Sanford Sound Gets Set For The Holiday Season and Christmas 2024

Posted on December 2, 2024 by 12VoltNews in Featured.

SHREVEPORT, LA (12.03.24) – The 2024 Holiday Season is here and Christmas lights, along with with Toys For Tots events, in-store decorations and company parties, are soon to be in full swing. The 12volt Central Studios works to showcase positives across the 12volt industry. Santa will soon take a seat in the 12volt Chevy Studios Chevy and will on the road to highlight 12volt retailers Holiday activities.

*The lights are up in the area outside that is located on a busy corner.*

*Customers feel the holiday spirit the minute they open the door.*

Sanford Sound is located in Sanford ME which is a town of 22,000. Over the past 25+ years owner Jack Bogard has expanded company’s reach far beyond the town’s borders with proactive activities that draw store traffic. Alpine Experience Events, Show and Shine events plus off site events. Now Sanford Sound is gearing up for the Holiday season.

*Elevated platforms in the showroom draw attention to displays.*

*This display draws attention to the power sport category.*

“Mike, we had a very good Black Friday event and tonight I am beginning to put Christmas decorations up outside the store and the big area out front. I have the classic pickup with lights and a harness for the reindeer to pull it. Lights are up in the trees and we will have the showroom ready for opening Monday. We are definitely geared for a strong December.” Jack related.

*The decorated hearth brings the family feel to the showroom.*

*Extended hours makes it easier for customers to schedule a stop at Sanford Sound.*

The Holiday Season is an ideal opportunity for members across the 12volt industry to showcase positives by utilizing the 12voltSTP Tool. Just Snap and Txt an image to 318-469-2526

We look forward to spotlighting your company’s Holiday activities in the 12volt Central Studios.

SEMA Urges President-Elect Trump to Stay the Course and Reject EV Mandates

Posted on December 2, 2024 by 12VoltNews in Industry.

WASHINGTON, DC (12.03.2024) – Responding to an active effort to convince President-elect Trump to retain the Biden-Harris Administration’s tailpipe rules and forgo a key campaign promise to halt electric vehicle mandates, the Specialty Equipment Market Association (SEMA) today urged the incoming Administration to stay the course and reject widely unpopular electric vehicle mandates.

SEMA’s letter follows a New York Times report that several of the nation’s largest automakers are requesting that President-elect Trump keep the Biden-Harris Administration tailpipe emissions policy that would eliminate consumers’ vehicle choice by mandating electric vehicles.

“It is disheartening to hear that some within the automotive industry are seeking to largely keep the Biden Administration’s tailpipe rules in place,” the letter says. “On behalf of SEMA’s members, we support your stated goal of a “Day 1” end to EV mandates. As you are well aware, such mandates stifle the innovation and ingenuity that makes our nation great.”

“EV mandates are the antithesis to what drives America. Whether these mandates arrive in the form of tailpipe emissions standards that can only be achieved through the sale of EVs or waivers that enable some states to impose their own standards on other states (as is the case of California’s standards that as many as 16 states can adopt), they all destroy consumers’ freedom to choose what vehicles they want – or need – to drive. While EVs are a part of the solution for reducing carbon emissions for mobile sources, mandates rob our nation’s innovators of the opportunity to develop new technologies and solutions that meaningfully reduce emissions in a way that doesn’t hurt consumers and small automotive businesses. They harm our economy, threaten to stifle interstate commerce, and place millions of jobs at risk.”

Read the full letter here.

Industry Specific High Level Domain for Sale

Posted on December 2, 2024 by 12VoltNews in Industry.

(12.03.24) – FOR SALE: $150k a great BRAND! One owner, (1995) Would like to find a good home for this amazing domain name.

You can use google to find online domain appraiser websites to see what the domain is worth.
I talked to two domain brokers who thought the domain may be worth up to $250k

So far (from these emails) I have had only offers under $10k.. ALL the online website appraisal services (even go daddy) seem to think it is worth far more than this..

I am still getting orders from the website, about 10 years ago the yearly online sales were over a million dollars.. Nowdays its about a 10th of that, because my focus are on retirement I am not keeping the site up, it works poorly on phones and tablets, so my sales are way way down…

But it could be the basis for your new business or established business.. it is an unforgettable name.
You are not buying my business, only the rights to the domain name.

To Contact Me

eddie@installer.com
eddie.runner@yahoo.com
my direct line 713-569-8799
Eddie Runner

Domain Appraisers say:

“installer” consists of only 9 characters, making it concise and easy to remember.
“com” is a great TLD, .com has the highest resale value.
Highly Searched: installer receives a significant amount of searches per month on Google®
Competitive: Advertisers pay over $1 per click to advertise under installer
“installer.com” has been registered for 29 years, and there are individuals willing to make long-term investments in it. Similar domains of this age are very high in value.
Installer.com is a premium domain name that evokes a sense of reliability and expertise the industry. Whether you’re providing 12 volt products, software solutions or home improvement services, this domain positions your business as a trusted authority in creating seamless installations. Ideal for tech companies, contractors, or any installer-related services, this name is memorable, straightforward, and perfect for driving online traffic. Secure installer.com now and elevate your brand to the next level!
This Domain is registered at a registar for large corporations
Wow! The term installer is searched over 27084 times per month.
Atom.com lists domain score of installer.com as a 9.3 on a 10 scale.

Installer.com boasts a significant value due to its direct relevance to industries that require installation services, such as construction, technology, and home improvement. The domain is highly brandable, offering a clear and effective identifier for businesses in these sectors. Its concise length and straightforward appeal enhance its memorability and SEO potential, making it a prime candidate for brand development and online presence. While our valuation reflects its potential in a competitive market, the actual value could vary based on specific buyer interests and market trends.

Black Friday Sales Promos Dominated The Airwaves Once Again in 2024

Posted on December 1, 2024 by 12VoltNews in Featured.

12VOLT CENTRAL STUDIOS (12.02.24) Black Friday kicked off a very active promo season that was followed by Small Business Saturday and Cyber Monday. Many companies across the 12volt industry made social media posts to put their messages, names and brands in front of consumers and followers to compete with all the online activity driven by Amazon, Walmart, target and many other big box retailers.

***Car Toys Tulsa reported a very good Black Friday sales day as there was a lot of action in the shopping mall with a new large retailer just opening.***

Report are US Black Friday spending in stores and online increased 3.4% this year over 2023. MasterCard estimated .07% in-store sales growth with 14.6% growth in online sales. Over 60% of the online sales were made on smart phones. In 2023 50% of purchases replaced on smart phones. Popular holiday related purchases included electronics, appliances, clothing, sporting goods and personal care products.

***Tint World in Palm Harbor, FL definitely got a lot of attention with this post***

The 12volt Central Studios staff connected with a number of 12volt retailers on Saturday to learn about Black Friday action in their stores. Overall, there appeared to be a slight bump in sales. A very noticeable exception was outrageous Audio in Portland, OR once again.

***Tammy Doren covered Black Friday and Cyber Monday with this eye-catching post for her Queens Village NY store.***

Customers were lined up outside Outrageous Audio on the freezing Friday morning at 4AM for the 5 AM store opening. By 8AM there were over 100 customers in the store taking advantage of truly Outrageous Black Friday deals. Blane Hartleb and his 10 member team did a great job setting up for the event and driving sales for the long day. Rob Sutton and the Crossover Marketing crew-Sutton, Paul Pilat and Aaron Fluhr were on site throughout the day supporting Outrageous Audio and brands on the line card. Super to see the Outrageous Audio jam packed showroom.

Below are images of social media posts proactive 12volt retailers made to promote the Black Friday theme. Stay tuned for follow up action from Small Business and Cyber Monday activities.

***Ocala Car Audio in Florida grabbed attention with his hot special!***

**Safe and Sound in the UK shows they celebrate Black Friday across the pond too.**

***The Audioone in Virginia Beach VA made multiple Black Friday product posts including this great eye grabbing dash cam special.***

Stereo King began making Black Friday deal posts several days before Black Friday
spotlighting great deals at their 3 Pacific Northwest stores.

***Outrageous Audio once again set the bar very high with their annual Black Friday Sale at the store in Portland OR store.***

The 12voltSTP Tool At Work Across The 12volt Industry

Posted on December 1, 2024 by 12VoltNews in Industry News.

12VOLT CENTRAL STUDIOS (12.02.24) From the 12volt Central Studios our staff works to showcase positives across the 12volt industry. New products, events and the activities of 12volt industry members on the road are showcased. This news extends the ROI for all companies and members of the 12volt industry.

Check out the posts below for examples….starting with yesterday.

The 12volt STP Tool makes it easier than ever to showcase a company’s positive activities and products. Snap and Txt an image….PRESTO your company’s positive news and activities could be in the news. 318 469 2526 is the number. With the advent of social media, Facebook and Instagram platforms became key vehicles to deliver information and news. The fact remains people still need, and look forward to, receiving positive news. That is also true for the business realm that includes the 12volt Industry.

***A huge snowstorm hit Erie PA on Friday and a weather alert halted traffic in Erie and the surrounding areas over Black Friday weekend.***

***Just an hour after the 5AM opening the showroom was packed.***

***Marty Deane rolled from the Cicada Audio California HQ to Anchorage AK to conduct training sessions at the Perfectionist Auto Sound and Security.***

***Jeff Fletcher has the PRV World Tour on the road across Florida.***

***Frankie Mark, 12volt Marketing Group, orchestrated this evening training at Proline Car Stereo in Brooklyn.***

***The KICKER crew traveled from Stillwater to Amsterdam Netherlands to work with the distributor Celsus UK across the pond.***

To deliver fresh industry news to members of the mobile electronics industry the 12volt Central Studios posts articles on 12voltnews.com each business day and makes multiple posts on Instagram and Facebook each day. The 12volt STP Tool was created in 2020 for members of the 12volt industry to send their news to the 12volt Central Studios. Snap and Txt an image to 318 469 2526. PRESTO, your positive news could be delivered to members of the 12volt industry.

On Instagram and Facebook @12voltnews has over 11,000 followers on each platform. Those followers are dedicated members of the 12volt industry. To see over 1000 posts #12voltstp on Instagram.

Look forward to seeing your company’s brand and positive activities in the 12volt Central Studios.

Visit Instagram and Facebook @12voltnews for more.

SEMA URGES PRESIDENT-ELECT TRUMP TO STAY THE COURSE AND REJECT EV MANDATES

Posted on December 1, 2024 by 12VoltNews in Industry and tagged climate-change, news, politics, sustainability, technology.

WASHINGTON, D.C. (Dec. 2, 2024) – Responding to an active effort to convince President-elect Trump to retain the Biden-Harris Administration’s tailpipe rules and forgo a key campaign promise to halt electric vehicle mandates, the Specialty Equipment Market Association (SEMA) today urged the incoming Administration to stay the course and reject widely unpopular electric vehicle mandates.

Read the full letter here.

About SEMA
The Specialty Equipment Market Association (SEMA) serves as a leading voice for the worldwide car culture, representing over 7,000 member companies that create, buy, sell, and use specialty-automotive parts that make vehicles more unique, attractive, convenient, safer, fun, and even like new again. Business member benefits include product development resources, market research, networking, education, legislative advocacy, and more. The Association organizes the annual SEMA Show in Las Vegas, Nev., and actively supports the career and business opportunities that the aftermarket generates. The industry contributes nearly $337 billion in economic impact to the U.S. economy, supports 1.3 million jobs nationally, and generates $52.3 billion in parts sales annually. For more information, visit www.sema.org.   

The Outrageous Audio Black Friday Event was OUTRAGEOUSLY Successful

Posted on November 30, 2024 by 12VoltNews in Featured, Uncategorized and tagged black-friday, events, marketing, music, news.

PORTLAND OR (11.30.24) The Outrageous Audio name says it all about the company’s 2024 Black Friday Sale on Friday, November 29th, at the company’s Portland store. Customers started lining up at 4AM in the below freezing temperature. When the doors opened at 5AM Owner Blane Hartleb welcomed the first in line who had actually been in line all night.

***Customers lined up before the 5AM opening and then packed the showroom throughout the day.***

***The Outrageous team gathered just before the doors were opened.***

***Blane Hartleb (L) welcomed the first customer in line who had been there all night in the freezing temperature.***

“We have been having Black Friday events for over two decades. This event was definitely in the top two or three. After we run the sales totals it may be the best event. Our team did a great job getting everything ready and it paid off…. BIG TIME. The support we received from Rob and the Crossover Marketing crew in the house was very much appreciated” Hartleb related.

***The Crossover Marketing crew Rob Sutton, Aaron, Fluhr and Paul Pilat (LtoR).***

Early Black Friday morning the 12volt Central Studios received a txt from Rob Sutton with Crossover Marketing NW. A quick call to Rob around 8AM Shreveport time got the news about the happenings at the Outrageous Back Friday Sale. Rob, with Crossover Marketing NW crew members Paul Pilat and Aaron Fluhr, were on site working the event with the 10 member Outrageous Audio team.

***Within an hour after the doors opened customers pack the sales counter to complete their purchases.***

Soon Rob was on the phone. “Mike, I am at the door around 6AM controlling the number of customers coming into the store. This place is packed and customers are lined up outside plus the parking lot is jammed” Sutton related. In a later txts with images Sutton related by 8AM Portland time, 10AM Central, over 100 customers had entered the store and many were leaving carrying products purchased.

***Paul Pilat helps a customer carry part of his big order to the car.***

There were months of planning that contributed to this Outrageously successful event. Sutton and the crew left the Battle Ground WA HQ at 3:45AM for the 30 mile drive to Portland for a 4:30AM before the doors opened at 5AM. They planned the menu for the long day with the installers and sales staff in advance and everyone brought something to share. Installers brought crockpots and Paul was prepared to fire up the Blackstone to make Philly Cheesesteaks to order for the wholle Outrageous crew at lunch time.

***Staff and installers all contributed by bringing food items to make meals through the day***

***The crockpots are full and warming.***

***Everything is ready to start cooking the Philly Cheesesteaks.***

The very successful event was slated to wrap at 7PM. But with all large successful events there were customers completing the sales process and installers were finishing installations that filled the bays all day.

***Paul Pilat (R) has the Blackstone fired up as members of the Outrageous crew take a quick break from doing installs for lunch.***

The Outrageous Black Friday 2024 truly showcases 12volt industry members working together. Vendors and Crossover Marketing worked with a very proactive specialty retailer to connect with consumers to drive business and enjoyment for those consumers.

Watch for more to come.

Happy Thanksgiving 2024

Posted on November 27, 2024 by 12VoltNews in Featured.

SHREVEPORT LA (11.28.24) Happy Thanksgiving 2024 to all across the 12volt industry from the 12volt Central Studios.

It goes without saying that 2024 has been another one of the craziest years since the Pilgrims celebrated the first Thanksgiving Festival meal in 1621.

OK, we’re past daylight savings time, Halloween and the election season and now it’s Thanksgiving 2024. Now we can look forward to December Holidays and New Year’s Eve and 2025.

Overall, we in the 12volt industry have fared somewhat better than many industries and businesses. That said, there are still significant challenges ahead. New tarrifs and the continuing online and AI push to name a few.

Let’s all remain positive for successful Black Friday, Small Business Saturday and Cyber Monday events as we work to finish November 2024 on a high note and roll into December.

A very Happy Thanksgiving and 2024 Holiday season to all from the 12volt Central Studios.

Enormous Mobile Specialties Spotlights Remote Starters On Local Erie PA TV

Posted on November 26, 2024 by 12VoltNews in Featured.

ERIE PA (11.27.24) Enormous Mobile Specialties is a very proactive retailer located in Harbour Creek PA just outside of Erie. Lou Norman founded the company in 1999 and now the company is known throughout the area as the go-to automotive electronics and electrical experts.

On Friday on Tuesday morning, the 12volt Central Studio’s staff noticed an email labeled Google Alerts.. Remote Start. A staff member opened the email and found content for gifting remote starts this holiday season spotlighted on an Erie TV station WICU.

The content of the TV presentation was Lou Norman, explaining to consumers the benefits of the remote starters as cold weather is at hand. Norman also spotlighted a special offer that the company is providing for consumers who wish to keep their car warm and the windshield clear on the very cold days ahead in the area.

Lou Norman (L) in a screenshot from the in progress television presentation.

The 12volt Central Studios reached out to Lou Norman to let him know what a great and timely presentation that Enormous Mobile Specialties in making with the TV presentation. “We have an ongoing package in place with the TV station that provides additional benefits like this recent remote starter presentation. Connecting with consumers is very important to drive business and we have multiple platforms we use to connect consumers with product categories across the automotive aftermarket industry”

A TV screenshot of the special remote starter package presentation being offered to consumers.

The WICU package is ongoing and multiple product categories are featured in the ongoing package on the station.

A screenshot of the special package posted on Instagram.

Watch for more to come as Enormous Mobile Specialties and other 12volt retailers will be featured to drive 12volt brick and mortar in-store traffic and business.

Massive Audio Announces European Expansion with the Legendary Marko Lönngren at the Helm

Posted on November 26, 2024 by 12VoltNews in Industry News.

Los Angeles, CA – Massive Audio, a global leader in cutting-edge car audio innovation, proudly announces its official expansion into the European Union. This milestone move is spearheaded by none other than Marko Lönngren, a renowned figure in the car audio industry.

A sleek installation of Massive Audio products in a customer’s car, demonstrating seamless integration and top-notch performance.

During a recent visit to Massive Audio’s Los Angeles headquarters at The Row, Marko Lönngren officially joined forces with the brand, setting the stage for a new era in Massive Audio’s global reach. While the company’s high-performance products—world-class woofers, amplifiers, and components—have garnered a devoted following in other markets, they are now set to make a powerful impact across Europe, thanks to Marko’s leadership.

A vibrant and visually stunning installation of Massive Audio components, enhanced with dynamic lighting to showcase both style and performance.

With over 35 years of experience, Marko Lönngren brings an unmatched pedigree to this expansion. Known for his dominance in the dB Drag Racing scene, he holds multiple Extreme World Championships and has set world records using the industry’s toughest standards, including the cutting-edge Term-Lab metering system. As Europe’s premier custom builder and a true car audio enthusiast, Marko is uniquely equipped to elevate Massive Audio’s presence and reputation in the region.

A stunning example of Massive Audio’s products installed in a custom build, showcasing powerful sound and aesthetic excellence.

“We’re not just entering Europe; we’re coming in LOUD,” said John Velez, Massive Audio’s spokesperson. “Marko is the perfect person to lead this charge. His unparalleled expertise and passion will make Massive Audio a household name across Europe. Customers can finally expect the products, support, and promotions they deserve.”

Marko Lönngren hosting an electrifying Massive Audio event in Finland, showcasing the brand’s innovative car audio solutions to an enthusiastic European audience.

This expansion coincides with the introduction of Massive Audio’s exclusive 25th Anniversary Lineup, a game-changing collection that redefines performance and design. With an emphasis on delivering innovative technology and premium sound quality, Massive Audio aims to set new benchmarks for excellence in the European market.