Team Progressive Kicked Off The 10th Anniversary Of The Rock The House Tour

GRAND RAPIDS/ DETROIT, MI (05.12.25) – The Progressive Group powers the Annual Rock The House Tour and the 2025 Tour got off to a fast start in Grand Rapids on Tuesday May 6th and Detroit on Thursday May 8th. At both events there were strong specials, networking with staff and vendors along with entertainment and delicious food.

Jason Dubie, Director of Business-Midwest, related “We had strong turnouts at both events. At each event dealers from a couple hours away hit the road to attend the Rock The House event.”

Early Tuesday morning all was set with specials stacked on tables in the warehouse with large banners hanging from the shelves. As soon as the doors opened dealers began to arrive to check out specials with staff members Keedan Hoezee, Dan Krieter, Nick Hoffman, Nick Klaassen and Jaden Campbell. Team Progressive has strong relations with Kenwood, Rockford Fosgate, VOXX, Sirius XM, Escort, Metra, Jensen, Stinger/Audio Control and ATG. The deals were strong and dealers took advantage of the deals across the board.

The day wrapped with a cookout with burgers and brats on the grille as all spent time networking with vendors and fellow dealers and friends.

This overhead shows lots of action in Detroit.
The aisles were filled with dealers and order were stacked on the counter.
Branch manager Dan Krieter came down from Grand Rapids to help and here he’s writing an ATG order.

‘At the Detroit event we had close to 90 attendees and all had a blast. Vendor support on site was terrific with Tim Hill-new Kenwood Sales Director, along with Greg Schlagel-Rockford Fosgate, Al Fontane and Tom Nibert-VOXX, Paul Trueman-SiriusSXM, Brandon Masidonski-Escort, Rafael Infante-Metra, Patrick Virock and Jamie Walt-Jensen, Matt Palumbo-Stinger/Audio Control and Nick Klaassen with ATG in the house. We wrapped the day with delicious tacos from the Real Taco food truck” Dubie related.

Team Progressive Detroit staff working the event included Mike Poulson, Sherry Washburn, Marcus Williams, Donovan Butts, Dan Krieter, Kick Klaassen and Jason Dubie.

The day in Detroit wrapped with nearly 90 people enjoying delicious tacos from the Real Taco truck.

The Team Progressive Rock The House Tour continues this week in Denver and Salt Lake on Wednesday May 15th. The rock The House Tour continues in Kansas City May 21st, Pacific Northwest June 12th and Phoenix of October 16th. Tour stops in Tampa, Ft Lauderdale and Atlanta to be announced.

Visit teamprogressive.com for more.

The House Of Electronics Dealer Show 2025

MORTON GROVE, IL (05.12.25) – The House Of Electronics invites all to attend the company’s annual Dealer Show on Tuesday, May 20th at 6PM at the Morton Grove IL location. “We will have a huge Outdoor Show in our parking lot with over 45 Vendors in attendance such as Pioneer, Kicker, Rockford Fosgate, Maxxsonics, Metra, Sundown, Stetsom, Wavtech, VOXX, DEI, Boss, Epsilon, Magnadyne, Orion, and many more” Teg Manchanda stated.

Continuing “We will host ONE Sound-Off Competition at 7PM during the Show. We will have fresh food made on site and plenty to drink. Please come and take advantage of all the specials, over 1000 different products on sale from all vendors. Manufacturers will be here to show you new products, give you free POP, present their brand and give you Raffle Tickets.”

All Dealers that come are welcome to participate in the huge raffle at the end of the Show. Over 30 free items will be raffled off at the end of the event. Sound Off Competition on Tuesday May 20th at 7PM ONE Sound Off is on-site during the Dealer Show.

All Dealers are welcome to participate. The Winner of the competitions will receive a $250 credit to shop at House Of Electronics. 1st Place Trophy, 2nd place will receive a $100 credit plus 2nd place trophy

Visit www.houseofelectronics.com for more.

MECP Offers up to $100 Credit to New Mitchell1 ProDemand Subscribers

NASHVILLE, TN (05.12.25) — The Mobile Electronics Certified Professional (MECP) program continues to expand the benefits available to certified professionals and participating retailers. From free admission to industry events like the Mobile Electronics Association’s KnowledgeFest to discounts on certification courses and partner tools such as The 12V Dashboard, MECP is focused on delivering value to professionals dedicated to advancing their careers.

MECP professionals have long enjoyed discounted access to Mitchell1 ProDemand through 1sixty8 media. Now, that benefit is expanding to provide technicians certified at the Skilled Installation Technician level or higher a one-time credit of $50 (for quarterly billing) or $100 (for annual billing), making this essential tool even more accessible to those committed to advancing their expertise.

Mitchell1 ProDemand, a comprehensive online service and repair information platform, offers OEM vehicle wiring diagrams, component locations, and labor time estimates making it ideal for creating accurate sales quotes and streamlining diagnostics. Users can search by Year, Make, Model, and Trim, or quickly identify vehicles by scanning the license plate or VIN. A keyword-based search function makes finding relevant information fast and intuitive.

“We’re always looking for ways to bring more value to those who work hard to improve their skills,” said Kris Bulla, owner and president of MECP. “Offering discounts and credits for tools that benefit the technicians and the businesses they work for is an essential part of the value ecosystem we’re building.”

Program Highlights:

  • All MECP-certified professionals and Company Admins are eligible for the discounted rate of $139.99/month for ProDemand. This is a savings of $60/month off the standard price. Subscriptions are available with quarterly or annual billing.
  • Technicians certified at the Skilled Installation Technician level or higher, or Company Admins who employ technicians certified at the Skilled Installation Technician level or higher, qualify for a one-time credit towards their 1sixty8 media managed ProDemand Subscription:
    • $50 for quarterly billing
  • $100 for annual billing

The standard discount becomes available automatically in the user’s MECP Profile once MECP certification has been achieved. If they are certified at the Skilled level or higher, or the company they Admin has a Skilled or higher level, an additional button will appear in your MECP profile to claim the credit.

“Knowledgeable technicians mean better outcomes for clients and a healthier business overall,” said Mitch Schaffer, president of 1sixty8 media. “By partnering with MECP, we’re encouraging ongoing education while making it easier for shops to access the tools they rely on, like Mitchell1 ProDemand.”

To access the discount or claim your credit, log in to your MECP Profile or contact the MECP team at mecp@mecp.com. For complete details on this offer, reach out to Mitch Schaffer at mitch@1sixty8.com.

Ross H A Entertainment Wins The King Boxes Prize On The 12volt Spin-To-Win Wheel 321

12VOLT CENTRAL STUDIOS (05.10.25) The 12volt Spin-to-Win Wheel was created to bring an element of fun to the 12volt industry. The weekly 12volt Spin-To-Win Wheel is now spinning in Year 6.

The 12volt Spin-To-Win Wheel rolled for the 321st time on Friday morning on May 9th. The Wheel landed on the King Boxes space and the Ross H A Entertainment  slip was drawn from the jar. An Instagram post of the winning spin slip was posted. A video of the Wheel spin was also posted.

We will reach out to the lucky winning retailer and let them know the good news that a King Boxes prize will be headed their way.

Spinning out a winner each Friday, a lucky 12volt retailer can win a cool prize and top brands receive visibility across the 12volt marketplace.

12volt brands with a space on the 12volt Spin-To-Win Wheel include KICKER, RDV, PowerBass, CRUX, JBL, Kenwood, JVC, THINKWARE, Race Sport Lighting, EBS Audio, King Boxes, Massive Audio, Q Power and VIPER. 12volt News and 12voltBeat $100. cash awards also have spaces on the 12volt Spin-To-Wheel for the winning 12volt retailer.

Past winners of the 12volt Spin-To-Win include…Stereo & Video Center-Tyler TX, The Outlaw Garage-Franklin TN, Exotic Sounds-West Palm Beach FL, Endless Possibilities-Aurora IL., Go Auto Sound in Union City NJ, Al&Ed’s South Bay CA, No Limitz Car Audio in Upland CA, Neil’s Specialty-Eureka CA, Sturgess Customs-Lexington SC, Audio By Art-San Antonio TX, SMS Car Audio in Marreo LA and Sweet Wheelz in Mississauga Ontario Canada, Cartronics in Biscayne FL, The CarAudio Shop in St Louis MO, Exotic Sounds in West Palm Beach FL, High North Customs in Grand Prairie Alberta Canada and AMS Audio in Bakersfield CA, Team QRT in Abbeyville LA and California Sound in Fontana CA and Jackie Cooper Electronics, Oklahoma City OK, MARS Audio-Orlando FL, All American Audio in Nutley NJ, Proline Car Stereo in Brooklyn NY, Custom Shop Miami, Tunes and Tint in Lakeland FL, Mobile Concepts Inc in Mokena IL, Seismic Auto Sound in Concord CA, Brooklyn Car Audio in Brooklyn NY, Audio Solutions in Florence MS, Enhanced Customs in Largo FL, Rayco Auto Clinic, Audio Design in San Jose CA, Go Bass Mode in Florida, Avenue Sound in Freeport NY, Audio Plus in Riverview FL, Stereo Zone in Whittier CA, In-Phase Car Audio in Omaha NE, AutoLife Group, N&H Electronics, SK Customs, Land & Sea, The Audio One, NC Custom Shop,Tint World Orlando, Ricky Smith’s Audio, VIP Custom Woks, Mobile Audio Concepts, Audio Lad, Sound Sensations, Dave’s Stereo, Stereo Design, Badlands Customs, Custom Audio-Erie PA, Voltz Autosports-Bridgeport CT, Infinity Sound and Security-Kissimmee, Autosport Plus-Canton OH, Stereo City Pros in Carmichael CA, Devine Concepts in Naples FL, The Sound Shop in Indian Trail NC, Extreme Performance Audio in Fresno CA, Audio Depot in Arlington TX, Audio Security in Houston TX, Earmark Car Audio and Marine in Lewisville TX, Audio Jam in Bear DE, Stereo City Ontario, Ontario CA, Audio By Art, San Antonio TX, Code Zero Customs in Tulsa OK, Ken’s Car Tunes in Mobile AL, Soundz Plus in Naperville IL, Markland Designs in Lithonia GA, Electronics Plus in Salinas CA, Xtreme Autosports in Santa Clarita CA, Superior Audio Sounds in San Angelo TX, Model Electronics in Ramsey NJ, Texas Dreamz Customs in Spring TX, Wired Electronics in Linden NJ and Intense Car Audio in OKC, OK, Underground Auto in Sarasota FL, Car Toys Tulsa in Tulsa OK,  Real Audio in Erie PA, Go Autosound in Union NJ, DFM Stereo in Ukiah CA, Impact Tint and Audio in Tyler TX, Mobile Sound Systems in Arlington TX, Redline Audio and Performance In Spindale NC, Car Audio Land in San Diego CA, Audio X Custom Car Audio in Florence AL, River Oaks Car Stereo in Houston TX, American Radio Orlando in Sanford FL, Illustrious Customs in Woodbridge VA, Remote Start Pros in Lawrence MA, HiPro Audio in Victoria TX, AudioPlanetNY in Huntington Station NY, Endless Possibilities in Aurora IL, Audio Finesse in Santa Monica, Drive Customs in San Luis Obispo CA, Custom Works, Noblesville IN, AtoZ Detail in West Haven CT, Cars 843 in Charleston SC, CarTunes Atlanta in Atlanta GA, Mobile Concepts in Garwood NJ, Duke’s Car Stereo in Flint MI, Infinity Auto Sound, King Car Audio in Norwalk CT, PopTronics in Baltimore MD, Sanford Sound in Sanford ME,  Angelvip2474 in Draper UT, Dynamic Car Audio in Baltimore MD, Hi-Pro Audio in Victoria TX, Car Stereo Max in Houston, Pro Audio Center in Richland MS, Rhodes Off-Roads in Farmington MO, Model Electronics in Ramsey NJ, Class A Sounds in Athens OH. Just Audio Video in North Providence RI, CT_Custom in Philadelphia, Audio Solutions in Florence MS and The Audio Shop RC in Rapid City SD, DG Motorsportz in High Point NC, ST Mobile in Texarkana TX, AR Custom OC in Orange CA, Temecula Mobile Sound in Temecula CA,  Unique Auto Sound in Lindenhurst NY, D’s Garage in Corona CA and DS2 Mobile Solutionz in Tomball TX, C G Car Audio in Kissimmee FL, California Audio in West Valley City UT and The Action Audio Store in Wethersfield CT, Eclipse Car Audio in Vancouver WA, Electronics Depot Car Audio in Altamonte Springs FL. Car Audio Garage in Pearland TX, Pinnacle Autosound in Lake City FL, J H Audio in Bowling Green VA, The Car Audio Shop StL in High Ridge MO, Anthonys Car Stereo in North Highlands CA, Flynn Audio in Middleton WI, Living Loud Car Audio in Pelham AL, Trail Star Audio in Minnesota, On The Spot Audio in Pennsauken NJ, Animated Car Audio in Essex MD, West Coast Car Audio in Citrus Heights CA, Modified Auto Sound in East Alton IL, Star Car Audio in Hermiston OR, VapeNAudio in Clovis CA, SoundWorks in Millersville MD Eclipse Car Audio in Vancouver WA, J A Custom Audio in Houston TX Jose Electronics in North Hills CA,  Sound Proof Car Stereo in Douglasville GA, Auto Additions in Springfield IL, Elite Car Audio in Hollywood CA, Masters Car Stereo in Greenville SC, Audio Plus in Eden NC, Seismic AutoSound in Novato CA, Car Audio Addicts in Pittsburgh PA and AudioKing Tinting in Yakima WA, Arias Tint and Alarms in Duncanville TX, Odeh Car Audio in Gadsden AL, 12volt Specialist in Newark DE, Cutting Edge Audio in San Diego CA, Southern Auto Fab in Lafayette LA, California Sound in Fontana CA, Big Boyz Toyz in Florence SC, 740 Audio in Athens OH and 12volt Outfitters in Hollywood FL., High Quality Auto Sound, Lawrence MA, Custom Car Stereo SC in Spartanburg SC, Zier Box in Dallas TX, Maximum in Manville NJ, Audio Car Stereo in Miami FL, Mach 1 Audio in Washington MO, Doren Car Stereo in Queens Village NY, Side-x-Side Audio in South Charleston WV, Sound Concept in Nanuet NY, Pda Road Gear in Littleton CO and A-Plus Audio and Tinting  Newington CT, Audio Electronics in Indianapolis IN, Tint and Sound in Frederick MD, Tint World Wilmington DE, VIP Autoworks in Mentor OH, All Out Audio in Killeen TX, Yong’s Audio in Indianapolis IN, Custom Audio Concepts in Lima OH, Clear Vibrations in Quakertown PA, The Outlaw Garage in Columbia TN, Xpert Car Audio in Layton UT, No Doubt Window Tint in Ardmore OK, San Diego Car Stereo in San Diego CA, Smart Audio in Lawrence MA, Car Audio One in Chula Vista CA, Audio Excellence in Orlando FL, Ultimate Sounds 1 in Wilmington NC, King Kong Custom Audio in Albuquerque NM. Manny’s Customs in Stockton CA, OD Car Audio in Pasco WA, Car Tunes on Line in Largo FL, INOV8 Audio in Houston TX, Kartel Mobile Electronics in Waterbury CT, Pro Auto Sound in Hialeah FL Mobile AVC in Brunswick ME, Fabulous Auto Alarms in Passaic NJ, Jimmy_Sound_System in Lawrence MA, American Audio Concepts in Houston TX, Arias Tint and Alarm in Duncanville TX, Big Papas Car Audio in Cincinnati OH, Houston Audio Lab in Houston TX, 901 Sound in Memphis TN, Kurtz Car Stereo in Traverse City MI, Sound By Stephen, Music In Motion in Alsip IL, Current Automotive Design in Sparta NJ, Prestige Sounds in Pompano Beach FL, Mobile AVC in Brunswick ME, Telza Audio in Columbia SC, Limelight Automotive in Webster NY, Victory Lap Auto Restyling East Moline IL, Unique Audio VA in Lorton VA, Builds by Paul in Litchfield AZ, Voodoo Customs in Haltom City TX, Elevated Design in Phoenix AZ, Mobilework/Tintworks in Santa Maria CA, Nappo Car Audio in Houston, Platinum Car Audio in Washington, Ballistic Audiowerks in Smithsburg MD,  Xteme-Car Audio in Bremerton WA, Beltline Motors in Decatur AL, Ultimate Sounds in Chattanooga TN, Santa Fe Auto Sound in Overland Park KS, Soundelux Car Audio in Chula Vista CA, Kartele Mobile Electronics in Waterbury CT, BK Audio in Pasco WA, CenCal Audio in Madura CA, Xtreme Auto Sound in Louisville KY,  Victorylap Auto Styling in East Moline IL, Car Trendz in Alexandria VA, BLVD Customs in Lakeland FL, Audio Systems in Montclair CA, Fitment_nyc_shop in Jamaica NY, King Audio in Norwalk CT. Foss Audio in Tukwila WA, OG Car Audio in Kissimmee FL, Tint and Tunes in Sacramento CA, Dr Dashboard in Evansville IN, The Sound Shop in Chino CA, Extreme Concepts in Albertville AL,The-King of Custom in Longwood FL, Car Audio Depot in Modesto CA and Audio Dreams in Acworth GA, PCH Custom Audio in Long Beach CA, Crazy Ralph’s Car Stereo in Gonzales LA,  Joe’s Cycle Therapy in Somerset MA, Cal Custom Audio in Tracy CA, NWA Audio in Bentonville AR,  XT Audio in Miami, Tim’s Audio in Newport OR, Build’s By Paul in Litchfield AZ, DAW Discount Audio in Paramount CA and M12 Audio in Bluefield WVA,  Jam City Pros in Caddo Mills TX, Finishline Shop in Lumberton NJ, Genuine Custom Audio in Riverside CA,Ballistic Autowerks in Hagerstown MD, Jeff’s Custom Car Audio in Royce TX, Pitbull’s in Houston, Aspen Sound in North Spokane WA, CP Designs in Jarrell TX and D&B Sales in Ft Wayne IN, Precision Custom Audio in Riverview FL, The King of Custom, Active Sound in NC,  Car Stereo Plus in Sumter SC,  Audioworks DE in Newark DE, Active Sounds in NC  Speed Car Audio in Dallas, Voodoo Customs in Luling LA,  BK Customs 616 in Grand Rapids MI, TPD HiFI in Broken Bow OK, HiFi Crusin’ in Hattiesburg MS, Superior Audio Sounds in San Angelo TX Intense Kustom Audio in Brentwod NY and California Audio in West Valley UT.

Congratulations to all.

WTF… Where’s The Fun……On the next spin of the 12volt Spin-To-Win Wheel 322 on Friday, May 16th.

The 12voltSTP Tool At Work Across The 12volt Industry In May

SHREVEPORT, LA (05.09.25) – 12VOLT CENTRAL STUDIOS (05.09.25) From the 12volt Central Studios our staff works to showcase positives across the 12volt industry. New products, events and the activities of 12volt industry members on the road are showcased. Now it’s the end of Week 1 of May 2025 and members of the 12volt industry are battling Tariffs, inflation and uncertainty.

The 12volt STP Tool makes it easier than ever to showcase a company’s positive activities and products. Snap and Txt an image….PRESTO your company’s positive news and activities could be in the news. 318 469 2526 is the number. With the advent of social media, Facebook and Instagram platforms became key vehicles to deliver information and news. The fact remains people still need, and look forward to, receiving positive news. That is also true for the business realm that includes the 12volt Industry.

To deliver fresh industry news to members of the mobile electronics industry the 12volt Central Studios posts articles on 12voltnews.com each business day and makes multiple posts on Instagram and Facebook each day. The 12volt STP Tool was created in 2020 for members of the 12volt industry to send their news to the 12volt Central Studios. Snap and Txt an image to 318 469 2526. PRESTO, your positive news could be delivered to members of the 12volt industry.

On Instagram and Facebook @12voltnews has over 14,000 followers on each platform. Those followers are dedicated members of the 12volt industry.

Look forward to seeing your company’s brand and positive activities in the 12volt Central Studios.

Visit Instagram and Facebook @12voltnews for more.

Registration Now Open for the 2025 SEMA Show — Where the Global Automotive Industry Converges

DIAMOND BAR, CA (05.09.25) – Registration is officially open for the 2025 SEMA Show, the world’s leading automotive aftermarket event. Returning to Las Vegas, Nev., November 4-7, 2025, the Show brings together the most influential minds, innovative brands, and trend-setting builders, making it the ultimate destination for anyone serious about the business of the automotive aftermarket industry.

Filling every square foot of indoor and outdoor space at the Las Vegas Convention Center and featuring more than 2,000 exhibitors, the SEMA Show is where groundbreaking products debut, game-changing ideas take shape, impactful business relationships are made, and custom vehicles steal the spotlight. From performance and restoration to off-road and advanced technologies, this is where the industry’s future comes alive.

Visit www.semashow.com to secure your badge

The 2025 event builds on the incredible momentum of the 2024 SEMA Show, which drew tremendous support from every corner of the industry. From packed exhibit halls and dynamic activations to the popular SEMA Fest concert and the open-to-the-public Friday Experience, the 2024 Show reaffirmed SEMA’s role as the industry’s most vital and unifying platform. That strong foundation sets the stage for an even bigger and more impactful experience this year.

“For businesses navigating a rapidly changing market, the SEMA Show offers more than inspiration—it offers stability and an unmatched environment to future-proof your business,” said SEMA Vice President of Events Tom Gattuso. “In times of uncertainty, SEMA delivers clarity, confidence and opportunity, fueling connections that matter and growth that lasts.”

Pricing: Online registration for qualified professional attendees is $50 per person through Friday, June 27. Starting June 28, the rate increases to $75, and as of September 27, registration online or onsite will be $100. A SEMA Show badge includes access to both the SEMA Show and AAPEX.

The 2025 Show will feature immersive activations throughout the campus, giving attendees a deeper, more hands-on experience across every segment of the industry. Education seminars and networking functions will also take place throughout SEMA week, providing attendees with an unmatched opportunity to learn from and connect with industry experts.

Enthusiasts Welcome: While the SEMA Show is the go-to business hub for automotive professionals, it continues evolving to welcome the broader car culture community—enthusiasts, consumers, and fans who power the passion behind the industry. Through new programs and experiences, SEMA is welcoming automotive aftermarket enthusiasts more than ever.

SEMA Show Friday – Open to the Public takes place on Friday, November 7, giving car culture fans a unique opportunity to explore the excitement of the SEMA Show. With access to the Show floor, curated feature vehicle displays, outdoor demonstrations, and crossover experiences with SEMA Fest, Friday attendees get a rare behind-the-scenes look at the trends and talent shaping the future of the marketplace.

Also open to the public, SEMA Fest returns in 2025 with even more energy and entertainment. Featuring live music, motorsports action, vehicle displays, and lifestyle experiences, this celebration connects the enthusiast community with the creative spirit of the aftermarket. As part of open registration for the SEMA Show, SEMA Fest is releasing a limited number of tickets for both SEMA Show Friday – Open to the Public and the SEMA Fest concert, offering fans and industry insiders the opportunity to purchase tickets at the lowest possible cost. The SEMA Fest artist lineup will be announced later this summer.

“SEMA continues to evolve to serve not only the industry’s professionals but also the passionate enthusiasts who drive the market forward,” said Andy Tompkins, SEMA Trade Show Director. “With expanded experiences like SEMA Fest and SEMA Show Friday – Open to the Public, we’re creating access for people to engage with automotive culture in meaningful and exciting ways and in turn, a growing enthusiast base will help create a stronger industry.”

Visit www.semashow.com to secure your badge

From product launches to unforgettable live experiences, the SEMA Show brings together everyone who lives and breathes the automotive lifestyle.

Register now and be part of the global gathering that drives the automotive world into the future. Visit www.semashow.com to secure your badge. For updates on SEMA Fest, including musical acts and times, or to purchase SEMA Show Friday – Open to the Public tickets, visit www.semafest.com.

Innovation that’s compact. Sound that’s clean. This is STREET MACHINE.

LIBERTYVILLE, IL (05.09.25) – Innovation that’s compact. Sound that’s clean. Feel more from your audio system setup with STREET MACHINE innovation. Autotek STREET MACHINE amplifiers deliver a listening experience that brings out higher sound quality with minimum distortion levels while remaining more compact with a tighter footprint in size. The entire line of STREET MACHINE amplifiers features monoblock, 2-channel, and 4-channel models. Dive deeper into your sound!

Whether you are seeking crisp sound quality or someone who craves powerful playback for a dynamic ride, STREET MACHINE amplifiers offer the perfect blend of power, precision, and reliability. The STREET MACHINE series is built to provide a high-octane audio experience, perfect for audio enthusiasts who want to get the most out of their sound system with compact performance.

To learn more, click here.

Windshield Skin Enters the 12volt Marketplace

SACRAMENTO, CA (05.08.25) – Windshield Skin, the original windshield protection brand, Is making an entrance into the 12volt marketplace. Windshield Skin was an exhibitor at the recent GoFast Mobile Expo 2025 and was welcomed by dealers who attended the event.

Bob Hernandez, GoFast VP, related “Windshield Skin was a hit… Their first time out of the gate at one of our events and they were extremely well received by our dealers. Miya Bray and the Windshield Skin team sold dozens of starter bundles including display stands at our show. Attendees voted Windshield Skin ‘The Best New Opportunity’ exhibited at the Mobile Expo 2025 in a post show survey.”

The Windshield Skin tent offering live demos and products was very busy at the GoFast Expo.

Windshield Skin, the original creators of windshield protection film is proudly reflecting on over 20 years of industry defining progress. First developed in 2004 and officially introduced at SEMA in 2007 Windshield Skin has remained at the forefront of automotive glass protection continuing to set the bar for quality, durability, and performance. With multiple US Patents and a growing list of high profile partnerships Windshield Skin is redefining how drivers protect what matters.

Nick Craig shows a variety of Windshield Skin in-store POP product display items in the Sacramento office.

With distributor expansion across key markets, like the 12volt industry, Windshield Skin is welcoming a new wave of partners. The super stretch universal kits ensure a broad compatibility across vehicle types, combining performance with convenience. Windshield Skin continues to offer hundreds of pre-cut vehicle specific kits. Universal options provide an affordable, high performance solutions that are easy to install thus redefining accessibility for windshield protection. This opportunity fits perfectly with independent 12volt brick and mortar retailers. In addition, the company offers high-quality showroom POP options.

Miya Bray, who traveled from Sacramento to be on site at the GoFast Expo, related “Go Fast Expo CEO Dave Prinz reached out to us a few weeks before their show. He had heard about our products and thought it would be great if we exhibited at the GoFast Expo 2025. All came together very quickly and we were able to send staff and tent along with products for display in time to have it on the floor at their GoFast Expo event. We did many live in booth demonstrations as we applied our Windshield Skin product to Dave’s car. Being on the floor at the GoFast Expo was a great introduction for our products to 12volt specialty retailers and they certainly saw the opportunity with many placing orders.”

Stay tuned for more as Windshield Skin continues to expand across the 12volt industry marketplace.

Visit windshieldskin.com for more.

Masimo to Sell Consumer Audio Business to HARMAN International

IRVINE, CA 05.08.25 -(BUSINESS WIRE) – Masimo Corporation (Nasdaq: MASI), a leading global medical innovator, today announced that it has entered into a definitive agreement to sell its Sound United consumer audio business to HARMAN International (“HARMAN”), a wholly-owned subsidiary of Samsung Electronics Co., Ltd., for an aggregate purchase price of $350 million in cash, subject to certain adjustments. The sale follows the previously announced review of Masimo’s consumer audio business and will support the Company’s strategic focus on driving innovation in its core professional healthcare segment. The transaction is expected to close by the end of 2025, subject to receiving necessary regulatory approvals.

Quentin Koffey, Vice Chairman of Masimo’s Board of Directors, stated, “Finding the right home for this business has been a stated priority of the new Board from day one, and this transaction represents an important milestone as we continue to position the Company to achieve our goals of accelerating revenue growth while delivering disciplined margins. Masimo has tremendous opportunities ahead and we are confident we have the right healthcare-focused strategy, experienced leadership team and culture of innovation in place to build on our significant positive momentum.”

Dave Rogers, President of HARMAN’s Lifestyle division, said, “This acquisition represents a strategic step forward in the expansion of HARMAN’s core audio business and footprint across key product categories such as Home Audio, Headphones, Hi-fi components, and Car Audio. It complements our existing strengths and opens new avenues for growth. Sound United’s portfolio of world-class audio brands including Bowers & Wilkins, Denon and Marantz, will join HARMAN’s iconic family of brands, including JBL, Harman Kardon, AKG, Mark Levinson, Arcam, and Revel. Built on a shared legacy of innovation and excellence in audio technology, this combined family of brands, together with the talented employees of both companies, will deliver complementary audio products, strengthen our value proposition and offer more choices to consumers.”

Katie Szyman, Chief Executive Officer of Masimo, said, “Since I took over as CEO, a key objective has been refocusing our business to ensure we are allocating time and resources to areas of unmet clinical need and driving growth and operational efficiencies. This transaction aligns with these objectives. Our consumer audio business and its talented team will be well positioned for growth and success under HARMAN’s leadership.”

The transaction is subject to the satisfaction or waiver of certain closing conditions, including the receipt of any required regulatory approvals.

Centerview Partners LLC and Morgan Stanley & Co. LLC served as financial advisors to Masimo and Sullivan & Cromwell LLP served as legal advisor to Masimo in connection with the transaction.

View this article on businesswire.com.

MB Quart Releases Discus DS2 Shallow Subwoofers

LIBERTYVILLE, IL (05.08.25) – Ready to feel a louder punch in your audio? Raise the bar with MB Quart Discus DS2 shallow subwoofers that bring unparalleled clarity in bass delivery while maintaining a shallow subwoofer profile design. The entire line of Discus DS2 shallow subwoofers includes 12-inch (DS2-304), 10-inch (DS2-254), and 8-inch (DS2-204) 4-Ohm DVC shallow subwoofer sizes. If you need more bass gains in those compact or tight vehicle spaces — Discus DS2 subwoofers deliver!

Discus DS2 shallow subwoofers are crafted with innovative precision, featuring a unique cone design and high-excursion capabilities that ensure accurate sound reproduction. The result is a subwoofer that not only delivers powerful bass — but also maintains clarity and fidelity across the entire audio spectrum in your MB Quart car audio setup. These subwoofers boast high-power handling performance, ensuring deep, resonant bass that can be felt as much as it is heard.

To view product details, click here.