The 12volt Central Studios Creates A New Tool To Connect Across The 12volt Industry… And Beyond

SHREVEPORT, LA (02.03.25) – In today’s AI driven and social media world it is more important than ever for members of the 12volt industry to connect with industry members snd consumers. These activities are more important than ever drive business into brick and mortar retailers. Consumers can’t feel the bass in their chest or appreciate the separation of mids and highs on
a smartphone of laptop.

Nevada Auto Sound utilized this Custom QR Code to connect with attendees at the recent KICKER AMA ArenaCross in Reno.

The 12volt Central Studios staff has created a new tool that works across the board. A high-quality glasses and screen cleaning microfiber cloth, with a custom QR Code, is an unique answer.

Screens on mobile devices tend to collect spots of all kind. With this cleaning cloth a company’s website can be seen by users several times a day as they clean their screens. The 8” by 8” cloth fits in a pocket or rests on an office desk. Even in the install bay during a head unit installation.

PowerBass utilized this Custom QR Code for more visibility and engagement for their booth at KnowledgeFest in Vegas.

Trade shows and consumer events are terrific venues to hand the cleaning cloth to attendees. Driving pre-event attention to an exhibitor’s booth is also an option. The cloth is also much less expensive, and easier to ship, than T-Shirts. Reps on the road could give a dealer his cleaning cloth to continue visibility for his company website.

The owner of a manufacturing company in Shreveport LA is utilizing the glasses cloth to give to clients when he travels on the road.

The rollout for this new tool is underway. The initial responses have been very positive.

Please email mike@12voltnews.com for more details and pricing.

Active Sound Wins The ThinkWare Prize On The 12volt Spin-To-Win Wheel 307

12VOLT CENTRAL STUDIOS (02.01.25) The 12volt Spin-to-Win Wheel was created to bring an element of fun to the 12volt industry. The weekly 12volt Spin-To-Win Wheel is now spinning in Year 6.

The 12volt Spin-To-Win Wheel rolled for the 307th time on Friday morning on January 31st. The Wheel landed on the ThinkWare space and the Active Sound slip was drawn from the jar. An Instagram post of the winning spin slip was posted. A video of the Wheel spin was also posted.

We reached out to the lucky winner in Kernersville NC to let them know the ThinkWare prize will be headed their way. The owner Big Mo answered the phone and he was super excited to hear the news and is lookng forward to getting the ThinkWare Dash Cam prize and checking it out.

Spinning out a winner each Friday, a lucky 12volt retailer can win a cool prize and top brands receive visibility across the 12volt marketplace.

12volt brands with a space on the 12volt Spin-To-Win Wheel include KICKER, RDV, PowerBass, CRUX, JBL, Kenwood, JVC, THINKWARE, Race Sport Lighting, EBS Audio, King Boxes, Lids-On-Demand, Massive Audio and VIPER. 12volt News $100. cash awards also have spaces on the 12volt Spin-To-Wheel for the winning 12volt retailer.

Past winners of the 12volt Spin-To-Win include…Stereo & Video Center-Tyler TX, The Outlaw Garage-Franklin TN, Exotic Sounds-West Palm Beach FL, Endless Possibilities-Aurora IL., Go Auto Sound in Union City NJ, Al&Ed’s South Bay CA, No Limitz Car Audio in Upland CA, Neil’s Specialty-Eureka CA, Sturgess Customs-Lexington SC, Audio By Art-San Antonio TX, SMS Car Audio in Marreo LA and Sweet Wheelz in Mississauga Ontario Canada, Cartronics in Biscayne FL, The CarAudio Shop in St Louis MO, Exotic Sounds in West Palm Beach FL, High North Customs in Grand Prairie Alberta Canada and AMS Audio in Bakersfield CA, Team QRT in Abbeyville LA and California Sound in Fontana CA and Jackie Cooper Electronics, Oklahoma City OK, MARS Audio-Orlando FL, All American Audio in Nutley NJ, Proline Car Stereo in Brooklyn NY, Custom Shop Miami, Tunes and Tint in Lakeland FL, Mobile Concepts Inc in Mokena IL, Seismic Auto Sound in Concord CA, Brooklyn Car Audio in Brooklyn NY, Audio Solutions in Florence MS, Enhanced Customs in Largo FL, Rayco Auto Clinic, Audio Design in San Jose CA, Go Bass Mode in Florida, Avenue Sound in Freeport NY, Audio Plus in Riverview FL, Stereo Zone in Whittier CA, In-Phase Car Audio in Omaha NE, AutoLife Group, N&H Electronics, SK Customs, Land & Sea, The Audio One, NC Custom Shop,Tint World Orlando, Ricky Smith’s Audio, VIP Custom Woks, Mobile Audio Concepts, Audio Lad, Sound Sensations, Dave’s Stereo, Stereo Design, Badlands Customs, Custom Audio-Erie PA, Voltz Autosports-Bridgeport CT, Infinity Sound and Security-Kissimmee, Autosport Plus-Canton OH, Stereo City Pros in Carmichael CA, Devine Concepts in Naples FL, The Sound Shop in Indian Trail NC, Extreme Performance Audio in Fresno CA, Audio Depot in Arlington TX, Audio Security in Houston TX, Earmark Car Audio and Marine in Lewisville TX, Audio Jam in Bear DE, Stereo City Ontario, Ontario CA, Audio By Art, San Antonio TX, Code Zero Customs in Tulsa OK, Ken’s Car Tunes in Mobile AL, Soundz Plus in Naperville IL, Markland Designs in Lithonia GA, Electronics Plus in Salinas CA, Xtreme Autosports in Santa Clarita CA, Superior Audio Sounds in San Angelo TX, Model Electronics in Ramsey NJ, Texas Dreamz Customs in Spring TX, Wired Electronics in Linden NJ and Intense Car Audio in OKC, OK, Underground Auto in Sarasota FL, Car Toys Tulsa in Tulsa OK,  Real Audio in Erie PA, Go Autosound in Union NJ, DFM Stereo in Ukiah CA, Impact Tint and Audio in Tyler TX, Mobile Sound Systems in Arlington TX, Redline Audio and Performance In Spindale NC, Car Audio Land in San Diego CA, Audio X Custom Car Audio in Florence AL, River Oaks Car Stereo in Houston TX, American Radio Orlando in Sanford FL, Illustrious Customs in Woodbridge VA, Remote Start Pros in Lawrence MA, HiPro Audio in Victoria TX, AudioPlanetNY in Huntington Station NY, Endless Possibilities in Aurora IL, Audio Finesse in Santa Monica, Drive Customs in San Luis Obispo CA, Custom Works, Noblesville IN, AtoZ Detail in West Haven CT, Cars 843 in Charleston SC, CarTunes Atlanta in Atlanta GA, Mobile Concepts in Garwood NJ, Duke’s Car Stereo in Flint MI, Infinity Auto Sound, King Car Audio in Norwalk CT, PopTronics in Baltimore MD, Sanford Sound in Sanford ME,  Angelvip2474 in Draper UT, Dynamic Car Audio in Baltimore MD, Hi-Pro Audio in Victoria TX, Car Stereo Max in Houston, Pro Audio Center in Richland MS, Rhodes Off-Roads in Farmington MO, Model Electronics in Ramsey NJ, Class A Sounds in Athens OH. Just Audio Video in North Providence RI, CT_Custom in Philadelphia, Audio Solutions in Florence MS and The Audio Shop RC in Rapid City SD, DG Motorsportz in High Point NC, ST Mobile in Texarkana TX, AR Custom OC in Orange CA, Temecula Mobile Sound in Temecula CA,  Unique Auto Sound in Lindenhurst NY, D’s Garage in Corona CA and DS2 Mobile Solutionz in Tomball TX, C G Car Audio in Kissimmee FL, California Audio in West Valley City UT and The Action Audio Store in Wethersfield CT, Eclipse Car Audio in Vancouver WA, Electronics Depot Car Audio in Altamonte Springs FL. Car Audio Garage in Pearland TX, Pinnacle Autosound in Lake City FL, J H Audio in Bowling Green VA, The Car Audio Shop StL in High Ridge MO, Anthonys Car Stereo in North Highlands CA, Flynn Audio in Middleton WI, Living Loud Car Audio in Pelham AL, Trail Star Audio in Minnesota, On The Spot Audio in Pennsauken NJ, Animated Car Audio in Essex MD, West Coast Car Audio in Citrus Heights CA, Modified Auto Sound in East Alton IL, Star Car Audio in Hermiston OR, VapeNAudio in Clovis CA, SoundWorks in Millersville MD Eclipse Car Audio in Vancouver WA, J A Custom Audio in Houston TX Jose Electronics in North Hills CA,  Sound Proof Car Stereo in Douglasville GA, Auto Additions in Springfield IL, Elite Car Audio in Hollywood CA, Masters Car Stereo in Greenville SC, Audio Plus in Eden NC, Seismic AutoSound in Novato CA, Car Audio Addicts in Pittsburgh PA and AudioKing Tinting in Yakima WA, Arias Tint and Alarms in Duncanville TX, Odeh Car Audio in Gadsden AL, 12volt Specialist in Newark DE, Cutting Edge Audio in San Diego CA, Southern Auto Fab in Lafayette LA, California Sound in Fontana CA, Big Boyz Toyz in Florence SC, 740 Audio in Athens OH and 12volt Outfitters in Hollywood FL., High Quality Auto Sound, Lawrence MA, Custom Car Stereo SC in Spartanburg SC, Zier Box in Dallas TX, Maximum in Manville NJ, Audio Car Stereo in Miami FL, Mach 1 Audio in Washington MO, Doren Car Stereo in Queens Village NY, Side-x-Side Audio in South Charleston WV, Sound Concept in Nanuet NY, Pda Road Gear in Littleton CO and A-Plus Audio and Tinting  Newington CT, Audio Electronics in Indianapolis IN, Tint and Sound in Frederick MD, Tint World Wilmington DE, VIP Autoworks in Mentor OH, All Out Audio in Killeen TX, Yong’s Audio in Indianapolis IN, Custom Audio Concepts in Lima OH, Clear Vibrations in Quakertown PA, The Outlaw Garage in Columbia TN, Xpert Car Audio in Layton UT, No Doubt Window Tint in Ardmore OK, San Diego Car Stereo in San Diego CA, Smart Audio in Lawrence MA, Car Audio One in Chula Vista CA, Audio Excellence in Orlando FL, Ultimate Sounds 1 in Wilmington NC, King Kong Custom Audio in Albuquerque NM. Manny’s Customs in Stockton CA, OD Car Audio in Pasco WA, Car Tunes on Line in Largo FL, INOV8 Audio in Houston TX, Kartel Mobile Electronics in Waterbury CT, Pro Auto Sound in Hialeah FL Mobile AVC in Brunswick ME, Fabulous Auto Alarms in Passaic NJ, Jimmy_Sound_System in Lawrence MA, American Audio Concepts in Houston TX, Arias Tint and Alarm in Duncanville TX, Big Papas Car Audio in Cincinnati OH, Houston Audio Lab in Houston TX, 901 Sound in Memphis TN, Kurtz Car Stereo in Traverse City MI, Sound By Stephen, Music In Motion in Alsip IL, Current Automotive Design in Sparta NJ, Prestige Sounds in Pompano Beach FL, Mobile AVC in Brunswick ME, Telza Audio in Columbia SC, Limelight Automotive in Webster NY, Victory Lap Auto Restyling East Moline IL, Unique Audio VA in Lorton VA, Builds by Paul in Litchfield AZ, Voodoo Customs in Haltom City TX, Elevated Design in Phoenix AZ, Mobilework/Tintworks in Santa Maria CA, Nappo Car Audio in Houston, Platinum Car Audio in Washington, Ballistic Audiowerks in Smithsburg MD,  Xteme-Car Audio in Bremerton WA, Beltline Motors in Decatur AL, Ultimate Sounds in Chattanooga TN, Santa Fe Auto Sound in Overland Park KS, Soundelux Car Audio in Chula Vista CA, Kartele Mobile Electronics in Waterbury CT, BK Audio in Pasco WA, CenCal Audio in Madura CA, Xtreme Auto Sound in Louisville KY,  Victorylap Auto Styling in East Moline IL, Car Trendz in Alexandria VA, BLVD Customs in Lakeland FL, Audio Systems in Montclair CA, Fitment_nyc_shop in Jamaica NY, King Audio in Norwalk CT. Foss Audio in Tukwila WA, OG Car Audio in Kissimmee FL, Tint and Tunes in Sacramento CA, Dr Dashboard in Evansville IN, The Sound Shop in Chino CA, Extreme Concepts in Albertville AL,The-King of Custom in Longwood FL, Car Audio Depot in Modesto CA and Audio Dreams in Acworth GA, PCH Custom Audio in Long Beach CA, Crazy Ralph’s Car Stereo in Gonzales LA,  Joe’s Cycle Therapy in Somerset MA, Cal Custom Audio in Tracy CA, NWA Audio in Bentonville AR,  XT Audio in Miami, Tim’s Audio in Newport OR, Build’s By Paul in Litchfield AZ, DAW Discount Audio in Paramount CA and M12 Audio in Bluefield WVA,  Jam City Pros in Caddo Mills TX, Finishline Shop in Lumberton NJ, Genuine Custom Audio in Riverside CA,Ballistic Autowerks in Hagerstown MD, Jeff’s Custom Car Audio in Royce TX, Pitbull’s in Houston, Aspen Sound in North Spokane WA, CP Designs in Jarrell TX and D&B Sales in Ft Wayne IN, Precision Custom Audio in Riverview FL and The King of Custom.

Congratulations to all.

WTF… Where’s The Fun……On the next spin of the 12volt Spin-To-Win Wheel 308 on Friday, February 1st.

MasterTech Expo 2025 Welcomes Dr. Sean Olive for High Fidelity Sound Session

TEMPE, AZ (01.31.25)MasterTech Expo, held March 20-23, 2025 at the Mesa Convention Center in Mesa, Ariz., is proud to announce a captivating new session, High Fidelity Sound: The Relationship Between Objective and Subjective Measurements of Sound Quality, led by the distinguished Dr. Sean Olive of Harman International.

“Dr. Olive, a world-renowned Senior Fellow in Acoustic Research at Harman International, will guide attendees through the fascinating intersection of science and sound perception,” explained Bryan Schmitt, MasterTech founder/CEO/president. “This session offers attendees exclusive insights into the groundbreaking methodologies pioneered by Dr. Olive and his mentor, Floyd Toole, in correlating objective data with subjective sound preferences. Whether you’re an audio professional, enthusiast, or innovator, you’ll walk away equipped with actionable knowledge to enhance system design and evaluation.”

With a career dedicated to bridging the technical and human aspects of audio, Dr. Olive will explore key questions, such as:

  • Listening Tests and Demonstrations: Learn how to conduct scientific tests for reliable, unbiased data vs. random opinions.
  • Subjective vs. Objective Debate: Discuss if audio quality is subjective or if objective data offers meaningful insights.
  • Listener Preferences: Understand listener preferences and how they match measurable sound system traits.
  • Predictability in System Design: See how objective data and subjective experiences improve audio system performance.
  • Practical Implementation: Learn how to apply this understanding to system design and evaluation.
  • Expert Insights: Benefit from the expertise of audio research from Dr. Olive.

“My session will provide some practical tips on how to evaluate the sound quality of reproduced sound, and the science behind what most listeners prefer and the measurements that best predict those preferences,” said Dr. Olive. “With this knowledge in hand, making good sounding audio systems becomes a straightforward engineering exercise with clearly defined performance targets.”

Dr. Olive’s impressive credentials include a Bachelor of Music from the University of Toronto and advanced degrees in Sound Recording from McGill University. A former president of the Audio Engineering Society (AES) and collaborator with audio pioneer Floyd Toole, Dr. Olive brings unparalleled expertise to the MasterTech Expo stage.

“Don’t miss this opportunity to learn from one of the world’s foremost experts in sound quality,” Schmitt concluded. “Join us at MasterTech Expo 2025 for a session that promises to inspire and elevate your understanding of high-fidelity audio.”

Event Details:
Session 4: High Fidelity Sound
Instructor: Dr. Sean Olive, Harman International Senior Fellow, Acoustic Research

Date/Time/Location:

March 21: 4:30pm to 6:00pm
Location: MasterTech Expo – Mesa Convention Center

For more information and to register for MasterTech Expo, please email info@mastertechexpo.com and visit www.mastertechexpo.com.

About MasterTech Expo

MasterTech Expo is an event where aftermarket automotive electrical, upholstery, fabrication, design and automation professionals come together to learn, collaborate and define the next generation of vehicle interior customization in a process-driven atmosphere. MasterTech Expo 2025 is March 20-23, 2025 in Mesa, AZ.

For more information and to register, please visit www.mastertechexpo.com.

Boss Audio to Sponsor KnowledgeFest Sales Seminar by Jon Kowanetz

OXNARD, CA (01.31.25) – As part of their ongoing commitment of support to the Mobile Electronics Industry, Boss Audio will sponsor a special sales seminar during the Vendor Training portion of the upcoming KnowledgeFest convention, which is being held at the Paris Hotel & Convention Center in Las Vegas, NV from January 31st through February 2nd 2025. 

The seminar, titled “Tipping the Scales” which will be delivered by Jon Kowanetz, addresses the well-known truth in retail sales that “All else being equal, the customer will buy from the lowest price”. What then can be done to tip the scales in your favor, to upset the balance or to “de-equalize” the system, so to speak? This seminar aims to answer that question with a mix of statistical data, observations of various businesses and personal experience in sales along with a bit of common sense. 

The instructor, Jon Kowanetz, pulls from a long and multi-faceted history in the Mobile Electronics Industry to both create and present his classes, assuring attendees that the information is relevant, relatable and recent. Having started and grown his own business over the course of 15 years is where Jon learned much of what he knows and shares, when it comes to sales acumen. But that knowledge and experience has been strengthened and broadened by his later experience as a business coach, working with other businesses in the industry to help them improve their sales process, among many other aspects of creating and sustaining a successful company. 

In this seminar, Jon brings together all of that experience and knowledge to help the attendees improve their customer satisfaction, closing ratio, profitability and job satisfaction by sharing a sales process that builds trust, confidence, value and a relationship that will turn the customer into a client. “To a certain degree, price is only an issue in the absence of value”, Kowanetz said “and it is our job to ensure our customer understands the value of doing business with us.” This class will teach you how to do that job.

Matthew Delgado, Director of Sales for Boss International Group and 25 year veteran of the mobile electronics industry, knows very well the important roles that both innovation and education play in growth. As the company gets closer to the completion of the Elite line of products, designed from the ground up with specialty retailers in mind, Boss’ sponsorship of this seminar at the first KnowledgeFest event of the year exemplifies their commitment to providing the education retailers will need to be successful in 2025.

“This will be the third time that we have worked directly with Jon to provide unique, relevant educational content for our industry that is based upon extensive experience and I believe that this sales focused class will be the perfect compliment to the upcoming release of our newest products.” Said Matthew.
The special sales seminar “Tipping the Scales” will be delivered at 3:00 PM on Friday, January 31st, 2025 in the Champagne 2 room in the Paris Hotel & Convention Center.

Please contact Jon Kowanetz with any questions:
480-580-2283
jon.kowanetz@gmail.com

MB Quart Heads to Jeep Beach 2025 as the Official Audio Sponsor

DAYTONA BEACH, FL (01.31.25) – As the official audio sponsor for Jeep Beach 2025 – MB Quart is heading down to Daytona Beach, Florida, for the biggest Jeep party under the sun! Attracting over 200,000 visitors and 20,000 Jeeps every year — Jeep Beach is the ONLY PLACE TO BE for Jeeps, audio, and abundant sunshine. MB Quart can’t wait to join in on the Jeep fun by showcasing a variety of Jeep Tuned Audio Kits for Jeep Wrangler JK, JL, and Gladiator JT vehicles.

All of the Music. Defined. Jeep Tuned Audio action takes place at Daytona Beach, Florida,  and runs from April 18th through April 27th. The biggest Jeep beach party in the nation will promise to deliver on many Jeep Waves, incredible MB Quart Jeep demo vehicle builds, and Music. Defined. performance with audio products for Jeep Wrangler JK and JL and Jeep Gladiator JT! It’s time to get ready for that Florida sun, LOUDER AUDIO, and fun Jeep vibes.

Brian Sherman, Vice President of Product and Marketing, said, “We are very excited to be taking part in Jeep Beach 2025 and continuing to be the official audio sponsor of Jeep Beach. Jeep Beach is always a blast for us — and we can’t wait to bring some awesome builds, amazing sounding audio demos, and take part in the ultimate Jeep party with everyone!”

ABOUT THE JEEP TUNED AUDIO STAGE KITS LINE

Choose from a variety of different MB Quart Tuned Audio Jeep Wrangler JL/JK and Gladiator JT kits to elevate your sound within your vehicle. 

MBQJ-STG4A-1 —

The MBQJ-STG4A-1 is an 800-watt STAGE 4 audio system upgrade designed specifically for Jeep® Wrangler (JL) and Gladiator (JT) models equipped with the OEM source unit. This comprehensive system includes two 3.5-inch coaxial speakers and two 6.5-inch midbass drivers, all powered by two 400-watt Class-D amplifiers. The design ensures a seamless integration into the vehicle’s existing setup, providing enhanced audio performance without compromising factory aesthetics. The system is engineered for easy installation  utilizing OEM hardware and connectors.

JC2-169 —

The JC2-169 is a 6×9-inch coaxial speaker upgrade tailored for the rear soundbar of 2024 and newer Jeep® Wrangler (JL) and Gladiator (JT) models. Each speaker features a 1-inch magnesium dome tweeter with a removable phase lens, coupled with a lightweight yet durable pop paper cone infused with a mica blend. This configuration delivers a frequency response from 45Hz to 23kHz and a sensitivity of 86dB, handling up to 220 watts of peak power (110 watts RMS). The package includes OEM-matching grills and Plug-and-Play wiring harnesses, ensuring a straightforward installation.

JC1-169SB —

Designed for Jeep® Wrangler (JL) models from 2018 to 2023 and Gladiator (JT) models from 2020 to 2023, the JC1-169SB is a 6×9-inch coaxial speaker system intended as a direct replacement for the factory rear soundbar speakers. Similar to the JC2-169, it boasts a 1-inch magnesium dome tweeter with a removable phase lens and a pop paper cone with a mica blend. The system offers a frequency response of 45Hz to 23kHz, a sensitivity of 86dB, and can handle up to 220 watts of peak power (110 watts RMS). The kit comes with OEM-matching grills, powder-coated mounting plates, and cutout templates to facilitate a seamless installation.

MBQJT-SUBA-1 —

The MBQJT-SUBA-1 is a 400-watt dual subwoofer system engineered for Jeep® Gladiator (JT) models from 2020 onwards. It features two 8-inch, 8-ohm, long-throw subwoofers housed in a high-quality HDPE enclosure designed to fit under the rear seat without compromising space or requiring modifications to the vehicle’s floor mats. The enclosure provides 1.0 cubic feet of internal airspace, ensuring optimal bass performance. The system is powered by a 400-watt high-efficiency Class-D amplifier with onboard equalization, delivering a frequency response of 50Hz to 250Hz and a sensitivity of 89dB. Installation is straightforward, utilizing OEM hardware and providing full access to the vehicle’s jack and top parts.

Having a very successful Jeep Beach 2024  Jeep Beach 2025 looks to build upon the continued excitement and commitment that MB Quart has invested in Jeep Tuned Audio over the past years. WE HOPE TO SEE YOU on April 18th

For complete event/show details on Jeep Beach 2025, follow the link at www.jeepbeach.com.

Aligned Sales & Marketing Group Launches to Revolutionize Manufacturer-Retailer Collaboration

LONG BEACH, CA (01.30.25) – Aligned Sales & Marketing Group (ASM), a newly established manufacturer representative firm, proudly announces its launch, dedicated to redefining the partnership between manufacturers and retailers. With a focus on aligning manufacturer GTM strategies with retailer objectives, the firm aims to drive mutual growth and profitability in an ever-evolving market landscape.

Founded by a seasoned industry leader with 22 years of experience in senior leadership roles at iconic Tier 1 12V manufacturers, ASM is built on a foundation of industry expertise, strategic insight, and a deep understanding of the complexities within the manufacturer-retailer ecosystem.

The Aligned Sales & Marketing Group (ASM) launch is underway. Hazim Jainoor is certainly ready and on the field at Allegiant Stadium in Las Vegas Wednesday afternoon.

“Our mission is simple yet transformative: to bridge the gap between manufacturers’ strategic ambitions and retailers’ operational realities,” said Hazim Jainoor, Founder and Principal of Aligned Sales & Marketing Group. “By creating holistic partnerships, we empower our clients to achieve unprecedented levels of alignment, efficiency, and market success.”

Key Offerings of ASM:

  • Strategic GTM Alignment: Tailored strategies that integrate manufacturers’ product and brand objectives with retailers’ goals and operational frameworks.
  • Data-Driven Insights: Comprehensive market analysis to identify opportunities, optimize assortments, and enhance customer experiences.
  • Collaborative Solutions: Innovative approaches to strengthen partnerships, streamline communication, and deliver measurable results.
  • Marketing Expertise: A one-stop manufacturer resource excelling in event activation, product imagery and video production, demo vehicle procurement from conceptualization to delivery, and promotional products to enhance brand presence and engagement.
  • With a proven track record of driving revenue growth, leading high-performing teams, and executing winning strategies, ASM is uniquely positioned to deliver exceptional value to its partners. The firm’s launch comes at a time when collaboration and alignment are more critical than ever for navigating today’s dynamic retail environment.

For more information about Aligned Sales & Marketing Group and its services, or to schedule a meeting with Hazim Jainoor at the KnowledgeFest show in Las Vegas, please contact him at Hazim.Jainoor@.ASMGroup-USA.com.

The 12volt Central Studios Creates A New Way To Connect Across The 12volt Industry… And Beyond

SHREVEPORT, LA (01.30.2025) – In today’s AI driven and social media world it is more important than ever for members of the 12volt industry to connect with industry members and consumers. These activities are more important than ever to drive business into brick and mortar retailers. Consumers can’t feel the bass in their chest or appreciate the separation of mids and highs on a smartphone or laptop.

The cleaning cloth with Custom QR code is on the desk. The glasses show the actual size of the cleaning cloth.
This custom QR Code draws attention to the website while showcasing PowerBass activities in Vegas.

The 12volt Central Studios staff has created a new tool that works across the board. A high-quality glasses and screen cleaning microfiber cloth, with a custom QR Code, is the answer.

This Custom QR Code will be utilized by Thomas Wing at the AMA Arena Cross event in Reno NV this weekend. When an attendee stands in front of a display, and has an image snapped, the QR code will appear on a Nevada Auto Sound poster. The attendee can then share their picture with friends on social media. The Custom QR code can take their friends right to the Nevada Auto Sound website.
When Scott showed a new shipment of PowerBass just in for the holidays the Custom QR Code also spotlighted the N&H Electronics website to industry members.

Screens on mobile devices tend to collect spots of all kind. With this cleaning cloth a company’s website can be seen by users several times a day as they clean their screens. The 8” by 8” cloth fits in a pocket or rests on an office desk. Even in the install bay during a head unit installation.

300 custom QR Code cloths ready to rool.

Trade shows and consumer events are terrific venues to hand the cleaning cloth to attendees. Driving pre-event attention to an exhibitor’s booth is also an option. The cloth is also much less expensive, and easier to ship, than T-Shirts. Reps on the road could give a dealer his cleaning cloth to continue visibility for his company website.

The rollout for this new tool is underway. The initial responses have been very positive.

Please email mike@12voltnews.com for more details and pricing.

Fullbay Hosts First Shop Owner Roundtable of 2025, Tackling Shop Staff Retention

TROY, MI (01.30.25) – What: Fullbay, the turn-key platform that improves the operational efficiency of heavy-duty repair shops, will launch its new season of shop owner roundtables, featuring the Bascom Truck & Auto team to discuss how they have successfully retained their shop staff for decades. The panel will cover topics including staff retention insights, night shift success, multi-generational growth and team-building strategies.

When: Tuesday, January 28 at 11am PT/2pm ET.

Where: Virtual – Register for the webinar and submit your questions here.

Speakers: Fullbay CEO Patrick McKittrick and Ascend Consulting CEO Peter Cooper will be joined by Dick Bascom, Owner & President, Mike Bascom, General Manager, and Mandy McWilliams, VP of Finance from Bascom Truck & Auto.

ZZ2 Moves to Brand-New Office and Warehouse

BOCA RATON, FL (01.29.25) – We’re thrilled to announce an exciting milestone for ZZ2—we’ve moved to a brand-new office and warehouse! This move represents our continued growth as a company and our commitment to innovation, quality, and providing top-tier support for our dealers, installers, and customers.

Here’s our new address:
1080 Holland Drive, suite 1
Boca Raton, FL 33487

Effective immediately, all shipping and receiving, returns, purchases, purchase orders (POs), and invoices will be handled at this location.

Our new headquarters isn’t just an office; it’s a state-of-the-art facility designed for growth and excellence. With an in-house tech and customer support team, we’re ready to provide even faster and more efficient assistance for you. Our spacious warehouse allows us to focus on developing innovative products that help support your business and enhance your customers’ experience.

This is a huge and exciting step forward for ZZ2, but we’re not stopping here. Our goal is to grow even more this year, strengthening our quality brand alongside you—our valued dealers and partners.

We can’t wait to continue this journey with you. Let’s build the future of automotive integration together!

If you have any questions about the new address or need assistance, feel free to reach out to our in-house support team.

Here’s to innovation, growth, and success—together!

Visit our website: zz2.com
Call us: 929-220-1212

Memphis Audio Announces Top 20 Dealers and Upcoming Recognition at KnowledgeFest

MEMPHIS, TN (01.29.25) – Memphis Audio is proud to recognize its Top 20 Dealers for 2024, celebrating these exceptional partners for their dedication to representing the Memphis brand with excellence. These dealers have consistently demonstrated outstanding performance in sales, customer service, installation, and showroom support, making them true ambassadors of the Memphis brand.

To qualify, dealers were required to fully stock Memphis Audio’s product lines and meet stringent purchasing and growth benchmarks. Beyond that, these top dealers exemplify leadership in promoting the Memphis brand through showroom displays, social media, and customer engagement.

The Top 8 Dealers will be highlighted on Memphis Audio’s social media channels, showcasing their remarkable achievements in showroom design, customer support, and overall brand representation. Meanwhile, the Top 2 Dealers will receive awards during the announcement at KnowledgeFest Las Vegas on February 1st, 2025, in the Memphis Audio Booth #612, commemorating their dedication and elite placement.

Memphis Audio’s 2024 Top 20 Dealers (in no particular order):

  1. Electric Avenue – Albuquerque, NM
  2. Bryant Radio Supply – Collinsville, VA
  3. Expert Car Audio – Grand Prairie, TX
  4. T&M Electronics – Houston, TX
  5. Custom Audio Concepts – Lima, OH
  6. Sound Hound – Caldwell, ID
  7. Bryant Car Stereo – Bryant, AR
  8. Stereo One – Memphis, TN
  9. Mega Sound – Nashville, TN
  10. Sound Decision – Johnson City, TN
  11. Car Stereo Warehouse – Charlotte, NC
  12. Wise Choice – Vancleave, MS
  13. GM Electronics – Concord, CA
  14. Sound FX – Harriman, NY
  15. Ultimate Car Audio – Paso Robles, CA
  16. L&H Mobile Electronics – Topeka, KS
  17. Fox River Audio – Burlington, WI
  18. Electronic Outlet – Lansing, MI
  19. Audio Unlimited – Mobile, AL
  20. Sound Depot & Performance – Gainesville, FL

This list represents the best of Memphis Audio’s dealer network and serves as a testament to the exceptional commitment and passion these businesses bring to the industry. We are grateful for their ongoing dedication to the Memphis Audio family, and we look forward to celebrating their achievements at KnowledgeFest Las Vegas.

Visit www.memphiscaraudio.com for more.