New SEMA Emissions Certification Program Helps Manufacturers Get Products to Market Faster

DIAMOND BAR, CA (02.03.22) – SEMA introduced a new program to make it possible for automotive aftermarket parts manufacturers to meet the legal requirement for emissions compliance under the Environmental Protection Agency’s (EPA) Tampering Policy. The program, called SEMA Certified-Emissions (SC-E), gives manufacturers the ability to verify that a product meets the EPA’s “reasonable basis” criteria and is therefore legal for sale in 49 states.

For the first time ever, manufacturers have a clear, accelerated path to compliance and can begin selling products legally in 49 states prior to receiving a California Air Resources Board (CARB) Executive Order (EO), which is still a requirement for selling products in all 50 states.

The new SEMA Certified-Emissions program gives manufacturers the ability to verify that a product meets the EPA’s “reasonable basis” criteria for sale in 49 states.

“It’s now easier than ever for manufacturers to demonstrate emissions compliance,” said Mike Spagnola, SEMA VP of OEM & Product Development Programs. “SEMA Certified-Emissions is a major accomplishment in accelerating a manufacturer’s ability to get products to market, and it paves the path to obtaining emissions compliance in all 50 states.”

Since 2014, the SEMA Garage has been instrumental in helping automotive aftermarket parts manufacturers obtain CARB EOs. With state-of-the-art CARB-recognized testing equipment and dedicated expert staff conducting tests and assisting with the process, the SEMA Garage has helped secure more than 500 CARB EOs – over half of all performance parts EOs issued by CARB.

The new SC-E program is comparable to CARB EO requirements and was developed in response to the EPA’s Tampering Policy. SEMA staff will assess manufacturer’s needs and advise as to the most appropriate path forward, whether that includes applying for a CARB EO or SEMA emissions certification. SC-E may help manufacturers get to market about three months before obtaining a CARB EO. SC-E is also ideal for products that may not have a clear path in the CARB EO process (such as Flex-Fuel modifications, HCT equipped intakes, and engine packages).

“SC-E gives manufacturers much greater options and opportunities,” said Peter Treydte, SEMA Director of Emissions Compliance. “This is a significant milestone in the industry’s ability to provide products to consumers. We look forward to working with members and helping them go to market with SEMA Certified-Emissions products.”

The SEMA Garage is available to auto parts manufacturers with all their product development needs. For more information, visit www.sema.org.

KICKER Dealer Sound Solutions at the AMA Pro ArenaCross 2022 Series in Greensboro, NC

GREENSBORO, NC (02.02.22) – When the KICKER AMA Pro ArenaCross 6-City Series raced into the Greensboro Coliseum Complex on Saturday, January 29th, Sound Solutions was set up under the KICKER tents in the lobby. In spite of very cold temperatures and forecasts of snow the 24,000 seat arena was alive with an enthusiastic crowd.

Sound Solutions, with 3 stores in the area, was represented by Nate Hair along with his wife Kelly and daughter. Dennis Montgomery, with Tech Marketing, was also in the house to talk with members of the crowd about the latest KICKER products. Tech Marketing is the area rep firm for KICKER.

Lorin Morrell, Maddog_Media, who orchestrates the KICKER AMA ArenaCross events was also in the house. Morrell woks with the AMA ArenaCross team to get all the KICKER presentation in place at event sites for the 2022 6-City Series.

Nate Hair talking with an attendee who recently had a KICKER system installed in his Tahoe at the Sound Solutions High Point store.

Hair related, “Being under the KICKER tents in the lobby of the Greenville Coliseum Complex was super. We had a chance to talk with many members of the crowd. KICKER Tower Speakers and the PowerBar got a lot of attention in the booth. We had a big Sound Solutions banner in the booth and Lorin arranged for a big banner in the race arena too. I know we gave out over 50 business cards and look forward to seeing folks in the store after the event. There is a good chance our stores in High Point and Winston-Salem will also see consumers from this event.”

All was set under the KICKER tents in the lobby before the event opened.

Montgomery offered, “The KICKER AMA ArenaCross Series draws big crowds of PowerSports enthusiasts. Having Sound Solutions, a key area retailer, on site was a way to drive more visibility for the KICKER brand, products and business. Nate’s wife Kelly and daughter were also in the booth.”

Nate Hair and wife Kelly ready to show KICKER products to crowd members.

Hair continued, “Spending face-to-face time with enthusiasts is terrific. I have been with Sound Solutions for 22 years and we showcase the KICKER brand in all stores… Greensboro, High Point and Winston-Salem NC. One attendee at the event had just had a KICKER system installed in his Tahoe by the Sound Solutions High Point store. He let Dennis and me know how happy he is with his new KICKER system.”

The track was in great shape for the AMA ArenaCross racers.

Throughout the Carolinas its truck country so the new KICKER L7T under seat drew a lot of attention. Powersports is strong in the area too so the KICKER PowerBar grabbed eyes when it cranked it the display… Kicker Marine and Lifestyle products drew interest too. Sound Solutions will benefit having shown those products to members of the ArenaCross crowd.

In addition to the action on the track, KICKER T-shirts were fired into the crowd during Pro Race breaks and track maintenance periods. A special T had a certificate wrapped inside for a KICKER BullFrog that was picked up in the booth.

Visit kicker.com, ncsoundsolutions.com, and arenacrossusa.com for more.

SEMA Launch Pad’s Automotive Entrepreneurs and Inventors Featured on Television Special

DIAMOND BAR, CA (01.02.22) – SEMA Launch Pad, the automotive industry’s product-pitching competition that has propelled inventors and entrepreneurs to successful, thriving businesses since 2013, will be featured for the first time on a nationwide television special on February 13 on the History Channel.

The 2021 competition included a record-high 200-plus competitors vying for the program’s largest grand prize ever, valued at $100,000. The program features 15 semifinalists who competed live in Las Vegas, where they pitched their products and ideas to a panel of industry experts and icons that included Chip Foose (Foose Design), Jared Hare (Addictive Desert Designs), Myles Kovacs (DUB), and Alex Parker (Redline Detection).

The 2021 SEMA Launch Pad, the automotive industry’s product-pitching competition, will be featured for the first time on a nationwide television special on February 13 on the History Channel.

“We’re excited to bring the SEMA Launch Pad to a nationwide television audience,” said Ted Wentz, SEMA Board Member and Chair of the SEMA Launch Pad Task Force. “For years, the SEMA Launch Pad has encouraged and supported product innovation and new ideas. The television program will give a new audience the opportunity to see the depth of the industry’s innovation.”

The automotive industry has been following the 2021 competition through a five-episode YouTube miniseries that generated almost half a million views. The upcoming television special includes brand-new, exclusive coverage of the finale, with the top two finalists competing in front of thousands of industry professionals at the world-renowned SEMA Show in Las Vegas. Viewers will watch as competitors both triumph and falter along the way, with judges asking hard questions and providing candid feedback.

“The Launch Pad is a competition designed to help aspiring entrepreneurs succeed and grow,” said Wentz. “To see the competition unfold on television is inspiring. We hope that it encourages others to bring new products to the marketplace as well.”

To learn more about the SEMA Launch Pad, visit www.sema.org/launchpad.

TURY USA Ships First of Many New FAST Products

DANIA BEACH, FL (02.02.2022) – TURY USA is shipping its first of many new products. FAST, a throttle response enhancement module gives the driver the boost their car needs. With 36 different levels of adjustment, FAST will be sure to make the driving experience a lot more fun!

“This is a must-have for those smaller engine cars and diesel truck owners. WIth the added anti-theft and valet modes, this throttle response kit is perfect for every application!” stated Marty Deane, National Sales Manager.

For more information, contact info@hki-usa.com

The Race Sport Lighting 2022 Complete Line Up

RINGWOOD, IL (02.01.22) – Race Sport Lighting 2022 Full Line Catalogs are now shipping to the industry. These 80-page catalogs contain thousands of Lighting Category solutions, which helps resellers grow their business and find the right lighting solutions for outfitting customer vehicles. Distributor and Dealers can start requesting these B2B catalogs to ship with their orders or from their RSL territory sales rep. Requests can also be sent via email to sales@racesportinc.com.

The 2022 Full Line Catalog has multiple nationwide best sellers that the industry already loves, however it also features some NEW patented technologies like their High Performance GEN4 LED Headlight Kits, and their new Solar Wireless Cab Roof Mount Light kit. The New Product section also features some products already HOT to the market like:

·         The P-Series Projector Perfect LED Headlight All-in-One solution Kit

·         The ColorSMART Chasing LED Underbody Kit

·         MELT Series Auxiliary Lighting

·         LoPro Running Board Switchback LED Lighting System

“It’s always exciting each year to get out the full line catalogs out to the Reps, Distributors, Dealers, and ultimately to the consumer to make a buying decision. There are truly some amazing new technologies that are patented that every dealer should be adding to their line up and positioning themselves for major growth in 2022. Make sure to check out display section in the back and display up. Displays in your store sell more lighting” – Steve Jergensen, President of Race Sport Lighting

Want to view the 2022 Catalog digitally? Click Here Now or check out some of their updated Industry specific catalogs:

·         Motorcycle Lighting Guide

·         Marine Lighting Guide

·         Jeep Lighting Guide

·         ATV/UTV Lighting Guide (Publishing Soon)

Visit racesportinc.com for more.

Oracle Lighting Launches 9-Inch LED Spotlight For Jeeps, Trucks, & Off-Road Vehicles

METAIRIE, LA (02.01.22) – Oracle Lighting has announced the launch of the 9-inch Multifunction 120-Watt LED Spotlight for Jeeps, trucks, and off-road vehicles (p/n 2917-023). The round post mount is now available with an MSRP of $289.95. Oracle’s 7-inch Multifunction 60-Watt LED Spotlight (p/n 2915-023) is also now available with an MSRP of $199.95.

“Whether you are conquering the off-road or just enjoy exploring at night, having adequate lighting is important to spot obstacles in your path,” explained Justin Hartenstein, Oracle Lighting director of development. “This new auxiliary light from Oracle Lighting is designed to offer superior illumination for any Jeep, truck, or off-road vehicle.”

Incorporating both TIR (Total Internal Reflection) and LED Reflector Facing Technology, this design creates a high-quality light output with a precision beam pattern. By combining both optic technologies, this light provides an average 30 degree beam pattern and projects up to 500 yards away.

“The integrated LED marker lights feature both white and amber LEDs which can be used for parking lights, DRL, and/or turn signals,” Hartenstein continued. “This multifunctional automotive spotlight is the perfect solution to your lighting needs. With an Ingress Protection Rating of IP68 and a heavy-duty blacked-out housing, this nine-inch spotlight is rugged enough to last through all of your adventures with an LED lifespan of 80,000+ hours.”

Additional features and specifications include:
• 4x 20w LEDs + 4x 10w LEDs
• Draw: 8.5 Amps @ 12VDC
• Raw/Effective Lumens: 12000lm / 9600lm
• Peak Intensity: 282500cd
• Input Voltage: 9V – 36V DC
• Warranty Period: 1 Year
• ETM Thermal Management Technology
• Compliant with ECE R112/R7/R10
• Heavy duty U mounting racket
• Stainless Steel 304 mounting hardware
• Under/Over voltage protection
• Reverse polarity protection

Louisiana-based Oracle Lighting has been designing innovative lighting products and technologies for the automotive/12Volt, powersports, motorcycle, and marine markets since 1999. Oracle’s philosophy is this: in today’s world of fly-by-night vendors, we think it is important to partner with businesses that you can trust to be there for you today, tomorrow, and for years to come.

For more information on Oracle Lighting and its full product line, visit www.oraclelights.com, call (800) 407-5776, or email info@oraclelights.com.

ORCA Ships New Auditor EVO Line for 2022

CAMARILLO, CA (02.01.22) – ORCA Design and Manufacturing announced it is currently shipping the latest models of its popular Focal Auditor line. Rebranded Auditor EVO, the line adds two slim versions of its 6.5-inch component and coaxial speakers as well as a redesigned tweeter.

The 2022 Auditor EVO line consists of six coaxial kits ranging from 4 inches to 6×9 inches, along with three component kits in five-inch and 6.5-inch sizes. The inverted-dome tweeter in each has been redesigned with the stylish Focal logo in black and the component versions come with surface mount cups and flush-mount bezels.

The 6.5-inch ACX 165 coaxial and ASE 165 component set gain slimmer counterparts in the ACX 165S and ASE165S. The speaker depth is reduced by 25 percent thanks to a redesigned basket and magnet structure. The resulting technology maintains quality midbass performance while enabling fit into doors and panels with limited depth.

“Auditor has been a great addition to the Focal line, especially as more customers opt to perform value-focused upgrades to their factory systems,” said Nalaka Adikari, sales director for ORCA. “We’ve worked closely with Focal to bring new options to our retailers that fit more applications. The addition of shallow drivers let more drivers experience Focal’s superior audio performance.”

All models of the 2022 Auditor EVO line are currently shipping to authorized Focal retailers. For more information, visit focal-america.com.

The KICKER AMA Pro ArenaCross 2022 Series Raced into the Greensboro Coliseum Complex

GREENSBORO, NC (01.31.22) – The KICKER AMA Pro ArenaCross 6-City Series, with 10 races, raced into The Greensboro Coliseum Complex on Saturday, January 29th, for Round 6. In spite of very cold temperatures and forecasts of snow the 24,000 seat arena was alive with an enthusiastic crowd.

The crowd filed into the Greensboro Coliseum Complex for Round 6 of the KICKER ArenaCross on Saturday night, January 29.

“It was cold outside but inside the action on the track was red hot as riders and attendees were Livin’Loud. The KICKER display setup in the lobby area attracted enthusiasts through the evening. Dennis Montgomery, with KICKER area rep firm Tech Marketing, spent time showing KICKER products to members of the crowd. In addition Nate Hair from area retailer Sound Solutions talked KICKER with consumers throughout the night,” Lorin Morrell, Maddog_Media who orchestrates KICKER’s presents at the events, stated.

It was an action packed night on the track.

Sound Solutions showcases the KICKER brand in their stores in Greensboro, High Point and Winston-Salem NC. One attendee at the event had just had a KICKER system installed in his Tahoe by the Sound Solutions High Point store. He let Dennis Montgomery know how happy he was with his new KICKER system.

Enthusiasts checked out KICKER products in the lobby display.

Continuing, “Throughout the Carolinas its truck country so the new KICKER L7T under seat drew a lot of attention. Powersports is strong in the area too so the KICKER PowerBar grabbed eyes when we cranked it on the display… Kicker Marine and Lifestyle products drew interest too,” Morrell related.

KICKER audio, Powersports, Marine and lifestyle products were on display.

For Saturday night’s event the stands were nearly full with attendees very engaged with action on the track. Amateur riders took to the track during the day and pro riders took the track through the evening from 6 until well after 10PM.

This lucky crowd member caught the special KICKER T with the certificate and picked up the BullFrog prize.

In addition to the action on the track KICKER T-shirts were fired into the crowd during Pro Race breaks and track maintenance periods. A special T had a certificate wrapped inside for a KICKER BullFrog to be picked up at the KICKER display in the lobby. A lucky member of the crowd had a big smile when the Bullfrog was picked up.

Sound Solutions worked the event and has a store in Greensboro as well as stores in High Point and Winston-Salem.

Concluding Morrell added, “The KICKER AMA Pro ArenaCross got off to a great start in Loveland. Successful events in Amarillo and Oklahoma City/Guthrie OK preceded Greensboro. Each event has added excitement to the 2022 Series. Next stop is Reno NV, February 4th and 5th, with Rounds 7 and 8. The KICKER AMA Pro ArenaCross is Livin’Loud in 2022.”

Visit kicker.com for more.

Nakamichi Year-End Wrap Up

MIAMI, FL (01.31.22) – Last month, Diplomat Trading hosted Robin McNeal and Jason Proios at their Miami headquarters for several days of meetings. The meetings were capped by a video conference with the sales and marketing staff from Nakamichi Asia which featured virtually remote representatives from Singapore, Hong Kong and China. 

Pictured left to right are Jason Proios, Robin McNeal and David Bradman in the Nakamichi showroom.

Topics of discussion included new models, market trends, sales projections and of course product availability. Production schedules were finalized for products that would ship before the Lunar New Year. “I feel better now about Q1 inventory,” noted Robin McNeal, National Sales manager for Nakamichi Car Audio. “To date we have introduced five new 2022 head units; two Double DIN (one with CarPlay and Android Auto) and three single DIN models. We should have several new CarPlay-Android Auto units to show at the February KnowlegdeFest in Las Vegas.”

Award for an Outstanding Job was presented to Robin McNeal.

During the trip McNeal was presented with a special award For an Outstanding Job in 2021. “I am very honored to receive this recognition and want to thank everyone involved that helped grow the Nakamichi business,” stated McNeal. ”A special thank you goes to David Bradman at Diplomat for giving me this opportunity.”

Since returning to the U.S market in 2020, Nakamichi Car Audio has expanded its dealer network both direct and through select distribution to car audio retailers in all 50 states including Alaska and Hawaii.

For more information about Nakamichi Car Audio visit www.nakamichicaraudio.com

MTX Audio Announces New Polaris RZR Audio Kits and Components Available for Pre-Order

PHOENIX, AZ (01.31.22) – MTX Audio, of the MiTek Electronics and Communications Group, is announcing pre-order for their new audio kits and components for Polaris RZR Pro XP Side-by-side vehicles is now available through their website and authorized dealers. The new products are compatible with all 2020 and newer models.

The four main Thunder audio kits consist of three and five speaker options with power coming in at a thundering 1000 watts RMS for vehicles equipped with and without the Polaris Ride Command system. These complete audio solutions feature all wiring and hardware needed to quickly get you behind the wheel enjoying the industry-leading sound quality and trail tested durability you’ve come to expect from MTX Audio.

In addition to these, MTX is also offering two OE add-on audio kits that can expand or improve an existing factory audio system. First is the add-on subwoofer kit that comes complete with a loaded 10” ported subwoofer enclosure, 600-watt monobloc amplifier, amplifier mounting system and complete plug and play wiring. The second is the rear speaker kit to add a set of 6 1⁄2” coaxial cage mount speakers with integrated RGB lighting. This kit includes the speakers, mounting hardware, RGB lighting controller, plug and play harness and OE interface.

Also available for pre-order are the new PROXP-20-FS front component speakers with integrated RGB lighting and the PROXP-20-SW subwoofer enclosure for the same series of vehicles. The front speaker system features an all-weather 6 1⁄2” midrange driver preinstalled in a rotationally molded enclosure that mounts in the factory location beneath the dash. Combined with that is a high output, soft dome tweeter that mounts in the existing housing on the top of the dash. These components have been engineered to maximize your audio experience without sacrificing legroom or sound quality while riding. The PROXP-20-SW features a high output 10-inch subwoofer in a high mounted, ported design that installs in the dash. The enclosure is intended to be coupled with the MUD600-1 mono-block amplifier and features a front firing design to maximize bass output. The port allows it to produce deep vibrating bass while the high mount placement prevents water intrusion in most riding applications.

With an expected shipment time of mid-March, you won’t want to delay in getting yours secured today and be the first in your group to show off the next best audio solution in UTV audio systems. For more information and to find an MTX dealer near you visit them at www.mtx.com.