Crossover Marketing Group Expands Via Partnership with Seasoned Industry Vet

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BATTLE GROUND, WA (11.04.24) – Crossover Marketing Group is pleased to announce a strategic partnership between the newly established Crossover Marketing Group Southeast and the rebranded Crossover Marketing Group Northwest (formerly Crossover Marketing Group). This partnership will soon extend Crossover’s coverage across Texas, Oklahoma, Louisiana, Arkansas, and Mississippi, with the Southeast division under the leadership of industry veteran Shawn Simpson.
As the majority ownership partner for the Southeast territory, Shawn brings a distinguished background of more than 34 years in the business as both a Manufacturer’s Representative and a former Vice President of Sales and Marketing at Wet Sounds and Sundown Audio. His extensive industry experience aligns seamlessly with Crossover’s approach, which leverages a wealth of industry knowledge to deliver exceptional value to dealers and manufacturers.

Under the new structure, Crossover Marketing Group Southeast will immediately benefit from streamlined processes, access to customer service resources, and shared tools from the Northwest division, empowering the Southeast team to replicate and expand on the success achieved in the Northwest.

“We are thrilled to extend our footprint and create a new hub of growth with our Southeast counterparts,” said Paul Pilat of Crossover Marketing Group Northwest. “By sharing the tools, resources, and insights that have fueled our progress, we’re poised to see significant growth across both territories and bring meaningful advantages to new markets.”

With the Northwest group’s efficiency and top-tier tools in place, Shawn will quickly build strong new partnerships with dealers and create opportunities for our manufacturer partners.

“I see enormous potential in uniting with Crossover Marketing Group Northwest,” shared Shawn Simpson, Managing Partner of Crossover Marketing Group Southeast. “Together, we are positioned to make an even more substantial impact and drive growth across our territories.”

As Crossover Marketing Group Southeast and Northwest work collaboratively within this new partnership model, both divisions will be committed to delivering excellence in service and tailored marketing solutions to meet the evolving needs of their mutual territories.

“Shawn was one of the top reps in the country when we worked together at Kenwood, and our friendship only grew as he moved to the factory side in recent years,” said Rob Sutton, co-founder of Crossover Marketing Group Northwest. “He’s a perfect fit for the management style Paul and I have cultivated, and I couldn’t be more excited to share this journey with one of the finest people I’ve known.”

Upcoming SEMA Show Attendance:
Rob, Paul, and Shawn will be attending the SEMA Show in Las Vegas from November 5–8 reviewing opportunities with manufacturing partners. To arrange a meeting, please contact Shawn Simpson directly at (832) 594-4040 or shawns@crossovermktg.com.

New Manufacturer Rep Company Servicing the East Coast

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JACKSONVILLE FL (11.04.24) – Several Industry veterans have launched ALPHA SALES GROUP, a new 12-volt representative company on the East Coast. This company aims to assist manufacturers throughout the East Coast territories. With over 150 years of combined experience, the team at ALPHA SALES GROUP is set to redefine traditional representative firms through their innovative go-to-market strategy and extensive knowledge.

 L to R: Bill Dolsen, Dennis Hopper, Lance Diehr, and Larry Appleblatt

“Additional team members will be added as the territory matures into a well-known entity”, says Lance Diehr President of ALPHA SALES GROUP. We assembled a great team with years of talent to become a viable option for Manufacturers to bring a clear message to the dealer base from Florida to Maine.

The Finishline Shop Wins The CRUX Prize On The 12volt Spin-To-Win 295

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12VOLT CENTRAL STUDIOS (11.02.24) The 12volt Spin-to-Win Wheel was created to bring an element of fun to the 12volt industry. The weekly 12volt Spin-To-Win Wheel is now spinning in Year 6.

The 12volt Spin-To-Win Wheel rolled for the 295th time on Friday morning on November 1st. The Wheel landed on the CRUX space and the Finishline Shop slip was drawn from the jar. An Instagram post of the winning spin slip was posted. A video of the Wheel spin was also posted.

Click to view.

We reached out to the lucky winning in Maple Shade NJ to let them know a  CRUX prize will be headed their. Had a very nice conversation with Jeremy Bloomquist who looks forward to receiving the CRUX Interfacing prize.

The Finishline Shop has 2 locations in New Jersey and does great aftermarket upgrades. One of their projects is headed on a trailer to be spotlighted in a Metra booth at the SEMA Show. 

The fully customized 2023 Chevy Silverado 1500 Crew Cab equipped with the latest products Metra products, including top-of-the line audio systems, advanced wiring solutions and LED lights will light up SEMA 2024.

Spinning out a winner each Friday, a lucky 12volt retailer can win a cool prize and top brands receive visibility across the 12volt marketplace.

12volt brands with a space on the 12volt Spin-To-Win Wheel include KICKER, RDV, PowerBass, CRUX, JBL, Kenwood, JVC, THINKWARE, Race Sport Lighting, EBS Audio, King Boxes, Python, Lids-On-Demand and Massive Audio. 12volt News $100. cash awards also have spaces on the 12volt Spin-To-Wheel for the winning 12volt retailer.

Past winners of the 12volt Spin-To-Win include…Stereo & Video Center-Tyler TX, The Outlaw Garage-Franklin TN, Exotic Sounds-West Palm Beach FL, Endless Possibilities-Aurora IL., Go Auto Sound in Union City NJ, Al&Ed’s South Bay CA, No Limitz Car Audio in Upland CA, Neil’s Specialty-Eureka CA, Sturgess Customs-Lexington SC, Audio By Art-San Antonio TX, SMS Car Audio in Marreo LA and Sweet Wheelz in Mississauga Ontario Canada, Cartronics in Biscayne FL, The CarAudio Shop in St Louis MO, Exotic Sounds in West Palm Beach FL, High North Customs in Grand Prairie Alberta Canada and AMS Audio in Bakersfield CA, Team QRT in Abbeyville LA and California Sound in Fontana CA and Jackie Cooper Electronics, Oklahoma City OK, MARS Audio-Orlando FL, All American Audio in Nutley NJ, Proline Car Stereo in Brooklyn NY, Custom Shop Miami, Tunes and Tint in Lakeland FL, Mobile Concepts Inc in Mokena IL, Seismic Auto Sound in Concord CA, Brooklyn Car Audio in Brooklyn NY, Audio Solutions in Florence MS, Enhanced Customs in Largo FL, Rayco Auto Clinic, Audio Design in San Jose CA, Go Bass Mode in Florida, Avenue Sound in Freeport NY, Audio Plus in Riverview FL, Stereo Zone in Whittier CA, In-Phase Car Audio in Omaha NE, AutoLife Group, N&H Electronics, SK Customs, Land & Sea, The Audio One, NC Custom Shop,Tint World Orlando, Ricky Smith’s Audio, VIP Custom Woks, Mobile Audio Concepts, Audio Lad, Sound Sensations, Dave’s Stereo, Stereo Design, Badlands Customs, Custom Audio-Erie PA, Voltz Autosports-Bridgeport CT, Infinity Sound and Security-Kissimmee, Autosport Plus-Canton OH, Stereo City Pros in Carmichael CA, Devine Concepts in Naples FL, The Sound Shop in Indian Trail NC, Extreme Performance Audio in Fresno CA, Audio Depot in Arlington TX, Audio Security in Houston TX, Earmark Car Audio and Marine in Lewisville TX, Audio Jam in Bear DE, Stereo City Ontario, Ontario CA, Audio By Art, San Antonio TX, Code Zero Customs in Tulsa OK, Ken’s Car Tunes in Mobile AL, Soundz Plus in Naperville IL, Markland Designs in Lithonia GA, Electronics Plus in Salinas CA, Xtreme Autosports in Santa Clarita CA, Superior Audio Sounds in San Angelo TX, Model Electronics in Ramsey NJ, Texas Dreamz Customs in Spring TX, Wired Electronics in Linden NJ and Intense Car Audio in OKC, OK, Underground Auto in Sarasota FL, Car Toys Tulsa in Tulsa OK,  Real Audio in Erie PA, Go Autosound in Union NJ, DFM Stereo in Ukiah CA, Impact Tint and Audio in Tyler TX, Mobile Sound Systems in Arlington TX, Redline Audio and Performance In Spindale NC, Car Audio Land in San Diego CA, Audio X Custom Car Audio in Florence AL, River Oaks Car Stereo in Houston TX, American Radio Orlando in Sanford FL, Illustrious Customs in Woodbridge VA, Remote Start Pros in Lawrence MA, HiPro Audio in Victoria TX, AudioPlanetNY in Huntington Station NY, Endless Possibilities in Aurora IL, Audio Finesse in Santa Monica, Drive Customs in San Luis Obispo CA, Custom Works, Noblesville IN, AtoZ Detail in West Haven CT, Cars 843 in Charleston SC, CarTunes Atlanta in Atlanta GA, Mobile Concepts in Garwood NJ, Duke’s Car Stereo in Flint MI, Infinity Auto Sound, King Car Audio in Norwalk CT, PopTronics in Baltimore MD, Sanford Sound in Sanford ME,  Angelvip2474 in Draper UT, Dynamic Car Audio in Baltimore MD, Hi-Pro Audio in Victoria TX, Car Stereo Max in Houston, Pro Audio Center in Richland MS, Rhodes Off-Roads in Farmington MO, Model Electronics in Ramsey NJ, Class A Sounds in Athens OH. Just Audio Video in North Providence RI, CT_Custom in Philadelphia, Audio Solutions in Florence MS and The Audio Shop RC in Rapid City SD, DG Motorsportz in High Point NC, ST Mobile in Texarkana TX, AR Custom OC in Orange CA, Temecula Mobile Sound in Temecula CA,  Unique Auto Sound in Lindenhurst NY, D’s Garage in Corona CA and DS2 Mobile Solutionz in Tomball TX, C G Car Audio in Kissimmee FL, California Audio in West Valley City UT and The Action Audio Store in Wethersfield CT, Eclipse Car Audio in Vancouver WA, Electronics Depot Car Audio in Altamonte Springs FL. Car Audio Garage in Pearland TX, Pinnacle Autosound in Lake City FL, J H Audio in Bowling Green VA, The Car Audio Shop StL in High Ridge MO, Anthonys Car Stereo in North Highlands CA, Flynn Audio in Middleton WI, Living Loud Car Audio in Pelham AL, Trail Star Audio in Minnesota, On The Spot Audio in Pennsauken NJ, Animated Car Audio in Essex MD, West Coast Car Audio in Citrus Heights CA, Modified Auto Sound in East Alton IL, Star Car Audio in Hermiston OR, VapeNAudio in Clovis CA, SoundWorks in Millersville MD Eclipse Car Audio in Vancouver WA, J A Custom Audio in Houston TX Jose Electronics in North Hills CA,  Sound Proof Car Stereo in Douglasville GA, Auto Additions in Springfield IL, Elite Car Audio in Hollywood CA, Masters Car Stereo in Greenville SC, Audio Plus in Eden NC, Seismic AutoSound in Novato CA, Car Audio Addicts in Pittsburgh PA and AudioKing Tinting in Yakima WA, Arias Tint and Alarms in Duncanville TX, Odeh Car Audio in Gadsden AL, 12volt Specialist in Newark DE, Cutting Edge Audio in San Diego CA, Southern Auto Fab in Lafayette LA, California Sound in Fontana CA, Big Boyz Toyz in Florence SC, 740 Audio in Athens OH and 12volt Outfitters in Hollywood FL., High Quality Auto Sound, Lawrence MA, Custom Car Stereo SC in Spartanburg SC, Zier Box in Dallas TX, Maximum in Manville NJ, Audio Car Stereo in Miami FL, Mach 1 Audio in Washington MO, Doren Car Stereo in Queens Village NY, Side-x-Side Audio in South Charleston WV, Sound Concept in Nanuet NY, Pda Road Gear in Littleton CO and A-Plus Audio and Tinting  Newington CT, Audio Electronics in Indianapolis IN, Tint and Sound in Frederick MD, Tint World Wilmington DE, VIP Autoworks in Mentor OH, All Out Audio in Killeen TX, Yong’s Audio in Indianapolis IN, Custom Audio Concepts in Lima OH, Clear Vibrations in Quakertown PA, The Outlaw Garage in Columbia TN, Xpert Car Audio in Layton UT, No Doubt Window Tint in Ardmore OK, San Diego Car Stereo in San Diego CA, Smart Audio in Lawrence MA, Car Audio One in Chula Vista CA, Audio Excellence in Orlando FL, Ultimate Sounds 1 in Wilmington NC, King Kong Custom Audio in Albuquerque NM. Manny’s Customs in Stockton CA, OD Car Audio in Pasco WA, Car Tunes on Line in Largo FL, INOV8 Audio in Houston TX, Kartel Mobile Electronics in Waterbury CT, Pro Auto Sound in Hialeah FL Mobile AVC in Brunswick ME, Fabulous Auto Alarms in Passaic NJ, Jimmy_Sound_System in Lawrence MA, American Audio Concepts in Houston TX, Arias Tint and Alarm in Duncanville TX, Big Papas Car Audio in Cincinnati OH, Houston Audio Lab in Houston TX, 901 Sound in Memphis TN, Kurtz Car Stereo in Traverse City MI, Sound By Stephen, Music In Motion in Alsip IL, Current Automotive Design in Sparta NJ, Prestige Sounds in Pompano Beach FL, Mobile AVC in Brunswick ME, Telza Audio in Columbia SC, Limelight Automotive in Webster NY, Victory Lap Auto Restyling East Moline IL, Unique Audio VA in Lorton VA, Builds by Paul in Litchfield AZ, Voodoo Customs in Haltom City TX, Elevated Design in Phoenix AZ, Mobilework/Tintworks in Santa Maria CA, Nappo Car Audio in Houston, Platinum Car Audio in Washington, Ballistic Audiowerks in Smithsburg MD,  Xteme-Car Audio in Bremerton WA, Beltline Motors in Decatur AL, Ultimate Sounds in Chattanooga TN, Santa Fe Auto Sound in Overland Park KS, Soundelux Car Audio in Chula Vista CA, Kartele Mobile Electronics in Waterbury CT, BK Audio in Pasco WA, CenCal Audio in Madura CA, Xtreme Auto Sound in Louisville KY,  Victorylap Auto Styling in East Moline IL, Car Trendz in Alexandria VA, BLVD Customs in Lakeland FL, Audio Systems in Montclair CA, Fitment_nyc_shop in Jamaica NY, King Audio in Norwalk CT. Foss Audio in Tukwila WA, OG Car Audio in Kissimmee FL, Tint and Tunes in Sacramento CA, Dr Dashboard in Evansville IN, The Sound Shop in Chino CA, Extreme Concepts in Albertville AL,The-King of Custom in Longwood FL, Car Audio Depot in Modesto CA and Audio Dreams in Acworth GA, PCH Custom Audio in Long Beach CA, Crazy Ralph’s Car Stereo in Gonzales LA,  Joe’s Cycle Therapy in Somerset MA, Cal Custom Audio in Tracy CA, NWA Audio in Bentonville AR,  XT Audio in Miami, Tim’s Audio in Newport OR, Build’s By Paul in Litchfield AZ, DAW Discount Audio in Paramount CA and M12 Audio in Bluefield WVA and Jam City Pros in Caddo Mills TX.

Congratulations to all.

WTF… Where’s The Fun……On the next spin of the 12volt Spin-To-Win Wheel 296 on Friday, November 8th.

Sony Car Audio Presents Professional Racers in Booth at 2024 SEMA Show

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LAS VEGAS, NV (11.01.24) – Sony Car Audio will host sponsored professional race car drivers Ryan Preece (NASCAR) and Dylan Hughes (Formula Drift) in their booth #10325 at the annual SEMA Show, held at the Las Vegas Convention Center from November 5th to 8th, 2024.

Preece, driver of the Stewart Haas #41 NASCAR Ford Mustang Dark Horse, and Hughes, Formula Drift driver of the Royal Purple/Permatex #129 BMW, will attend the show and sign autographs for attending fans in the Sony Car Audio booth #10325 in the Las Vegas Convention Center North Hall from 1:00 PM to 2:00 PM on Thursday, November 7th, 2024.

Both drivers are avid performance car enthusiasts both on and off the track, and enthusiastic Sony Car Audio fans that use the products in their rides. The racers have been sponsored for several years and have even sported custom Sony livery.

The driver autograph signing will headline an exciting booth displaying a stunning customized 1966 Pontiac Catalina called “Big Cat,” built by longtime Sony custom show car builder John Wargo of The Custom Shop out of Flanagan, Illinois. The Catalina features a full Sony Car Audio system, showing off the Sony XAV-AX8500 and Sony GS speakers, amplifiers, and subwoofers.

A rare 2024 Ford Mustang Dark Horse will also debut in the booth. Owned by GoFast Solutions, Sony’s authorized car audio distributor for New England, it sports a fully OEM integrated Sony Mobile ES audio system built by B.J. Curcio of Broken Silence Custom Car Audio in Greenwich, Connecticut. The system rocks loud and clear when you want to switch to your favorite tunes instead of soaking up the impressive sound of the 5.0L Coyote V-8 engine and Borla exhaust in this high-tech track-capable daily driver.

Sony’s Tech Team will be on-site to demonstrate the products and answer questions about them, finding Sony products locally, and even becoming a Sony authorized retailer during the show.

You can see the cars and meet the drivers at the Sony Car Audio booth #10325 at the SEMA Show, or you can contact your local authorized Sony Car Audio retailer for more information on these exciting products.

Metra to Introduce New Dash Kits at SEMA 2024

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HOLLY HILL, FL (11.01.24) –  Metra Electronics is launching an assortment of new audio installation solutions at the 2024 SEMA Show. These products fit a wide range of vehicles, making aftermarket sound system upgrades easy. Metra will introduce a collection of new dash kits, including a combined TurboTactile™ and TurboTouch® kit, two kits designed specifically for select Pioneer® Modular Solutions receivers, a new amplifier bypass harness, and an antenna adapter. Metra’s new vehicle-specific dash kits are designed to fit the following vehicles:

  • 2011-2018.5 Jeep® Wrangler JK (DP-6511-JK)
  • 2018-2024 GMC Terrain (95-3315B)
  • 2015-2022 Ford F-Series trucks with single zone climate controls (95-5869CH)               
  • 2015-2022 Ford F-Series trucks with single zone climate controls (95-5870CH)
  • 2012-2018 Ford Focus (95-5871B)
  • 2020-Up* Mitsubishi Outlander with factory 8″ screen smartphone-link display audio (95-7022HG)
  • 2011-2016 Honda CRZ with factory navigation (95-7822)
  • 2005-2011 Toyota Tacoma (95-8275B)
  • 2004-2007 BMW 5-Series (95-9328B)
  • 2008-2012 Toyota Highlander with factory NAV (99-8274B/99-8274BR)

Combined TurboTactile™ and TurboTouch®

  • 2013-2020 Nissan Pathfinder (95-7643)

Designed to fit Pioneer® Modular Solutions receivers

  • 2011-2024 Select Ford Models equipped with the factory 8″ screen (107-FD11)
  • 2022-2024 Ford Maverick (107-FD12)

Metra’s new dash kit for the 2011-2018.5 Jeep® Wrangler JK, the DP-6511-JK, includes a replacement dashboard panel engineered to help install a 4” tall (Double-DIN) aftermarket radio in a dash that does not typically accommodate a modern Double-DIN radio. The replacement panel allows installers to upgrade the radio without complex or labor-intensive custom fabrication. It is textured to match the original look and feel of the vehicle’s dashboard.

Metra’s new solutions for Pioneer® modular solutions receivers are exclusively manufactured to install Pioneer’s 6.8-inch modular receivers into the dash, like the DMH-WC5700NEX and the DMH-C2500NEX†. These kits will also accommodate most shallow-mount 4” tall (Double-DIN) aftermarket radios. They feature ABS trim panels to match the aftermarket radios’ finish.

The new 95-7643 dash kit designed to fit the 2013-2020 Nissan Pathfinder combines the best of what Metra’s TurboTouch and TurboTactile kits offer. This kit features easy-to-use rotary knobs that allow for the control of climate functions along with a 7” touchscreen that retains most of the features typically lost when replacing the factory radio. Additional factory-style hard buttons have laser-etched graphics for access to vehicle personalization menus. Metra’s built-in patented interface technology retains climate control, safety, and steering wheel control features. The vehicle’s hazard button and passenger airbag indicator have also been integrated into the kit, which is painted scratch-resistant matte black to match the factory finish and includes installation parts needed for a Double-DIN aftermarket radio installation.

Metra is also introducing an amplifier bypass harness (70-5526) that fits select 2004-2006 Lincoln vehicles with THX® and an antenna adapter that fits select 2022-2024 Toyota vehicles (40-TY12). The amplifier bypass harness aids in installing a new car radio faster by plugging right into the vehicle’s connectors, allowing installers to hook up the radio to the vehicle’s electrical system. On one side, the wiring harness is color-coded with wires that connect or solder into the aftermarket radio/receiver. The other side has a vehicle-specific adapter that connects directly to the original radio connectors for a quicker installation without having to cut each of the wires. The antenna cable adapter ensures installers can continue using a vehicle’s factory antenna when replacing the radio.

These new products will be showcased from November 5th to 8th in the North Hall of the Las Vegas Convention Center at Metra’s main SEMA Show booth, #10439. Contact your Metra Electronics sales representative or visit MetraOnline.com for more information.

*Visit MetraOnline.com for up-to-date vehicle specific information. † Refer to the radio manufacturer for the most up-to-date information and current models. 

DD Audio Replaces SS4b with SS4.3000 for More Power at a Better Price

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OKLAHOMA CITY, OK (11.01.24) – DD AUDIO is proud to introduce the SS4.3000, a four channel amplifier designed to power the biggest and best mids and highs, and replace the insanely popular SS4b.

At this point in late 2024, it should be abundantly clear to anyone paying attention that DD AUDIO is on a mission to reinvigorate product lines and redefine standards. The legendary equipment on which the DD brand was built is reaching unthinkable heights with each revision and replacement. For subwoofers, you have massive performance upgrades in the USA Made line and “f” revisions of the 600/700/800 Series. For speakers, it’s the fast expansion of the Voice Optimized series with new models to satisfy more power levels and frequency bandwidths. For amplifiers, there’s no better example than the SS Series, which has long been a favorite for their “Super Small” footprints, top shelf components, and value for power.



While the SS Series has grown to have many monoblock and multi-channel amps this year, there was one classic SS amp that hadn’t yet been properly replaced, that is, until now. The SS4b was a discrete circuit, full range, class D, 4 channel amplifier capable of producing as much as 1500 watts from a chassis measuring only 6.875” wide by 11.81” long. What could be better? One that’s smaller, with at least twice the power, and for a better price: enter the SS4.3000.

When the question is “how do you replace a legend?”, the answer has to be “with a titan!” The SS4.3000 was originally designed to produce 750 watts per channel, but final testing shows it can reasonably produce up to 1000 watts per channel at 2 Ohms continuous. It uses the latest high speed class D devices coupled to a robust power supply designed for high signal to noise ratio, high channel separation, and low THD+N. The high efficiency, low noise, twin toroidal circuit design is housed in the streamlined DD style heatsink with more thermal mass and heatsink fin area than industry norms, because DD knows that play time is often in extreme conditions. The preamp section is easily configurable with separate low pass and high pass sections, along with bandpass capability. Packing in all of this full range potential was done to complement DD’s VO Series pro audio speakers to perfectly match listener’s big bass systems with loud and clear mids and highs at every level. Measuring in at just 11.25 x 7.3 x 2.4 this powerful little amp currently retails for just $579.

Get yours today at a local dealer or online.

Stetsom Celebrates 35 Years of Innovation with New Releases at SEMA Show 2024

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LAS VEGAS, NV (10.30.24) – Stetsom, a leader in high-performance car audio from Brazil, is proud to announce its participation in the SEMA Show 2024 from November 5-8 at the Las Vegas Convention Center, North Hall. As we celebrate our 35th anniversary, Stetsom is bringing an array of new products and innovations to this premier automotive event.

Stetsom has earned a reputation as Brazil’s leading car audio brand and a significant global player, exporting to over 60 countries. Our products, known for their high power in compact sizes, are proudly manufactured in Brazil, combining advanced digital technology with powerful output. This commitment to quality and innovation has positioned Stetsom as the fastest-growing car audio brand in the U.S. in 2024, solidifying our strong presence in the market.

New Product Highlights for SEMA 2024:

Bravo Bass Flex Line: This series offers high stability with power options of 3,000W or 8,000W, designed to perform efficiently across a range of impedances from 0.5 to 2 ohms. These amplifiers are perfect for enthusiasts seeking powerful bass with flexibility.

LED Control Devices: For those looking to enhance their visual experience, our new line of LED control devices allows users to create customizable lighting effects, bringing an extra layer of personalization to car audio setups.

DSP Models with Smartphone Control: Our latest DSP (Digital Signal Processor) models can be controlled via a smartphone app, providing users with precise tuning and customization options directly from their mobile devices. This feature simplifies the setup process and enhances the overall user experience.

We’re also bringing more than 20 specialists directly from our Brazilian factory to engage with attendees and showcase these new technologies. Our team will be available to answer questions, provide demonstrations, and discuss how these products can enhance audio systems for both enthusiasts and professional installers.

Stetsom’s participation at SEMA is more than just a showcase—it’s a celebration of our journey, our technological advancements, and our commitment to delivering top-notch car audio solutions worldwide.

For more information, please feel free to reach out directly. We look forward to connecting with you to provide further visibility for Stetsom.

Visit stetsomstore.com for more.

Metra Debuts Audio Upgrades for Select BMW at SEMA

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HOLLY HILL, FL (10.31.24) – Metra Electronics is introducing under-seat replacement subwoofers and speakers designed to fit select BMW* at this year’s SEMA Show. These new products were developed in collaboration with VIBE Audio, will be sold in pairs, and will be in stock soon. They will be showcased from November 5th to 8th in the North Hall of the Las Vegas Convention Center at Metra’s main SEMA Show booth, #10439.

8″ Under-Seat Replacement Subwoofers
Metra’s SEMA booth will display 8-inch under-seat replacement VIBE subwoofers, available in 2 Ohm (OS-BMW82V3) or 4 Ohm (OS-BMW84V3) options. These direct-replacement under-seat subwoofers are engineered to fit perfectly into the vehicle with no modifications required. They offer a premium lightweight design and provide an enhanced bass response over factory speakers. All brackets and wiring connectors are included for easy plug-n-play installation.

4″ Plug-N-Play Front Door and Coaxial Speakers
Also available from Metra is a 4-inch plug-n-play front door speaker set (OS-BMW4V4) and 4-inch coaxial upgrade speakers (OS-BMW4RV2). Both feature direct-replacement VIBE speakers. They offer easy plug-n-play installation with vehicle-specific baskets and harnesses and include all required adapters and cables. Each speaker is designed to fit exactly in place of factory speakers to upgrade the audio system for enhanced sound quality.

Contact your Metra Electronics sales representative or visit MetraOnline.com for more information. *Visit the Vehicle Fit Guide at MetraOnline.com for up-to-date vehicle-specific information.

Fullbay Introduces Robust Labor and Service Guide Software Integration at AAPEX and SEMA

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PHOENIX, AZ (10.31.24) – Fullbay, the turn-key platform that improves the operational efficiency of heavy-duty repair shops, will highlight its latest innovative technologies and software, including the recent enhancements of its labor time and service guides integration at AAPEX and SEMA Nov. 5-8, 2024, in Las Vegas. This enhanced integration gives shop owners access to the most up-to-date labor guides for class 1-8 vehicles, part numbers and cross references, wiring diagrams, as well as diagnostic and repair information – all without leaving the Fullbay platform.

“Fullbay’s labor and service guide integration is the complete heavy-duty repair tool for shop owners looking to boost productivity and accuracy,” said Patrick McKittrick, CEO of Fullbay. “We know that delivering exceptional and timely service is crucial to a shop’s success. Our enhancements provide our partners with the resources they need to tackle repairs confidently with instant information right at their fingertips. By saving time and providing accurate estimates, the integration will streamline operations and boost profitability in the shop. Visit us at AAPEX and SEMA to learn more.”

Fullbay’s labor time and service guide enhancements support shops by consolidating all the tools and guides a shop owner needs into one place within the Fullbay platform. These functions provide essential resources to shops including the ability to search by a unit’s year, make, model and engine, step-by-step repair procedures and visual guides, accurate estimates for labor times and tests, as well as the capability to view images of searched parts. This integration saves time, creates a more user-friendly experience and simplifies the platform’s functionality and ease of use, ultimately enabling more efficient and meaningful services.

To learn more about Fullbay and its latest labor time and service guide enhancements, visit the website here.

Visit Fullbay at AAPEX in booth #J8313 and at SEMA in the North Hall in booth #11417.

SEMA Show Kickoff Breakfast Launches a Week of Discovery and Connection

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DIAMOND BAR, CA (10.30.24) – The 2024 SEMA Show begins in high gear with its annual Kickoff Breakfast, a long-standing tradition that unites the global automotive aftermarket community for a gathering that will set the direction of the market for years to come. Held on the opening day of the Show, Tuesday, Nov. 5, at the Paradise Event Center in the Westgate Las Vegas Resort & Casino, the Kickoff Breakfast will welcome hundreds of exhibitors and attendees from around the world to celebrate the innovation and passion that drive the industry forward.

Hosted by Jarod DeAnda, this year’s Kickoff Breakfast celebration will feature the presentation of several New Product Awards, recognizing cutting-edge introductions that have made significant contributions to the automotive aftermarket industry. The awards highlight the creativity, ingenuity, and technical advancements of companies dedicated to shaping the future of automotive technology and design. The winners of Manufacturer of the Year and Channel Partner of the Year will also be announced.

The Kickoff Breakfast serves as the start of SEMA Week, focused on building connections, relationship-building, and discovery. Throughout the SEMA Show and nightly events, attendees will have opportunities to collaborate, share knowledge, and foster new partnerships that will shape the future of the industry.

“The Kickoff Breakfast is one of the most anticipated events each year, offering a chance for prominent automotive community members to come together and celebrate what makes our industry so unique — the relentless drive to innovate and improve,” said SEMA Vice President of Events Tom Gattuso. “With an incredible lineup of awards and two major figures in car culture, this year’s breakfast will be a fitting start to the Show.”

Attendees will also be treated to a special conversation between Jay Leno, renowned comedian and car enthusiast attending his 20th SEMA Show, and popular automotive influencer Tavarish. The two will discuss their shared love for automobiles, observations about the industry, and the evolving landscape of car culture in a lively and engaging exchange.

The Kickoff Breakfast will set the tone for the Show, which will feature incredible builds, new product launches, exhilarating motorsports demos, and networking opportunities for professionals across all sectors of the automotive aftermarket.

All credentialed SEMA Show attendees can register to attend the breakfast free of charge.

The SEMA Show is one of the largest trade shows in the world, powered by a passionate and innovative community. The 2024 Show is receiving more industry support than it has seen in years, with more than 2,400 exhibitors — and 580 first-time exhibitors — projected to display their latest products and services to thousands of attendees and media.

To learn more about the 2024 SEMA Show or to register, visit SEMAShow.com.