Pioneer Invests in CerebrumX and Strategic Collaboration to Jointly Expand Mobility Services Business Globally

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NOVI, MI (06.06.23) – Article via PR Newswire – Pioneer Corporation, a global market leader in mobility products, announces its decision to invest in and form a business alliance with CerebrumX Labs Inc. (CerebrumX), a leading AI-driven automotive data management company, to accelerate the growth of its mobility services business.   

Pioneer and CerebrumX have also entered a strategic partnership, committed to developing innovative, data-driven mobility services, including connected services for OEMs and after-sales service providers such as insurance, fleet management, and maintenance. Pioneer brings to this partnership, mobility services and connected aftermarket products such as Telematics Adapters, AI-enabled Dashcams and Safety systems that can be retrofitted to existing unconnected vehicles, all powered by Piomatix, a mobility AI platform aimed at creating the future of mobility experiences. CerebrumX, in turn, brings its industry-first Augmented Deep Learning Platform (ADLP), that can take raw connected vehicle data, unify, clean, and enrich it, before applying AI/ML algorithms to generate advanced analytics and actionable domain-specific insights for various enterprises.

CerebrumX Labs Inc. Logo

CerebrumX works with automotive OEMs to operate a platform that collects, integrates, and analyzes real data from more than 15 million vehicles (70% of all connected vehicles in the North American market) and provides innovative services for third-party partners in insurance, fleet management, and more.

Through this strategic partnership, Pioneer and CerebrumX will expand their collaborative business globally, starting with North America and Japan, and aim to provide a one-stop connected service platform that supports both connected vehicles, which will become increasingly popular, and existing unconnected vehicles retrofitted with Pioneer connected aftermarket products. With CerebrumX’s ADLP, a single platform to tap both connected and non-connected vehicles, the joint solution will help fleet operators with real-time monitoring to optimize Total Cost of Ownership (TCO), auto insurers to develop personalized insurance plans based on the driver’s behavior, promote green mobility with long range EVs as well as create effective solutions for vehicle downtime and maintenance.

Over the years, Pioneer has accumulated and analyzed a wealth of mobility data and provided cloud services for resolving traffic congestion and reducing traffic accidents to the auto insurance and fleet management industries. Electrified mobility and connected cars are expected to become more prevalent in the future, creating new mobility use cases that have never existed before. The utilization of mobility data has the potential for great innovation in all aspects, from individually optimized insurance, remote maintenance, EV routing and charging management, to new in-vehicle apps and improved user experience.

Through this partnership, Pioneer will expand its solution services business globally by creating new mobility experiences and services with a wide range of partners, including new connected services for OEMs, new insurance and warranties from insurance companies, and EV fleet management and energy management, for which demand is growing.

“We are excited to invest and partner with CerebrumX. We strongly believe that connected AI automotive services will drive new mobility experiences of the future. Pioneer will play an active role in enabling this future globally together with the CerebrumX team,” said Shiro Yahara, President and CEO of Pioneer Corporation.

“We are thrilled to have the support from Pioneer as we move forward with our product to introduce a single platform for both connected and non-connected vehicles,” said Sandip Ranjhan, Chief Executive Officer at CerebrumX. “The strategic partnership will enable us to tap into new markets and unlock greater growth opportunities. This milestone also marks our entry into the global market and a significant step forward for CerebrumX.”

Article via PR Newswire

Tint World Announces Opening of Eighth Location in North Carolina

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FAYETTEVILLE, NC (06.05.23) – Tint World® Automotive Styling Centers™ celebrates the soft opening of its new location in Fayetteville, North Carolina.

Tint World® Fayetteville, owned by Shawn McMaster, Jaysen McMaster Foreman, and Candi Krueger, provides premium automotive aftermarket styling services for residents in the Fayetteville area, including the brave service members stationed at Fort Bragg.

“The three of us share a passion for automobiles, and we all love North Carolina,” said Shawn McMaster. “We have extensive experience with Tint World®, and we are proud to bring their world-class offerings to the Fayetteville community. We are also thrilled to be able to serve Fort Bragg and the area’s military community. Our brand-new, state-of-the-art facility is backed by Tint World®’s industry-leading business model, which is based on equipping its franchisees with all the tools needed for success. As a result, we’re uniquely positioned — and excited — to meet and exceed the expectations of our customers.”

Tint World® Fayetteville marks the eighth location in North Carolina, with their official grand opening celebration scheduled for July. Shawn, Jaysen, and Candi also own and operate Tint World® Greensboro and have two additional Tint World® franchise locations scheduled to open in the near future.

“Our continuing success throughout North Carolina demonstrates the strength of Tint World®’s proven franchise system and vision for growth,” said Charles J. Bonfiglio, president and CEO of Tint World®. “Shawn, Jaysen and Candi have embraced our reliable, repeatable processes, with results that speak for themselves. Their continued commitment to Tint World® and their customers shows what is possible for our franchisees, inspiring all of us to continue aiming for the highest levels of success.”

Tint World® Fayetteville, located at 621 Bonanza Drive, Fayetteville, North Carolina 28303, serves Fayetteville, Stedman, Fort Bragg, Dunn, Hope Mills, Woodbridge, Judson, Fenix, East Over, Wade, and Vander. To book an appointment, request a quote, or find out more about the store and its products and services, call (910) 900-8318 or visit https://www.tintworld.com/locations/nc/fayetteville-163/.

Oracle Lighting Announces Flush Style LED Tail Lights for 3rd Gen Toyota Tacoma

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METAIRIE, LA (06.05.23) – Oracle Lighting is proud to announce the new Patent-Pending flush mount LED tail light design (p/n 5911-504) for third generation Toyota Tacoma Trucks (2016-2023). With an estimated MSRP of $449.95, the new tail lights are scheduled to ship Q3 2023.

“Protruding out significantly less than the factory tail lights, this low-profile design has a more streamlined appearance while also reducing risk of tail light damage,” explained Justin Hartenstein, Oracle Lighting director of development. “These flush tail lights feature a unique signature design and functional LED lighting elements including high-powered reverse lights, unique signature perimeter lighting, and an animated turn signal sequence.”

The new modular design allows the light to be partially disassembled for custom painting. The high-powered LED Reverse Light module can be easily removed from the black housing which can then be painted to match the body color of the vehicle to provide a more customized appearance which more seamlessly blends with the truck. 

“No more problems backing up at night and no longer do you need to install additional reversing lamps onto the back of your truck to get the brightness you desire,” Hartenstein continued. “That’s because these LED reverse lights are basically a pair of LED light bars mounted into the tail light which will provide over 1,400 Lumens of rear-facing illumination.”

In addition of the attractive “signature style” LED lighting band and the high-output reverse light, this design also features a “dynamic” turn signal effect. This “motion” or “sequential effect” is a fluid LED motion from the inside portion of the light to the outside potion of the light signifying the direction of the turn signal with a fluid animated LED sequence. 

“This is a true plug-and-play installation without any other wiring being needed for installation,” Hartenstein concluded.  “These innovative LED tail lights were designed and engineered by Oracle Lighting right here in the USA. This tail light design provides many unique features and characteristics, providing an aesthetically pleasing product with a forward-thinking design language.”

Louisiana-based Oracle Lighting has been designing innovative lighting products and technologies for the automotive aftermarket since 1999. Oracle’s philosophy is this: in today’s world of fly-by-night vendors, we think it is important to partner with businesses that you can trust to be there for you today, tomorrow, and for years to come.

For more information on Oracle Lighting and its full product line, please visit www.oraclelights.com, call (800) 407-5776, or email info@oraclelights.com.

GoFast Solutions Appointed Authorized Distributor for RDV Automotive Technology

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MIDDLETOWN, CT (06.05.23) – GoFast Solutions, a leading provider of automotive accessories and technology solutions, is proud to announce its appointment as the authorized distributor for RDV Automotive Technology in New England, North & Central New Jersey, New York, and the New York Metro Area, including New York City.

RDV Automotive Technology is a renowned supplier of cutting-edge car audio integration products, specializing in wireless CarPlay solutions. Their innovative range of products seamlessly integrates Apple CarPlay functionality into a wide variety of vehicles, enhancing the in-car entertainment and connectivity experience for drivers.

By becoming the authorized distributor for RDV Automotive Technology, GoFast Solutions reinforces its commitment to offering high-quality automotive technology products to customers in the New England and New York Metro regions. This strategic partnership will allow GoFast Solutions to expand its product portfolio and provide customers with access to state-of-the-art wireless CarPlay solutions.

“We are thrilled to be appointed as the authorized distributor for RDV Automotive Technology in New England, New Jersey, New York including the New York Metro Area,” said David Prinz, CEO of GoFast Solutions. “This collaboration represents a significant milestone for our company, and we are excited to bring RDV’s innovative car audio integration products to our customers.”

GoFast Solutions is renowned for its expertise in the automotive industry and its commitment to delivering top-notch customer service. With this new partnership, the company aims to offer its customers a comprehensive range of solutions that enhance their driving experience, combining RDV Automotive Technology’s wireless CarPlay products with GoFast Solutions’ existing product lineup.

“We chose GoFast Solutions as our authorized distributor in New England, New Jersey, New York including the New York Metro Area due to their extensive experience and excellent reputation in the automotive industry,” said Rich DeSclafani, owner at RDV Automotive Technology. “Their commitment to customer satisfaction aligns perfectly with our values, and we are confident that this partnership will bring great success.”

For more information about GoFast Solutions and its partnership with RDV Automotive Technology, please visit GoFst.com or contact us (203) 641-0272.

American Audio Concepts Wins JBL Prize on The 12volt Spin-To-Win Wheel 222

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SHREVEPORT LA (06.03.23) WTF…Win This Friday. American Audio Concepts won the JBL prize on the 12volt Spin-To-Win Wheel 222 on Friday morning, June 3rd.

It was terrific to get back into the 12volt Central Studios again and roll the 12volt Spin-To-Win Wheel after 2 months following the fall on Monday morning April 3rd.

Click to view.

The 12volt Spin-to-Win Wheel was created to bring an element of fun to the 12volt industry. The weekly 12volt Spin-To-Win Wheel is now spinning in Year 5.

The 12volt Spin-To-Win Wheel rolled for 222 time on Friday morning June 2nd. The Wheel landed on the JBL space and the American Audio Concepts slip was drawn from the jar. An Instagram post of the winning slip was posted. A video of the wheel spin was also posted.

We reached out to the lucky retailer in Houston and will continue to contact them to let them know a JBL prize will be headed their way.

Spinning out a winner each Friday, a lucky 12volt retailer can win a cool prize and top brands receive visibility across the marketplace.

12volt brands with a space on the 12volt Spin-To-Win Wheel include Kicker, NavAtlas, SiriusXM, PowerBass, CRUX, JBL, AlloyGator, Kenwood, JVC, SD Lighting, Nakamichi, Aphpasonik and Maximum Power. 12volt News $100. cash awards have spaces on the 12volt Spin-To-Wheel for the winning 12volt retailer.

Past winners of the 12volt Spin-To-Win include…Stereo & Video Center-Tyler TX, The Outlaw Garage-Franklin TN, Exotic Sounds-West Palm Beach FL, Endless Possibilities-Aurora IL., Go Auto Sound in Union City NJ, Al&Ed’s South Bay CA, No Limitz Car Audio in Upland CA, Neil’s Specialty-Eureka CA, Sturgess Customs-Lexington SC, Audio By Art-San Antonio TX, SMS Car Audio in Marreo LA and Sweet Wheelz in Mississauga Ontario Canada, Cartronics in Biscayne FL, The CarAudio Shop in St Louis MO, Exotic Sounds in West Palm Beach FL, High North Customs in Grand Prairie Alberta Canada and AMS Audio in Bakersfield CA, Team QRT in Abbeyville LA and California Sound in Fontana CA and Jackie Cooper Electronics, Oklahoma City OK, MARS Audio-Orlando FL, All American Audio in Nutley NJ, Proline Car Stereo in Brooklyn NY, Custom Shop Miami, Tunes and Tint in Lakeland FL, Mobile Concepts Inc in Mokena IL, Seismic Auto Sound in Concord CA, Brooklyn Car Audio in Brooklyn NY, Audio Solutions in Florence MS, Enhanced Customs in Largo FL, Rayco Auto Clinic, Audio Design in San Jose CA, Go Bass Mode in Florida, Avenue Sound in Freeport NY, Audio Plus in Riverview FL, Stereo Zone in Whittier CA, In-Phase Car Audio in Omaha NE, AutoLife Group, N&H Electronics, SK Customs, Land & Sea, The Audio One, NC Custom Shop,Tint World Orlando, Ricky Smith’s Audio, VIP Custom Woks, Mobile Audio Concepts, Audio Lad, Sound Sensations, Dave’s Stereo, Stereo Design, Badlands Customs, Custom Audio-Erie PA, Voltz Autosports-Bridgeport CT, Infinity Sound and Security-Kissimmee, Autosport Plus-Canton OH, Stereo City Pros in Carmichael CA, Devine Concepts in Naples FL, The Sound Shop in Indian Trail NC, Extreme Performance Audio in Fresno CA, Audio Depot in Arlington TX, Audio Security in Houston TX, Earmark Car Audio and Marine in Lewisville TX, Audio Jam in Bear DE, Stereo City Ontario, Ontario CA, Audio By Art, San Antonio TX, Code Zero Customs in Tulsa OK, Ken’s Car Tunes in Mobile AL, Soundz Plus in Naperville IL, Markland Designs in Lithonia GA, Electronics Plus in Salinas CA, Xtreme Autosports in Santa Clarita CA, Superior Audio Sounds in San Angelo TX, Model Electronics in Ramsey NJ, Texas Dreamz Customs in Spring TX, Wired Electronics in Linden NJ and Intense Car Audio in OKC, OK, Underground Auto in Sarasota FL, Car Toys Tulsa in Tulsa OK, Real Audio in Erie PA, Go Autosound in Union NJ, DFM Stereo in Ukiah CA, Impact Tint and Audio in Tyler TX, Mobile Sound Systems in Arlington TX, Redline Audio and Performance In Spindale NC, Car Audio Land in San Diego CA, Audio X Custom Car Audio in Florence AL, River Oaks Car Stereo in Houston TX, American Radio Orlando in Sanford FL, Illustrious Customs in Woodbridge VA, Remote Start Pros in Lawrence MA, HiPro Audio in Victoria TX, AudioPlanetNY in Huntington Station NY, Endless Possibilities in Aurora IL, Audio Finesse in Santa Monica, Drive Customs in San Luis Obispo CA, Custom Works, Noblesville IN, AtoZ Detail in West Haven CT, Cars 843 in Charleston SC, CarTunes Atlanta in Atlanta GA, Mobile Concepts in Garwood NJ, Duke’s Car Stereo in Flint MI, Infinity Auto Sound, King Car Audio in Norwalk CT, PopTronics in Baltimore MD, Sanford Sound in Sanford ME, Angelvip2474 in Draper UT, Dynamic Car Audio in Baltimore MD, Hi-Pro Audio in Victoria TX, Car Stereo Max in Houston, Pro Audio Center in Richland MS, Rhodes Off-Roads in Farmington MO, Model Electronics in Ramsey NJ, Class A Sounds in Athens OH. Just Audio Video in North Providence RI, CT_Custom in Philadelphia, Audio Solutions in Florence MS and The Audio Shop RC in Rapid City SD, DG Motorsportz in High Point NC, ST Mobile in Texarkana TX, AR Custom OC in Orange CA, Temecula Mobile Sound in Temecula CA, Unique Auto Sound in Lindenhurst NY, D’s Garage in Corona CA and DS2 Mobile Solutionz in Tomball TX, C G Car Audio in Kissimmee FL, California Audio in West Valley City UT and The Action Audio Store in Wethersfield CT, Eclipse Car Audio in Vancouver WA, Electronics Depot Car Audio in Altamonte Springs FL. Car Audio Garage in Pearland TX, Pinnacle Autosound in Lake City FL, J H Audio in Bowling Green VA, The Car Audio Shop StL in High Ridge MO, Anthonys Car Stereo in North Highlands CA, Flynn Audio in Middleton WI, Living Loud Car Audio in Pelham AL, Trail Star Audio in Minnesota, On The Spot Audio in Pennsauken NJ, Animated Car Audio in Essex MD, West Coast Car Audio in Citrus Heights CA, Modified Auto Sound in East Alton IL, Star Car Audio in Hermiston OR, VapeNAudio in Clovis CA, SoundWorks in Millersville MD Eclipse Car Audio in Vancouver WA, J A Custom Audio in Houston TX Jose Electronics in North Hills CA, Sound Proof Car Stereo in Douglasville GA, Auto Additions in Springfield IL, Elite Car Audio in Hollywood CA, Masters Car Stereo in Greenville SC, Audio Plus in Eden NC, Seismic AutoSound in Novato CA, Car Audio Addicts in Pittsburgh PA and AudioKing Tinting in Yakima WA, Arias Tint and Alarms in Duncanville TX, Odeh Car Audio in Gadsden AL, 12volt Specialist in Newark DE, Cutting Edge Audio in San Diego CA, Southern Auto Fab in Lafayette LA, California Sound in Fontana CA, Big Boyz Toyz in Florence SC, 740 Audio in Athens OH and 12volt Outfitters in Hollywood FL., High Quality Auto Sound, Lawrence MA, Custom Car Stereo SC in Spartanburg SC, Zier Box in Dallas TX, Maximum in Manville NJ, Audio Car Stereo in Miami FL, Mach 1 Audio in Washington MO, Doren Car Stereo in Queens Village NY, Side-x-Side Audio in South Charleston WV, Sound Concept in Nanuet NY, Pda Road Gear in Littleton CO and A-Plus Audio and Tinting Newington CT, Audio Electronics in Indianapolis IN, Tint and Sound in Frederick MD, Tint World Wilmington DE, VIP Autoworks in Mentor OH, All Out Audio in Killeen TX, Yong’s Audio in Indianapolis IN, Custom Audio Concepts in Lima OH, Clear Vibrations in Quakertown PA, The Outlaw Garage in Columbia TN, Xpert Car Audio in Layton UT, No Doubt Window Tint in Ardmore OK, San Diego Car Stereo in San Diego CA, Smart Audio in Lawrence MA, Car Audio One in Chula Vista CA, Audio Excellence in Orlando FL, Ultimate Sounds 1 in Wilmington NC, King Kong Custom Audio in Albuquerque NM. Manny’s Customs in Stockton CA, OD Car Audio in Pasco WA, Car Tunes on Line in Largo FL, INOV8 Audio in Houston TX, Kartel Mobile Electronics in Waterbury CT, Pro Auto Sound in Hialeah FL Mobile AVC in Brunswick ME, Fabulous Auto Alarms in Passaic NJ and Jimmy_Sound_System in Lawrence MA .

Congratulations to all.

WTF… Where’s the Fun……On the next spin of the 12volt Spin-To-Win Wheel… on Friday, April 7th.

It’s Summertime… Let’s Get ‘Jammin’ N June’ to Drive Sales

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12VOLT CENTRAL STUDIOS (06.02.23) – ‘Jammin’ N June’… It’s Summertime and time for 12volt dealers to ‘Crank It Up’ and drive sales! It’s Summertime and time for consumers to get Jammin’ N June with great gear for their rides. HiTech in-dash media, powerful amps and speakers that rock plus much more will get their rides Jammin’ N June.

This custom Jammin’ N June graphic can get the ball rolling. There is No Charge. In today’s marketplace proactive 12volt retailers are utilizing social media to connect with followers and consumers. 12volt retailers can post this FREE graphic on their Instagram and Facebook accounts. The graphic is square for the Instagram and Facebook templates….Simply screenshot and size the graphic!!! In the comments area dealers can highlight their brands and exciting activities…. Special offers too!

Jammin’ N June. Those words, and that message, can grab the attention of followers and consumers to create in-store traffic for 12volt retailers.

Online sales have been on a steady rise for the past several years. The COVID-19 Pandemic, along with stimulus checks, led to a dramatic spike in overall 12volt sales which has come to an end. Jammin’ N June themed activities by proactive 12volt retailers can drive social media awareness and traffic into their stores… and very importantly drive sales.

It’s imperative that 12volt retailers create a powerful in-store experience for consumers in the showroom. An impressive demonstration will bring a smile to the consumer’s face and can raise the hair on their arms.

Sound-Off events and in-person activities are once again creating excitement. These facts indicate 12volt enthusiasts are ready to Crank It Up and get Jammin’ N June.

From the 12volt Central Studios we will continue to showcase positives across the 12volt industry. The new 12voltSTP Tool makes that easier than ever. Snap an image with your smartphone. Txt that image to 318-469-2526. PRESTO. Your store’s positive activities could be in the news.

As an industry ‘Let’s Get Our Shine On.’ Let’s get Jammin’ N June!

Much more to come from the 12volt Central Studios.

Maxxsonics Launches All-New Brick-and-Mortar Initiative for New Dealers

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LIBERTYVILLE, IL (06.02.23) – Starting on June 1st (Thursday), Maxxsonics is launching an ALL-NEW Brick-and-Mortar Initiative. With this new program and launch, Maxxsonics will be calling thousands of brick-and-mortar dealers nationwide to discuss the exciting details. Get ready to pick up the phone and talk to us! There will be incredible new dealer perks and incentives included with high-profit margin products to becoming a dealer with Maxxsonics. You don’t want to miss out on this special Brick-and-Mortar Initiative launch!

“This is the most progressive independent specialist program Maxxsonics has ever had. The concept is simple – Dealer profit is our focus! This is an exciting time, and I can’t wait to see the results! Get ready to answer and PICK UP THE PHONE!”

-Alden Stiefel, President of Maxxsonics

Sam Dattalo, Vice President of Sales at Maxxsonics, said, “This is simply a fantastic initiative and incentive for new dealers nationwide to join Maxxsonics in selling our products. Stay tuned for more details coming soon, but we are incredibly excited for what’s ahead and exclusive for brand-new Maxxsonics dealers.”

Maxxsonics is very excited to be launching this brand-new Brick-and-Mortar Initiative. With tons of benefits and perks to becoming a new dealer with Maxxsonics that will be announced soon – the ALL-NEW Brick-and-Mortar Initiative is shaping up to be a special Maxxsonics launch program to remember with high-profit margin exclusive products. Details will be coming soon so STAY TUNED and ANSWER THE PHONE!

Visit maxxsonics.com for more.

Synergy Marketing Announces Tim Crawford Is Onboard

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HOUSTON, TX (06.02.23) – Tim Crawford joins Synergy Marketing as Regional Territory Director for North Texas, Oklahoma and Arkansas.

Tim Crawford

“Tim Crawford is new to the 12volt world, but comes with a seasoned track record of success in retail management for over 12 years at multiple stores including hi-end retail sales for 7 years at Nebraska Furniture Mart. In addition Tim was in account management for custom install and 12volt distribution for the last 5 years at DOW Technologies” David Toliver, Synergy Marketing Principal, related.

Continuing, “With a heavy mindset on customer focus, relationship building and attention to detail, Tim will be a valuable asset to the Synergy family. Passionate about mobile and home audio, plus the technology behind it, he is looking forward to cutting his teeth in the 12volt industry.”

Based in McKinney TX, Crawford will build upon the proven brands and strategies that already exist with Synergy Marketing in the North Texas, Oklahoma and Arkansas markets.

Visit synergyagency.net for more.

KICKER Marine Audio Joins Formula 1 Powerboat Championship Official Series Audio Sponsor

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STILLWATER, OK (06.01.23) – KICKER Marine Audio will join the Formula 1 Powerboat Championship at Lake of the Ozarks, Missouri, June 1-3, 2023 as part of the LOTO Powerfest event. In conjunction with OPA (Offshore Powerboat Association) the annual event will feature some of the fastest boats in the world, including offshore and circuit boats. The Powerfest excitement will take place in front of Shady Gators waterfront bar and Camden on the Lake Resort at the 7-mile marker.

“The performance boater that is drawn to this type of event is definitely the KICKER Marine Audio customer who expects the same kind of performance from his or her boat’s sound system,” says Jeremy Bale, Brand Manager, “We are pleased to partner with Formula 1 Powerboat on this and other events to bring KICKER into the sport. ‘Go Overboard’ is our marine slogan and that certainly fits the Formula 1 and Powerfest profile!” he adds.

F1 Race Ride Experience Boat

The Stillwater, OK-based company has been “Livin’ Loud” for 50 years and will be a welcomed addition to all the festivities planned in various locations. As the “Official Series Audio Partner,” KICKER will have an active display of its marine components and sound systems, participate in the Friday Night Street Party and will again add its sponsorship to “F1 Race Ride Experience” for the second consecutive year. The 2-seater pace boat for the race series is also used to provide rides to VIPs, dignitaries, media and sponsors, to help introduce the excitement of racing to the public. Promoted via social media and at the events, the rides share the thrill of boating at dragster-like speeds of over 100 mph and is used as an educational tool to introduce youth to the sport. KICKER Marine Audio’s logo will be placed on the boat and safety gear, providing excellent visibility throughout the race.

Tim Seebold, F1 Powerboats managing director, brings the F1 Series to his hometown of the Lake of the Ozarks where powerboating is the most popular summer activity. Seebold states, “I’m proud to bring our championship caliber powerboat racing home to the lake area and look forward to an exciting weekend of racing and entertainment. We are also grateful to our sponsor, KICKER Marine Audio for adding its powerful sound and support to the championship.”

Feel the thrill of racing in the F1 Race Ride Experience!

Contrasting disciplines of Offshore Powerboat racing and F1 racing will complement each other, treating fans to the nonstop racing action. The larger offshore boats from 30’-50’ long, are capable of speeds of over 180 mph on a larger racecourse, while the F1 boats are 17’ agile Formula boats, reaching speeds of 120 mph and are capable of cornering while pulling over 5 G’s on the smaller course set up off Lazy Gators Point.

Spectators will have the opportunity to view all the racing action from land and water. Land viewing and VIP locations are at both Shady Gators and Camden on the Lake Resort. Boaters can view on the water outside of the racecourse’s safety zone, stretching between the 4 and 7-mile markers.

The events kick off at the Driver Registration/Meet and Greet Party at Horseshoe Bend Restaurant, located off Hwy HH Thursday evening at 6 PM. Friday’s activities start at 8 AM in the teams’ pit and vendor booth area. The impressive display of horsepower at the Friday Night Street Party allows fans to get up close and personal with the drivers, teams, and colorful race boats. Saturday begins with 9 AM testing, Opening Ceremonies at 11 AM, followed by racing which concludes just after 4 PM. The awards ceremony party will wrap the event at 6 PM at The Encore Lakeside Grill and Sky Bar Restaurant.

For more event information, visit Formula 1 Powerboat Championship or LOTO Powerfest. For information on KICKER Marine Audio, visit www.kicker.com/marine-audio.

Pathways Coaching & Consulting Launched by Jon Kowanetz

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PHOENIX, AZ (06.01.23) – Jon Kowanetz, former owner of the award winning Handcrafted Auto, Marine & Off-road, is now using his experience in personal and professional development to help other business owners with his new venture; Pathways Coaching & Consulting.

“Every few years, I see classes at industry events with the theme of ‘getting back to basics’ and I think that the only reason we need to keep revisiting these fundamentals of business management is because, while the classes provide great ideas, attendees are left on their own to execute them.” Kowanetz said. “And all too often, those pages of notes end up tucked away in a drawer somewhere, once those attendees return to their businesses and put their firefighter hats back on. But that is exactly why I started Pathways; to help my colleagues actually get from where they are now, to where they want to be, every step of the way.”

Jon Kowanetz on stage during a recent ‘Why Should I Organize’ presentation.

To accomplish this, Pathways utilizes two very different, purpose-built programs that are designed to not only help identify the opportunities for personal and professional growth, but support the business owner in achieving them with proven tools, techniques and training.

One such feature is the “Implementation Calendar” which provides not only a week-by-week timeline with which the owner can use to track their progress through specific tasks, but also quick access to unique and helpful ideas on how to do so, all through their own Client Portal.

Another is the “Pathways Academy”; a library of videos and training materials to educate the dealer on how to improve their business in 16 different categories, as well as an 8 part program on understanding their financials and a 51-week educational series called the “Virtual MBA”.

Jon Kowanetz

In addition to all of this, Pathways also supports it’s clients’ understanding and implementation of their chosen improvements with bi-weekly, one-on-one video or audio calls. During these sessions, progress toward stated goals is analyzed to identify what is working and what is not, so that changes can be made in real-time.

“These are not just hypothetical ideas based on imaginary figures that the client is then left to figure out how to apply to their business on their own” Jon explained, “We are using real data from their own P&L to identify changes that we both agree need to be made in their specific business, and then follow a new pathway made just for them until they achieve their goals.”

Combining the proprietary software with his own 15 years of experience in running a successful and profitable business, Jon was able to identify opportunities to add over $17k of annual profit to the bottom line of one of Pathway’s clients, while planning a strategic marketing plan for the future and creating policies and procedures that will later be included in an employee handbook, making the business more valuable and scalable.

“One of my biggest priorities in working with a business owner or manager is to help them finally do what we have all been told to do for so long; learn to work on their business and not in their business.” Kowanetz said emphatically, “I know very well, not only how hard it can be to do that and also how liberating it is once you do. Success for me, in this new role, is when I’ve helped my client create a better work/life balance and a higher Net Profit in a business that no longer needs them to be there every day.”

Kowanetz is proud to offer Pathways’ services to the Northern California and Nevada territories through cooperation with Cardoza & Company and to the rest of the industry directly.

For more information about Pathways, please visit https://whatsyourpathway.com/intro/
For more information about Cardoza & Company, please visit http://www.cardozaandcompany.com