Oscars Audio Designs Wins CES Backpack Prize on the 12volt Spin-To-Win Wheel Spin 111

SHREVEPORT LA (01.16.21)  WTF…Win This Friday. Oscars Audio Designs won the CES Backpack prize on the 12volt Spin-To-Win Wheel on Friday morning, January 15th.

The 12volt Spin-to-Win Wheel was created to bring an element of fun to the 12volt industry. Six weeks ago we celebrated the 2nd Anniversary of the weekly 12volt Spin-To-Win Wheel.

The 12volt Spin-To-Win Wheel rolled for 111th time on Friday, January 15th. The Wheel landed on the CES Backpack space. The Oscars Audio Designs slip was drawn from the jar and an Instagram post of the winning slip was posted. A video of the Wheel spin was also posted. We reached out to the dealer in Corpus Christi but there was no answer at the store. We will continue reaching out to let them know the news that the CES Backpack will be headed their way.

The CES Backpack is new and had been in the closet at the 12volt News office in Shreveport for a few years. As fate would have, it the all-digital CES 2021 ended on January 14th. As an all-digital event there was certainly no need for a backpack. Maybe next year it in-person events are possible once again.

Spinning out a winner each Friday, the lucky 12volt retailer can win a cool prize and top brands receive visibility across the marketplace.

12volt brands with a space on the 12volt Spin-To-Win Wheel include Kicker, NavAtlas, SiriusXM, Accele, PowerBass, CRUX, DS18, SoundStream, AIS, JBL, Power Acoustik, JVC and ZZ-2. 12volt News $100. cash awards have spaces on the 12volt Spin-To-Wheel for a winning 12volt retailer.

Past winners of the 12volt Spin-To-Win include…Stereo & Video Center-Tyler TX, The Outlaw Garage-Franklin TN, Exotic Sounds-West Palm Beach FL, Endless Possibilities-Aurora IL., Go Auto Sound in Union City NJ, Al&Ed’s South Bay CA, No Limitz Car Audio in Upland CA, Neil’s Specialty-Eureka CA, Sturgess Customs-Lexington SC, Audio By Art-San Antonio TX, SMS Car Audio in Marreo LA and Sweet Wheelz in Mississauga Ontario Canada, Cartronics in Biscayne FL, The CarAudio Shop in St Louis MO, Exotic Sounds in West Palm Beach FL, High North Customs in Grand Prairie Alberta Canada and AMS Audio in Bakersfield CA, Team QRT in Abbeyville LA and California Sound in Fontana CA and Jackie Cooper Electronics, Oklahoma City OK, MARS Audio-Orlando FL, All American Audio in Nutley NJ, Proline Car Stereo in Brooklyn NY, Custom Shop Miami, Tunes and Tint in Lakeland FL, Mobile Concepts Inc in Mokena IL, Seismic Auto Sound in Concord CA, Brooklyn Car Audio in Brooklyn NY, Audio Solutions in Florence MS, Enhanced Customs in Largo FL, Rayco Auto Clinic, Audio Design in San Jose CA, Go Bass Mode in Florida, Avenue Sound in Freeport NY, Audio Plus in Riverview FL, Stereo Zone in Whittier CA, In-Phase Car Audio in Omaha NE, AutoLife Group, N&H Electronics, SK Customs, Land & Sea, The Audio One, NC Custom Shop,Tint World Orlando, Ricky Smith’s Audio, VIP Custom Woks, Mobile Audio Concepts, Audio Lad, Sound Sensations, Dave’s Stereo, Stereo Design, Badlands Customs, Custom Audio-Erie PA, Voltz Autosports-Bridgeport CT, Infinity Sound and Security-Kissimmee, Autosport Plus-Canton OH, Stereo City Pros in Carmichael CA, Devine Concepts in Naples FL, The Sound Shop in Indian Trail NC, Extreme Performance Audio in Fresno CA, Audio Depot in Arlington TX, Audio Security in Houston TX, Earmark Car Audio and Marine in Lewisville TX, Audio Jam in Bear DE, Stereo City Ontario, Ontario CA, Audio By Art, San Antonio TX, Code Zero Customs in Tulsa OK, Ken’s Car Tunes in Mobile AL, Soundz Plus in Naperville IL, Markland Designs in Lithonia GA, Electronics Plus in Salinas CA, Xtreme Autosports in Santa Clarita CA, Superior Audio Sounds in San Angelo TX and Model Electronics in Ramsey NJ, Texas Dreamz Customs in Spring TX, Wired Electronics in Linden NJ and Intense Car Audio in OKC, OK, Underground Auto in Sarasota FL, Car Toys Tulsa in Tulsa OK,  Real Audio in Erie PA, Go Autosound in Union NJ, DFM Stereo in Ukiah CA, Impact Tint and Audio in Tyler TX, Mobile Sound Systems in Arlington TX, Redline Audio and Performance In Spindale NC, Car Audio Land in San Diego CA, Audio X Custom Car Audio in Florence AL, River Oaks Car Stereo in Houston TX, American Radio Orlando in Sanford FL, Illustrious Customs in Woodbridge VA, Remote Start Pros in Lawrence MA, HiPro Audio in Victoria TX, AudioPlanetNY in Huntington Station NY, Endless Possibilities in Aurora IL, Audio Finesse in Santa Monica, Drive Customs in San Luis Obispo CA, Custom Works, Noblesville IN, AtoZ Detail in West Haven CT, Cars 843 in Charleston SC, CarTunes Atlanta in Atlanta GA, Mobile Concepts in Garwood NJ, Duke’s Car Stereo in Flint MI, Infinity Auto Sound and King Car Audio in Norwalk CT. Congratulations to all.

WTF… Where’s the Fun. On next spin of the 12volt Spin-To-Win Wheel will be on Friday, January 22nd.

CES 2021 Makes History as Largest Digital Tech Industry Event

ARLINGTON, VA (01.15.2021) – The first-ever, all-digital CES 2021 made history as the largest digital tech event. Almost 2000 companies unveiled next-gen innovation for a better future. Owned and produced by the Consumer Technology Association (CTA), the all-digital CES 2021 featured product launches from startups to tech giants, keynotes from global industry leaders, live entertainment from Hollywood and more than 100 hours of conference programming.

“The all-digital CES 2021 engaged the global tech community to experience innovation, make connections and conduct business,” said Gary Shapiro, president and CEO, CTA. “CES showed how the pandemic accelerated the arc of innovation and illustrated the resilience and innovative spirit of our industry. From the latest innovations for the home and entertainment, and advances in 5G, vehicle technology, AI and digital health, the technologies at CES 2021 will pave the way for a brighter tomorrow.”

CES 2021 kicked off Jan. 11 with Media Day, featuring 19 press conferences with companies including Bosch, Canon, Caterpillar, Hisense, Intel, LG Electronics, Mercedes-Benz, Panasonic, Samsung Electronics and Sony breaking news and launching products. Trends from Media Day focused on “the home” with innovation that personalizes work, health and entertainment at home, as well as advancements in transportation and mobility.

Almost 2000 companies launched products during the all-digital CES 2021, including almost 700 startups from 37 countries. Exhibiting companies included tech giants, such as Intel, LG Electronics, Panasonic, Samsung Electronics and Sony, as well as non-traditional tech companies, from AARP to Bridgestone, Caterpillar, Indy Autonomous Challenge, John Deere, L’Oréal, Moen and Procter & Gamble. New companies exhibiting at CES 2021 included ASUS, BioIntelliSense, Bose, Sono Motors and Volvo Penta.

“The industry came together digitally at CES 2021. This was a medium for companies to make announcements, launch products and connect with their audiences,” said Karen Chupka, executive vice president, CES. “The all-digital format brought new voices to the tech conversation.”

Keynote Announcements
Industry leaders took to the all-digital CES keynote stage to make major announcements, including:

  • Verizon: Hans Vestberg, chairman and CEO of Verizon, demonstrated the immersive 5G experience across sports, education, connected communities and live music, and announced partnerships with the NFL, UPS, Live Nation Clubs and Theaters, The Met and the Smithsonian.
  • General Motors: Mary Barra, chairman and CEO of General Motors (GM), launched new product lines from GM, including the Cadillac eVTOL, a concept air taxi; and a new business unit devoted to electrifying the goods delivery market.
  • AMD: Dr. Lisa Su, president and CEO of AMD, revealed the new Ryzen 5000 series mobile processors with two categories – the H-series, for laptops intended for gaming and content creation and the U-series, for ultraportable notebooks.
  • Best Buy: Corie Barry, CEO of Best Buy, shared how the company shifted during the pandemic and put the customer in control of buying, whether from home, curbside or in person.
  • Future Reimagined: Michael Miebach, CEO of Mastercard, and Julie Sweet, CEO of Accenture, predicted tech trends they expect to see over the next decade.
  • Walmart: Doug McMillon, CEO of Walmart, discussed ways 5G, AI and robotics will change the business; how Walmart pivoted to keep employees healthy and customers satisfied; and the company’s commitment to diversity and inclusion.
  • Microsoft: Brad Smith, president of Microsoft, gave his vision on ensuring cyber security and customer privacy protection, and discussed the tech industry’s responsibility to exercise our conscience.
  • Entertainment Transformed: Michael Kassan, chairman and CEO of MediaLink, and Ann Sarnoff, chair and CEO of WarnerMedia Studios and Networks Group, described the ever-evolving entertainment industry and what the industry will look like in a post-pandemic world. Maverick Carter, CEO of The Springhill Co.; Adrienne Lofton, VP, North America Marketing, NIKE; and Deborah Wahl, Global CMO of General Motors, discussed how marketers and brands are adjusting and creating in today’s landscape.

Key Themes at CES 2021

  • The all-digital CES 2021 featured groundbreaking innovation that will improve our world, from health to safety, sustainability and accessibility.
  • Tech Innovation Accelerated by COVID-19
  • Tech companies innovated during the pandemic, with companies at CES 2021 featuring smart masks, disinfecting robots, body sensors that detect COVID-19 symptoms and smart air filtration systems.
  • Consumer Privacy and Trust
  • The heads of privacy at Amazon, Google and Twitter discussed new privacy regulations and the need to increase consumer trust, stating that tech companies must give users more control over their data.
  • Global Tech Challenge
  • The Global Tech Challenge, launched at CES 2020, in partnership with the World Bank and CTA, rewards tech solutions in three areas: digital health in East Africa, resilience in India and gender equalityaround the world. The selected winners were announced this week from more than 1000 applications, with three winners selected for gender equality, 10 for resilience and 17 for digital health.
  • Space Tech
  • NASA was joined by leaders from Lockheed Martin and Space Tango to discuss technology’s role in accelerating space research and breakthroughs that will benefit all of humanity.

CES Anchor Desk

The CES Live Anchor Desk was a true broadcast experience, bringing the latest CES news and highlights with anchors including:

Justine Ezarik (iJustine) – Host + Tech Content Creator @ijustine

Rich DeMuro – Tech reporter for KTLA-TV Channel 5 in Los Angeles @richontech

Naomi Kyle – Host and Producer @NaomiKyle

Brian Tong – Tech Host & Content Creator @briantong

The Anchor Desk featured interviews with top industry leaders and visionariesincluding entrepreneur Mark Cuban; musician and tech entrepreneur will.i.am; HRH Constantijn van Oranje, The Netherlands; Shelley Zalis, The Female Quotient and CES Official Equality Partner; and leaders from AT&T, Audi, Bosch, FIFA, Humana, Hyperion, Indianapolis Motor Speedway, Material Impact, OMRON Healthcare, Philips, P&G, Samsung Electronics and United Talent Agency.

Conference Program and Special Events
The CES conference program showcased more than 100 hours of programming. Sessions covered pressing topics including privacy, the future of AI and health care, autonomous transportation, trends in retail and tech policy.

The future of entertainment was reimagined at CES 2021, with a special event featuring Ryan Seacrest and music superstars Billie Eilish and Dua Lipa, as they discussed how tech has enabled the creation of a new immersive fan experience.

Diversity Commitment
CTA continued its commitment to driving diversity in tech with its latest investment, announcing an investment in VC fund Plum Alley. This is part of its $10 million commitment to venture firms and funds that invest in women, people of color and other underrepresented entrepreneurs. Plum Alley invests in founding teams of women, and women and men and has an impressive representation of women founders from many backgrounds and ethnic groups in the STEM fields including Dr. Jennifer Doudna, who recently won the Nobel Prize in Chemistry. CTA announced its $10 million funding commitment on stage at CES 2019.

Government Leaders at CES 2021
Government leaders and policymakers from the U.S. and around the globe participated in the all-digital CES 2021, sharing their insight into the future of innovation. Policymakers included Director-Designate of the U.S. National Economic Council for the incoming Biden administration Brian Dreese; French Minister of State for Digital Transition and Electronic Communications Cédric O; State Secretary for Economic Affairs and Climate Policy for The Netherlands Mona Keijzer; and UK Minister of Transport Rachel McLean.

Global Reach of CES 2021
CES 2021 was truly a global event, with attendees joining from over 150 countries and over 1300 exhibitors coming from outside the United States, including more than 530 international startups. Country Group Organizers brought large delegations of exhibitors included Canada, France, Israel, Italy, Japan and South Korea. CES 2021 featured startups from Nigeria and Russia for the first time.

Content can be accessed on demand through Feb. 15, 2021. CES 2022 will take place in person in Las Vegas, and digitally, Jan. 5-8, 2022.

Visit ces.tech for more.

Pioneer’s Latest Modular Solutions NEX In-Dash Receiver

LOS ANGELES, CA (01.15.2021)  – At the CES 2021 all-digital experience, Pioneer Electronics (USA) Inc. debuted the DMH-WC5700NEX, the latest Pioneer modular solutions in-dash receiver that expands its lineup of products designed to provide vehicles with limited or restricted dash space an in-dash upgrade solution.  

The DMH-WC5700NEX includes Alexa Built-in, Android Auto (wired/wireless), Apple CarPlay (wired/wireless), plus a variety of multimedia entertainment capabilities.  The 6.8-inch touchscreen DMH-C5700NEX is similar in design and features to the 9-inch DMH-WC6600NEX introduced in 2020, but with the ability to fit a wider variety of vehicles including traditional 2DIN applications. 

Since the introduction of the first Pioneer modular solutions in-dash receivers in 2019, Metra Electronics has introduced several dash kits and fully integrated dash kit packages designed to integrate the modular solutions products, including the DMH-WC5700NEX, into specific vehicles.  

Due to the modular form factor and availability of two different optional extension cables2, the DMH-WC5700NEX is also suitable for fully custom installation by an installation specialist, further expanding its application to an even wider range of vehicles when compared to traditional in-dash receivers.

“With the DMH-WC5700NEX, Pioneer provides an automotive upgrade solution for many different vehicles that typically have been extremely restrictive or even impossible with regard to the installation of an aftermarket in-dash receiver, including several popular late model Chevrolet vehicles such as the Silverado and Camaro,” said Ted Cardenas, vice president of marketing for Pioneer Electronics (USA) Inc. “With this solution, owners of these vehicles now have an option for adding Amazon Alexa, Android Auto, Apple CarPlay and more to enhance and upgrade their driving experience.”

The DMH-WC5700NEX also features Hi-Res Audio playback capability, FLAC file playback, 13-band graphic equalizer, time alignment, 4V RCA preamplifier outputs (front/rear/subwoofer), Bluetooth connectivity for audio streaming and hands-free communication, built-in HD Radio capability, SiriusXM Ready (requires SiriusXM tuner and subscription, sold separately), RGB illumination, rear camera input, HDMI video input for rear seat entertainment and more. 

The Pioneer DMH-WC5700NEX is planned for summer 2021 availability.

Visit pioneerelectronics.com for more.

CelsusUK Connects Across the Continent with Social Media

POOLE, ENGLAND (01.15.2021) – As the UK and European distributor for some of the industry’s leading brands Celsus UK believes that social media a key tool for engaging with both dealers and consumers in today’s 12volt world.

The best marketing tool a company can have is now on the smartphone in your pocket and CelsusUK is focused on helping both our manufacturers and retail customer reach new audiences.

Josh Baker, Celsus Marketing assistant, manages Facebook and Instagram the JL Audio UK, Dynamat Europe, Kicker UK and the company’s own Celsus UK channels. “Social media is a great way to interact with enthusiasts and customers of ours in the UK and across the world. Being able to share product information, as well as install pictures and get instant feedback on what the fans of our brands like, is pretty cool” Baker related.

“CelsusUK loves to share the awesome work their dealers create on a weekly basis and also use the platforms to help educate the consumer on why buying premium products and having them installed correctly is the way to go when you want a great experience. As we all navigate difficult times it’s even more important that we can help share content and create a positive environment for car and marine audio enthusiast online” Mark Baker added.

Visit celsusice.co.uk for more.

2021 State of the MECA Sound Quality League Letter to the Industry

GOODLETTSVILLE, TN (01.14.2021) – I’d like to take a couple of minutes to praise and publicly thank all the good people who have participated in our Sound Quality League contests these past 22 years. This includes the Competitors, Teams, Judges, R&E Members, Retail Members, Manufacturer Members, and Fans. What we do with our vehicles and equipment is extraordinary, I believe, as we pursue the purest, most realistic music re-creations, enjoyed as we roll down the road. When people hear the amazing systems we create, they are impressed – blown away. if they had access and could sit in the vehicles to experience what we experience…for some it would be a life-changing experience (much the same as it was for us).

I’d like to provide some info and insight into where we are today, 22 years into the program. There is a significant amount of misinformation, rumors, untruths, slander, and libel and we try to counter this bad mojo with reason, transparency, and the truth.

MECA Commish Steve Stern has been hands on since the earliest days. Shown here, very focused, judging a club member’s car over a decade ago. 

The objective for SQL contestants is to participate and learn during the season to get ready for Finals – The Big Show – at the end of the season to determine our World Champions. The many local and regional shows before Finals are part of the indoctrination, education and socialization, needed to compete at the highest level. Tonality and Staging/Imaging are the main criteria for determining the most realistic and accurate systems.

MECA SQL focuses on 7 Sound Quality classes based on complexity of design. That’s it, other than Master which is “Manufacturer” class, and an elective class for those who want the challenge of sound quality competition at the highest level. It is a time-proven, logical, refined, installation-based way of fairly grouping vehicles with similar builds. Other people and organizations conceptualize and practice other classification methods. Some do attempt to separate Professional and Consumer Competitors, and that is the source of much discussion because of gray areas and questionable class assignments. MECA does not separate Pros and Consumers. We have done it in the past, and moved on when we determined that performance in the lanes was equally successful for all, at the highest levels, no matter their employment or equipment sourcing contacts. This is our way and it is a fair contest format.

There are some in the car audio community who do not understand or appreciate what we do. There are some who do not like our methods for scoring and determining the Champions. There are some who express that we do not do a good job, or at least, not good enough for them. There are some that make it more personal and do not like individuals that participate in the program. We can’t please everyone although we really do try, and we realize we will always have detractors and apostates. MECA is not perfect and does not claim to be perfect in any manner. But, we, Judges and R&E Members, genuinely care about doing a good job and bringing a sense of value and respect to the Competitors and Contests.

There are genuine superstars in our Sound Quality League, repeat Champions, Champions, and those who have not achieved Champion status, yet, who know and understand what the Judges are listening for. Every sport has stand-outs – winners – who excel at what they do, and they set the bar for others, and demonstrate what can be done. In the past people like Alma Gates, Mark Eldrige, David Hogan, Steve Cook, Kirk Proffitt, and Rick Washabaugh, for examples, were Champions who were admired and advanced the sport. They dominated their classes for years, and moved on to the Hall of Fame. New people have come in and taken up the gauntlet and advanced our sport. We have incredible people like that in our club right now, members who are very serious about enjoying and sharing music at the most competitive level. You need to meet them and hear their systems before they retire.

If you consider yourself part of the car audio community, then these are your Champions, no matter what brand, team, or other alliance you hold dear. These are your Champions and should be celebrated by the Mobile Electronics Industry and all who value what sound quality contests are all about. You should want to meet these people and take advantage of the knowledge and listening sessions they can provide.

As we begin a new year with sincere hopes for better times, please, when it comes to our SQL, participate if your heart is into it. You will get a lot of support and you will have a better sounding system at the end of the season. For all who profess a love of car audio, please take time to sit and listen to the best sounding vehicles available at our events. Almost all of our competitors will have no problem sharing their systems with you, after the Judge has completed his/her job, and you need to hear what our best scoring and sounding systems really sound like.

MECA was created in 1999 to bring the car audio community together. We want to do positive things for all car audio enthusiasts and professionals. We invite those who have not competed in a while to give this another chance. We are proactively working to bring new blood into the SQL contests, especially reaching out to younger people through our Retail Member network. With industry support, specifically the Manufacturers, we can continue to engage and encourage music lovers to enhance their vehicles with high-performance car audio gear.

We’re moving forward and want to unify the SQL community. Sincere thanks to those who have contributed and support our Sound Quality League.

Visit mecacaraudio.com for more.

Alpine Electronics to Offer Online Product and Sales Training for Authorized Dealers

AUBURN HILLS, MI (01.14.2021) – Alpine Electronics of America, Inc. will offer four, hour-long online training webinars for their U.S. Authorized Dealers. These webinars will focus on newly released and upcoming Alpine products. As most states are still observing local and state-level “Stay at Home” orders, Alpine continues to find unique ways of reaching their dealers.

“As we continue to navigate this unique environment, we’re committed to providing the same level of marketing and sales support our dealers have come to expect from Alpine,” said Ed Moriarty, Assistant Vice President of Sales and Technology, Brand Business Unit, Alpine Electronics of America, Inc. “In the coming months, we will continue to find new opportunities to increase brand value for our dealers.”

This is the first series of webinars Alpine will host in 2021. In 2020, Alpine hosted 11 webinars that highlighted various topics, from new product introductions, marketing promotions, and detailed product training.

Led by Alpine National Trainer, Chris Teguh, the theme for the 2021 webinar training is “Sound Check,” a play-on of preparedness and performance that focuses on applicable selling and marketing techniques for new and upcoming Alpine products. The training will be fully accessible online, with time for questions at the end.

Registrants can choose from the following days to attend:

Wednesday, January 20, 11 a.m. EST
Thursday, January 21, 10 a.m. EST
Monday, January 25, 7 p.m. EST
Tuesday, January 26, 3 p.m. EST

All Alpine Authorized Dealers are encouraged to register for this free webinar by contacting their Alpine Rep.

Visit alpine-usa.com for more.

SSV Works Offers Industry’s Only Aftermarket RZR Pro XP Kits

OXNARD, CA (01.14.2021) – SSV Works is offering the industry’s only weatherproof Polaris RZR Pro XP full aftermarket audio solution.

“Our new 3- and 5-speaker kits with JVC backup-camera-ready radio for Polaris RZR Pro XP (2020) are now shipping and we are also offering, for a limited time, the added value of a backup camera with these new systems,” explained Trevor Kaplan, SSV Works CEO. “Not only do our kits offer the only aftermarket solutions available, but they are affordable and come with everything you need for an easy Plug-&-Play install. These complete kits are the loudest and best sounding systems available on the market for your RZR Pro XP.”

SSV Works customers can also add more bass to their RZR Pro XP with an easy Plug-&-Play subwoofer system, or improve the sound of their factory Ride Command system with an easy upgrade with SSV Works’ new RZ5-UD10 under dash 10-inch subwoofer enclosure.

“Installing the RZ5-UD10 is a simple process with less disassembly than our competitors,” Kaplan continued. “The enclosure is designed to maximize output without taking up usable space under the passenger side dash. It’s a perfect upgrade to your RZR Pro XP.”

The Polaris RZR Pro XP 5-speaker kit includes:
• Direct-Fit dash kit with JVC MR1 Media Receiver or SSV Works MRB3 and Backup Camera
• Front door panel speaker pods with SSV Works 6.5-inch speakers
• Direct-Fit amp mounting system with 4-channel amplifier
• Plug-&-Play harness, wiring, and cables
• 8-inch and/or 6.5-inch cage mount pods
• 3-speaker kits are the same minus the cage pods
• MSRP (3-speaker kit): RZ5-3A1 is $2,049.99
• MSRP (5-speaker kit): RZ5-5A1 is $2,399.99

Additional features of the RZ5-UD10 include:
• Available loaded with a 10-inch SSV Works Powersports subwoofer (RZ5-UD10), Kicker 10-inch subwoofer (RZ5-UD10K), or unloaded (RZ5-UD10U)
• 100 percent fiberglass for the best sound quality and bass response
• Finished in a black texture coat to match the factory interior
• Includes stainless mounting hardware and step-by-step installation instructions
• Pre-installed weatherproof subwoofer wiring harness

JVC’s IPX6-rated KD-MR1BTS digital media receiver features Bluetooth, USB, a 2.7-inch color display, global tuner with weather band, 7-Band EQ, rear view camera capability, and is SiriusXM-Ready.

For more information, visit www.SSVWorks.com, call 818-991-1SSV (1778), or email sales@SSVworks.com.

Pioneer Introduces Its Next Evolution of Compact Powered Subwoofer

LOS ANGELES, CA (01.13.2021) – Pioneer Electronics (USA) Inc. has announced the TS-WX010A compact powered subwoofer as part of its CES 2021 all-digital experience.

Compact in size with exceptionally low power consumption yet able to produce powerful and impactful bass, the TS-WX010A is a direct result of Pioneer’s over 80 years’ experience designing and manufacturing loudspeakers, combined with an understanding of the evolving automotive landscape. Due to its small size and high electrical efficiency, this compact subwoofer is a perfect upgrade for many of today’s vehicles, especially EV (electric vehicle) and gasoline/electric hybrid vehicles where low weight, small size and low power consumption are a priority.

Click lay below to view the embedded video
or click here to view it on Instagram

“Electric and hybrid vehicles are increasing in both popularity and availability but upgrading the audio in these vehicles presents challenges for traditionally large and heavy powered subwoofers,” said Ted Cardenas, vice president of marketing for Pioneer Electronics (USA) Inc. “With the introduction of the TS-WX010A, Pioneer introduces a unique solution designed to enhance the listening experience with deep, powerful bass while seamlessly integrating physically, electrically and most importantly acoustically into the vehicle.”

Ted Cardenas, Vice President of Marketing and Corporate Communications with the new Pioneer TS-WX10A Compact Powered Subwoofer.

Measuring only 9-inches wide, 4-5/8″ deep, 2-3/4″ high, and weighing just under 3-1/2 pounds, the TS-WX010A is the smallest and lightest powered subwoofer in the Pioneer lineup. Featuring a unique 6-5/8″ by 3-1/8″ rectangular woofer with a low mass / high strength aluminum cone, urethane surround and high-power magnetic circuit housed in a down firing sealed enclosure made of high-grade resin, the TS-WX010A is powered by a built-in Class-D amplifier rated at 50 watts RMS output (160 watts maximum).

Click image to view on instagram.com/pioneercaraudio

The compact dimensions of the TS-WX010A allow it to be installed inside the passenger compartment of most vehicles, providing the potential to integrate acoustically with the vehicle’s full range speakers and seamlessly enhance both output and overall sound quality. With installation options that include vertical or horizontal mounting, the TS-WX010A is optimized for installation in the passenger side footwell (but specifically never in or near the driver side footwell), where its small size affords the ability to be attached near the underside of the dashboard or the center console. The TS-WX010A accepts both RCA type line level or speaker level inputs for connectivity to aftermarket audio systems or integrated into factory installed systems.

Additional Information:

• Frequency Response: 20Hz – 200Hz
• Sensitivity: 98 dB (when installed in the passenger side footwell)
• Adjustable phase (normal / reverse), low-pass crossover frequency (50Hz – 125Hz), gain and input type (RCA type line level / speaker level)

Consumers can learn more about the product at pioneerelectronics.com/TS-WX010A. The TS-WX010A will be available in January 2021 with a suggested price of $280.

Warning: This product must never be installed anywhere in the driver area or elsewhere in the vehicle where it might interfere with its safe operation or impair the performance of a vehicle’s operating systems or safety features, including air bags, controls and indicators (lights). This product is not vehicle specific and appropriate installation locations will depend on the vehicle model. General safety precautions should be observed when the product is installed including, specific to hybrid and electric vehicles, the location of the vehicle battery and battery charging system. Always ensure the product will remain secure during installation and operation.

Orca to Host Virtual 2021 Showcase January 14 – 15

CAMARILLO, CA (01.13.2021) – Orca Design and Manufacturing will present its 2021 product line via two days of virtual gatherings with retailers, sales representatives and company personnel. The ORCA 2021 Showcase will give industry professionals an in-depth introduction to new amplifiers, digital signal processors, wireless technology and premium connectivity solutions.

To accommodate attendees nationwide, ORCA will host Zoom meetings twice per day on January 14 and 15 at 9:00 a.m. and 1:00 p.m. PST. Each meeting will feature identical content, presented by ORCA Trainer Nick Wingate, Audio Engineer Alan Huslebus, and National Sales Director Nalaka Adikari.

“Even with show cancellations, our industry moves on,” said Kimon Bellas, president of ORCA. “Our objective is always to present cutting-edge audio product to meet the changing technology advances in vehicles as well as the evolving needs of the people who own, drive and enjoy them. The ORCA 2021 Showcase is intended to educate and excite our current and prospective dealers and give them more ways to create fulfillment with their customers.”

ORCA will distribute invitations to meetings via Direct2Market industrywide email as well as through its sales representatives. Attendees must RSVP for each meeting. For more information, contact your ORCA sales representative.

Visit orcadesign.com for more.

Oracle Lighting Debuts Nissan GT-R ColorSHIFT “Lightning Bolt” RGB+W Headlight DRL Upgrade

METAIRIE, LA (01.13.2021) – Oracle Lighting has announced the launch of the new GT-R ColorSHIFT “Lightning Bolt” RGB+W headlight DRL upgrade for the Nissan GT-R (model years 2015-2021). Now available, the new kit has an MSRP of $199.95.

“Give your ride an attitude adjustment and stand out from the crowd with our Nissan GT-R ColorSHIFT RGB+W headlight DRL upgrade,” Justin Hartenstein, Oracle Lighting director of development. “Featuring our new high-performance RGB+W chips, this new kit allows you to utilize the existing DRL feature on your Nissan GT-R LED headlights and easily convert it to color-changing DRLs while maintaining a true white DRL.”

Click here to visit the GT-R ColorSHIFT product page.

These replacement boards feature Oracle Lighting’s traditional RGB ColorSHIFT technology along with an extra “True White LED” which makes pure white tones, giving the user a crisp white DRL and the ability to instantly switch over for 100 percent legal road driving. Unlike other lighting options, this gives you color-changing capabilities without giving up any of the original factory features.

“These DRL boards can make hundreds of different colors and dozens of patterns, giving you control of the brightness and even the speed of the patterns as well,” added Hartenstein. “This technology on the eye-catching ‘lightning bolt’-style headlight makes for a head-turning front-end on your Nissan GT-R…perfect for standing out in a crowd.”

Click here to visit the GT-R ColorSHIFT product page.

This add-on DRL kit is designed to be paired with one of Oracle Lighting’s many ColorSHIFT controller options. These options include LED controllers such as the popular BC1 which allows the user to control all the features conveniently through their Apple or Android smartphone with their free App.

The kit includes:

  • ColorSHIFT RGB+W DRL PCBs for driver and passenger side headlights
  • Constant current LED driver hubs with DRL trigger wires
  • Heavy-duty IP67 wiring adapters

For more info, visit www.oraclelights.com, call (800) 407-5776, or email info@oraclelights.com