See Bruce Gilsdorf is shown with a selection of FlashTech products to be spotlighted at PNWCEE 2025.
METAIRIE, LA (05.07.25) – “FlashTech Lighting is bringing innovation to PNWCEE 2025, showcasing our latest cutting-edge lighting solutions—including our patent-pending Shockwave bulbs and versatile off-road lighting kits. Designed to help shops simplify inventory and boost sales. FlashTech products combine power, flexibility and ease of installation,” Stephen Gordon, company owner, related.
“Come meet our Northwest Sales Rep, Bruce Gilsdorf, to see firsthand how FlashTech is redefining the lighting game. Be sure to check out our ColorChase dynamic lighting line, featuring addressable RGB technology across underbody kits, halos, wheel rings, and more—all controllable via app for stunning visual effects and full customization” Gordon continued.
“Stop by our booth to experience the difference in performance, innovation, and real support that only FlashTech can deliver” Gordon concluded.
WASHINGTON, DC (05.07.25) – The Specialty Equipment Market Association (SEMA), on behalf of the nation’s automotive aftermarket industry and millions of automotive enthusiasts across the U.S., issued the following statement after the U.S. House of Representatives’ 246-164 vote to overturn California’s Clean Air Act waiver for the state’s Advanced Clean Cars II policy (a.k.a. EV mandates or internal combustion engine vehicle ban):
If you’re going to force 40% of the nation to do your bidding, you better deliver a stronger policy than California’s Advanced Clean Cars II, which will cripple the economy, force families into vehicles they can’t afford, and saddle communities with an untenable, impractical edict with which to contend. California would have you believe there is a pot of gold at the end of the EV rainbow, in the form of millions of jobs installing chargers and expanding the grid, but in truth California would have on their hands the blood of an entire, legacy automotive industry that Americans have grown to rely upon and trust.
Lawmakers in the House on both sides of the aisle see through these lies and understand what’s at stake, and we thank them for slamming the door on EV mandates by voting in favor of a Congressional Review Act resolution to strike down California’s Clean Air Act waiver. Their bipartisan vote will preserve vehicle choice nationwide, particularly at a time when people are keeping vehicles longer, using them to transport their families, and kickstart businesses and careers.
We’re on to the Senate. It’s time for Senate Republicans and Democrats to stand up, declare that California does not speak for our nation, that the Golden State’s policies are not solutions to our country’s issues, and that it is not partisan to say, “I believe in American ingenuity, not mandates.” The Senate must now vote to reclaim what California has stolen: our nation’s ability to bring all options to the table in service of solving the carbon emissions conundrum.
BACKGROUND
SEMA represents the automotive aftermarket industry, a third of which are businesses that are entirely dependent on products for internal combustion engine (ICE) vehicles. To enact an ICE vehicle ban through EV mandates would represent a significant hit to the nation’s economy by causing irreparable harm to an industry that annually delivers a $337 billioneconomic impact and supports more than 1.3 million American jobs through domestic manufacturing and sales.
33% of the nation’s automotive aftermarket industry is ICE-dependent, representing over $100 billion in economic impact to the U.S. economy, and impacts roughly 330,000 jobs.
SEMA is not anti-EV; rather, it champions a technology-neutral approach that fosters innovation and ingenuity. The association will continue efforts to preserve Americans’ rights to vehicle choice and the automotive aftermarket industry’s ability to design, manufacture, and bring to market products that help solve the emissions challenge.
SEMA and a coalition of 335 small businesses from the automotive aftermarket in early April urged House of Representatives and Senate leadership to hold votes to put an immediate stop to the implementation of the Advanced Clean Cars II (ACC II) regulation.
During the 2024 presidential campaign, SEMA, through its Driving Force Action SuperPAC, educated voters about the damaging impact of EV mandates, and the profound importance of empowering the automotive aftermarket to develop innovative solutions to carbon emissions using American ingenuity.
METAIRIE, LA (05.06.25) – ORACLE Lighting is proud to announce the appointment of Jaclyn Bradham as Chief Revenue Officer (CRO). With more than 15 years of experience in sales leadership and revenue growth, Jaclyn brings a dynamic, results-driven approach to the executive team at a pivotal time in ORACLE’s growth trajectory.
“We’re excited to welcome Jaclyn Bradham as Oracle Lighting’s new Chief Revenue Officer,” said Tiffanie Hartenstein, CEO of ORACLE Lighting. “With her strong industry background and a proven track record of driving strategic growth, Jaclyn is exactly the kind of leader we need as we continue to scale in the automotive aftermarket. Her expertise will play a key role in enhancing the customer journey and elevating the Oracle Lighting brand experience.”
Bradham brings over 15 years of sales leadership experience, including significant time in the automotive media and publishing industries. Most recently, she served as Vice President of Media Revenue and Sales at Hemmings, the largest publisher of collector car magazines and a trusted marketplace for buying and selling classic vehicles. At Hemmings, she led efforts across multimedia content, digital platforms, and sales strategy, implementing CRM systems, launching new media products, and training high-performing sales teams. Her leadership helped drive sustained revenue growth and expand Hemmings’ reach in the highly competitive collector car and automotive enthusiast space, working with manufacturers to reach their target audiences..
Jaclyn Bradham
Before joining Hemmings, Bradham spent nearly a decade at The Business Journals, where she held several senior roles, playing a critical role in developing national sales, product roll-out plans and mentoring emerging sales talent across multiple markets.
Known for her straightforward communication, results-oriented leadership, and passion for solving complex business challenges, Bradham has a proven track record of aligning sales and marketing strategy with broader organizational goals. Her ability to lead cross-functional teams and foster a culture of performance and accountability makes her an invaluable addition to ORACLE’s leadership team.
“At Oracle Lighting, our core values—Grow or Die, One Team, Accountability, and Loyalty—aren’t just words; they’re the foundation of everything we do,” Hartenstein added. “We look for leaders who live and breathe the G.O.A.L., and Jaclyn absolutely does. Her drive, team-first mindset, and commitment to excellence make her an incredible addition to our executive team.”
In her new role, Bradham will oversee revenue strategy and sales operations across all channels, with a focus on optimizing performance, enhancing partner success, and scaling ORACLE’s presence in new and existing markets.
“I’m thrilled to be joining a company with such a bold vision and a values-driven culture,” said Jaclyn Bradham. “ORACLE Lighting has built an incredible reputation for innovation and quality, and I look forward to working alongside this talented team to unlock new opportunities, drive growth and deliver even more value to our customers and partners.”
Bradham holds a Bachelor of Arts in Communication, Media from North Carolina State University, and has previously served in media relations roles at the University of Alabama and with the Carolina Panthers, experiences that laid the groundwork for her successful career in sales, marketing, and team leadership.
NEW YORK, NY (05.06.25) –SiriusXM and country superstar Morgan Wallen announced today the launch of Morgan Wallen Radio, an exclusive new country music channel that brings fans closer to the man behind the music ahead of his fourth studio album release, I’m The Problem.
The limited-run channel, which debuts today, is available to subscribers in their cars on channel 57 and on the SiriusXM app through May 31.
Morgan Wallen Radio, curated by Wallen himself, features his biggest hits, deep cuts, and all 37 tracks from his new album. In addition to his own music, Wallen hand-picked songs from musical influences, unexpected favorites and close friends. Listeners will also hear exclusive commentary and behind-the-scenes stories from the country megastar on the making of his new album, his upcoming I’m The Problem stadium tour, favorite collaborations, untold stories from on and off the road, and much more.
The first two weeks of the channel set the stage for Friday, May 16, whenI’m The Problem drops at midnight. Pre-save here.
Starting May 16, Morgan Wallen Radio will feature a back-to-back album playback all weekend long, spinning all 37 tracks, with commentary from Wallen and check-ins with fans at his Nashville bar, This Bar & Tennessee Kitchen. It’s an opportunity for Morgan Wallen super fans to learn the new album by heart, while getting the inside scoop from the artist himself.
Eligible customers can get their first three months of SiriusXM for free. Click here to sign up and experience all that SiriusXM has to offer. See Offer Details.
TORRANCE, CA (05.05.25) – Pioneer Electronics (USA) Inc., a leader in aftermarket mobile electronics, is making strategic enhancements to its field sales support team to ensure dealers receive the highest level of service, support, and accessibility. These changes aim to strengthen relationships, improve response times, and drive overall dealer success.
We are pleased to announce the appointment of Andrew Snook as the new West Coast Regional Sales Manager. Andrew brings over 20 years of industry experience and a strong track record in sales and customer relationship management. In this role, he will be responsible for strengthening partnerships, driving sales growth, and ensuring that dealers receive the highest level of support and service.
Additionally, we are excited to announce that Carl “Bo” Smith has been appointed as the Eastern US Regional Sales Manager. Bo has been with Pioneer for more than 30 years, bringing a wealth of experience and deep industry knowledge. His dedication and expertise will be instrumental in supporting our Eastern US dealers and continuing to drive growth in the region.
“We are excited to welcome Andrew to our team and to recognize Bo’s ongoing contributions,” said Larry Rougas, Executive Vice President at Pioneer. “Their expertise and dedication to customer success will be invaluable as we expand our presence and deliver top-tier support to our dealer network.”
In addition to these key appointments, Pioneer is investing in technology to enhance backend support. With a new PRM system, all Account Managers and support staff will have greater visibility into their dealer network, enabling them to provide more efficient and proactive service. By calling the new nationwide 800-811-0101 number or emailing pusa-sales@pioneer-usa.com, dealers across the country now have direct access to all account-related inquiries, from order placement to support services or simply becoming a dealer. This initiative underscores the company’s dedication to improving responsiveness and operational efficiency for its partners.
COMMERCE, CA (05.05.25) – Tight on Space? Don’t sweat it—the GTS8 is here to change the game. You don’t need a trunk full of gear or a second battery to FEEL your music. Just one ultra-slim sub that fits anywhere… and hits like it shouldn’t.
GTS8 – 8″ Shallow Subwoofer 250W RMS | 500W Peak – MSRP $139.98 Only 3.5″ deep. ALL heart.
Drop it behind your seat. Slide it under the floor. Then crank it—and feel that low-end come alive. Tight. Clean. Deep. Controlled. Bass that makes you feel every note, not just hear it. It’s the soundtrack your ride deserves, even if space is tight and budget is tighter.
No upgrades. No guesswork. Just pure Massive performance. This is the easiest, cleanest bass boost you’ll ever install.
✅ For bass in confined areas ✅ For those that wants bass but don’t have the space ✅ For anyone who wants to FEEL more without spending more.
🔊 2× GTS8 + 1× GT1 Amp = Let’s do it together with Guaranteed Massive Results.
Dealer inquires Please contact JR 714 507-8026 or John (626) 523-8954 (Hablamos Esanol)
OMAHA, NE (05.02.25) – Here are 3 brand new solutions powered by The12vDashboard
More news from some of our sponsors:
F1RST AUTOMOTIVE PRODUCTS
Cris Sharp of F1rst Automotive Products has come on board as a vendor of the 12 V Dashboard with his line of profit structured vehicle specific solutions in several different accessory categories. His products are a breath of fresh air to our industry with quality workmanship and profit structured pricing that makes sense for the dealer and the consumer. Please checkout their products for your next need for a backup solution, navigation and so much more. Think of them F1RST. Welcome aboard Cris!
SOUNDSHIELD SOUND DEADENING
John Schwartz and the SOUNDSHIELD team have come on board as a vendor partner for the sound deadening category on our platform! They come with a long history of success and dealers and friends all over the industry. We look forward to working with them and finding ways to make add-on sales more significant on our platform. Welcome aboard John!
GROM AUDIO UPGRADES
Yelena Kouz and GROM Audio have come on board as a vendor of the 12 V Dashboard with their line of profit structured vehicle specific solutions in several different accessory categories. Their main focus this season will be the VLINE In-Car Infotainment System and the AMPLINQ Amplifier Retrofit Interfaces. We are excited to have them part of the Dashboard vendor family with the wide variety of solutions for vehicles they bring to the table. GROM Audio’s roots trace back to 2004 when it began developing Car PC and Car2PC adapter solutions and that was just the beginning! We look forward to so much more innovation and technology from the GROM team. Welcome aboard Yelena! GROM – Where Legacy Meets Cutting-Edge
SHOPMONKEY POINT OF SALE
Brett Kinsfather of the SHOPMONKEY team has partnered with the 12 V Dashboard to offer dealers two of the best solutions in the industry for software in your store! SHOPMONKEY with their outstanding Point of Sale system and The 12 V Dashboard with their vehicle Fit-Guide – these 2 side by side offer some of the best solutions available! SHOPMONKEY and the Dashboard will display side by side in booths 901 and 903 and the Atlantic City Knowledgefest on June 6-8th, 2025. Come for a test drive of both platforms and see how you equip and professionalize your store’s performance.
DANIA BEACH, FL (05.02.25) – HKI USA, the US importer for Ground Zero Car Audio, Resolut Technology, SounDigital Amplifiers, Four Connect Wiring Products announces a New Member of the Team!
Changes are inevitable, and HKI USA is proud to be able to say they are expanding their team, yet again. A previous rep has decided to switch gears and come on board as a full time member of the team, and his name is Jake Roberts. Jake has worked is way up from an installer to where he is today through his drive and passion for what we do.
Jake Roberts
“As we continue to solidify our position in the car audio realm, and more specifically the ‘high-end’ or ‘SQ’ environment, it is important to continue to grow a team who understands and values this” says Jacob Brown, Director of Operation at HKI USA. “Jake brings to the table a unique and exciting perspective based on his 30 years in the industry, covering all sides of what we do, and we will be leaning on that from a national perspective. While HKI USA is proud to continue its position and drive the Powersports and Motorcycle Audio worlds, stacking with deck is key to continued success.”
Bringing with him his experience from his time in retail, both in the US and Germany, Jake was also an old school competitor during his time in Europe. Being able to bring that knowledge and experience back with him helped not only grow boutique brands, but also represent some of the most established brands in the US Car Audio Market. “I am excited to join the passionate group at HKI USA, and thankful for the opportunity. Being able to continue working in the Rocky Mountain territory allows me to leverage my experience and find unique solutions to support HKI USA dealers. My continued goal is always to inspire the next generation of car audio professionals.” says Jake Roberts, the new Rocky Mountain Territory Manager.
SACRAMENTO, CA (05.01.25) – Windshield Skin®, the original creators of windshield protection film, proudly reflects on over 20 years of industry-defining progress. First developed in 2004 and officially introduced at SEMA in 2007, Windshield Skin® has remained at the forefront of automotive glass protection, continuing to set the bar for quality, durability, and performance. With multiple U.S. patents and a growing list of high-profile partnerships, Windshield Skin® is redefining how drivers protect what matters.
What’s New:
XP12 Launch – The Strongest Easy-Installation Film Yet: Unveiled at Monterey Car Week, the new XP12 film delivers unmatched 12mil durability while maintaining the clarity and ease of installation found in the popular SS8 8mil line. Designed for car enthusiasts and high impact driving environments, XP12 pushes the limits of DIY windshield protection.
Universal Kit Innovation: The Super Stretch Universal Kit ensures broad compatibility across vehicle types, combining performance with convenience. While Windshield Skin® continues to offer hundreds of pre-cut Vehicle Specific Kits, this universal option provides an affordable, high-performance solution that’s easy to install, redefining accessibility to windshield protection
OEM-Trusted Quality: Building on its legacy, Windshield Skin® continues to provide customized protective solutions to esteemed automotive manufacturers, including New Flyer, Gillig, and Lippert and luxury brands who rely on Windshield Skin® for consistent quality and innovation.
Distributor Expansion Across Key Markets: Windshield Skin® has welcomed a wave of new distribution partners across diverse verticals. This strategic growth ensures broader access to its products across performance, commercial, and specialty automotive sectors.
Award-Winning Track Record: Following development of the first ever windshield protection, Windshield Skin® is the proud winner of the 2007 SEMA Global New Product Award. Windshield Skin® remains a name synonymous with trust and originality.
From its patented five-layer material to award-winning designs, Windshield Skin® is more than a product—it’s the standard.
FULLERTON, CA (05.01.25) – LF Audio, a pioneer in precision-engineered car audio monitoring and control systems, proudly announces its dedication to local manufacturing, sourcing, and continuous innovation.
Marius Dornean founded LF Audio in 2023. The engineer behind LoudFiat, the first high-voltage SPL system powered by an electric vehicle’s lithium battery, LF Audio has quickly emerged as a leader in high-performance wireless volume controllers, multi-channel voltage monitors, and other products built to improve the performance of car audio systems.
“To optimize our time to market, we have chosen to bring all PCB manufacturing and assembly to our California Headquarters. We will source all IC’s and components such as capacitors, resistors, diodes, etc… from US manufacturers. Our nearly completed electronics lab will soon be equipped with advanced machinery, including pick-and-place machines, stencil printers, reflow ovens, milling machines, and more. This strategic move adds a layer of insulation and local control over our production processes, logistics, and allows us to optimize manufacturing in real-time.”
“All LF Audio products have been proudly engineered, designed, programmed, assembled, and individually tested in California since the launch of LF Audio. This latest investment in tooling and domestic components ensures that we now have more control over the end-to-end manufacturing of our products than ever before. We hope our commitment to local manufacturing and component sourcing continues to support our goal: achieving unparalleled quality control while supporting the domestic economy.”
Among their flagship offerings are the High Precision Voltmeter (HPVM) series and the Wireless Volume Controller (WVC) line. LF Audio’s proprietary AuralSync™ mesh technology enables seamless wireless communication across devices, while their mobile app offers users full customization and effortless management of their audio systems. A full color Wireless Data Display, Temperature Hub, Multi-Amplifier Synchronizer, High Precision Power Meter, and BassWatch are among the products currently in development.
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