KICKER Shines at Desert Storm 2026: A Celebration of Sound

LAKE HAVASU AZ (04.27.26) KICKER and the team were onsite with the KICKER XRV, RZR and so much more as a presenting sponsor of the 2026 event. This was the 10th year with KICKER participating in Desert Storm. KICKER first started at Desert Storm with a 10×20 booth with River Dave and Wired 4 Sound. The last 7 years KICKER has been onsite as the Top Sponsor with a much, much larger presence at the downtown Street Festival and on the lake boat parades through the days and dockside evenings Friday and Saturday.

Jeremy Wynn related “The Desert Storm Party got off to a great start on a beautiful Thursday. All setup was done on Wednesday and the KICKER booth and area was packed with people until Saturday’s closing bell. The KICKER XRV is a magnet at events and the BoomRoom was full for demos non-stop. The evening street parades with amazing boats and dockside events lasted into the night.” Jeremy is Promotions and Event Manager.

A bright red boat displayed in front of a KICKER performance audio booth with promotional signage, surrounded by vehicles and under a clear blue sky. — ***Early morning setup began.***

Lorin Morrell, Maddog_Media, is on site at many KICKER consumer events…including Desert Storm. Morrell related “The attendance at this year’s Desert Storm definitely showed an increase from last year. This year the KICKER XRV was on a prime spot up people were talking about it across the huge venue. With the street parades and action on the water KICKER was definitely ‘Livin’Loud’!

Outdoor event with a red boat and a black truck, featuring Kicker branding. People are interacting near the display, with banners in the background. — ***When the event opened on Thursday morning soon, people were checking out the KICKER setup***

“Massive is the only word for Desert Storm 2026” Morrell stated.

A busy river scene with multiple boats and people enjoying a sunny day. Palm trees line the shore, and several tents can be seen on the banks. — ***This is just a small portion of the thousands of boat enthusiasts having fun.***

Aerial view of a crowded street filled with people walking, surrounded by vendor tents and parked vehicles. — ***Streets in Havasu were blocked off for thousands of people to check out the boats.***

Tracy Focht, Western Regional was on site with Bobby Flores from Murfco and they spent time across KICKER activities plus connecting with area retailers who attended Desert Storm 2026.

A group of men on a stylish black boat with red LED lights, set against a dusk background. One man is holding a phone while another stands beside him. — ***At dusk Lorin Morrell was filming the parade in the Elite Audio pontoon boat. The boat was playing the national anthem and people paused for blocks in honor.***

The Anderson Powersports Desert Storm 4-Day event schedule featured the Krusin’ 4A Kause & Kick Off Party, IHRA Street Party, Go Lake Havasu Parade Of Power Anderson Powersports Desert Storm Poker Run and Shugrue’s Shootout.

A large crowd of people walking along a street during the night, with palm trees and colorful lights in the background. — ***The street parades lasted into the night.***

From the first night kick-off vendor party, to the hustle of the street party and the family atmosphere throughout the event Desert Storm 2026 at Lake Havasu City was amazing. Lasting friendships were created with extended families at Desert Storm. At Desert Storm 2026 KICKER went overboard and was definitely Livin’Loud. The KICKER branding was very impressive for all at the event. All are looking forward to Desert Storm 2027.