Oracle Lighting’s Infiniti Q50 ColorSHIFT® Headlight DRL Upgrade Kit Now Shipping

METAIRIE, LA, June 28, 2021 – Oracle Lighting (www.oraclelights.com), the market leader in high-quality and innovative LED solutions for the automotive/12Volt, power sports, marine, and motorcycle markets, is proud to announce that the new ColorSHIFT RGB+W Headlight DRL Upgrade for the Infiniti Q50 is now available. With an MSRP of $95.95, the new kit is now available and fits model years 2014-2021.

“Featuring our high-performance RGB+W chips, this kit allows you to use the existing DRL feature on your Infiniti Q50 headlights and easily convert it to color- changing DRLs while maintaining a true white DRL function,” explained Justin Hartenstein, Oracle Lighting director of product development. “Upgrade your lights to any color imaginable and instantly switch over to a crisp white OEM DRL color. These 2014-2021 Infiniti Q50 ColorSHIFT RGB+W Headlight DRL boards can make hundreds of different colors, dozens of patterns, control the brightness, and even the speed of the functions using one of our ColorSHIFT controllers.”

Additional features and specifications include:
• Direct OE Factory Fitment
• True White DRL + ColorSHIFT® Technology
• 1-year warranty

“For even more customization, this product matches perfectly with our ORACLE Lighting 2014-2021 Infiniti Q50 ColorSHIFT RGB+W Headlight Halo Upgrade Kit,” Hartenstein continued. “Give your Infiniti Q50 the attitude adjustment and stand out from the crowd with the new ORACLE ColorSHIFT RGB+W DRL Replacement Kit.”

Headlight disassembly is required, so Oracle Lighting recommends professional installation with Oracle Lighting’s premium silicone sealant. White and amber are considered on-road legal colors…other colors not intended for on-road use so please verify all state and local driving laws.

Louisiana-based Oracle Lighting has been designing innovative lighting products and technologies for the automotive/12Volt, powersports, motorcycle, and marine markets since 1999. Oracle’s philosophy is this: in today’s world of fly-by-night vendors, we think it is important to partner with businesses that you can trust to be there for you today, tomorrow, and for years to come. For more information on Oracle Lighting and its full product line, please visit
http://www.oraclelights.com, call (800) 407-5776, or email info@oraclelights.com.

Oleksandr Antonenko Joins Eleven Engineering R&D Design Team

EDMONTON, Alberta, Canada, June 28, 2021 – Eleven Engineering, Inc. (www.elevenengineering.com), a market leader in semiconductor products for wireless audio for home theater, multi-room, portable, professional, 12 Volt (car, truck, motorcycle, power sports, marine) and gaming applications, is proud to announce that Oleksandr Antonenko has joined the company’s growing Research & Development Design Team.

“As worldwide demand of our SKAA technologies and products offerings continues to grow, and drastically over the past year as more and more people are staying home much more often and realizing how unimpressive and outdated their current wireless AV systems are, we regularly need to add to our engineering team to keep up with that demand,” said Rex Whitehead, Eleven Engineering executive vice president, sales & marketing. “Oleksandr fits the bill with his strong interests in PCB and embedded system design. We are pleased to have Oleksandr on board to help us meet our immediate as well as long term goals alongside our growing and impressive design engineering team.”

Antonenko has a Bachelor of Science degree in Electrical Engineering from the University of Alberta.

“Eleven Engineering and its SKAA products and technology have built quite an impressive reputation in the world of consumer and pro electronics and RF design over the years,” Antonenko said. “I am excited to get started and be a part of the leading team in creating the next generation of wireless products for discerning audio consumers and professionals.” SKAA wireless lets the integrator easily create a dedicated multi-room home audio superhighway with a long range up to 150 feet with a robust, interference-free low-latency signal eliminating lip-sync issues with TV and gaming. SKAA-enabled products can stream music between them, up to four sets simultaneously – one transmitter to four devices. In environments laden with heavy Wi-Fi and Bluetooth traffic, SKAA navigates through these hostile environments with best-in-class reliability. SKAA also allows for uninterrupted audio signals that are delivered with the highest sound quality to all speakers without the latency that is inherent in other wireless solutions.

SKAA is available as a built-in technology not requiring an external transmitter in purpose- designed partner products. SKAA transmitters work with iOS & Android mobile devices, Mac & Windows computers, televisions, and just about any product with a line output or a headphone jack.

Eleven Engineering breaks down the Seven Deadly Sins of WiFi Audio on its YouTube channel (https://www.youtube.com/watch?v=tw2iSCuT0x8).

For more on SKAA and the Seven Deadly Sins of WiFi Audio, please subscribe to https://www.youtube.com/user/SKAAwireless and visit SKAA.com.

For additional information, contact Rex Whitehead at 480-650-3979 or email whitehead@eleveneng.com. For more information on Eleven Engineering, visit www.elevenengineering.com, SKAA wireless YouTube channel, and Facebook/.

MasterTech Expo Event Announcement

MESA, AZ (06.25.2021) – Mobile Solutions has announced an expansion of its successful MasterTech programs into a four day event called MasterTech Expo on March 6-9, 2022 in Mesa, AZ. “Given how the past year affected how we all view in-person training, my team and I felt our educational offerings needed to evolve into a more compelling event focusing on crossover of different skills and learning paths” comments Bryan Schmitt, MasterTech Expo event director.

MasterTech Expo takes place at the Mesa Convention Center. The collaborative event includes hyper-focused, professional-grade education workshops to meet skillsets of all levels in the electrical, upholstery, fabrication, design and automation disciplines of aftermarket automotive interiors and customization. World-class leaders in their specific areas of expertise lead the instruction of each workshop series. MasterTech Expo offers four distinct workshop trajectories, each with multiple sessions that build upon one another for maximum learning and retention. There is a series of learning workshops for every skill set and discipline, whether an automotive interior trimmer, 12 volt car audio installer, custom vehicle builder, automotive designer, fabricator, aftermarket automotive business owner and more.

In addition to the learning focus, select manufacturers, service providers and industry influencers are invited to exhibit and share their technologies and application experience with the attendees. A wide variety of exhibitors from 12 volt electronics and audio to fabrication tools, upholstery and automation ensure a balanced approach and broad exposure to all important facets of the aftermarket automotive segment working on vehicle interior customization.

A unique highlight at MasterTech Expo is a two-team build off competition in which of experienced builders, along with some attendees, each dive in for a hands-on build of application-based projects that takes place over the duration of the event. “This is one of the most effective methods to both show techniques and demonstrate how to think in a production mindset. It just adds a whole new level of engagement” adds Schmitt. MasterTech in-person training has historically involved one or more hands-on builds by the program instructors while the combined process of classroom and shop-based learning are in progress.

More detailed information can be found at the official event website, MasterTechExpo.com and includes workshop descriptions, hotel information, event schedule, cost to attend, event registration and so much more. While the event’s exhibit spaces are largely sold out, interested exhibitors can contact info@mastertechexpo.com for more information.

Axxess Ships Two New Interfaces Designed to Fit Newer Ford SUVs, Vans, and Trucks

HOLLY HILL, FL (06.25.2021) – Axxess by Metra Electronics has two new data interfaces designed to fit Ford’s 2020-up* EcoSport, Escape, Transit, Transit Connect, and F-250, F-350, F-450 and F-550 trucks. The interfaces also fit Ford’s 2021-up* E-Series van, also known as the Econoline. Both of the interfaces, the AXTC-FD3 and AXVI-FD3, retain key features and are used when replacing the factory radio. Both provide NAV outputs, accessory power, and a 12-volt illumination output, in addition to retaining R.A.P., balance, and fade. The main difference is that the AXTC-FD3 has a built-in AXSWC steering wheel control interface while the AXVI-FD3 does not (it has a pre-wired harness for the AXSWC, which is sold separately). This makes the AXVI-FD3 an ideal choice for models that do not have audio controls on the steering wheel.

AXTC-FD3 Interface

The Total Control Series combines a data interface with all of the features of the patented** Axxess steering wheel control interface (AXSWC) for one convenient solution. When replacing a radio, the interface utilizes patented Auto-Detect technology that automatically detects the vehicle type, radio connection, and preset controls, while allowing the ability to dual assign steering wheel controls. This interface is designed to work with all major radio brands and both amplified and non-amplified audio systems. In addition to Auto-Detect, it can be manually programmed for most vehicles and will retain settings even after battery disconnection or interface removal. Vehicle-specific harnessing makes installation even easier.

AXTC-FD3 Product Specifications:

  • Data and SWC interface with vehicle-specific harnessing
  • Provides accessory power (12-volt 10-amp)
  • Provides wires for NAV outputs for multimedia radios (parking brake, reverse, speed sense)
  • Retains audio controls on steering control
  • Retains balance and fade
  • Retains R.A.P. (Retained Accessory Power)
  • Designed for non-amplified models only
  • Designed to be compatible with all major radio brands
  • Auto detects vehicle type, radio connection, and preset controls
  • Ability to dual assign steering wheel control buttons
  • Retains memory settings even after battery disconnection or interface removal (non-volatile memory)
  • Provides illumination output
  • Micro “B” USB updatable

AXVI-FD3 Interface

For models that do not require retaining audio controls on the steering wheel, the AXVI-FD3 is another option for installers to retain key features.

AXVI-FD3 Product Specifications:

  • Data interface with vehicle-specific harnessing
  • Provides accessory power (12-volt 10-amp)
  • Retains R.A.P. (Retained Accessory Power)
  • Provides illumination output
  • Provides wires for NAV outputs for multimedia radios (parking brake, reverse, speed sense)
  • Pre-wired AXSWC harness (AXSWC sold separately)
  • Retains balance and fade
  • Designed for non-amplified models only
  • Micro “B” USB updatable

Both interfaces do not retain SYNC, and are designed to fit the following non-amplified Ford models:

  • E-Series 2021-up*
  • EcoSport 2020-up*
  • Escape 2020-up*
  • F-250/F-350/F-450/F-550 2020-up*
  • Transit 2020-up*
  • Transit Connect 2020-up*

These solutions are both in stock now and will be covered in Metra’s advanced integration training session at KnowledgeFest in Orlando on June 27 at 10:30 AM. *See the vehicle application guide at AxxessInterfaces.com for up-to-date, vehicle specific information. **The AXTC-FD3 utilizes U.S. patent number 8257147.

Two Power-House Brands, Stinger Electronics and Phoenix Gold Partner to Create the Perfect Audio Upgrade

CLEARWATER, FL (06.24.2021) – Stinger Electronics and Phoenix Gold have partnered to unveil their hottest new product, a high-performance loaded subwoofer enclosure for Jeeps, Trucks and other vehicles.

The TXJWB12, Jeep subwoofer enclosure and the TXTRB10, Truck subwoofer enclosure, both provide drivers with the ability to easily add heart-pounding bass to their vehicles without occupying a ton of space.

The Jeep enclosure includes a bass-thumping, 12-inch Phoenix Gold subwoofer, protected by a Roadkill Armor-coated enclosure, making it weather-proof and rugged for outdoor adventures. It adds four times more bass to a Jeep, as compared to a factory premium subwoofer package. TXJWB12 uniquely mounts to the Jeep’s tailgate allowing the driver to save space for other belongings. The Jeep enclosure fits Jeep Wrangler 2-door and 4-door JK/JL models 2007+ and includes all mounting hardware for easy installation.

The truck enclosure adds a powerful 10-inch Phoenix Gold subwoofer, protected by a Roadkill Liquid-coated enclosure, making it durable for rugged towing and work activities. Despite its deep accurate bass, the enclosure is made to fit in many under-seat truck applications and works well behind seats as a footrest, over-center humps and in hatchbacks.

For more information, contact your local Stinger or Phoenix Gold sales representative, or visit www.stingerelectronics.com or www.phoenixgold.com.

Mobile Solutions Speaker Templates for Sony Mobile ES Line

TEMPE, AZ (06.24.2021) – Mobile Solutions announces the release of ST-SONY-KIT, a time-saving eight piece speaker template set designed and engineered specifically for the new Sony Mobile ES speaker line. Manufactured from durable black plastic and etched with the individual product IDs, each of the speakers in the Mobile ES lineup has two supporting templates; a baseplate template for the mounting surface/opening and a flush template for the speaker grille diameter to accommodate flush or recessed custom mounting. Sony Car Audio Distribution Sales Manager Anthony Tozzi commented “We are excited to be launching the new Sony Mobile ES speakers, and these templates ensure the best possibility for ease and accuracy of installation. Mobile Solutions creates great products, and these custom install templates for the four common speaker sizes in the current Sony Mobile ES lineup will help make the technician’s fabrication tasks easier for custom installations.”

“We engineered these templates to make installations of Sony Mobile ES speakers faster and more effective than having the technician create their own templating system” explains Bryan Schmitt, founder and CEO at Mobile Solutions. These days speed and efficiency are an important element in installation bays so that labor dollars and product performance is maximized. Certain innovations in the Sony Mobile ES speakers, such as the Separated Notch Edge Surround on the subwoofer and component 6.5” mean that optimal mounting surfaces using the baseplate template as a starting point are critical to allow the speaker’s optimal performance envelope. With the second precisely sized flush template, installation of grilles – either those included or if custom fabricated – is an easy way to protect the speaker and facilitate a more integrated appearance. “At the $99.99 price point, a retailer can easily make their investment on the templates back on the first component set or subwoofer install and feel confident the performance will not be negatively affected by the mounting arrangement” continued Schmitt.

Although made for the XS-162ES woofer in the 2-way component set, the template will also accommodate the Sony Mobile ES XS-160ES 2-way coaxial speaker. The XS-680ES is a 6×8” 2-way coaxial that is intended for factory locations, thereby not requiring a custom mounting template solution. “The folks at Sony Car Audio have been great to work with on this project and it’s exciting to see a manufacturer’s team go the extra step to help their retailers have the tools to be more efficient and accurate in their custom installation efforts. We think this is a great way to compliment the launch of this premium speaker line” commented Bryan Schmitt.

Sony Car Audio’s National Product Trainer, Kris Bulla, added “We are excited to get back to in-person trainings and will be reminding technicians of these custom templates as we go through the design and detail of the speakers themselves during Sony Mobile ES product training throughout the country and at events like KnowledgeFest.” Bulla and fellow Sony Car Audio Tech Team members are scheduled to train thousands of installation technicians, sales professionals and retail car audio business owners this year.

ST-SONY-KIT Features:

  • Manufactured from durable 1/4″ black plastic
  • Eight (8) piece total, two (2) templates per speaker size
  • Etched with precision alignment lines and product identification
  • Pre-positioned speaker mounting holes for accuracy and proper grille orientation
  • Made in Arizona USA!
  • Cost = $99.99

Includes:

  • XS-W104ES 10” – Mounting Template and Flush Template
  • XS-690ES 6”x9” – Mounting Template and Flush Template
  • XS-162ES 6.5” – Mounting Template and Flush Template (also works with XS-160ES coaxial)
  • XS-162ES Tweeter – Mounting Template and Flush Template

The complete ST-SONY-KIT eight piece template set is offered at the introductory price of $99.99 and available now from Mobile Solutions.

Visit www.mobilesolutions-usa.com for more.

Magnadyne Appoints Z Marketing Specialists for Carbine & Silencer Brands

LAS VEGAS, NV (06.23.2021) – Magnadyne is excited to announce the resigning of Z- Marketing Specialist to represent the New Carbine and Silencer remote start & security product lines for Southern California and Southern Nevada (Las Vegas).  

Steve Zanki

Z-Marketing was launched by its principal Steven Zanki in 1992. Steven is an accomplished 12-volt Sales veteran, musician and guitarist. Since Z Marketing’s inception, Steven and his team have earned multiple Rep. of the Year sales awards and they are excited to partner with Magnadyne Corp. in bringing these legacy brands to market.

“I look forward to working with Steven and his team in bringing our New Silencer and Carbine Security, Remote Start Solutions to one of the largest Automotive Security Centric Markets in the United States. Both Steven and I are committed to adding value through the seamless execution of our sales, service and strategic placement initiatives for the southern California marketplace,” commented Magnadyne’s Armando Parra.

For more information on Z Marketing or to inquire about becoming an authorized Carbine dealer or authorized Silencer distributor in Southern California and Las Vegas, N.V. please contact Steven at (949) 472-6003 or by email at steve@z-mktg.com.

Visit z-mktg.com for more.

Tint World Opens New Location in Huntington, NY

HUNTINGTON, NY (06.23.2021) – Tint World Automotive Styling Centers has opened a new location in Huntington, N.Y. This is the third location owned by Tim and Stacy Kjaer, and fifth Tint World location in New York.

“We’re proud to open our new state-of-the-art facility in this wonderful community,” Tim Kjaer said. “We’re bringing the fantastic customization and automotive styling services that Tint World is known for to Huntington residents. You won’t find a more dedicated and experienced staff to enhance, protect, and customize your vehicles.”

Huntington, New York

Tint World Huntington, N.Y., offers a wide range of auto styling products and services, including window tinting, advanced driver-assistance systems, car stereo upgrades, custom wheel and tire packages, mobile electronics, nano ceramic coatings, paint protection films, security systems, color-change vehicle wraps, vinyl graphics, and much more.

“This is Tim and Stacy’s third Tint World location in New York,” said Charles J. Bonfiglio, president and CEO of Tint World. “They’ll do an amazing job serving the Huntington community and as ambassadors of our brand. We’ll be seeing great things from this location in the years ahead.”

Tint World Huntington, New York is located at 311 W. Jericho Turnpike #313, Huntington, NY 11743.

For additional information, call (631) 223-7200 or visit www.tintworld.com/locations/ny/huntington-069/

Unique Auto Sound & Security Receives JBL 12Volt Spin-To-Win Prize

SHREVEPORT, LA (06.22.2021) – Unique Auto Sound & Security received the JBL WIND2 Prize in Lindenhurst NY. Sean Kafaierad commented “Mike, we received the prize and I can’t wait to start using it. JBL makes such great products and this portable JBL Bluetooth speaker can be used in so many places.

The 12volt Spin-to-Win Wheel was created to bring an element of fun to the 12volt industry. Six months ago we celebrated the 2nd Anniversary of the weekly 12volt Spin-To-Win Wheel.

Sean Kafaierad gives a big thumbs up as he holds the JBL WIND2. Sean is pictured behind the counter in his Lindenhurst NY Unique Auto Sound & Security store.

The 12volt Spin-To-Win Wheel rolled for 131st time on Friday morning June 11th. The Wheel landed on the JBL space. The Unique Auto Sound & Security slip was drawn from the jar and an Instagram post of the winning slip was posted. A video of the Wheel spin was also posted.

Spinning out a winner each Friday, a lucky 12volt retailer can win a cool prize and top brands receive visibility across the marketplace.

The JBL WIND2 12volt Spin-To-Win Prize 131 ready to ship from the 12volt Central Studios.

12volt brands with a space on the 12volt Spin-To-Win Wheel include Kicker, NavAtlas, SiriusXM, Accele, PowerBass, CRUX, DS18, SoundStream, AIS, JBL, DAS/Off Terrain, Power Acoustik, JVC and ZZ-2. 12volt News $100. cash awards have spaces on the 12volt Spin-To-Wheel for a winning 12volt retailer.

WTF… Where’s the Fun. On the next spin of the 12volt Spin-To-Win Wheel… on Friday, June 18th.

EV Sales Nearly Double in U.S.

Written by Michael Strong for TheDetroitBureau.com

DETROIT, MI (06.22.2021) – The surge in demand for new vehicles has been driven by trucks and crossovers — and electric vehicles.

New data from Experian reveals that new vehicle registrations for electric vehicles are up 95% during the first four months of 2021. The entire market isn’t languishing as its up 36% overall. The jump pushed the market share for EVs to 2.3% — a jump from 1.6% for the same period in 2020, Automotive News reported.

Surprisingly, not every maker is enjoying the stratospheric rise. Tesla Inc., the top seller of electric vehicles around the world, saw registrations decline on three of its four vehicles during the period. Only the Model Y rose, much of that attributed to the fact it had just begun production at the end of last February.

According to Experian, Model Y sales jumped from 2,260 during the first four months last year to 53,102 units for the same time this year — a 71% jump. Once the company’s best-selling vehicle, the Model 3 is down 12% and the Model S and Model X are down 63% and 75% respectively.

Where are the EV buyers?

Unsurprisingly, California was the leader, accounting for 38% of EV registration. However, that number is down from 45% from the same period in 2020 — despite a 64% jump in the number of vehicles registered through April.

Other warm weather states, Florida and Texas, took the No. 2 and No. 3 spots in registrations at 7.2% and 5.9 percent. That said, California is helping to lead the way to the overall increase, according to Experian.

In the first quarter — excluding April results — electrics accounted for 7.53% of all vehicles sold in California. For all other states, it was 1.6%. The firm also noted that EV buyers are more likely to buy another one when they buy a new vehicle — and that loyalty is rising.

Among luxury brands, 65% of EV owners bought another in 2018. That figured jumped to 71.8% in 2020. In mainstream vehicle brands, 53.9% bought another EV in 2018. That number jump nearly 10% in 2020 to 63.7 percent.

Click to view the full article by Michael Strong on TheDetroitBureau.com