NEWELL, WV (12.06.24) – At Davis Distribution, we understand that our success as a distributor is closely tied to the success of our dealers. That’s why we’ve made it our mission to provide them with the tools they need to excel, including high-quality, video content. From product spotlights to in-depth training sessions, every video we produce is created with the dealer’s success in mind. By equipping dealers with the right resources, we encourage them to engage their customers, strengthen their expertise, and ultimately drive their business forward.

Launching the YouTube Channel

The idea to create a YouTube channel came from recognizing the growing demand for content that our dealers could use to better connect with their customers. Sarah Taliani, our Marketing Communications Director, explains:

“We saw how video was becoming the go-to format for sharing information, and we wanted to ensure our dealers had access to those tools. The YouTube channel allows us to offer product highlights, training videos, and interviews in a way that’s easy for dealers to use and share. It’s all about providing them with what they need to succeed in this digital age.”

This move wasn’t just about keeping up with the latest digital trends; it was about ensuring our dealers had valuable tools at their fingertips, empowering them to connect more effectively with their audience.

Developing the Right Content

Creating the right content wasn’t an overnight process. According to Sarah, “Through years of trial and error, we’ve developed a variety of video formats that work best for our dealers. We’ve tested different approaches, always looking for what truly resonates with their day-to-day operations and the challenges they face in the field.”

This journey of experimentation led to a content lineup that includes quick product spotlights, insightful interviews through our Orange Couch Crush series, and valuable training videos. Each type of video is designed to meet the unique needs of our dealers and provide them with the information they need to perform their best.

Supporting Dealers with Every Video

“We want our videos to be tools that dealers can rely on,” Sarah adds. “But we also want them to enjoy the watching them. That’s why we always aim to keep the content entertaining, so it sticks and makes an impact.”

As we continue to expand our video offerings, our commitment to supporting dealers remains stronger than ever. Sarah concludes: “It’s all about making sure our dealers feel equipped, confident, and connected. When they succeed, we succeed.”

Check Out Davis Distribution Youtube Channel Here: https://www.youtube.com/@DavisDistribution

12VOLT CENTRAL STUDIOS (12.06.24) – The 12volt Spin-to-Win Wheel was created to bring an element of fun to the 12volt industry. The weekly 12volt Spin-To-Win Wheel is now spinning in Year 6.

The 12volt Spin-To-Win Wheel rolled for the 296th time on Friday morning on November 8th. The Wheel landed on the ESB Audio space and the Genuine Custom Audio slip was drawn from the jar. An Instagram post of the winning spin slip was posted. A video of the Wheel spin was also posted.

We reached out to the lucky winning dealer in Riverside CA and let James Farias know the ESB Audio prize will headed his way. He was super happy to hear the news. We spent time talking about the custom work his shop has been doing for over a decade.

We then contacted Chris Bennett, ESB Audio National Sales Manager, and supplied winner’s information. On Monday, December 2nd, we received a txt with James holding the ESB Audio speakers.

We then contacted Chris Bennett, ESB Audio National Sales Manager, and supplied winner’s information. On Monday, December 2nd, we received a txt with James holding the ESB Audio speakers.

“Great to receive the ESB Audio speakers prize. The speakers look very well build and and I am building a new display and will make some pods and have the ESBs rocking” Farias stated.

Bennett added “A big congrats to Genuine, the 12volt Spin-To-Win Wheel winner. We appreciate the opportunity to let dealers see, touch and hear the quality of our Italian Speaker designs offered at ESB Audio.”

The 12volt Central Studios staff will followup with James for more.

Spinning out a winner each Friday, a lucky 12volt retailer can win a cool prize and top brands receive visibility across the 12volt marketplace.

Stay tuned as the 12volt Spin-To-Win Wheel wil roll for the 299th time this Friday, December 6th.

Always more @12voltnews

METAIRIE, LA (12.05.24) – ORACLE Lighting proudly announces the release of its Integrated LED Light Bar, a revolutionary lighting solution designed exclusively for Jeep Wrangler JL and Gladiator JT models.

Setting a new standard in Jeep lighting, this high-mount LED light bar combines cutting-edge performance with a seamless, factory-style appearance. Unlike bulky aftermarket options, ORACLE’s patented design integrates flawlessly into the roofline, offering a sleek, aerodynamic profile that reduces wind noise and drag while delivering unmatched lighting power.

Revolutionary Features for Jeep Enthusiasts:

• Incredible Illumination: 30x 8W LED emitters produce an astonishing 18,000 lumens, projecting light
  up to 600 meters for maximum visibility during off-road adventures or nighttime drives.
• Aerodynamic Housing: The polycarbonate housing matches the factory hardtop and fits soft-top
  models, retaining full functionality with or without a roof.
• Advanced LED Technology: Reflector-facing LEDs optimize light output in a compact, low-profile
  design.
• Customizable Style: Select amber or white clearance lights to suit your preferences, whether for
  off-road excursions or city driving.
• Built to Last: IP68 waterproof-rated and constructed with durable polycarbonate and 6030 aluminum,
  this light bar withstands extreme conditions, from mud to water crossings.

Designed and engineered in Louisiana, this premium light bar redefines what Jeep lighting can be. Its
OEM-plus styling ensures it enhances your vehicle’s look while providing robust functionality. Whether you’re tackling rugged trails or making a statement on city streets, the ORACLE Integrated LED Light Bar is the ultimate upgrade.

Why Jeep Owners Need It:
This isn’t just a light bar—it’s a lifestyle upgrade. With its innovative design and rugged durability, it’s the
perfect accessory for Jeep owners who demand both performance and aesthetics. Say goodbye to
awkward, bulky light bars and elevate your Jeep with ORACLE’s sleek, powerful, and dependable solution.

The ORACLE Integrated LED Light Bar is now in stock and ready to transform your Jeep Wrangler JL or
Gladiator JT.

For more information and to purchase, visit oraclelights.com.

DIAMOND BAR, CA (12.05.24) – The Specialty Equipment Market Association (SEMA) has issued a call for speakers for its annual SEMA Show, taking place Nov. 4-7, 2025, in Las Vegas. Innovative thought leaders and dynamic presenters who can share new skills and trends targeted to the automotive aftermarket are invited to apply at www.semashow.com/speakers.

Organizers are seeking experts who can facilitate new ideas, technologies, and expertise at sessions that will help industry members take their businesses and careers to the next level.

The educational sessions make up one of the key pillars of the SEMA Show, where thousands of industry professionals convene to learn new business strategies and best practices. The SEMA Show education program provides relevant, engaging, and inspiring information on the industry’s complex issues and topics.

Topics of focus for 2025 include:

• Aftermarket updates and future trends
• Emerging and executive leadership
• Legislative and regulatory
• Sales and marketing
• Small-business strategy
• Vehicle technology
• Industry segment-specific topics

Speaker proposals for the 2025 SEMA Show must be submitted by Jan. 31, 2025, at www.semashow.com/speakers.

For more details, contact Gary Vigil, Sr. Manager of Professional Development, at garyv@sema.org or 909-978-6738.

WASHINGTON, DC (12.03.2024) – Responding to an active effort to convince President-elect Trump to retain the Biden-Harris Administration’s tailpipe rules and forgo a key campaign promise to halt electric vehicle mandates, the Specialty Equipment Market Association (SEMA) today urged the incoming Administration to stay the course and reject widely unpopular electric vehicle mandates.

SEMA’s letter follows a New York Times report that several of the nation’s largest automakers are requesting that President-elect Trump keep the Biden-Harris Administration tailpipe emissions policy that would eliminate consumers’ vehicle choice by mandating electric vehicles.

“It is disheartening to hear that some within the automotive industry are seeking to largely keep the Biden Administration’s tailpipe rules in place,” the letter says. “On behalf of SEMA’s members, we support your stated goal of a “Day 1” end to EV mandates. As you are well aware, such mandates stifle the innovation and ingenuity that makes our nation great.”

“EV mandates are the antithesis to what drives America. Whether these mandates arrive in the form of tailpipe emissions standards that can only be achieved through the sale of EVs or waivers that enable some states to impose their own standards on other states (as is the case of California’s standards that as many as 16 states can adopt), they all destroy consumers’ freedom to choose what vehicles they want – or need – to drive. While EVs are a part of the solution for reducing carbon emissions for mobile sources, mandates rob our nation’s innovators of the opportunity to develop new technologies and solutions that meaningfully reduce emissions in a way that doesn’t hurt consumers and small automotive businesses. They harm our economy, threaten to stifle interstate commerce, and place millions of jobs at risk.”

Read the full letter here.