MARIETTA, GA (02.17.25) – SiriusXM representative Paul Truman and VOXX representative Scott Hines visited Sound Sensations to showcase the latest advancements in satellite radio, video and security products.

The visit provided an opportunity for the Sound Sensations team to get an in-depth look at the new 2025 SiriusXM product specialist certification program and VOXX’s innovative offerings and discuss how these new technologies can enhance the in-car entertainment and safety experience.

Sound Sensations, established in1976 and a proud MESA member, has been a major force in the 12-volt industry in the Southeast, known for its expertise and commitment to quality in mobile electronics. The collaboration between VOXX and Sound Sensations highlights a shared dedication to bringing cutting-edge solutions to customers.

For more information about SiriusXM, VOXX and its latest products, please visit www.soundsensations.com.

NEW YORK (02.17.25) “We are thrilled to announce the latest addition to our PRO family: the PRO10CFXNd. This 10-inch diameter speaker, with a seal back carbon fiber design, represents the pinnacle of mid to upper mid-range plus compression driver technology,” Jose Diaz stated.

The PRO10CFXNd is the most powerful speaker of its kind, a testament to Beyma’s commitment to innovation and superior engineering. We are confident that you will find no comparison in the market.

To experience the power and clarity of this amazing speaker, please visit your nearest dealer and soon on paccorp.us.

NEW YORK, NY (02.14.25) – SiriusXM will offer listeners nationwide extensive audio coverage of the 67th running of the DAYTONA 500 on February 16, as well as all the events happening during NASCAR’s annual Speedweeks. SiriusXM will air live race broadcasts, in-car audio from drivers, and daily coverage from Daytona International Speedway, including a series of broadcasts from the Daytona Fan Zone with Dale Earnhardt Jr. and his team at Dirty Mo Media.

On DAYTONA 500 race day, SiriusXM will broadcast live from the track starting at 7:00 am ET. When the green flag drops (approximately 2:30 pm ET) listeners will hear every lap of the race live, followed by post-race coverage that will include interviews with the 2025 DAYTONA 500 Champion and other drivers. The programming airs on the exclusive 24/7 SiriusXM NASCAR Radio channel, which is available in SiriusXM-enabled vehicles and on the SiriusXM app.

In addition to the live DAYTONA 500 race broadcast on SiriusXM NASCAR Radio, SiriusXM will also offer 10 additional Driver2Crew ChatterTM channels that will carry the in-car communication feeds of several race teams. Listeners will be able to listen into the cockpit of drivers including Joey Logano, Chase Elliott, Ryan Blaney, Bubba Wallace, Kyle Larson, William Byron, Denny Hamlin, Ross Chastain, Tyler Reddick and Brad Keselowski throughout the race. For channels go to siriusxm.com/daytona500.

SiriusXM NASCAR Radio will also provide live coverage of DAYTONA 500 Qualifying on Feb. 12 at 8:00 pm ET, the Bluegreen Vacations Duel at DAYTONA on Feb. 13 at 6:00 pm ET, the Fresh from Florida 250 NASCAR Craftsman Truck Series race on Feb. 14 at 7:00 pm ET, and on Feb. 15, both the Hard Rock Bet 200 ARCA race at noon ET and the United Rentals 300 NASCAR Xfinity Series race at 4:30 pm ET.

On Thursday, Feb. 13, leading into the Bluegreen Vacations Duel at DAYTONA, SiriusXM will team up with Dirty Mo Media, the multimedia content platform of Dale Earnhardt Jr., for special programming that will broadcast live from the Daytona Fan Zone Stage. Fans at the track will be able to watch as Dale Jr. hosts a live episode of his popular podcast, “Dale Jr. Download,” from 3:00-4:00 pm ET. Dale Jr. will be joined by Justin Allgaier, Hélio Castroneves, Martin Truex Jr. and Cole Pearn as they preview the on-track action in the days ahead.

Following the episode of the “Dale Jr. Download,” several SiriusXM NASCAR Radio and Dirty Mo personalities – Denny Hamlin, the host of “Actions Detrimental” and a three-time DAYTONA 500 champion, plus Danielle Trotta, Mike Bagley and Pete Pistone – will take the stage for a live Q&A with fans at the track, moderated by Alex Weaver and Andrew Kurland. SiriusXM’s Dave Moody and Alex Weaver will then host a special episode of “SiriusXM Speedway” live from the stage from 4:30-6:00 pm ET, leading into live coverage of the night’s twin races.

On Monday, Feb. 17, on “The Morning Drive,” hosts Mike Bagley and Pete Pistone will have a live interview with the 2025 DAYTONA 500 champion driver, crew chief and owner.

Visit www.SiriusXM.com/NASCAR for more.

DIAMOND BAR, CA (02.14.25) – The Specialty Equipment Market Association (SEMA) looks forward to supporting Jonathan Morrison’s nomination to serve as the next administrator of the National Highway Traffic Safety Administration (NHTSA). Mr. Morrison was a proven leader as the agency’s general counsel. He is highly qualified and an excellent choice to serve as NHTSA administrator. We look forward to working with Jonathan and will share with him the important perspective of the automotive aftermarket industry and that of the nation’s community of automotive enthusiasts.

We are at a critical juncture for vehicle technology; the emergence of advanced driver assistance systems (ADAS) presents a transformative opportunity for our industry and vehicle safety. As Mr. Morrison looks to take the reins at NHTSA, we ask that he regard the automotive aftermarket as a resource for understanding how these systems interact with modified vehicles and ways to preserve automotive enthusiasts’ ability to engage in legal racing and off-road use. The aftermarket, after all, gave birth to many of the safety features that are ubiquitous in today’s vehicles; our unparalleled ability to innovate and meet the needs of our customers will offer highly valuable insights to Mr. Morrison and his team for the coming conversations about safety and technology.

Visit www.sema.org for more.

LAS VEGAS, NV (02.13.25) – Chris Jack, national technical chairman, was in the KICKER booth to raise awareness and funding for the 2025 National Leadership and Skills Conference (NLSC) and SkillsUSA Competition, which takes place in Atlanta June 23-27. Vendors and retailers learned about how they can support the continued success of this program.

Aaron Malin, KICKER Global Tech Force Training Manager said, “KICKER got involved about four years ago, and we are heavily involved at the state and national level. The students I’ve met and mentored through the years are literally the future of the American work force. This is an exciting way to encourage and guide them into the real world.”

“We had a great response from the companies that that I spoke with, and most wanted to help,” said Jack. Several made commitments to provide donations for the upcoming event.

SkillsUSA (formerly VICA/Vocational Industrial Clubs of America) empowers high school and secondary school students to become skilled professionals, career-ready leaders, and responsible industry contributors. The students that achieve the opportunity to compete at the National Level have shown their ability and desire to work within the mobile electronics industry. They represent the next generation of integrators, fabricators, salespeople, engineers, and business owners.

Vendors, retailers, and individuals that would like to donate to the 2025 NLSC are encouraged to reach out to Chris Jack at 310-866-2454, cjackskillsusa@yahoo.com or Bryan Gary at 806-922-1822 bwgary@msn.com. Chris and Bryan will also be in the KICKER booth at the Mastertech Expo in Mesa, AZ March 20-23.

METAIRIE, LA (02.13.25) – Continuing its tradition of innovation, ORACLE Lighting is excited to debut its new Flush Style (Lensless) LED Tail Lights for the 2014-2023 Toyota 4Runner. Designed for a sleek, modern look and enhanced functionality, these tail lights bring a bold new aesthetic and improved illumination to one of the most popular SUVs on the market. 

Unlike traditional factory tail lights, the new ORACLE Flush Style Tail Lights feature a low-profile design that significantly reduces protrusion, providing a streamlined appearance while minimizing the risk of damage. This innovative, patent-pending lensless design incorporates high-powered reverse lights, a striking signature perimeter lighting band, and a dynamic sequential turn signal function, offering both style and superior visibility. 

“The ORACLE Flush Style Tail Lights are a game-changer for 4Runner owners looking for a sleek, customized look while maintaining top-tier functionality,” said Justin Hartenstein, Founder and Director of Product Development at ORACLE Lighting. “We engineered these tail lights with modular components to allow for custom painting, providing a seamless integration with the vehicle’s body color. Plus, the ultra-bright LED reverse lights deliver over 1,400 lumens of illumination, significantly enhancing nighttime visibility.” 

Designed to fit all 5th-generation Toyota 4Runner models, including SR5, Trail Special Edition, TRD Sport, SR5 Premium, TRD Off-Road, TRD Off-Road Premium, Limited, and TRD Pro, these tail lights offer a true plug-and-play installation with no additional wiring required. 

Key Features of the ORACLE Lighting Flush Style LED Tail Lights: 

• Unique Signature-Style LED Lighting Elements for a modern and aggressive look. 
• Easy DIY Plug & Play Installation with no additional wiring needed. 
• Sequential Motion Turn Signal Effect for enhanced visibility and style. 
• Sleek, Flush-Mount Design that reduces protrusion and risk of damage. 
• High-Powered LED Reverse Lights delivering over 1,400 lumens for superior illumination. 

Designed and developed by ORACLE Lighting’s expert team, these new flush-style tail lights exemplify the company’s commitment to innovation, quality, and forward-thinking design. These new flush-style tail lights exemplify the company’s commitment to innovation, quality, and forward-thinking design. 

The ORACLE Lighting Flush Style LED Tail Lights for the Toyota 4Runner are available now. For more information or to place an order, visit oraclelights.com. 

SUMTER, SC (02.12.25) – Car Stereo Plus in Sumter SC hosted the company’s version of Cars and Coffie on Saturday, February 8th. The event was a relaxed, no-frills, fun-filled morning where enthusiasts could showcase their rides. The company staff was on hand to meet and greet enthusiast and enjoy coffee and Murray’s donuts with all.

James and Dedi Rembert are the owners of Car Stereo plus which is a very active 12volt retailer for many years. Sumter has a population of 43,000 and is located about 45 miles to the west from Columbia the State Capital.

“We had about 40 enthusiast attend the event that started at 8 in the morning and lasted until 11. They were parked on all sides of our store. The weather was ideal so those on site raised the hoods and opened doors so all could check out their work. We are excited about the enthusiastic turnout and are planning a second event on Saturday March 8th” Debi Rembert stated.

Continuing “At this event, we had a raffle for people to enter once they purchased one of our new Custom Stereo Plus caps or bought a raffle ticket. Entries will be eligible to win one of three valuable prizes from the Tint To Tune Give-A-Way of 3 prizes valued at $2500. The raffle drawing will take place at our Cars and Coffee on March 8th.”

The 3 prizes are a $2500 Sundown Audio Bass Package, Clemson certified Blaupunkt E-Bike and full vehicle Ceramic window tint package.

Concluding “Our Cars and Coffee coincided with the Best of Sumter 2025 community event. James and I feel these events will really help drive our store traffic and business in 2025. Window tint is a growing portion of our business and this will drive awareness when the heat of summer arrives.”

Visit cspofSumter.com for more.