NOVI MI (12.29.22) – Introducing Brandmotion’s New Wireless Transparent Trailer System. The Transparent Trailer Rear Vision System from Brandmotion consists of two HD digital cameras delivering HD video to a full-width digital rearview mirror screen. This allows you to see behind your trailer at all times – not just while in reverse – and continuously monitor your truck bed and the front of the trailer.

The system provides obstruction-free rearview visibility, solving the traditional visibility problems for pickup drivers who tow. The rearmost camera is wirelessly mounted behind the trailer and easily snaps into trailers with built-in camera brackets. The second camera, cleanly integrated into the third brake light of the pickup truck, provides an unobstructed view of the vehicle’s bed and the front of the trailer. When not towing, you will have a view of the vehicle cargo bed and the blindspots behind the vehicle.

Together, these camera views – easily selectable with a touch of the high-quality rearview mirror display – eliminate blind spots. Unlike any other towing camera on the market, the Brandmotion Transparent Trailer system provides continuous visibility and utility with or without a trailer, making it a versatile and high-value option for drivers who detach and reattach their trailers regularly.

• See behind the trailer at all times – not just while in reverse – with HD-quality video. See if you’re being tailgated or a vehicle is about to pass you.

• Watch the front of the trailer through the integrated third brake light cargo bed camera. Want a quick check on your boat, camper, or horse trailer? Simply touch the bottom of the mirror to switch camera views.

• Capture excellent daily utility beyond towing by watching your pickup bed cargo at all times AND eliminating blind spots around the rear of your truck when not towing.

• Thanks to the wireless trailer camera that snaps into most existing trailer camera brackets, installation of the entire system is simple, with no hole-drilling or loss of vehicle features (professional installation recommended).

Click to select your vehicle.

Since 2018, the SEMA Businesswomen’s Network (SBN) has raised awareness of successful women in the automotive aftermarket through its ‘She Is SEMA’ campaign. Every month features a new and exciting feature spotlighting what these women do, how they landed their careers and how they continue to thrive in a male-dominated industry.

This month’s She Is SEMA spotlight is raising awareness of the 11 women who led the SBN All-Female Bronco Build to success. Coming from various industry careers, these women put in countless hours of organizing and planning to ensure each of the 127 total SBN build volunteers had a hand in the build.  

Read about each SBN build lead below to learn about who ‘She Is’:

SBN Build Leads

Cathy Clark

Clark is the president of Bob Cook Sales, SBN chair and a 14-year veteran of the automotive aftermarket industry.

Sara Morosan

Morosan is the SBN chair-elect, president of BAJA Forged and SEMA’s 2021 Person of the Year. Raised in an automotive family, Morosan has been building cars since she was 13 years old and currently volunteers with several SEMA committees and initiatives including SBN, SEMA Cares, TORA and SEMA Education.

Build Week Leads

Jennifer Petraitis

Petraitis is employed at Driven Lighting Group. Petraitis takes pride working in the automotive aftermarket, focused on being the best in automotive lighting. When she is not at work or home, you can find her at the dragstrip with a camera or lending a hand helping a radial tire car.

Kathryn Reinhardt

Reinhardt is the senior vice president of marketing and events at Hemmings, a SEMA Board member and an automotive industry veteran with a passion for marketing aftermarket parts. Reinhardt’s dedication to the automotive aftermarket includes memberships with SBN, TORA, FLN and SEMA Cares.

Parts and Sponsorship Leads

Cora Jokinen

Jokinen is the president of Toq-Masters Industries Inc. With a design, engineering and project management background, Jokinen offers consulting services for business strategy, marketing and branding in the automotive and offroad industry.

Rebeca Olavarrieta

Olavarrieta is the CEO of Roxo 4×4. Olavarrieta got involved in the automotive industry when she was 16 years old by racing 1/4-mile with her supercharged Mustang Cobra. Her company is now present in Miami, Honduras and Spain, but even her busy business schedule can’t keep her off the wheel, as she has also competed in international off-road events in Venezuela, Honduras, Panama and Germany representing her business.

Event Leads

Tiffanie Hartenstein

Hartenstein is the CEO of Oracle Lighting. Hartenstein’s approach to business includes a heavy importance on culture and people. She enjoys infusing fun into the workplace while providing new and exciting products into the industry.

Aliceje Keyburn

Keyburn is a senior graphic designer at Race Winning Brands. She has been involved in the powersports and automotive industry for almost 10 years and has been a passionate fan all her life. Uniting her passion for creativity with her love for powersports and automotive is her dream come true.

Marketing Leads

Charlene Bower

Bower is the owner of Bower Motorsports Media. Bower has worked in the off-road industry for more than 27 years between multi-line motorcycle dealerships, the magazine industry, offroad education and event and media management. Her most recent project is Ladies Offroad Network that offers education for women in the off-road space.

Mandee Bradshaw

Bradshaw is senior marketing manager for Aftermarket for Vehlo. She has spent most of her career in the automotive industry and is focused on helping shop owners get access to the technology and knowledge they need to obtain success.

Beth Brennan

Brennan is the general manager of TREAD Agency, a part of Kahn Media. Brennan has a brand marketing background and has worked in outdoor and aftermarket automotive industries. She has been involved with SEMA for more than five years and volunteers for the SBN select committee.

Volunteer Leads

Haley Keelin

Keelin is in social sales at Driven Lighting Group. Keelin is passionate about all things automotive and started her career young as her father’s professional flashlight holder. She now works with the largest brands in automotive lighting and focuses on bringing the best products available to the industry.

Melissa Parker-Boudreaux

Parker-Boudreaux is a national sales manager at ORACLE Lighting. She recently celebrated 11 years with ORACLE Lighting, where she rose through administration and sales to land the position she has today. She oversees a dynamic sales and customer service team and creates relationships with distribution accounts.

Project Manager

Sherry Kollien

Kollien is a program manager at Motor City Solutions. Prior to her current role, Kollien worked at Ford Motor Company for 30 years where she worked in the Dyno Lab performing powertrain testing and managed the SEMA Project Vehicle program and Ford/SEMA Tech transfer program. Kollien has served on the SBN and TORA select committees.

To learn more about the SBN All-Female Bronco Build, and to view a list of all 127 volunteers, visit www.sema.org/sbn-build.

Here’s a first look at the RHD Corvette E-Ray while testing outside of GMs Milford Proving Grounds.

Back in 2021, GM confirmed that they would offer the Z06 in right hand drive following the reveal of the C8 Corvette. The Z06 is expected to be offered in the UK, Japan, Australia, New Zealand, and other RHD markets. That being said, GM has been pretty quiet when it comes to the E-Ray, but our shots confirm that it will be available in the aforementioned markets.

The Corvette E-Ray is expected to mate the 6.2L V8 from the Stingray with a hybrid configuration, adding a new model to the Corvette family. Expect an official debut in early 2023 with an on-sale date in Q2 as a 2024 model.

A strong SEMA Board means wise leadership and an association that serves its members well. As a member of the Association, we are currently seeking your recommendation of industry leaders to serve on the SEMA Board of Directors.

The following seats are open for this year’s election:

• Chairman-elect (one open seat)
• Distributor/Retailer (one open seat)

Please take a moment and tell us whom you would recommend as a potential nominee for a board member position by completing and submitting a nomination form. To help the vetting process, please include brief information about the nominee’s qualifications, such as background, experience and achievements that would make that nominee an outstanding board candidate.

Nominations for the SEMA Board of Directors are due on Wednesday, January 4, 2023. Please complete and submit the nomination form.

We urge you to take part in the nominations process—our industry has many individuals who would be an asset to the Board, but we need you to help bring them to the attention of the Nominating Committee.

Thank you for your attention to this important request.

Sincerely,

Mike Spagnola
SEMA President and CEO

SHREVEPORT LA (12.27.22) With the Christmas and New Years Holidays falling on celebration weekends the 12volt Spin To Win Wheel 209 was postponed until January 6th to begin in year 2023. Spin-To-Win Wheel 209 will get the year 2023 off to a fast start.

The 12volt Spin-to-Win Wheel was created to bring an element of fun to the 12volt industry. The weekly 12volt Spin-To-Win Wheel is now spinning in Year 5.

Spinning out a winner each Friday, a lucky 12volt retailer can win a cool prize and top brands receive visibility across the marketplace.

12volt brands with a space on the 12volt Spin-To-Win Wheel include Kicker, NavAtlas, SiriusXM, PowerBass, CRUX, DS18, JBL, RDV Automotive, Kenwood, JVC, Nakamichi and Maximum Power. 12volt News $100. cash awards have spaces on the 12volt Spin-To-Wheel for a winning 12volt retailer.

WTF… Where’s the Fun. On the next spin of the 12volt Spin-To-Win Wheel… on Friday January 6th. With the Christmas and New Years Holidays falling on weekends we will delay the next 12volt Spin-To-Win Wheel until Friday January 6th and get Year 5 off to a very fast start with Spin 209.