Industry

Oracle Lighting’s Fiber Optic Dash Kits Now Available

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METAIRE, LA, Aug. 17, 2020 – ORACLE Lighting (www.oraclelights.com), the market leader in innovative LED lighting solutions for the automotive aftermarket, is proud to announce the launch of its new fiber optic dash kits. Available in both ColorSHIFT ® ($39.95) and single-color ($9.95) options, both systems are now shipping.

“Our new Fiber Optic Dash Kits are the perfect way to accent a vehicle’s interior in a clean and seamless way,” said Justin Hartenstein, Oracle Lighting director of development. “The special side-ring fiber optic cables have an integrated edge to make installation easy on any vehicle. This integrated edge is inserted between interior body panels in your vehicle including door panels, dashboard, headliner, console, and more. The fiber
can even be stitched into fabric on custom upholstery. This is a universal product and is simple to install in most cases.”

The fiber optic is end-lit by a LED light head. The light travels through the fiber and lights up smoothly along the way for a very clean and understated appearance. The integrated edge is designed to hold the fiber optic cable tightly without the use of any adhesive. The single-color kit is available in six options (white, blue, red, green, amber, and ABL). Specialized fiber optic cable is also required for install ($4.95), which can be cut with scissors and be re-used.

Having celebrated its 20-year anniversary in 2019, Metairie, LA-based Oracle Lighting has been designing innovative lighting products and technologies for the automotive/12Volt, powersports, motorcycle, and marine markets since 1999. Oracle’s philosophy is this: in today’s world of fly-by-night vendors, we think it is important to partner with businesses that you can trust to be there for you today, tomorrow, and for years to come.

For more information on Oracle Lighting and its full product line, please visit www.oraclelights.com, call (800) 407-5776, or email info@oraclelights.com.

The Highly Anticipated JBL CRUISE X for Off-Road Adventures Is Arriving in Stores

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KEARNEY, NE (O8.14.2020) – Harman International Industries recently launched the brand new JBL CRUISE X speaker and amplifier system for PowerSports to expand on the JBL Cruise product portfolio.

The JBL CRUISE X is a rugged, high performance Bluetooth streaming multi-element audio system designed to mount almost anywhere. Adding great sound to an all-terrain vehicle just got easier. Featuring four high-performance speaker pods, a single compact 4-channel amplifier and multi function control knob installation of the JBL CRUISE X is a cinch. Riders can enjoy the ease of Bluetooth control from their smartphone or use the wired remote control knob for added convenience when out adventuring.

The crew at Kearney PowerSports with JBL products dIsplayed. Marvin Pierce, Clint Robinson and Josh Crowell. Products displayed include the CRUISE X, JBLUB4100 and the #1 handlebar Audio Solution for JBL CRUISE. All 3 work with the CLICK Bluetooth Controller shown in the image.

Kearney Power Sports in Kearney NE was one of the first retailers in the US to receive the JBL CRUISE X. Marvin Pierce related to the 12volt Central Studios “We have the JBL CRUISE X on display along with other JBL PowerSports products. We had very good success with the JBL4100 SoundBar and think the CRUISE X will also sell well. When our customers hit the trails on their side-by-sides for riding adventures they definitely like to listen to their favorite tunes. The JBL CRUISE X will add enjoyment to their adventures.”

Shawn Spedding, Director of Sales, Mobile Aftermarket at Harman, stated “Having powerful sound makes all the difference when embarking on all-terrain adventures. We addressed the motorcyclists with the original CRUISE and the JBL CRUISE X is the perfect expansion to address the audio needs for side-by-side vehicles.”

Visit jbl.com for more.

DEI Announces Stainless Thermal and Acoustical Floor and Tunnel Shield

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AVON LAKE, OH (08.14.2020) – When you’re looking for serious heat and sound control, start from the bottom up with new Stainless Steel Thermal & Acoustical Floor & Tunnel Shield from Design Engineering, Inc.

The Stainless Steel Thermal & Acoustical Floor & Tunnel Shield is a high-temperature solution for controlling heat and sound in hot rods, street rods, classics, trucks and just about any vehicle. The flexible design allows the shield to be formed and tightly shaped around firewalls, transmission tunnels, floorboards and anywhere for total protection from the potential harmful effects of heat.

The shields start with a stainless steel reflective surface backed with a high-temperature resistant glass fiber to block heat. Micro-perforations control noise, while the innovative adhesive backing allows for easy installation.

“Now you can get your heat and sound control into shape with new Stainless Steel Thermal & Acoustical Floor & Tunnel Shields,” said Mike Buca of DEI. “Our unique dimpled surface reflects heat while the perforations allow sounds to be absorbed. Installers simply shape, trim, peel and stick for instant protection against noise and hot temperatures.”

The heat barriers are offered in a 22″ x 19″ sheet that can be trimmed easily with tin snips.

For more information about Stainless Steel Thermal & Acoustical Floor & Tunnel Shield, and DEI’s complete line of performance heat and sound control products, visit http://www.DesignEngineering.com.

Masori Bring New Energy for JL Audio in Germany

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POOLE, UK (08.13.2020) – CELSUS UK, the Poole-based distributor for JL AUDIO Automotive products in Europe, today announce their appointment of MASORI to manage the German market for the U.S based innovators of high-end audio products.

JL Audio is a name synonymous with quality, holding a premium market position across the globe. Celsus UK is confident that the selection of Masori will result in a major boost for JL Audio in the German car audio market.

“Masori offer a new perspective on operating in the German car audio market. This approach will be beneficial for JL Audio retailers and consumers, alike. We are proud to be entering into an agreement that sees Daniel and his team take control of the JL Audio distribution” – Paul Baker, Managing Director, Celsus UK

“We are happy to welcome Masori to the JL Audio family and we are confident that the combination of expertise and passion found in both Celsus UK and Masori will lead to a stronger position in the European market for our automotive portfolio.” said Silvio Pupino, Director of International Sales, JL Audio.

Daniel Hoppe, CEO, Masori added, “With the creativity and individuality in our team of experts, we use a completely new way of thinking to optimize existing processes and rebuild the car hi-fi market in Germany. This is how we have managed to become probably the fastest growing start-up in the German HIFI sector.

We are particularly proud of our growing distribution portfolio, with the manufacturer JL Audio and the new partnership with the team of Celsus UK, we see a great opportunity for a new quality standard of audio products in Germany.”

Please contact Masori on info@masori.de for dealer inquiries and all questions related to JL Audio in Germany

Visit www.jlaudio.com and www.masori.de for more.

VOXX Technical Service Group Appoints New Positions in Support of Newly Acquired Directed Automotive Product Lines

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ORLANDO, FL (08.13.2020) – VOXX Electronics Corporation (VEC) is excited to announce and welcome Bryan Nelson and Chris Libardi to the VOXX Tech Service Team in support of the recent Acquisition of Directed’s Automotive Aftermarket Business last month. As part of this announcement VOXX has acquired the aftermarket vehicle remote start and security solutions business inclusive of eight brands, led by Viper, along with Autostart, AstroStart, Avital, Clifford, Directed, Smart Start and Python.

In their new roles, Bryan Nelson, Technical Service Manager and Chris Libardi, Technical Service Supervisor will oversee and support these newly acquired product lines as part of the larger VOXX Tech Service Team. Bryan has always had a passion for automotive 12V, even before owning his own car and he joins the team with over 14 years of experience in the industry. In his career he started out as part time car audio sales at Best Buy, quickly moved to be an installer, then worked with their “Secret Weapon” technical support team. After moving to Vista, California and joining Directed Electronics worked this way up the ranks over the past 6 years to now become the technical service manager of the DEI product lines for VOXX. Joining Bryan in support of the tech team is Chris Libardi. Chris has been working in the industry for the past 16 years in various leadership positions. Chris most recently joined the Directed team 2 years ago as a Technical Service Rep and will now assist Bryan and the rest of the team as a supervisor.

Both Bryan and Chris will report directly to Ed Catapano, Assistant Vice President of Technical Service, Customer Service and Repair Service Teams at VOXX International. Ed’s team at VOXX has been rated “The best technical minds in the business” by Mobile Electronics Magazine and the team combined has almost 300 years’ experience providing tech support to the dealer network. “I welcome both Bryan and Chris along with the whole DEI group to our VOXX family. I am confident with their leadership capabilities and can’t wait to see this group thrive,” said Ed Catapano, Assistant Vice President of Technical Service.

Feel free to contact us at 1-800-753-0600 / technicalservice@directed.com, the team is looking forward to assisting you!

Visit www.voxxelectronics.com for more.

SEMA’s Back to Basics Webinar Series Continues Wed, Aug 12

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DIAMOND BAR, CA (08.12.2020) – SEMA’s “Shifting Gears: Back to Business” webinar series continues with “Cash Flow Tactics for the Automotive Aftermarket Industry” on Wednesday, August 12, at 10:00 a.m. (PDT).

Presented by SEMA Education in partnership with CPA and journalist Gene Marks, attendees will learn about the latest trends, technologies and best practices that smart business owners and leaders are implementing to manage their cash flow and build reserves to see them through to future growth.

The webinar is the second in SEMA’s four-part program that concentrates on tactics and concepts to help businesses emerge from the current economic downturn stronger and more intentional than ever.

Register today.

Details about the series and additional webinars that are scheduled through September 2, as well as resources to help SEMA members navigate their businesses during this uncertain time, are available at www.sema.org/reopen.

CRUX Introduces New Sightline ACPCH-01

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CHATSWORTH, CA (08.12.2020) – This new Smart-Play Integration features Multi-Camera inputs for select 2011-2017 Chrysler, Dodge, Fiat and Maserati Vehicles with Uconnect.

The Smart-Play integration system allows connection of Android and other smartphones to the Chrysler infotainment system and is made for Android Auto and CarPlay.

In addition, this interface includes front and rear aftermarket camera inputs while retaining functionality of the OEM backup camera if present.

The front camera automatically shows on the screen after changing the gear from reverse to drive creating forced view of the front camera capability.

Visit cruxinterfacing.com for more.

Accele Electronics Offers Touchless Switching for Virus Protection

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SANTA FE SPRINGS, CA (08.11.2020) – Accele Electronics has announced its first product in the emerging “Personal Safety” category, The HMS200T Hand Motion Switch. The HMS200T is a unique product for those concerned about virus protection and offering their customers the latest technology in switches. Our HMS200T is the perfect solution for Fleet Vehicles, Project Vehicles, Vans, Buses and Limousines and anyone concerned about the spread of virus during this Pandemic of Covid-19.

Like the latest OE Infotainment systems, activating the switch is as easy as waving your hand or a finger in front of the switch. For maximum user flexibility it has an adjustable range from 2 – 8 inches. Also adjustable is a “momentary mode” with adjustable 0.5 to 20 second pulse output and a toggle On/Off mode. The unit’s Red or Green LEDs can also be connected to a Car Alarm’s LED wire.

This switch can be used to upgrade all your existing switches from a standard push switch to a high-tech touchless switch. Typical uses are Fog or Driving Lights, Alarm Valet Mode, Actuators etc. Any vehicles with multiple drivers carrying multiple passengers on a daily basis are perfect candidates for these switches, Limos, Buses, Forklifts, Golf Carts are just some of the many applications.

Accele’s HMS200T switches are available for immediate shipment, call your Accele Representative for special introductory pricing and further information.

Visit accele.com for more.

Clarion Marine Unveils Affordable Speaker Line for Open-Air Boating

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MIRAMAR, FL (08.11.2020) – Clarion Marine has announced the introduction of its all-new CMS line of marine coaxial speakers. Including three variations of a 6.5-inch full-range speaker: classic grille and sport grille with or without RGB lighting built-in. The new CMS speaker line extends the brand’s commitment to producing affordable, high quality and great sounding products to new levels.

“Clarion has a legacy of delivering quality products that offer uncompromising performance and value. Our new CMS speakers are no different and will lay the groundwork for Clarion Marine’s business for years to come,” said John Zimmerman, Clarion Marine product line manager. “Our customers will love the attention to detail that went into making these speakers so great!”

Quality Sound – Let’s Hear It

Ideal for source unit-powered systems, Clarion Marine CMS coaxial speakers are engineered using high-quality components that deliver excellent sound quality. Optimized for infinite-baffle (open-air) applications, CMS speakers feature a vacuum-formed polymer woofer cone body and marine-grade suspension components for deep lows and rich mids. They also feature a bridge-mounted, balanced-dome, polymer tweeter with neodymium magnet and ferrofluid cooling for crystal-clear highs. Tweeters are protected by a high-pass tweeter filter that is integrated into the woofer basket.

New Signature Design

The CMS series is part of a new design signature for Clarion Marine speakers, with grille design options to complement all boat styles. The new CMS-series speakers are offered in ‘classic’ and ‘sport’ models, each including black and white grille options in the box. For boaters seeking to make a visual statement, the sport grille models can be ordered with integrated LED RGB illumination that creates a fun ambiance with nearly limitless lighting color options (RGB controller sold separately).

Salt & Sun Certified

Utilizing UV-treated, durable, marine-rated materials, the new CMS line of speakers and subwoofers are built to withstand years of use in harsh marine environments. Specifically engineered, marine grade polymers and finishes are employed for the chassis and grilles in the CMS lineup. A close attention to critical connection by points by the design team ensures protection from corrosion. All models are Salt and Sun Certified; built to exceed industry standards for salt-fog/UV exposure (ASTM B117/D4329) and shock/vibration resistance, ensuring excellent long-term durability.

Complete CMS Series

Clarion Marine CMS Speakers: All coaxial speaker models include both black and white grilles.

All CMS speakers are backed by a 1 year limited warranty.

CMS series speakers are now available for purchase by authorized Clarion Marine retailers and will be incorporated into select model year 2021 boats as standard or optional equipment.

Visit clarionmarine.com for more.

Tint World Continues Comprehensive Florida Coverage with New Boca Raton Store

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BOCA RATON, FL (08.10.2020) – Tint World Automotive Styling Centers has opened a new location in Boca Raton, Florida, under the co-ownership of Mike Rogers and Mike Halperin. The new store is the 15th Tint World location in Florida and serves the Boca Raton, Highland Beach, Kings Point and Delray Beach areas. 

“Mike and I recognize the strong market for Tint World that exists here in Boca Raton” Rogers said. “The quality of the products and services the company provides for auto and boat owners is the best in the industry, and they also lead in training and sales and marketing support for franchisees.”

Tint World Boca Raton, Florida offers a full range of products and services, including window tinting, advanced driver-assistance systems, car stereo upgrades, custom wheel and tire packages, mobile electronics, nano ceramic coatings, paint protection films, security systems and color-change vehicle wraps.

“Mike Rogers and Mike Halperin have shown us that they’re knowledgeable, experienced and passionate about the Tint World brand,” said Charles J. Bonfiglio, president and CEO of Tint World. “They’re great additions to the Tint World family, and we’re looking forward to seeing their success in Boca Raton.”

Tint World Boca Raton, Florida is located at 2600 NW 2nd Ave., Boca Raton, FL 33431. For additional information, call (561) 408-0777 or visit https://www.tintworld.com/locations/fl/boca-raton-006/.