N. HIGHLANDS, CA (07.17.25) – The Snake Pit Training at the Sierra Select Distribution location in North Highlands CA was well attended on Thursday, July 10th. Justin Gear conducted the session covering the 2025 VIPER and AVITAL product lines. Food was served prior to the training.

Justin Gear, VOXX Product Specialist, held the attention of the audience as he covered the new VIPER and AVITAL refresh and all really loved the new DLOADER4 DirectLoader Programming Tool.

“Everyone really liked the assortment update as well as the new and simplified transmitter pairing procedures. The in-person Snake Pit Trainings really give all the info they need to present the VIPER and AVITAL to customers on the sales floor. It also gives me info directly from dealers who engage with customers. It’s a real WIN/WIN” Gear related.

Sierra Select Distribution is part of The Team Progressive Group.

For more see voxxelectronics.com and sierraselect.com.

BOCA RATON, FL (07.17.25) – ZZ2, a leading innovator in Apple CarPlay and Android Auto integration solutions, proudly announces the appointment of Tech Marketing as its exclusive manufacturer’s representative for the Southeastern United States. This partnership covers Georgia, Alabama, Mississippi, North Carolina, South Carolina, and Tennessee.

As a trusted name in consumer electronics, ZZ2 is known for delivering high-performance, solution-based products that enhance in-vehicle connectivity and elevate the driving experience. The addition of Tech Marketing brings a dynamic and experienced sales team into the fold, well-equipped to expand ZZ2’s footprint and support dealers throughout the region.

“We’re thrilled to welcome Tech Marketing to the ZZ2 family,” said Justin Martin, Eastern Regional Manager at ZZ2. “Their deep understanding of the territory and long-standing relationships with top-tier dealers and distributors make them an ideal partner. Together, we will continue to deliver unmatched service, support, and product innovation to our Southeastern customers.”

Tech Marketing brings over 30 years of industry experience and a proven track record of success in representing top-tier brands across the mobile electronics sector. Their local presence and technical expertise will ensure that dealers in the region have the tools and training necessary to succeed with ZZ2’s expanding product line.

“We’re excited to represent a forward-thinking company like ZZ2,” said Richie Holtzmanl, Principal at Tech Marketing. “Their product quality and innovation are second to none. We look forward to helping dealers in our region grow their business and deliver cutting-edge in-vehicle solutions to their customers.”

Dealers and distributors interested in ZZ2 products or becoming authorized partners in the Southeast region can contact Tech Marketing @ (770) 377-3818 or email reps@techmarketingse.com for more details or visit www.zz-2.com for more information

LIBERTYVILLE, IL (07.17.25) – Featuring tweeters with high-energy N38H Neodymium motors and injection-molded composite Polypropylene cones that bring out impactful bass with minimal cone flex, your on-the-water audio system will receive that LOUD summer upgrade you’ve been looking for!

Demand more from your Nautic adventures with Music. Defined. Nautic Premium speakers that rip through the waves with clean and LOUD SOUND. With 3 color grills included — match your boat deck or setup with the best speaker grill option and raise your wave game!

To learn more, click here.

ARLINGTON HEIGHTS, IL (07.15.25) – DPS Automotive Group is proud to announce the addition of Justin Vallo as the new Director of Sales and Marketing, overseeing initiatives across our retail, fleet, and dealership customer segments.

Justin brings with him an impressive background in the automotive industry, having most recently served in a key role at K40 Electronics, a leader in radar and laser protection solutions. Prior to that, he held several positions within new car dealerships, where he developed a deep understanding of both sales operations and customer experience strategies.

“Justin’s industry expertise and proven leadership make him a perfect fit as we continue to expand our footprint in the automotive aftermarket and dealer services space,” said Tom Waitzman, Owner of DPS Automotive Group. “We’re excited about the vision he brings to our sales and marketing efforts.”

In his new role, Justin will be responsible for driving strategic growth initiatives, strengthening relationships with dealership and fleet partners, and enhancing DPS Automotive’s retail presence across the greater Chicagoland area and beyond.

Please join us in welcoming Justin Vallo to the DPS Automotive team.

Visit www.dpsdealers.com for more.

OXNARD, CA (07.15.25) – BOSS Elite, a leader in aftermarket car audio systems, proudly announces it has named Washougal, Washington-based Falcon Sales & Marketing its new distributor for the Washington, Idaho, Montana, Hawaii, and Alaska territory, effective immediately.

“Falcon is a trusted stocking rep-distributor with deep-rooted relationships across independent dealers in their territory, delivering fast, reliable, and efficient just-in-time inventory that keeps today’s dealers moving without delay,” said Greg Orlando, Elite Sales Manager. “Falcon and BOSS Elite are a perfect match. Falcon truly understands the value of a strong, knowledgeable dealer network. Their team excels at guiding customers to stock the right products at every price point. This new partnership empowers the BOSS brands to reach more customers, more efficiently, and with greater impact than ever before.”

Falcon will provide individualized dealer training to ensure every partner fully understands the features and advantages of the BOSS Elite brand and how it outperforms the competition. With a broad and strategically curated inventory, Falcon will ensure dealers have fast access to the latest BOSS Elite products, with the right mix tailored for every market and season.

“Falcon Sales & Marketing was drawn to BOSS Elite for its presence in multiple categories such as large screens and power sports,” said Dave Gates from Falcon. “We will be targeting our distribution and direct dealers for video and audio, as well as focusing on the powersports dealer base that we currently service with our other powersports brands.”

Gates added that with changing market conditions, BOSS Elite offer consumers more affordable options, especially larger in-dash CarPlay/Android Auto screens that are Maestro compatible.

For more information or to become a dealer, please visit bosselite.com

DALLAS, TX (07.15.25) – Apollo Window Film has proudly announced the expansion of the the company’s new product line with high-performance paint protection film…..now available in Clear, Matte, Black and Matte Black finishes. The new film is designed to guard against chips, scratches and road debris all enhancing the look of any vehicle.

“The Apollo Window Film PPF gives dealers the versatility to meet growing customer demand for both protection and style. This new product is backed by Apollo‘s reputation for quality and support. This new addition is the perfect way for dealers to elevate their services and drive new business” Maged Awad, Executive VP and CEO, stated.

JC Carnes, National Sales Manager, related “PPF Film in the Apollo Window Film line is a game-changer for dealers looking to offer premium protection with maximum efficiency. The film installs smoothly, has impressive self-healing capabilities and offers a crystal clear finish that enhances vehicle appearance without compromising durability. Backed by Apollo’s trusted quality and competitive pricing this new PPF gives dealers a strong edge in both high-performance and value.

For more see apollowindowfilm.com

On Thursday morning early, Alpine is setting up at the New Jersey Jeep Invasion at Wildwood. Maher Awad spotlights DBDrive products in the A&W warehouse in Dallas.

SHREVEPORT, LA (07.11.25) – Creating the 12volt STP Tool was another example of making it easy for industry members to deliver their company’s brand message and activities to the 12volt industry.

12volt companies can showcase their products in the 12volt Central Studios. In today’s digital, AI, Prime Day driven world is more important than ever for companies to deliver information to spotlight their products to members of the 12 V industry… Manufacturers, manufacture reps, distributors and dealers must work together to inform consumers about these new exciting opportunities fo in-vehicle, enjoyment, safety and convenience.

The posts above showcase social media posts of activities @12voltnews this week on Instagram and Facebook.

Stay tuned for much more from the 12volt Central Studios.

LIBERTYVILLE, IL (07.11.25) – Take your car audio to the next level of sound! Fuel your sound gains with Crunch mobile accessories that dive into deeper details within songs. Whether it’s sound separation, fine-tuning, customizing, or other audio gains you’re after to perfect that Crunch car audio system – the CREQ7B 7-Band equalizer or CRXR crossover will enhance your listening levels through new detail and playback!

Enhance your audio experience with accessories that provide more control and customization. It’s time to feel your music transform within every beat through playback that’s FUELED through Crunch innovation with mobile accessories.

For more info, click here.

LONG BEACH, CA (07.08.25) – JVC Mobile Entertainment is proud to announce the appointment of Special Market Sales (SMS) as its new manufacturer’s representative firm for the Texas, Oklahoma, Louisiana, and Arkansas markets. This strategic partnership reinforces JVC’s commitment to strengthening dealer relationships and expanding market presence in the region.

Mark Dombroski, Western Sales Manager for JVC Mobile Electronics, expressed confidence in the new alliance: “SMS is the perfect fit for JVC. Their dedication to dealer relationships and outstanding follow-through aligns seamlessly with how we do business. We’re excited about the opportunities this partnership brings.”

Based in the region they now represent, SMS brings decades of experience and a strong reputation for integrity and performance. Their core philosophy emphasizes long-term partnerships over short-term gains, with many of the brands they represent working with them for more than 15 years—a testament to the trust and consistent results they deliver.

The SMS team includes some of the most seasoned professionals in the 12-volt industry:

• Dave Gill, who has been in the business since 1986
• Gilliama “Yam” Domino, who began his career as an installer in 1984
• Robert “Bob” Connacher, who entered the retail side of the industry in 1988

Each team member brings extensive experience across installation, sales, retail operations, and business development. Keeping everything on track is Whitney Tomlinson, SMS’s Director of Communications, who joined the team in 2021 and plays a vital role in client and brand communications.

With this partnership, JVC Mobile Entertainment looks forward to expanding its footprint in the region and delivering even greater value to its dealers and customers.

For more information, please visit www.jvc.com.

LIBERTYVILLE, IL (07.08.25) – CLEAN detail. LOUD sound. OVERHEAD immersion. Feel it ALL with UTV Audio Roofs. Set out on the summer trails with MB Quart UTV Tuned Audio Roofs, exclusively engineered for Polaris RZR Trail and Polaris RANGER UTV vehicles. Get ready to embrace immersive overhead audio playback and redefine expectations.

With three Polaris RZR Trail and three Polaris RANGER UTV Tuned Audio Roofs to choose from in the MB Quart UTV Tuned Audio Roof lineup, you’ll be able to find that perfect audio roof companion for your Polaris RZR Trail or Polaris RANGER UTV vehicle.

To learn more, click here.