BATTLE GROUND, WA (08.22.24) – In a strategic move to advance future growth strategies in the Pacific Northwest, The Crossover Marketing Group proudly announces King Boxes as a Manufacturing Partner.
“This partnership allows us to provide our dealers an outstanding line of boxes that meets the highest standards.” said Rob Sutton, of Crossover Marketing. “It also strengthens our connections with existing manufacturing partners by elevating our value proposition in the market.”
Sam Sutton holds one of the new KING BOXES
The addition of King Boxes will bolster Crossover Marketing’s coverage in accessories across the Pacific Northwest, continuing the company’s unwavering commitment to providing value to dealer and manufacturing partners.
“Our collaboration with King Boxes marks a pivotal step in our continued mission to offer best-in-class solutions and outstanding support to our customers,” added Paul Pilat, Co-Founder of Crossover Marketing. “We are committed to fostering partnerships that align with our vision of excellence and drive success for all involved.”
SEASIDE, CA (08.21.24) – Exotics on Broadway was born as a unique event to focus entirely on the super, hyper and exotic car phenomenon. The 2024 event rolled on Saturday, August 17 down the main drag in Seaside, CA. 12volt retailer KarTunes Auto Stereo and Alarm is a fixture in the community and literally had a front row seat to all the days action.
The Exotics on Broadway rolled down the streets of Seaside CA.
Tim and Karen Haines own the business and welcomed this great event once again. Seaside CA is a community of just over 30,000 people and the event drew an estimated crowd of 43,000 during its five hour run. KarTunes is a long time Alpine retailer and Pete Bobsin was on the site with his Tesla to showcase the latest Alpine specific Tesla products in a demo set up right behind the KarTunes store.
Members of the Exotics on Broadway event pictured outside of the KarTunes store.
Attendees as far as the eye could see gathered to check out the many exotics at the event.
“We had a very huge turnout again this year for Exotics on Broadway. Tim and Karen had a space set up for us to once again provide in-vehicle experiences for attendees to check out the latest Alpine specific Tesla products. The Alpine audio upgrade system in my Tesla provided a very significant improvement in audio accuracy and overall dynamic range. People who took a seat definitely had wide eyes and smiles on their faces. In all we engaged with over 60 people, with 40 actually taking a seat for the demos” Bobsin stated.
Pete Bobsin had his Tesla set up to do in-vehicle demos.
Continuing Bobsin commented “Customer feedback was great. A number of Tesla and other vehicles owners engaged with talks with Tim and Karen to schedule an installation time”
Tim Haines related “There certainly are a significant number of people that own Teslas in the market and many of them don’t know the benefits of the Alpine audio upgrades until they actually take a seat in the vehicle. We definitely created that Alpine experience for many who took a seat during the Exotics on Broadway event. We look forward to closing a number of Tesla sales.”
AVON LAKE, OH (08.21.24) – Staying cool doesn’t have to be a challenge. Design Engineering Inc.’s Under Seat Heat Shield Kit can be used on 2022-’23 Honda Pioneer models to reduce seat temperatures and make the interior more comfortable.
DEI’s under seat heat shield kit blocks engine heat from entering the passenger area with high-quality, custom-cut insulation pieces. The improved insulation lowers temperatures on the seat and middle plastic panel.
“Under seat heat shield kits will increase the riding comfort for you and your whole crew,” said John Gabriel, powersports manager at DEI. “Maximize the enjoyment of your next ride by adding this kit to your interior.”
The kit includes front seat and middle panel heat shields. It fits 2022-’23 Honda Pioneer 1000-5 and 1000-3 models. Installation is simple thanks to adhesive backing and will still allow your Honda Pioneer to be serviced.
For more information about DEI’s powersports line of heat and sound control products, visit www.deipowersports.com.
DIAMOND BAR, CA (08.21.24) – Exhibitors are sharing what they will feature in their booths at the 2024 SEMA Show. Below are some of the latest announcements you will find in the Online Media Center:
The second annual SEMA Fest will take place at a new location on the Las Vegas Convention Center grounds and will feature musical headliners Cage The Elephant and Sublime, along with Fitz And The Tantrums and Petey.
The 2024 SEMA Show Education program has expanded to offer attendees exclusive certification courses. Presented by SEMA Education and Legacy EV, the “Electric Vehicles 101” and “High-Voltage Safety Certification Training” education sessions will help attendees boost their knowledge and understanding of EV powertrains and safety.
Nominations are now open for SEMA’s new Visionary 8 program, which recognizes the future leaders of the automotive aftermarket industry. Nominations can be submitted until August 30.
The SEMA Memorial Scholarship Fund issued $99,000 in scholarship and loan forgiveness awards to help 46 individuals currently working or planning to pursue careers in the automotive aftermarket industry. The program has awarded more than $3 million since its inception.
Matt Daigle has joined SEMA as Director of Communications in support of the organization’s public and government affairs efforts, based in Washington, D.C. He coordinates communications strategies and executions with SEMA’s marketing, councils, membership, political action committees (PACs), and other internal teams.
LINCOLN DITY, OR (08.20.24) – IASCA Worldwide Inc. once again hosted a Triple Point World Record Event, the Surf City Soundoff, at the Chinook Winds Casino in Lincoln City OR. The Chinook Winds Casino has teamed with IASCA for a number of years to create the largest car audio event in the Northwest and one of the largest car audio events in the country.
“This year’s event had a huge crowd on the grounds of the Chinook Winds Casino grounds. The weather did not cooperate fully as there was rain in and out the first part of the event. Afternoon Sunday clearing took place and the the lanes were full as awards were presented. The weather did not dampen any energy from enthusiasts on site” Travis Chin, IASCA Worldwide President related.
The huge Chinook Winds Casino grounds were packed.
Images posted from the Chinook Winds Casino grounds showed competitors vehicles and tents across the huge venue.
Rob Sutton, Crossover Marketing Group Principal, traveled from Battle Ground WA to Lincoln Park OR to checkout the latest happening on the SoundOff circuit. “There was definitely a lot of excitement and sound in the air. I was happy to see a team from KICKER on site to get a feel for what’s happening on the SoundOff circuit. I didn’t see any other direct 12volt vendor or rep firm staffs on site. Members of the 12volt industry community are certainly connected to SoundOff enthusiasts in a major way!”
(L to R) KICKER’s Jeremy Brown, John Myers and Aaron Suratt are pictured with Rob Sutton- Crossover Marketing connecting with the Livin’Loud enthusiast.
Competitors going for another world record
Gately Audio, based in Sacramento CA, had a major presence on site with a group of tents and demo cars. Their business is primarily consumer direct on line. Staff members were traveling the 600 miles back to HQ and not available by press time.
Through the course of the years together, the Chinook Winds Casino and IASCA Worldwide have donated to great causes. More than $30,000 has been donated to Angels Anonymous through entry fees, raffle tickets and t-shirt sales.
The Gately Audio set up sheltered under the tents during the rain.
Some of the more than $10,000 in prizes donated for the charity auction.
“I’d really like to thank all of our sponsors. Every year they step up and make the show that much better” Chin continued.“I have been involved with the Surf City Soundoff and Chinook Winds Casino for over a decade and I always look forward to being part of the show. This year was one of the biggest events yet and it has a great reputation as one of the ‘go to’ IASCA events of the year. See you in 2025.”
For more information on IASCA Worldwide, visit iasca.com or contact President Travis Chin at travis@iasca.com.
JASPER, IN (08.20.24) – Meyer Distributing, Inc., a leader in automotive specialty products marketing and distribution, announces the addition of its Plattsburgh, NY crossdock. The crossdock will have a direct feed from Meyer’s Pennsylvania distribution hub, which houses one of the largest inventories of automotive accessories, crash and collision, 4×4/Off-Road, and RV & Trailer parts in the Northeast.
“Meyer is your source for Automotive Accessories in the Northeast,” states Jeremy Schnaus, Meyer’s Automotive Accessories Sales Manager. “Our experienced, customer-centric sales staff is ready to help take your business to the next level by increasing your profitability allow you to service your customers quicker. Call our product specialists today at 800.234.6411.”
“We continually look at ways to better connect unconnected markets for the automotive industry for the benefit of all participants —we are all competing for every discretionary dollar again,” states Jeff Braun, CEO. “We are focused on making sure that every manufacturer can connect to an end user through a brick a mortar dealer in every market possible. We are continually stretching into population centers that are smaller and smaller to make sure the industry’s products are represented in the best way possible from sales support to logistics. We are not far off from connecting 98% of America and 95% of Canada to personalized service with drivers that are trained to handle these products. To manufacturers, if your distribution partners are not living up to expectations, give us a call and let us introduce you to transparent and effective distribution from a product expertise AND logistics perspective—please send us credit risks or acquisition opportunities to acquisitions@meyerdistributing.com and let us help you!”
SALT LAKE CITY, UT (08.20.24) – weBoost, the leader in cell signal booster technology, proudly announces the launch of its most powerful and versatile RV cell signal booster yet – the Drive Reach RV II. Engineered to extend the edge of users’ cellular networks, this innovative product ensures that RV enthusiasts can stay connected even in the most remote locations.
Designed to provide unparalleled connectivity for multiple devices and all North America carriers, the Drive Reach RV II delivers a cell signal that’s up to 32 times stronger than unboosted signals. New and flexible mounting and power options allow RV owners to easily add Drive Reach RV II to any class of RV. “The Drive Reach RV II is a game-changer for RV owners who seek reliable connectivity while off the grid,” said Bruce Lancaster, CEO of Wilson Electronics. “At Wilson Electronics, our mission is to keep people connected, regardless of wherever they work, play, shop, or live. With Drive Reach RV II’s enhanced signal reach and versatile installation options, users can enjoy stronger signals, reduced dropped calls, and better overall connectivity no matter where their travels take them.”
“Whether you’re a weekend warrior, a full-time remote worker, or an outdoor adventurer, the Drive Reach RV II enhances your travel experience by reducing dropped calls by 90 percent, improving data speeds, and extending battery life by 20 percent,” said Jonathon Field, General Manager of weBoost at Wilson Electronics.
Key Features Include:
Enhanced Signal Reach: Extends signal reach up to 3X the distance from the nearest tower, ensuring robust connectivity even in the most challenging environments.
Multiple Device Support: Boosts signal for all wirelessly connected devices across all North America mobile carrier networks, making it perfect for families and groups.
Flexible Installation: The versatile mounting bracket adjusts 180° in both directions, for rugged use, allowing for easy installation using T-slot, pole, or fixed mounting options.
Improved Antenna and Power Options: A durable outside antenna paired with a new powerful mini panel inside antenna provides directional power where it’s needed most. Users can choose between AC/DC wall power and hardwire connections for optimal setup.
IP66-Rated Antennas: Both outside and inside antennas are IP66-rated, offering protection against dust and water for durable, long-lasting performance.
The Drive Reach RV II is Ideal For:
RV owners and travelers seeking consistent cell signal in remote locations.
Families on weekend trips who value connectivity for safety and entertainment.
Remote workers and digital nomads who rely on stable internet connections.
Outdoor enthusiasts and hunters who need reliable communication for safety.
Product Inclusions:
Drive Reach RV II Booster
Outside Antenna & Adjustable Mount
Mini Panel Inside Antenna
25-foot Cable
Flexible Power Supply Options
Cable Entry Cover & Heat Shrink Tubes
13-inch Mast Extender
Side-Exit Adapter
Spring & Thread Lock Pack
The Drive Reach RV II is available now at weBoost.com, Amazon and top retailers at an MSRP of $549.99. Backed by a 2-year manufacturer’s warranty and a 30-day, risk-free, money-back guarantee, it meets all FCC guidelines, ensuring top-tier performance and reliability.
For more information about the Drive Reach RV II, please visit weboost.com.
LIBERTYVILLE, IL (08.19.24) – Maxxsonics, a leader in innovative audio solutions for mobile, powersports, and marine applications, is thrilled to announce the appointment of Eddie Ramirez as the new National Sales Manager. Ramirez will oversee and drive the company’s growth strategies, spearheading initiatives to expand market reach, advance our sales representative program, and enhance customer engagement across these key segments.
Eddie Ramirez
Eddie Ramirez joins Maxxsonics with an impressive background in sales and market development within the automotive and audio industries. With over 28 years of experience, he has a proven track record of achieving significant sales growth and building strong relationships with key stakeholders. Ramirez’s expertise in sales management, market identification, quantification, analysis, and capture align perfectly with Maxxsonics’ vision to deliver exceptional audio products to a diverse customer base.
In his new role, Ramirez will be responsible for driving sales strategies and expanding distribution channels for Maxxsonics. He will also play a crucial role in enhancing the company’s brand presence and ensuring that customers receive unparalleled support and service.
“We are extremely delighted to welcome Eddie Ramirez to our team,” said Alden Stiefel, Maxxsonics’ CEO. “Having had the pleasure of working with Eddie for quite some time now, we are confident that his extensive experience and dynamic approach will significantly impact our sales efforts and help us achieve our growth objectives. His appointment is a testament to our commitment to delivering exceptional value and innovation to our customers.”
On joining the Maxxsonics team, Eddie Ramirez, said the following, “I am thrilled to officially join the Maxxsonics team as the new National Sales Manager. Having had the privilege of working closely with Maxxsonics as a representative and distributor, I’ve seen firsthand the dedication, passion, and expertise that everyone here brings to the table. Maxxsonics is more than just a company; it’s a group of true enthusiasts who live and breathe the audio industry. I’m looking forward to working alongside such a talented team and our partners to drive growth and continue delivering the exceptional audio solutions that Maxxsonics is known for.”
PHOENIX, AZ (08.19.24) – Orion Car Audio proudly presents the debut of its innovative Orion Cobalt speaker collection now available for immediate shipment from our strategically located warehouse facilities on the east and west coasts. With a focus on delivering exceptional sound quality at an accessible price point, the new Cobalt speaker series from Orion is set to disrupt the market.
Boasting an array of 3-way and 2-way coaxial speakers available in various sizes (6” x 9”, 6” x 8”, 6.5”, 5.25”, 4” x 6”, 4”, and 3.5”), the Orion Cobalt series promises unparalleled power handling, combined with superior sensitivity and efficient design. Constructed with proven durability, these speakers are engineered to elevate the audio experience of any system, attracting enthusiasts who are “Proud to be loud.”
“Retailers, don’t just take our word for it. Embark on a FREE test ride with the new Orion Cobalt series. Select up to $500 worth of Orion products, test them out for 60 days risk-free, and enjoy complimentary round-trip shipping on us,” says Bill Turner, Vice President of Dealer Success. “Contact us at family@orioncaraudio.com today to explore the world of Orion and take advantage of this unparalleled opportunity.”
From customers to competitors and every retailer in between, if you have a question, hit us up at Family@OrionCarAudio.com.
The 12VOLT CENTRAL STUDIOS (08.19.24) – With the beginning of second half of 2024 the 12volt industry activities shifted into high gear. Proactive 12volt industry members are utilizing the 12voltSTP Tool to showcase their positive news and activities.
Team Nutz and sister company Fuel Required were on site at the Iron City Beer location in Creighton PA. “This was another great opportunity for our companies to connect with enthusiast to drive business” Ed Nuttall related.
The 12volt STP Tool makes it easier than ever to showcase a company’s positive activities and products. Snap and Txt an image… PRESTO your company’s positive news and activities could be in the news. 318-469-2526 is the number. With the advent of social media, Facebook and Instagram platforms became key vehicles to deliver information and news. The fact remains people still need, and look forward to, receiving positive news. That is also true for the business realm that includes the 12volt Industry.
Kar Tunes Auto Stereo from Seaside CA was on site at Exotics on Broadway Event in Monterey 2024. Owners Tim and Karen Haines hosted another Tesla Alpine Experience listening experience for the public.
IASCA Worldwide hosted a Triple Point World Record Event at the Surf City Soundoff at the Chinook Winds Casino in Lincoln City OR. The 2-Day event was plagued with off and on rain but late afternoon on Sunday all cleared as the event concluded.
To deliver fresh industry news to members of the mobile electronics industry the 12volt Central Studios posts articles on 12voltnews.com each business day and makes multiple posts on Instagram and Facebook each day. The 12volt STP Tool was created in 2020 for members of the 12volt industry to send their news to the 12volt Central Studios. Snap and Txt an image to 318 469 2526. PRESTO, your positive news could be delivered to members of the 12volt industry.
For the 3-Day Harley Stereo Sale at Custom Audio Concepts in Lima OH created a custom backdrop. Over 250 bikers road into the event and many had their image snapped on their bike in front of the custom backdrop. What a great initiative to have a continuing connection with bikers.
On Instagram and Facebook @12voltnews has over 10,000 followers on each platform. Those followers are dedicated members of the 12volt industry. To see over 1000 posts #12voltstp on Instagram.
Look forward to seeing your company’s brand and positive activities in the 12volt Central Studios.
Visit Instagram and Facebook @12voltnews for more.
12VoltNews.com 