LAKE HAVASU AZ (04.27.26) KICKER and the team were onsite with the KICKER XRV, RZR and so much more as a presenting sponsor of the 2026 event. This was the 10th year with KICKER participating in Desert Storm. KICKER first started at Desert Storm with a 10×20 booth with River Dave and Wired 4 Sound. The last 7 years KICKER has been onsite as the Top Sponsor with a much, much larger presence at the downtown Street Festival and on the lake boat parades through the days and dockside evenings Friday and Saturday.

Jeremy Wynn related “The Desert Storm Party got off to a great start on a beautiful Thursday. All setup was done on Wednesday and the KICKER booth and area was packed with people until Saturday’s closing bell. The KICKER XRV is a magnet at events and the BoomRoom was full for demos non-stop. The evening street parades with amazing boats and dockside events lasted into the night.” Jeremy is Promotions and Event Manager.

Lorin Morrell, Maddog_Media, is on site at many KICKER consumer events…including Desert Storm. Morrell related “The attendance at this year’s Desert Storm definitely showed an increase from last year. This year the KICKER XRV was on a prime spot up people were talking about it across the huge venue. With the street parades and action on the water KICKER was definitely ‘Livin’Loud’!

“Massive is the only word for Desert Storm 2026” Morrell stated.

Tracy Focht, Western Regional was on site with Bobby Flores from Murfco and they spent time across KICKER activities plus connecting with area retailers who attended Desert Storm 2026.

The Anderson Powersports Desert Storm 4-Day event schedule featured the Krusin’ 4A Kause & Kick Off Party, IHRA Street Party, Go Lake Havasu Parade Of Power Anderson Powersports Desert Storm Poker Run and Shugrue’s Shootout.

From the first night kick-off vendor party, to the hustle of the street party and the family atmosphere throughout the event Desert Storm 2026 at Lake Havasu City was amazing. Lasting friendships were created with extended families at Desert Storm. At Desert Storm 2026 KICKER went overboard and was definitely Livin’Loud. The KICKER branding was very impressive for all at the event. All are looking forward to Desert Storm 2027.

Visit kicker.com for more.

SHREVEPORT LA (04.26.26) As many people know Mike Beyersdoerfer retired on March 31, 2026 capping a 56 year career that included time spent in four industries… Consumer Electronics, Motorcycle, Automotive Aftermarket and RV. Mike’s very successful 56 year career was built on connecting with members all across those industries.

Below are a number of images with Mike and friends in retailer’s stores… And all with a smile.

From the 12volt Central Studios, we wish Mike many happy years on retirement road.

PITTSBURG PA (04.25.26) Team Nutz is a very proactive retailer in Pittsburgh that continually connects with consumers at local community events and charity fund raisers. In addition Team Nutz attends distributor shows and industry events in Las Vegas. Team Nutz definitely works as a team and team members travel to attend many events.

Team Nutz, with Ed and Nina Nuttall, along with 10 team members spent the day at the Davis Distribution show in Pittsburgh on Tuesday April 7th . At events team members have a plan for the day as was the case of the Davis Distribution show. There was an opportunity for all team members to network with industry members at the event, attend any trainings and visit the booths of nearly 50 companies exhibiting. That evening all of the team members enjoyed the delicious dinner. Early the next morning, they were set up at a local consumer event.

Ed Nuttall related “By attending these in-person events we learn so much about actual activity that’s happening in brick and mortar retail stores, specials and promotions that dealers take advantage of as our team takes the opportunity to work as one. We have attended previous Davis Distribution shows and it is terrific to know the Taliani family members. The 2026 event raised the bar and we look forward to attending the 2027 Davis Distribution Show.”

NORTH FORT MYERS, FL (04.24.26) — GENEVO AMERICA, the North American division of GENEVO s.r.o., announced a strategic partnership with Specialty Premium Solutions, a subsidiary of Specialty Marketing, to represent and expand the GENEVO brand across the United States and Canada.

This partnership marks a significant milestone as GENEVO—Europe’s #1 radar detection brand—enters the North American market with a focused, dealer-first strategy designed specifically for the 12V specialty retail channel. Through this collaboration, GENEVO AMERICA will leverage Specialty Premium Solutions’ extensive distribution network, deep industry relationships, and proven expertise to introduce its premium radar and laser protection systems to retailers across the region.

As part of the agreement, Specialty Premium Solutions will represent GENEVO AMERICA across all states east of the Mississippi River, including Texas, Arkansas, Oklahoma, Mississippi, and Louisiana, ensuring comprehensive coverage across key markets in the eastern United States.

“GENEVO AMERICA represents a new standard in driver awareness technology,” said Ray Woolf, CEO of GENEVO AMERICA. “Partnering with Specialty Premium Solutions allows us to align with a team that understands this category at the highest level. Their reach, relationships, and reputation within the 12V space make them the ideal partner to introduce GENEVO to the North American market the right way.”

“Specialty Premium Solutions is very excited to represent GENEVO AMERICA as they introduce Europe’s #1 Radar brand into the US and Canada markets,” said Bill Dolsen, Vice President of Sales at Specialty Premium Solutions. “Ray and the GENEVO team offer incredible expertise in the category, and we look forward to introducing the brand to 12V Specialty Retailers.”

GENEVO AMERICA brings a portfolio of advanced radar detection and laser protection systems engineered in Europe and refined for the unique enforcement environment of North America. With a commitment to performance, precision, and continuous innovation, the company is positioned to deliver a differentiated offering in a highly competitive category.

Specialty Premium Solutions will play a key role in executing GENEVO AMERICA’s go-to-market strategy, supporting dealer onboarding, product education, and long-term channel development. The partnership underscores a shared commitment to delivering premium solutions, protecting dealer margins, and building sustainable growth within the 12V specialty channel.

Visit genevo.com for more.

NEW ORLEANS, LA (04.23.26) – David Toliver and Ceasar Olaes hit the road on Monday, April 13th, for a South Louisiana MTX Tour with stops at MTX dealers Synergy Marketing services. The Tour started out early Monday in New Orleans and continued to Friday when they arrived in Houston. During the stops, with over 25 dealers, David and Ceasar certainly saw a lot of opportunities to drive business with even more dealers coming onboard to support new MTX products.

Key stops on the tour included Jay’s Audio in Lake Charles. The store front has terrific visibility from the street and inside everything is neat and straight with the MTX products spotlighted. Jay”s Audio has been in business in Lake Charles over 25 years. Manager Clint Coleman related that they are doing a lot to drive business and the MTX products are selling and performing well for customers.

At several dealer stops David and Ceasar set up the MTX pop-up POP standups. The POP standups look great on the Amplified Designs show floor in Slidell and the On Site Audio floor in Baton Rouge. At both location store staff indicated it was great to see reps with factory staff on the road as that is not happening much these days.

Brody Trulson at On Site Audio in Baton Rouge also indicated that the tint business is going very strong and a natural add-on to car audio upgrades.

David Toliver relayed it was a terrific week on the road with Ceasar making dealer stops and highlighting the latest MTX products and programs.

For more see 12voltnews.com.