CHINO CA (05.04.26) The world‘s premier dirt track motorcycle racing returned to the Silver Dollar Speedway in Chico CA on Saturday, May 2. This was Round 5 of the 2026 Progressive Flat Track Championship for the nations top riders to go for a glory on the legendary track.
Lorin Morrell, Maddog Media, had all set up and said the event was a real burner. Dana Doyle, Doyle Sales, rolled his KICKER Chrysler demo car on the grounds and was Livin’Loud making demos for attendees throughout the event.
KICKER was set up early with the product tent and Dana Doyle with his Chrysler demo.
Attendees checking out the midway before the racing began.
Action in the booth was very strong through the day. In the local area there are many bikers and that season is ramping. KICKER is providing more products for bikes than ever. Under the tent there was a wide wide variety of products for trucks, marine, powersports and auto also.
Dana and Lorin with a quick selfie.
“The KICKER booth was setup right by the entrance so all walked by as they were headed to the track. There were also a number of vendors in the midway that got action during breaks in the action on the track. Entering and leaving attendees saw KICKER’s wide selection of products and could experience live demos in Dana’s loaded KICKER Chrysler. This was one terrific event” Morrell related.
SHREVEPORT, LA (05.02.26) – The 12volt Central Studios offers multiple ways for 12volt industry members to connect across the 12volt community and with consumers while delivering fresh industry news. The 12volt Central Studios Marketing Ball is the latest way. The 12voltSTP Tool, Custom QR Codes and 12volt Central Studios offer easy to use opportunities to connect with industry members and consumers. A SMARTPHONE and a Snap of an image and Txt with a few words is all it takes…Presto. 318 469 2526 IS THE NUMBER!
By definition’ Marketing is the activity or business of promoting and selling products or services including advertising’. An industry member can hold a product in their office, Snap an image and Txt this way with a few words, and Presto we can put them in their custom studio. That can get their 12volt Central Studios Marketing Ball in play. Industry members must realize marketing is a 24/7 journey for success.
In today’s AI driven digital and social media world it is more important than ever for members of the 12volt industry to connect with industry members and consumers. These activities are more important than ever to drive in-vehicle automotive upgrade awareness and business for brick and mortar retailers. Consumers can’t feel the bass in their chest or appreciate the separation of mid-range and highs on a smartphone or laptop. The in-store experience is more important than ever!
A 12volt industry member can be at a show trade show, consumer show or a rep on the road calling calling on dealers. With the 12voltSTP Tool all it takes is for that industry member to Snap and Txt and Image, with a few words, to 318-469-2526 and Presto we can put the 12volt Central Studios Marketing Ball in play showcasing your company’s products and activities.
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SAINT JOSEPH MO (05.01.26) The House Of Sound hosted a very successful Garage Sale at their location in Saint Joseph MO on Saturday, April 25th.
Owner John Gregory related, “We had been thinking about doing an event like this for sometime. Brent Hale and I finally made it happen on Saturday with the Garage Sale. We planned to open at 9AM, but people were lining up at 8:30 to come in, check out the great deals and make purchases.”
Chris Pace positioned the Arrowhead JBL Trailer right outside the entry.
Continuing, “Chris Pace rolled in from Kansas City pulling the Arrowhead JBL trailer that he parked right in the driveway by the entrance. It really got a lot of attention as people were driving by. Chris did a ton of product demos that generated some on site sales. We’re thinking about doing some remodeling so clearing out some old inventory worked out very well. We had people coming in a few days after to see what was left.”
Customers checking out deals inside the garage.
“At JBL we have a long-term relationship with John and the House of Sound. The company operates with integrity and professional support of the Saint Joe and surrounding communities. We are honored to be a partner with John Gregory” Shawn Spedding related. Spedding is the Director of Sales for JBL Mobile Audio Aftermarket Consumer Audio.
Chris setting up a demo for a customer.
Chris Pace, Arrowhead Sales and Marketing, stated “At Arrowhead we enjoy working closely with John and Brent. They are a great business partner and they certainly take care of their customers in the community. Supporting them with the JBL Trailer at the House of Sound Garage Sale was a natural. We made sales and it was an opportunity for me so connect directly with consumers to get a read on what’s hot with audio for cars, trucks, bikes, boats and powersports.”
“Sales were strong at the House of Sound Garage Sale and we did a ton of JBL demos. Look forward to John’s next event.” Chris Pace stated.
House of Sound has served the Saint Joe community since 1993 and John is planning for many more years.
Seattle, WA (April 30,2026) Mark Giovannetti, one of the Pacific NW Mobile Electronics organizers, reports that everything is coming together nicely for the 12th annual event on May 18,19, and 20th in Seattle, WA.
“We’re extremely pleased with the vendor interest for this year’s event! We’ve heard from vendors like Escorts’ Brady Siebert and Donny Montgomery, who will be attending again, and Donnie will be hosting a master class on Escort Radar -“Precision Selling at a Higher Level and how Milliseconds Made a Difference” on Tuesday, May 19, at 10:15 am.
For more information, and to register for the Expo and Trainings, go to:
HUNTINGTON BEACH CA (04.29.26) This is a highly immersive fabrication environment where attendees will actively participate in building and testing multiple enclosure designs throughout the course.
Participants will:
Design and model multiple subwoofer enclosure configurations
Build and assemble multiple working enclosures
Test and evaluate output performance and efficiency across different designs
Compare acoustic response characteristics in real-time using measurement tools
In previous training sessions, over 25 different enclosure designs were built and tested, providing participants with direct exposure to how design variables affect output, response, and efficiency.
Group discussions get all engaged.
Performance validation is conducted using Term-PRO measurement systems, allowing attendees to analyze real output data and refine design decisions based on measurable results.
Industry Collaboration & Equipment Access
This training is co-sponsored by DB Drive, Trulli Audio, and Exile Audio, whose contributions in providing amplifiers, drivers, and system components help support a fully hands-on, production-level training environment.
Testing for the exact fit is very important.
Attendees will work directly with supplied equipment throughout the course, gaining real-world experience tuning and evaluating systems under load.
As part of the testing program, participants will also evaluate the performance of the new Trulli Audio TD-19 19-inch subwoofer platform, installed and tested in multiple enclosure configurations under controlled conditions.
Training Environment
This is a high-intensity fabrication and design workshop, not a lecture-based course.
Attendees should expect:
Active CNC machining and woodworking
Full enclosure assembly and fabrication work
Continuous measurement and testing cycles
Collaborative design iteration sessions
Work clothing is strongly recommended, as the environment is production-focused and involves extensive hands-on fabrication.
During the HB sessions, many different enclosures are put together.
Key Learning Outcomes
By the end of the training, participants will have practical experience in:
Designing high-efficiency subwoofer enclosures from scratch
Controlling airflow, port tuning, and acoustic response
Translating CAD designs into CNC-ready production files
Building and testing multiple enclosure systems
Interpreting real performance data to refine design decisions
Improving consistency and repeatability in fabrication workflows
Complicated Extreme enclosures are also projects on the HB hands-on training schedule.
Event Details & Registration
The training will take place at Automotive Entertainment OC’s Huntington Beach facility from May 1–3, 2026.
Due to the hands-on nature of the program, seating is strictly limited to ensure direct instructor access and workshop efficiency.
Registration is now open.
For more information or to reserve a seat: 📞 714-848-8489 📧 customerservice@ae-hb.com
Daytona Beach Florida (04.28.26) – Two beautiful spring days set the stage last week at Jeep Beach, with a light rain holding off until after the event concluded. Soundcrafters, Daytona Beach’s Car Audio Powerhouse returned to Jeep Beach with a markedly different approach this year.
Soundcrafters principal, Paul Papadeas, explained: “Our first Jeep Beach event was seven years ago. We moved our entire shop to the event, showcasing multiple brands in Jeeps on display, while selling, then installing, in the NASCAR Garages. This year was different; we focused exclusively on Rockford Fosgate Jeep systems.”
In prior years, presenting multiple brands required extensive consultation and system design. This year, the focus shifted to Rockford Fosgate’s Stage 3 and Stage 5 systems, engineered and pre-tuned specifically for Jeep Wranglers and Gladiators. With systems already acoustically optimized using integrated DSP, the traditional design phase was virtually eliminated.
The Soundcrafters set up was designed to focus on Rockford Fosgate Stage 3 and Stage 5 systems for Jeeps.
By simplifying the process and offering a single, purpose-built solution, customers made faster decisions, and overall ticket values increased. As Papadeas noted, “When customers get bogged down in design choices, it can slow decision-making. This streamlined approach made everything more efficient.”
The crew on site featured Gregg, Bill and Bjorn members of Team Progressive/Rockford Fosgate on the left with Jake, Anthony and Torrey from SOUNDCRAFTERS on the right.
Sales efforts were supported by two Rockford Fosgate representatives and one regional manager. Three demo Jeeps showcased both Stage 3 and Stage 5 systems for attendees to hear.
For more information on Stage 3 and Stage 5 Jeep systems, visit RockfordFosgate.com. To learn more about the event, visit JeepBeach.com. To connect with nearly five decades of car audio expertise, visit Soundcraftersdb.com or call 386-761-8800.
LAKE HAVASU AZ (04.27.26) KICKER and the team were onsite with theKICKER XRV, RZR and so much more as a presenting sponsor of the 2026 event. This was the 10th year with KICKER participating in Desert Storm. KICKER first started at Desert Storm with a 10×20 booth with River Dave and Wired 4 Sound. The last 7 years KICKER has been onsite as the Top Sponsor with a much, much larger presence at the downtown Street Festival and on the lake boat parades through the days and dockside evenings Friday and Saturday.
Jeremy Wynn related “The Desert Storm Party got off to a great start on a beautiful Thursday. All setup was done on Wednesday and the KICKER booth and area was packed with people until Saturday’s closing bell. The KICKER XRV is a magnet at events and the BoomRoom was full for demos non-stop. The evening street parades with amazing boats and dockside events lasted into the night.” Jeremy is Promotions and Event Manager.
Early morning setup began.
Lorin Morrell, Maddog_Media, is on site at manyKICKER consumer events…including Desert Storm. Morrell related “The attendance at this year’s Desert Storm definitely showed an increase from last year. This year the KICKER XRV was on a prime spot up people were talking about it across the huge venue. With the street parades and action on the water KICKER was definitely ‘Livin’Loud’!
When the event opened on Thursday morning soon, people were checking out the KICKER setup
“Massive is the only word for Desert Storm 2026” Morrell stated.
This is just a small portion of the thousands of boat enthusiasts having fun.
Streets in Havasu were blocked off for thousands of people to check out the boats.
Tracy Focht, Western Regional was on site with Bobby Flores from Murfco and they spent time across KICKER activities plus connecting with area retailers who attended Desert Storm 2026.
At dusk Lorin Morrell was filming the parade in the Elite Audio pontoon boat. The boat was playing the national anthem and people paused for blocks in honor.
The Anderson Powersports Desert Storm 4-Day event schedule featured the Krusin’ 4A Kause & Kick Off Party, IHRA Street Party, Go Lake Havasu Parade Of Power Anderson Powersports Desert Storm Poker Run and Shugrue’s Shootout.
The street parades lasted into the night.
From the first night kick-off vendor party, to the hustle of the street party and the family atmosphere throughout the event Desert Storm 2026 at Lake Havasu City was amazing. Lasting friendships were created with extended families at Desert Storm. At Desert Storm 2026 KICKER went overboard and was definitely Livin’Loud. The KICKER branding was very impressive for all at the event. All are looking forward to Desert Storm 2027.
This image from above shows the scope of the Desert Storm action that will return in 2027.
SHREVEPORT LA (04.26.26) As many people know Mike Beyersdoerfer retired on March 31, 2026 capping a 56 year career that included time spent in four industries… Consumer Electronics, Motorcycle, Automotive Aftermarket and RV. Mike’s very successful 56 year career was built on connecting with members all across those industries.
Below are a number of images with Mike and friends in retailer’s stores… And all with a smile.
From the 12volt Central Studios, we wish Mike many happy years on retirement road.
PITTSBURG PA (04.25.26) Team Nutz is a very proactive retailer in Pittsburgh that continually connects with consumers at local community events and charity fund raisers. In addition Team Nutz attends distributor shows and industry events in Las Vegas. Team Nutz definitely works as a team and team members travel to attend many events.
The Team Nutz crew and a great image with Kevin Taliani.
Team Nutz, with Ed and Nina Nuttall, along with 10 team members spent the day at the Davis Distribution show in Pittsburgh on Tuesday April 7th . At events team members have a plan for the day as was the case of the Davis Distribution show. There was an opportunity for all team members to network with industry members at the event, attend any trainings and visit the booths of nearly 50 companies exhibiting. That evening all of the team members enjoyed the delicious dinner. Early the next morning, they were set up at a local consumer event.
Ed Nuttall related “By attending these in-person events we learn so much about actual activity that’s happening in brick and mortar retail stores, specials and promotions that dealers take advantage of as our team takes the opportunity to work as one. We have attended previous Davis Distribution shows and it is terrific to know the Taliani family members. The 2026 event raised the bar and we look forward to attending the 2027 Davis Distribution Show.”
“We learned a lot about BEYMA as Jose Diaz was setting up the booth” Ed Nuttall
NORTH FORT MYERS, FL (04.24.26) — GENEVO AMERICA, the North American division of GENEVO s.r.o., announced a strategic partnership with Specialty Premium Solutions, a subsidiary of Specialty Marketing, to represent and expand the GENEVO brand across the United States and Canada.
This partnership marks a significant milestone as GENEVO—Europe’s #1 radar detection brand—enters the North American market with a focused, dealer-first strategy designed specifically for the 12V specialty retail channel. Through this collaboration, GENEVO AMERICA will leverage Specialty Premium Solutions’ extensive distribution network, deep industry relationships, and proven expertise to introduce its premium radar and laser protection systems to retailers across the region.
BJ Powell (L) and Corey Ferguson with new GENEVO America products.
As part of the agreement, Specialty Premium Solutions will represent GENEVO AMERICA across all states east of the Mississippi River, including Texas, Arkansas, Oklahoma, Mississippi, and Louisiana, ensuring comprehensive coverage across key markets in the eastern United States.
Ray Woolf CEO of GENEVO America
“GENEVO AMERICA represents a new standard in driver awareness technology,” said Ray Woolf, CEO of GENEVO AMERICA. “Partnering with Specialty Premium Solutions allows us to align with a team that understands this category at the highest level. Their reach, relationships, and reputation within the 12V space make them the ideal partner to introduce GENEVO to the North American market the right way.”
“Specialty Premium Solutions is very excited to represent GENEVO AMERICA as they introduce Europe’s #1 Radar brand into the US and Canada markets,” said Bill Dolsen, Vice President of Sales at Specialty Premium Solutions. “Ray and the GENEVO team offer incredible expertise in the category, and we look forward to introducing the brand to 12V Specialty Retailers.”
GENEVO AMERICA brings a portfolio of advanced radar detection and laser protection systems engineered in Europe and refined for the unique enforcement environment of North America. With a commitment to performance, precision, and continuous innovation, the company is positioned to deliver a differentiated offering in a highly competitive category.
Specialty Premium Solutions will play a key role in executing GENEVO AMERICA’s go-to-market strategy, supporting dealer onboarding, product education, and long-term channel development. The partnership underscores a shared commitment to delivering premium solutions, protecting dealer margins, and building sustainable growth within the 12V specialty channel.
