TORRANCE, CA (2.11.26) – Rydeen Mobile Electronics is proud to announce the expansion of its sales representative network across the Pacific region. By partnering with three premier manufacturer’s representative firms, Rydeen is ensuring that drivers across California, Nevada, and the Pacific Northwest have easier access to safety vehicle technology, including digital rear view mirrors and 360° view camera systems.

As vehicle safety continues to become a top priority for modern drivers, Rydeen is committed to “bridging the gap” between factory-installed tech and the aftermarket.

“These new partnerships will allow local car audio retailers and professional installers to provide expert support and stock for Rydeen’s most sought-after safety solutions,” says Rex Berfield, Rydeen’s National Sales Manager.

We are proud to announce the appointment of Amplified Sales, Crossover Marketing Group, and RPM Sales Group to help us expand our brand coverage.

Amplified Sales
Amplified Sales and Marketing, led by 26-year industry veteran Micah Boren, provides hands-on representation and technical support throughout Northern California and Northern Nevada. The firm operates with a “storefront-first” philosophy, treating each retail partner as their own to ensure premium brands like Rydeen are correctly positioned, supported, and successful at the store level.

Crossover Marketing Group
Crossover Marketing is a Manufacturer’s Rep Firm servicing the Pacific Northwest market. The company was founded by Rob Sutton and Paul Pilat, who have decades of combined experience in leadership roles within the consumer electronics industry. The company focuses on sustainable dealer development and incorporates innovative marketing strategies with a priority on customer service.

“Rydeen creates value on both the sales floor and in the bay,” added Paul Pilat, Principal Owner and Co-founder, Crossover Marketing Group. “Paired with The Crossover Way, our process-driven approach to Customer Service. We see a tremendous opportunity to grow profitability across the territory.”

RPM Sales Group
RPM Sales Group is a premier manufacturer’s representative firm specializing in the mobile electronics, motorcycle, and power sports industries across the Southwest. They serve as the strategic bridge between innovative brands like Rydeen and a professional network of retailers in Southern California, Arizona, and Southern Nevada. By providing expert technical training and market support, they ensure local installers are fully equipped to bring advanced vehicle safety solutions to their customers.

Visit www.rydeenmobile.com.

LIBERTYVILLE, IL (2.11.26) – With cutting-edge amplification technology and a modern chassis footprint, the ALL-NEW BRUTUS BRL amplifier series is engineered to maximize power efficiency while providing raw, clean power to drive subwoofers and speakers to their full potential performance.

Every BRUTUS BRL amplifier is innovated with a built-in VU Meter —whether it’s the BRL1200.4D for high-fidelity multi-channel setups or the thunderous BRL3000.1D for bass-heavy builds, the Hifonics BRUTUS BRL series is built to dominate your audio setup.

To learn more, click here.

SHREVEPORT, LA (02.09.26) – The 12volt Central Studios offers multiple ways for 12volt industry members to connect across the 12volt community and with consumers while delivering fresh industry news. The 12volt Central Studios Marketing Ball is the latest way. The 12voltSTP Tool, Custom QR Codes and 12volt Central Studios offer easy to use opportunities to connect with industry members and consumers. A SMARTPHONE is all it takes….318 469 2526 IS THE NUMBER!

In-person trade shows, consumer and distributor shows are terrific venues to connect and show new products in one-on-one settings. Tradeshow and distributor show attendance over the last years has diminished. The 12volt Central Studios can put a company in their own custom studio utilizing the 12voltSTP Tool and deliver their message to the 12volt industry with the 12volt Central Studios Marketing Ball. Industry members must realize successful marketing is a 24/7 journey.

In today’s AI driven digital and social media world it is more important than ever for members of the 12volt industry to connect with industry members and consumers. These activities are more important than ever to drive in-vehicle automotive upgrade awareness and business for brick and mortar retailers. Consumers can’t feel the bass in their chest or appreciate the separation of mid-range and highs on a smartphone or laptop. The in-store experience is more important than ever!

A 12volt industry member can be out a show trade show, consumer show or a rep on the road calling calling on dealers. With the 12voltSTP Tool all it takes is for that industry member to snap and txt and Image, with a few words, to 318-469-2526 and we can put the 12volt Central Studios Marketing Ball in play showcasing your activities.

See 12voltnews.com for more.

METAIRIE, LA (01.09.26) — ORACLE Lighting continues to advance automotive interior customization with the release of its most comprehensive lighting system to date: the Dynamic ColorSHIFT™ 18-Piece Universal Full LED Interior Dash Kit. This premium, full-cabin LED illumination system delivers unmatched versatility, dynamic lighting effects, and refined ambient light across dashboards, door panels, footwells, door handles, and storage zones for virtually any vehicle. 

Built on ORACLE’s innovative Dynamic ColorSHIFT™ technology, this universal kit transforms the interior environment by enabling full-spectrum color shifts, synchronized multi-zone lighting, and customizable effects that enhance both aesthetic appeal and nighttime usability. Whether used to create a subtle ambient glow or bold animated lighting patterns, this solution reimagines interior lighting for drivers, enthusiasts, and automotive builders seeking a modern, immersive cabin experience. 

“We designed this all-in-one LED system to meet the rising demand for premium interior lighting that’s intuitive, expressive, and adaptable to any build,” said a spokesperson for ORACLE Lighting. “With complete cabin coverage, multi-zone control, and a universal fit, this kit offers both visual impact and functional illumination — bringing a new dimension to how vehicle owners personalize their interiors.”

Key Features & Benefits

• Full-Cabin Coverage: Comprehensive 18-piece LED ensemble with strips and accent pods engineered to illuminate dashboards, door panels, footwells, pockets, and door handles. 
• Dynamic ColorSHIFT™ Technology: Delivers smooth, seamless transitions across a full color spectrum, with customizable lighting modes and effects to match any mood or style. 
• Advanced Multi-Zone Control: Includes one main controller and four sub-controllers with five dynamic relays to maintain consistent performance across lighting zones. 
• Flexible Activation: Control lighting via an integrated switch button or Bluetooth-enabled interface for convenient mode selection. 
• Universal Application: Purpose-built for easy installation in a wide range of vehicles without model-specific modifications, offering enthusiasts and custom builders maximum flexibility. 
• Complete Kit: Includes LED strips (36″, four 30″, one 8″), footwell pod emitters, pocket and storage LEDs, door handle accents, controllers, relays, wiring harnesses, and a splitter for plug-and-play setup. 

This dynamic interior system enhances both ambiance and functionality, improving visibility after dark while delivering an elevated, professional-grade lighting experience far beyond standard interior lighting solutions. 

Availability

The Dynamic ColorSHIFT™ 18-Piece Universal Full LED Interior Dash Kit is now available for purchase through the ORACLE Lighting online store. For detailed product information, installation resources, and high-resolution visuals, visit www.oraclelights.com.

To visit the product page, click here.

TEMPE, AZ (2.6.26) – MasterTech Expo 2026 is proud to announce it has added world-class designer Ben Hermance to this year’s educational lineup, joining the MasterTech Expo faculty to lead Master Design Training – Session 1, a focused program centered on advanced professional 3D rendering and design workflow for automotive design and custom builds. MasterTech Expo 2026 is scheduled March 12-15, 2026 at the Mesa Convention Center in Mesa, AZ.

“Ben brings to MasterTech his renowned experience working with industry-leading builders, fabrication shops, and global aftermarket brands, blending artistic creativity with real-world engineering and production design,” said Bryan Schmitt, founder, CEO, and president of Mobile Solutions. “This new training track gives attendees rare insight into professional-level vehicle concept development, digital design strategy, and turning ideas into build-ready reality.”

Hermance has worked and designed with everyone from top industry builders to fab, paint, and interior shops, plus major aftermarket corporations across the globe. Whether it’s a heartfelt portrait gift, a wild hot concept, or a full-blown high-budget custom ride, Ben brings the same passion and precision to every project.

“If you’re into next-level custom design, smart engineering, and turning ideas into jaw-dropping reality, you won’t want to miss this opportunity…only at MasterTech Expo,” Schmitt concluded.

Due to overwhelming demand, the MasterTech Expo host hotel has officially sold out. To support the growing attendee base, new hotel partners and room blocks have been secured, offering convenient options close to the venue. Attendees are encouraged to book early as availability continues to move quickly.

Hotel information and booking links are available at:
www.MasterTechExpo.com/hotel

Register today at www.mastertechexpo.com.