SHREVEPORT, LA (05.13.26) – The 12volt Central Studios offers multiple ways for 12volt industry members to connect across the 12volt community and with consumers while delivering fresh industry news. The 12volt Central Studios Marketing Ball is the latest way. The 12voltSTP Tool, Custom QR Codes and 12volt Central Studios offer easy to use opportunities to connect with industry members and consumers. A SMARTPHONE and a snap of an image and a few words is all it takes….318 469 2526 IS THE NUMBER!

This week the PNWCEE 2026 in Seattle and the SSR Distributors Show in Dallas are on the immediate horizon. Several
exhibitors have sent images, along with show information, for 12volt Marketing Ball posts to drive visibility and awareness
for the events. Examples are shown below.

An industry member can hold a product in their office, snap an image, and we can put them in their custom studio. That can get their 12volt Central Studios Marketing Ball in play. The same works for sending images from Seattle and Dallas. Those images can also be posted in the future to extend the ROI from the events.

In-person trade shows, consumer and distributor shows are terrific venues to connect and show new products in one-on-one settings. Tradeshow and distributor show attendance over the last years has diminished. The 12volt Central Studios can put a company in their own custom studio utilizing the 12voltSTP Tool and deliver their message to the 12volt industry with the 12volt Central Studios Marketing Ball. Industry members must realize successful marketing is a 24/7 journey.

In today’s AI driven digital and social media world it is more important than ever for members of the 12volt industry to connect with industry members and consumers. These activities are more important than ever to drive in-vehicle automotive upgrade awareness and business for brick and mortar retailers. Consumers can’t feel the bass in their chest or appreciate the separation of mid-range and highs on a smartphone or laptop. The in-store experience is more important than ever!

A 12volt industry member can be at a show trade show, consumer show or a rep on the road calling calling on dealers. With the 12voltSTP Tool all it takes is for that industry member to snap and txt and Image, with a few words, to 318-469-2526 and we can put the 12volt Central Studios Marketing Ball in play showcasing your company’s activities.

For more see 12voltnews.com

DIAMOND BAR, CA (05.13.26) – The Specialty Equipment Market Association (SEMA) is announcing a new initiative to further integrate its off-road advocacy efforts by extending SEMA-level exhibitor discounts to the top-tier members of the Off-Road Business Association (ORBA). The 2026 SEMA Show takes place Nov. 3-6 in Las Vegas.

As a wholly owned subsidiary of SEMA, ORBA serves as the Association’s primary arm for off-road land use and advocacy. To better serve the unified interests of both organizations, companies holding Gold or Platinum ORBA memberships will now be eligible to exhibit at the 2026 SEMA Show at the same discounted rate offered to SEMA members.

“By aligning the benefits of ORBA and SEMA, we are creating a more seamless experience for the businesses that drive the off-road industry forward,” said SEMA Vice President of Events Tom Gattuso. “ORBA is a vital part of the SEMA family, and it is only natural that their most invested members receive the same premier access and value at our flagship event as SEMA members do.”

A Unified Marketplace for Truck, SUV, and Off-Road

The 2026 SEMA Show provides an unparalleled platform for exhibitors across the Truck, SUV, Off-Road, and Powersports segments to drive product discovery and establish direct connections with global buyers, vendors, and next-level decision-makers. This year’s floorplan is intentionally designed to help exhibitors capitalize on the latest trends driving the aftermarket while reflecting modern consumer habits through:

• Strategic Segment Proximity: To reflect real-world buying and recreation habits, the Truck, SUV, and Off-Road section will be situated in immediate proximity to the newly expanded Powersports / SxS / Lifestyle area in West Hall. This alignment allows for a more holistic experience, mirroring how consumers blend automotive performance with off-road and powersports utility.
• Comprehensive Sourcing Solutions: This integrated layout enables easier sourcing of full-scale solutions, ranging from the latest vehicles and high-performance parts to the trailers and accessories that complete the outdoor adventure ecosystem.
• Next-Level Connectivity: Exhibitors will have dedicated opportunities to engage directly with key decision-makers and vendors, ensuring their innovations are seen by the professionals who shape the future of the outdoor and off-road aftermarket.

The Non-Profit Advocacy Difference

Unlike for-profit trade shows, SEMA is a non-profit association that reinvests its proceeds back into the industry to protect the “right to modify” and defend the future of motorized recreation. This funding supports critical legal and political battles that ensure dealers and manufacturers have a viable marketplace for years to come.

“The 2026 SEMA Show is a massive opportunity for the off-road and powersports communities to converge in the best way possible,” said ORBA Interim Executive Director Sean Holman. “With ORBA Gold and Platinum members now receiving the SEMA member exhibitor rate, we expect our most robust off-road and powersports showcase to date, offering unparalleled ROI for exhibitors.”

Eligibility and Registration

The discount applies immediately to space applications for the 2026 SEMA Show. Companies currently holding Gold or Platinum ORBA status should contact their SEMA account representative or email sales@sema.org to ensure their member discount is applied during the booth selection process.

Register to Attend

For more information on the 2026 SEMA Show or to register, visit www.semashow.com.

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WASHOUGAL, WA (05.12.26) – Falcón Sales is excited to be exhibiting at the PNWCEE Expo in Seattle May 18 through the 20th.

“Our dealers are excited about attending the event and Falcón Sales and AM Merchandising are going to go big at the event. As we will head out on the 170 mile trip from Washougal to Seattle Dave Gates will be towing three demo bikes for PowerBass, Wet Sounds and Diamond Audio. I will be driving the DD Audio truck pulling the Memphis Hummer demo. Scott and George will be driving the Alpine Tesla to the event” Kam Frisbee relayed.

Falcon Sales will have a strong presence on the show floor and supporting their brands Alpine, King Boxes, Diamond Audio, Memphis Audio, Vault Power and Sony. In the booth area bikes will be showcased with vehicles spotlighted outside.

“Join us Monday evening for Night Jams as the PNWCEE 2026 kicks off” Frisbee concluded.

For more see falconsales.net.

HEATHROW, FL (05.12.26) – Jensen, the brand that invented the first loudspeaker in 1915, is bringing NASA-grade materials to the mid-tier car audio market. Today, Jensen announces the Apex Power Series™, a perfectly matched system of high-efficiency digital amplifiers and Aramid Fiber speakers designed for those who want a massive sound upgrade without the high price tag.

The Apex Power Series offers a logical “step-up” in quality for drivers who have outgrown their factory sound. By pairing professional-grade materials with Jensen’s 100-year heritage of reliability, this series delivers a top-tier experience that remains accessible to everyone.

The Apex Power Series™ Ecosystem

The Apex series is engineered as a total solution for listeners who have outgrown their basic factory speakers but want a reliable, professional-grade system.

• Apex Power Series Amplifiers (Available Now): Utilizing high-efficiency digital circuitry, these units (JAONE, JATWO, JAFOUR, JAFIVE) provide “More Power, More Performance” and serve as the foundation for the Apex ecosystem. These amps are designed to stay cool at top output, even in tight spaces, delivering maximum volume and clarity through premium circuitry.
• Apex Power Series Speakers (Arriving May 2026): This line features Aramid Fiber—the same high-strength material used by NASA. These cones are built to stay rigid even when the volume is cranked up, ensuring your music stays crisp, clear, and distortion-free.
• A Century of Authority: Every product in the series carries the Jensen 100+ Years Heritage Badge, backed by a century of reliability and audio excellence.

Strategic Market Positioning

“The Apex Power Series is our answer to a crowded market,” said Kevin Kastner, Sr. Director of Marketing and Product. “We recognized that listeners wanted a ‘step-up’ option that felt premium but stayed within a realistic budget. By pairing our powerful amplifiers with these new Aramid Fiber speakers, we’ve created a high-value system that delivers a concert-like experience for the everyday driver”.

Availability

The Apex Power Series Amplifiers are available immediately, with the Apex Power Series Aramid Fiber Speakers arriving May 2026. Customers can find the full series at authorized Jensen specialists and retailers.

For more information on the Apex Power Series and the “Connected Journey,” visit https://jensenmobile.com/apex-series/