DIAMOND BAR, CA (06.25.25) – Automotive enthusiasts can now gain access to a thriving automotive community, exclusive discounts on industry and lifestyle brands, and special perks to help them stay on the pulse of the industry by becoming a SEMA+ member at www.sema.org/plus.

Building on the launch of SEMA’s Individual Membership in 2021, the rebranded SEMA+ membership delivers greater value to enthusiasts, consumers, and the industry community. Members can save money on aftermarket parts, gear, and services, spotlight their ride on SEMA social media, save money on tickets to select automotive events throughout the year, and stay updated on industry and advocacy news through a dedicated newsletter–bridging the gap between their automotive passion and the aftermarket community, events, and brands they enjoy.

“The reimagined SEMA+ program is more than a membership; it’s a movement to unite the industry and amplify its collective voice,” said AJ Carney, SEMA Senior Director of Membership. “With exciting new brand partnerships and updated programs and experiences, we aim to strengthen our foundation and further preserve, protect, and grow the automotive aftermarket industry in new and exciting ways.”

SEMA+ also offers great advantages for SEMA business members looking to reach broader consumer audiences. By becoming a benefit partner, businesses can get their brand noticed and promote their products year-round through the SEMA+ member portal.

SEMA+ x FuelFest
SEMA+ has partnered with FuelFest, the nationwide celebration of horsepower, music, and family, to offer its attendees access to a SEMA+ membership for just $5 (+tax) – a savings of $35 off the annual SEMA+ membership price!

“Partnering with SEMA+ is an exciting opportunity to further connect our fans and attendees with new opportunities that benefit them far beyond our in-person events,” said Cody Walker, Founder, FuelFest. “FuelFest is all about sharing with our special family of enthusiasts, and this partnership supports our joint mission of combining excitement for the automotive world with non-stop action.”

FuelFest’s next stop will be local to SEMA HQ and at the foundation of American car culture, the Pomona Fairplex in Pomona, Calif., on Saturday, June 28. SEMA+ members can get 10% off FuelFest tickets by claiming their event discount code within their member only portal.

Following six years of record-setting shows in the Los Angeles area, the legendary National Hot Rod Association (NHRA) joins this year’s event, making possible non-stop head-to-head grudge matches on the world-famous quarter-mile dragstrip, in addition to drifting and music throughout the day. FuelFest ticket buyers – for LA and the additional 2025 events – can secure their discounted SEMA+ membership by scrolling down to the “Add-Ons” section at checkout at www.fuelfest.com.

SEMA+: Your Ride. Your Voice. Your Community.
Anyone can join SEMA+ for just $40 a year — or $35 a year with auto renewal (that’s less than $3 a month) at www.sema.org/plus. New experiences and perks will continue to be added over time. 

Contact SEMA Senior Director of Membership AJ Carney at ajc@sema.org with any questions.    

MIDDLETOWN, CT (06.24.25) – At this year’s Mobile Expo 2025, GoFast Solutions launched its first-ever Vendor Top Gun Sales Challenge—a high-stakes, high-energy showdown that turned the show floor into a true sales battleground.

“With exclusive “day-of-show” specials and hundreds of retailers in the building, we challenged our vendors to outsell their counterparts in an all-out, no-holds-barred sales competition. Putting hundreds of retailers in a room with brand experts armed with smoking deals was a natural fit… toss in good-natured competition, and the result was one of the best Mobile Expos we’ve ever hosted,” said Bob Hernandez, VP of Sales at GoFast Solutions.

“Now it’s time to salute the standout performers who embraced the challenge and rose to the top” Hernandez added.

The 2025 Vendor Top Gun Winners

🥇 1st Place – Windshield Skin (Alan & Miya Bray)
Alan and Miya didn’t just win—they dominated. With strategic selling, powerful product demos, and high dealer engagement, Windshield Skin not only took home 1st Place in the Top Gun Sales Challenge, but was also voted “Best New Opportunity” at Mobile Expo 2025 by attending dealers. A clear sign that their momentum is just getting started.

🥈 2nd Place – Memphis Audio (Ellis Mathis & Chad Boone)
Ellis and Chad delivered on all fronts—closing deals, drawing crowds, and creating buzz. Their high-energy presence and booth design were a hit with attendees, earning Memphis Audio the title of “Best Booth” at Mobile Expo 2025.

🥉 3rd Place – Car Freshner Corporation (Pete Blumsack)
Representing the iconic Little Trees® brand, Pete kept it cool and classic. With product recognition that spans generations and appearances in movies, music videos, and road trips across America, Car Freshner showed how a legacy brand can still turn heads—and convert sales.

“Thank you to all our Vendors as we extend a heartfelt thank you to every vendor who supported and exhibited at Mobile Expo 2025. Your energy, creativity, and commitment are what continue to make this show special. And this is just the beginning. Get ready for an even bigger, bolder Mobile Expo in 2026. We’re raising the stakes, expanding the opportunities, and setting the stage for a new level of dealer engagement. See you at the top” Hernandez concluded.

Visit gofst.com for more.

SAN PEDRO, CA (06.24.25) – Alpine was on site at the 2025 Electrify Expo event at the port of LA in San Pedro CA Saturday, June 21 and Sunday, June 22.

Alpine was set up in the Electrify Expo Show-Off and Aftermarket Pavilion where attendees were the first to receive demos and take advantage of exclusive purchase opportunities of Alpine’s first plug-in play subwoofer and amplifier upgrade kit designed for the Tesla Model 3 Premium and Model Y.

Long Beach-based Alpine authorized retailer, PCH Custom Audio, was also on site in the Alpine booth with Tesla systems available for purchase at special, event only deals, PCH Custom Audio’s Andrew Chavez related there was so much enthusiasm at the event. “We made so many demos. When someone got into a Tesla for a demo they didn’t want to get out! We set a number of appointments for Tesla owners to come into our store for their upgrade installation.”

Continuing “This year there was something extra special in the Alpine booth with the Rebel Off Road ‘Peak Charge’ Tesla Model Y that featured a 2 inch lift kit, off-road ready tires and a roof rack to hold gear. That would certainly be a great vehicle for some off the beaten path adventures. Again, we thank Alpine for giving us the opportunity to be at their booth at the Electrify Expo.”

Visit alpine-usa.com for more.

PLEASANT HILLS, MO (06.23.25) – Chris Pace rolled the Arrowhead Marketing JBL Trailer onto the Cruise Night grounds in Pleasant Hill MO on Friday night, June 20. The third Friday of every month from May to October the Pleasant Hill Downtown Association hosts a Cruise Night. All hot rods, bikes, muscle, cars, and engine powered rolling contraptions are welcomed. Cruise night features raffle 50-50 pot, live music and more. Pleasant Hill it’s a town of less than 10,000 some 30 miles from Kansas City.

During the evening, Chris had a lot of good interaction with attendees as he was in the middle of the venue with the band to the right of the trailer. For several years, Chris has been on the road in the MINK states (MO/IA/NE/KS utilizing the trailer to showcase new JBL products events and be on site at retailers events. Over the years Chris continues to make upgrades to the trailer and now it is a rolling showroom for JBL, Infinity and Epsilon products which Chris represents in the territory.

During the evening, Chris presented the latest from JBL and Infinity speakers with demos as well as Epsilon motorcycle products that he has loaded on the trailer. The motorcycle category is very hot in the marketplace and one side of the trailer spotlights products designed for motorcycle applications.

Chris related “I’ve had the trailer on site at this event previously. Once again we provided countless live demos for attendees and also found out what they’re interest is in automotive upgrades. Speaking to the customers we can always let them know about a nearby dealer that they could go see to add audio products to the ride. On the trailer we actually have competitive products so we can A/B the JBL and Infinity speakers to show how they stand out delivering clean loud sound.”

Concluding “The real summer season is just now getting underway and we will certainly log some miles with the Arrowhead JBL trailer around the MINK states in the coming months.”

BOCA RATON, FL (06.23.25) – ZZ2 Vice President Tiago Sperandio, notes, “BMWs are known for their luxury and performance, but many drivers still rely on outdated technology.” DIZZPLAY changes all that. With intuitive connectivity, a stunning display, and seamless installation, it gives drivers everything they’ve come to expect from today’s vehicles without sacrificing what they’ve loved already.

Powered by a fast Linux OS, DIZZPLAY ensures instant boot-up and lag-free performance. Drivers can stream media, use voice assistants and enjoy modern features previously unavailable on older BMW models.

Key Features:
Wireless & Wired CarPlay / Android Auto – Access the most popular Navigation apps (Apple maps, Google maps and Waze), music (Pandora, Tidal, Spotify etc), calls, and many other apps.

Premium HD Touchscreen running LINUX OS – Larger, brighter, responsive touch for enhanced visibility and interaction.

Retains Factory Features – OEM Bluetooth, Mic, iDrive controls, backup camera, radio, and steering controls remain fully functional.

Plug-and-Play Installation – No cutting, coding, or software changes required.

Dual Video inputs – Aftermarket Front and rear camera inputs allow for safety upgrades.

Compatible with ZZConnect+, ZZAIR PRO, and ZEUS Ultra 2 for entertainment.

DIZZPLAY supports a wide range of factory systems on most BMW models from 2004 to 2017. The unit replaces the OEM 6.5″ or 8.8″ screen with a sleek, modern 10.25″ touchscreen interface that adds advanced features while preserving the original radio, iDrive controller, Bluetooth mic, steering wheel buttons, and backup camera input.

All wiring harnesses and hardware necessary for installation are included with vehicle-specific mounting brackets.

Featuring a 3-year warranty and future expansion capabilities, DIZZPLAY goes beyond an upgrade. Whether you use it on your daily commute or on your road trip, this next-generation screen enhances safety, entertainment, and convenience.

DIZZPLAY is now available. For more information check www.zz2.com/dizzplay.

MIDDLETOWN, CT (6.19.25) – This week, GoFast Rep Nate Merrill paid a special visit to Audio Barn, joining owner Pat Donahue on site for an exciting moment—presenting the coveted 2024 Sony Circle of Excellence Award. This prestigious annual honor recognizes top-performing Sony dealers from across the country, and this year, Audio Barn’s dedication to excellence earned them a place among the elite.

Nate (R) and Pat beaming cradling the sleek award as a symbol of their shared achievements and partnership. “It was more than a photo op—it was a celebration of hard work, superior customer support and a partnership that keeps evolving” Bob Hernandez, GoFast VP, related.

Continuing “This moment is a testament to GoFast Reps—always on the road, forging partnerships, celebrating victories, and elevating the experience for every Sony dealer. Congrats to Nate, Pat, and everyone at Audio Barn for setting the bar high!”

Visit gofst.com for more.

HENDERSON, NV (6.19.25) – RetroSound®, a leading provider of classic car audio solutions, has announced the release of the RetroSound DIN Solutions Liberty Radio, a DIN-sized model designed to solve one of the most common challenges in classic vehicle restoration: modified or cut dashboards.

While most RetroSound radios are engineered to fit unaltered factory dash openings, the Liberty is purpose-built for vehicles that have already been modified to accept single-DIN radios. These alterations, often made decades ago for aftermarket cassette or CD players, have left many classic cars with limited upgrade options. The Liberty offers a clean-fitting, visually appropriate alternative that avoids the need for poorly matched modern units or expensive dash repairs.

“We know how much care goes into restoring these vehicles,” said Steve Harrington, President of Retro Manufacturing. “The Liberty was developed to meet years of customer demand for a high-quality, periodappropriate solution that fits right, installs easily and delivers modern performance without compromising vintage appeal.”

The DIN Solutions Liberty is compatible with multiple RetroSound motor options, allowing users to tailor the features to their needs and budget.

The Liberty radio is especially well-suited for GM and Ford vehicles from the 1960s and 1970s, including models like the Chevrolet Chevelle, C10 pickup, Camaro, and Ford Mustang or F-100. Many of these vehicles were modified with DIN openings during past audio upgrades, and RetroSounds’ Liberty now offers a clean, factory-style fit with modern convenience.

With its slim profile, easy three-step installation process, and range of feature sets, the Liberty provides an ideal audio solution for professional shops and DIY builders alike. It is a cost-effective way to enhance functionality without altering a vehicle’s character.

The RetroSound Liberty radio is available now through our website and authorized RetroSound dealers.

For more information, visit www.retromanufacturing.com.

LOS ANGELES, CA (6.18.25) – Diamond Audio Redefines Sound Quality with the Launch of the NEO Series Coaxial Drivers

Diamond Audio, a leader in premium audio engineering, proudly announces the release of its groundbreaking NEO Series Coaxial Drivers. Renowned for pioneering the Coaxial horn driver, Diamond Audio has once again set a new benchmark in sound excellence with the latest evolution of this technology.

The NEO Series Coaxial Drivers combine the most advanced features of Diamond Audio’s acclaimed NEO midbass and midrange drivers with an innovative waterproof horn driver. This integration delivers exceptional sound quality, remarkable output, and effortless installation, making it the ultimate choice for audio enthusiasts and professionals alike.

Meticulously engineered with premium materials — from high-performance voice coils and robust motor structures to rigid baskets, bi-ampable flexibility, and waterproof components — the NEO Series Coaxial Drivers embody Diamond Audio’s unwavering commitment to audio perfection.

“Diamond Audio has always been at the forefront of audio innovation, and the NEO Series is the culmination of our dedication to delivering the best possible listening experience,” said John Catalano, Director of Product Development at Diamond Audio. “If you’ve experienced our MS NEO drivers before, prepare to be amazed by the NEO Series. It’s a whole new level of sound.”

The Diamond Audio NEO Series Coaxial Drivers are available now at authorized dealers and distributors. For more information, visit diamondaudio.com.

NEW YORK, NY (6.18.25) – SiriusXM Media announced a new agreement with Narrativ to launch an ad initiative which will allow brands to leverage AI-generated voice replicas and use them to make audio advertising creative at scale, while empowering the humans behind the voices to maintain control of their likeness. Through SiriusXM Media’s self-service creative tool, named AdMaker, advertisers will soon be able to tap into high-quality ads that combine in-house creative agency Studio Resonate’s production expertise with Narrativ’s innovative AI voice technology.

This collaboration will offer brands more flexible, cost-efficient, and scalable creative options within audio, while still benefitting from the human touch of Studio Resonate’s award-winning creative direction. For the voice actors who work with SiriusXM Media and choose to opt in to Narrativ, this solution will offer them the opportunity to earn additional income through the licensing of their voice replicas while maintaining full ownership and control over voice usage, including the ability to approve or reject every ad using their voice replica. This is reflective of Narrativ’s commitment to consent, compensation, and control when it comes to the use of AI likeness in advertising; Narrativ was one of the first AI companies to embrace ethical use, and signed a deal with SAG-AFTRA in 2024 to protect and monetize union talent voice replicas.

Here’s how it will work: In AdMaker, advertisers will be able to choose to use an AI voice replica from the roster of voice actors who opt in to Narrativ. From there, Studio Resonate’s creative team will oversee the ad’s production. Each ad must be approved by both the voice actor and the advertiser before it goes live. By combining the AI voice replica of an expert voice actor with human-led creative direction, this solution will enhance Studio Resonate’s audio ad production capabilities and offer advertisers more flexible creative options at scale.

“We are thrilled to be working on this new solution with Narrativ, which shares our belief in the power of the human voice – the heart of all great audio,” said Lizzie Collins, SVP and Head of B2B Marketing and Ad Innovation at SiriusXM Media. “This deal will open up new doors for AI voice technology to expand and augment, not replace, our creative capabilities and the talented voice actors we work with every day. It also represents a major step forward in making high-quality ad creative in audio more scalable, and more accessible, for brands.”

“Collaborating with an innovator like SiriusXM Media is an exciting milestone in Narrativ’s mission to advance ethical AI in audio advertising,” said Ben Gottdiener, co-founder of Narrativ. “As demand grows for faster, more scalable ways to produce audio ads, many advertisers are turning to AI voice platforms—often without knowing their models are trained on questionable datasets. We founded Narrativ to prove that it’s possible to offer cost-effective, scalable solutions that also protect voice talent. Working with SiriusXM Media to enable ethical, AI-powered ad creation is a cornerstone of our platform.”

This collaboration marks the latest step in SiriusXM Media’s continued investment in innovative audio ad technology and intelligent creative solutions. By streamlining production and expanding access to scalable, personalized creative with AI-powered ad solutions, SiriusXM Media makes it easy for advertisers – from local small businesses to global brands – to buy, produce, and measure high-quality audio ads across its self-serve platforms.

For more information, please visit https://www.siriusxmmedia.com/insights/siriusxm-media-and-narrativ-introduce-ai-voice-replicas-for-audio-ads.

GREENVILLE, TN (06.16.25) – On Wednesday, Tech Marketing’s Steve Paul picked up the KICKER demo pickup in Charleston NC and headed back home to Tennessee. Along the way he reached out to Travis at Gosnell’s Stereo in Greenville TN to let him know that he would stop at the store to demo the KICKER pickup on Thursday afternoon.

A member of the Gosnell’s team quickly located an Image of a KICKER demo pickup and made a social media post inviting customers and followers to come by and check out the KICKER demo at their location Thursday afternoon at 4PM.

Steve Paul arrived on schedule Thursday afternoon and there were over a dozen customers there to check out the great demo. What a great example of creative members of the 12 industry quickly making plans to connect with consumers.

Travis Myers, Gosnell’s Stereo & Music store manager related, “It was so great for Steve to call to let us know he was coming this way so we could put all this together. He is a great guy and Tech Marketing is such a great rep firm. It was great for us to be able to check out the super custom KICKER demo vehicle and show it to customers in our parking lot. Billy Shelton, store owner, was out on an installation call and was not able to attend. He was very happy to see everything come together.”

Gosnell’s has been in business nearly 40 years and as a company hold their head high in the fact that they provide quality products with even higher quality installations and service for consumers in their area.

Visit www.kicker.com for more.