DIAMOND BAR, CA (01.15.2025) – The Specialty Equipment Market Association (SEMA) is accepting nominations for induction into the SEMA Hall of Fame, the Association’s highest honor, at www.sema.org/hof. The SEMA Hall of Fame recognizes outstanding persons in the automotive aftermarket who have enhanced the stature of, or significantly contributed to, the industry and/or Association’s growth.

“SEMA’s Hall of Fame is a tribute to the leaders and changemakers who have propelled the industry forward in extraordinary ways,” said Jose Escobar, SEMA Manager of Recognition Programs. “Each year, we seek to identify new individuals whose vision and accomplishments disrupted the status quo, set new benchmarks for excellence, and left an undeniable mark on the industry’s success.”

Established in 1969, the SEMA Hall of Fame is one of the Association’s longest-standing programs. To date, 180 individuals have been inducted, each exemplifying innovation, leadership, and positive change within the industry. These trailblazers have played a pivotal role in advancing the aftermarket industry through their dedication and passion.

Nominee qualifications include:

• The candidate must have made contributions that extended beyond the local level and reached throughout the national and/or international level.
• The candidate is and/or has been involved in the automotive specialty industry and/or SEMA for a minimum of 10 years, although 15 years is preferred.
• The candidate must have made outstanding contributions toward enhancing technology, professionalism, dignity, and/or general stature and growth of the automotive specialty industry.
• The candidate must have conducted himself/herself with a high degree of integrity both within and outside of the automotive specialty industry.
• The candidate must be at least 50 years of age prior to the SEMA Show during the year of induction or they may be at any age if deceased as long as the nomination is presented at least one year posthumous.

SEMA is also accepting nominees that have been employed by the Association or have served as a contractor and/or vendor of SEMA. In addition to meeting the above qualifications, the nominee must have no less than one year of total separation from SEMA in any and all capacities, arrangements, or relationships.

The 2025 SEMA Hall of Fame inductees will be announced in May and honored during the SEMA Leaders & Legends Gala in July.

Nominations are due by Friday, March 14, at josee@sema.org. Questions can be directed to Escobar at josee@sema.org. To view a list of SEMA Hall of Fame Inductees, visit this link.

LIBERTYVILLE, IL (01.15.2025) – Change your speaker game forever with Toyota Tuned speaker systems! It’s time to bring out more from your Toyota® Tacoma’s (2016-2023 – all trims) speaker game with MB Quart Toyota® Tuned Speaker Systems!

The TS1-2810 and TC1-118 Toyota Tuned speaker systems are premium audio upgrades tailored for Toyota Tacoma, Lexus, and Scion vehicles. Both systems offer easy OEM-style installation, improving sound quality over factory options with durable, vehicle-specific frames and components.

The MB Quart TS1-2810 8×10-inch 2-Way Component Speaker System is a premium upgrade specifically designed for 2016-2023 Toyota Tacoma and Lexus vehicles. Featuring an OEM-style frame for easy installation, it replaces factory speakers with advanced components, including 8×10-inch speakers, Titanium dome tweeters, and WideSphere Tweeter Technology.

Follow the link HERE for more details on the TS1-2810 Speaker System.

The MB Quart TC1-118 7-inch 2-Way Coaxial Speaker System delivers higher-quality speaker playback with innovative components engineered for Toyota, Lexus, and Scion models, delivering clear audio with enhanced bass and treble. The speaker system is crafted with an OEM-style design for easy installation while providing improved sound quality over factory speakers.

Follow the link HERE for more details on the TC1-118 Speaker System.

Raise your vehicle speaker soundstage and bring Music. Defined. enhanced playback into every journey with Toyota® Tuned Speaker Systems.

From innovative Titanium dome tweeters and lightweight durable fiber cones to WideSphere Technology and reproduction of higher frequencies – both TS1-2810 and TC1-118 Toyota Tuned speaker systems will raise your speaker expectations to new heights with enhanced listening details.

Follow the link HERE to learn more on Toyota® Tuned Speaker Systems.

DANIA BEACH, FL (01.14.25) – HKI USA, the US importer for SounDigital Amplifiers, Ground Zero Car Audio, Four Connect Wiring Products, and Tury Vehicle Enhancement products, announced a new Representative for Southern Territory

There have been a lot of changes going on with HKI USA, and they are pleased to announce a new member of the team. Crossover Marketing Group has taken on the task of being the boots on the ground in Texas, Oklahoma, Arkansas, Louisiana, and Mississippi. “We are extremely excited to be partnering with the team from Crossover Marketing Group. 2025 is going to be a very fun year here at HKI USA” says Tommy Spears – Director of Sales and Marketing with HKI USA.

“I’m thrilled to join the HKI USA Sales Force and represent such a dynamic and innovative company. This opportunity allows me to collaborate with a team that shares my commitment to excellence and drive to exceed expectations in the 12-volt industry. Together, we’ll work to provide unparalleled support and solutions for our customers” says Shawn Simpson, Principal for Crossover Marketing Group’s Southeastern Territory.

For more information about our brand(s) and our growing family, please visit http://www.hki-usa.com or e-mail info@hki-usa.com.

HOUSTON, TX (01.14.25) – Wet Sounds, a global leader in premium marine, powersports, and outdoor audio solutions, is thrilled to unveil the Wet Sounds Portable, a revolutionary wireless technology speaker that utilizes SKAA® & Bluetooth® capabilities to set a new standard for sound quality and versatility. Designed to perform in any environment, the Wet Sounds Portable delivers powerful, crystal-clear audio for every adventure—from poolside parties to beach days and everything in between.

The Wet Sounds Portable combines rugged durability with advanced audio technology, making it the perfect companion for professional, leisure and active lifestyles.

Key Features of the Wet Sounds Portable:

• Unmatched Sound Performance: Produces an impressive 126 dB output, filling any space with rich, dynamic sound.
• Seamless Connectivity: Features pro-grade SKAA wireless audio for minimal latency and Bluetooth with a 60-foot range.
• Built for Adventure: With an IP67 weather resistant and dustproof rating, the speaker is engineered to thrive in harsh marine, powersport, and outdoor conditions. Protects against temporary immersions in water up to 1 meter for 30 minutes.
• Portable and Stackable Design: Weighing just 25 pounds, the speaker includes an ergonomic handle for easy carrying and interlocking capabilities for secure stacking and transport.
• Customizable LED Lighting: Create the perfect ambiance with vibrant, integrated LED lights using our compatible ‘Wet Sounds SKAA cmd’ App.

“We’re proud to introduce the Wet Sounds Portable as the latest innovation in our lineup of high-performance audio products,” said Mark Gerick, COO of Wet Sounds. “This speaker has been a passion project of ours for a while, where we wanted to combine the exceptional Wet Sounds clarity and rugged design with the demands of todays active lifestyles. Whether you’re on the water, in the backyard, or on the go, the Wet Sounds Portable ensures your music experience is second to none.”

The Wet Sounds Portable will be available in February 2025 through Wet Sounds’ official website, authorized dealers nationwide, and approved online retail sites. For more information, visit www.wetsounds.com.

SHREVEPORT, LA (01.13.25) – The 12voltBeat Newsletter, delivering fresh industry news, is emailed twice weekly to subscribers across the 12volt industry.

News reporters walk the beat in their areas to gather and deliver the news of the day. 12volt Central Studios staff has been walking the beat across the 12volt industry for over for seven decades. Today the news is delivered digitally from across the US and around the world.

Click to subscribe to our free 2X weekly email newsletter

The 12volt Central Studios launched the 12voltSTP Tool over 2 years ago. The 12voltSTP Tool makes it easier than ever for industry members to deliver news of their products and activities than ever before. With a smartphone it just takes snapping an image and txting the image with a few words to 318 469 2526. PRESTO that news could be in the 12voltBeat.

The 12volt industry history is based in music and good music definitely has a beat. Thus the 12voltBeat Newsletter is a natural to deliver industry news across the 12volt industry.

The 12voltBeat is emailed early on Monday and Thursday mornings to over 4,000 industry members. The 12voltBeat newsletter features industry news from the previous few days.

There is no charge to receive the 12voltBeat.

Click to subscribe to our free 2X weekly email newsletter

NEW YORK, NY (01.13.25) – SiriusXM and Mitsubishi Motors North America, Inc. (MMNA) announced an agreement to launch SiriusXM with 360L on select 2025 model-year Mitsubishi vehicles, including the recently debuted new Outlander SUV, as part of an extension of the agreement that will continue the two companies’ relationship through 2030.

SiriusXM with 360L combines satellite and streaming content delivery into a single, cohesive in-vehicle entertainment experience, which provides drivers and their passengers with choice, content discovery, and a personalized listening experience. In equipped Mitsubishi vehicles, SiriusXM with 360L adds an expansive library of on-demand content as well as a live sports category that makes it easier to find broadcasts of games and sporting events. Personalized “For You” recommendations, with the ability to access related content, allow listeners to discover more of the programming they love, and new features from SiriusXM are expected to be delivered by over-the-air updates to Mitsubishi in the future.

“The excitement of being behind the wheel of a Mitsubishi vehicle is only made better when SiriusXM is playing through the sound system,” said Bryan Arnett, MMNA’s Director of Digital Product Strategy. “The addition of SiriusXM with 360L adds another level to raise the entire in-car experience.”

“SiriusXM with 360L provides drivers even more of the SiriusXM content they love in an enhanced and personalized listening experience, and we are excited for 360L to make its Mitsubishi Motors debut in 2025,” said Gail Berger, Senior Vice President and General Manager of Automotive Partnerships, SiriusXM. “We look forward to delivering SiriusXM with 360L across even more of Mitsubishi’s model lineup in future model years during our extended agreement.”

Newly purchased or leased Mitsubishi Motors vehicles equipped with SiriusXM in the United States receive a three-month trial subscription[1] to SiriusXM that delivers SiriusXM’s full lineup of content, plus access at home and on the go through the SiriusXM app on connected devices and speakers.

SiriusXM is home to hundreds of expertly-curated, ad-free music channels across all genres, decades, and moods as well as the must-hear moments in sports, news, entertainment, comedy, and more. From one-of-a-kind channels by some of the world’s top musicians to first-listens and exclusive performances from emerging artists and bands, SiriusXM presents the perfect soundtrack for any moment. SiriusXM brings fans closer to their favorite sport by offering the most extensive lineup of live pro and college events, plus programming that delivers reactions and analysis from experts and insiders. Subscribers also stay informed and entertained with the latest in news and politics, entertainment, comedy, and beyond with celebrity interviews, iconic hosts, trusted opinions, non-stop laughs, and so much more, available only on SiriusXM.

For more information on all the programming that SiriusXM offers, and all the ways subscribers can listen, visit SiriusXM.com.

LOS ANGELES, CA (01.10.2025) – Massive Audio, a leader in high-performance car audio solutions, proudly announces the launch of the HIPPO 12000 High-Performance Amplifier, the most powerful amplifier in the HIPPO SERIES. Designed by Mr. Eddie, owner of Massive Audio, the HIPPO 12000 is engineered to redefine high-power amplification by delivering an astounding 12,000+ watts RMS power while maintaining a compact and efficient design.

Extreme Power with Superior Engineering

The HIPPO 12000 stands out with its Massive Core technology, providing exceptional headroom for clean, undistorted, and dynamic sound reproduction. With a wide frequency response range extending up to 50KHz, it ensures every note is delivered with crystal-clear precision and power. Designed to handle even the most demanding speaker loads, the HIPPO 12000 utilizes an oversized toroidal transformer power supply, ensuring a continuous, stable current flow that maximizes output while minimizing distortion.

Advanced Thermal Management and Efficiency

To combat the excessive heat generated by high-output amplifiers, the HIPPO 12000 is equipped with an advanced hybrid cooling system, integrating dual cooling fans that work in conjunction with a high-efficiency convection design. This system allows for optimal thermal regulation, keeping the amplifier cool under extreme operating conditions. Additionally, the thermal sensing transistors dynamically adjust in real-time, preventing thermal runaway and ensuring long-term reliability.

Exceptional Stability and Reliability

Unlike conventional amplifiers that may struggle under low-impedance loads, the HIPPO 12000 is designed for ultra-stability, delivering consistent power without compromising on sound quality. Featuring Reactive Load Monitoring (RLM) with 7-Way Sentinel Protection Circuitry, the amplifier continuously monitors voltage, current, and temperature to ensure safe and uninterrupted operation. This intelligent system prevents damage caused by overheating, excessive current draw, or power fluctuations, ensuring peak performance and longevity.

Uncompromising Sound Quality

With a focus on delivering audiophile-grade performance, the HIPPO 12000 offers high-quality, low-distortion deep bass, setting a new benchmark in the industry. The short-path design, combined with an optimized power supply capacitor bank, minimizes PSU impedance and internal cabling inductance, keeping output impedance low. This results in powerful, distortion-free bass and dynamic, crisp highs, even when driving complex impedance loads.

Innovative Features for Maximum Control

The HIPPO 12000 is designed with the user in mind, featuring dual power terminals to enhance stability and ensure a steady power supply. For added convenience, an optional Remote Gain Control (UR1) is available, allowing users to fine-tune their audio experience with ease. Whether used in competition settings or for audiophile enjoyment, the HIPPO 12000 delivers a flawless and immersive listening experience.

Availability

The HIPPO 12000 High-Performance Amplifier is now available through authorized Massive Audio dealers and online at www.massiveaudio.com.

For more information, visit www.massiveaudio.com, or contact John Velez directly at jvelez@massiveaudio.com or by phone at +1 (626) 523-8954. 

DIAMOND BAR, CA (01.10.2025) – The Specialty Equipment Market Association (SEMA) and Performance Racing Industry (PRI) are proud to announce that their magazines are now available in a fully digital format, making industry-leading content more accessible than ever. The first digital issues of both SEMA Magazine and PRI Magazine debuted last month. Importantly, print editions of both magazines will continue to be offered, ensuring readers can enjoy their preferred format.

This transition allows the magazines to significantly expand their coverage and share information to more industry professionals across the country and around the world. Readers can enjoy the same high-quality content from anywhere, on any device, providing greater flexibility and convenience. By offering a digital option, both organizations are ensuring that their valuable insights, updates, and industry perspectives are available to members and professionals around the world.

The new digital platform, powered by Zinio, provides readers with an exceptional experience, combining user-friendly navigation with advanced tools. Key features include cross-platform Single-Sign-On (SSO) for seamless access, text-to-speech functionality for on-the-go accessibility, and an intuitive article search service powered by IBM Watson’s Natural Language Understanding (NLU) technology.

“We’re excited to make SEMA Magazine available in digital format, giving our readers more ways to access the content they trust,” said SEMA President and CEO Mike Spagnola. “This expansion ensures that we can connect with even more professionals across the industry no matter where they are—whether they’re at their desks, traveling, or anywhere in between.”

PRI President Michael Good shared similar enthusiasm, stating, “The digital format of PRI Magazine allows us to broaden our reach and connect with a wider audience, while maintaining the high-quality content our readers have come to expect. At the same time, we remain committed to continuing the print edition for those who prefer it.”

To subscribe to the digital version of SEMA Magazine, click here; to subscribe to the digital version of PRI Magazine, click here.

TEMPE, AZ (01.09.2025) – MasterTech Expo is proud to announce Dave “Fishman” Rivera as a featured guest for an exclusive live interview session during MasterTech Expo 2025, held March 20-23, 2025 at the Mesa Convention Center in Mesa, Ariz.

The session will be held at the Delta Hotels by Marriott Phoenix Mesa (Courtyard) on March 20 from 4:15-5:30 PM. Hosted by industry experts Gary Bell and Matt Schaeffer, this interactive session will include an in-depth Q&A about Dave’s iconic “Fish Edition” vehicle.

“Don’t miss this exciting 75-minute session that promises to inspire and educate,” said Bryan Schmitt, MasterTech founder/CEO/president. “Gain firsthand insight into the skills and creativity that drive the automotive customization industry forward. Attendees will have the unique opportunity to view Dave’s one-of-a-kind creation up-close and learn about the innovative fabrication techniques that make it extraordinary. From stunning aluminum fabrication, advanced lighting design to killer motorization features, Dave’s work sets a new standard for custom automotive excellence.”

Added Rivera, “It seems as if I’ve known Bryan forever, and it doesn’t surprise me that he has put together such a tremendous annual event for the industry. I’m excited to be a part of the 2025 expo, and not only inspire attendees, but also to speak and engage with so many industry vets that I’ve worked with and known for decades.”

David “Fishman” Rivera: A Legacy in Custom Car Audio and Design
David Rivera’s career is a testament to the art of automotive audio and design. With roots dating back to his first project, a 1989 Toyota Corolla, Fishman has become a prominent name in the industry, showcasing his talents across renowned publications such as Car Audio and Electronics, Car Stereo Review, Auto Sound and Security, Car Sound, Mobile Electronics, Super Street, Splash, and Mobile Entertainment.

David’s journey began with Fish Camp, a creative endeavor he co-founded with Manny “Mad Dog” Machado, later collaborating with Jeremy Carson. Over the years, he honed his craft working with industry giants like Phoenix Gold, Esoteric Audio, and Metra Electronics.

His exceptional work has attracted high-profile clients, including Ben Affleck, Manny Ramirez, Jovan Kerse, Tony Stewart, Raul Mondesi, Will Smith, Denzel Washington, Nicky Jam, and DJ Skribble. His craftsmanship has also been featured in major productions such as Mad Men, The Town, Fargo, The Goldbergs, Air, and commercials for Coca-Cola and Wendy’s.

With decades of experience and a portfolio that spans celebrity collaborations and iconic builds, Fishman’s work continues to inspire and set benchmarks in the world of automotive audio and design.

“MasterTech Expo 2025 is more than just an event, it’s a catalyst for growth, inspiration, and future-forward thinking,” concluded Schmitt. “It’s where you transform your knowledge, connect with the best in the industry, and witness the future of technology unfold. Register today for an unforgettable journey of learning and discovery.”

For more information, and to register for MasterTech Expo, please visit mastertechexpo.com.

EDMOND, OK (01.09.2025) – Petra Industries, the consumer technology and wholesale electronics distributor, is excited to announce that Ed Lacy will represent the company at the 2025 KnowledgeFest in Las Vegas. Lacy, who serves as Petra’s District Manager of Outside Sales, Store Manager of The Petra B2B Store, and 12-volt expert, will speak with attendees at Pioneer Booth 301.

As the exclusive distributor of Pioneer car audio products in Arizona, Colorado, New Mexico, Oklahoma, and Utah, Petra will offer a 10% discount to any new, qualified Pioneer/Petra customer upon receiving their first order. Attendees can learn more about this offer by contacting Ed Lacy at the event.

The first KnowledgeFest of 2025 will be held from January 31 through February 2 at the Paris Hotel and Convention Center in Las Vegas. Sponsored by the Mobile Electronics Association, KnowledgeFest is a premier trade show for mobile electronics that features major and specialty manufacturers, manufacturer training sessions, educational workshops, quality networking opportunities, and more.

Petra Industries is excited to participate in KnowledgeFest and to support Pioneer’s presence at this influential event. For more information about Petra Industries and its partnership with Pioneer, please visit petra.com.