DIAMOND BAR, CA (07.09.25) – TechForce Foundation, a national 501(c)(3) nonprofit committed to building the pipeline of skilled technicians, has partnered with the SEMA Show, the automotive aftermarket industry’s premier trade event, to present the 7th annual Techs Rock Awards. For the first time in the program’s history, the Awards will be presented live on stage at the 2025 SEMA Show in Las Vegas.

Each year, the Techs Rock Awards recognize standout students and working professionals in the technician field. This year marks a major milestone. Honorees/grand prize recipients will be celebrated live at the SEMA Show, the epicenter of the global automotive aftermarket. In front of thousands of manufacturers, employers, educators, and media, the nation’s top technicians will receive the recognition they have earned through their skill, dedication, and impact.

Winners will be honored on Nov. 5, 2025, during the SEMA Show. Finalists will be selected in six categories: Automotive and Motorsports, Diesel, Collision Restoration and Welding, Aviation Motorcycle and Marine, and Evolving Technologies and HVAC. This year’s judging panel will include well-known voices in the industry, including ChrisFix, YouTube’s most-followed automotive DIY creator, and Humble Mechanic, a trusted voice in technician education and culture.

Technicians are the workforce behind every vehicle on the road, every aircraft in the sky, and every delivery that reaches its destination. These careers are essential to our economy, but they are too often overlooked.

“Technicians don’t just fix things. They keep America moving,” said Jennifer Maher, CEO of TechForce Foundation. “The SEMA Show gives us a national platform to say, ‘We see you. We value you.’ And for the students preparing to join the workforce, it shows there is a future in this field that is respected and real.”

“The SEMA Show is where the automotive aftermarket industry’s future takes shape — through breakthrough products, new ideas, and rising talent,” said RJ de Vera, SEMA Vice President of Marketing. “Technicians play a critical role in that future, and with the TechForce Foundation, we’re proud to spotlight and support those who will carry the torch forward.”

Nominations open June 24 and close Aug. 11. Anyone can nominate a deserving student or technician at www.techforce.org/techsrock. A panel of judges will review submissions and select the finalists. From Sept. 24 through Oct. 15, the public will vote to determine one student and one working technician as Grand Prize Winners. Both will receive an all-expenses-paid trip to Las Vegas to be honored on stage during the SEMA Show.

Since 2018, the Techs Rock Awards have recognized 77 outstanding students and technicians. The program highlights the value of technical careers and helps lift up role models who are shaping the future of the skilled trades.

Visit www.semashow.com and www.techforce.org for more.

ST. GEORGE, UT (07.09.25) – SSV Works proudly announces the release of the first-ever rear-seat plug-&-play dual-subwoofer add-on kit for the 2024-2025 Can-Am® Maverick R Max.

This new kit adds two additional 10” subwoofers that mount under the rear seats, giving riders the ability to run up to four subs total in their Maverick R Max for maximum bass performance.

“This is the ultimate bass upgrade for anyone who already has an audio system and wants more output,” said Kelson Downes, Marketing Director of SSV Works. “With this add-on, you’re not replacing anything, you’re enhancing it. It delivers that chest-thumping bass you can feel whether you’re bombing through the dunes, crawling rocks, or blasting through the desert.”

True Plug-&-Play Expansion. Designed to work seamlessly as an add-on to an existing audio system, this kit integrates effortlessly with SSV Works V-Spec or K-Spec kits, other aftermarket setups, and even the factory JL audio system. It includes pre-loaded under-seat enclosures, a dedicated sub amplifier, and SSV’s signature plug-&-play wiring. No cutting, splicing, or guesswork required.

Built for the Ride. From rotomolded enclosures to marine-grade materials, every element is engineered to thrive in harsh off-road environments. The enclosures are specifically shaped to fit cleanly under the rear seats without interfering with passenger space or vehicle function.

Key product highlights:

• Plug-&-Play: No Soldering, cutting or crimping! Designed to install as easy as possible. Simply bolt down the sub enclosures with the pre-installed speakers, mount the amp and run the vehicle specific plug-&-play wiring, turn the key and go!
• F3™ – The Original Factory Fit & Finish: Each Maverick R Kit looks just the way it should, like it came straight from the factory. Purpose built, our enclosures match the factory styling and fits with seamless precision.
• Trail Ready™: Built for the off-road environment, SSV Works’ audio components will withstand all the harsh riding conditions. From sand, dust, water or snow, you can ride your favorite trails without sacrificing premium audio from SSV Works.
• Premium Quality: Our product is meticulously crafted with high-strength materials, epitomizing premium quality and durability.
• Included Bass Level Control: Adding this kits means you’ll have two amplifiers. Our dual amp controller will allow you to control the bass to all subs. (Only compatible with PXA amps in SSV V-Spec and K-Spec kits.

Backed by a limited lifetime warranty, this innovative audio solution promises both superior sound and long-lasting reliability.

For more information, please visit www.SSVWorks.com, call 818-991-1SSV (1778), or email sales@SSVworks.com.

LIBERTYVILLE, IL (07.09.25) – Take your power to the Classic level of COLOSSUS AUDIO! Colossus Classic amplifiers set the standard for what clean and powerful audio should sound like. Known for sleek design and exceptional sound performance — Colossus Classic amplifiers include monoblock amplifiers and a 4-channel amplifier.

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Whether upgrading your Hifonics car audio system with BIG POWERgains or building your install/setup for the first time, Colossus Classic amplifiers bring a classic size that delivers LOUD SOUND, clean clarity, and ULTIMATE durability.

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DIAMOND BAR, CA (7.7.25) – The automotive aftermarket is coming together in a big way for the 2025 SEMA Show, with 4.6 million square feet of exhibit space booked by thousands of leading brands for the industry’s most important gathering of the year. Taking over the entire Las Vegas Convention Center campus Nov. 4-7, 2025, the Show underscores the strong commitment of manufacturers, service providers, and innovators eager to connect, showcase their latest products, and shape the future of the industry.

“While the broader market is navigating uncertainty, the SEMA Show is a clear signal of strength, innovation, and opportunity across the automotive aftermarket industry,” said SEMA Vice President of Events Tom Gattuso. “We’re delivering a high-energy event that reflects where the industry is headed—driven by product, passion, and purpose.”

With more than 2,000 exhibitors, the SEMA Show continues to be the place where business gets done. From groundbreaking technology and next-generation tools and products to expert-led education and face-to-face networking, the Show offers everything automotive aftermarket professionals need to stay competitive in today’s fast-changing landscape. It’s where relationships are built, products are evaluated, strategies are sharpened, and opportunities come to life.

Thousands of iconic brands will participate in the 2025 SEMA Show, including eBay Motors, Holley Performance Brands, Hoonigan, Hunter Engineering, Optima, Rockford Fosgate, Snap-on, SPARQ, WeatherTech, and many others.

“SEMA is where innovation meets influence, and for SPARQ, we’re honored to be a part of the conversation with exciting plans to introduce new products to SPARQ’s ecosystem,” said SPARQ Co-founder Daniel Nieh. “As a startup pushing the boundaries of automotive technology, exhibiting at SEMA allows us to connect directly with the community that’s shaping the future of the industry—builders, technicians, brands, and enthusiasts alike. It’s not just about showcasing what SPARQ can do; it’s about listening, collaborating, and helping redefine what’s possible.”

Highlighting the 2025 SEMA Show will be participation from a strong lineup of Original Equipment Manufacturers (OEM), including Ford Performance, Honda Racing Corporation USA (HRC), MOPAR/Stellantis, Nissan, and Toyota.

“SEMA is a great platform for Toyota to share our passion for performance and serves as a test bed for our creative and innovative ideas,” said Mike Tripp, Group Vice President of Toyota Marketing. “We are always blown away with how this community engages with our brand and showcases our vehicles to push the boundaries of what’s possible in the automotive industry.”

Innovation across the industry is surging, fueled by a wave of new product launches debuting at the Show. The New Products Showcase will highlight more than 2,000 cutting-edge entries spanning 15 product categories. The SEMA FutureTech Studio will return as another innovation center, showcasing new technologies shaping the marketplace. From internal combustion engines to EVs, hydrogen, hybrids, and synthetic fuels, a wide range of propulsion technologies is powering one of the most dynamic product development cycles the industry has ever seen.

“SEMA represents the heart of the automotive aftermarket industry which aligns perfectly with our mission at Revv,” said Adi Bathla, CEO and Co-founder of Revv. “SEMA continues to be the epicenter of automotive innovation, and we’re constantly pushing boundaries.”

The SEMA Show is maxing out the campus with a diverse and strategic brand mix and exceptional category breadth that reflects the full scope of the industry. The addition of the new International Pavilion reinforces the SEMA Show’s role as a hub for the global automotive marketplace.

Long considered a bucket list item for many car lovers, the Show will open its doors to automotive enthusiasts on Friday, Nov. 7, for SEMA Show Friday – Open to the Public, giving car culture fans a special opportunity to peek behind the curtain of the automotive aftermarket. It’s a powerful way to connect the passion of the enthusiast community with the business of innovation.

“The SEMA Show is gaining momentum heading into November, with continued growth and strong industry support,” said SEMA Trade Show Director Andy Tompkins. “From special events to education to product reveals, we’re delivering a fully immersive experience that celebrates where the industry is now and where it’s going next.”

Attendees are encouraged to register early to maximize their ROI; registration is only $50 for qualified attendees who register by June 27. Participants can also make hotel reservations at guaranteed low rates exclusively for Show attendees through SEMA’s official hotel provider.

Spaces are still available for companies who would like to exhibit and connect with thousands of qualified buyers at the 2025 SEMA Show. For more information, visit www.semashow.com/exhibitor.

For information about the 2025 SEMA Show or to register, visit www.semashow.com. To view this year’s floorplan, log on to www.semashow.com/floorplan.