GLENOLDEN, PA (12.15.25) – The 4th Annual Sassy Massey Toy Drive took place on Saturday, December 13th at the new Drive Tech Audio and Accessories store. “This was the largest turnout for this community event that collects thousands of toys for children to brighten their Christmas,” Michael Fusto related. Fusto has been the driving force behind this Christmas-giving event since the beginning.
The Santa bounce house grabbed attention.
Fusto, store owner, related, “We stepped up our game again this year and it turned out to be a much bigger turnout than last year. Days ago we positioned a 15’ x 10’ container with large Toy Drop-Off Bin signage to attract people wanting to support the Christmas giving effort. There were 20 local businesses highlighted on the signage that participated in the Toy Drive and all directed friends and social media followers to drop off toys in the bin. A friend has a storage company and he will make deliveries of the drop-off bin filled with toys to the Sassy Massey collection location when each bin is full. There will definitely be more trips to drop off toys for 17 hospitals this year than last.”
The showroom was packed throughout the event.
Continuing, “Saturday the 13th was crazy! The toy bin is now almost full and we plan for another bin to be filled by Christmas. At the event we had a live DJ, face painter, balloon twister and a Santa bounce house, plus tons of food and dessert. We had over 200 people stop by to donate and also check out our new store. Chris Henry and I were slammed. Representatives from the other sponsors helped with planning, setup and interacting with the crowd.”
This overhead shot shows the toy bin filling up.
“The activity in the showroom was definitely very busy, and the hot sellers for the day were remote starters and gift certificates. This allowed customers to select the right model for their vehicle while spreading installation time across multiple days. Several customers commented that they also donated toys last year and thanked us for getting behind this very thoughtful community activity. We took notes and plan to make the 2026 Sassy Massey Toy Drive even larger,” Fusto concluded.
KANSAS CITY, MO (12.15.25) – C.P.S. Sales and Manufacturing based, out of Kansas City MO, announces the launch of Impact Audio. C.P.S. has been in business since 1971 distributing top name brand audio components. In 1996 C.P.S. established a marine division supplying marine audio components to OEM boat manufacturers and marine dealers.
Brandon Lang, CPS VP, in his Kansas City office showcasing Impact Audio products.
In 1998 C.P.S. started to manufacture the company’s own house brand of speakers for Marine OEM’s. “This past year we decided to take these same high quality marine products to the aftermarket 12volt retailers” said Brandon Lang Vice President C.P.S.. “Impact Audio was born.”
Impact Audio is a narrow line of marine audio products consisting today of 2 models of OEM value series of speakers, 4 models of upgraded DSP series speakers and 2 models of waterproof marine media centers with a 10” subwoofer coming soon.
Impact Audio is well stocked with inventory and the attractive product boxes make great displays on the retail sales floor.
C.P.S. is now looking for key OEM 12volt retailers and distributors to partner with this exciting new profitable brand, Impact Audio, line of marine products.
POMPANO BEACH, FL (12.15.25) – RDVFL has announced the release of over 100 screen upgrade models for AUDI, BMW and MERCEDES BENZ vehicles from 2007-2019.
Rich De Sclafani, the CEO of RDVFL stated – We are thrilled to announce the release of these new products. We have 4 different model screens for 3 different brands of vehicles to accommodate everyone needs from a LINUX OS based 8.8” OEM fit touchscreen and Wireless CarPlay upgrade to a huge ANDROID OS based 12.3” fully loaded screen running everything from Wireless CarPlay to YouTube, Netflix and more! We have a beautiful OEM fit solution for AUDI vehicles to keep that clean OEM look, fit and finish while getting the touchscreen upgrade with the features you want. All the screens are in stock and shipping and have our industry leading 3 year warranty. The best and easiest way to find out if we have a screen to fit your vehicle is to use the vehicle selector on the website, just put in the year, make and model of the vehicle and the upgrades available will be there to click on.
• Android 14 OS • Qualcomm Snapdragon – 8 CORE / 8GB RAM / 128G ROM • 10.25” (AUDI) or 12.3” (BMW & MB) HD Display • Touchscreen and OEM Controls • Wireless Apple CarPlay • Wireless Android Auto • Retains ALL OEM Features • Front Camera Input (FORCED ONLY) • Rear Camera Input • Plug n’ Play • Factory Bluetooth for all audio* • Factory MIC* • SIM card slot (GSM NETWORK ONLY/T-MOBILE) • Built-in WiFi • Built-in Google Play Store • YouTube / Netflix / Sling / Disney / Amazon Prime Video + MORE • Built-in GPS: Online and Off-line Maps Supported • 3 Year Warranty
12VOLT CENTRAL STUDIOS (12.13.25) The 12volt Spin-to-Win Wheel was created to bring an element of fun to the 12volt industry. The weekly 12volt Spin-To-Win Wheel is now spinning in Year 7.
The 12volt Spin-To-Win Wheel rolled for the 350th time on Friday morning on December 12th.The Wheel landed on the Race Sport space and the Sound Master slip was drawn from the jar. We reached out to the winning retailer in Roswell GA and Anton Jadon was very happy to hear the news that a Race Sport prize will be headed his way. The social media posts from Sound Master spotlight a cool ride they have recently completed. The hot ride grabs attention and the follower sees the eye-catching Sound Master sign on the building.
Social media followers will see this hot ride and then the Sound Master store signage to remember the store for future upgrades.
Spinning out a winner each Friday, a lucky 12volt retailer can win a cool prize and top brands receive visibility across the 12volt industry.
12volt brands with a space on the 12volt Spin-To-Win Wheel include KICKER, RDV, PowerBass, CRUX, JBL, Kenwood, JVC, Race Sport Lighting, EBS Audio, King Boxes, Massive Audio, Q Power and VIPER. 12volt News and 12voltBeat $100. cash awards also have spaces on the 12volt Spin-To-Wheel for the winning 12volt retailer.
Past winners of the 12volt Spin-To-Win include…Stereo & Video Center-Tyler TX, The Outlaw Garage-Franklin TN, Exotic Sounds-West Palm Beach FL, Endless Possibilities-Aurora IL., Go Auto Sound in Union City NJ, Al&Ed’s South Bay CA, No Limitz Car Audio in Upland CA, Neil’s Specialty-Eureka CA, Sturgess Customs-Lexington SC, Audio By Art-San Antonio TX, SMS Car Audio in Marreo LA and Sweet Wheelz in Mississauga Ontario Canada, Cartronics in Biscayne FL, The CarAudio Shop in St Louis MO, Exotic Sounds in West Palm Beach FL, High North Customs in Grand Prairie Alberta Canada and AMS Audio in Bakersfield CA, Team QRT in Abbeyville LA and California Sound in Fontana CA and Jackie Cooper Electronics, Oklahoma City OK, MARS Audio-Orlando FL, All American Audio in Nutley NJ, Proline Car Stereo in Brooklyn NY, Custom Shop Miami, Tunes and Tint in Lakeland FL, Mobile Concepts Inc in Mokena IL, Seismic Auto Sound in Concord CA, Brooklyn Car Audio in Brooklyn NY, Audio Solutions in Florence MS, Enhanced Customs in Largo FL, Rayco Auto Clinic, Audio Design in San Jose CA, Go Bass Mode in Florida, Avenue Sound in Freeport NY, Audio Plus in Riverview FL, Stereo Zone in Whittier CA, In-Phase Car Audio in Omaha NE, AutoLife Group, N&H Electronics, SK Customs, Land & Sea, The Audio One, NC Custom Shop,Tint World Orlando, Ricky Smith’s Audio, VIP Custom Woks, Mobile Audio Concepts, Audio Lad, Sound Sensations, Dave’s Stereo, Stereo Design, Badlands Customs, Custom Audio-Erie PA, Voltz Autosports-Bridgeport CT, Infinity Sound and Security-Kissimmee, Autosport Plus-Canton OH, Stereo City Pros in Carmichael CA, Devine Concepts in Naples FL, The Sound Shop in Indian Trail NC, Extreme Performance Audio in Fresno CA, Audio Depot in Arlington TX, Audio Security in Houston TX, Earmark Car Audio and Marine in Lewisville TX, Audio Jam in Bear DE, Stereo City Ontario, Ontario CA, Audio By Art, San Antonio TX, Code Zero Customs in Tulsa OK, Ken’s Car Tunes in Mobile AL, Soundz Plus in Naperville IL, Markland Designs in Lithonia GA, Electronics Plus in Salinas CA, Xtreme Autosports in Santa Clarita CA, Superior Audio Sounds in San Angelo TX, Model Electronics in Ramsey NJ, Texas Dreamz Customs in Spring TX, Wired Electronics in Linden NJ and Intense Car Audio in OKC, OK, Underground Auto in Sarasota FL, Car Toys Tulsa in Tulsa OK, Real Audio in Erie PA, Go Autosound in Union NJ, DFM Stereo in Ukiah CA, Impact Tint and Audio in Tyler TX, Mobile Sound Systems in Arlington TX, Redline Audio and Performance In Spindale NC, Car Audio Land in San Diego CA, Audio X Custom Car Audio in Florence AL, River Oaks Car Stereo in Houston TX, American Radio Orlando in Sanford FL, Illustrious Customs in Woodbridge VA, Remote Start Pros in Lawrence MA, HiPro Audio in Victoria TX, AudioPlanetNY in Huntington Station NY, Endless Possibilities in Aurora IL, Audio Finesse in Santa Monica, Drive Customs in San Luis Obispo CA, Custom Works, Noblesville IN, AtoZ Detail in West Haven CT, Cars 843 in Charleston SC, CarTunes Atlanta in Atlanta GA, Mobile Concepts in Garwood NJ, Duke’s Car Stereo in Flint MI, Infinity Auto Sound, King Car Audio in Norwalk CT, PopTronics in Baltimore MD, Sanford Sound in Sanford ME, Angelvip2474 in Draper UT, Dynamic Car Audio in Baltimore MD, Hi-Pro Audio in Victoria TX, Car Stereo Max in Houston, Pro Audio Center in Richland MS, Rhodes Off-Roads in Farmington MO, Model Electronics in Ramsey NJ, Class A Sounds in Athens OH. Just Audio Video in North Providence RI, CT_Custom in Philadelphia, Audio Solutions in Florence MS and The Audio Shop RC in Rapid City SD, DG Motorsportz in High Point NC, ST Mobile in Texarkana TX, AR Custom OC in Orange CA, Temecula Mobile Sound in Temecula CA, Unique Auto Sound in Lindenhurst NY, D’s Garage in Corona CA and DS2 Mobile Solutionz in Tomball TX, C G Car Audio in Kissimmee FL, California Audio in West Valley City UT and The Action Audio Store in Wethersfield CT, Eclipse Car Audio in Vancouver WA, Electronics Depot Car Audio in Altamonte Springs FL. Car Audio Garage in Pearland TX, Pinnacle Autosound in Lake City FL, J H Audio in Bowling Green VA, The Car Audio Shop StL in High Ridge MO, Anthonys Car Stereo in North Highlands CA, Flynn Audio in Middleton WI, Living Loud Car Audio in Pelham AL, Trail Star Audio in Minnesota, On The Spot Audio in Pennsauken NJ, Animated Car Audio in Essex MD, West Coast Car Audio in Citrus Heights CA, Modified Auto Sound in East Alton IL, Star Car Audio in Hermiston OR, VapeNAudio in Clovis CA, SoundWorks in Millersville MD Eclipse Car Audio in Vancouver WA, J A Custom Audio in Houston TX Jose Electronics in North Hills CA, Sound Proof Car Stereo in Douglasville GA, Auto Additions in Springfield IL, Elite Car Audio in Hollywood CA, Masters Car Stereo in Greenville SC, Audio Plus in Eden NC, Seismic AutoSound in Novato CA, Car Audio Addicts in Pittsburgh PA and AudioKing Tinting in Yakima WA, Arias Tint and Alarms in Duncanville TX, Odeh Car Audio in Gadsden AL, 12volt Specialist in Newark DE, Cutting Edge Audio in San Diego CA, Southern Auto Fab in Lafayette LA, California Sound in Fontana CA, Big Boyz Toyz in Florence SC, 740 Audio in Athens OH and 12volt Outfitters in Hollywood FL., High Quality Auto Sound, Lawrence MA, Custom Car Stereo SC in Spartanburg SC, Zier Box in Dallas TX, Maximum in Manville NJ, Audio Car Stereo in Miami FL, Mach 1 Audio in Washington MO, Doren Car Stereo in Queens Village NY, Side-x-Side Audio in South Charleston WV, Sound Concept in Nanuet NY, Pda Road Gear in Littleton CO and A-Plus Audio and Tinting Newington CT, Audio Electronics in Indianapolis IN, Tint and Sound in Frederick MD, Tint World Wilmington DE, VIP Autoworks in Mentor OH, All Out Audio in Killeen TX, Yong’s Audio in Indianapolis IN, Custom Audio Concepts in Lima OH, Clear Vibrations in Quakertown PA, The Outlaw Garage in Columbia TN, Xpert Car Audio in Layton UT, No Doubt Window Tint in Ardmore OK, San Diego Car Stereo in San Diego CA, Smart Audio in Lawrence MA, Car Audio One in Chula Vista CA, Audio Excellence in Orlando FL, Ultimate Sounds 1 in Wilmington NC, King Kong Custom Audio in Albuquerque NM. Manny’s Customs in Stockton CA, OD Car Audio in Pasco WA, Car Tunes on Line in Largo FL, INOV8 Audio in Houston TX, Kartel Mobile Electronics in Waterbury CT, Pro Auto Sound in Hialeah FL Mobile AVC in Brunswick ME, Fabulous Auto Alarms in Passaic NJ, Jimmy_Sound_System in Lawrence MA, American Audio Concepts in Houston TX, Arias Tint and Alarm in Duncanville TX, Big Papas Car Audio in Cincinnati OH, Houston Audio Lab in Houston TX, 901 Sound in Memphis TN, Kurtz Car Stereo in Traverse City MI, Sound By Stephen, Music In Motion in Alsip IL, Current Automotive Design in Sparta NJ, Prestige Sounds in Pompano Beach FL, Mobile AVC in Brunswick ME, Telza Audio in Columbia SC, Limelight Automotive in Webster NY, Victory Lap Auto Restyling East Moline IL, Unique Audio VA in Lorton VA, Builds by Paul in Litchfield AZ, Voodoo Customs in Haltom City TX, Elevated Design in Phoenix AZ, Mobilework/Tintworks in Santa Maria CA, Nappo Car Audio in Houston, Platinum Car Audio in Washington, Ballistic Audiowerks in Smithsburg MD, Xteme-Car Audio in Bremerton WA, Beltline Motors in Decatur AL, Ultimate Sounds in Chattanooga TN, Santa Fe Auto Sound in Overland Park KS, Soundelux Car Audio in Chula Vista CA, Kartele Mobile Electronics in Waterbury CT, BK Audio in Pasco WA, CenCal Audio in Madura CA, Xtreme Auto Sound in Louisville KY, Victorylap Auto Styling in East Moline IL, Car Trendz in Alexandria VA, BLVD Customs in Lakeland FL, Audio Systems in Montclair CA, Fitment_nyc_shop in Jamaica NY, King Audio in Norwalk CT. Foss Audio in Tukwila WA, OG Car Audio in Kissimmee FL, Tint and Tunes in Sacramento CA, Dr Dashboard in Evansville IN, The Sound Shop in Chino CA, Extreme Concepts in Albertville AL,The-King of Custom in Longwood FL, Car Audio Depot in Modesto CA and Audio Dreams in Acworth GA, PCH Custom Audio in Long Beach CA, Crazy Ralph’s Car Stereo in Gonzales LA, Joe’s Cycle Therapy in Somerset MA, Cal Custom Audio in Tracy CA, NWA Audio in Bentonville AR, XT Audio in Miami, Tim’s Audio in Newport OR, Build’s By Paul in Litchfield AZ, DAW Discount Audio in Paramount CA and M12 Audio in Bluefield WVA, Jam City Pros in Caddo Mills TX, Finishline Shop in Lumberton NJ, Genuine Custom Audio in Riverside CA,Ballistic Autowerks in Hagerstown MD, Jeff’s Custom Car Audio in Royce TX, Pitbull’s in Houston, Aspen Sound in North Spokane WA, CP Designs in Jarrell TX and D&B Sales in Ft Wayne IN, Precision Custom Audio in Riverview FL, The King of Custom, Active Sound in NC, Car Stereo Plus in Sumter SC, Audioworks DE in Newark DE, Active Sounds in NC Speed Car Audio in Dallas, Voodoo Customs in Luling LA, BK Customs 616 in Grand Rapids MI, TPD HiFI in Broken Bow OK, HiFi Crusin’ in Hattiesburg MS, Superior Audio Sounds in San Angelo TX Intense Kustom Audio in Brentwod NY, California Audio in West Valley UT, H A Ross Entertainment, Voodoo Customs in Haltom TX, Absolutely Creative Customs in Boulder CO, Mobile Sound in Temecula CA, Redline Auto Sports in Hicksville NY, Sparked Innovations in Knoxville TN, Boosted Build in Warrenton OR, Prodigy Car Audio iManteca CA, Snow’s Auto in Spokane WA and PMC Customs, White Oak PA, InTune in Redmond OR, Tint Wrap Audio Guys in Fresno CA, Ultimate Sounds and Tinting in Chattanooga TN, MetJoe Auto Electronics in Kenilworth NJ and Pyramid Customs in Fort Worth TX and Drive Tech and Accessories in Glenolden PA and AutoSound Ohio in Willoughby OH.
Congratulations to all.
WTF..Win This Friday…See the next 12volt Spin-To-Win Wheel on Friday, December 19th.
ONTARIO, CA (12,12.25) – On Tuesday December 9th Erik Harbour Vice President of PowerBass and Juan Quintana Sales and Marketing for PowerBass headed over to visit and talk about 12volt Audio and Electronics with students at Rancho Alamitos High School in Garden Grove California during their Auto Shop Class with their teacher Mr. Christan Garling.
Teacher Christan Garling, Erik Harbour and Juan Quintana L/R pictured upfront at the Shop Class
“Going back to school was great! We had a fun time in class with such a wonderful group of students. It was our pleasure to be able to take the time to talk with them and answer questions about our industry and show them the vast possibilities of future career paths in 12volt Electronics” stated Erik Harbour – Vice President PowerBass USA. Inc.
The 9th through 12th grade students interacting during the shop class.
The Rancho Alamitos High School Auto Shop is a hands-on program that teaches students the fundamentals of automotive technology, from maintenance and diagnostics to tool use and safe workshop practices. Students learn by doing, working directly on vehicles and real shop projects.
Juan and Erik fielding questions from the very engaged students.
A major strength of the program is its connection to the automotive community. Rancho Alamitos High School regularly welcomes guest speakers from local shops, industry professionals, modification brands, and automotive artists, giving students insight into real careers, custom-car culture, and the creative side of the auto world. These visits inspire students, expose them to current trends, and help them understand how professionals built their paths in the industry.
Students also participate in regional auto-skills competitions and career events, building confidence and experiencing the industry firsthand. Together, these experiences help students gain valuable skills, discover career possibilities, and prepare for college, apprenticeships, or entry-level automotive work. The auto shop continues to grow as a place where students learn, connect, create, and build their future.
A big Thank you for your support, Mr. Garling “Mr. G” …Christan Garling” Harbour concluded.
STOCKTON CA (12.12.25) – Driven Marketing is proud to announce its appointment as the official sales representative for Blaupunkt across Northern California, Central California, and Northern Nevada. This partnership brings together one of the most iconic names in automotive audio with a team committed to delivering exceptional market support and dealer engagement.
Business partners Greg Douglas and Pete Bobsin expressed their enthusiasm about joining forces with a brand that carries Blaupunkt’s rich heritage and global reputation.
“We’re thrilled to represent Blaupunkt,” said Douglas and Bobsin in a joint statement. “Few names in the audio industry carry the legacy and recognition that Blaupunkt does. Their commitment to quality, combined with their current product innovation, makes this an exciting partnership.”
One of the standout categories in the Blaupunkt lineup is its “Legacy” series of head units. Models such as the Bremen, Hamburg, and Frankfurt blend the timeless aesthetics of vintage car radios with the convenience and performance of modern multimedia technology. Designed for classic car lovers and resto-mod builders, these radios deliver the perfect fusion of retro styling and contemporary features—including Bluetooth connectivity, USB support, and enhanced audio performance.
“Enthusiasts want the look and feel of an era-correct radio without sacrificing today’s functionality,” added Bobsin. “Blaupunkt’s Legacy units hit that mark perfectly.”
Driven Marketing looks forward to expanding Blaupunkt’s presence in the region and supporting retailers with a product line that appeals to both classic automotive aficionados and modern consumers seeking distinctive, high-quality audio solutions.
LIBERTYVILLE, IL (12.12.25) – Compact MEAN MACHINE amplifiers — engineered for performance in a smaller, more versatile form. These amplifiers are designed for easy installation and greater flexibility in your car audio system.
Unleash MEAN POWER with PRO-FI™ high-speed MOSFETs, that deliver clean, undistorted sound at every level of playback.
An illuminated logo creates a bold visual centerpiece for every car audio setup, drawing attention to your Compact MEAN MACHINE amplifier. Finished in sleek black to blend seamlessly with any vehicle interior, each Compact MEAN MACHINE amp is built to deliver MASSIVE POWER gains from a compact size footprint.
PITTSBURGH, PA (12.07.25) — On Sunday, December 7th, the 10th Annual Tows for Tots Toy Drive was the place to be in Pittsburgh. Community members were invited to gather at the Castle Shannon Volunteer Fireman’s Hall from 9 AM to noon. The family event encouraged attendees to enjoy coffee, donuts, friendship, and festive atmosphere—all while donating new, unwrapped presents for children. It was a powerful show of generosity from the Pittsburgh community.
Team Nutz, represented by Ed and Nina Natel, was once again on-site, showcasing the eye-catching Team Nutz Jeep and Excursion. Many attendees stopped to admire the vehicles, both of which played Christmas music throughout the morning.
When the event wrapped at noon, more than 100 tow trucks lined up for a 10-mile parade through the city of Pittsburgh. The Team Nutz Excursion held the final position in the procession, spreading holiday cheer by blasting Christmas music along the entire route.
The Team Nutz Jeep and Excursion were shining bright and playing holiday loud for attendees at the Tows for Tots Toy drive.
Ed Natel shared, “It’s so amazing to see so many smiling faces and people having fun at the Fireman’s Hall. When we hit the street for the parade, people were dancing along the road, and everyone was happy—honking horns and waving. Team Nutz will certainly be back next year for the 11th Annual Toes for Tots Toy Drive.”
At events in Pittsburgh all are excited to see Santa take the stage.
This image is only three of the 100 tow trucks in the parade caught on camera at the Team Nutz location.
The holiday season is a major opportunity for 12volt retailers to create memorable in-store and online experiences. Team Nutz excels in this area as well, with festive lighting displays outside the shop, holiday décor inside, and themed social media posts that keep their brand front and center across their marketplace.
Stay tuned for more as 12volt Central Studios continues to spotlight positive stories that drive excitement and joy throughout the holiday season.
ORLANDO, FL (12.11.25) – Join Directed for a targeted training session designed to help you get up to speed on the new DIRECTED BP1 GM Global B Interface. This session provides practical guidance on system integration, installation efficiencies, and programming workflows.
Key Takeaways: ☑️ How the BP1 integrates with DIRECTED digital remote start and security systems
☑️ How the interface simplifies installations on GM Global B vehicles
☑️ Plug and play functionality and digital immobilizer communication through D2D2.0
☑️ How the BP1 eliminates the need for a customer to give up a key on newer GM models
☑️ Step-by-step programming overview using the DKPROG tool
☑️ Two identical training sessions available for flexible scheduling!
LAS VEGAS, NV (12.07.25) — Siemens CEO Roland Busch will take the keynote stage at CES 2026 to outline the company’s vision for AI-enabled industrial systems spanning manufacturing, infrastructure and transportation. The Consumer Technology Association (CTA) confirmed Busch will present a technology roadmap built on AI, automation, and digital twins, signaling what Siemens describes as a pivotal shift toward AI-ready industrial ecosystems.
Siemens CEO Roland Busch
According to CES organizers, Busch will focus on how Siemens’ industrial tools connect real-world systems with digital models to improve planning, engineering, and long-term operations. “AI and digital twins will revolutionize industrial environments, streamlining design, planning, engineering, operations, and maintenance,” said Gary Shapiro, CEO and Vice Chair, CTA. “Roland Busch and Siemens are showing how AI, combined with data and deep domain know-how, can reinvent entire industries.”
Siemens plans to use its CES presence to demonstrate AI-driven workflows and applications alongside partners and customers. Demonstrations will feature what the company describes as industrial-grade AI – systems designed to run in factories, buildings, and transportation networks with high reliability and clear operational benefits.
Busch framed the moment as part of a broader technological inflection point. “It is always a defining moment when a new general-purpose technology becomes available: There was a world before electricity; today, electricity is ubiquitous. There was a world before AI, right now we are transitioning to a world that makes full use of it – including in factories, buildings, grids, and transportation,” he said.
With more than three decades at Siemens and a background in physics, Busch has led initiatives across automation, smart infrastructure and industrial digitalization. Under his leadership, Siemens was included in TIME’s 2025 World’s Best Companies list. Kinsey Fabrizio, President of CTA, said Siemens’ involvement aligns with the show’s broader theme. “Siemens embodies the spirit of CES – where human creativity meets tech transformation,” she said.
Busch will speak January 6 at 8:30 a.m. PST at the Venetian in Las Vegas. Other CES keynote speakers include leaders from AMD, Caterpillar, Havas, Vivendi and Lenovo. Siemens will host product demonstrations, livestream discussions, and an on-site mobile experience center throughout the event.
Learn more and register for CES 2026 today at CES.tech.
