SEMA Show Industry Awards: Icons and a Big Announcement Took Center Stage

DIAMOND BAR, CA (12.21.22) – One of the annual SEMA Show’s many distinctions is its weeklong display of greatness. From new products and innovations to the groundbreaking people driving the specialty aftermarket to new heights, the SEMA Show reflects the industry’s reach for excellence. Perhaps that’s the reason the Show’s award ceremonies resonate so deeply with thousands of Show participants.

“We are pleased to congratulate all the winners that we celebrated throughout numerous events and competitions during the 2022 SEMA Show Week,” said SEMA President and CEO Mike Spagnola. “This is an industry founded on deep-seated passion and the constant enthusiasm to excel at one’s craft—and all our SEMA Show winners and honorees embody that spirit.”

SEMA Launch Pad WInner
(Industry Banquet)
Kevin Robinson, TRAC LLC
Sharing the Passion
(Industry Banquet)
James Lawrence, SEMA Chairman of the Board

The 2022 SEMA Show introduced several major updates to its traditional awards presentations. First, with e-commerce expanding and data-driven transactions becoming more routine, the SEMA Warehouse Distributor of the Year award evolved into a new Channel Partner of the Year award. The award honors the contributions of sales, distributors, retailers and e-commerce channel(s) in the industry as well as the distribution companies that support retailers.

Celebrating an Industry
(Industry Banquet)
Mike Spagnola, SEMA president and CEO
Chairman’s Service Award
(Industry Banquet)
WD-40

In addition, the Channel Partner of the Year and the Manufacturer of the Year award presentations were moved to the SEMA Show Kickoff Breakfast on Tuesday morning, November 1, at the Westgate Las Vegas Resort & Casino. Held just before the Show’s official opening, the event was previously called the New Products Awards Breakfast. Under its new name, the 2022 event continued its tradition of honoring the Show’s best new products across numerous categories, including two new categories for electric vehicle and advanced driver assistance systems (ADAS) products.

Jarod DeAnda, known as the “voice of Formula Drift,” hosted the reformatted 2022 breakfast. He was joined on stage by Hoonigan driver Ken Block and Hoonigan Co-Founder Brian Scotto, who discussed “Electrikhana,” a new video featuring an all-electric Audi S1 Hoonitron that was shot on the streets of Las Vegas. “Electrikhana” is the latest video of the wildly popular “Gymkhana” series.

GEN-III Innovator of the Year
(Industry Banquet)
Mike Burns, ValvoMax
Influencer of the Year
(Industry Banquet)
Larry Chen, Photographer/Videographer

“Combining the Channel Partner of the Year, Manufacturer of the Year and New Product Awards into one event early in the week enabled winners to promote their honors throughout Show Week,” said SEMA Vice President of Events Tom Gattuso. “We were also very honored and excited to have Ken Block and Brian Scotto at the event. They are inspirational, and the ‘Gymkhana’ series and cars represent what our industry is all about.”

Person of the Year
(Industry Banquet)
Josh Poulson, Auto Additions Inc.
Industry Icons
(Kickoff Breakfast)
Jarod DeAnda, Brian Scotto, Ken Block

Meanwhile, the SEMA Industry Awards Banquet, the traditional Thursday-night venue for major awards, also got a dynamic makeover, which included a novel center stage and a streamlined run time. Themed “Further. Faster. Together.,” the event featured the SEMA Person of the Year and GEN-III Innovator of the Year awards, along with the first-ever SEMA Influencer of the Year award designed to honor content creators who make a positive industry impact across social-media channels. The evening also included a tribute to industry icons Walker Evans, Jack Roush and Robert Eugene “Gene” Winfield, who were named to the SEMA Hall of Fame in the summer of 2022.

The banquet further made headlines with the announcement that the SEMA Show is going citywide in Las Vegas, starting this year. Another high point came with the audience of about 3,000 casting the deciding votes via text to name Kevin Robinson, inventor of the TRAC Tire Jack, as the ultimate winner of the 2022 SEMA Launch Pad competition. Winnowed from a field of five Show finalists, he and runner-up Susan Pieper, DMOS Collective CEO, got to pitch their product ideas before panelists Chip Foose, Jared Hare, Myles Kovacs and Alex Parker just before the audience vote.

Channel Partner of the Year
(Kickoff Breakfast)
Turn 14 Distribution Inc.
Manufacturer of the Year
(Kickoff Breakfast)
Baja Designs Inc.

“There were many changes to our Show’s recognition programs for 2022,” observed Gattuso. “All our awards and recognitions represent an extremely dynamic industry, so as our industry has evolved, we’ve been pleased to evolve with it.”

The photos above capture the winning moments and highlights of the Show’s many award presentations at the Kickoff Breakfast and the Industry Awards Banquet.

Visit sema.org/awards for more.

This article was written by Mike Imlay for sema.org.

The Metallica All Within My Hands Foundation Concert Rocked The Microsoft Theater

LOS ANGELES, CA (12.19.22) – The Microsoft Theater was packed on Friday night for the Metallica Concert. The Helping Hands Auction will be completed this coming week. PowerBass was proud to partner with friends at T-FRESH / TIMMY FRESH BRAND custom bicycles and their Metallica Themed Charity Auction Bike!

Metallica fans headed into the Microsoft Theater in LA on Friday, December 16th.
Erik Harbour holds his VIP Pass as the heads into the Metallica concert.

The Timmy Fresh Metallica bike was added as a charity raffle item for the All Within My Hands Foundation to be auctioned at the Helping Hands Concert & Auction in Los Angeles December 16th! A PowerBass BT-200 was added to Timmy Fresh Custom Bike and added to the value of that auction item.

Erik Harbour, PowerBass VP, was instrumental in arranging the BT-200 Portable Bluetooth Speaker and attended the concert.
“The Microsoft Theater was packed and Metallica did not disappoint. Their performance was Emmy winning and the presentation on stage was second to none. The Helping Hands Auction will happen in a couple days and the top bid on the Tommy Fresh bike is over $2500. The auction winner will certainly enjoy the PowerBass BT-200 Bluetooth” Harbour related.

Erik Harbour in the lobby with Lars Ulrich (R) is best known as a Danish musician, drummer and co-founder of the heavy metal band Metallica.
Metallica in concert with an amazing backdrop on the stage.

All Within My Hands is a non-profit, philanthropic organization created by the members and management of Metallica, dedicated to creating sustainable communities by supporting workforce education, the fight against hunger, and other critical local services.

The Timmy Fresh Brand Bike in the PowerBass booth at SEMA with the PowerBass BT-200 strapped to the lower bike frame.

The Metallica Auction Bike was featured on display in the PowerBass Booth at SEMA and spotlighted the new Timmy Fresh Bike mounts for the PowerBass BT-200 SPLIT Portable Bluetooth Speaker which keeps the rider’s music secure so the ride keeps on rocking!

For more see powerbassusa.com.

dBs For Toys… The dB Drag Racing Toy Drive 2022 Is Underway with Toys For Tots

AUSTIN, TX (12.16.22) – The dB Drag Racing Association is pleased to participate in the 75th Anniversary Marine Corps Reserve Toys for Tots program! The program collects new toys to be distributed as Christmas gifts to less fortunate children in the community in which the campaign is conducted.

The stockpile of toys collected at the dB’s For Toys event in Sacramento, CA.
When the dB’s for Toys event wrapped at Tune Time Stereo and Alarm in Redlands, CA on December 3rd all gathered for a group image with the Toys for Tots donations.

As an incentive to retailers and promoters that have hosted dB Drag Racing events during the 2022 season, the dBDRA will waive the listing fee for qualifying 1X events that are scheduled during the weeks leading up to Christmas. The entry fee for the competitors must be a new unwrapped toy. There is no limit on the amount of toys that can be donated, however, the minimum suggested toy should be $20+.

According to Wayne Harris, President of the dBDRA. “Our goal is to provide dB Drag Racing competitors and retailers the opportunity to get involved with their local communities by providing shiny new toys to children who otherwise might have gone without.”

Toys donated at the dBs For Toys displayed at the Crossfire event in Irving, TX.
Chris Gregory gives a big thumbs showing toys collected at the Toys For Tots event in Nashville.

To participate in the Toys for Tots competition series, retailers and promoters will need to contact the dB Drag Racing Association. Auto sound manufacturers are also welcome to participate.

While the Toys for Tots program is a US based program, many of the international dBDRA affiliates will be offering similar toy drives in their respective countries as well.

See termpro.com for more

Oracle Lighting Introduces Innovative New LED Light Bar Models Featuring Leading Edge Technology

METAIRIE, LA (12.15.22) – Oracle Lighting is proud to announce the successful launch of its new 5900 Series Multifunction Reflector-Facing Technology LED Light Bars. Debuted at the recent 2022 SEMA Show in Las Vegas, Nev. that garnered great attention and interest during the show, the new LED light bar system is now shipping with models starting at just $169.95 MSRP.

Featuring high-performance 8W LEDs and utilizing the latest RFT (Reflector Facing Technology) optics, which provide an impressive 95 percent light transmittance, optimize LED efficacy to maximize light coverage. The patent-pending design features an ultra-slim body (less than two inches tall) and standard dual heavy-duty mounting brackets to provide the user with options to mount these bars in a variety of applications where other LED light bars may not work. Other technology such as Electronic Thermal Management (ETM) is an onboard module that monitors PCB temperatures and regulates current if the LEDs to prevent possibility of LED overheating. This combined with over/under voltage protection, wide voltage input range (9V-36V), reverse polarity protection, high-current Deutsch DT Connectors, and IP68/9 Ingress Protection make this a very robust and high-quality system with long term reliability.

The unique design of the 5900 Series also features integrated multifunction marker lights with selectable colors. These Amber and White LED “Clearance Lights” enable the user to use the White for Daytime Running Lights (DRL) and the Amber as a Marker Light (Parking Light) for increased functionality. These marker lights can also be left disconnected if the user prefers not the utilize this standard 5900 Series feature.

“We had a tremendous amount of booth traffic during the recent SEMA Show, and our new 5900 Series LED light bars were one of our most popular featured products,” said Justin Hartenstein, Oracle Lighting director of development. “Using our new advanced optics to optimize LED efficacy, these new LED Light Bars perform well in a very crowded market space. It is hard to stand out with a new light bar considering they are all relatively made of the same components, a lens, a LED array, and a housing that doubles as s heat sink. We are happy to bring another option to market that provides the user with some functional features that makes this product stand out.”

Additional features and specifications include:

  • Available sizes: 14in., 20in., 30in., 50in.
  • Electronic Thermal Management (ETM)
  • ECE R10 CE and RoHS certifications
  • 4-pin Deutsch waterproof connector
  • Beam angle: 40 degree driving beam
  • Color temperature: 5500K – 6000K
  • Advanced Optic design for optimal visibility

Louisiana-based Oracle Lighting has been designing innovative lighting products and technologies for the automotive/12Volt, powersports, motorcycle, and marine markets since 1999. Oracle’s philosophy is this: in today’s world of fly-by-night vendors, we think it is important to partner with businesses that you can trust to be there for you today, tomorrow, and for years to come.

For more information on Oracle Lighting and its full product line, please visit www.oraclelights.com, call (800) 407-5776, or email info@oraclelights.com.

Highlights from the 2022 SEMA Show

Did you feel the energy? A juggernaut hit Las Vegas this past November 1–4 when the annual SEMA Show roared back into the city’s convention center. And it was clear the specialty-automotive industry was ready for business.

Reflecting a rapidly changing aftermarket, the Show greatly revamped its education, networking and event programs. There were also new exhibitions, features, vehicle displays, and plenty of interactive thrills seen, felt and shared throughout the 1-million sq. ft. trade event—not to mention thousands of new products for attendees to discover. Plus, there was an exciting announcement of new things to come, with SEMA undertaking a citywide expansion of the Show, beginning November 2023.

Chip Foose takes a photo with fans.

“SEMA wishes extend a huge thanks to our 2022 Show exhibitors, attendees, sponsors and partners for making the event such an outstanding success,” said SEMA President and CEO Mike Spagnola. “Across the board, participation far exceeded expectations, and the industry’s support and energy were everywhere to be seen. This Show will be remembered as among the best our association has ever produced, and demonstrates again why the SEMA Show remains the world’s number-one automotive trade event.”

After its successful return as a live event in 2021, the 2022 Show proved beyond a doubt that the specialty automotive industry is revved up and leaving the pandemic behind. Nearly 3,000 exhibitors and approximately 130,000 attendees flooded the 2022 Show halls, representing 30% growth over 2021.

The 2022 SEMA Show officially opens.

“Trade events like the SEMA Show are meant to both highlight and energize industry trends and innovation, and throughout the Show it was evident that SEMA-member companies are ready to seize the future,” said SEMA Vice President of Events Tom Gattuso. “It’s no exaggeration to say the 2022 Show was a historic milestone. From the moment you arrived at the Las Vegas Convention Center, you could feel the energy and momentum.”

“The 2022 event was very forward-focused,” added Gattuso. “We increased the size and scope of our SEMA Electrified section and added the new SEMA ADAS Showcase to demonstrate recalibration of modified vehicles for compliance with advanced driver-assistance systems, and attendee interest in both was notably high.”

SEMA Show Overland Experience.

“Also, there were more equipment manufacturers and electric-vehicle [EV] conversion companies for attendees to connect with as well as live demonstrations of products and procedures. We additionally expanded our educational seminars addressing vehicle electrification and other emerging technologies, and the many new opportunities they’re providing our industry businesses.”

Other key features included the popular SEMA Overland Experience, the Chip Foose Experience, and an eBay Motors Experience featuring the Hoonigan Burnyard, drift ride-alongs and a stunning collection of unique vehicles. An expanded OPTIMA Village played host to Ultimate Street Car Invitational events, numerous demos and celebrity appearances, and lots of tire smoke.

Moreover, the Show exuded industry diversity in every sense of the word. There were bed-dancing mini trucks, truck drifting, and lowrider hopping, courtesy TIS Off-Road and urban-car-scene veteran Myles Kovacs. Donk vehicles stood proudly alongside the traditional performance and street racers, trucks and off-road vehicles, hot rods and classic show cars. The Motorcycle Industry Council “Ride With Us” activation feature even taught new enthusiasts how to ride.

Special Keynote appearance by Emmitt Smith.

Meanwhile, the Show’s “Still I Race” exhibition paid tribute to African American Racing Association legends, and a SEMA Businesswomen’s Network (SBN) Ford Bronco Wildtrak showcased the growing contributions of female builders. Headline celebrities further appealed to a broad range of interests. They included keynote appearances by football great and now NASCAR team owner Emmitt Smith, NHRA champion Anton Brown, and Kevin Hart’s Muscle Car Crew, among others.

2022 SEMA Show Cruise.

The annual Monday-night Exhibitor Appreciation Party featuring the SEMA Awards, the Tuesday-morning Kickoff Breakfast, and the Thursday-evening Industry Awards Banquet all saw updated formats. Likewise, rules changes to the SEMA Battle of the Builders and Launch Pad competitions broadened their appeal, and the Show’s Friday Experience for qualified consumer attendees was expanded. Open to the public, the annual SEMA Cruise and SEMA Ignited after-party further amped public enthusiasm for car culture.

Ringbrothers

Ultimately, words can’t capture the scope and excitement of the 2022 SEMA Show. But you can get a feel for it all in these photos. And make your plans now: SEMA Week 2023 promises an even greater impact starting this November.

Visit semashow.com for more.

Written by Mike Imlay for sema.org.

Alpine Now Shipping High-Resolution Alpine Status Speakers for Factory Applications

AUBURN HILLS, MI (12.13.22) – Alps Alpine North America, Inc. (“Alpine”) has released new Alpine Status speakers: the HDZ-653S 6.5” OEM-Fit 3-Way Component Speaker Set, HDZ-65CS 6.5” OEM-Fit 2-Way Component Speaker Set, and HDZ-65 6.5” OEM-Fit Coaxial Speaker Set.

Exceptional Build Quality
Drawing inspiration from the Ultra High-Resolution AlpineF#1Status system, the Alpine Status speakers feature a unified carbon composite cone construction throughout the speaker components for a unified timbre identity. Alpine Proprietary Double Gathered Edge Surround technology gives the speakers ultra-low distortion and linear diaphragm movement that reproduces music true to the artist’s original intentions.

Custom developed for Hi-Res Audio Playback, the speakers have an ultra-wide bandwidth of 55Hz – 40kHz, which is perfectly suited for accurate reproduction of even the highest quality of studio recordings. Each speaker component is designed to cover a wider range of the playback spectrum, providing a wider range of adjustability.

Flexible Installation Options
The HDZ-653S, HDZ-65CS, and HDZ-65 are factory-fit speaker models that are intentionally designed to fit into most factory speaker openings without custom work. The HDZ-653S includes a 6.5” mid-bass driver, a 3.5” midrange driver, and a 1” slim-fit, high-range driver. The HDZ-65CS includes a 6.5” mid-bass driver and a 1” slim-fit, high-range driver. The HDZ-65 includes a 6.5” mid-bass driver and 1” coaxial tweeter.

When used as a complete system, Alpine Status achieves the highest in-class audio performance only second to the Ultra High-Resolution AlpineF#1Status.

The HDZ-653S, HDZ-65CS, and HDZ-65 are the latest components to release from the Alpine Status line and are now available at Alpine Authorized retailers and Preferred Online Stores. Installation options can be found on the Alpine-USA website through the store locator. 

Visit alpine-usa.com for more.

RPM Capped the NorCal 3-City Wet Sounds Training Swing at Wake Audio

RANCHO CORDVA, CA (12.12.22) – During the week of December 5th Reliable Products Marketing team members Scott Baughman and Brent Fujii were one the road in NorCal with Wet Sounds National Trainer Carl Campbell. The product training sessions were held in Livermore at Cattlemens on Tuesday, in Fresno at Dave & Busters on Wednesday and capped at the Wake Audio facility in Rancho Cordova on Thursday December 8th.

Scott, Carl and Brent arrived at Dave & Buster’s in Fresno (bottom image) and Livermore (top image).

“Each of our trainings for Wet Sounds dealers hit the mark. At each of the stops dealers were excited to attend factory training in the field and all engaged with Carl Campbell as he was spot on with his presentations. The Cattlemens and Dave & Busters locations were good locations for trainings but the Wake Audio facility knocked it out of the park” Baughman related.

Carl Campbell conducting the training at Dave & Buster’s in Fresno.
Wet Sounds raffle winners in Fresno.

Wake Audio is geared for marine audio with a 5000 sq ft facility in Rancho Cordova. At the time of the Wet Sounds training, which was set up in the installation bay, there were 7 boats, a CanAm and Lambo arranged in the area. Wet Sounds Marine and Powersports displays from the showroom were moved and set up in the training area.

The Wet Sounds training underway in Rancho Cordova.
This image shows the Wave Audio bay rearranged for the training.

“It was terrific to hold the last of the Wet Sounds trainings in the Wake Audio facility. Over 40 people attended with a couple of dealers driving from 2 and 3 hours away. Alex Aldma and his partner virtually insisted we hold the session in their facility. They arranged the shop and placed tables and chairs with room for the make your taco area for dealers. Wake Audio is a very top Wet Sounds dealer and they load 25’ and larger Malibu boats from top to bottom with Wet Sounds Marine.”

Wake Audio system light up the night on the lake too!
This Wake Audio Instagram posts shows their followers big possibilities.

Alex Aldma commented “Marine audio is what we do at Wake Audio since we opened in 2015. Consumers in the area know we are the place for high-end marine audio. When a customer has a $280,000 boat they really want, and certainly deserve, the very best in marine audio and Wet Sounds is our go to brand. Having the Wet Sounds training in our shop was special.”

Concluding, Baughman stated “It was a long but very productive week In total as Carl was able to train over 100 staff members from Wet Sounds dealers at the 3 stops. Each of the attendees were there to learn the latest from Wet Sounds and Carl delivered as each training went very well. We thank all who attended and contributed to the successful 3-City Wet Sounds training swing.”

Visit norcalrpm.com and wetsounds.com for more.

Kenwood Motorsports Camera Onboard with ‘High on the Hog’ Helicopter

LAWTON, OK (12.09.22) – High On The Hog is a company based in Lawton OK that offers helicopter hog hunting in southwest Oklahoma. Owner Travis Craig is a retired US Army helicopter combat pilot who offers hunters the opportunity to hunt wild hogs from his MD600N 7 passenger helicopter.

The High On The Hog helicopter takes off on the test flight with the new Kenwood Motorsports system.

Craig related “Feral hogs live in the wild and plague farmers, wildlife and the environment. I saw a way for hunters to go after these wild hogs and launched the High On The Hog company. Most hunts in my helicopter last just a couple hours so I was thinking of ways my clients could extend their rides with videos. In talking with a friend in retail he told me about the Kenwood Motorsports camera and gave me the contact to Marcus Vasconcellos who just happens to live and office right in Lawton. We discussed the concept and set a plan to do it.”

The Kenwood STZ-RF200WD installed in the cabin.
Marcos Vasconcellos during a camera test from the cockpit.

“As far as I know this was the first installation of a Kenwood STZ-RF200WD on a helicopter or aviation. I do a lot of riding on my bike and capture the experiences with the Kenwood camera. I immediately saw how hog hunters could extent their experience flying low over southwest Oklahoma and taking out a wild hog” Marcus, a Kenwood Specialist, related.

These hunters will be able to relive their High On The Hog experience.

Continuing, Marcus added “The actual installation was completed on Friday December 2nd. The installation went very smoothly as there was not the customization required in a vehicle interior. The control unit was mounted in the cabin and we placed one camera to capture images on the ground and the other to show passengers in the cabin. The helicopter runs on 24volts so we used an adaptor to get to 12volts for the Kenwood STZ-RF200WD. Travis has related that after just a few flights all is working as we had planned.”

The High On The Hog helicopter has participated in high school aviation classes.

“Once the trip from a hunt is complete I can supply digital files to my clients. I think many will show fellow hunters and friends. With the holiday season here we planning flights to see, and record, outdoor Christmas lights in cities and towns around Lawton. A big thank you Kenwood for the great camera system and to Marcus for working on this High On The Hog project” Craig concluded.

Visit kenwood.com/usa for more.

Reliable Product Marketing and Wet Sounds Are on the Road in NorCal

STOCKTON, CA (12.08.22) – During the week of December 5th RPM and Wet Sounds are on the road with a 3-stop training swing in Northern Cal. Carl Campbell, Wet Sounds National Trainer, along with the RPM Team members Scott Baughman and Brent Fujii scheduled 3 dealer product trainings… set for Livermore, Fresno and Rancho Cordova.

Scott Baughman (R) and Brent Fujii from RPM flank Wet Sounds’ Carl Campbell before the Tuesday night training in Livermore CA.

The trainings are designed for the entire shop covering both sales and technical information. Attendees will see first hand the new Wet Sounds REV HD product, Zero Speakers and the Stealth Series Sound Bars.

The first training session was Tuesday night at the Cattlemens in Livermore CA. Cattlemens is a venue that offers dining and private meeting space that was ideal for the Wet Sounds training. Over 25 were seated as Campbell covered the Wet Sounds lineup with a selection of products displayed on a table for dealers to check out firsthand.

 Carl Campbell conducting the Wet Sounds training for over 25 seated at Cattlemens.

RPM Principal Scott Baughman related “Dealers in our territory see Wet Sounds as their go to line for top quality marine sales. At Cattlemens the new REV HD10’ and 12” Tower speakers drew a lot of interest along with the new ZERO 6” and 8” coaxial speakers.”

Campbell related “In our training sessions we cover products but also marine system design and best practices plus provide an opportunity to answer technical questions for attendees. Some free stuff will also be available.”

A selection of Wet Sounds products were on display for a hands-on experience.

The Wednesday, December 7th was on the schedule at Dave and Busters in Fresno. The Thursday December 8th training, at Wake Audio in Rancho Cordova, will provide attendees with an opportunity to experience LIVE demos of some custom high-end marine installations.

The sessions are set 6 pm til 9 pm. Trainings to start a 6:30 with dinner about 7pm.

During travel between the training stops the team makes dealer visits along the route where possible.

Visit norcalrpm.com for more.

Couple Donates Classic Auto Collection to Northwood University

MIDLAND, MI (12.07.22) – A Mount Pleasant couple is donating more than $2 million worth of classic automobiles to support Northwood University and The Northwood Idea.

Michael and Dianne Morey have pledged 35 vehicles from their automotive collection in Mt. Pleasant, Michigan.

“We are incredibly grateful to Michael and Dianne for this extraordinary gift, which will be used to enhance our Midland campus, create scholarship opportunities, and build the university’s endowment for future students,” stated Northwood President Kent MacDonald.

A portion of the Morey Collection.

MacDonald noted the Morey’s family story is one of success from hard work — which is the epitome of what Northwood strives to instill in its students, and what its alumni exhibit daily in their respective fields.

The Morey’s story dates back to 1983, when they believed they could build a wood chipper better than anyone else. Mike left his job, invested in a small workshop, and with six employees and a small operating budget, built the Model 100 Brush Bandit, a 12-inch capacity disc-style chipper.

In 1987, based on the success of the Brush Bandit, Bandit Industries was created, and Dianne actively joined the company.

Bandit designed and launched the world’s first self-propelled track whole tree chipper in 1990 and continues to lead this industry segment. Bandit operates a network of more than 180 dealer locations worldwide.

Michael Morey is pictured with a portion of the Morey Collection.

In 2018, the Morey’s announced they would sell 100% of the company to their 462 employees in an employee stock ownership plan. This came after the company entertained two offers to sell from private firms.

“We realized neither was a good fit for Bandit, so we made the decision to sell to our trusted employees,” Dianne Morey told the Morning Sun in 2018.

The company now has 725 employees.

“The Morey’s are stellar examples of how ingenuity, persistence and dedication pave the way for success in a free-market society,” stated Justin Marshall, chief development and engagement officer for Northwood University.

The Morey family will transfer the vehicle titles to Northwood University prior to the close of this calendar year. By June 30, 2023, Northwood University will liquidate The Morey Collection with Mecum Auctions in a no-reserve auction.

The preference is for The Morey Collection to be auctioned at Mecum’s Kissimmee Auction on Jan. 6.

“The cars have been a large part of our lives, and each tells a story,” the Moreys said in a statement. “It’s time for these cars to write a new chapter, and support young men and women who want to work hard, build something of their own, and positively influence the communities they call home. Northwood University is a special place, filled with wonderful students, and we are thrilled to support their mission.”

Not all the cars will be auctioned off, as Northwood University will retain a 1958 Chevrolet Corvette to display on campus.

“We are very pleased to showcase this classic Corvette on campus as a reminder of the Morey’s generosity and American innovation, while using the vehicle throughout the year to support our mission to develop future leaders of global economic and social progress,” Marshall stated.

Northwood University will utilize up to $1,000,000 of the cash proceeds to enhance the campus experience and build upon recent campus improvements dedicated earlier this year in May.

The remaining proceeds will be used to build a scholarship and endowment fund supporting Northwood University’s free-enterprise mission.

Click here for details about the Jan. 6 auction.