BOCA RATON, FL (07.10.25) – ZZ2, a leader in automotive technology solutions, proudly announces the launch of its latest innovation: the ZZC-SY4C, a cutting-edge camera interface designed specifically for Ford vehicles equipped with SYNC 4 systems. This advanced add-on empowers drivers with up to three external camera views, significantly enhancing visibility and maneuverability—especially for those driving large vehicles with limited external sight lines.

The ZZC-SY4C is engineered to seamlessly integrate front, side (left/right), 3rd brake light camera, truck cargo bed camera or trailer camera into Ford’s SYNC4 factory infotainment system, offering a meaningful and useful level of safety, comfort, and driving awareness. Whether navigating tight parking lots, connecting your 5th wheel or making safer lane changes, this system equips drivers with real-time visual feedback from blind spots and the front of the vehicle.

” The ZZC-SY4C reflects our commitment to transforming customer needs into robust, OEM-integrated solutions,” said Tiago Sperandio, Vice President of ZZ2.

Key Features Include:

Three camera inputs compatible with front, side, truck bed camera (3rd brake light camera) or rear aftermarket cameras

Smart triggers based on gear selection and turn signals

OEM-level integration with Ford SYNC 4 infotainment systems

Multiple camera activation methods, including automatic, steering wheel controls, or external buttons

Built-in Video-In-Motion (VIM) mode for added flexibility, unlocking the keyboard while in motion.

The ZZC-SY4C also includes customizable DIP switch configurations and a comprehensive set of installation options that make it versatile for both everyday drivers and professional installers.

With demand growing for advanced driver assistance features, the ZZC-SY4C gives Ford vehicle owners a convenient and cost-effective upgrade path to better awareness and peace of mind behind the wheel.

The ZZC-SY4C is now available through authorized ZZ2 dealers and distributors. CLICK HERE

For more information, visit https://zz-2.com/products/zzc-sy4c or contact us at sales@zz2.com.

NEW YORK, NY (07.10.25) – SiriusXM will offer listeners nationwide coverage of the events of Major League Baseball’s 2025 All-Star Week, with live broadcasts of the 95^th All-Star Game Presented by Mastercard, the T-Mobile Home Run Derby, the MLB Draft Presented by Nike, and more special programming from Atlanta, GA.

On Sunday, July 13, starting at 5pm ET, SiriusXM’s MLB Network Radio channel will offer live coverage of the first round of the MLB Draft Presented by Nike, from the Coca-Cola Roxy in The Battery Atlanta. SiriusXM listeners will hear the live selections of every team in the first round. SiriusXM’s Dani Wexelman and Grant Paulsen will host alongside former MLB general managers Jim Bowden and Jim Duquette, two longtime pro personnel experts who will react to picks and share their analysis. 

For Monday’s T-Mobile Home Run Derby, SiriusXM’s on-site programming from Truist Park will begin at 2 pm ET with a Media Day show hosted by Dani Wexelman, Jim Duquette and Grant Paulsen. At 5 pm ET Mike Ferrin, Jim Bowden and former big leaguer Cole Tucker will be on the field to host SiriusXM’s pre-game programming and interview many of the All-Stars in attendance. The MLB Network Radio channel will air ESPN Radio’s broadcast of the Home Run Derby starting at 8 pm ET. 

On Tuesday, July 15, MLB Network Radio’s coverage of the MLB All-Star Game Presented by Mastercard begins at 5 pm ET with an MLB All-Star Pregame Show hosted by Mike Ferrin, Cole Tucker and Jim Duquette. Listeners will hear interviews with many of the coaches and players on the field at Truist Park The pre-game show will lead into ESPN Radio’s play-by-play broadcast of the All-Star Game starting at 8 pm ET.

Beyond the special coverage of these All-Star Weekend events, MLB Network Radio offers baseball fans a daily lineup of MLB talk 365 days a year, featuring shows hosted by former players, managers, front office executives and other baseball insiders. The exclusive 24/7 channel is available to listeners nationwide in their cars on channel 89 and on the SiriusXM app: https://sxm.app.link/MLBonSXM. 

In honor of the Midsummer Classic being played in Atlanta, MLB Network Radio will also be re-airing three Atlanta Braves-themed episodes of “The Road to Cooperstown” podcast, which is a collaboration between SiriusXM and the National Baseball Hall of Fame and Museum. Listeners will hear in-depth conversations between SiriusXM host Jon Morosi and legendary Braves John Smoltz, Chipper Jones and Tom Glavine as they share memories from their extraordinary lives and careers on their journey to the Hall of Fame.

DIAMOND BAR, CA (07.09.25) – TechForce Foundation, a national 501(c)(3) nonprofit committed to building the pipeline of skilled technicians, has partnered with the SEMA Show, the automotive aftermarket industry’s premier trade event, to present the 7th annual Techs Rock Awards. For the first time in the program’s history, the Awards will be presented live on stage at the 2025 SEMA Show in Las Vegas.

Each year, the Techs Rock Awards recognize standout students and working professionals in the technician field. This year marks a major milestone. Honorees/grand prize recipients will be celebrated live at the SEMA Show, the epicenter of the global automotive aftermarket. In front of thousands of manufacturers, employers, educators, and media, the nation’s top technicians will receive the recognition they have earned through their skill, dedication, and impact.

Winners will be honored on Nov. 5, 2025, during the SEMA Show. Finalists will be selected in six categories: Automotive and Motorsports, Diesel, Collision Restoration and Welding, Aviation Motorcycle and Marine, and Evolving Technologies and HVAC. This year’s judging panel will include well-known voices in the industry, including ChrisFix, YouTube’s most-followed automotive DIY creator, and Humble Mechanic, a trusted voice in technician education and culture.

Technicians are the workforce behind every vehicle on the road, every aircraft in the sky, and every delivery that reaches its destination. These careers are essential to our economy, but they are too often overlooked.

“Technicians don’t just fix things. They keep America moving,” said Jennifer Maher, CEO of TechForce Foundation. “The SEMA Show gives us a national platform to say, ‘We see you. We value you.’ And for the students preparing to join the workforce, it shows there is a future in this field that is respected and real.”

“The SEMA Show is where the automotive aftermarket industry’s future takes shape — through breakthrough products, new ideas, and rising talent,” said RJ de Vera, SEMA Vice President of Marketing. “Technicians play a critical role in that future, and with the TechForce Foundation, we’re proud to spotlight and support those who will carry the torch forward.”

Nominations open June 24 and close Aug. 11. Anyone can nominate a deserving student or technician at www.techforce.org/techsrock. A panel of judges will review submissions and select the finalists. From Sept. 24 through Oct. 15, the public will vote to determine one student and one working technician as Grand Prize Winners. Both will receive an all-expenses-paid trip to Las Vegas to be honored on stage during the SEMA Show.

Since 2018, the Techs Rock Awards have recognized 77 outstanding students and technicians. The program highlights the value of technical careers and helps lift up role models who are shaping the future of the skilled trades.

Visit www.semashow.com and www.techforce.org for more.

ST. GEORGE, UT (07.09.25) – SSV Works proudly announces the release of the first-ever rear-seat plug-&-play dual-subwoofer add-on kit for the 2024-2025 Can-Am® Maverick R Max.

This new kit adds two additional 10” subwoofers that mount under the rear seats, giving riders the ability to run up to four subs total in their Maverick R Max for maximum bass performance.

“This is the ultimate bass upgrade for anyone who already has an audio system and wants more output,” said Kelson Downes, Marketing Director of SSV Works. “With this add-on, you’re not replacing anything, you’re enhancing it. It delivers that chest-thumping bass you can feel whether you’re bombing through the dunes, crawling rocks, or blasting through the desert.”

True Plug-&-Play Expansion. Designed to work seamlessly as an add-on to an existing audio system, this kit integrates effortlessly with SSV Works V-Spec or K-Spec kits, other aftermarket setups, and even the factory JL audio system. It includes pre-loaded under-seat enclosures, a dedicated sub amplifier, and SSV’s signature plug-&-play wiring. No cutting, splicing, or guesswork required.

Built for the Ride. From rotomolded enclosures to marine-grade materials, every element is engineered to thrive in harsh off-road environments. The enclosures are specifically shaped to fit cleanly under the rear seats without interfering with passenger space or vehicle function.

Key product highlights:

• Plug-&-Play: No Soldering, cutting or crimping! Designed to install as easy as possible. Simply bolt down the sub enclosures with the pre-installed speakers, mount the amp and run the vehicle specific plug-&-play wiring, turn the key and go!
• F3™ – The Original Factory Fit & Finish: Each Maverick R Kit looks just the way it should, like it came straight from the factory. Purpose built, our enclosures match the factory styling and fits with seamless precision.
• Trail Ready™: Built for the off-road environment, SSV Works’ audio components will withstand all the harsh riding conditions. From sand, dust, water or snow, you can ride your favorite trails without sacrificing premium audio from SSV Works.
• Premium Quality: Our product is meticulously crafted with high-strength materials, epitomizing premium quality and durability.
• Included Bass Level Control: Adding this kits means you’ll have two amplifiers. Our dual amp controller will allow you to control the bass to all subs. (Only compatible with PXA amps in SSV V-Spec and K-Spec kits.

Backed by a limited lifetime warranty, this innovative audio solution promises both superior sound and long-lasting reliability.

For more information, please visit www.SSVWorks.com, call 818-991-1SSV (1778), or email sales@SSVworks.com.

LIBERTYVILLE, IL (07.09.25) – Take your power to the Classic level of COLOSSUS AUDIO! Colossus Classic amplifiers set the standard for what clean and powerful audio should sound like. Known for sleek design and exceptional sound performance — Colossus Classic amplifiers include monoblock amplifiers and a 4-channel amplifier.

Click here to view a product video.

Whether upgrading your Hifonics car audio system with BIG POWERgains or building your install/setup for the first time, Colossus Classic amplifiers bring a classic size that delivers LOUD SOUND, clean clarity, and ULTIMATE durability.

To learn more, click here.

DIAMOND BAR, CA (7.7.25) – The automotive aftermarket is coming together in a big way for the 2025 SEMA Show, with 4.6 million square feet of exhibit space booked by thousands of leading brands for the industry’s most important gathering of the year. Taking over the entire Las Vegas Convention Center campus Nov. 4-7, 2025, the Show underscores the strong commitment of manufacturers, service providers, and innovators eager to connect, showcase their latest products, and shape the future of the industry.

“While the broader market is navigating uncertainty, the SEMA Show is a clear signal of strength, innovation, and opportunity across the automotive aftermarket industry,” said SEMA Vice President of Events Tom Gattuso. “We’re delivering a high-energy event that reflects where the industry is headed—driven by product, passion, and purpose.”

With more than 2,000 exhibitors, the SEMA Show continues to be the place where business gets done. From groundbreaking technology and next-generation tools and products to expert-led education and face-to-face networking, the Show offers everything automotive aftermarket professionals need to stay competitive in today’s fast-changing landscape. It’s where relationships are built, products are evaluated, strategies are sharpened, and opportunities come to life.

Thousands of iconic brands will participate in the 2025 SEMA Show, including eBay Motors, Holley Performance Brands, Hoonigan, Hunter Engineering, Optima, Rockford Fosgate, Snap-on, SPARQ, WeatherTech, and many others.

“SEMA is where innovation meets influence, and for SPARQ, we’re honored to be a part of the conversation with exciting plans to introduce new products to SPARQ’s ecosystem,” said SPARQ Co-founder Daniel Nieh. “As a startup pushing the boundaries of automotive technology, exhibiting at SEMA allows us to connect directly with the community that’s shaping the future of the industry—builders, technicians, brands, and enthusiasts alike. It’s not just about showcasing what SPARQ can do; it’s about listening, collaborating, and helping redefine what’s possible.”

Highlighting the 2025 SEMA Show will be participation from a strong lineup of Original Equipment Manufacturers (OEM), including Ford Performance, Honda Racing Corporation USA (HRC), MOPAR/Stellantis, Nissan, and Toyota.

“SEMA is a great platform for Toyota to share our passion for performance and serves as a test bed for our creative and innovative ideas,” said Mike Tripp, Group Vice President of Toyota Marketing. “We are always blown away with how this community engages with our brand and showcases our vehicles to push the boundaries of what’s possible in the automotive industry.”

Innovation across the industry is surging, fueled by a wave of new product launches debuting at the Show. The New Products Showcase will highlight more than 2,000 cutting-edge entries spanning 15 product categories. The SEMA FutureTech Studio will return as another innovation center, showcasing new technologies shaping the marketplace. From internal combustion engines to EVs, hydrogen, hybrids, and synthetic fuels, a wide range of propulsion technologies is powering one of the most dynamic product development cycles the industry has ever seen.

“SEMA represents the heart of the automotive aftermarket industry which aligns perfectly with our mission at Revv,” said Adi Bathla, CEO and Co-founder of Revv. “SEMA continues to be the epicenter of automotive innovation, and we’re constantly pushing boundaries.”

The SEMA Show is maxing out the campus with a diverse and strategic brand mix and exceptional category breadth that reflects the full scope of the industry. The addition of the new International Pavilion reinforces the SEMA Show’s role as a hub for the global automotive marketplace.

Long considered a bucket list item for many car lovers, the Show will open its doors to automotive enthusiasts on Friday, Nov. 7, for SEMA Show Friday – Open to the Public, giving car culture fans a special opportunity to peek behind the curtain of the automotive aftermarket. It’s a powerful way to connect the passion of the enthusiast community with the business of innovation.

“The SEMA Show is gaining momentum heading into November, with continued growth and strong industry support,” said SEMA Trade Show Director Andy Tompkins. “From special events to education to product reveals, we’re delivering a fully immersive experience that celebrates where the industry is now and where it’s going next.”

Attendees are encouraged to register early to maximize their ROI; registration is only $50 for qualified attendees who register by June 27. Participants can also make hotel reservations at guaranteed low rates exclusively for Show attendees through SEMA’s official hotel provider.

Spaces are still available for companies who would like to exhibit and connect with thousands of qualified buyers at the 2025 SEMA Show. For more information, visit www.semashow.com/exhibitor.

For information about the 2025 SEMA Show or to register, visit www.semashow.com. To view this year’s floorplan, log on to www.semashow.com/floorplan.

PREORDERS OPEN: Shipping July 30th

Engineered specifically for the 4-seater Maverick R, this plug-&-play dual-subwoofer add-on kit delivers unmatched low-end performanceby mounting two sub enclosures seamlessly beneath the rear seats.
It includes everything needed to expand your audio system, whether you’re running an SSV Works kit or another brand, even the factory JL audio kit. This kit comes complete with dual subwoofer enclosurespreloaded with subs, a dedicated amplifier, and full plug-&-play harnessing for fast, factory-fit installation.

This is the first plug-&-play dual-sub add-on available for the Maverick R platform, allowing you to run up to four subwoofers in your 4-seater for earth-shaking bass that doesn’t compromise clarity.

When paired with an SSV Works V-Spec or K-Spec audio kit, you’re pushing out a clean 2500 watts of power. That’s more than enough to dominate the trail. While other systems might get loud as well, SSV Works delivers volume AND clarity in perfect balance. No distortion, no compromise. Just pure, clean power!

DIAMOND BAR, Calif. (July 2, 2025) – Kristy Lake has joined the Specialty Equipment Market Association (SEMA) as Vice President of Human Resources (HR), reporting to SEMA President and CEO Mike Spagnola. She will be based at the Association’s Diamond Bar, Calif., headquarters.

Lake brings deep expertise in organizational development, talent management, and strategic HR leadership. She most recently served as Director of Human Resources at Ampure Charging Systems, Inc., a provider of electric vehicle and industrial charging solutions. Following Ampure’s carve-out from Webasto Charging Systems, Lake built the company’s HR department from the ground up, transforming it into a fully independent global function. She oversaw the development and implementation of key policies and infrastructure, including payroll, benefits, recruiting strategy, and employee engagement programs. Lake also led the charge in defining the company’s core values and driving cultural alignment as Ampure established its new identity.

“We’re excited to welcome Kristy to the SEMA leadership team,” said Mike Spagnola, SEMA President and CEO. “Her experience guiding organizations through transformative periods and building strong, values-driven cultures will be an incredible asset as we continue to grow and evolve in service to our members and the industry.”

In her new role, Lake will oversee all facets of Human Resources for SEMA and Performance Racing Industry (PRI), including strategic HR planning, talent acquisition and management, employee relations, compensation and benefits, compliance, performance management, and organization development.

“I’m honored to join an organization with such a strong sense of purpose and community,” said Lake. “Leadership is not a title. Leadership is a privilege to take care of people and influence a work environment where everyone can thrive. I look forward to partnering with the leadership team to support SEMA and PRI’s mission by fostering an environment where employees feel valued, empowered, and inspired to do their best work.”

A Michigan native, Lake holds both a Master of Science in Training & Development and a Bachelor of Science in Human Resource Development from Oakland University in Rochester, Mich.

Outside of work, Lake enjoys hiking and spending time with her husband and two children.

For more information, visit www.sema.org.

Organization reveals important consumer trends related to automotive aftermarket industry

DIAMOND BAR, Calif. (July 1, 2025) – New research from the Specialty Equipment Market Association (SEMA) is uncovering new consumer trends impacting the automotive aftermarket industry and the wider automotive sector, with profound implications for businesses and automotive enthusiasts. With U.S. consumers spending approximately $52.65 billion accessorizing and modifying their vehicles in 2024, there is a real appetite to better understand who is driving these sales and where growth opportunities exist.

The report breaks down trends by vehicle type and category of parts and accessories.
Highlights of the research follow.

Market Overview
Based on its research, SEMA anticipates continued growth through this year, albeit slower than the COVID-period boom when enthusiasts used their free time to work on their vehicles. The following several years should see a gradual return toward a more normal, long-term trend of 4% to 5% annual sales growth.
Our nation’s fleet is growing, a product of high new-car sales and consumers keeping their vehicles for longer periods. The average age of vehicles in the US continues to climb, reaching a record-high of 8 years in 2025 according to S&P Global Mobility. As the average sales price of vehicles continues to rise, more owners will likely seek out repairs, upgrades, and modifications that extend their vehicles’ lifespans.
Most product categories showed steady or slightly rising sales numbers in 2024, and SEMA projects this growth to continue through 2025. Suspension, exhaust, and engine control products were subject to slightly higher sales growth than the market at a bit over 2%, a continued trend as they’ve maintained similar growth since 2021.
After seeing a pandemic resurgence, mobile electronics sales in 2024 experienced some decline in 2024, mainly with GPS navigation and sound systems. Sales within this category have stalled somewhat in recent years as new vehicles have included more high-end electronics and become more technologically advanced.
Pickup trucks dominate the market, while crossover utility vehicles (CUVs) are the fastest growing vehicle segment on the road.
Conversely, there is a continued drop in production and sales for traditional cars (coupes and sedans), while some sports cars also are seeing cuts in production.
The specialty-equipment industry moved early in online sales to meet the demand for specialty parts that were not being sold in typical retail locations, and it has impacted consumer habits. Consumers now split their spending equally between offline and online channels and have fully adopted mixed-mode shopping, sometimes purchasing online and picking up at a local brick-and-mortar location.

Pickups in the Driver’s Seat

Pickup trucks account for a third of the overall specialty-equipment market, continuing a several-year run with the most spending on accessories compared to other vehicle segments. Because sales of new pickups remain strong, sales of their respective parts should remain similarly healthy. When broken down by accessory or modification category, pickups took the lead in the vast majority of product categories, with strong ranking even in those categories where pickups ceded the top spot to another vehicle type.
SEMA Says: “If there’s one thing Americans love as much as their trucks, it’s modifying them to make them their own,” said Gavin Knapp, SEMA Director of Market Research. “We’re finding that truck owners are leading the market in enhancing their vehicle’s safety, performance, and comfort – which is in line with the already considerable investment they made to purchase these vehicles.”

EV Forecasts Fizzle, But Speed Has an Appeal

One area in which SEMA sees significant changes is the sales forecast for new EVs. That’s why SEMA is revising its 2035 forecast for EV sales down from an estimate of over one-third of vehicles to only 22% of new sales.

Even as the market for new EVs begins to lag, usage is an interesting data point moving forward, particularly as there seems to be a developing interest in racing these cars. Owners of vehicles with alternative powertrains, including electric and hybrids, lead the pack in racing and protection apparel sales. Still, alternative powertrain vehicles only carry 4% of the market in parts sales, a reflection of the different mechanics and low market share of EVs.
SEMA Says: “EV owners are traditionally limited in the modifications they can make to these vehicles, and represent a smaller share of the market, compared with other vehicles,” Knapp said. “That said, one area worth paying attention to is how these owners drive their vehicles moving forward, with performance emerging as a growing interest. EV performance and racing represent a new market area to tap into for the industry.”

The New Classics Come into Focus

For this report, SEMA defined “Classic” vehicles as those from model year 1989 and older, a group that now reflects the collecting appeal of vehicles from the 1980s. Owners of classic vehicles tend to eschew the idea of these vehicles serving as “daily drivers,” instead limiting their use to pleasure driving and showcasing at car shows. Owners of classic vehicles also tend to skew older.
SEMA Says: “Collectors gravitate to the vehicles to which they have some emotional connection to – a car from a beloved movie, or a truck that the cool older kid in the neighborhood drove. It’s only natural that this pool of vehicles now includes models from the 1980s,” said Christian Robinson, SEMA Senior Director for State Government Affairs. “These are the vehicles that the next generation of collector will embrace – a DeLorean like the one from Back to the Future, or, eventually, a 90s-era Supra from The Fast and the Furious movie franchise. As we witness this evolution, it’s important that we provide a foundation for the preservation and continuation of our nation’s rich automotive heritage.”

— SEMA+ benefits include exclusive discounts on top industry brands, discounted ticket entry to select automotive events, insider connections to the car culture community,
and more. —
— FuelFest partners with SEMA+ to build stronger industry relationships and engagement across the U.S.

DIAMOND BAR, Calif. (June 30, 2025) – Automotive enthusiasts can now gain access to a thriving automotive community, exclusive discounts on industry and lifestyle brands, and special perks to help them stay on the pulse of the industry by becoming a SEMA+ member at http://www.sema.org/plus.

Building on the launch of SEMA’s Individual Membership in 2021, the rebranded SEMA+ membership delivers greater value to enthusiasts, consumers, and the industry community. Members can save money on aftermarket parts, gear, and services, spotlight their ride on SEMA social media, save money on tickets to select automotive events throughout the year, and stay updated on industry and advocacy news through a dedicated newsletter–bridging the gap between their automotive passion and the aftermarket community, events, and brands they enjoy.

“The reimagined SEMA+ program is more than a membership; it’s a movement to unite the industry and amplify its collective voice,” said AJ Carney, SEMA Senior Director of Membership. “With exciting new brand partnerships and updated programs and experiences, we aim to strengthen our foundation and further preserve, protect, and grow the automotive aftermarket industry in new and exciting ways.”

SEMA+ also offers great advantages for SEMA business members looking to reach broader consumer audiences. By becoming a benefit partner, businesses can get their brand noticed and promote their products year-round through the SEMA+ member portal.

SEMA+ x FuelFest
SEMA+ has partnered with FuelFest, the nationwide celebration of horsepower, music, and family, to offer its attendees access to a SEMA+ membership for just $5 (+tax) – a savings of $35 off the annual SEMA+ membership price!

“Partnering with SEMA+ is an exciting opportunity to further connect our fans and attendees with new opportunities that benefit them far beyond our in-person events,” said Cody Walker, Founder, FuelFest. “FuelFest is all about sharing with our special family of enthusiasts, and this partnership supports our joint mission of combining excitement for the automotive world with non-stop action.”

FuelFest’s next stop will be local to SEMA HQ and at the foundation of American car culture, the Pomona Fairplex in Pomona, Calif., on Saturday, June 28. SEMA+ members can get 10% off FuelFest tickets by claiming their event discount code within their member only portal.

Following six years of record-setting shows in the Los Angeles area, the legendary National Hot Rod Association (NHRA) joins this year’s event, making possible non-stop head-to-head grudge matches on the world-famous quarter-mile dragstrip, in addition to drifting and music throughout the day. FuelFest ticket buyers – for LA and the additional 2025 events – can secure their discounted SEMA+ membership by scrolling down to the “Add-Ons” section at checkout at www.fuelfest.com.

SEMA+: Your Ride. Your Voice. Your Community.
Anyone can join SEMA+ for just $40 a year — or $35 a year with auto renewal (that’s less than $3 a month) at www.sema.org/plus. New experiences and perks will continue to be added over time. 

Contact SEMA Senior Director of Membership AJ Carney at ajc@sema.org with any questions.