STILLWATER, OK (04.26.24) – Early Wednesday morning, April 24th, students from Franklin Tech School in Joplin MO boarded a bus headed to Stillwater for a tour of the Kicker HQ. 36 students, along with instructors Joe and Doug, made the 186 mile trip in about three hours. Once arriving the students gathered for a photo op outside the HQ before entering the amazing lobby and getting the tour underway with KICKER Tech Force team members Aaron Malin and Jacob Luckey.
Students from Franklin Tech School gathered for a photo op after arriving in Stillwater.
Aaron Malin welcomes students in the amazing KICKER lobby.
Malin related “This is the third year that students from Franklin Tech School have travel to Stillwater for a tour of the facility. During the day the group was split into two groups as we only have space for 20 students per session. The other students enjoyed lunch while waiting for their tour.”
Jacob Luckey escorted students to a product area to check out many of KICKER’s products.
Jacob Luckey pointing out features on KICKER projects.
During the tour, the students checked out KICKER’s broad lineup of products, spent time in the tech center and also in the KICKER UnMasked Studio. They also enjoyed a listening session in the theater that provided sound quality and volume that they had never experienced before. All were definitely Livin’Loud!
Aaron Malin answers questions in the Tech area for students.
Students check out the many areas in the KICKER UnMasked Studio.
Cassie Dorton, who coordinated the Franklin Tech School tour stated “It is so terrific that KICKER will provide their facility and conduct tours for our students. Not many companies will and our students enjoyed the tour so much. The experience and opportunities to really further their careers in the technology field is a terrific benefit. Our thanks to KICKER.”
Aaron Malin conducted a listening experience in the theater that definitely had all Livin’Loud!
Malin concluded “It is so important to engage students for their potential careers in the mobile electronics and aftermarket automotive industries. Recently, KICKER hosted a SkillsUSA Oklahoma State competition and provided winners with a tour of KICKER HQ. We will continue working with schools and the SkillsUSA initiative as we are sponsor of the 2024 SkillUSA Convention in Atlanta this June.
WEST PALM BEACH, FL (04.26.24) – The PowerBass distributor sales person incentive contest cruise headed out from West Palm Beach Florida on April 21 and returned on the 23rd following a stop in the Bahamas.
“It was a fun time for all. Everyone had a blast on the fun short cruise as we all had a drink in our hand and feet in the sand” Jeff Falk, PowerBass National Sales Manager, related.
Seven PowerBass Distributors were on the cruise that included flights for the distributor person and a guest. Lootens Distributing, DAS, D’Source Distributing, Davis Distributing, N&H Distributing and Bestco Distributing were on the cruise as well as Nelson Pierantoni the PowerBass Road Warrior of the Year Repfrom Florida.
The PowerBass Cruise crew members pictured having an evening dinner and enjoying a great night together. Pictured with their guest on the cruise are (LtoR) Doug Looten- Looten Disstributing, Jeff Falk, PowerBass National Sales Manager, Justin Smith – DAS, Josh Burris – D Source Distributing, Nelson Pierantoni-PowerBass Road Warrior Florida rep, Bobby Jones – Davis Distributing and Van Lee-N&H Electronics. Pietro Martinez from Bestco Distributing is not pictured at the dinner.
Distributor personnel on the trip had great networking opportunities discussing the state of the 12volt industry, hot PowerBass categories along with plans to drive business going forward in 2024.
Doug Looten related “It was terrific to get together and see old friends plus meet people from other distributors across the country. Always good to know what’s working to drive business in their respective territories”
Josh Burris from D’Source stated “Getting input from other distributors with regard to hot categories for PowerBass was very informative. The OE category has not been that hot in Minnesota. Nelson really gave me some pointers to spotlight the OE Direct Fit category of speakers”.
Van Lee with N&H Electronics was another one of the distributors who indicated the real value of communicating with other distributors to deliver the message to dealers and get everyone excited about growing business across the 12volt industry.
Justin Smith from DAS commented “We had s spectacular time on the cruise. It was super to spend time with Jeff and other distributors. I will be excited to share what I learned on the cruise with my dealers and DAS colleagues. We actually extended our trip due to the kindness of PowerBass and spent additional days in Florida. My wife Tracy and I have been married for 14 years and had never taken a real vacation. PowerBass to the MOON from the bottom of my heart. THANK YOU PowerBass!”
Eric Harbour, PowerBass VP, offered “It was super to see our distributors embrace the contest and participate on the cruise. PowerBass will continue to connect with industry members in-person as Jeff will attend the upcoming PNWCEE in Seattle and I will be at the D’Source Dealer show in Minnesota next month.”
LONG BEACH, CA (04.26.24) – After years of dedicated service and invaluable contributions to JVC Mobile Electronics, Ron Trout’s has announced his retirement from his position as Director of Sales. Trout’s departure marks the end of an era for the company, as he leaves behind a legacy of leadership, innovation, and unmatched commitment to excellence.
Trout’s journey with JVC Mobile Electronics began 14 years ago, when he joined the company, bringing over 30 years of industry experience with him at the time. Throughout his tenure, Trout played a pivotal role in shaping the company’s sales strategies, driving growth! Under Trout’s leadership, JVC experienced significant expansion and success, with the company consistently delivering cutting-edge products and solutions to consumers.
Ron Trout
Throughout his career, Trout’s earned a reputation as a trusted advisor and mentor, both within the company and across the industry. His passion for excellence and his ability to inspire and motivate others have left an indelible mark on all who had the privilege of working with him.
In a statement regarding his retirement, Trout’s expressed gratitude for the opportunity to serve as Director of Sales at JVC Mobile Electronics. He said, “It has been an incredible journey working with such a talented team and being part of the JVC family. I am immensely proud of what we have achieved together, and I am confident that the company will continue to thrive in the years to come.”
Trout’s retirement comes at a time of transition for JVC Mobile Electronics, but his legacy will undoubtedly endure. As the company bids farewell to a visionary leader, it also looks forward to building upon the foundation that Trout’s helped establish.
The team at JVC extends its heartfelt thanks to Ron Trout’s for his years of dedicated service, leadership, and unwavering commitment to excellence. His contributions will be remembered and celebrated as the company continues its journey into the future.
As previously reported, industry veteran Steve Cote advanced to Director of Sales for JVC Mobile Electronics.
RINGWOOD, IL (04.25.24) – Race Sport Lighting, a leading provider of innovative lighting solutions, proudly announces the release of its highly anticipated 84-page 2024 Full Line Catalog. The 84-page catalog was already out in digital format for dealers to view through an online PDF flipper on their racesportinc.com home page, but now the physical copies are hot off the press from the printer and ready for circulation to resellers around North America.
This catalog showcases Race Sport Lighting’s entire 2024 strategic merchandise mix of unique lighting solutions that meet the diverse needs of its distributors and dealer network, but also the ever-evolving requests from its consumers and fans. The catalog features a new vehicle fit guide in the back that focuses on today’s TOP 25 most accessorized vehicles on the market. Dealers can quickly use the fitment tool to select the right kit for the job and even demonstrate to the customer at the counter. If the vehicle is not one of the top accessorized vehicles printed, there is a QR code on the page to scan and go to the online full fitment guide and find the customer vehicle fitment info.
“We are thrilled to start shipping our latest catalog, which represents the culmination of our ongoing dedication to lighting innovation and meeting our customers demand,” said Steve Jergensen, President of Race Sport Lighting. “Our 2024 Full Line Catalogs offer our reseller partners lighting solutions for several industries that they may serve, not just automotive. We make lights for the Marine, Powersports, Motorcycle, RV and Industrial industries as well.
Race Sport Lighting’s 2024 Full Line catalogs start off displaying their Made in USA, patented, and unique product selection. The catalog also brought in lighting selections by industry for Motorcycle, Jeep, Marine and more.
For more information about Race Sport Lighting and to request a copy of the 2024 Full Line Catalogs, please visit https://www.racesportinc.com/or contact info@racesportinc.com.
DIAMOND BAR, CA (04.25.24) – SEMA and the SEMA Garage, committed to advancing the automotive aftermarket industry, showcased their groundbreaking research on Advanced Driver Assistance Systems (ADAS) at the 2024 SAE World Congress event earlier this month. As ADAS technology proliferates in passenger cars and pickup trucks, there is a pressing need to understand how aftermarket modifications may affect the functionality of these systems. Mike Muller and Luis Morales of SEMA joined Jennifer Bastiaan of Kettering University to share results of testing performed by the SEMA Garage in Detroit.
“In a rapidly evolving automotive landscape, it’s essential for us to stay ahead of the curve and understand the implications of aftermarket modifications on ADAS functionality,” said Mike Mohacsi, Vice President, SEMA Garage and OEM Relations. “Our research aims to provide valuable insights that will empower manufacturers, installers, and drivers to make informed decisions while ensuring optimal safety and performance.”
As vehicles become more complex and regulations become stricter, the aftermarket industry faces significant challenges in adapting and remaining compliant. To address these challenges, SEMA stays at the forefront of research and testing, particularly in rapidly evolving vehicle technologies such as ADAS and autonomous features. SEMA maintains a proactive approach in maintaining a comprehensive knowledge base of regulations and standards. By staying informed and engaging in open communication with regulatory bodies, SEMA can anticipate potential impacts on the aftermarket well in advance. This allows the organization to develop strategies and solutions to address any regulatory changes effectively. Moreover, collaboration with original equipment manufacturers (OEMs) is essential for ensuring that aftermarket products that are installed do not compromise vehicle performance or compliance with regulations. By working closely with OEMs, SEMA can establish best practices and guidelines that help aftermarket manufacturers produce high-quality, compatible products.
In 2023, the National Highway Traffic Safety Administration (NHTSA) initiated a notice of proposed rulemaking (NPRM) for the adoption of a new Federal Motor Vehicle Safety Standard (FMVSS) mandating automatic emergency braking (AEB) systems on light vehicles. The announcement underscores the significance of regulatory changes. SEMA recognizes the importance of understanding the implications of these proposed standards and engaging in discussions and research to address potential impacts. SEMA would like to develop the ability to collaborate with regulatory agencies and OEMs on future regulations so that the aftermarket industry is being considered as well.
To bridge the gap in information and address the potential impact of aftermarket suspension products on ADAS features, SEMA Garage initiated a groundbreaking project. This project, focusing on a 2022 Chevrolet Silverado 1500 as a baseline, aimed to research and test the effects of various aftermarket modifications on ADAS functionalities such as lane departure warnings, forward collision warnings, blind-spot detection, and rear cross-traffic alerts. By evaluating common aftermarket pickup truck modifications like larger diameter tires, leveling kits, and lift kits, SEMA aims to provide valuable data to inform both manufacturers and consumers about the compatibility of aftermarket products with ADAS technologies.
The findings of this first-of-its-kind research endeavor, recently released in a white paper presented at SAE World Congress, have the potential to revolutionize the understanding of how aftermarket modifications influence ADAS functionality. While the results generally did not indicate significant variance in ADAS performance with the introduction of aftermarket components, some differences were observed under specific conditions, including:
The 6-inch lift kit alerted lane departure warning, both right and left, much earlier compared to the other hardware configurations tested.
The 3.5-inch and 6-inch lift kits both showed later forward collision warnings alert distances compared to the other hardware configurations tested, resulting in higher peak deceleration levels in the 6-inch lift kit. Both lift kits came around 16 feet (5 m) closer to the target vehicle before the alert was issued. In all cases, however, the system functioned properly; i.e., a collision with the target vehicle did not occur.
All aftermarket configurations came closer to the target vehicle in the second braking phase of the traffic jam assist test compared to the baseline hardware configuration.
To learn more about SEMA Garage’s groundbreaking research and its implications for the aftermarket industry, and to access the white paper, please visit www.sae.org.
Key Points
By 2028, the global market for Advanced Driver Assistance Systems (ADAS) is projected to reach approximately $59 billion, an increase of more than $31 billion in only eight years [1]
Manufacturers and aftermarket equipment installers must ensure ADAS technologies function properly after equipment installation.
SEMA’s research addresses the dearth of information on the impact of aftermarket modifications on original equipment ADAS, providing a crucial starting point for future studies.
SEMA, the Specialty Equipment Market Association founded in 1963, represents the $51.8 billion specialty-automotive industry. The industry provides appearance, performance, comfort, convenience and technology products for passenger and recreational vehicles. Association resources include market research, legislative advocacy, training and product development support, as well as leading trade shows such as the SEMA Show in Las Vegas, Nev., and the Performance Racing Industry (PRI) Trade Show in Indianapolis, Ind.
BELLEVILLE MI (04.25.24) Discover the future of high-performance car audio with VMAX Charge Pumps! These aren’t just any power sources; they’re a groundbreaking hybrid of battery and capacitor technology designed to elevate your audio experience. The Charge Pump is your ultimate solution for delivering massive currents to your system. It is a high-current, lightweight LTO lithium audio power source.
Pictured below is the VCP12K. Power a 12,000-watt RMS audio system with a device weighing only 15 lbs! Compared to the traditional setup requiring 300 pounds of lead-acid batteries, or DIY lithium batteries, the Charge Pumps are lightweight and easy to install. It’s engineered to handle surges and sustain power far beyond what’s possible with conventional batteries, ensuring your system plays louder, your bass hits cleaner, and your music comes through more powerfully than ever.
VCP12K
We recommend pairing your Charge Pump with a high-output alternator for optimal performance. Charge Pumps have built-in balancers and can safely charge at up to 17.4 Volts from your alternator, ensuring efficient power management and maximizing your system’s audio output.
The VMAX Charge Pump: Where high current meets high efficiency, transforming your vehicle into a concert hall on wheels without the burden of heavy equipment. Upgrade to a VCP12K and experience the pinnacle of audio performance. Charge pump are available in 6,000W to 18,000W sizes: VCP6K, VCP9K, VCP12K, and VCP18K 🔊 #VmaxTanks #VMAXChargePump #LightweightPowerhouse @vmaxtanks @calebvmax
LAKE HAVASU, AZ (04.24.24) – The Super Cat West 2024, with sponsor KICKER, returned to the Havasu Riviera Marina April 17th thru April 21st. The KICKER XRV, with a new wrap, was on the ground showcasing KICKER Livin’Loud Audio and numerous ski and pontoon boats were on the water in the marina.
The KICKER XRV, sporting new wrap, gets ready to roll into position.
Once in position, the XRV started to draw enthusiasts.
Lorin Morrell, MaddDog Media, orchestrates many KICKER consumer events was one site and stated “Last year was great and this year was even better…way better. The XRV debuted a new wrap from GatorWraps which is located locally. The XRV is an 85’ rolling showroom on land with the amazing 40,000 watt Boomroom. No doubt the XRV is always Livin’Loud.”
The Elite Audio Tri Toon debut attracted a crowd at the Marina.
Continuing “ KICKER’s Tracy Focht and Jacob Luckey were on site. Focht worked with area rep Dan Murphy-Murfco and area dealers. Luckey worked under the tent to connect with enthusiasts showcasing the wide selection of KICKER products.”
Jacob Luckey was also busy at night connecting consumers with the latest KICKER products.
LED lighting on many boats created an amazing setting for attendees.
“Local retailer Elite Audio debuted their new KICKER equipped Tri Toon with SOLO X subs along with their deck boat. The two were connected soundwise so Jeff, Shawn and Christine were definitely Livin’Loud in the marina. The lighting on many of the boats in the marina and harbor was out of this world at night time” Morrell added.
During the auction $370,000 was raised for local charities.
KICKER will remain in the area for the Desert Storm this coming weekend.
NASHVILLE, TN (04.24.24) – Chris Pace, Arrowhead Sales and Marketing, rolled out of Kansas City towing the JBL Dare To Listen trailer on Wednesday for the 553 mile trip to Nashville for the K-Fest event that ran April 19th -21st. Along the way he picked up JBL Regional Fred Insensee.
The Arrowhead Marketing trailer is a project that Pace created for travels the MINK states to support area retailers at store events and car shows. The trailer is loaded with JBL and Infinity speakers to connect dealers and consumers with great listening experiences. Those listening experiences are not available on a laptop or smartphone.
The JBL trailer in the K’Fest booth Nashville
The JBL trailer was spotted to the left of the entrance of the event floor in Nashville. “We spent time doing demos for attendees during the show floor hours. We also showed dealers the new JBL Rallybars they are hot sellers for off-road vehicles.The new JBL source units also grabbed attention for the marine season. Fred and I found that showing the many possibiles of speakers opened dealer’s eyes” Pace offered.
Scott Hochmuth, Real Performance Marketing, and his firm’s team were in Nashville and all had a chance to hear the JBL and Infinity demos and attend training sessions. RPM represents JBL across several states in the southeastern region. “It was terrific for us to hear demos and comparisons with a couple other speaker brands installed on the trailer. The JBL and Infinity speakers delivered that ‘Live’ sound. It was was also terrific for dealers in the area had the demos from Chris and Fred“ Hochmuth related.
The JBL trailer gathered attention on the show floor.
After the show wrap and move out on Sunday it was time to begin the trip west back to Kansas City. On the way back Chris made a stop at MACH1 in Washington MO.
The MACH1 team of owner John, Terry, Mike and Jason spent time with a JBL trailer demo. “It was very good to have Chris stop at our new store for demos. The JBL speakers on the trailer sounded terrific. Hats off to Chris for putting together the JBL Dare Listen trailer to work with dealers for store visits, store events and car shows” Terry stated.
The Mach 1 team John, Terry, Mike and Jason outside the new store in Washington MO checking out the JBL Dare To Listen Trailer.
“We have a very busy schedule ahead for 2024 for events with the JBL Dare to Listen trailer. Ut is more important than ever to in on the road working with brick and mortar dealers to drive overall business for their stores” Pace concluded.
NAMPA, ID (04.24.24) – The PNWCEE event is scheduled for May 13-15 in Seattle WA. A special motorcycle audio session is scheduled to kickoff the event. Diamond Audio and Cerwin Vega products will be featured at the session to be conducted by Sam Walker. Pacific Rim’s Mark Giovannetti and Ryan Klein, DA/CV Western Regional, hooked on a trip to Nampa ID to finalize the details for Sam Walker’s presentation at his Walker Audio Design store.
Mark Giovanetti and Ryan Klein, along with Sam and Maria Walker, out front of Walker Audio Design with his Harley Glide.
“We rolled in on a sunny day and started the visit with a great photo op out front of the store with Sam and his wife Maria. Sam conducted his ‘Motorcycle Deconstruction’ session at the PNWCEE 2022 and it was very well received. The bike business is even hotter now and Diamond Audio and Cerwin Vega are leaders in the motorcycle audio space. We are planning for a terrific session with Sam and Ryan up front with a Harley Road Glide again this year” Giovannetti related.
Walker stated “My Harley is loaded with Diamond Audio and Cerwin Vega plus lighting and other aftrmarket products. Ryan and I will cover the best practices along with ins and outs of motorcycle audio. The session will also cover amp tuning and DSP integration.” Walker is a motorcycle enthusiast of over 2 decades.
Klein commented “As an engineer with Diamond Audio and Cerwin Vega we work day in and day out to deliver the best products to the motorcycle community. Preparing dealers to deliver the best motorcycle experience is our goal and the PNWCEE 2024 session.”
The 2024 PNWCEE Expo runs May 13-15 at the Doubletree by Hilton at South Center in Seattle WA.
For more email pnwceegrp@gmail.com or call Mark Giovannetti at 206-334-2155.
DALLAS, TX (04.23.24) – The Big Money Show held up to its name again this year…! Westin Automotive and Southern Truck were the show’s platinum sponsors that featured a 2024 Ford “Badlands” Bronco as the Grand Prize giveaway. Tri-State’s customer Falls Farm & Auto Supply was the lucky winner for this year’s event!
The Winner of the Ford Bronco receiving the keys from members of the Tri-State team.
The Big Money show had a record 1500+ people in attendance and was held at the iconic AT&T Stadium.
“We cannot thank our customers and vendors enough for their support. For the second year, we have put something together outside your normal trade show atmosphere and emphasize on the selling and engagement aspect while continuing to build long lasting relationships.” – Scott Covelli / VP Marketing/Fleet.
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