REDLANDS, CA (07.20.2021) – On Saturday, July 17th, Tune Time Stereo & Alarm hosted an official 2X dB Drag Racing event sponsored by Team Gorilla HZ. The Tune Time Stereo location was the site of the event that took place under a sunny Saturday sky.
dB Drag Racing with Boomin’Audio Competitions are pictured with their trophies. Jeffrey Fernandez, in the middle, in red.
Jeffrey Fernandez traveled from Texas to conduct the dB Drag Racing event under the Boomin’ Audio tent.
“The event turned out very nicely with 39 competitors entered. The weather in Redlands was super and there was strong support from Team Soundstream in the lanes” Boomin’Audio’s Andy Teuscher related.
Jeffrey Fernandez is flanked by Team Soundstream’s Hen Dog (L) with his Boom’Audio’s 150’s decal and Team Soundstream’s Abdul with his Boomin’Audios’ 155’s decal.
Mike Stoeckmann, Tune Time Stereo owner, stated “We do several Sound-Off events each year with the largest in December. Events like this provide a venue for competitors, many who are our customers, a place to compete and show their systems. Events like this also puts car audio, and other mobile electronics products, in front of consumers.”
Jeffrey Fernandez (L) is shown with Soundstream Beast and his Boomin’Audio’s 155’s decal.
Area rep firm Paragon Sales staff members Wayne Smedile and Mike Rios were on site also. Rios commented, “We like supporting our dealers and brands we represent at sound off events. Mike at Tune Time Stereo really does it right. There were food trucks on site with Tacos and funnel cakes that everyone enjoyed.”
12VOLTCENTRAL STUDIOS (07.20.2021) – Jammin’ N July… it’s summertime and time to ‘Crank it Up’! Those words, and that message, can grab positive attention across the 12volt industry. The 12voltSTP Tool makes it easier than ever for members of the 12volt industry to show how they are ‘Crankin’ it Up’ in the summertime. With a smartphone Snap and Txt an image to 318 465 0844. PRESTO your company and activities could be in the news.
This past week the 12volt Central Studios showed companies Jammin’ N July. MSC was conducting DSP trainings in the company’s Mesa AZ facility. Tree Associates was working with Magnadyne in Chicago at House of Electronics. Weser Sales was showcasing new Precision Power Vertical PowerClass amps to Stereo Base in Haywood CA. Sanford Sounds was shown moving forward with a new location and trip to KnowledgeFest. John Pavlik prepared to celebrate the company’s 50-Year Anniversary in Lansing MI. Alpine and Online Marketing hosted Alpine DSP Trainings at Columbus Car Audio.
Online Marketing was on the road showing the new JBL Stadium subs in Dayton OH with Car Stereo Max. KICKER was at the KICKER AMA ArenaCross in Gallup NM. ST Mobile Audio was at a fundraiser in Hope AR. dB Drag Racing competitors gathered at Tune Time in Redlands CA for a Boomin’Audio event. And there was much more news about products.
Online sales have been on a steady rise for the past several years. The COVID-19 Pandemic, that just won’t go away, brought stimulus checks that delivered a spike in overall 12volt sales through the first half of 2021.
It’s imperative that 12volt retailers create a powerful in-store experience for consumers in their showrooms. An impressive demonstration will bring a smile to the consumer’s face and can raise the hair on their arms. Those retailers are Jammin’ N July.
Sound-off events are returning in many areas and that showcases organizations, competitors and retailers Jammin’ N July.
From the 12volt Central Studioswe will continue to showcase positives across the 12volt industry. The new 12volt makes that easier than ever. Snap and Txt an image with a smartphone to 318 465 0844. PRESTO, your image could show all your company is Jammin’ N July!
METAIRIE, LA (07.19.2021) – Oracle Lighting has announced that the new ColorSHIFT RGB+W Headlight DRL Upgrade for the 2020-2021 Chevrolet Corvette C8 is now available with an MSRP of $299.95.
Get a head-turning style on your C8 with a new color-changing DRL accessory from ORACLE Lighting. “Our 2020-2021 Chevrolet C8 Corvette ColorSHIFT RGB+A DRL kit allows you to upgrade your lights to any color imaginable,” explained Justin Hartenstein, Oracle Lighting director of product development. “It includes turn signal functionality so that the DRL maintains an amber flasher feature for the turn signal.”
Use one of Oracle Lighting’s ColorSHIFT controllers with the Corvette C8 color-changing lights to choose from a variety of colors, patterns, and themes. Then, simply switch the lights back to white for legal on-road use.
Installation is simple and does not require disassembling or cutting the headlights. Simply replace the factory DRL circuit board with Oracle’s ColorSHIFT circuit board and connect to the Oracle ColorSHIFT controller of your choice.
“Getting a custom look on your Corvette shouldn’t be a hassle,” Hartenstein continued. “We’ve engineered this product for the best user experience possible. The straight-forward plug-and-play wiring makes the install easy even for a novice. We also used a new heat sink design so there won’t be any surprises down the road. This provides more efficient thermal management that is crucial to ensure peak performance and longevity for the customer.”
Additional features and specifications include:
Bright output with less power consumption
True amber turn signal functionality
Control colors, brightness, speed, and functions with controller
Customized look with even more personalization with ColorSHIFT technology
1-year warranty
“White and amber are road-legal colors… other colors are not intended for on-road use so please verify your state and local driving laws,” Hartenstein concluded. “Using the latest lighting technology, our cutting-edge LED kits are a great way to personalize your ride with show-stopping looks and industry-leading performance.”
Louisiana-based Oracle Lighting has been designing innovative lighting products and technologies for the automotive/12Volt, powersports, motorcycle, and marine markets since 1999. Oracle’s philosophy is this: in today’s world of fly-by-night vendors, we think it is important to partner with businesses that you can trust to be there for you today, tomorrow, and for years to come.
HOLLY HILL, FL (07.19.2021) – Metra Electronics is now shipping two new dash kits with their biggest built-in touchscreen yet; a 7-inch color display. These new TurboTouch dash kits are the first of their kind, with previous kits in this series having a 4.3-inch built-in touchscreen in addition to the opening for the aftermarket radio screen. The 95-6552B dash kit fits 2015 and up* Dodge Charger models and the 95-6553B fits 2015 and up* Chrysler 300 models, giving the interior a high-tech, upgraded look and feel. The kits include the necessary wiring harness, antenna adapter, steering wheel control interface, USB/AUX-IN replacement panel, and data interface for a complete installation.
On both kits, the built-in 7-inch touchscreen displays and controls all climate and most of the personalization features that would typically be lost when removing the factory radio components. The kits also retain the factory audio controls on the steering wheel, retain the factory backup camera, safety chimes, and R.A.P. (Retained Accessory Power). Modifications are necessary for the bottom part of the dashboard, and replacement parts to retain the USB panel and the factory 3.5mm AUX-IN jack are included. These kits also provide accessory power (12volt 10-amp) and provide NAV outputs for parking brake, reverse, and speed sense. Balance and fade audio features are also retained, but only in non-amplified models. Both dash kits are designed for standard Double-DIN radios to go below the built-in 7-inch touchscreen and are painted scratch-resistant matte black to match the factory appearance.
95-6552B: Fits 2015-up* Dodge Charger
95-6553B: Fits 2015-up* Chrysler 300
Product Specifications
Built-in 7-inch color touchscreen display for climate and personalization features
Includes Axxess interface to retain the climate and steering wheel control functions
Provides accessory power (12-volt 10-amp)
Retains R.A.P. (Retained Accessory Power)
Provides NAV outputs (parking brake, reverse, speed sense)
Retains audio controls on the steering wheel
Retains safety warning chimes
Retains the factory backup camera
Retains the factory 3.5mm AUX-IN jack and USB (with replacement parts included)
Retains balance and fade (non-amplified models only)
Works in both amplified and non-amplified systems
Sub-dash modifications are necessary
Painted scratch-resistant matte black
Wiring harness included
Antenna adapter included
Micro “B” USB updatable
Visit MetraOnline.com for up-to-date, vehicle specific information.
LANSING, MI (07.16.2021) – Electronic Outlet is set the celebrate the milestone 50-Year Anniversary with an in-store event on Saturday, July 17th, that runs from 10AM until 5PM.
A very proud John Palvik related, “We have been running a big ad blitz on local television and are looking for a monster day with a car show plus factory staff members. We are offering discounts on products and labor with priority bookings. Refreshments of course will be available along with a catered BBQ lunch.”
Continuing, Palvik stated, “We are letting area consumers know about in-venicle connectivity and included the new CRUX wireless Apple Car mod in our TV ads. We will have a working demo in the new Dodge RAM truck here in the lot for the event.”
Bob English, Altron International Owner, offered, “Congratulations to John Palvik for 50 successful years in the electronics business. Over the years we have seen many changes in our industry and it just keeps us going! Blessed wishes for a great day on July 17 and here’s hoping you get a vacation afterward. From one old-timer to another, sincere wishes for continued success from me and all at Altron International.”
“Mike, the first car stereo unit we sold was a Hitachi under dash 8-track and we sold a lots of them. Craig 8-tracks too back in the day when it was Craig/Pioneer. You had to be careful installing the Craig Hump Mount Powerplay because you could run a screw into the transmission,” Palvik related in a phone call with the 12volt news.
“I was just 19 after 6 months of military time in the National Guard with $3000. in my pocket and said let’s do this. It’s been a great journey and I have enjoyed my run,” Palvik concluded.
BOCA RATON, FL (07.16.2021) – Tint World Automotive Styling Centers recently hired Nicholas Sherman as its new front-end developer.
A graduate of the University of Florida, Sherman started his career as a market and data analyst. Deciding to switch his occupation, he enrolled in a 400-hour coding boot camp and received his full stack developer certification. After a stint developing skills for the Amazon Alexa and supporting web service pipeline work, he joined Tint World.
Nicholas Sherman
“It’s been great joining the Tint World family and being able to make a difference on a daily basis,” Sherman said. “I started my career with a 500-person firm and was just another number there. Here I’m a central part of the team and am dedicated to helping our company and franchisees succeed in the years ahead.”
As front-end developer, Sherman is responsible for an ongoing redesign and overhaul of the Tint World website to make it faster, more responsive and fluid, and more robust. He also assists the marketing department with email campaigns, newsletters, and other promotions.
“Nick is an awesome addition to our headquarters team,” said Charles J. Bonfiglio, CEO and president of Tint World. “His technical expertise and experience will ensure that our website – the public face of our brand – provides the easiest, best and most up-to-date informational and e-commerce experience for site visitors. His contributions are vital to the future growth of the franchise.”
Tint World Automotive Styling Centers offer sales and installation of auto accessories, mobile electronics, audio video equipment, security systems, custom wheels and tire packages, window tinting, vehicle wraps, paint protection films, detailing services, nano ceramic coatings, maintenance and repair services, and more.
SANFORD, ME (07.15.2021) – Monday, January 4th, marked a ‘soft opening’ of the new Sanford Sound store in Sanford, ME. “We had a remarkably good day with people in the store and making sales. We still have a lot to do but all is coming together and we are excited,” Owner Jack Bogard related.
The new Sanford Sound location totals 8,000 square feet with a 2 level layout. The ground floor features showroom areas for Car and Home Audio, meeting room, office space plus customer waiting room and break area. The full basement area is set up for a large installation bay area, extensive fabrication shop plus large storage areas. Floors on both levels were steam cleaned and resurfaced.
In the showroom area there are raised areas to spotlight demo vehicles. The Sanford Sound RZR 900 is spotlighted and decked with Memphis Audio. “Since acquiring the RZR 900 as a demo vehicle our Powersports sales increased at least three fold. Another favorite is the Classic Sanford Sound Gremlin,” Bogard stated.
In a Facebook post Bogard thanked the many people who helped make the new location a reality. “I sincerely want to thank my incredible employees Andrew, Kevin, Matt and Nate. Also the almost endless volunteers that came to help. Duane Caron, Mark Therrien, Steve Vincent, Eric and Sam Cheney,Trevor Brown, Brian and Brandon Carroll, Kelly O’Malley, Scott, Cherry, Bailey and Noah Chretien, Celeste, Denise and Keith Clark, Trina, Terry Moore, Jeremy Desrochers, Randy Hall, Bill Pickering, Chad and Devin Boone from Memphis Audio, Bill French from JL Audio and Colette Beaudoin from Alpine.”
Continuing, “A huge thanks to my wife Christine and my kids Ashley and Ryan, Alissa and Trevor. You are forever in my heart. It truly warms my heart having seen everyone working together to hep me build this store. There is still a ways to go but thanks to each one of you we were able to open up on Monday, January 4th.”
Sanford Sound has been ‘The Place’ for Home AV and Car Audio products in Sanford and the surrounding area for over 25 years.
Watch for more as Sanford Sound continues to finish out the company’s new location.
SHREVEPORT, LA (07.13.2021) – WTF…Win This Friday. So far 135 12volt retailers have won cool prizes on the weekly Spin-To-Win Wheel.
With the 12volt Jammin’ N July initiative the 12volt Spin-To-Win will add another dimension. JBL has provided a MT6HLB Tower X Marine Speaker system with a $799. MSRP. During the balance of July plus August 12volt retailers may enter to with this JBL prize. When a JBL Marine installation is completed at your store make an Instagram post and #12voltspin_jbl. It’s that easy for your store to have an opportunity to win the JBL MT6HLB prize. There will be a drawing for the JBL Tower X Marine speaker on Wednesday, September 1st.
The JBL contest is an extension of the regular 12volt Spin-To-Win which includes these 12volt brands Kicker, NavAtlas, SiriusXM, Accele, PowerBass, CRUX, DS18, SoundStream, AIS, JBL, Kenwood, Power Acoustik, JVC and ZZ-2. 12volt News $100. cash awards have spaces on the 12volt Spin-To-Wheel for a winning 12volt retailer. Past winners of the 12volt Spin-To-Win include…Stereo & Video Center-Tyler TX, The Outlaw Garage-Franklin TN, Exotic Sounds-West Palm Beach FL, Endless Possibilities-Aurora IL., Go Auto Sound in Union City NJ, Al&Ed’s South Bay CA, No Limitz Car Audio in Upland CA, Neil’s Specialty-Eureka CA, Sturgess Customs-Lexington SC, Audio By Art-San Antonio TX, SMS Car Audio in Marreo LA and Sweet Wheelz in Mississauga Ontario Canada, Cartronics in Biscayne FL, The CarAudio Shop in St Louis MO, Exotic Sounds in West Palm Beach FL, High North Customs in Grand Prairie Alberta Canada and AMS Audio in Bakersfield CA, Team QRT in Abbeyville LA and California Sound in Fontana CA and Jackie Cooper Electronics, Oklahoma City OK, MARS Audio-Orlando FL, All American Audio in Nutley NJ, Proline Car Stereo in Brooklyn NY, Custom Shop Miami, Tunes and Tint in Lakeland FL.
The check is in the mail to Alan Withers at California Audio for the 12volt News prize on the 12volt Spin-To-Win 135.
Other winners include Mobile Concepts Inc in Mokena IL, Seismic Auto Sound in Concord CA, Brooklyn Car Audio in Brooklyn NY, Audio Solutions in Florence MS, Enhanced Customs in Largo FL, Rayco Auto Clinic, Audio Design in San Jose CA, Go Bass Mode in Florida, Avenue Sound in Freeport NY, Audio Plus in Riverview FL, Stereo Zone in Whittier CA, In-Phase Car Audio in Omaha NE, AutoLife Group, N&H Electronics, SK Customs, Land & Sea, The Audio One, NC Custom Shop,Tint World Orlando, Ricky Smith’s Audio, VIP Custom Woks, Mobile Audio Concepts, Audio Lad, Sound Sensations, Dave’s Stereo, Stereo Design, Badlands Customs, Custom Audio-Erie PA, Voltz Autosports-Bridgeport CT, Infinity Sound and Security-Kissimmee, Autosport Plus-Canton OH, Stereo City Pros in Carmichael CA, Devine Concepts in Naples FL, The Sound Shop in Indian Trail NC, Extreme Performance Audio in Fresno CA, Audio Depot in Arlington TX, Audio Security in Houston TX, Earmark Car Audio and Marine in Lewisville TX, Audio Jam in Bear DE, Stereo City Ontario, Ontario CA, Audio By Art, San Antonio TX, Code Zero Customs in Tulsa OK, Ken’s Car Tunes in Mobile AL, Soundz Plus in Naperville IL, Markland Designs in Lithonia GA, Electronics Plus in Salinas CA, Xtreme Autosports in Santa Clarita CA, Superior Audio Sounds in San Angelo TX and Model Electronics in Ramsey NJ, Texas Dreamz Customs in Spring TX.
Great to see that Christopher at CG Car Audio in Kissimmee FL received his SiriusXM Tuner as the 12volt Spin-To-Win Winner 134 on July 2nd.
Previous winners include Wired Electronics in Linden NJ and Intense Car Audio in OKC, OK, Underground Auto in Sarasota FL, Car Toys Tulsa in Tulsa OK, Real Audio in Erie PA, Go Autosound in Union NJ, DFM Stereo in Ukiah CA, Impact Tint and Audio in Tyler TX, Mobile Sound Systems in Arlington TX, Redline Audio and Performance In Spindale NC, Car Audio Land in San Diego CA, Audio X Custom Car Audio in Florence AL, River Oaks Car Stereo in Houston TX, American Radio Orlando in Sanford FL, Illustrious Customs in Woodbridge VA, Remote Start Pros in Lawrence MA, HiPro Audio in Victoria TX, AudioPlanetNY in Huntington Station NY, Endless Possibilities in Aurora IL, Audio Finesse in Santa Monica, Drive Customs in San Luis Obispo CA, Custom Works, Noblesville IN, AtoZ Detail in West Haven CT, Cars 843 in Charleston SC, CarTunes Atlanta in Atlanta GA, Mobile Concepts in Garwood NJ, Duke’s Car Stereo in Flint MI, Infinity Auto Sound, King Car Audio in Norwalk CT, PopTronics in Baltimore MD, Sanford Sound in Sanford ME, Angelvip2474 in Draper UT, Dynamic Car Audio in Baltimore MD, Hi-Pro Audio in Victoria TX, Car Stereo Max in Houston, Pro Audio Center in Richland MS, Rhodes Off-Roads in Farmington MO, Model Electronics in Ramsey NJ, Class A Sounds in Athens OH. Just Audio Video in North Providence RI, CT_Custom in Philadelphia, Audio Solutions in Florence MS and The Audio Shop RC in Rapid City SD, DG Motorsportz in High Point NC, ST Mobile in Texarkana TX, AR Custom OC in Orange CA, Temecula Mobile Sound in Temecula CA, Unique Auto Sound in Lindenhurst NY, D’s Garage in Corona CA and DS2 Mobile Solutionz in Tomball TX and C G Car Audio in Kissimmee FL and California Audio in West Valley City UT. Congratulations to all.
WTF… Where’s the Fun. On the next spin of the 12volt Spin-To-Win Wheel… on Friday, July 16th.
MESA, AZ (07.14.2021) – MSC Rocks the Desert seminars kicked off this past weekend at their Mesa Arizona facility. The inaugural training titled “DSP Live and Re-plugged” was attended by dealers from across the U.S. The dealers were immersed in DSP tuning techniques utilizing the Audiotec Fischer DSP PC tool software that operates all BRAX, Helix and Match DSP Product. Live demonstrations were done showing the power of the ‘Real Center’ algorithm, OEM signal testing including how to identify the presence of all-pass filters in OEM audio systems and the decision-making processes with regards to system design and how to best integrate to modern vehicles.
Larry Penn, MSC President, conducting a classroom session with 10 of the dealers from across the US who journeyed to Mesa AZ.
MSC was giving In-vehicle Technology Demonstrations as well as teaching everyone about system design as well as rolling out their latest offering “Systems By MSC.”
Dealers flew in from all over the country to take part.
Larry Penn, president of MSC- “The whole goal of this weekend’s training was not only to educate our dealers but show them in real time how to properly use the automated tuning software and microphone to achieve a great sounding audio system in a reasonable amount of time with a repeatable, straight forward process.”
Top Row: From Left to Right: Nichols Gabriel (The Car Audio Shop, Austin Tx), Miguel Vega (Titan Motoring, Nashville Tn), Raul Palacious (Audiomasters, Austin Tx), Matthew Shepard (Premier Car Audio, Ann Arbor Mi), Eddie Gomez (520 Car Audio, Casa Grande, Az), Zach Evans (AutoFx, Tacoma Wa), Russ Brayall (Pollygar,, Orange County ca), Kenny Albertini (Soudelux, Chula Vista Ca), Mike Belair(AudioLab car stereo, Laguna Hills Ca), Justin Weiss (PDA Road Gear, Littleton Co), Jim and Justin (Streamline Audio, Vancouver Wa). Bottom Row: From Left to Right: Team MSC Chris Van Ry, Jason Digos, Larry Penn and Matthew Delgado
Not only were these MSC dealers given 2 days of knowledge and techniques that they will use daily in their stores, but they were also treated to unique dinner experience at Steak and Stone in Mesa, AZ and a live music performance from Justin Hopkins who was a contestant on the Voice.
The MSC ‘Rock the Desert’ seminars, at the company’s Mesa AZ facility, included live demo and listening sessions.
New products like the Match UP10DSP, M5.4DSP, BLAM Signature 8” woofers and Helix K 8W were introduced as well as the new “Systems By MSC” brand was launched. This unique vehicle specific engineered audio solution was a hit among dealers.
“The MSC Culture is built on providing an exceptional experience for our dealers and end user consumers. These training events are our way of sharing our culture to help take our dealers to the next level”, said Larry Penn.
MSC has pledged to continue these in depth training sessions and has already confirmed up coming dates. July 17th-18th(no availability) September 11-12, September 18-19, and October 16-17. If you would like to enroll in one of these sessions contact MSC at (480) 372-2929 or email sales@msc-america.com. Space is limited.
SANTA CLARA, CA (07.14.2021) – Based on its recent analysis of the North American telematics market, Frost & Sullivan recognizes Sirius XM Connected Vehicles Service, Inc.(SiriusXM CV) with the 2020 North American Company of the Year Award in the Telematics Industry. The company’s end-to-end connected vehicle platform provides safety, security and convenience services, such as the new, advanced automatic crash notification (ACN+), enhanced roadside assistance, stolen vehicle recovery assistance, and integration with smart home devices. The transformative ACN+ solution, in collaboration with the RapidSOS emergency response data platform, supports auto manufacturers and their drivers by digitally sharing vehicle and crash data with 911 responders immediately following an emergency incident.
“SiriusXM CV’s revolutionary ACN+ technology transmits critical data to 911 non-verbally, which makes the quality and reliability of the information far more accurate than from competing solutions. Uniquely, the information can be sent to the 911 dispatcher irrespective of the technology used at the receiving 911 center,” said Suhas Gurumurthy, Best Practices Industry Analyst. “Another interesting feature of the solution is that it allows subscribers to securely share critical health information with first responders through their linked medical profile. For example, if the driver has a preexisting medical condition and is unable to communicate that information themselves, the solution shares this medical information, along with vehicle and additional driver information, with first responders.”
Today SiriusXM CV provides safety, security and convenience services for more than 12 million active vehicles on the road and is always looking for new ways to expand its customer base and portfolio. In 2018, SiriusXM acquired PayTollo®, a mobile payment platform for toll roads and bridges and this business is now operationally part of SiriusXM CV. The PayTollo platform uses a GPS toll recognition technology algorithm that eliminates the need for transponders and notifies drivers of each cost in real time. In 2019, SiriusXM CV collaborated with Visa to launch an in-vehicle payment solution, transforming the vehicle into a ‘hub’ that provides real-time, convenient transactional services to drivers and passengers.
SiriusXM CV delivers a seamless, in-vehicle eCommerce platform that offers voice and interactive services, benefiting both customers and merchants. The company employs a digital wallet with tokenization that increases security across the eCommerce ecosystem. As part of the digital wallet feature, the platform leverages the user profile, including the customer’s purchase history, loyalty programs, and favorite merchants based on vehicle location, to deliver a more personalized experience for the customer. In addition, customers can reserve and pay for parking without searching for a payment kiosk and locate nearby restaurants based on their preferred routes. Significantly, these leading-edge technologies in safety and convenience services can be tailored to the customer’s unique requirements.
“SiriusXM CV has led the market with continued innovation across its multiple connected vehicle services in response to consumer and industry demand,” noted Gurumurthy. “Its strategic solutions provide constant support throughout the vehicle’s lifecycle, ensuring a comprehensive and personalized in-vehicle experience for drivers and constant customer relationships and business for automotive original equipment manufacturers.”
Each year, Frost & Sullivan presents a Company of the Year award to the organization that demonstrates excellence in terms of growth strategy and implementation in its field. The award recognizes a high degree of innovation with products and technologies and the resulting leadership in terms of customer value and market penetration.
Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analyses, and extensive secondary research to identify best practices in the industry.
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