OXNARD, CA (06.26.25) – Modus has once again demonstrated its ability to enhance and increase luxury vehicle sound systems with its 2024 Aston Martin DB12 install.

“World-class luxury vehicles such as the Aston Martin already come equipped with exceptional factory sound systems and optimal speaker placement,” said Jason Digos, Modus Senior Sales Trainer. “However, there are unique challenges that can limit overall performance. In a convertible with the top down, you lose significant bass and high-frequency output while battling road noise. These performance cockpits are also extremely compact, so low-end response often suffers due to space constraints that prevent proper subwoofer placement and powerful amplification.”

Modus turned to the team at Delta Concepts for this special project. To fabricate the in-floor subwoofer enclosure, Delta collaborated with Fat Fender Garage for 3D scanning and JT Torres from Automotive Entertainment for large-format 3D printing expertise to house a shallow 10-inch Modus Apex subwoofer. The team also integrated two Modus Apex Class A/B 750-watt 4-channel amplifiers and one 750-watt monoblock into the Aston Martin’s existing system. The result is a noticeable increase in power output and overall performance for what was already a high-end factory system.

“Class A/B amplifiers generate significant heat, especially in confined spaces,” Digos continued. “Our PeakCool thermal management technology features an innovative internal heat sink design that ensures optimal heat distribution while maintaining the superior sound quality Class A/B amplification delivers. Both amplifiers are engineered for exceptional energy management and premium sound quality, making them ideal for luxury vehicle applications. The result is dramatically enhanced audio performance that surpasses the original factory system.”

The vehicle will be used as a company demo vehicle at strategic events and locations throughout the year.

For more on the Aston Martin build, please go to: https://vimeo.com/showcase/11685020?video=1093087734

Visit www.modusglobal.com for more.

LIBERTYVILLE, IL (06.26.25) – HEW Powered Subwoofer Systems bring more than just LOUD, POWERFUL sound — they elevate your entire audio experience. Featuring premium ELITE Series subwoofers, each HEW Powered Subwoofer System produces deep, impactful bass that you don’t just hear — but feel. Get ready to take on rich, high-quality sound that brings every song to life with intensity and clarity with HEW!

Coming in 10, 8, and 6-inch Hifonics ELITE subwoofer sizes — HEW Powered Subwoofer Systems are designed for easy installation in smaller spaces and are perfect for those who seek high-quality sound without compromising vehicle room. With a built-in, powerful amplifier ready to pump out clean and high-impact bass straight out of the box, every powered subwoofer delivers on power, volume, and quality.

To learn more, click here.

LIBERTYVILLE, IL (06.25.25) – Maxxsonics has announced the launch of a new business and sales strategy designed to protect the integrity of its brands, uphold the trust of its customers, and reinforce its commitment to authorized sales channels. The initiative will leverage advanced data-driven capabilities to monitor and manage marketplace activity, enhance price policy compliance, and mitigate unauthorized sales activity.

“As our brands continue to grow in visibility and value, it’s critical that we invest in tools and strategies that defend that value across all platforms,” said Sherri Sawyer, Chief Financial Officer at Maxxsonics. “This program is a key step in ensuring our partners and customers experience our products as intended and backed by our full commitment.”

Maxxsonics aims to create a more transparent and reliable shopping experience while also protecting its reseller network. The effort includes and focuses on targeted enforcement and continuous oversight of third-party marketplace listings to ensure alignment with company policies.

“We’ve heard the concerns from our dealers and partners loud and clear. Unauthorized sellers create confusion, damage pricing integrity, and ultimately hurt the customer experience,” said Eddie Ramirez, National Sales Manager. “This initiative shows that Maxxsonics is taking real action to protect our customers and support those who do business the right way.”

The program is already in motion across all Maxxsonics brands, with early results showing positive impact on marketplace consistency and pricing compliance.

For additional information, go to the corporate website at https://maxxsonics.com/.

DIAMOND BAR, CA (06.25.25) – Automotive enthusiasts can now gain access to a thriving automotive community, exclusive discounts on industry and lifestyle brands, and special perks to help them stay on the pulse of the industry by becoming a SEMA+ member at www.sema.org/plus.

Building on the launch of SEMA’s Individual Membership in 2021, the rebranded SEMA+ membership delivers greater value to enthusiasts, consumers, and the industry community. Members can save money on aftermarket parts, gear, and services, spotlight their ride on SEMA social media, save money on tickets to select automotive events throughout the year, and stay updated on industry and advocacy news through a dedicated newsletter–bridging the gap between their automotive passion and the aftermarket community, events, and brands they enjoy.

“The reimagined SEMA+ program is more than a membership; it’s a movement to unite the industry and amplify its collective voice,” said AJ Carney, SEMA Senior Director of Membership. “With exciting new brand partnerships and updated programs and experiences, we aim to strengthen our foundation and further preserve, protect, and grow the automotive aftermarket industry in new and exciting ways.”

SEMA+ also offers great advantages for SEMA business members looking to reach broader consumer audiences. By becoming a benefit partner, businesses can get their brand noticed and promote their products year-round through the SEMA+ member portal.

SEMA+ x FuelFest
SEMA+ has partnered with FuelFest, the nationwide celebration of horsepower, music, and family, to offer its attendees access to a SEMA+ membership for just $5 (+tax) – a savings of $35 off the annual SEMA+ membership price!

“Partnering with SEMA+ is an exciting opportunity to further connect our fans and attendees with new opportunities that benefit them far beyond our in-person events,” said Cody Walker, Founder, FuelFest. “FuelFest is all about sharing with our special family of enthusiasts, and this partnership supports our joint mission of combining excitement for the automotive world with non-stop action.”

FuelFest’s next stop will be local to SEMA HQ and at the foundation of American car culture, the Pomona Fairplex in Pomona, Calif., on Saturday, June 28. SEMA+ members can get 10% off FuelFest tickets by claiming their event discount code within their member only portal.

Following six years of record-setting shows in the Los Angeles area, the legendary National Hot Rod Association (NHRA) joins this year’s event, making possible non-stop head-to-head grudge matches on the world-famous quarter-mile dragstrip, in addition to drifting and music throughout the day. FuelFest ticket buyers – for LA and the additional 2025 events – can secure their discounted SEMA+ membership by scrolling down to the “Add-Ons” section at checkout at www.fuelfest.com.

SEMA+: Your Ride. Your Voice. Your Community.
Anyone can join SEMA+ for just $40 a year — or $35 a year with auto renewal (that’s less than $3 a month) at www.sema.org/plus. New experiences and perks will continue to be added over time. 

Contact SEMA Senior Director of Membership AJ Carney at ajc@sema.org with any questions.    

MIDDLETOWN, CT (06.24.25) – At this year’s Mobile Expo 2025, GoFast Solutions launched its first-ever Vendor Top Gun Sales Challenge—a high-stakes, high-energy showdown that turned the show floor into a true sales battleground.

“With exclusive “day-of-show” specials and hundreds of retailers in the building, we challenged our vendors to outsell their counterparts in an all-out, no-holds-barred sales competition. Putting hundreds of retailers in a room with brand experts armed with smoking deals was a natural fit… toss in good-natured competition, and the result was one of the best Mobile Expos we’ve ever hosted,” said Bob Hernandez, VP of Sales at GoFast Solutions.

“Now it’s time to salute the standout performers who embraced the challenge and rose to the top” Hernandez added.

The 2025 Vendor Top Gun Winners

🥇 1st Place – Windshield Skin (Alan & Miya Bray)
Alan and Miya didn’t just win—they dominated. With strategic selling, powerful product demos, and high dealer engagement, Windshield Skin not only took home 1st Place in the Top Gun Sales Challenge, but was also voted “Best New Opportunity” at Mobile Expo 2025 by attending dealers. A clear sign that their momentum is just getting started.

🥈 2nd Place – Memphis Audio (Ellis Mathis & Chad Boone)
Ellis and Chad delivered on all fronts—closing deals, drawing crowds, and creating buzz. Their high-energy presence and booth design were a hit with attendees, earning Memphis Audio the title of “Best Booth” at Mobile Expo 2025.

🥉 3rd Place – Car Freshner Corporation (Pete Blumsack)
Representing the iconic Little Trees® brand, Pete kept it cool and classic. With product recognition that spans generations and appearances in movies, music videos, and road trips across America, Car Freshner showed how a legacy brand can still turn heads—and convert sales.

“Thank you to all our Vendors as we extend a heartfelt thank you to every vendor who supported and exhibited at Mobile Expo 2025. Your energy, creativity, and commitment are what continue to make this show special. And this is just the beginning. Get ready for an even bigger, bolder Mobile Expo in 2026. We’re raising the stakes, expanding the opportunities, and setting the stage for a new level of dealer engagement. See you at the top” Hernandez concluded.

Visit gofst.com for more.

SAN PEDRO, CA (06.24.25) – Alpine was on site at the 2025 Electrify Expo event at the port of LA in San Pedro CA Saturday, June 21 and Sunday, June 22.

Alpine was set up in the Electrify Expo Show-Off and Aftermarket Pavilion where attendees were the first to receive demos and take advantage of exclusive purchase opportunities of Alpine’s first plug-in play subwoofer and amplifier upgrade kit designed for the Tesla Model 3 Premium and Model Y.

Long Beach-based Alpine authorized retailer, PCH Custom Audio, was also on site in the Alpine booth with Tesla systems available for purchase at special, event only deals, PCH Custom Audio’s Andrew Chavez related there was so much enthusiasm at the event. “We made so many demos. When someone got into a Tesla for a demo they didn’t want to get out! We set a number of appointments for Tesla owners to come into our store for their upgrade installation.”

Continuing “This year there was something extra special in the Alpine booth with the Rebel Off Road ‘Peak Charge’ Tesla Model Y that featured a 2 inch lift kit, off-road ready tires and a roof rack to hold gear. That would certainly be a great vehicle for some off the beaten path adventures. Again, we thank Alpine for giving us the opportunity to be at their booth at the Electrify Expo.”

Visit alpine-usa.com for more.

PLEASANT HILLS, MO (06.23.25) – Chris Pace rolled the Arrowhead Marketing JBL Trailer onto the Cruise Night grounds in Pleasant Hill MO on Friday night, June 20. The third Friday of every month from May to October the Pleasant Hill Downtown Association hosts a Cruise Night. All hot rods, bikes, muscle, cars, and engine powered rolling contraptions are welcomed. Cruise night features raffle 50-50 pot, live music and more. Pleasant Hill it’s a town of less than 10,000 some 30 miles from Kansas City.

During the evening, Chris had a lot of good interaction with attendees as he was in the middle of the venue with the band to the right of the trailer. For several years, Chris has been on the road in the MINK states (MO/IA/NE/KS utilizing the trailer to showcase new JBL products events and be on site at retailers events. Over the years Chris continues to make upgrades to the trailer and now it is a rolling showroom for JBL, Infinity and Epsilon products which Chris represents in the territory.

During the evening, Chris presented the latest from JBL and Infinity speakers with demos as well as Epsilon motorcycle products that he has loaded on the trailer. The motorcycle category is very hot in the marketplace and one side of the trailer spotlights products designed for motorcycle applications.

Chris related “I’ve had the trailer on site at this event previously. Once again we provided countless live demos for attendees and also found out what they’re interest is in automotive upgrades. Speaking to the customers we can always let them know about a nearby dealer that they could go see to add audio products to the ride. On the trailer we actually have competitive products so we can A/B the JBL and Infinity speakers to show how they stand out delivering clean loud sound.”

Concluding “The real summer season is just now getting underway and we will certainly log some miles with the Arrowhead JBL trailer around the MINK states in the coming months.”