EMMA USA to Participate in 3 Major Sound Quality Events in 2022

CRYSTAL LAKE, IL (01.20.22) – EMMA Global — founded in 2000 — has successfully emerged as a community of Mobile Media Enthusiasts in more than 40 countries. With this diversity, its formats have evolved significantly, and the EMMA Sound Quality format offers a unique perspective for enthusiasts and competitors who have a desire for feedback and knowledge.

EMMA USA — founded in 2018 — is excited to announce its involvement in three major events for the 2022 sound quality competition season.

The first event will be the second annual Lonestar SQ Shootout, held in Frisco, TX, in cooperation with Italia Hi-Fi, on April 29-May 1, 2022. The second event will be the ninth annual Aggieland SQ Invitational, held in College Station, TX, in cooperation with Mobile Toys, on June 4-5, 2022. The third event will be the tenth annual Steel Valley, held in New Cumberland, WV, on July 22-24, 2022.

As more information becomes available for these events, you may follow the EMMA USA Facebook page for more info and how to register: https://www.facebook.com/emmanetusa or via the website at https://emmausa.org

In addition to the announcement of these events, EMMA USA is pleased to announce the experienced judges and individuals who will execute EMMA’s mission in the USA for providing a neutral, trend-setting platform to promote and carry the fascinating world of custom-made mobile media installations to consumers. Tom Meyers, who continues his third year as the Director of Operations, in addition to Jeff Smith, Ben Zimmerman, Tim Goudy, Mic Wallace, and others.

“EMMA has been a great addition to sound quality competition in the USA. The format brings a new look at the judging process and competitors seem to love it. The response and feedback have been nothing but glowing. EMMA USA held its first finals in 2021 where 46 competitors battled it out for a win during its inaugural USA finals event. I cannot be happier with its success and the support we have received thus far” said Tom Meyers, Director of EMMA USA.  

“The continued growth of EMMA in the USA is the final decisive step to become a real global network for Mobile Media enthusiasts as well as the leading platform for the international Car Media industry. I wish the EMMA USA team the best of luck and success in their work for EMMA USA and great fun with their activities. I hope to come over soon to celebrate with our American friends and to welcome everyone personally on board of the international EMMA Network” said Alex Klett, CEO of EMMA Global.

For more information on EMMA, visit www.emmanet.info — to contact EMMA USA, email info@emmausa.org. For more information on EMMA USA’s calendar of events, visit their Facebook page at facebook.com/emmanetusa

SEMA Applauds Public-Private Effort to Save the Bonneville Salt Flats

DIAMOND BAR, CA (01.20.22) – The Specialty Equipment Market Association (SEMA) welcomes the installation of a new water well and weather and hydrologic equipment used for measuring salt growth conditions as part of its broader Restore Bonneville program. Federal and state funds were released last year to install the monitoring equipment and help increase the volume of salt pumped onto the Bonneville Salt Flats this year to a total of up to 500,000 tons.

As part of the Restore Bonneville program, SEMA and the racing community joined forces with the U.S. Bureau of Land Management (BLM), Utah Department of Natural Resources (DNR), Utah Geological Survey (UGS), and Intrepid Potash Inc. in the collaborative restoration effort. Originally in the 1960s, the racing venue was over 13 miles in length, but the course is now eight miles or less. According to a study by the BLM, the Salt Flats have also shrunk in size from 96,000 acres to about 30,000 acres.

Land speed racers at the starting line. A new water well and weather and hydrologic equipment have been installed as part of the Restore Bonneville program to help increase the volume of salt pumped onto the Bonneville Salt Flats.

Located in northwestern Utah, the Bonneville Salt Flats are composed of densely packed salt remnants of an ancient lakebed formed over thousands of years. They serve as a unique stage set for movies, commercials, marathons, and rocket club launches, and possess rare physical qualities that make it the perfect venue for land speed racing, such as providing a cool surface that doesn’t overheat tires. Since 1914, hundreds of land speed records have been set and broken in a variety of automotive and motorcycle classes. Speed Week, the marquee event at Bonneville, began in 1949, with scores of racers and thousands of spectators descending on Bonneville in the quest for records.

Bonneville serves another important role as a crucial natural resource for potash used primarily in fertilizers. To obtain potash, salt brine is collected in large solar evaporation ponds, from which potash is separated out and processed. The remaining salt is stored and may then be returned to the Salt Flats as salt brine.

Beginning in the 1960s, the BLM issued leases to the north of Interstate 80, where motorsports racing and other recreational activities take place, allowing salt brine to be collected in open ditches for commercial potash processing. The mine operator began pumping the processed salt back onto Bonneville in 1997 as a result of a pilot project SEMA advocated to create. The Restore Bonneville program will help address salt losses that occurred before 1997, when the potash project was operated by previous companies.

The BLM and DNR signed a Memorandum of Understanding in April 2020 to jointly pursue restoration efforts. The program, which SEMA calls Restore Bonneville, will be managed by DNR, in conjunction with the BLM, and operated by Intrepid Potash. The endeavor is strongly supported by SEMA and the Save the Salt Coalition, a collection of companies, organizations, individuals, and land speed racing teams.

In working with Intrepid Potash, the volume of salt laid down on Bonneville will be increased by updating and improving the efficiency of the current pumping infrastructure and water conservation efforts, which includes rebuilding water wells, covering ditches, and installing new pipes and pumps. Great efforts to use water more efficiently will help achieve the goal to increase the volume of salt returned to the salt flats. It will likely take several years to upgrade the infrastructure and gradually increase pumping volumes.

The summer 2021 installation of the new water well and equipment to measure water evaporation rates and collect scientific data represented a tangible start to the ambitious restoration effort. The program will seek to identify the best ways to take advantage of the salt laydown and study the effects on the salt crust and underlying brine aquifer. For example, the program will consider ways to contain the salt within the large pumping area. If current research proves beneficial, efforts may be extended into the future upon funding availability.

Stakeholders are now identifying projects to be pursued in 2022 and beyond to continue increasing the volume of salt being pumped. While the bulk of the program funding will come from federal and state appropriations, both industry and the land speed racing community will voluntarily help pay the costs. Financial contributions from the racing community are gratefully accepted at www.savethesalt.org, a 501(c)(3) organization.

More Companies Are Putting Their New Products and Positives Activities in The 12volt News Show

12VOLT CENTRAL STUDIOS (01.20.22) – Following the recent CES 2022 and SEMA Show 2021 it was more apparent than ever the need for companies to let the members of the 12volt industry know about their new products. With the current uncertainty in the air the in-person event dilemma continues. In past years, 12volt News has worked with nearly three dozen distributors to bring attention to their Spring Shows. The Spring of 2022 sees very little news about distributor shows.

Also, the process that a company utilizes to showcase their efforts to create interest for their brand and products across the marketplace has been disrupted. Many factory sales staffs have not traveled in nearly 2 years. The travel activity of rep firms has also been curtailed.

All companies across the 12volt industry have positive messages they need to deliver about their products and activities to 12volt retailers… that includes manufacturers, reps and distributors. The 12volt News Show is the vehicle to make that happen.

With just a smartphone companies can be featured in The 12volt News Show. Snap and Txt an image to 318 465 0844. Presto, your company could be showcased in The 12volt News Show. That’s the 12voltSTP Tool in action. Information may also be sent via email to mike@12voltnews.com.

With The 12volt News Show there is no booth, freight, travel, hotel, miscellaneous expenses or associated hassles. 12voltvoltnews.com programs, that include visibility in the 12volt Central Studios and the 12voltBeat newsletter, are available to deliver company messages to members of the 12volt industry.

All industries across the business spectrum through the years have benefitted from the in-person experience. For the past 2 years the COVID-19 Pandemic has disrupted activities around the world. 12volt industry disruptions have certainly not been immune to the impact of COVID-19.

Many members of the 12volt industry have already seen the value of The 12voltSTP Tool. With a smartphone it is so easy to showcase a company’s positive activities in the 12volt News. Snap and txt an image to 318 465 0844. Presto…your company could be in the 12volt News.

FOR YOUR BADGE #the12voltnewsshow

On a personal note… This writer began attending CES in Chicago in the early 1970’s. As an award winning Sony distributor principal we hosted distributor shows throughout that 4-state territory… even purchasing a Sony Motorhome as a rolling showroom. With dB SpeakerWorks had booths at MERA plus CES in Vegas. All of those in-person events were terrific. Today, those in-person events are not happening with the same impact.

Let’s put your company in The 12volt News Show. Just Snap and Txt an image, with a few words to 318-465-0844. Presto… Your company could be in The 12volt News Show!

CE Rep Firm End Result Revives Popular Dealer Event in 2022

PITTSBURGH, PA (01.19.22.) – Consumer Electronics rep firm End Result, of Pittsburgh, Pennsylvania, has confirmed the dates for its popular consumer electronics dealer and manufacturer showcase.  Marking its 18th event, The End Result Show will take place onFriday, March 18 at the Bridgewater Conference Center, 10561 Sawmill Parkway, Powell, OH—a location that is easily accessible for dealers located in Ohio, West Virginia, and Pennsylvania.

The one-day event, designed to motivate and educate retail sales teams is entitled, A Time for Transformation to Revive, Survive, and Thrive which is “absolutely needed to successfully move forward in 2022,” says Ed Dalesandro, Principal of End Result and organizer of the show. Home audio, video, and aftermarket automotive retailers are invited to attend to see and hear new products from exhibiting manufacturers, attend educational seminars that cover all the bases from technical sessions to advice on how to create attention-grabbing in-store displays, to effectively using social media to your advantage.  After a full day of activities, all are invited to a special networking social event.

Dalesandro continues, “These are crucial times for brick and mortar independent dealers that are trying to adapt to survive and thrive again. As a rep in the consumer electronics industry, I feel it’s my job to provide dealers with the tools they need to be successful and compete in this moving target of a world. It will take ‘out of the box’ thinking to maintain customer flow and this could be a boom for all of us but it must be carefully orchestrated and well-thought-out.”

A list of seminars will be issued in the next few weeks. Registration to attend the event for Ohio- West Virginia and west Pennsylvania dealers & distributors can be made online at: http://events.constantcontact.com/register/event?llr=cuqf65jab&oeidk=a07eizoojyt67a6a812

Note that lunch and dinner will be included to show attendees.

Stay up to date on news about the show on Facebook: https://www.facebook.com/endresultonline/

Evolution Sales Set to Distribute DS18 in the Pacific Northwest

MONROE, WA (01.19.22) – The initial DS18 order arrived at the Evolution Sales warehouse on Friday, January 14th.

“We set up our first DS18 dealer, Raineer Audio, on Sunday January 16th. We had been speaking with Logan Craver about bringing in the line. When we let him know it had arrived he wanted to come from Lakewood on Sunday, pick out models and take it with him. That happened and we are off to a great start as an authorized distributor with DS18,” Darin Plemel related.

A pallet of DS18 ready to go on the rack in the Evolution warehouse.

Evolution opened as a distributor just over 2 years ago. Plemel’s 12volt history includes 12 years with a rep/distributor in the Pacific Northwest. Darin’s son Devin also works with Evolution as the family serves their growing dealer base across Washington and Oregon. Aunex plus brands Heise, Axxess, iBeam and Shuriken under the Metra umbrella complete the Evolution linecard.

A smiling Logan Craver picking up his order for Raineer Audio-Lakewood WA on Sunday at the Evolution facility in Monroe WA. Note his co-pilot in the SUV.

Chuck Kenney, DS18 Sales Manager, offered, “Evolution Sales was strongly recommended to me by a dealer in the area and that got the ball rolling. We look forward to working with Darin and Evolution Sales to grow the DS18 brand in the Pacific Northwest.”

 Scott Scheffler-Platinum Car Audio in Puyallup WA, picking up this weeks supply of DS18 from the Evolution Sales office in Monroe WA on Tuesday afternoon., January 18th.

“Since opening one of our main objectives has been to stay in touch with activities the marketplace. The DS18 product lineup fills a need in the market. Some sound-off enthusiasts were sourcing DS18 products from outside the area. Now DS18 will be available from dealers in the Pacific Northwest,” Darin Plemel stated.

Evolution Sales is located at 146th Street SE Suite141, Monroe WA 98272

For info, please email darin@evolution-sales.com

Earthquake Sound Releases EQ-4000BT v2 4-Band Parametric Equalizer

HAYWARD, CA (01.19.22) – Take complete control of your mobile audio system with the new Earthquake Sound EQ-4000BT v2 4-band parametric equalizer. With essential features that any mobile audio enthusiast would enjoy, Earthquake went one step further in offering the ability to stream your favorite tunes and playlists from your smartphone or other Bluetooth-enabled devices.

Four input source options are available giving users maximum flexibility for a better listening experience. Subwoofer level and crossover frequency controls are also at the front panel making it easier for users to tailor low frequencies to their listening preferences.

Whether used for personal or commercial audio systems, the new EQ-4000BT v2 will give you the ability to get the most out of your audio system and contour the sound to suit your musical taste.

Click here to visit the EQ-4000BT product page.

The 2022 MECA California Season Kickoff Rocked at Tune Time Stereo

REDLANDS, CA (01.18.22) – The 2022 MECA California Season, with a 2X Double Point Event, took place on Saturday January 15th at the York Street Tune Time Stereo location. MECA SPL and MECA SQ formats took place in the lanes. US Acoustics was the MECA Title Sponsor.

LEFT: Richard Papasin (L) presented Tune Time’s Mike Stoeckmann with a long overdue award from March 2020, which was the last MECA event right before COVID shuttered the whole world.
RIGHT: Papasin (R) presented Jesse Navarro (and his son Adrian Navarro) as two of the new MECA CA SPL judges of the past 2021 season. Adrian was not present at the event.

Tune Time Stereo’s Mike Stoeckmann related, “It felt really good to get the season kicked off with the MECA event. Unfortunately, we had some people and teams that could not attend. ‘Fluvid’ is still going around in this area. Competitors were happy to be here and competing. Business at our store remains strong and we are booked with larger job through February.”

Tune Time Stereo is housed in an industrial building and attendee vehicles spread around the building.

Richard Papasin, MECA California… who headed up the event, offered, “The show was a success with good camaraderie between both the SQL and SPL competitors. With some still rebuilding for the new season, it was a good turnout nonetheless for an early season event with 49 total entries with competitors traveling from as far north as San Jose and Fresno down to Redlands and some from as far south as San Diego and from neighboring states such as Nevada as well.”

Paragon Sales and Marketing was on site with Wayne Smedile and Mike Rios. Two of the company’s world-class ORCA demo cars showcased the best in SQ featuring Mosconi, Focal and Gladen Audio components. Near by an AudioControl tent covered products plus Water, T’s and lanyard Swag.

Papasin continued, “Last but not least, congratulations goes out to “Psychedelic” Scott Butler of Team San Diego Bassheads who made the trek up to Redlands and won both Park and Pound Best of Show (highest Park and Pound score) and SPL Best of Show (highest combined Sound Pressure and Park and Pound score). In MECA CA we have a tradition of awarding a mug for this honor and this is Scott’s first mug.”

LEFT: “Psychedelic” Scott Butler (R) of Team San Diego Bassheads accepts the Team’s awards.
RIGHT: Jesse Navarro points to his new MECA Judges shirt and thinks “So awesome to be a judge… and not be judged. We had a super day with a large group of great folks at the MECA 2X SPL Show.”

Visit mecacaraudio.com and tunetimestereo.com for more.

Ford Patent Drawings Suggest a Multifunction Tailgate is Coming

This article was written by Michael Strong for TheDetroitBureau.com

DETROIT, MI (01.18.22) – The push to draw new pickup buyers forces automakers to do some creative things, including the recent push to add functionality to the tailgate.

General Motors and Ram both have tailgates that provide a myriad of functions easing access or improving hauling capability of their full-size pickups. Ford’s been happy to retain its simple tailgate that offers a step with a handle and that’s about it. 

2021 Ford F-150 Tremor

However, according to the FordAuthority.com, things may be changing.

The automaker’s filed for patents on some designs for a multifunction tailgate and they be showing up sooner rather than later, the web outlet reported.

What’s coming?

The drawings show a tailgate with three vertical sections with the center section featuring a side hinge allowing it to open like a door rather than a truck tailgate, similar to the Ram’s multifunction tailgate. Ford takes it a bit further though as it’s a power tailgate, which likely uses the key fob to control it and perhaps the infotainment section or even an app.

Ford submitted patent drawings for a new multifunction tailgate with three sections

Additionally, the existing step that’s been part of Ford’s tailgate for so long is revised as well. The drawings show a new version of the step that essentially flips down from the rear bumper. This allows for easier access while the tailgate is closed.

However, the drawings also show the existing step and handle are still incorporated into the tailgate itself so owners will have a way to gain better access to the bed regardless of the door is closed or open.

Click to read the full article at TheDetroitBureau.com

Intel Answering Call for More American-Made Semiconductors

Gelsinger previously told journalists his goal to make the company a cornerstone for any national semiconductor strategy.

This article was written by Michael Strong for TheDetroitBureau.com

DETROIT, MI (01.18.22) – The shortage of semiconductors continues to limit production of new vehicles across North America and other parts of the globe. 

However, news reports across the State of Ohio suggest one of the world’s major chip makers, Intel Corp., is preparing to announce plans for a new chip fabrication plant near Columbus, Ohio in the middle of the so-called U.S. “Rust Belt.”  

Intel CEO Pat Gelsinger is looking to position the company as the top supplier of chips to U.S. companies.

New investment headed for Ohio 

The location just outside of Columbus would put the new plant within easy reach of vehicle assembly plants in Michigan, Ohio, Indiana, Illinois and Kentucky down into Tennessee, Georgia, Alabama and Mississippi. 

General Motors, Ford, Stellantis, Subaru, Honda, Toyota, Nissan, Volkswagen, Kia, Hyundai, Mercedes-Benz and Mazda all operate plants in area, stretching from the Midwest into the Southeast. 

Intel, according to the new reports from Ohio, is looking to invest $20 billion in the new plant, which could employ upwards of 3,000 people in what could be the largest economic development project in the state’s history. 

An Ohio plant would be situated close to a variety of auto facilities, including GM’s site in Spring Hill, Tennessee where the new Cadillac Lyriq EV will be produced.

New investment sparked by automotive innovation 

Automation and globalization have had a major impact on jobs in the region during the past four decades but investments in electric vehicles, batteries and electronics are drawing new investment into the area. 

GM and the South Korean firm LG Energy are nearly finished building a new battery plant in Lordstown, Ohioand have broken ground on a second in Spring Hill, Tennessee. GM also is expected to announce plans for a third battery plant near Lansing, Michigan. 

Ford has announced plans for new battery plants in Kentucky and Tennessee. It also plans to build a new assembly plant to build battery-electric trucks outside of Memphis.  

However, IHS Markit noted in a recent report production by the North American auto industry is still limited by the shortage of chips. Both the packaging and fabrication of semiconductors, with some exceptions, is done largely in Southeast Asia, China, Japan, South Korea and Taiwan. 

Click to read the full article at TheDetroitBureau.com

The KICKER AMA Pro ArenaCross 2022 Series Rolled Into Amarillo

AMARILLO, TX (01.17.22) – The KICKER AMA Pro ArenaCross 6-City Series, with 10 races, rolled into the Amarillo National Center on Saturday, January 15th.

“It was cold and very windy outside but inside the action on the track was red hot as riders and attendees were Livin’ Loud. We had a display area in the lobby area and virtually everyone who entered the 10,000 seat Amarillo National Center had to pass by the KICKER setup. We had a selection of KICKER products for all to see. We were talking to members of the crowd about KICKER throughout the evening. Texas is truck country so the new KICKER L7T under seat drew a lot of attention. Powersports in strong in the area so the KICKER PowerBar grabbed attention too.”

The KICKER AMA Pro ArenaCross track set inside the Amarillo National Center was very well prepared.
Graphics on huge screens highlighted action in the Amarillo National Center.

Continuing, “I talked with one fellow, who had a Soundbar from another brand, and he was so amazed at how much better the KICKER PowerBar sounds than what he has when I cranked it up,” Lorin Morrell-Maddog-Media, who is on site and orchestrates the KICKER AMA Pro ArenaCross Series events, related.

For Saturday night’s event the stands were nearly full with attendees very engaged with action on the track. Amateur riders took to the track during the day and pro riders took the track through the evening from 6 until well after 10PM.

Bobby, from JD Glassworks in Lubbock, made the trip to Amarillo with a lovely friend to check out the event. JD Glassworks is a strong KICKER Dealer. Maddog_Media’s Lorin Morrell is on the left.
This amateur racer caught one of the special KICKER T’s shot into the crowd during a break in the Pro Racer heats. He is pictured with his Bullfrog prize and certificate with Lorin Morrell.

In addition to the action on the track T-shirts are fired into the crowd during Pro race breaks and track maintenance periods. An air cannon fired wrapped KICKER T’s into the crowd. A special T has a certificate wrapped inside for a KICKER BullFrog to be picked up at the KICKER display in the lobby. One of the amateur racers caught the KICKER T with the certificate and went to the booth and picked up his Bullfrog prize.

Crowd members also participated in flag-waving sessions for a chance to win a KICKER BullFrog.

A wide selection of KICKER gear was displayed on tables in the lobby.
Racers were flying high when they circled the track.

Concluding, Morrell added, “Bobby from JD Glassworks in Lubbock, a strong Kicker dealer, came over to the event and it was great to visit with him. The KICKER AMA Pro ArenaCross got off to a great start in Loveland and the Amarillo TX event continued the excitement. The KICKER AMA Pro ArenaCross is Livin’ Loud in 2022.”

Visit kicker.com for more.