SHREVEPORT, LA (01.13.25) – The 12voltBeat Newsletter, delivering fresh industry news, is emailed twice weekly to subscribers across the 12volt industry.
News reporters walk the beat in their areas to gather and deliver the news of the day. 12volt Central Studios staff has been walking the beat across the 12volt industry for over for seven decades. Today the news is delivered digitally from across the US and around the world.
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The 12volt industry history is based in music and good music definitely has a beat. Thus the 12voltBeat Newsletter is a natural to deliver industry news across the 12volt industry.
The 12voltBeat is emailed early on Monday and Thursday mornings to over 4,000 industry members. The 12voltBeat newsletter features industry news from the previous few days.
NEW YORK, NY (01.13.25) – SiriusXM and Mitsubishi Motors North America, Inc. (MMNA) announced an agreement to launch SiriusXM with 360L on select 2025 model-year Mitsubishi vehicles, including the recently debuted new Outlander SUV, as part of an extension of the agreement that will continue the two companies’ relationship through 2030.
SiriusXM with 360L combines satellite and streaming content delivery into a single, cohesive in-vehicle entertainment experience, which provides drivers and their passengers with choice, content discovery, and a personalized listening experience. In equipped Mitsubishi vehicles, SiriusXM with 360L adds an expansive library of on-demand content as well as a live sports category that makes it easier to find broadcasts of games and sporting events. Personalized “For You” recommendations, with the ability to access related content, allow listeners to discover more of the programming they love, and new features from SiriusXM are expected to be delivered by over-the-air updates to Mitsubishi in the future.
“The excitement of being behind the wheel of a Mitsubishi vehicle is only made better when SiriusXM is playing through the sound system,” said Bryan Arnett, MMNA’s Director of Digital Product Strategy. “The addition of SiriusXM with 360L adds another level to raise the entire in-car experience.”
“SiriusXM with 360L provides drivers even more of the SiriusXM content they love in an enhanced and personalized listening experience, and we are excited for 360L to make its Mitsubishi Motors debut in 2025,” said Gail Berger, Senior Vice President and General Manager of Automotive Partnerships, SiriusXM. “We look forward to delivering SiriusXM with 360L across even more of Mitsubishi’s model lineup in future model years during our extended agreement.”
Newly purchased or leased Mitsubishi Motors vehicles equipped with SiriusXM in the United States receive a three-month trial subscription[1] to SiriusXM that delivers SiriusXM’s full lineup of content, plus access at home and on the go through the SiriusXM app on connected devices and speakers.
SiriusXM is home to hundreds of expertly-curated, ad-free music channels across all genres, decades, and moods as well as the must-hear moments in sports, news, entertainment, comedy, and more. From one-of-a-kind channels by some of the world’s top musicians to first-listens and exclusive performances from emerging artists and bands, SiriusXM presents the perfect soundtrack for any moment. SiriusXM brings fans closer to their favorite sport by offering the most extensive lineup of live pro and college events, plus programming that delivers reactions and analysis from experts and insiders. Subscribers also stay informed and entertained with the latest in news and politics, entertainment, comedy, and beyond with celebrity interviews, iconic hosts, trusted opinions, non-stop laughs, and so much more, available only on SiriusXM.
For more information on all the programming that SiriusXM offers, and all the ways subscribers can listen, visit SiriusXM.com.
LOS ANGELES, CA (01.10.2025) – Massive Audio, a leader in high-performance car audio solutions, proudly announces the launch of the HIPPO 12000 High-Performance Amplifier, the most powerful amplifier in the HIPPO SERIES. Designed by Mr. Eddie, owner of Massive Audio, the HIPPO 12000 is engineered to redefine high-power amplification by delivering an astounding 12,000+ watts RMS power while maintaining a compact and efficient design.
Extreme Power with Superior Engineering
The HIPPO 12000 stands out with its Massive Core technology, providing exceptional headroom for clean, undistorted, and dynamic sound reproduction. With a wide frequency response range extending up to 50KHz, it ensures every note is delivered with crystal-clear precision and power. Designed to handle even the most demanding speaker loads, the HIPPO 12000 utilizes an oversized toroidal transformer power supply, ensuring a continuous, stable current flow that maximizes output while minimizing distortion.
“Massive Power in your hands”-Sales Manager John Velez showcases the HIPPO 12000 that delivers over 12,000 watts RMS for an Unmatched Audio Experience.
Advanced Thermal Management and Efficiency
To combat the excessive heat generated by high-output amplifiers, the HIPPO 12000 is equipped with an advanced hybrid cooling system, integrating dual cooling fans that work in conjunction with a high-efficiency convection design. This system allows for optimal thermal regulation, keeping the amplifier cool under extreme operating conditions. Additionally, the thermal sensing transistors dynamically adjust in real-time, preventing thermal runaway and ensuring long-term reliability.
Exceptional Stability and Reliability
Unlike conventional amplifiers that may struggle under low-impedance loads, the HIPPO 12000 is designed for ultra-stability, delivering consistent power without compromising on sound quality. Featuring Reactive Load Monitoring (RLM) with 7-Way Sentinel Protection Circuitry, the amplifier continuously monitors voltage, current, and temperature to ensure safe and uninterrupted operation. This intelligent system prevents damage caused by overheating, excessive current draw, or power fluctuations, ensuring peak performance and longevity.
Uncompromising Sound Quality
With a focus on delivering audiophile-grade performance, the HIPPO 12000 offers high-quality, low-distortion deep bass, setting a new benchmark in the industry. The short-path design, combined with an optimized power supply capacitor bank, minimizes PSU impedance and internal cabling inductance, keeping output impedance low. This results in powerful, distortion-free bass and dynamic, crisp highs, even when driving complex impedance loads.
Innovative Features for Maximum Control
The HIPPO 12000 is designed with the user in mind, featuring dual power terminals to enhance stability and ensure a steady power supply. For added convenience, an optional Remote Gain Control (UR1) is available, allowing users to fine-tune their audio experience with ease. Whether used in competition settings or for audiophile enjoyment, the HIPPO 12000 delivers a flawless and immersive listening experience.
Availability
The HIPPO 12000 High-Performance Amplifier is now available through authorized Massive Audio dealers and online atwww.massiveaudio.com.
DIAMOND BAR, CA (01.10.2025) – The Specialty Equipment Market Association (SEMA) and Performance Racing Industry (PRI) are proud to announce that their magazines are now available in a fully digital format, making industry-leading content more accessible than ever. The first digital issues of both SEMA Magazine and PRI Magazine debuted last month. Importantly, print editions of both magazines will continue to be offered, ensuring readers can enjoy their preferred format.
This transition allows the magazines to significantly expand their coverage and share information to more industry professionals across the country and around the world. Readers can enjoy the same high-quality content from anywhere, on any device, providing greater flexibility and convenience. By offering a digital option, both organizations are ensuring that their valuable insights, updates, and industry perspectives are available to members and professionals around the world.
The new digital platform, powered by Zinio, provides readers with an exceptional experience, combining user-friendly navigation with advanced tools. Key features include cross-platform Single-Sign-On (SSO) for seamless access, text-to-speech functionality for on-the-go accessibility, and an intuitive article search service powered by IBM Watson’s Natural Language Understanding (NLU) technology.
“We’re excited to make SEMA Magazine available in digital format, giving our readers more ways to access the content they trust,” said SEMA President and CEO Mike Spagnola. “This expansion ensures that we can connect with even more professionals across the industry no matter where they are—whether they’re at their desks, traveling, or anywhere in between.”
PRI President Michael Good shared similar enthusiasm, stating, “The digital format of PRI Magazine allows us to broaden our reach and connect with a wider audience, while maintaining the high-quality content our readers have come to expect. At the same time, we remain committed to continuing the print edition for those who prefer it.”
To subscribe to the digital version of SEMA Magazine, click here; to subscribe to the digital version of PRI Magazine, click here.
TEMPE, AZ (01.09.2025) – MasterTech Expo is proud to announce Dave “Fishman” Rivera as a featured guest for an exclusive live interview session during MasterTech Expo 2025, held March 20-23, 2025 at the Mesa Convention Center in Mesa, Ariz.
The session will be held at the Delta Hotels by Marriott Phoenix Mesa (Courtyard) on March 20 from 4:15-5:30 PM. Hosted by industry experts Gary Bell and Matt Schaeffer, this interactive session will include an in-depth Q&A about Dave’s iconic “Fish Edition” vehicle.
Bryan Schmitt (L) and Dave ‘Fishman’ Rivera pictured at the 2024 SEMA Show in the Mobile Solutions booth.
“Don’t miss this exciting 75-minute session that promises to inspire and educate,” said Bryan Schmitt, MasterTech founder/CEO/president. “Gain firsthand insight into the skills and creativity that drive the automotive customization industry forward. Attendees will have the unique opportunity to view Dave’s one-of-a-kind creation up-close and learn about the innovative fabrication techniques that make it extraordinary. From stunning aluminum fabrication, advanced lighting design to killer motorization features, Dave’s work sets a new standard for custom automotive excellence.”
Added Rivera, “It seems as if I’ve known Bryan forever, and it doesn’t surprise me that he has put together such a tremendous annual event for the industry. I’m excited to be a part of the 2025 expo, and not only inspire attendees, but also to speak and engage with so many industry vets that I’ve worked with and known for decades.”
Fishman’s iconic “Fish Edition” will be spotlighted during the interactive interview session, including an in-depth Q&A.
David “Fishman” Rivera: A Legacy in Custom Car Audio and Design David Rivera’s career is a testament to the art of automotive audio and design. With roots dating back to his first project, a 1989 Toyota Corolla, Fishman has become a prominent name in the industry, showcasing his talents across renowned publications such as Car Audio and Electronics, Car Stereo Review, Auto Sound and Security, Car Sound, Mobile Electronics, Super Street, Splash, and Mobile Entertainment.
David’s journey began with Fish Camp, a creative endeavor he co-founded with Manny “Mad Dog” Machado, later collaborating with Jeremy Carson. Over the years, he honed his craft working with industry giants like Phoenix Gold, Esoteric Audio, and Metra Electronics.
His exceptional work has attracted high-profile clients, including Ben Affleck, Manny Ramirez, Jovan Kerse, Tony Stewart, Raul Mondesi, Will Smith, Denzel Washington, Nicky Jam, and DJ Skribble. His craftsmanship has also been featured in major productions such as Mad Men, The Town, Fargo, The Goldbergs, Air, and commercials for Coca-Cola and Wendy’s.
With decades of experience and a portfolio that spans celebrity collaborations and iconic builds, Fishman’s work continues to inspire and set benchmarks in the world of automotive audio and design.
“MasterTech Expo 2025 is more than just an event, it’s a catalyst for growth, inspiration, and future-forward thinking,” concluded Schmitt. “It’s where you transform your knowledge, connect with the best in the industry, and witness the future of technology unfold. Register today for an unforgettable journey of learning and discovery.”
For more information, and to register for MasterTech Expo, please visit mastertechexpo.com.
EDMOND, OK (01.09.2025) – Petra Industries, the consumer technology and wholesale electronics distributor, is excited to announce that Ed Lacy will represent the company at the 2025 KnowledgeFest in Las Vegas. Lacy, who serves as Petra’s District Manager of Outside Sales, Store Manager of The Petra B2B Store, and 12-volt expert, will speak with attendees at Pioneer Booth 301.
Ed Lacy, Petra B2B Store Manager
As the exclusive distributor of Pioneer car audio products in Arizona, Colorado, New Mexico, Oklahoma, and Utah, Petra will offer a 10% discount to any new, qualified Pioneer/Petra customer upon receiving their first order. Attendees can learn more about this offer by contacting Ed Lacy at the event.
The first KnowledgeFest of 2025 will be held from January 31 through February 2 at the Paris Hotel and Convention Center in Las Vegas. Sponsored by the Mobile Electronics Association, KnowledgeFest is a premier trade show for mobile electronics that features major and specialty manufacturers, manufacturer training sessions, educational workshops, quality networking opportunities, and more.
Petra Industries is excited to participate in KnowledgeFest and to support Pioneer’s presence at this influential event. For more information about Petra Industries and its partnership with Pioneer, please visit petra.com.
PHOENIX, AZ (01.08.2025) – MTX, a MiTek Electronics and Communications company, is excited to announce the highly anticipated THUNDER amplifier lineup is now available for purchase and shipping.
The Thunder series includes seven models in mono-block, four-channel, five-channel, and six-channel configurations, packed with advanced features like 1Ω stability, concealed top-mount controls, and variable subsonic and bass boost. Each amplifier also includes a unique “birth certificate” showcasing real-world power ratings that often exceed RMS specifications, ensuring unparalleled performance for any system.
The FIT6F 6.5” 2-way coaxial speaker, the FIT6CF 6.5” 2-way component speaker and FIT96MCF 6×9 2-way component speaker comprise the cutting-edge audio technology lineup from HARMAN.
Each Thunder amplifier, similar to the new Terminator amplifiers, has a unique “birth certificate” that showcases power ratings that often exceed the listed specifications by as much as 25%. This unwavering attention to detail ensures that consumers receive reliable, high-performance equipment that is designed to exceed expectations.
“We are thrilled to reintroduce these iconic amplifiers, showcasing a bold new design and remarkable performance,” said Jason Fickas, Vice President of MT.
“Each detail has been thoughtfully crafted to deliver unparalleled sound performance across various system designs. Just look at a few birth certificates and see for yourself, these amps deliver an uncompromising amount of headroom.”
Please visit MTX.com for more information or to find a dealer.
DIAMOND BAR, CA(01.08.2025) – The 2025 SEMA Scholarship application period for students pursuing careers in the automotive or performance parts industries is now open. Interested applicants can submit their application now through Saturday, March 1, at www.sema.org/scholarships.
The SEMA Memorial Scholarship Fund supports career development and access to the automotive industry by offering financial awards of up to $5,000 to help foster the next generation of industry leaders and innovators. In addition to financial assistance, scholarship winners have the opportunity to attend the SEMA Show, providing unparalleled exposure to the industry’s workforce, as well as networking opportunities.
“Education can be expensive and deter students from pursuing careers in the industries that they are passionate about,” said Jose Escobar, SEMA Manager of Recognition Programs. “With the SEMA Scholarship program, we aim to make education more affordable and accessible to the next generation of automotive industry leaders and open doors for them to see what’s possible.”
High school seniors and college students in the United States and Canada who demonstrate a passion for automotive hobbies and careers are eligible to apply. Scholarships are available in a variety of disciplines leading to a career in automotive aftermarket, including accounting, sales, marketing, engineering, and more.
A loan forgiveness component is also available to employees of SEMA-member companies who have completed and are currently paying off a loan for a program of study at an accredited university, college, or vocational/technical school within the United States and Canada. Loan forgiveness awards are issued at $2,000.
Eligible students and SEMA-member company employees can apply until March 1, 2025, at www.sema.org/scholarships.
STILLWATER, OK (01.07.2025) – New judges for the SkillsUSA National Convention were named recently by the SkillsUSA Mobile Electronics Installation Technical Committee.
The orientation included a brief introduction from each judge that included their background and reason for joining the team. The judges will be on hand for the SkillsUSA National Convention to be held in Atalanta, GA the week of June 23rd.
The National Convention’s Electronics Installation portion consists of eight contest stations, each requiring two judges. Included in the orientation were SkillsUSA guidelines for interacting with the contestants, many of whom are minors.
DIAMOND BAR, CA (01.07.2025) – Lauren Wilbor has joined the Specialty Equipment Market Association (SEMA) as manager of digital communications and partnerships, adding new capabilities to the organization in an area of significant opportunity. Wilbor will support SEMA’s communications and grassroots efforts by leading outreach and relationship management with a variety of stakeholders and online content creators in the automotive enthusiast community, including influencers. She will be based out of SEMA’s Washington, D.C., office.
Wilbor has amassed significant experience in grassroots advocacy and relational organizing over her career, including a stint as Field Director for United Democracy Project, where she developed and executed the organization’s first-ever field organizing effort, helping to secure key victories in Congress. Wilbor has also run advocacy campaigns mobilizing voters nationwide to engage in legislative priorities impacting the oil and gas industry.
Lauren Wilbor
“It is with great excitement that we add someone of Lauren Wilbor’s caliber to the SEMA Government Affairs team,” said Karen Bailey-Chapman, SEMA’s senior vice president for public and government affairs. “Lauren brings a unique set of skills to grassroots organizing, and we’re excited to tap into her expertise to engage not just our members, but also the broader community of automotive enthusiasts, to affect change on the issues that matter most to their passions, whether restoring cars, racing them, or taking them offroad. Lauren’s ability to connect with people from across political, economic, and geographic divides, and unite them behind singular causes, will be a significant boost to the automotive aftermarket industry’s ability to maintain and grow its $337 billion annual economic impact on the U.S. economy.”
“I grew up around cars, and through my family have experienced first-hand the innovation and excitement that comes from the automotive aftermarket industry,” Wilbor said. “The best advocates bring with them an infectious energy and willingness to share their stories and perspectives, and that to me describes perfectly the outlook of those in the community of automotive enthusiasts with whom I’ll be meeting and supporting on a daily basis.”
Wilbor, a native of San Diego, holds a degree in political science from the University of Colorado Boulder.
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