TEMPE, AZ (01.16.25) – MasterTech Expo is proud to announce the return of Custom Sounds & Tint CEO Mike Cofield as he will conduct Business Session 3 – Transform Your Store on a Budget during MasterTech Expo 2025, held March 20-23, 2025 at the Mesa Convention Center in Mesa, Ariz. Cofield will guide attendees through quick and easy remodel strategies that have propelled Custom Sounds & Tint into a multimillion-dollar powerhouse in the car audio and tint industry.

“This dynamic seminar will empower business owners, retail managers, and entrepreneurs with practical solutions to transform their storefronts, store interiors, and merchandising strategies to maximize their potential without exceeding their budgets,” said Bryan Schmitt, MasterTech founder/CEO/president. “In his second year as a MasterTech presenter, Cofield brings a wealth of knowledge from his decades of leading Custom Sounds & Tint. His engaging teaching style, coupled with real-world examples, ensures that participants leave equipped with actionable insights to elevate their retail environments.”

Cofield added that his goal is to help attendees see their stores through a fresh lens. “By sharing the proven methods that worked for Custom Sounds, I hope to inspire business owners to improve their retail environment to not only drive sales but also align with their long-term vision for success.”

During the seminar, attendees will learn from Cofield’s extensive experience, including:
• Stunning Store Makeovers on a Budget:

• Explore before-and-after transformations of Custom Sounds’ locations and the specific changes that delivered the biggest impact.
• Learn to enhance customer engagement through clean, modern design principles.

• Cost-Effective Renovation Tactics:

• Discover materials and upgrades that provide maximum value at minimum cost.
• Gain insights into cost-efficient remodeling techniques.
• Learn to achieve dramatic results at minimal costs.
• Learn how strategic accessorizing and branding boost customer retention.
• Uncover methods to inspire staff to take ownership of a transformed environment.

• Sustainability and Vision:

• Align renovations with your brand’s long-term goals and operational efficiency.

“MasterTech Expo 2025 is the premier event for professionals in the automotive, retail, and technology industries, providing a platform to learn, collaborate, and celebrate excellence,” Schmitt concluded. “Cofield’s seminar is designed for any retailer looking to achieve polished, professional results while staying on budget.”

Reserve your spot today at www.mastertechexpo.com/business.

For media inquiries or more information about Mike Cofield’s session, please contact Bryan Schmitt at bryans@mobilesolutions-usa.com.

For more information and to register for MasterTech Expo, please visit mastertechexpo.com.

PHOENIX, AZ (01.16.25) – Orion proudly unveils its latest innovation by introducing the XTR Shallow Woofers. Designed to redefine the standards of compact subwoofers, these ultra-shallow subs lead the industry in delivering unparalleled bass performance while requiring minimal space. Coupled with remarkable power handling and durability, the XTR Shallow Woofers ensure a deep, impactful bass experience without compromising quality.

Bill Turner, Orion’s Vice President of Dealer Success, expressed his excitement, stating, “The XTR Shallow Woofers represents a breakthrough in audio engineering, catering to the demands of users seeking powerful bass in a limited space environment. Our commitment to providing innovative solutions is underscored by these subwoofers, which perfectly balance performance and space-saving design.”

Available in 8”, 10”, and 12” sizes with dual 2 and 4 Ohm configurations, Orion’s XTR shallow subwoofers cater to a wide range of audio enthusiasts looking to enhance their sound systems. Specifically crafted for individuals who desire enhanced bass frequencies without needing a large subwoofer, these innovative products offer a compelling solution for maximizing audio performance in confined spaces.

The shallow design of the XTR subwoofers not only makes them ideal for motorsport installations but also ensures their compatibility with tight spaces such as motorcycle saddlebags.

With the release of the XTR Shallow Woofers, Orion continues to uphold its reputation for technological excellence and customer satisfaction. These subwoofers epitomize the brand’s dedication to pushing the boundaries of audio innovation, providing users with a transformative audio experience that combines power, quality, and space efficiency.

“Retailers, ORION IS BACK. Don’t just take our word for it. Embark on a FREE test ride. Select up to $500 worth of Orion products, test them out for 60 days risk-free, and enjoy complimentary round-trip shipping on us,” said Bill Turner, Vice President of Dealer Success. “Contact us at family@orioncaraudio.com today to explore the world of Orion and take advantage of this unparalleled opportunity.”

From customers to competitors and every retailer in between, if you have a question, hit us up at Family@OrionCarAudio.com

DIAMOND BAR, CA (01.16.25) – The state of California today withdrew its request for the Clean Air Act waiver needed to implement its Advanced Clean Fleets (ACF) regulation, a significant victory for those who seek a technology-neutral approach to reducing carbon emissions. The Specialty Equipment Market Association (SEMA) and Performance Racing Industry (PRI) celebrate this important development, which halts an effort by California to overstep its constitutional and state statutory authority, and clears the path for the automotive aftermarket industry to continue leading the way toward cleaner, safer vehicles through innovation and American ingenuity – particularly through alternative-fuel innovations, replacing older engine technologies with newer, cleaner versions, and converting older internal combustion engine (ICE) vehicles to new electric or hydrogen-powered vehicles.

SEMA in October filed suit in federal court challenging the regulation on the basis of significant constitutional questions. The lawsuit remains active as the organization considers the implications of California’s action.

SEMA now calls on California to immediately cease and desist the implementation and threatened enforcement of the Advanced Clean Fleets policy, as the law is clear in regards to the state needing federal approval for its implementation. Not to mention, the policy is a clear violation of the U.S. Constitution.

“SEMA and its thousands of members in the automotive aftermarket industry are thrilled to learn of California’s decision on Advanced Clean Fleets, which represents a reprieve from the significant national implications that the policy would have wrought. Advanced Clean Fleets would have crippled interstate commerce by implementing harmful EV mandates on the trucking fleets that drive our nation’s economy. Now, we demand that California immediately halt its premature implementation and enforcement action already underway. The law is clear that, without its waiver, California has no foundation upon which to implement this policy,” said SEMA President and CEO Mike Spagnola. “SEMA will continue our efforts to ensure the defeat of any shortsighted attempts to enact EV mandates, and instead champion a technology-neutral approach that rewards innovation, ingenuity, and practicality.”

SEMA champions a technology-neutral approach that fosters innovation and ingenuity. The association will continue efforts to preserve Americans’ rights to vehicle choice and the automotive aftermarket industry’s ability to design, manufacture, and bring to market products that help solve the emissions challenge.

BACKGROUND: SEMA and The Work Truck Association (NTEA) in October filed suit in the U.S. District Court’s Eastern District of California against the California Air Resources Board (CARB), seeking immediate declaratory and injunctive relief to stop electric vehicle mandates CARB intends to implement through its ACF regulations.

CARB’s ACF regulation includes requirements that only zero-emission vehicles (ZEVs) may cross within California’s borders, regardless of which state the vehicle was purchased or registered. Vehicles covered by the regulation include everything from heavy-duty tractors with sleeper cabs to work trucks, pickup trucks, and light-duty package delivery vehicles. Interstate motor carriers and others whose trucks do not comply the ACF regulation would be barred from operating within the nation’s largest single-state economy for even a moment.

In their lawsuit, SEMA and NTEA contend that CARB’s actions far exceed California’s constitutional and state statutory authority and will have a dire effect on an industry that historically has led the way toward cleaner, safer vehicles through innovation and American ingenuity–particularly through alternative-fuel innovations, replacing older engine technologies with newer, cleaner versions and converting older internal combustion engine (ICE) vehicles to new electric or hydrogen-powered vehicles.    

SEMA is not an anti-EV organization; rather, the organization is steadfast in its belief that a technology-neutral approach is the best way to achieve lower vehicle emissions. By declaring one technology as the preferred solution of government, California would have kneecapped other potential solutions, regardless of their promise for delivering the results the state seeks. Now, innovators and the free market will have an opportunity to provide meaningful contributions to efforts to eliminate carbon emissions.

Visit www.sema.org for more.

HOUSTON, TX (01.13.2025) – Tint World Automotive Styling Centers continues delivering premium aftermarket styling and performance products and services to Texas drivers and automotive enthusiasts with the opening of its new location in Cypress.

Tint World Cypress, owned and operated by entrepreneur and luxury car veteran Mykel Walker, is the 26th Tint World location in the Lone Star State. This marks the second Tint World location for Walker, who has than 15 years of high-end dealership experience.

“I’m thrilled to further establish myself as part the Tint World family,” Walker said. “Tint World has an amazing presence across Texas, and it’s easy to see why – customers enjoy the highest level of quality, convenience and value at every location. On top of that, Tint World’s franchise systems and support empower franchisees to focus on their goals and achieve their financial dreams.”

Tint World Cypress, which serves Cypress, Houston, Katy, Spring, Tomball, The Woodlands, Jersey Village and Magnolia, is located at 20330 Tuckerton Rd. Ste. 700, Cypress, Texas 77433. To book an appointment, request a quote or learn more about Tint World Cypress, call (281) 720-8588 or visit the store online.

“Mykel is bringing energy and passion to Cypress that customers love and will help us continue to grow in Texas and internationally,” said Charles J. Bonfiglio, president and CEO of Tint World. “He’s a valuable part of the Tint World team. We’re proud he’s part of the family and look forward to supporting his ongoing success.”

Visit tintworld.com for more.