SiriusXM Announces Super Bowl LVIII Week Coverage, Live from Las Vegas

NEW YORK, NY (02.09.24) – SiriusXM announced its extensive programming plans for Super Bowl LVIII Week – February 5-11 – in Las Vegas, Nevada. SiriusXM listeners will have access to multiple broadcasts of the game, a dedicated Super Bowl pop-up channel and a variety of exclusive sports and entertainment programming live from the world-famous Las Vegas Strip.

On Super Bowl Sunday, February 11 (6:30 pm ET), SiriusXM will offer multiple live broadcasts of Super Bowl LVIII from Allegiant Stadium. Listeners can tune in to the Kansas City Chiefs team broadcast, the San Francisco 49ers team broadcast, the Westwood One national radio broadcast and a Spanish-language broadcast. Channels can be found at SiriusXM.com/NFLschedule.

Super Bowl game broadcasts – as well as SiriusXM programming airing throughout Super Bowl Week – are available to subscribers on SiriusXM radios in their cars and on the SiriusXM app. 

“The energy, entertainment and excitement that Las Vegas offers will reach another level as it hosts its first Super Bowl Week. From sports to music and everything in between SiriusXM is uniquely positioned to cover it all with our varied programming lineup,” said Scott Greenstein, SiriusXM’s President and Chief Content Officer. “With multiple channels covering all the latest sports news and celebrity happenings on Media Row, to Maluma’s exclusive performance, we’re going to deliver our listeners a level of content and coverage you can only find on SiriusXM.”

SiriusXM’s 24/7 NFL channel – SiriusXM NFL Radio (SiriusXM 88) – will broadcast live from Media Row at the Mandalay Bay Convention Center each day of Super Bowl Week starting at 9 am ET/6 am PT on February 5th. SiriusXM NFL Radio hosts in Las Vegas will include Tim BrownRich GannonTorry HoltAlec Ingold, Pat KirwanEd McCaffrey, Jim Miller, Kirk Morrison, Max StarksRobert TurbinSolomon WilcotsHoward BalzerAlex Marvez and Bruce Murray. The channel will also broadcast live from Super Bowl LVIII Opening Night fueled by Gatorade at Allegiant Stadium on February 5.

On Thursday, February 8, SiriusXM NFL Radio will have live interviews from the red carpet before the annual NFL Honors event that salutes the top players and performers of the 2023 season, including the Walter Payton NFL Man of the Year presented by Nationwide, the AP Most Valuable Player, AP Coach of the Year and more. Listeners will also hear live coverage of the announcement of the Pro Football Hall of Fame’s Class of 2024 and interviews with the future inductees.

Super Bowl LVIII Radio launches as a special week-long pop-up channel on Monday, February 5 on SiriusXM channel 106 and on the SiriusXM app. The channel will feature SiriusXM host and former NFL running back Jacob Hester conducting interviews with players and personalities throughout the week. Throughout the week, the channel will also be a source for fans who want info on the NFL activities happening in Las Vegas, including Super Bowl Experience and GameDay Fan Plaza, and game day specifics on transportation, parking, stadium security and more.

SiriusXM programming highlights for Super Bowl Week include the following:

Mad Dog Sports Radio (SiriusXM 82) will broadcast live from SiriusXM’s Media Row set at the Mandalay Bay Convention Center throughout the week, featuring shows hosted by Christopher ‘Mad Dog’ RussoAdam ScheinMichelle Beadle, Cody DeckerSteve Torre, and JT the Brick.

Jacob Hester will also host the college sports show, Off Campus, heard on SiriusXM College Sports Radio (channel 84), from Media Row weekdays at 4 pm ET/1 pm PT.

Nikki and Brie Garcia will host a Super Bowl Week episode of their SiriusXM podcast, The Nikki & Brie Show, on Media Row on Friday at 1 pm ET/10 am PT.

Sports Illustrated Swimsuit Models Jena SimsCamille KostekChristen HarperKatie Austin and Nicole Williams English will host a special SiriusXM broadcast on Media Row on Friday at 2 pm ET/11 am PT that will feature several special guests. The show will air on Super Bowl LVIII Radio that night at 9 pm ET/6 pm PT.

Fantasy football expert Jeff Ratcliffe will host his self-titled SiriusXM Fantasy Sports Radio show live from Media Row each weekday at noon ET/9 am PT (SiriusXM 87).

On SportsGrid Radio (SiriusXM 159), Ferrall Coast to Coast, hosted by Scott Ferrall, will originate from SiriusXM’s Media Row set each weekday at 3 pm ET/noon PT. The daily SportsGrid lineup will have live content originating from Las Vegas every day of Super Bowl week.

This Is Happening with Mark Zito and Ryan Sampson, on SiriusXM Faction Talk (SiriusXM 103), will originate from Media Row throughout the week.

SiriusXM announced last month that global superstar Maluma will perform an exclusive concert on Thursday, February 8 at The Theater at Virgin Hotels Las Vegas. The special concert will feature Maluma performing songs from his latest album Don Juan, including “Según Quién” and “COCO LOCO,” as well as other fan favorites such as “Hawái.” The performance will air in its entirety on SiriusXM’s exclusive Latin music channels Hits Uno (ch. 151) and Caliente (ch. 152). Songs from the concert will also air on SiriusXM’s Viva and Flow Nación channels, and listeners will be able to access portions of the show on demand on the new SiriusXM app. Pandora listeners can access the Maluma Radio station HERE

Meyer Distributing Adds Crossdock Facility in Quartzite, AZ

JASPER, IN (02.08.24) – Meyer Distributing, Inc., a leader in automotive specialty products marketing and distribution, announces the addition of its Quartzsite, AZ crossdock. The cross-dock will have a direct feed from Meyer’s Kingman, AZ distribution hub, which houses one of the largest inventories of automotive accessories, 4×4/Off-Road, crash/collision, and RV parts in the region.

“Meyer has expanded inventories significantly in RV, Towing, and Marine parts in Kingman with the recent acquisition of AIM Wholesale Supply,” states Ben Johnson, Meyer’s RV, Towing, and Marine Sales Manager. “Having larger inventories available next day now throughout the Southwest has been very well received by our customers. Whether it’s hitches, A/Cs, sanitation supplies, furniture, electronics, audio, etc., Meyer has it for your RV or boat. Call our dedicated RV & Towing sales team today at 800.222.3325 or our Marine Specialists at 800.828.6834!”

“The Quartzsite, AZ dock will significantly improve deliveries to all of Western AZ and Southeast CA,” states Jeff Braun, CEO of Meyer. “The whole region will now receive at least 4 deliveries weekly from Kingman to Bullhead City to Lake Havasu down to Yuma and El Centro at the border. Meyer continues to invest organically and via acquisitions to bring the best brands to market for our customers. Any wholesale only distribution company that might be interested in entertaining an offer should reach out to acquisitions@meyerdistributing.com.”

Visit mymeyer.com for more.

Fullbay Kicks Off 2024 Shop Owner Webinar Series on February 13

PHOENIX, AZ (02.08.24) – Fullbay, the turn-key platform that improves the operational efficiency of heavy-duty repair shops, will kick off 2024 with a new lineup of its shop owner roundtable webinar episodes on February 13 at 10 a.m. PT/1 p.m. ET. The webinar conversation will focus on ways in which heavy-duty repair professionals can increase productivity within their shops.

Fullbay CEO Patrick McKittrick and COO Chris O’Brien will sit down with Peter Cooper, Operations Manager, Absolute Repair, to discuss different ways in which shops can streamline their operations and how strategic marketing can play a crucial role in a shop’s overall success.

“We are so excited to officially kick off season two of our shop owner roundtable series to brainstorm and learn from a variety of our industry partners,” said McKittrick. “During each session, Fullbay executives will be joined by members of the heavy-duty repair community to discuss, debate and collaborate on the issues and challenges shops are facing. As an added bonus, attendees can interact with the panel and submit questions prior to the webinar for us and our guests to answer.”

To register or to submit a question for the webinar, click here. For more information on Fullbay, visit www.fullbay.com

Bring the Concert to Life with OEM Kawasaki RIDGE Hifonics Audio

LIBERTYVILLE, IL (02.07.24) – Get ready to embrace a higher quality showcase of OEM audio within any Kawasaki RIDGE outdoor adventure powered by Hifonics Audio Systems. Hifonics is about to deliver the greatest concert side x side thrill ride. ALL-NEW for 2024 OEM Kawasaki RIDGE® Hifonics Audio Systems is only exclusive for NEW Kawasaki RIDGE® side x side vehicles. OEM AUDIO ELEVATED!

Specifically crafted for the Kawasaki RIDGE® side x side – Get ready to take on adventures with great-sounding music, season after season, in your Kawasaki RIDGE powered by Hifonics. Higher quality sound meets new horizons of LOUD with clean and undistorted playback audio.

The Kawasaki RIDGE® side x side is a BEAST of a machine that features a game-changing 999c Kawasaki-built in-line four-cylinder engine paired with automotive-inspired premium features inside and out. This ground-breaking side x side machine is designed to take off-roading to new comfort levels.
Get ready for ultimate Peak Premium Performance!

HIFONICS AUDIO SYSTEMS AVAILABLE FOR THE KAWASAKI RIDGE® SIDE X SIDE

STAGE 1 Visor Audio System with Built-In Source Unit

Purposely engineered Kawasaki Tuned Audio System is built and designed exclusively for Kawasaki RIDGE
High contrast LED source unit with full color is waterproof and includes AM/FM, Bluetooth, and features Apple Control with a built-in eight-band equalizer
Integrated Class-D full-range amplifier is designed to pair perfectly with the visor audio system’s coaxial speakers for clean and high-quality performance
Four 6.5-inch coaxial speakers are innovated with composite construction midrange for deep and accurate midbass
0.75-inch Titanium dome tweeter creates crystal-clear high-frequencies
LIFE SHIELD IP/UV-Rated makes this audio system fully protected against the environments for every outdoor adventure

STAGE 1 Visor Audio System

Purposely engineered Kawasaki Tuned Audio System is built and designed exclusively for Kawasaki RIDGE
Integrated Class-D full-range amplifier is designed to pair perfectly with the visor audio system’s coaxial speakers for clean and high-quality performance
Four 6.5-inch coaxial speakers are innovated with composite construction midrange for deep and accurate midbass
0.75-inch Titanium dome tweeter creates crystal-clear high-frequencies
LIFE SHIELD IP/UV-Rated makes this audio system fully protected against the environments for every outdoor adventure
*REQUIRES 99994-1779 (7-inch LED waterproof source unit and dash kit)

7-inch Waterproof Touchscreen Source Unit & Dash Kit

Purposely engineered Kawasaki Tuned Audio System is built and designed exclusively for Kawasaki RIDGE
Selectable audio sources include Wireless CarPlay®, Android Auto, Bluetooth, AM/FM, one USB-A input, one USB-C input, one 3.5mm Aux input, and a hands-free waterproof microphone
A full RGB light controller is included with two video camera inputs
With integrated full audio adjustments including independent Sub Level Control and a 10-Band EQ
LIFE SHIELD IP/UV-Rated makes this 7-inch waterproof touchscreen source unit and dash kit fully protected against the environments for every outdoor adventure
*REQUIRES 99994-1780 (Stage 1 Visor)

*WORKS WITH 99994-1778 (Rear Speaker & Subwoofer Upgrade System)

STAGE 2 Rear Speakers and Subwoofer Audio System Upgrade

The 10-inch application-specific subwoofer features a single voice coil long-throw high output for immersive levels of bass and more steady bass performance
Integrated Class-D mono amplifier is designed to pair perfectly with the audio system upgrade for superior power and performance
Two rear roof-mounted 6.5-inch coaxial speakers are created with composite construction midrange for deep and accurate midbass layers of sound
0.75-inch Titanium dome tweeter creates crystal-clear high-frequencies
High-density Polyethylene enclosure protects and secures the subwoofer
LIFE SHIELD IP/UV-Rated makes this audio system fully protected against the environments for every outdoor adventure
*WORKS WITH 99994-1777 (Stage 1 Visor with GMR-LEDK)

*WORKS WITH 99994-1780 (Stage 1 Visor)

*WORKS WITH 99994-1899 (Factory installed 99994-1899 Stage 1 Visor)

ADVENTURE awaits around every turn and corner in 2024. Embrace more from the Kawasaki journey with OEM Hifonics Audio Systems that elevate the great outdoors with MORE volume, total control, and BIGGER bass thumps.

With easy and simple installation that makes chasing down adventure happen sooner – transform your Kawasaki RIDGE® side x side machine
with POWER FROM THE GODS performance OEM Hifonics Audio Systems.

Learn more details HERE on the line of OEM Kawasaki RIDGE® Hifonics Audio Systems.

Help Brett Phelps During This Challenging Time

LAS VEGAS, NV (02.06.24) – One of our Consumer Electronics and Progressive Brothers, Brett Phelps, suffered a very severe injury on Wednesday, January 31st while attending KnowledgeFest in Las Vegas. Brett will be out of work, in pain, and stationary indefinitely.

During this time, he will face many challenges that we take for granted on a daily basis. Although money will not cure all of these challenges, we hope that it will help with piece of mind so he can focus on his recovery.

Brett Phelps during a fun stop by Allegiant Stadium to check out the site of the upcoming Super Bowl. Bet he is a big Chiefs fan.

View the GoFundMe campaign page here.

For anyone that has not met Brett; he is a hard working, dedicated, passionate, all-around good dude!

A GoFundMe initiative has been set up to help Brett during this very challengine experience.

Team Progressive thanks all, in advance, for anything you may be able to help Brett during his challenging time.

View the GoFundMe campaign page here.

SiriusXM Announces Super Bowl LVIII Week Coverage, Live from Las Vegas

NEW YORK, NY (02.06.24) – SiriusXM announced its extensive programming plans for Super Bowl LVIII Week – February 5-11 – in Las Vegas, Nevada. SiriusXM listeners will have access to multiple broadcasts of the game, a dedicated Super Bowl pop-up channel and a variety of exclusive sports and entertainment programming live from the world-famous Las Vegas Strip.

On Super Bowl Sunday, February 11 (6:30 pm ET), SiriusXM will offer multiple live broadcasts of Super Bowl LVIII from Allegiant Stadium. Listeners can tune in to the Kansas City Chiefs team broadcast, the San Francisco 49ers team broadcast, the Westwood One national radio broadcast and a Spanish-language broadcast. Channels can be found at SiriusXM.com/NFLschedule.

Super Bowl game broadcasts – as well as SiriusXM programming airing throughout Super Bowl Week – are available to subscribers on SiriusXM radios in their cars and on the SiriusXM app. 

“The energy, entertainment and excitement that Las Vegas offers will reach another level as it hosts its first Super Bowl Week. From sports to music and everything in between SiriusXM is uniquely positioned to cover it all with our varied programming lineup,” said Scott Greenstein, SiriusXM’s President and Chief Content Officer. “With multiple channels covering all the latest sports news and celebrity happenings on Media Row, to Maluma’s exclusive performance, we’re going to deliver our listeners a level of content and coverage you can only find on SiriusXM.”

SiriusXM’s 24/7 NFL channel – SiriusXM NFL Radio (SiriusXM 88) – will broadcast live from Media Row at the Mandalay Bay Convention Center each day of Super Bowl Week starting at 9 am ET/6 am PT on February 5th. SiriusXM NFL Radio hosts in Las Vegas will include Tim BrownRich GannonTorry HoltAlec Ingold, Pat KirwanEd McCaffrey, Jim Miller, Kirk Morrison, Max StarksRobert TurbinSolomon WilcotsHoward BalzerAlex Marvez and Bruce Murray. The channel will also broadcast live from Super Bowl LVIII Opening Night fueled by Gatorade at Allegiant Stadium on February 5.

On Thursday, February 8, SiriusXM NFL Radio will have live interviews from the red carpet before the annual NFL Honors event that salutes the top players and performers of the 2023 season, including the Walter Payton NFL Man of the Year presented by Nationwide, the AP Most Valuable Player, AP Coach of the Year and more. Listeners will also hear live coverage of the announcement of the Pro Football Hall of Fame’s Class of 2024 and interviews with the future inductees.

Super Bowl LVIII Radio launches as a special week-long pop-up channel on Monday, February 5 on SiriusXM channel 106 and on the SiriusXM app. The channel will feature SiriusXM host and former NFL running back Jacob Hester conducting interviews with players and personalities throughout the week. Throughout the week, the channel will also be a source for fans who want info on the NFL activities happening in Las Vegas, including Super Bowl Experience and GameDay Fan Plaza, and game day specifics on transportation, parking, stadium security and more.

SiriusXM programming highlights for Super Bowl Week include the following:

Mad Dog Sports Radio (SiriusXM 82) will broadcast live from SiriusXM’s Media Row set at the Mandalay Bay Convention Center throughout the week, featuring shows hosted by Christopher ‘Mad Dog’ RussoAdam ScheinMichelle Beadle, Cody DeckerSteve Torre, and JT the Brick.

Jacob Hester will also host the college sports show, Off Campus, heard on SiriusXM College Sports Radio (channel 84), from Media Row weekdays at 4 pm ET/1 pm PT.

Nikki and Brie Garcia will host a Super Bowl Week episode of their SiriusXM podcast, The Nikki & Brie Show, on Media Row on Friday at 1 pm ET/10 am PT.

Sports Illustrated Swimsuit Models Jena SimsCamille KostekChristen HarperKatie Austin and Nicole Williams English will host a special SiriusXM broadcast on Media Row on Friday at 2 pm ET/11 am PT that will feature several special guests. The show will air on Super Bowl LVIII Radio that night at 9 pm ET/6 pm PT.

Fantasy football expert Jeff Ratcliffe will host his self-titled SiriusXM Fantasy Sports Radio show live from Media Row each weekday at noon ET/9 am PT (SiriusXM 87).

On SportsGrid Radio (SiriusXM 159), Ferrall Coast to Coast, hosted by Scott Ferrall, will originate from SiriusXM’s Media Row set each weekday at 3 pm ET/noon PT. The daily SportsGrid lineup will have live content originating from Las Vegas every day of Super Bowl week.

This Is Happening with Mark Zito and Ryan Sampson, on SiriusXM Faction Talk (SiriusXM 103), will originate from Media Row throughout the week.

SiriusXM announced last month that global superstar Maluma will perform an exclusive concert on Thursday, February 8 at The Theater at Virgin Hotels Las Vegas. The special concert will feature Maluma performing songs from his latest album Don Juan, including “Según Quién” and “COCO LOCO,” as well as other fan favorites such as “Hawái.” The performance will air in its entirety on SiriusXM’s exclusive Latin music channels Hits Uno (ch. 151) and Caliente (ch. 152). Songs from the concert will also air on SiriusXM’s Viva and Flow Nación channels, and listeners will be able to access portions of the show on demand on the new SiriusXM app. Pandora listeners can access the Maluma Radio station HERE

Exclusive Interview with KICKER’s Steve Irby During MasterTech 2024 Announced

TEMPE, AZ (02.05.24) – MasterTech Expo is proud to announce an exclusive interview with KICKER President and CEO Steve Irby during MasterTech 2024, scheduled for March 3-6 at the Mesa Convention Center in Mesa, Ariz. Bryan Schmitt, MasterTech founder/CEO/president, will conduct the interview on Wednesday, March 6.

“This will be a casual yet unique interview, and we are thrilled to have Mr. Irby on stage where he will discuss his personal journey and the evolution of KICKER in the car audio industry,” explained Schmitt. “This intimate discussion will delve into the early days of KICKER, exploring the company’s inception, its groundbreaking products, and the technological innovations that have revolutionized the car audio industry.”

The discussion will also cover other various topics, including the origins and growth of KICKER (including how the name came about), KICKER’s most innovative products and technologies, significant achievements and impacts on the car audio market, the evolution of products and strategies to stay ahead in the industry, KICKER’s influence on the car audio industry, what the future holds for KICKER, and more.

“Our history is unique…it’s something people won’t hear anywhere else,” said Irby. “I’m excited to share the KICKER story, and how we got to where we are today.”

The interview will provide attendees with a rare opportunity to hear directly from a true pioneer in the industry.

“Don’t miss the chance to gain a deeper understanding of KICKER’s impact on the car audio industry and what the future holds for this innovative company,” Schmitt continued. “We invite all enthusiasts, professionals, and members of the press to join this enlightening session.”

To learn more and register for the event of the year, please visit www.MasterTechExpo.com.

For accommodations, please visit: https://www.mastertechexpo.com/hotels.html

The 12volt Central Studios Puts Out More Industry News Than Anyone

SHREVEPORT, LA (02.05.24) – In today’s world, and the 12volt world, it’s hard to find positive news. The 12volt News, and the 12volt Central Studios, work to deliver positive industry news each business day. Creating the 12voltSTP is another example of making it easy for industry members to put their company’s brand and activities in front of members of the 12volt industry.

Exhibitors like PowerBass, with National Sales Manager Jeff Falk, showcased new products to dealers.
Rich, McDonald, former EVP and Chief Product Specialist at Fender Musical Instrument Corp. made the Keynote Speech during the JVC KnowledgeFest training presentation.

Snap..Txt..Presto.. your company’s positive news could be in the news. 318 465 0844 is the number. With the advent of social media Facebook and Instagram platforms became key vehicles for information and news delivery. The fact remains people need still, and look forward to, receiving news. That is also true for the business realm that includes the 12volt Industry.

The track party at the KICKER AMA ArenaCross at the Findlay Toyota Center in Prescott Valley AZ drew a big crowd Friday night.
The Kenwood booth drew a crowd as soon as the show floor opened Friday afternoon for the Beer and Business event.
Chris Pace conducts a demo in the Arrowhead JBL/Infiniti trailer at the World of Wheels event at Bartle Hall in Kansas City….working with retailer Custom Audio Creations from Independence MO. Retailer Tim Sharp passed out almost 500 business cards for his company.

Today a vast percentage of people spend hours and hours on their mobile devices each day. Reports are the average person spends 7 hours a day on their smartphone.

To deliver fresh industry news to members of the mobile electronics industry the 12volt Central Studios makes multiple posts on Instagram and Facebook each business day. The 12volt STP Tool was created in 2020 for members of the 12volt industry to send their news to the 12volt Central Studios. Snap and Txt and txt image with a few to 318 465 0844. Presto, your positive news could be delivered to members of the 12volt industry. On Instagram and Facebook @12voltnews has over 10,000 followers on each platform. Those followers are dedicated members of the 12volt industry.

MaxPro Window Films had a booth at the Mobile Tech Expo in Gaylord Palms Resort in  Orlando February 1-3. Allison Parker and her husband Rickie worked the booth. Allison related that the event mixed very well with the window film industry.
This was the front of a Craig Pioneer T-shirt from the 1960s when they introduced the hump mount 8-Track player. It’s true today from the 12volt Central Studios.

The 12volt Central Studios works to make multiple social media posts each business day delivering fresh positive news the 12volt industry.

The 12volt Central Studios works to put out more fresh industry news than anyone.

Visit instagram.com/12voltnews for more.

ATOTO to Launch New Car Audio Products at KnowledgeFest 2024

LAKE FOREST, CA (02.0.2.24) – ATOTO, a leading manufacturer of innovative car audio products, is excited to announce its 2024 channel launch at KnowledgeFest in Las Vegas, Feb. 2-4. The company will showcase two new versions of its S8 products, tailored for North America dealers and distributors.

See the new ATOTO lineup with Michael Cai in booth 1204 at KnowledgeFest in Vegas.

ATOTO’s products feature cutting-edge technology, such as 4G LTE readiness, a single add-on camera with 360 parking, and a back-up camera with streaming video. The company also plans to add Chat GPT to its head units, which provides intelligent voice assistance based on Chat GPT Technologies.

“We are always looking for ways to improve our head units with the latest technology,” said Kenji Kawaguchi, Director of Sales at ATOTO. “We have the advantage of being small, lean, and having our own factory. We can move very fast and deliver high-quality products.”

In addition to in-dash floating display head units, ATOTO will also introduce tablet style products and a new line of vehicle specific expeditor products. The product line will also include amplifiers, speakers and connectivity accessories.

ATOTO has partnered with The Opus Edge, a team of industry veterans led by Dan Beggs, Dan Mangan and Ernie Hundal, to assist its launch, partner recruitment and policy development. ATOTO is currently in talks with sales agencies, distributors and dealers. The company has two factories in China and produces its own products as well as OEM products for other companies. Tech support is provided from the company’s Lake Forrest, CA headquarters with two dedicated staff.

Visit ATOTO at KnowledgeFest Booth #1204 to learn more about its products and opportunities.

Contact:

Dealer Inquiries: 1-800-MYATOTO (1-800-692-8686)

Dan Beggs dan.b@myatoto.com 

Dan Mangan dan.m@myatoto.com

Ernie Hundal ernie.h@myatoto.com

Visit myatoto.com for more.

Lucas Automotive NA Introduces AGM Battery Line to US Market

ITASCA, IL (02.02.24) – Lucas Automotive is pleased to announce the introduction of it’s MAX AGM
battery series to the US Market. Max Series solves the problems caused by the overuse of the starter
motor in vehicles equipped with start/stop technology. Lucas AGM start/stop batteries have an average
of three times the energy and service life of a conventional battery. They are the perfect battery solution
for vehicles where, in addition to the power needed for driving operations, they must cope with the
challenges of intense conditions – cold winters, hot summers or powering accessories and equipment.
Installers of the batteries will appreciate the factory fitment with perfect terminal placement and
utilization of factory mounting points.

“We are in an ever-increasingly electrically driven world, and the demands on vehicle batteries are
greater today than ever,” explains Steve Rogers, Vice President of Sales. “When we began our
cooperative agreement with Lucas Automotive of England last year, we immediately recognized the
quality European-built batteries that they have been offering in much of the rest of the world would be
of significant benefit to north Amerian dealers. We also felt that we could bring core values from our
Lucas Lighting brand to apply to the battery market.”

Lucas MAX AGM batteries are now available from the Illinois warehouse in the six most popular replacement sizes, ranging in MAP price from $209.95-$329.95. Units carry a full 3 year replacement
warranty.

Visit lucas-lighting.com for more.