Jo-Di’s Sound Center Wins NavAtlas Prize on the 12volt Spin-To-Win Wheel Spin 175

SHREVEPORT LA (04.23.22) WTF…Win This Friday. Jo-Di’s Sound Center
won the NavAtlas prize on the 12volt Spin-To-Win Wheel 175 on Friday morning, April 22nd. Jo-Di’s is a very well established 12volt retailer with 3 stores in Connecticut.

The 12volt Spin-to-Win Wheel was created to bring an element of fun to the 12volt industry. The weekly 12volt Spin-To-Win Wheel is now spinning in Year 4.

The 12volt Spin-To-Win Wheel rolled for 175th time on Friday morning April 22nd. The Wheel landed on the NavAtlas space and the Jo-Di’s Sound Center slip was drawn from the jar. An Instagram post of the winning slip was posted. A video of the wheel spin was also posted.

We reached out to Jo-Di’s in Orange and spoke with Gary. A second call was made to Anthony in West Hartford CT. Both were very happy to hear a NavAtlas prize will be headed to Jo-Di’s.

Spinning out a winner each Friday, a lucky 12volt retailer can win a cool prize and top brands receive visibility across the marketplace.

12volt brands with a space on the 12volt Spin-To-Win Wheel include Kicker, NavAtlas, SiriusXM, AIS, PowerBass, CRUX, DS18, SoundStream, JBL, Kenwood, Power Acoustik, JVC and USASpec. 12volt News $100. cash awards have spaces on the 12volt Spin-To-Wheel for a winning 12volt retailer.

Past winners of the 12volt Spin-To-Win include…Stereo & Video Center-Tyler TX, The Outlaw Garage-Franklin TN, Exotic Sounds-West Palm Beach FL, Endless Possibilities-Aurora IL., Go Auto Sound in Union City NJ, Al&Ed’s South Bay CA, No Limitz Car Audio in Upland CA, Neil’s Specialty-Eureka CA, Sturgess Customs-Lexington SC, Audio By Art-San Antonio TX, SMS Car Audio in Marreo LA and Sweet Wheelz in Mississauga Ontario Canada, Cartronics in Biscayne FL, The CarAudio Shop in St Louis MO, Exotic Sounds in West Palm Beach FL, High North Customs in Grand Prairie Alberta Canada and AMS Audio in Bakersfield CA, Team QRT in Abbeyville LA and California Sound in Fontana CA and Jackie Cooper Electronics, Oklahoma City OK, MARS Audio-Orlando FL, All American Audio in Nutley NJ, Proline Car Stereo in Brooklyn NY, Custom Shop Miami, Tunes and Tint in Lakeland FL, Mobile Concepts Inc in Mokena IL, Seismic Auto Sound in Concord CA, Brooklyn Car Audio in Brooklyn NY, Audio Solutions in Florence MS, Enhanced Customs in Largo FL, Rayco Auto Clinic, Audio Design in San Jose CA, Go Bass Mode in Florida, Avenue Sound in Freeport NY, Audio Plus in Riverview FL, Stereo Zone in Whittier CA, In-Phase Car Audio in Omaha NE, AutoLife Group, N&H Electronics, SK Customs, Land & Sea, The Audio One, NC Custom Shop,Tint World Orlando, Ricky Smith’s Audio, VIP Custom Woks, Mobile Audio Concepts, Audio Lad, Sound Sensations, Dave’s Stereo, Stereo Design, Badlands Customs, Custom Audio-Erie PA, Voltz Autosports-Bridgeport CT, Infinity Sound and Security-Kissimmee, Autosport Plus-Canton OH, Stereo City Pros in Carmichael CA, Devine Concepts in Naples FL, The Sound Shop in Indian Trail NC, Extreme Performance Audio in Fresno CA, Audio Depot in Arlington TX, Audio Security in Houston TX, Earmark Car Audio and Marine in Lewisville TX, Audio Jam in Bear DE, Stereo City Ontario, Ontario CA, Audio By Art, San Antonio TX, Code Zero Customs in Tulsa OK, Ken’s Car Tunes in Mobile AL, Soundz Plus in Naperville IL, Markland Designs in Lithonia GA, Electronics Plus in Salinas CA, Xtreme Autosports in Santa Clarita CA, Superior Audio Sounds in San Angelo TX, Model Electronics in Ramsey NJ, Texas Dreamz Customs in Spring TX, Wired Electronics in Linden NJ and Intense Car Audio in OKC, OK, Underground Auto in Sarasota FL, Car Toys Tulsa in Tulsa OK, Real Audio in Erie PA, Go Autosound in Union NJ, DFM Stereo in Ukiah CA, Impact Tint and Audio in Tyler TX, Mobile Sound Systems in Arlington TX, Redline Audio and Performance In Spindale NC, Car Audio Land in San Diego CA, Audio X Custom Car Audio in Florence AL, River Oaks Car Stereo in Houston TX, American Radio Orlando in Sanford FL, Illustrious Customs in Woodbridge VA, Remote Start Pros in Lawrence MA, HiPro Audio in Victoria TX, AudioPlanetNY in Huntington Station NY, Endless Possibilities in Aurora IL, Audio Finesse in Santa Monica, Drive Customs in San Luis Obispo CA, Custom Works, Noblesville IN, AtoZ Detail in West Haven CT, Cars 843 in Charleston SC, CarTunes Atlanta in Atlanta GA, Mobile Concepts in Garwood NJ, Duke’s Car Stereo in Flint MI, Infinity Auto Sound, King Car Audio in Norwalk CT, PopTronics in Baltimore MD, Sanford Sound in Sanford ME, Angelvip2474 in Draper UT, Dynamic Car Audio in Baltimore MD, Hi-Pro Audio in Victoria TX, Car Stereo Max in Houston, Pro Audio Center in Richland MS, Rhodes Off-Roads in Farmington MO, Model Electronics in Ramsey NJ, Class A Sounds in Athens OH. Just Audio Video in North Providence RI, CT_Custom in Philadelphia, Audio Solutions in Florence MS and The Audio Shop RC in Rapid City SD, DG Motorsportz in High Point NC, ST Mobile in Texarkana TX, AR Custom OC in Orange CA, Temecula Mobile Sound in Temecula CA, Unique Auto Sound in Lindenhurst NY, D’s Garage in Corona CA and DS2 Mobile Solutionz in Tomball TX, C G Car Audio in Kissimmee FL, California Audio in West Valley City UT and The Action Audio Store in Wethersfield CT, Eclipse Car Audio in Vancouver WA, Electronics Depot Car Audio in Altamonte Springs FL. Car Audio Garage in Pearland TX, Pinnacle Autosound in Lake City FL, J H Audio in Bowling Green VA, The Car Audio Shop StL in High Ridge MO, Anthonys Car Stereo in North Highlands CA, Flynn Audio in Middleton WI, Living Loud Car Audio in Pelham AL, Trail Star Audio in Minnesota, On The Spot Audio in Pennsauken NJ, Animated Car Audio in Essex MD, West Coast Car Audio in Citrus Heights CA, Modified Auto Sound in East Alton IL, Star Car Audio in Hermiston OR, VapeNAudio in Clovis CA, SoundWorks in Millersville MD Eclipse Car Audio in Vancouver WA, J A Custom Audio in Houston TX Jose Electronics in North Hills CA, Sound Proof Car Stereo in Douglasville GA, Auto Additions in Springfield IL, Elite Car Audio in Hollywood CA, Masters Car Stereo in Greenville SC, Audio Plus in Eden NC, Seismic AutoSound in Novato CA, Car Audio Addicts in Pittsburgh PA and AudioKing Tinting in Yakima WA, Arias Tint and Alarms in Duncanville TX, Odeh Car Audio in Gadsden AL, 12volt Specialist in Newark DE, Cutting Edge Audio in San Diego CA, Southern Auto Fab in Lafayette LA and California Sound in Fontana CA. Congratulations to all.

WTF… Where’s the Fun. On the next spin of the 12volt Spin-To-Win Wheel… on Friday, April 29th.

Automotive Specialty-Equipment Sales Surpass Pre-Pandemic Levels

DIAMOND BAR, CA (04.22.22) – The specialty-equipment industry continues to experience strong growth and demand as the U.S. puts COVID-19 in the rearview mirror. According to the new “State of the Industry–Spring 2022” report from the Specialty Equipment Market Association (SEMA), 75% of manufacturers, 68% of distributors, and 53% of retailers/installers report that sales are currently above where they were prior to the pandemic, and consumer demand continues to remain robust for most companies.

However, despite strong industry growth, concerns remain due to ongoing supply chain issues, inflation, economic uncertainty, and the war in Ukraine.

The report, which includes 70 pages of new industry data, helps companies make better business decisions by highlighting current industry trends, business metrics, and estimates on how sales have changed over the last year, and it highlights the ongoing supply chain disruptions many organizations are being challenged with. It also provides a pulse check on consumers as they navigate economic uncertainty and deal with significant price increases on many of the products and services that they buy.

Additional key findings from the report include:

  • More than half of companies expect sales to continue to grow in the coming year.
  • Supply chain issues remain a challenge for over 90% of the industry, and most don’t see things returning to normal until at least 2023.
  • The current inflation rate of 8.5% is the highest it has been in 40 years, yet consumers continue to spend.
  • Despite gas prices being up over 40% on average from where they were last year, 80% of Americans still plan to take a road trip this summer.
  • Amid record consumer demand, 70% of manufacturers, 56% of distributors, and 45% of retail installers have had difficulty filling open positions due to a shortage of qualified applicants to hire.

The complete “State of the Industry—Spring 2022” report is available to download for free at www.sema.org/research.

Tint World Expands to a Fifth Location in Tennessee

MURFREESBORO, TN (04.22.22) – Tint World Automotive Styling Centers continues its streak of rapid expansion as it announces the opening of its fifth Tennessee franchise, located in Murfreesboro.

Owned and operated by Craig and Anna Nangle, the new store provides full-service automotive styling, window tinting and automotive aftermarket accessories to Murfreesboro and the surrounding area.

“We can’t fully express how delighted we are to be given the opportunity to serve automotive enthusiasts in the Murfreesboro area,” Anna Nangle said. “With the resources and support we get through this outstanding franchise system, we’re going to make Tint World Murfreesboro the destination center for our community’s automotive styling and detailing needs.”

“Craig and Anna are an incredible part of our growing Tint World family,” said Charles J. Bonfiglio, CEO and president of Tint World. “They are immensely passionate about expanding the brand’s service options in Murfreesboro, and we know they will do an excellent job of providing quality products and service to their clientele. Craig and Anna are focused on building their business in a way that supports the local community, and we’re proud to help them accomplish this goal.”

Tint World Murfreesboro is located at 1610 NW Broad St, Murfreesboro, TN 37129. To book an appointment, request a quote, or find out more about what the store offers, call 615-538-1881 or visit https://www.tintworld.com/locations/tn/murfreesboro-092.

Tint World Automotive Styling Centers offer sales and installation of auto accessories, mobile electronics, audio video equipment, security systems, custom wheels and tire packages, window tinting, vehicle wraps, paint protection films, detailing services, nano ceramic coatings, maintenance and repair services, and more. Tint World is also the leading provider of residential, commercial and marine computerized window tinting and security film services with locations throughout the U.S. and abroad, with franchise opportunities available worldwide.

MTX Audio Announces New Polaris RZR Pro XP Audio Kits and Components Now Shipping

PHOENIX, AZ (04.22.22) – MTX Audio, of the MiTek Electronics and Communications Group, is announcing that their all-new audio kits and components for the Polaris RZR Pro XP platform of vehicles are now in stock and shipping. Kits are compatible with 2020 and newer machines and install in existing factory locations.

The kits consist of four main packages that will work on Ride Command and non- Ride Command vehicles alike and will offer different levels of audio experience from the basic three speaker package to a complete five speaker system. The Ride Command kits feature a direct plug and play harness that connects into the vehicles system allowing full functionality right through the display screen while the non-Ride Command systems come with our AWMC3 full function media receiver as a source.

Additionally, there are two OE add-on kits available. The first allows a customer to add the PROXP-20- SW and MUD600-1 amplifier to an existing OE front two speaker system and the second option allows the addition of a pair of our MUD65PL rear speakers to an OE two or three speaker system. All kits come complete with direct-fit hardware and plug-n-play harnesses for a frustration-free installation.

The separate front component speakers and subwoofer enclosure is also available outside of a kit package for customers looking for the individual parts. The PROXP-20-FS component speaker system features our new ground up designed 6 ½” speaker pod that mounts in the factory location beneath the dash combined with a high output, soft dome tweeter that mounts on the top of the dash.

The PROXP-20-SW subwoofer enclosure features our high output 10-inch subwoofer in a high mounted, ported design that installs in the passenger side dash area. The enclosure is intended to be coupled with the MUD600-1 mono-block amplifier and features a front firing design to maximize bass output.

“The feedback and excitement over our new Polaris RZR Pro XP kit has been amazing.” said Director of Sales and Marketing, Jason Fickas. “Dealers and customers alike have expressed how much they have been looking forward to an audio solution for this platform and we’re happy to finally be able to deliver it.”

Be sure to follow us on social media or check out our website for more details as they develop.

Visit mtxaudio.com for more.

Alpine Unveils Exciting New Vehicle-Specific Products at the Annual Jeep Beach Vendor Show

AUBURN HILLS, MI (04.21.22) – Alps Alpine North America, Inc. (“Alpine”), will attend the 2022 Jeep Beach Vendor Show at the Daytona International Speedway in booth E1 from Friday, April 29 to Saturday, April 30 where they will unveil exciting new vehicle-specific products designed uniquely for the Jeep driver.

Featuring the latest in Jeep-specific dash and sound system offerings from Alpine, a 2018 Jeep Wrangler will be on-site for product demonstrations. Jeep Beach attendees will be the first to experience the new High-Resolution i509-WRA-JL with a High-Definition, Weather-Resistant 9-inch screen and wireless and wired Apple CarPlay and Android Auto. The i509-WRA-JL was intentionally designed with the Jeep driver in mind to visually emulate the design identity of the Jeep interior and retain the features Jeep drivers use the most. New to this display is High-Resolution Audio Playback (96kHz/24Bit) that can stream music from popular Hi-Res streaming platforms or directly from a smartphone for incredible music detail and high-precision music reproduction.

To demonstrate the head unit integration capabilities, the 2018 Jeep Wrangler will also feature a premium night vision DVR-C320R Dash Camera with built-in drive assist and impact recording. An Alpine PSS-24WRA sound system, with front 6.5” component speakers, 6.5” rear custom soundbar replacement speakers, 8” compact powered subwoofer, and 4-channel amplifier will be featured for in-vehicle sound upgrade demonstrations as well as an Alpine Weather-Resistant PSS-SX01 Sound System mounted to the roll bars to demonstrate exterior sound upgrade opportunities.

Alpine’s 2015 Jeep Wrangler will also be on-site with similar Jeep-specific solutions designed for older Jeep Wranglers, including the i509-WRA-JK, DVR-C320R, PSS-22WRA Weather-Resistant Sound System, PSS-SX01, and HCE-TCAM1-WRA Spare Tire Rear-View Camera and Light System.

“Switchback,” Alpine’s 2020 Jeep Gladiator, will also be on-site with a custom truck bed build that features 40 motorized Bluetooth speakers that articulate for optimal sound positioning, and a tailgate designed to look like an early Alpine stereo, complete with a large, functional volume knob and six classic “Alpine green” buttons on the faceplate to control the automation.

The Alpine Event Truck and Trailer will be open to visitors who want to chat with Alpine event staff and experience the latest vehicle-specific technology, all from the comfort of an air-conditioned lounge area located in the trailer.

All Alpine products are available for purchase during the event with special, event-only pricing and free giveaways. Alpine Authorized Retailer Roco 4×4 will be on-site to give vehicle demonstrations, answer product questions, and offer on-site installation so customers can drive home with their Alpine purchase installed in their Jeep.

Visit alpine-usa.com and jeepbeach.com for more.

Ford F-150 Lightning Infotainment Has Video Game Capability

This article was written by Jonathon Ramsey for autoblog.com

BIRMINGHAM, MI (04.21.22) – The National Highway Traffic Safety Administration might be devoted to ensuring drivers aren’t distracted while on the go, but automakers are growing just as inclined to ensure you’re never not distracted when you’re stopped. Looks like Ford will be the next automaker to load its infotainment system with games, after Tesla launched its Arcade mode last year and the Mercedes-Benz EQS options list included a game bundle.

Darren Palmer, Ford’s VP of global EV programs, posted a video to LinkedIn with the caption, “Some cute little games now on the F-150 Lightning. Proving a hit with my kids in final testing …” We’ll assume it’s his kid’s hand in the video using the volume knob to weave some Ford model — perhaps the Mustang Mach-E — through traffic on a four-lane road. We’ll also assume that since Palmer wrote “games,” there will be more than one available in the system. 

This game appears to have all the basics of a good time-waster: simple control, simple objective, easy enough for a kid to play and enjoy, task-oriented just enough for an adult to play and save a sliver of attention for whatever that adult is waiting for. And there’s a secondary game (for us, anyway) of “ID the Traffic.” We spotted a Mustang GT500, an F-150, and a GT. We really wouldn’t mind a Frogger version of this, either. 

Click to continue reading this article on autoblog.com

Five Most Affordable New Convertibles

This article was written by Larry Printz for TheDetroitBureau.com

Winter is staging one last stand before the onslaught of spring and its promise of warmer weather. However, with climbing temperatures comes the impetus to drive topless. Who are we to argue?

But convertibles can be pricey; however, we’re offering up five of the least-expensive new convertibles you can buy. Surprisingly, all are iconic, which may explain their continued popularity. Best of all, all cost far less than $45,927 — the average price of a new vehicle in March. This means you’ll have a whole mess of fun without breaking the bank.

Note that prices do not include destination charge, options and taxes.

5. Ford Mustang: $32,705

After nearly six decades of continuous production, this sporty stallion mixes American moxie with European lines buffed to a modern sheen. Its turbocharged 2.3-liter 4-cylinder engine develops 310 horsepower to the rear wheels, more than the Mustang’s base V-8 developed 10 years ago.

A 6-speed manual is standard, a 10-speed automatic is optional. Best of all, all Mustangs eventually become collectibles, although you’ll have to wait. In the meantime, imagine the fun you’ll have. No wonder it remains the world’s most popular sport coupe.

4. Chevrolet Camaro: $32,695

The Mustang’s chief rival remains a compelling competitor, thanks to its outlandishly fun wardrobe that elicits longing glances from children disguised as adults. Yet it’s the car’s chassis that brings the greatest satisfaction. Its combination of cornering ability without a bone-jarring ride will surprise you.

But the Camaro comes with caveats. Its 275-hp turbocharged 2.0-liter 4-cylinder engine and manual transmission make for a quick ride, although the base Mustang has more ponies. And visibility is far from great with the top up, which is another reason to keep it stowed.

3. Jeep Wrangler: $29,995

Any convertible will get you to the beach, but this is the only one that can transport you across it with its doors and top removed and its windshield folded. And it’s the only droptop listed that carries five adults, can ford rivers, and easily cut through the worst winter weather thanks to four-wheel drive. Try that in a Miata.

Keep in mind that this money buys you the two-door Jeep, not the four-door Unlimited. Power is good from its 285-hp 3.6-liter V-6 paired with a 6-speed manual or 8-speed automatic transmission, just don’t expect a smooth quiet ride on paved roads.

Click to continue reading this article on TheDetroitBureau.com

KICKER Marine Audio Will “Go Overboard” at Lake Havasu’s Desert Storm – April 21-23

STILLWATER, OK (04.20.22) KICKER Marine Audio travels from Oklahoma to join its distributors, dealers and fans at the 25th anniversary of the Lake Havasu Desert Storm Poker Run and Shootout – April 21-23.

As the title sponsor of the popular and currently sold-out (but not to fans and viewers!)  Desert Storm for years, KICKER Marine Audio will have an impressive presence at the Thursday Street Festival where its XRV (Xtreme Recreational Vehicle) will bring a travel edition of its famous headquarters’ “Wall of Boom” to Havasu’s Main Street. Millions of dollars of state-of-the art performance boats will be on display from 1-9 PM, including new boats from Rod Voegele of California-based Gatorwraps, also located in Lake Havasu and Jeff Cuvelier of Elite Audio of Havasu. Both boaters and businessmen are big KICKER Marine Audio fans as Gatorwraps adds the visuals to many KICKER-equipped customer boats. Cuvelier has been an installer of KMA for years and will now do so under his new company, Elite Audio, specializing in marine audio systems.

Voegele recently became a catamaran fan after riding in a friend’s DCB and was convinced by the ride of the company’s F32 that he bought one and customized it, wrapping it in his logo and signature bright green, highlighted with electric blue. “I’ve never been in anything like it!” Voegele says of the DCB, “Nothing rides like this!” And can we add, SOUNDS like this!

The boat is loaded with KICKER speakers and subs including 6 KM 8” speakers with RGB lighting, 2 KMFC 9” tower speakers with swivel mounts and 2 KM 9” subwoofers under the hatch. Of course, KMA head units and amplifiers “amp up” the sound, so everyone will be able to enjoy the clear sound of the Gatorwraps boat! The crowd will also hear KMA sound from the company’s Kenworth W9 Show rig, and International CXT show truck, both heavily decked with KICKER audio components and broadcasting live and loud from the Street Party and throughout the event.

Cuvelier totally updated his Rinker Flotilla boat which made its debut this year at the SEMA SPL (Sound Pressure Level) show with 4 KM 15” L7 Q subwoofers and 2 KM Comp Q 12” subs. Amid all the other KICKER Marine Audio equipment, clusters of numerous KM coaxials, 6 KMC 11”  swivel tower speakers and even KICKER SeaDek flooring, do you think you can feel the bass in his music?!

Cuvelier explains his KICKER allegiance stating, “Even with KICKER being such a prominent leader in the audio world, they still manage to share that same excitement and passion for sound systems that their dealers and customers have. They bring you in like family and show support like no other.”

River Dave of River Dave’s Place boating forum, has been a supporter of Desert Storm since 2007 and just replaced the factory sound system of his 2021 Avalon Excalibur pontoon boat with KICKER Marine Audio gear, adding 6 KM 8.5” speakers, 4 KM fixed 9” tower speakers with RGB lighting, and 2 KM 10” subs in the helm. Dave also opted to substitute an L7 Q subwoofer for a refrigerator ensuring “cool” sound! His twin Mercury 400s will take this pontoon to 70 mph so he is not only livin’ fast but Livin’ Loud with KICKER! “I’ve been with KICKER Since I was 21-years old,” he says, “It’s not just the quality of products but the staff–they are more like family–and the customer support that makes the difference.”

“KICKER Marine Audio finds long-time friends and enjoys making new ones in the boating community,” says Jeremy Bale, brand manager, “Performance boaters enjoy power in their engines as well as in their sound systems so being seen and heard gives KICKER an advantage with our ‘Real Marineä’ components which are top-grade , reliable and tested in the marine environment. We’re happy to lend our support in Lake Havasu!”

All KICKER Marine Audio’s enclosures are tough, UV-treated and come in black and white, complete with LED light complements. Amps, media centers and KICKER’s signature square subwoofers are only part of the line, so when you want to “Kick” up your sound system, rely on the brand that delivers the finest quality acoustics and marine-grade components—KICKER Marine Audio. www.kicker.com/marine-audio.

Visit www.stormspokerruns.com for more.

DEI Joins the Hot Rod Power Tour

AVON LAKE, OH (04.20.22) – Automotive heat and sound control products company Design Engineering, Inc. is doing its part to make sure the annual HOT ROD Power Tour features some of the most imaginative, inspiring and just plain cool cars around.

Along the Power Tour, the DEI booth will play host to vehicles provided by Boris Maryanovsky and his shop, Street Machinery, as well as Sally’s Speed Shop and Chris Hamilton and his Project Rocky. The tour runs June 13-17 through the backroads of Tennessee, Alabama, Florida and Georgia.

“Visitors to any and all stops of the Power Tour are invited to come by the DEI booth to learn more about our performance heat and sound control products,” said Steve Garrett, Creative Director of DEI. “We’ll have great vehicles on display at every stop, plus a few other surprises!”

The 28th Annual HOT ROD Power Tour Presented by eBay Motors Driven by Continental Tire is returning to its traditional early summer running time for 2022. The world’s largest traveling car show will make a 1,000-mile journey through the small towns of the American South.

The Tour stops each afternoon, allowing vendors to welcome interested participants and spectators. Make plans to visit DEI’s booth each day:

June 13 – Liberty Park, Memphis, Tennessee
June 14 – Nashville Superspeedway, Lebanon, Tennessee
June 15 – Hoover Met Complex, Hoover, Alabama
June 16 – Pensacola Fairgrounds, Pensacola, Florida
June 17 – Atlanta Motor Speedway, Hampton, Georgia

For more information about DEI’s complete line of performance heat and sound control products, visit designengineering.com.

The Rearview Mirror: The Pony Car is Born

This article was written by Larry Printz for TheDetroitBureau.com

DETROIT, MI (04.20.22) – This week, on April 14, 1964, the automotive press saw what the general public would see three days later, a new car that was first confirmed by a Ford Motor Co. press release in February.

“Ford Division confirmed today that it will introduce a new line of cars this spring,” said the press release issued Feb. 6, 1964, by Lee Iacocca, vice president of Ford Motor Co. “The new line of cars will be called the Mustang … no further details on the new car line will be revealed until the time of its public introduction.”

Ford Motor Co. executives Lee Iacocca and Don Frey with the 1964-1/2 Ford Mustang.

The car would become an icon for Ford and create a new class of automobile, the Pony Car.

With a 108-inch wheelbase, 2,500-pound curb weight and a $2,368 price tag, Ford sold 22,000 Mustangs on the first day. Its popularity proved unprecedented. But its development was a long one, having started in 1960. 

Healthy sales despite stodgy cars

Ford’s bestseller at the time was the Ford Falcon, a sensible unexciting compact sedan introduced that year alongside such new competitors as the Chevrolet Corvair, Plymouth Valiant, AMC Rambler and Studebaker Lark. Ford’s bird was the most successful, selling more than 400,000 units in its initial year. The car was emblematic of the Ford line under Ford Motor President Robert McNamara: solid, conservative and dull. 

The 1960 Ford Falcon platform was dull but popular, and used as a basis for the first Ford Mustang.

As Ford Automotive Division general manager and vice president, McNamara took the two-seat Ford Thunderbird, introduced for 1955, and added rear seats in 1958, instantly eliminating its cache. The elegant, Lincoln Continental Mark II was dropped and the ungainly Edsel introduced instead, leading to a $250 million flop. In its wake, Henry Ford II proved reluctant to consider any new cars and the company’s products became increasingly stodgy and dull.

By 1960, McNamara was named Ford Automotive Division’s president, with Lee Iacocca inheriting his old spot, but the arrangement wouldn’t last long. When McNamara left Ford in late 1960 to become Secretary of Defense under President John F. Kennedy, Iacocca was named Ford Division President. He was 36 years old.

The Euro-styled Ford Allegro was one of the early proposals for what would become the Mustang.

A market looking for a car

But Iacocca was becoming aware of the emerging youth market, one that was entering their teenage years and would soon be driving. He felt a car should be made to meet the market. In late 1960, Iacocca formed a committee of Ford managers to investigate the possibilities, but knowing Henry’s reluctance, convened the new team at The Fairlane Inn, a motor lodge two miles west of Ford World Headquarters in Dearborn, and away from prying eyes.

What the The Fairlane Committee discovered was what they termed “a market looking for a car.”

Ford market research had consistently shown that college educated consumers, like the Baby Boomers now coming of age, accounted for 46% of new car purchasers despite the fact they only made up 18% of the overall population. Research also showed that women car owners were one of the segments growing most quickly and that they would be the ones most likely to use a second car. But it would have to be small, maneuverable and be easy to park.

Click here to view the full article on TheDetroitBureau.com