WASHINGTON, DC (08.28.25) – The Specialty Equipment Market Association (SEMA), the leading organization for the automotive aftermarket industry, today announced the acquisition of the Off-Road Business Association (ORBA), a leading a 501(c)(6) organization dedicated to representing businesses and professionals in the off-road and powersports industries (motorcycles, ATVs, side-by-sides, snowmobiles).

Off-road products and services are the largest and fastest-growing segment of the automotive aftermarket industry. This acquisition enhances SEMA’s ability to support the advocacy and business needs of the off-road and powersports communities and the innovators who sell their products to millions of enthusiasts nationwide.

“Today is a great day for off-road and powersports enthusiasts and the businesses who cater to them, because it further unifies efforts to advocate in Washington, D.C., and statehouses nationwide on their behalf,” said SEMA President and CEO Mike Spagnola. “By acquiring ORBA, SEMA further unifies our shared efforts to preserve motorized access to our nation’s open spaces and secure policies that strike a tenable balance between land use and conservation. SEMA has sought ways for our Truck and Off-Road Alliance (TORA) to work more closely with ORBA, out of an immense respect and appreciation for their work and the individuals whose blood, sweat, and tears over the decades gave a voice to businesses and enthusiasts in the off-road and powersports communities. By bringing ORBA under the SEMA banner, we’re scaling up our ability to speak on behalf of the off-road and powersports communities and further extending ORBA’s legacy of service to our industry and enthusiasts.”

“ORBA was formed to bring the added resources to support the off-road Industry through business acumen and advocacy, and by directly joining forces with SEMA, this industry will remain at the table on the important issues affecting motorized access to public lands, protecting the right to modify, race, and other important issues to the off-road community,” said ORBA CEO Fred Wiley. “SEMA, since ORBA’s inception, has been a great partner, and I firmly believe our work is in the right hands, with the right partners in the trenches for our great off-road community. I’ve always said that the issues facing the off-road industry never truly go away, they just evolve. SEMA is uniquely qualified to serve as a steward for future efforts to protect land access and champion the viewpoints of off-road businesses and enthusiasts.”

“The Truck and Off Road Alliance (TORA), a SEMA Council, was formed to represent the collective interest of its member companies who manufacture, distribute, sell and/or install accessories for off-road vehicles, light-duty pickup trucks, ATVs, or provide services to this industry,” said TORA Chair Dawson Druesedow. “We are excited to have the additional firepower of ORBA under the SEMA brand and to expand the advocacy and litigation efforts to not only protect our community but to advance policies that will allow our industry to thrive for generations to come.”

TRANSACTION DETAILS

Under the terms of the agreement, SEMA would acquire all ORBA assets. Wiley would remain a senior strategic advisor to SEMA on off-road and powersports issues.

For more information, visit www.sema.org.

DIAMOND BAR, CA (08.27.25) – The 2025 SEMA Show returns to Las Vegas Nov. 4-7, showcasing the latest in aftermarket innovation, new products, and the trends driving the future of the industry. While thousands explore the halls filled with breakthrough technology and networking opportunities, the action continues outdoors where multiple motorsports activations and vehicle displays deliver a full-sensory experience the moment attendees step on campus.

Leading the activation charge, OPTIMA will host a weeklong motorsports showcase – OPTIMA Unleashed – featuring high-horsepower vehicles, choreographed drift demos, and a star-studded lineup of drivers. The energy will begin to build on Tuesday with nearly 100 vehicles vying for the OPTIMA Ultimate Street Car Invitational (OUSCI)championship. The vehicles will be judged on the construction and modifications that enhance the look, performance, and functionality of a stock vehicle while maintaining or enhancing the daily-drive comfort features and accessories. SEMA Show attendees can then watch these custom vehicles on track in the OPTIMA Peak Performance Challenge, a timed acceleration and braking competition that establishes the ability of the car and driver to accelerate, negotiate tight turns, and stop in a designated spot.

Throughout the week, SEMA Show attendees can witness the OUSCI competition, watch professional drivers like Tanner Foust and Chris Forsberg take to the track, and potentially even win a ridealong. On Friday, enthusiasts are invited to experience the Show through SEMA Show Friday – Open to the Public and SEMA Fest, the Friday night celebration of music and car culture that will feature adrenaline-fueled drifting exhibitions from the OPTIMA Unleashed team.

“The SEMA Show is where the automotive aftermarket comes together to accelerate innovation and growth,” said SEMA Vice President of Events Tom Gattuso. “Activations like OPTIMA’s showcase how our industry’s creativity extends beyond products on display and into performance in action. By delivering these experiences, the Show strengthens connections between businesses, fuels consumer enthusiasm, and helps drive the aftermarket forward.”

Outdoor exhibits have become a hallmark of the SEMA Show, transforming parking lots into immersive destinations filled with featured vehicles, interactive displays, and live motorsports. From the roar of engines to the spectacle of drifting, these experiences highlight how aftermarket innovation translates to real-world performance.

“The SEMA Show provides OPTIMA with a unique platform to showcase our brand directly to both businesses and enthusiasts,” said OPTIMA Marketing Director Cam Douglass. “Our activation allows us to demonstrate performance in real-world conditions, giving attendees an authentic experience they can see, hear, and feel. The opportunity to engage with the industry and the public in one place, plus generate content to share with those following online, is what makes the SEMA Show so valuable to us.”

OPTIMA’s activation will run throughout the Show, providing must-see entertainment for attendees all week and delivering the ultimate grand finale on Friday night at SEMA Fest.

“From the second you walk outside, you’re surrounded by the sights, sounds, and excitement that make the SEMA Show unlike any other event,” said SEMA Trade Show Director Andy Tompkins. “Attendees will see world-class drivers push vehicles to the limit, smell the burning rubber, and feel the energy of the crowd – all powered by OPTIMA. It’s an unforgettable experience that brings car culture to life right in front of you.”

Qualified professional attendees are encouraged to register now to secure discounted rates and maximize their ROI. Registration is $75 through Sept. 26. Hotel reservations at guaranteed low rates are available exclusively through SEMA’s official hotel provider, onPeak.

Spaces are still available for companies interested in exhibiting and connecting with tens of thousands of qualified buyers. For more information, visit www.semashow.com/exhibitor.

All enthusiasts are invited to experience SEMA Show Friday – Open to the Public on Friday, Nov. 7, along with SEMA Fest. A variety of ticket options are available on SEMAFest.com. The Show excitement and action can also be followed throughout the week on SEMA Live streamed via YouTube and Meta.

PALO ALTO, CA (08.27.25) – SiriusXM and Maxar Space Systems announced today that the SXM-10 satellite has completed in-orbit testing and is now fully operational by SiriusXM following its successful launch by a SpaceX Falcon 9 rocket on June 7, 2025.

“The SXM-10 satellite strengthens the health of our fleet and the infrastructure that provides a critical foundation for our audio entertainment and information services enjoyed by tens of millions of people across North America,” said Bridget Neville, SiriusXM’s Senior Vice President & GM of Signal Distribution Engineering.

“The successful launch and handover of SXM-10 marks another milestone in our long-standing partnership with SiriusXM,” said Chris Johnson, CEO of Maxar Space Systems. “This satellite reflects our shared commitment to innovation and reliability, and we are proud to be able to leverage our proven Maxar 1300™ platform to help SiriusXM deliver advanced audio entertainment services to millions of listeners.”

SXM-10 will help provide continuous reliable delivery of SiriusXM’s audio entertainment and information services to consumers. SXM-10 is the 11th high-powered, digital audio radio satellite built by Maxar Space Systems for SiriusXM and is built on the Maxar 1300™ platform. SXM-10 is more than 27 feet tall and over 100 feet long with its solar arrays deployed, and weighed almost 6,600 kg at launch. SXM-10 features a large unfurlable S-band reflector antenna supplied by L3Harris that enables SiriusXM programming to reach approximately 175 million SiriusXM-equipped vehicles on the road today.

SXM-10 is the second new satellite to commence service for SiriusXM in 2025 after SXM-9 began service in January. SiriusXM and Maxar Space Systems previously announced that Maxar Space has also been commissioned to build the SXM-11 and -12 satellites for SiriusXM, and those programs are ongoing with launches expected in 2026 and 2027, respectively.

For more about SiriusXM, visit www.siriusxm.com.

ST. GEORGE, UT (08.26.25) – SWITCH Works by SSV Works announces the release of the Tango2™ Plug-&-Play Street-Legal Turn-Signal Kit for the 2025-Up Polaris® Xpedition XP and ADV. Engineered for reliability and convenience, this kit is the easiest way to get your Xpedition street-legal compliant while maintaining a factory finish.

The Tango2 system includes sequential LED front strips with a start-up sequence and Daytime Running Lights (DRL), direct tail light integration, and seamless connection to the OEM dash cluster indicators. Its compact All-in-One Controller reduces dash clutter, while the automatic self-canceling turn signals deliver both safety and convenience.

“The Tango2 is truly the next generation of street-legal UTV solutions,” said Kelson Downes, Marketing Director of SSV Works. “It is 100% plug-&-play, with one main harness that connects everything to our solid-state brain. That means no fuses, no relays, and no messy wiring. Installers and riders will appreciate how much simpler and cleaner it is compared to anything else on the market.”

Built to handle the rigors of off-road environments, the Tango2 uses solid-state circuit protection and weatherproof construction, ensuring durability in mud, dust, and water. Riders can also take advantage of hazard light mode and the integrated horn output for full street-legal compliance.

“Our goal with SWITCH Works is to set a new standard for UTV electronics,” added Kelson. “With the Tango2, Polaris Xpedition owners get the most advanced, easiest to install, and most reliable turn-signal kit available today.”

The SWITCH Works Tango2 Turn-Signal Kit for 2025-Up Polaris Xpedition XP / ADV is available now at SSVWorks.com and through authorized dealers.

For product info, click here.

For more information, please visit www.SSVWorks.com, call 818-991-1SSV (1778), or email sales@SSVworks.com.

LIBERTYVILLE, IL (08.26.25) – CS Series speakers are engineered to handle everything — from powerful vocals and guitar riffs to deep bass drops — and createenhanced clarity and rich, layered sound. Equipped and designed with Neo-Mylar soft dome tweeters, they produce crisp, high-volume audio balanced through a passive crossover, while offering smooth and clean midrange tones paired with punchy midbass frequencies.

It’s your audio system — elevate it with speakers that bring crisp and sharp playback upon every song. Take your audio game to the NEXT LEVEL with the CS Series of speakers!

LOUDER CS SOUND STARTS NOW.

For product info, click here.

AUSTIN, TX (08.25.25) – The dB Drag Racing Association is proud to announce the return of Deaf Bonce by Alphard Group as Presenting Sponsor of the 28th Annual dB Drag Racing Finals, taking place October 11–12, 2025.

This year’s Finals will unite elite car audio competitors across multiple venues as they contend for regional titles and the coveted Championship ring. The event will feature signature formats that define the sport: dB Drag Racing, Bass Race, Top Dog, Freestyle, and Psychlone.

As a longtime leader in high-performance car audio, Deaf Bonce has consistently fueled innovation and elevated competition standards. Their lineup of full-range speakers, amplifiers, and subwoofers showcases a relentless drive to advance sound engineering and deliver competition-grade performance.

Building on more than a decade of collaboration, Alphard Group remains a steadfast supporter of the car audio community. Vladimir Mukhin, representing Deaf Bonce, shared “It’s an honor to support the Finals once again. This event showcases the passion and perseverance of competitors throughout the season. We’re thrilled to be back and part of the action!”

To learn more about Deaf Bonce products: https://alphardaudio.us

BLOOMINGTON, MN (08.25.25) – Purpose built for the off-road environment, Rockford’s Element Ready™ products are built to stand up to water, dirt, mud and UV rays, making sure all your audio components perform regardless of the conditions. The Rockford team of engineers have designed the BEST sounding SXS kits available. The Plug-n-Play harnessing & tutorial videos make installation a breeze.

Fall is the time to turn your Polaris Pro in the audio game! Or MAX the volume on your CAN-AM.

Log in to the portal here.

PIGEON FORGE, TN (08.22.25) – Alps Alpine North America, Inc. (“Alpine”) is on site at the 13th annual Great Smoky Mountain Jeep® Club Invasion (GSMJCI) at the LeConte Center in Pigeon Forge, TN from Thursday, August 21 to Saturday, August 23. This is the fourth time Alpine will be at GSMJCI offering the latest dash and audio solutions designed specifically for the Jeep® Wrangler and Jeep® Gladiator drivers. All products will be available for purchase during the event with special, event-only pricing.

Alpine also has a large installation bay, powered by Tampa-based Alpine Authorized Retailer Soundwaves, so customers can drive home with their Alpine purchases installed. The installation space is located directly next to the Alpine booth space. Across the board Alpine has seen strong action in the booth and installation bays. Alpine partners DOW Technologies and Soundwaves Tampa, along with support from Tech Marketing, have been connecting with Jeepers.

All GSMJCI visitors are encouraged to visit the Alpine booth and take advantage of the special, event-only deals and on-site installation services during the three-day event.

Images showcased below are from Day-1 Action.

Visit alpine-usa.com for more.

OCEAN CITY, MD (08.22.25) – KICKER has returned for its eighth year as title sponsor of the annual Ocean City Jeep Fest, a celebration of all things Jeep and the owners who love them. High winds and rain from Hurricane Erin delayed the official opening of the event until Friday, August 22nd.The event includes beach crawls, a vendor village, sand course, parties and more. The Ocean City Jeep Fest 2025 was scheduled to run August 21-24.

Jeep fans, and the public will hit the picturesque beaches of Ocean City to show off and admire the infinite ways Jeep vehicles can be enjoyed and customized. Kicker is near the Roland E. Powell Convention Center with the KICKER XRV is featured on site and Livin’Loud with the subwoofer packed Boom Room.

KICKER Team Members Jeremy Wynn and Steven Bambrough rolled the KICKER XRV 1441 miles from Stillwater for the event. Opus Marketing Team members are on site along with area dealer AudioWorks (Newark, DE.) and will be selling and installing audio systems on-site for the entire show and will feature several audio packages for purchase made especially for Jeepers… stay tuned for exciting news.

On-site images showcased in this article show exciting things to come.

Full event details are available on the OC Jeep Fest web page at www.oceancityjeepfest.com.

REDMOND, OR (08.21.25) – “Falcón Sales has organized a Car Show, and much more, at InTune this Saturday, August 23rd in Redmond OR from 10 AM to 4 PM. This is their First Ever Parking Lot Party Car Show and the street is be blocked off out front” Kam Frisbee related.

There will be free pizza from Wild Mike’s Pizza and free cotton candy and dirty sodas from Let’s Get Frizzy. For entertainment InTune will provide a bounce house for the kiddos and a live DJ. There will be 100+ cars with multiple vendor demo vehicles from manufacturers including Wet Sounds, Alpine, Diamond Audio and Sony.

The following Reps will be attending to support and offer help with product sales… Jeff Oliver from The Progressive Group representing Kenwood, Rockford Fosgate and Viper. Dave Gates, Kam Frisbee and Jorge Fornos from Falcón Sales will be on site representing Wet Sounds, Sony, Alpine, Memphis Audio and Sounds Skins. Ryan Klein, Diamond Audio, will also be in the house.

Concluding Frisbee related, “We are anticipating a huge turnout and we’ve all put many hours into making this a great show.

Stay tuned for much more. Contact InTune at 541-923-1636.