Oracle Lighting Launches 2015 – 2019 F-150 LED Off-Road Side Mirrors at SEMA Show

METAIRE, LA (10.17.2019) – Oracle Lighting has announced the debut of the new Ford F-150 LED Off-Road Side Mirrors for model years 2015-2019 (MSRP: $399.95; p/n 5816-001).

Oracle Lighting will showcase the new Ford F-150 LED Off-Road Side Mirrors during the 2019 SEMA Show, held in Las Vegas, Nev. from Nov. 5-8 at the Las Vegas Convention Center, booth #C21505.

“This innovative new product from Oracle Lighting features a set of high powered LED light bars integrated into the factory-style side mirror caps of 2015-2019 Ford F-150 and Raptor models,” explained Justin Hartenstein, Oracle Lighting director of development. “This integration allows for easy installation and a clean, almost OEM look while providing functional peripheral illumination for the driver.”

Why is peripheral illumination important? Factory headlights and most auxiliary lights only illuminate the area in front of the vehicle. Ideally for off-road activities, such as trail riding, the driver needs to be able to clearly see the area on the sides of the trail to spot obstructions, which would otherwise go unnoticed and could be a potential hazard.

“Besides being functional, our new LED mirrors look great as well,” Hartenstein continued. “The LED light bar is a custom design that features a total of 24 powerful Cree LEDs. This gives the driver increased visibility and peripheral illumination. Each unit has a 45 beam angle to optimize the driver’s peripheral visibility whether riding on the trail or in the desert. Multiple aluminum heat sinks are used to effectively wick heat away from the LEDs and are designed to use the airflow through the mirror housing to increase cooling similar to a radiator.”

The new LED Off-Road Side Mirror housing material is made from rugged Polycarbonate and bolts onto the vehicle using the factory mounts for easy installation. A set of anodized rock guards protects the LED acrylic lenses, which also houses the DBM Reflex LED optics. These efficient optics focus the light for optimal visibility from the driver seat position.

Additional product features include:
• 24x 1W Cree LEDs
• 2200lm total output
• 45 Degree LED beam angle
• Advanced LED optics
• Uses factory mounts
• 6000K color temp
• 2 Amp power draw
• 2-year warranty
• Patented design
• Will not fit tow-mirror equipped vehicles

Package includes:
• 1 x Driver Side Oracle 2015-2019 Ford F150/ Raptor LED Off-Road Side Mirror Cap
• 1 x Passenger Side Oracle 2015-2019 Ford F150/Raptor LED Off-Road Side Mirror Cap

Celebrating its 20-year anniversary in 2019, Metairie, Louisiana-based Oracle Lighting has been designing innovative lighting products and technologies for the automotive/12Volt, powersports, motorcycle, and marine markets since 1999. Oracle’s philosophy is this: in today’s world of fly-by-night vendors, we think it is important to partner with businesses that you can trust to be there for you today, tomorrow, and for years to come.

For more information on Oracle Lighting and its full product line, visit www.oraclelights.com, call (800) 407-5776, or email info@oraclelights.com

DEI Announces New Hires—Mike Zenone as Inside Sales Supervisor and John Gabriel as DEI Powersports Division Manager

AVON LAKE, OH (10.17.2019) – DEI has announced two new supervisory positions. Former DEI employee Mike Zenone has been rehired as the company’s inside sales supervisor. John Gabriel has been hired as DEI’s powersports division manager.

Zenone, previously worked for a decade with DEI as the company’s brand manager and manager of business development where he was responsible for double digit sales growth prior to taking a position at Flaming River Industries Inc. (Berea, OH) serving in a capacity of sales, customer service, technical assistance and media relations. In his new position as inside sales supervisor he will manage activity of inside sales representatives for automotive and report directly to the Vice President of Sales and Marketing Tom Miller. Zenone has a prior proven track record of successfully managing a team of sales representatives for DEI and handling retail, dealer and wholesale phone sales for Flaming River. Additionally, he is thoroughly familiar with DEI’s products, systems, customers and markets.

John Gabriel, DEI Powersports Division Manager

Miller stated, “We could not have asked for a more perfect candidate for this position. We appreciate Mike’s creativity, his ability to build a strong team, and his passion for this industry. He is an enthusiast with hands-on ability that goes far in communicating how our products can be used for restoration or modification. We are lucky to have him back with DEI in this new role.”

Mike Zenone, DEI Inside Sales Supervisor

Gabriel has two decades of experience in the powersports market first working with Russell Performance Products as the company’s national motorcycle sales manager where he worked with top brands in the industry—Harley-Davidson, Yamaha, Custom Chrome, LeMans and Tucker; consistently meeting the company’s sales goals. Previously he worked as a powersports manufacturer’s rep, increasing his sales experience to an expanded brand list of powersports aftermarket companies. Prior to joining DEI he served as an account manager for Progressive Suspension, LLC.

As Powersports Division Manager, Gabriel will be responsible for driving top line revenue growth with a strategic plan for this market segment which includes motorcycle, side by side (UTV), ATV, and snowmobile. He will work with all product brand managers developing new products, manage inside and outside sales representatives and represent the DEI powersports division at all B2B and B2C shows and events.

Miller stated, “DEI’s powersports division has the potential for incredible growth. This position has been open until we found the right person that had the relationships, track record and product knowledge to help us strategize for the future. We feel confident that John is the right person to lead our powersports division and represent DEI in this important and exciting market.”

For more information e-mail Tom Miller at TMiller@DesignEngineering.com, or call DEI at 800.264.9472. To keep up with the very latest DEI product introductions and company news connect with DEI on Facebook, Twitter, Instagram, Pinterest or DEI’s You Tube channel, or visit www.DesignEngineering.com.

*Classifieds* Concept USA, Inc Seeks Sales Reps

(10.16.2019) – Concept USA is seeking manufactures sales representative firms for the Pacific NW and NY / New England territories.

Come and join the new Concept that offers leading mobile video, car safety and introducing a complete line of accessories.

We offer a very competitive commission package and bonus program. To inquire about becoming part of the Concept team for any of these territories please send resume to inquiries@conceptbuy.com or stop by our booth at SEMA/Las Vegas- Westgate Hotel, booth #16221.

DOW Electronics Announces the Acquisition of New York Based BDC Distributors

TAMPA, FL (10.16.2019) – DOW Electronics has reached an agreement with BDC Distributors to acquire certain assets of the Westbury, NY based distributor.

The parties are working toward closing the transaction Thursday, October 24, 2019. DOW will open for business Monday the 28th in BDC’s former location. Upon closing, this acquisition will bring new customers, as well as increase territory agreements with current DOW vendors to cover the Metro New York area. The acquisition sets up DOW for future growth with new vendors, territory and customers.

DOW is actively working on plans to organically grow their territory through the Mid-Atlantic market to connect its existing territory in the south to the newly acquired New York Metro territory. DOW has confirmed agreements with key vendors to begin this growth concurrently with the closing of the BDC acquisition.

“This acquisition brings DOW into an exciting new chapter of our 60 year history,” stated president & ceo John Yodzis. “Opening up a new territory with the support of our trusted key vendor partners continues our drive to grow the custom integration channel. We’re very excited about the opportunities this acquisition presents currently and in the future.”

“We are thankful to have found a partner like DOW that shares our mission of helping small businesses thrive in today’s complex digital economy,” said Barry Balcourt, ceo of BDC Distributors. “We believe our customers will be in good hands, as DOW is a customer-centric, family-run business similar to ours.”

“We are excited to welcome BDC’s customers to the DOW Electronics family,” added executive chairman Chip Yodzis. “DOW is ready to provide them with the level of service, commitment, and dedication that has become the foundation of our business.”

To learn more about DOW Electronics, visit www.DOWElectronics.com or call 1-800-627-2900.

BOSS Audio Systems Launches New All-in-One Weather Resistant Bluetooth Soundbars

OXNARD, CA (10.16.2019) – BOSS Audio Systems has announced the launch of two new weather resistant 500 Watt (Max) all-in-one Bluetooth soundbars. Now shipping, the 14-inch BRT14A (MAP: $299.99) and 34-inch BRT34A (MAP: $499.99) include built-in controls and RGB lighting, making them ideal for multiple Powersports and marine applications.

BOSS Audio will feature the BRT14A and BRT34A during the 2019 SEMA Show, held in Las Vegas, Nev. from Nov. 5-8 at the Las Vegas Convention Center, booth N11769.

“The self-powered, Bluetooth-enabled, IPX5-rated BRT14A and BRT34A are the ideal soundbars for marine and Powersports applications, allowing the user to stream and control their favorite apps wirelessly directly from their smart device, putting their favorite music directly at their fingertips,” explained Jason Hannon, head of BOSS Audio’s Powersports lineup. “Ruggedly built for all terrains, 500 Watts of power and RGB illumination make these soundbars look as great as they sound wherever your Side by Sides and UTVs may take you.”

The BRT14A and BRT34A feature a built-in Class D amplifier, Bluetooth control, and built-in RGB light. Their 3.5mm aux inputs are also compatible with the outputs of smartphones and MP3 players, and a built-in DSP (BRT34A only) and pre-amp outputs allow you to connect multiple systems together with an integrated preset EQ.

Additional features and specifications of the BRT14A and BRT34A include:
• 3-inch full range speakers (two speakers for the BRT14A; eight for the BRT34A)
• 1-inch horn loaded tweeters (two for each for the BRT14A and BRT34A)
• Bluetooth audio streaming – play and control music and apps such as Spotify/Pandora wirelessly
• IPX5-rated weather resistant enclosure
• Built-in LED lights
• RGB lighting remote control
• Multi-Angle Adjustable Clamps fit bars from 1.5in. – 2.0in.

“BOSS Audio recently relaunched the brand in both looks and expanded products offerings,” Hannon concluded. “The BRT14A and BRT34A are just the latest of our added Powersports offerings sure to excite the Side by Side and UTV enthusiast.”

For more information, visit www.bossaudio.com.

Soundskins USA Appoints SouthWest Sales & Marketing to Cover TX, OK, AR, and LA

CERRITOS, CA (10.16.2019) – Soundskins USA has appointed SouthWest Sales & Marketing in Grapevine Texas as the new sales representatives to cover Texas, Oklahoma, Arkansas, and Louisiana territories. President Scott Ringo and his team come with over 25 years of experience in the 12 volt market and focus their strength on the core brick and mortar retailers who are the back bone of their business.

Chris Brinkley, Southwest Sales and Marketing area representative, pictured with one of the fast moving SoundSkins products.

Soundskins USA has announced this new found partnership and has big plans for 2020 in assisting dealers to increase their add on accessory sales. It is crucial to provide retailers the tools necessary to combat struggling categories within their 12 volt store fronts as we all need to stay profitable in this competitive market place. We are a hands on manufacturer who will continue to provide a stable line of products that are internet controlled and price protected to ensure strong dealer margins.

Follow @soundskinsglobal and visit www.soundskinsglobal.com for more.

Metra PowerSports to Introduce Switch Panel, Mirror Monitor, Speakers, Whip Lights and Off-Roading Products at SEMA Show

HOLLY HILL, FL (10.15.2019) – Metra PowerSports by Metra Electronics has new water-resistant off-road accessories designed for UTVs, ATVs, dune buggies and more heading to the 2019 SEMA Show. An 8-panel switch, lighted side mirrors, rearview mirror monitor, speakers, Polaris Ride Command audio adapter and three new whip light styles will debut at Metra’s booth 37017 in the South Hall Upper Level. These new products are specifically engineered to meet the harsh requirements of outdoor vehicles and will be showcased alongside Metra’s existing accessories for off-road applications, trucks, Jeeps and powersports.

Universal 8 Gang Switch Panel System by Heise LED Lighting Systems
The HE-SWP8 can integrate lighting control into any vehicle and fit into the dash panel, center console, vehicle pillar or even the overhead sunglass holder. This gang switch panel system controls up to 8 different auxiliary LED lights or electrical devices and has 50 different switch stickers included for customization. Blue LED backlighting illuminates the switches and it can handle all types of 12V DC accessories. The panel is ideal for applications such as cars, trucks, Jeeps, ATVs/UTVs, RVs and even boat installations. The compact control panel measures 2.6 by 4.6 inches while the under-hood mounted control box has a 4.2 by 7.5 inch footprint.

HE-SWP8 Product Specifications:
● Dash illumination control wire
● Latched or momentary switch operation
● Input voltage: 12-24V DC
● Power handling: 600W @12V DC and 1200W @ 24V DC (max)
● Maximum current: 60A
● Panel material: die-cast aluminum
● Control box material: die-cast aluminum
● Control box cover: ABS plastic
● Operating temperature: – 40 degrees F to +302 degrees F
● Panel size: 4.53 x 0.59 x 2.60 inches
● Circuit box size: 7.48 x 1.34 x 4.13 inches
● Products Included:
● 8 gang switch panel
● Control box with cover
● 50 switch labels and 6 extra fuses
● 60 amp resettable circuit breaker
● Power harness and battery cables
● 2 switch panel brackets
● 1 control box bracket
● Mounting hardware, screws and zip ties

UTV Rollbar Cage Side Mirrors with LED Spotlights
The MPS-RBSVMS is a universal accessory that functions as both a forward-facing spotlight and side mirror to increase the driver’s overall visibility. The anti-glare mirrors with a wide-angle viewing convex are constructed with aluminum alloy housing and rated IP68 to withstand the demands of the off-road environment. Each mirror has a light with 9 LEDs inside a smoke colored lens that produces 4,500 lumens to illuminate the left and right side of the UTV. They are designed to attach to rollbars between 1.5 and 2.5 inches and are ideal for most powersports vehicles.

MPS-RBSVMS Product Specifications
● 1 pair of side mirrors (left and right)
● Aluminum alloy housing designed to withstand the most extreme punishment
● Anti-glare mirror surface
● Wide-angle viewing (convex)
● Smoke colored lens
● 9 LEDs in each mirror producing 4,500 lumens of white light
● Universal adjustable brackets fit 1.5” to 2.5” rollbars
● 1 wiring harness with relay, fuse, and carling switch
● All necessary hardware included

Universal 4.5” Water-Resistant Replacement Rearview Mirror Monitor
Display video from two different camera inputs onto an IP69 rated rearview mirror monitor with the MPS-WRM45. This monitor has signal sensing to show the rearview camera feed when driving in reverse. It is engineered for outdoor vehicles and recommended for use with iBEAM’s TE-MIFM or TE-SBC cameras, but will work with most aftermarket camera inputs. The replacement rearview mirror is 9 inches wide by 3 inches high and features a 4.5-inch digital color LCD screen integrated within the mirror.

MPS-WRM45 Product Specifications:
● Replacement rearview mirror with integrated 4.5” digital color LCD screen
● Fits roll bar mount: TE-RBM
● Water-resistant monitor rated IP69
● 2 video inputs: rearview camera input and second video input

Universal Powersports Bluetooth Media Player with Speakers
Add an FM radio that can also stream music via Bluetooth or from a USB input to 3-inch speakers designed for a wide range of 12volt UTVs/ATVs, motorcycles and outdoor electric vehicles. The pair of water-resistant speakers come with an IP66 rated backlit, blue LED touch screen, control panel and are capable of producing a peak stereo output of 20 watts each (40 watts total). The USB input will play MP3, WMA or WAV music files and provide 1 amp device charging.

MPS-SBSMP3 Product Specifications:
● Touch screen display
● Blue LED back-lit control panel (3” x 2”) with water-resistant IP66 rating
● Built-in FM radio tuner with auto-search and save
● USB input supports MP3/WMA/WAV music files with 1 amp device charging
● Plays music via Bluetooth audio streaming
● Pair of 3-inch flush mount water-resistant speakers
● Peak stereo output power: 2 x 20W
● Suitable for DC 12V UTVs/ATVs, motorcycles and electric vehicles

Polaris Ride Command Audio Adapter
Take full advantage of the audio capabilities in the Polaris Ride Command system with this audio adapter that allows speakers and a subwoofer to be connected to the vehicle. This adapter retains the factory Polaris Ride Command as the source unit and utilizes its built-in crossovers.

MPS-RCLOC Product Specifications:
● Designed for Polaris RZR, Ranger, and General with Ride Command 7” display*
● Retains factory Polaris Ride Command as source unit
● Utilizes built-in crossovers from Ride Command
● Harness plugs into any amp with RCA inputs
● Works on AMP-1, AMP-2, AMP-3 Ride Command connectors
● Includes remote-out to turn-on amplifiers
*See MetraPowerSports.com for up-to-date, vehicle specific information.

RGB LED, Fiber Optic and Dancing Whip Lights
Three new styles of RGB whip lights available in 4 or 6 foot lengths have been added to the Metra PowerSports product line and began shipping this fall. These new whip lights will be on display at SEMA and styles include an RGB LED, fiber optic RGB and dancing RGB whip lights. These whip lights are designed for ATVs, UTVs, dune buggies, quads, side-by-sides, go-karts and other powersports applications, and strong enough to withstand dust, mud, rain and other rough use of off-road applications. They are constructed with a bendable, weather-resistant polycarbonate cover and rated IP67. These long-lasting lights have 50,000 hours of life and include an RF wireless remote control. A demo video and additional product specifications are available online at MetraPowerSports.com.

Whip Light Models:
MPS-RGBWHIP4-1 RGB LED Whip Light 4ft
MPS-RGBWHIP6-1 RGB LED Whip Light 6ft
MPS-FORGBWHIP4 Fiber Optic RGB Whip Light 4ft
MPS-FORGBWHIP6 Fiber Optic RGB Whip Light 6ft
MPS-CRGBWHIP4 Dancing RGB Whip Light 4ft
MPS-CRGBWHIP6 Dancing RGB Whip Light 6ft

Metra Electronics will showcase these new products at the SEMA Show in Las Vegas from November 5th – 8th at booth 37017 in the South Hall Upper Level with their off-road, truck and powersports products. They will also be at Metra’s main booth 11639 in the North Hall. A new catalog from MetraPowerSports will also be released on the opening day of the show and available for download at MetraPowerSports.com.

Thinkware 4K Dash Cam Now Available from AAMP Global

CLEARWATER, FL (10.15.2019) – AAMP Global, an official distributor of Thinkware, has announced the launch of Thinkware U1000 Dashcams. This is the first Thinkware dash cam to feature Ultra HD 4K resolution.

The Thinkware U1000 is a premium 4K UHD Sony Exmor R STARVIS front camera that provides flawless recording quality with Super Night Vision, and Advanced Clear Vision Technology – all managed by the Smartphone Application. Parking Surveillance Mode provides motion and impact detection, time lapse, and energy-saving mode for protection without losing battery.

With built-in ADAS the U1000 owner will have forward collision warning, forward departure warning, and lane change assistance. It will also provide safety camera alert notifications such as red-light camera alerts and speed camera alerts.

Thinkware U1000 also includes Thinkware Cloud. When connected to a smartphone via Wi-Fi, it connects U1000 owners to their vehicles through Thinkware’s app, offering features such as:

  • Live View – Vehicle status can be monitored real-time with the smartphone while driving.
  • Geo-Fencing – Users can set geographical zones, allowing for notifications when the vehicle drives in and out of the pre-selected boundaries. Practical for the parents, rental companies, and fleet management.
  • Locate Vehicle – Users can always know where their vehicle is located, with status updates of the vehicle’s current location every 10 seconds, fully integrated with Google Maps.
  • Driving/Parking Impact Notification – Provides vehicle impact notifications and the ability to remotely check 20 seconds of video of incidents via the cloud.

AAMP offers the following options for the Thinkware U1000:
TW-U1000MU32CHF (MSRP $599.99)

Includes:

  • 4K UHD Forward Facing Camera with Mount
  • 2K QHD Rear Facing Camera
  • Connection Cable From Front to Rear Camera
  • 32GB Micro SD Memory Card with Reader
  • CPL Filter
  • Cigarette Lighter Power Adapter
  • Hardwire Kit
  • Installation Hardware

TW-U1000MU32C (MSRP $499.99)

Includes:

  • 4K UHD Forward Facing Camera with Mount
  • 32GB Micro SD Memory Card with Reader
  • Cigarette Lighter Power Adapter
  • Installation Hardware

For more information visit EchoMaster.com or contact your AAMP Sales Rep.

2019 SEMA Show Mobile App Available Now

The official 2019 SEMA Show mobile app is now available for download. The free app gives Showgoers access to a comprehensive list of all exhibiting companies, seminars, events and more so users can create a personalized plan and maximize their time at the exclusive trade show, held November 5–8 in Las Vegas.

“The SEMA Show mobile app enables Showgoers to leverage all the Show has to offer,” said Tom Gattuso, SEMA vice president of events. “The app has been updated and new features have been added, making it the ideal tool to stay informed on everything happening at the 2019 SEMA Show.”

The free SEMA Show mobile app gives Showgoers access to a comprehensive list of all exhibiting companies, seminars, events and more so users can create a personalized plan and maximize their time at the Show.

New this year is an interactive feature that gives users detailed information on featured vehicles displayed throughout the Las Vegas Convention Center. By simply scanning a vehicle’s QR code, located on a Feature Vehicle sticker attached to the vehicle during check-in, the app will display the vehicle’s year, make and model, information on the exhibitor displaying the vehicle and a list of products used on the vehicle. The app also allows users to access a list of exhibitors from 2018 and any saved product information.

Other features of the 2019 SEMA Show mobile app include:

  • Turn-By-Turn Directions: Find the quickest route from one place to another without the need of a GPS or data service. Simply enter an exhibitor name or room nearest to you and where you want to go, and the app will provide directions.
  • My Schedule: Create a schedule to keep track of the events you wish to attend.
  • New Products Showcase: View all of the products entered into the New Products Showcase, complete with detailed information and photos, exactly where within the Showcase the product is displayed, and directions to the exhibitor’s booth on the Show floor.
  • Product Scanner: Use your smartphone as a scanner at the New Products Showcase to create a list and map of the scanned products.
  • Maps: View floorplans of all SEMA Show halls and how/where they connect to make passage from hall to hall as easy as possible.
  • Exhibitors: Look up all 2019 SEMA Show exhibitors by name, Show section or product category.
  • Events, Celebrity Appearances and Speakers: See lists of all the events, seminars, conferences, celebrity appearances and speakers, including day, time and location.
  • Social Media: Keep up with the feeds of the official SEMA Show social media accounts, including Instagram, Facebook, Twitter and YouTube.
  • Ground Transportation: Find the best way to arrive at the Las Vegas Convention Center. Obtain information on the Las Vegas Monorail, rideshare and hotel shuttles, including pickup locations.
  • SEMA eNews: Stay up to date with the latest news before, during and after the Show.

“A lot of planning has gone into making the app a valuable resource for Showgoers and will make navigating the Show and staying informed easy,” said Gattuso. “Attendees should use it in their Show preparation, while experiencing the event onsite and after they return home form the Show.”

The 2019 SEMA Show mobile app can be downloaded at no cost from the Apple App Store, Google Play Store or www.semashow.com/app

RPM Is a Southeast Rep Firm Coming On Strong

ATLANTA, GA (10.14.2019) – Real Performance Marketing is an Atlanta, GA based rep firm that was started four years ago by 37-year industry veteran Scott Hochmuth. He started in retail in 1982 when an under dash 8-track with a radio/tape switch was still a thing and transitioned to sales rep in 1989. Scott has over 20 years of experience in the Powersports Industry as well which put his company in a good position with the merging of the 12-Volt Audio and Powersports industries.

RPM started in 2016 primarily with Powersports lines since that was where the opportunities were at that time and most audio lines required regional coverage. Scott has never lost his passion for audio and was able to secure MTX Powersports Audio in 2016 and Audio Legion in 2017.

Scott Hochmuth

The last year has seen explosive growth for RPM as they have added Wetsounds, ARC Audio, Audiofrog, MMATS, and MTX Car Audio. They also represent some of the best lines in Powersports with lines like KLIM, LS2, Oxford Products, Brooks Leather, and VEGA.

This year RPM was joined by 31-year Audio Industry veteran Mike Hall to work North Carolina and South Carolina as well as 10-year Powersports Industry veteran Jay McLaurin to work the southern parts of MS, AL, GA and north Florida. Jerry Mattox is handling inside sales and customer service and Jessica Mattox serves as the Office Manager. RPM is in the process of bringing a fourth rep on board for the lines that they cover in South Florida.

Scott stated that “I would have never guessed that 12-Volt Audio would have moved so aggressively into the Marine, side by side, and Harley Bagger markets. We were in the perfect position to benefit from the two industries converging like they have.”

Real Performance Marketing can be reached at 706-386-3550 or scott@realperformancemarketing.net