DIAMOND BAR, CA (09.11.25) – From drift tracks to concours lawns, photographer Larry Chen has spent two decades capturing the heartbeat of car culture. Now, he brings that passion to the SEMA Show as the newly named Featured SEMA Show Artist, offering fans and the global aftermarket a chance to experience the Show through his lens and meet him in person. The 2025 SEMA Show takes place Nov. 4-7, 2025, in Las Vegas, Nev.

Chen’s influence spans decades, with his work featured in top publications and collaborations with major OEMs, builders, and motorsport series. In 2022, he was honored as the inaugural SEMA Content Creator of the Year, recognizing his impact on the industry and his ability to connect with enthusiasts across generations. Earlier this year, Chen was inducted into the Formula Drift Hall of Fame, the first non-driver to be honored, celebrating his role in capturing the sport’s most electrifying moments.

“Larry Chen’s work transcends photography; it’s a cultural archive of the automotive world,” said SEMA Vice President of Events Tom Gattuso. “His appointment as Featured SEMA Show Artist reflects our commitment to celebrating the innovation and storytelling that drive this industry forward.”

Adding to his legacy, Chen is set to release his debut book, Life at Shutter Speed, a 400-page coffee table masterpiece chronicling 20 years of automotive photography. Featuring over 2,700 images and behind-the-scenes stories, the book is a tribute to the global car culture he has helped define.

“Photography is more than capturing cars, it’s about capturing moments, emotion, and movement,” said Chen. “I’m honored to help shape the visual identity of the Show and bring its energy to life.”

Chen is the first photographer ever selected as Featured SEMA Show Artist, joining a prestigious roster of creatives who have held the title since the program’s inception. The Show selects a new Featured Artist every three years, and Chen becomes the fifth artist to receive the honor, joining an illustrious list that includes Max Grundy, Ed Tillrock, Alex Carmona, and Chip Foose.

His work will be woven throughout the Show’s visual identity, appearing in signage, marketing materials, and exclusive installations that reflect the energy, diversity, and craftsmanship of the automotive community.

In addition to his role as Featured Artist, Chen will also be an exhibitor at the Show, giving attendees the opportunity to meet him in person, purchase signed copies of his new book, and explore a curated selection of his most iconic photography. His booth will feature daily giveaways of exclusive prints, allowing fans to take home a piece of his work. Attendees can also experience a fully interactive photo booth, where they and their friends can pose for photos and walk away with both digital and printed keepsakes, a unique way to capture their time at the Show and connect with the culture Chen has spent years documenting.

“Larry has been an icon in the industry and fixture at the SEMA Show for years, and now we’re thrilled to collaborate with him,” said SEMA Trade Show Director Andy Tompkins. “From Show signage to marketing campaigns, his imagery will be everywhere, bringing a fresh, authentic perspective to the Show.”

Qualified attendees are encouraged to register now to secure discounted rates and maximize their ROI. Registration is $75 through Sept. 26. Hotel reservations at guaranteed low rates are available exclusively through SEMA’s official hotel provider, onPeak.

Spaces are still available for companies interested in exhibiting and connecting with tens of thousands of qualified buyers. For more information, visit www.semashow.com/exhibitor.

TUKWILA, WA (09.10.25) – On Sunday, September 7, Sound Distributions hosted a dealer roundtable to talk about new products and learn more about what’s working in the stores of dealers in attendance. Dealers shared what’s working to drive store traffic in their stores which helped all during the roundtable. New products were also spotlighted.

Rob Sutton and Mike Hall, with Crossover Marketing, were in the house and helped get the word out with the event in Sound Distributions’ Tukwila WA location. Sutton related “Sound Distributions is our exclusive distributor in the Pacific Northwest for KICKER, Linkswell, Dynamat and PCA Enclosures. Working with Ed Weber and the Sound Distributions team for an in-person event like this was very informative. Plans are in the works to do a similar event in their Portland location in the coming weeks.”

For Sound Distributions Ed Weber related “Spending much of the day on Sunday meeting with dealers and enjoying conversations plus good food was very informative. For us, as a distributor, to get information from dealers in the field is very important with all of the online activity. It’s more important than ever for 12volt retailers to connect with consumers in their marketplace. We very much appreciate Rob and Mike helping us get the word out about this Sunday roundtable.”

For more see Sound Distributions and Crossover Marketing.

DIAMOND BAR, CA (09.10.25) – The SEMA Professional Restylers Organization (PRO) has announced the six automotive restyling shops that will compete in its coveted PRO Cup Challenge at the 2025 SEMA Show, Nov. 4-7 in Las Vegas, Nev. The finalists are: Auto Additions Inc., Auto Trim Restyling, Automotive Concepts, DV8 Customs LLC, MARS of Billings, and Sun Line Sunroofs.

Taking place in the West Hall in the PRO Booth (#50197), the PRO Cup Challenge celebrates the creativity, craftsmanship, and innovation of the restyling industry while demonstrating the value of working with manufacturers and dealers to offer market-ready vehicle accessory packages.

The competition challenges finalists to:

• Design an accessory package for a new-model vehicle that appeals to a broad audience.
• Deliver a dealer-ready build, with criteria of no more than 40 labor hours per package installed and a wholesale cost under $12,500.

“The PRO Cup Challenge provides the best opportunity for automotive restylers to showcase their skills and talents on the industry’s global stage,” said Kevin Gillis, PRO Chair. “From stylish designs to accessory upgrades that enhance convenience and comfort, this year’s competition will shine a light on builds designed to excite enthusiasts and deliver greater profit to dealers.”

Bringing its proven expertise back to the competition is Auto Trim Restyling, named the 2024 PRO Cup Challenge’s People’s Choice Award winner for its customized ’24 Toyota Land Cruiser. Meanwhile, newcomers DV8 Customs and Sun Line Sunroofs will make their PRO Cup Challenge debut, showcasing their vision and talent alongside other great shops.

“Attendees can expect a build that shows off our style, creativity, and attention to detail,” said Nick Svec, Managing Partner at DV8 Customs. “We do have a theme locked down and are currently in the creative process of really making it come to life.”

Building on the momentum of past competitions, the 2025 PRO Cup Challenge will feature parts and accessories from leading manufacturers in the restyling realm. While buyers can visit the West Hall and see new products from exhibitors’ booths directly, the PRO Cup Challenge brings their products together in real-world applications, demonstrating how their parts can be used to create stunning, marketable vehicle customizations.

A panel of expert judges will select the PRO Cup Challenge winner based on vehicle marketability, ease of reproduction, creativity, and profitability. Showgoers can also vote for their favorite build, recognizing it with the People’s Choice Award. Winners will be announced at the PRO Happy Hour on Wednesday, Nov. 5, from 4-5 p.m. in West Hall, Booth #50197.

For more information on the PRO Cup Challenge, visit www.semapcc.com.

Qualified SEMA Show attendees are encouraged to register now to secure discounted rates and maximize their ROI. Registration is $75 through Sept. 26. Hotel reservations at guaranteed low rates are available exclusively through SEMA’s official hotel provider, onPeak.

ONTARIO, CA (09.08.25) – PowerBass USA, Inc. has appointed industry veteran John Driscoll to the position of Western Regional Sales Manager.  John brings over 35 years of sales experience to the position and has been a great asset in his previous assignments with a solid track record for proven territory awareness and providing solid dealer network support experience from coast to coast.  John has a passion for the industry and takes a hands-on approach to sales at the core, the dealer level where he takes pride in ensuring that every rep and dealer feels the partnership he brings to the table, and we look forward to that level of enthusiasm here with PowerBass. 

“We are excited to see positive momentum coming to our distributor, dealer, and rep networks under this new leadership in the western region, Jeff Falk and John Driscoll working together will be a powerful sales management team for our network and we look forward to a great future ahead here at PowerBass,” stated Erik Harbour, Vice President.

For more information on PowerBass visit us at www.powerbassusa.com

For more information on how you can become a PowerBass dealer in the Western Region email John at j.driscoll@powerbassusa.com

POOLE DORSET, UK (09.08.25) –  After more than 20 years leading Celsus UK, Paul hands the reigns to son Mark to steer the business into the future. Paul, who incorporated the business back in 2002, has spent years shaping Celsus into a trusted distributor of car audio, marine audio, and electronics. 

A year ago, Paul’s eldest son, Mark, stepped into the role of Managing Director, ensuring a smooth handover and continuity for customers, suppliers, and partners. Mark is excited to build on the strong foundations laid by Paul, taking the business forward while keeping the same personal touch and commitment to service that has defined Celsus from day one.

Paul is now looking forward to retirement on the water, with sailing — his long-time passion — set to take centre stage. Sailing has always been his passion, and retirement gives him the chance to spend more time at the helm of a boat instead of a business. As one chapter closes, another exciting one begins — both for Paul in retirement, and for Celsus UK under Mark’s leadership. 

Everyone at Celsus would like to thank Paul for his incredible contribution and wish him all the very best for the years ahead. 

Paul Baker said, “I would like to thank all our supply partners and customers for their tremendous loyalty over the past 20 years. This has truly been the most exciting and rewarding chapter of my career, filled with memories I will always treasure. As I retire, I look forward to the future – enjoying my passion for sailing and deepening my faith in god.” 

Mark Baker added, “I am proud to be taking the business forward with the help of my youngest brother Josh and our fantastic team. Many positive lessons have been learnt from Paul’s leadership in the company that will help shape the next evolution of the business. A huge thank you to Paul and “cheers” to an enjoyable retirement.” 

For more info, click here.