Author: 12VoltNews

Arrowhead Sales At The Imports Versus Domestics Night Show

Posted on by in Industry.

NORTH KANSAS CIY, MO (08.12.25) – On Saturday night, August 9, Chris Pace rolled the Arrowhead Sales JBL trailer onto the grounds in North Kansas City for the Import versus Domestic Night Show. The KC Showdown Organization set up the event that was open to Imports and Domestics for cars, trucks and motorcycles. The Top 30 and Best Competitors received awards. There was a best light display that provided first, second and third place awards as a the hop-off contest that was free to enter with cash awards.

Chris Pace rolled the JBL trailer set up mid afternoon for the event that started at 5 PM.

“Denny Eddy and KC Showdown present super events like this around the Kansas City area that allow people to show off their vehicles plus it creates a lot of interest across the automotive community for aftermarket add-ons for attendees and enthusiast to check out. Certainly I talked to you over 80 people at the event” Chris Pace, Arrowhead Sales & Marketing, related.

Music from the trailer can be broadcast across the event.
After dark, the hop-off contest drew a crowd.
Music from the JBL trailer was an invitation for street dancing.
The video crew on site was capturing the action.

The JBL Trailer showcases a number of products for live demos from JBL and infinity gear. “I’ve made a lot of upgrades on the trailer that makes the trailer the PA system on site and center stage. After dark there was street dancing to music from the trailer. Hot products for demo were JBL Club Components or the JBL Stadium and Infinity Kappa 6.5s” Pace added.

Stay tuned for more as Chris covers MO, IA, NE and KS with the JBL trailer.

Harley-Davidson Appoints Artie Starrs as President and Chief Executive Officer

Posted on by in Industry.

MILWAUKEE, WI (08.12.25) – Harley-Davidson, Inc. has announced that its Board of Directors (“Board”) has appointed Artie Starrs as President and Chief Executive Officer, effective October 1, 2025. Artie joins Harley-Davidson from Topgolf Callaway Brands, where he served as CEO of the Topgolf International, Inc. (“Topgolf”) subsidiary.  

“Artie is an accomplished business leader who brings extensive experience managing strong brands and global operations,” said Troy Alstead, Presiding Director. “His track record of delivering top and bottom-line growth, combined with his experience in franchise driven industries, are both huge assets for Harley-Davidson at this time in the Company’s history. Artie understands the special place Harley-Davidson occupies in culture and in the lives of our riders. I’m confident that Artie can further enhance this connection with current riders while bringing new people into the H-D community.” 

As CEO of Topgolf, Mr. Starrs was responsible for delivering on the overall vision and growth of the brand and establishing it as one of the premier sports entertainment companies in the world. He managed a portfolio of over 100 global recreational venues with over 30,000 employees, with a track record of driving growth and financial performance. Under Starr’s four and a half years of leadership. Topgolf’s revenues grew over 50%, from $1.1 billion in 2021 to $1.8 billion annually, and the brand expanded into five additional countries across Europe and Asia.

Between 2013 and 2021, Mr. Starrs held leadership roles at Yum! Brands’ subsidiary, Pizza Hut, most recently as Global CEO. During his time at Pizza Hut, Starrs led the brand to over 18,000+ locations across 110 countries. Prior to this role, he was President of Pizza Hut U.S. and before joining Yum! Brands, he served as Chief Financial Officer for Rave Cinemas. Mr. Starrs began his career as an investment banker at Wasserstein Perella.

Mr. Starrs said, “It’s a huge privilege to be joining Harley-Davidson as President and CEO, and I am grateful for the opportunity to help steward this incredible company. I have long admired the unique position Harley-Davidson has in the hearts of its riders and fans; there is no brand that brings the same level of community and rebellious spirit as Harley-Davidson. I’m excited by the tremendous potential to both drive growth and further enhance the H-D experience for all, and I look forward to working with the dedicated Harley-Davidson employees and dealer network as we start this journey together.”

Mr. Starrs will join the Harley-Davidson Board of Directors upon assuming the role of CEO. Jochen Zeitz will continue in his role as Chairman, President and CEO until October 1, 2025, after which he will remain a senior advisor to the company through February 2026 to facilitate a smooth transition. The Board has appointed Troy Alstead to succeed Mr. Zeitz as Chairman of the Board effective October 1, 2025.

Mr. Alstead added, “On behalf of the entire Board of Directors, I want to sincerely thank Jochen for his outstanding leadership and many significant contributions as Chairman, President, and CEO for over five years. This has included the creation and successful execution of The Hardwire, our five-year strategic plan, in addition to steady stewardship through one of the most challenging periods in the Company’s history. Additionally, the Board recognizes the substantial value unlocked for the Company through the recent HDFS transaction, which Harley-Davidson will benefit from for years to come. We are grateful for his vision and commitment, and we wish him all the very best in the future.” 

“It’s been an honor to lead Harley-Davidson over the past five years and to work alongside such talented and passionate teams,” said Jochen Zeitz. “I’m incredibly proud of what we’ve achieved together, and I want to thank the Board, the Harley-Davidson leadership team, and all our employees for their unwavering dedication and hard work. I leave with the confidence that we’ve laid a strong foundation for the Company’s future. I wish Artie every success as he leads Harley-Davidson into its next chapter.” 

Learn more at harley-davidson.com.

Source: Harley Davidson, Inc. via investor.harley-davidson.com

KICKER Was Livin’Loud And Flyin’ High At The Sturgis Rally 2025

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STURGIS, SD (08.11.25) – At the Sturgis Rally 2025 KICKER‘s presence was centered at the American Flat Track Races and the Kicker ArenaCross Race.

The KICKER Team of Jeremy Wynn and Steven Bambrough, along with Lorin Morrell- MaDDog Media, rolled out of the KICKER HQ in Stillwater OK on August 2nd pulling the large KICKER Trailer display for the 850 mile ride to Sturgis, SD.

Jeremy, Steven and Lorin rolled out of KICKER HQ early Saturday morning, August 2, for Sturgis SD.

Morrell related “We were certainly glad to be back at the Sturgis Rally to work the plan at the American Flat Track Races and the KICKER ArenaCross. This set up really worked extremely well to have a large presence at those venues and benefit from the wide visibility for KICKER branding.”

Enthusiast checking out KICKER products underneath the awning at the trailer.
Riders circling the track and in the foreground KICKER Tower Speaks hooked for the PA system.

Once the KICKER trailer was set up with the awning in place attendees were able to come by and check out the loaded Harley Roadglide and Kawasaki UTV for the enthusiast to experience. Morrell related “We had so many people open their eyes wide when they heard the systems.. several people wanted specific model numbers so they could add KICKER gear to their bikes and UTVs once they got back home.”

KICKER was flying high at the Buffalo Chip in the ArenaCross Bowl.
PA announcers covering the action during the KICKER ArenaCross race.

There was even more exciting news for KICKER during the American Flat Track Racing with KICKER branding around the track. In ArenaCross Bowl Kicker Marine Tower speakers were spotlighted. The speakers utilized were actually KICKER speaker Pods being driven by the PA system. There were many comments that this was the best set up people had heard in an outdoor arena.

Steven, Jeremy and Lorin paused for a quick moment to snap this image.

Very early Saturday morning, August 9, Jeremy, Steven and Lorin headed south and made the 850 mile ride in one long day as both Jeremy and Steven are licensed commercial drivers.

Planning is already underway for Sturgis next year with even more KICKER presence at The Sturgis Motorcycle Rally 2026.

Visit kicker.com for more.

Images provided by Lorin Morrell.

The 12volt Central Studios On The Beat For Positive Industry News

Posted on by in Featured.

SHREVEPORT, LA (08.11.25) – The 12volt Central Studios staff has been showcasing positive news across the 12volt industry for 31 years. Today it is more important than ever to showcase positives across the 12volt industry. Vendors, reps, distributors and retailers must all work together to connect with consumers and let them know the wide variety of products that are available for their vehicles to drive business.

The 12volt industry is not a deck-and-four like it was in the 1960s. Consumers’ cars, pickups and RVs offer such a wide variety of opportinities for upgrades including in-vehicle connectivity, security, dash cams, wheels, tires, graphics, window tint and more.

Just a small part of the Sturgis Rally action!

The motorcycle industry is now such a hot category as evidenced by the recent Sturgis Rally 2025. This town of Sturgis has a population of 7020 people. Over the last 10 days the estimated crowd of bikers on site was a reported 400,000.

Custom Sounds traveled from Austin TX to be on site supporting Rockford Fosgate.

The Audio Edge Team rolled 1380 miles from Nederland TX to be on site to support Kenwood at the Sturgis Rally.

The side-by-side market is another growth category available for proactive 12volt retailers. The UTV takeover this past week in Winchester Bay OR was another opportunity that is being driven by UTV enthusiasts with a desire for aftermarket upgrades.

KICKER was livin’loud and flying high at the Arenacross Race at the at the Buffalo Chip during the Sturgis Rally.

The marine category continues to be a great opportunity for proactive 12volt retailers to connect with a community to make music fun on the waves. Lighting shines brightly in the cove or dock at night.

RaceSport Lighting lights up the dock!

To drive business in all of the above categories industry members must come together to connect with consumers to let them know the wide variety of products that we make in all of the above categories. It’s so important for 12volt retailers to connect with those communities to drive the in-store experience and provide expert installation. Consumers today are on their smartphones and laptops in this digital era. That said, consumers cannot experience the bass, mids and highs on their phone or laptop. Expert installation in the retailer’s bay delivers a much better result for consumers than the DYI experience.

UTV Stereo was on site at the UTV Takeover as Colby Boeser, flanked by Matt and Chris, was on site supporting their The RP Store.

Steve Cope, ZZ2 National Sales Manager, gets ready for his time with Houston Car Stereo on the road with TOLA Rep David Toliver-Synergy Marketing.

The 12volt Central Studios staff, with very valuable support from friends and industry members, is on the road and news beat to showcase the much needed positives across the 12volt industry today.

The above images showcase positives from this past week.

CRUX Radio Replacement with SWC, Multi-angle Backup & Lane Watch Camera Retention for Select HONDA CRV Vehicles 2016-UP

Posted on by in Industry.

RESEDA CA (08.11.25) – The CRUX SWRHN-62CV is a premium radio replacement interface designed for select amplified & non amplified 2016-Up Honda CR-V vehicles with dual 24-pin factory & 20 pin connectors. It enables seamless installation of an aftermarket radio while retaining essential factory features—including steering wheel controls, the multi-angle rearview camera, lane watch camera, factory auxiliary input, and USB functionality.

This kit also provides navigational outputs such as Reverse, Illumination, Parking Brake, Vehicle Speed Sense, & Lane Watch Camera. Pre-programmed for plug-and-play convenience, this interface ensures a smooth upgrade experience without sacrificing key OEM features. Kit includes an antenna adapter and USB retention cable.

Features:

  • Retains factory features in select Honda vehicles while functioning with an aftermarket radio
  • Pre-programmed to retain Steering Wheel Controls
  • Provides navigational outputs: Reverse, Illumination, Parking Brake, Vehicle Speed Sense, & Lane Watch Camera Outputs
  • Retains factory Multi Angle Rear View camera
  • Retains factory Lane Watch Camera
  • Retains factory Auxiliary Input
  • Includes Antenna Adapter & USB retention cable
  • EIA color coded wiring for easy installation

NOTES:

1. Supports both Amplified & Non -amplified vehicles

2. Does not retain Rear Seat Entertainment system (RSE)

3. Includes Crux Video Switcher to retain lane watch and rear view camera retention

4. If Vehicle does not have factory lane watch camera interface will still work

To learn more, click here.

The 12volt Central Studios On The Beat For Positive Industry News

Posted on by in Featured.

SHREVEPORT LA (08.10.25) The 12volt Central Studios staff has been showcasing positive news across the 12volt industry for 31 years. Today it is more important than ever to showcase positives across the 12volt industry. Vendors, reps, distributors and retailers must all work together to connect with consumers and let them know the wide variety of products that are available for their vehicles to drive business.

The 12volt industry is not a deck-and-four like it was in the 1960s. Consumers’ cars, pickups and RVs offer such a wide variety of opportinities for upgrades including in-vehicle connectivity, security, dash cams, wheels, tires, graphics, window tint and more.

Just a small part of the Sturgis Rally action!

The motorcycle industry is now such a hot category as evidenced by the recent Sturgis Rally 2025. This town of Sturgis has a population of 7020 people. Over the last 10 days the estimated crowd of bikers on site was a reported 400,000.

Custom Sounds traveled from Austin TX to be on site supporting Rockford Fosgate.

The Audio Edge Team rolled 1380 miles from Nederland TX to be on site to support Kenwood at the Sturgis Rally.

The side-by-side market is another growth category available for proactive 12volt retailers. The UTV takeover this past week in Winchester Bay OR was another opportunity that is being driven by UTV enthusiasts with a desire for aftermarket upgrades.

KICKER was livin’loud and flying high at the Arenacross Race at the at the Buffalo Chip during the Sturgis Rally.

The marine category continues to be a great opportunity for proactive 12volt retailers to connect with a community to make music fun on the waves. Lighting shines brightly in the cove or dock at night.

RaceSport Lighting lights up the dock!

To drive business in all of the above categories industry members must come together to connect with consumers to let them know the wide variety of products that we make in all of the above categories. It’s so important for 12volt retailers to connect with those communities to drive the in-store experience and provide expert installation. Consumers today are on their smartphones and laptops in this digital era. That said, consumers cannot experience the bass, mids and highs on their phone or laptop. Expert installation in the retailer’s bay delivers a much better result for consumers than the DYI experience.

UTV Stereo was on site at the UTV Takeover as Colby Boeser, flanked by Matt and Chris, was on site supporting their The RP Store.

Steve Cope, ZZ2 National Sales Manager, gets ready for his time with Houston Car Stereo on the road with TOLA Rep David Toliver-Synergy Marketing.

The 12volt Central Studios staff, with very valuable support from friends and industry members, is on the road and news beat to showcase the much needed positives across the 12volt industry today.

The above images showcase positives from this past week.

Prodigy Car Audio Wins ESB Audio Prize On The 12volt Spin-To-Win Wheel 333

Posted on by in Uncategorized.

12VOLT CENTRAL STUDIOS (08.09.25) The 12volt Spin-to-Win Wheel was created to bring an element of fun to the 12volt industry. The weekly 12volt Spin-To-Win Wheel is now spinning in Year 7.

The 12volt Spin-To-Win Wheel rolled for the 333rd time on Friday morning on August 8th. The Wheel landed on the ESB Audio space and the Prodigy Car Audio slip was drawn from the jar. An Instagram post of the winning spin slip was posted. A video of the Wheel spin was also posted. 

Click to view.

We reached out to the winning retailer to let them know the good news Chris Bennett will be sending their ESB Audio Prize. Frank Duenas answered the phone and was very happy to hear the news. He is familiar with the ESB Audio and ZAPCO brands. Prodigy Car Audio is located in Manteca CA and specializes in car audio, lighting, tint, custom systems and more. Frank notes ‘Life is better Loud’.

Spinning out a winner each Friday, a lucky 12volt retailer can win a cool prize and top brands receive visibility across the 12volt marketplace.

12volt brands with a space on the 12volt Spin-To-Win Wheel include KICKER, RDV, PowerBass, CRUX, JBL, Kenwood, JVC, Race Sport Lighting, EBS Audio, King Boxes, Massive Audio, Q Power and VIPER. 12volt News and 12voltBeat $100. cash awards also have spaces on the 12volt Spin-To-Wheel for the winning 12volt retailer.

Past winners of the 12volt Spin-To-Win include…Stereo & Video Center-Tyler TX, The Outlaw Garage-Franklin TN, Exotic Sounds-West Palm Beach FL, Endless Possibilities-Aurora IL., Go Auto Sound in Union City NJ, Al&Ed’s South Bay CA, No Limitz Car Audio in Upland CA, Neil’s Specialty-Eureka CA, Sturgess Customs-Lexington SC, Audio By Art-San Antonio TX, SMS Car Audio in Marreo LA and Sweet Wheelz in Mississauga Ontario Canada, Cartronics in Biscayne FL, The CarAudio Shop in St Louis MO, Exotic Sounds in West Palm Beach FL, High North Customs in Grand Prairie Alberta Canada and AMS Audio in Bakersfield CA, Team QRT in Abbeyville LA and California Sound in Fontana CA and Jackie Cooper Electronics, Oklahoma City OK, MARS Audio-Orlando FL, All American Audio in Nutley NJ, Proline Car Stereo in Brooklyn NY, Custom Shop Miami, Tunes and Tint in Lakeland FL, Mobile Concepts Inc in Mokena IL, Seismic Auto Sound in Concord CA, Brooklyn Car Audio in Brooklyn NY, Audio Solutions in Florence MS, Enhanced Customs in Largo FL, Rayco Auto Clinic, Audio Design in San Jose CA, Go Bass Mode in Florida, Avenue Sound in Freeport NY, Audio Plus in Riverview FL, Stereo Zone in Whittier CA, In-Phase Car Audio in Omaha NE, AutoLife Group, N&H Electronics, SK Customs, Land & Sea, The Audio One, NC Custom Shop,Tint World Orlando, Ricky Smith’s Audio, VIP Custom Woks, Mobile Audio Concepts, Audio Lad, Sound Sensations, Dave’s Stereo, Stereo Design, Badlands Customs, Custom Audio-Erie PA, Voltz Autosports-Bridgeport CT, Infinity Sound and Security-Kissimmee, Autosport Plus-Canton OH, Stereo City Pros in Carmichael CA, Devine Concepts in Naples FL, The Sound Shop in Indian Trail NC, Extreme Performance Audio in Fresno CA, Audio Depot in Arlington TX, Audio Security in Houston TX, Earmark Car Audio and Marine in Lewisville TX, Audio Jam in Bear DE, Stereo City Ontario, Ontario CA, Audio By Art, San Antonio TX, Code Zero Customs in Tulsa OK, Ken’s Car Tunes in Mobile AL, Soundz Plus in Naperville IL, Markland Designs in Lithonia GA, Electronics Plus in Salinas CA, Xtreme Autosports in Santa Clarita CA, Superior Audio Sounds in San Angelo TX, Model Electronics in Ramsey NJ, Texas Dreamz Customs in Spring TX, Wired Electronics in Linden NJ and Intense Car Audio in OKC, OK, Underground Auto in Sarasota FL, Car Toys Tulsa in Tulsa OK,  Real Audio in Erie PA, Go Autosound in Union NJ, DFM Stereo in Ukiah CA, Impact Tint and Audio in Tyler TX, Mobile Sound Systems in Arlington TX, Redline Audio and Performance In Spindale NC, Car Audio Land in San Diego CA, Audio X Custom Car Audio in Florence AL, River Oaks Car Stereo in Houston TX, American Radio Orlando in Sanford FL, Illustrious Customs in Woodbridge VA, Remote Start Pros in Lawrence MA, HiPro Audio in Victoria TX, AudioPlanetNY in Huntington Station NY, Endless Possibilities in Aurora IL, Audio Finesse in Santa Monica, Drive Customs in San Luis Obispo CA, Custom Works, Noblesville IN, AtoZ Detail in West Haven CT, Cars 843 in Charleston SC, CarTunes Atlanta in Atlanta GA, Mobile Concepts in Garwood NJ, Duke’s Car Stereo in Flint MI, Infinity Auto Sound, King Car Audio in Norwalk CT, PopTronics in Baltimore MD, Sanford Sound in Sanford ME,  Angelvip2474 in Draper UT, Dynamic Car Audio in Baltimore MD, Hi-Pro Audio in Victoria TX, Car Stereo Max in Houston, Pro Audio Center in Richland MS, Rhodes Off-Roads in Farmington MO, Model Electronics in Ramsey NJ, Class A Sounds in Athens OH. Just Audio Video in North Providence RI, CT_Custom in Philadelphia, Audio Solutions in Florence MS and The Audio Shop RC in Rapid City SD, DG Motorsportz in High Point NC, ST Mobile in Texarkana TX, AR Custom OC in Orange CA, Temecula Mobile Sound in Temecula CA,  Unique Auto Sound in Lindenhurst NY, D’s Garage in Corona CA and DS2 Mobile Solutionz in Tomball TX, C G Car Audio in Kissimmee FL, California Audio in West Valley City UT and The Action Audio Store in Wethersfield CT, Eclipse Car Audio in Vancouver WA, Electronics Depot Car Audio in Altamonte Springs FL. Car Audio Garage in Pearland TX, Pinnacle Autosound in Lake City FL, J H Audio in Bowling Green VA, The Car Audio Shop StL in High Ridge MO, Anthonys Car Stereo in North Highlands CA, Flynn Audio in Middleton WI, Living Loud Car Audio in Pelham AL, Trail Star Audio in Minnesota, On The Spot Audio in Pennsauken NJ, Animated Car Audio in Essex MD, West Coast Car Audio in Citrus Heights CA, Modified Auto Sound in East Alton IL, Star Car Audio in Hermiston OR, VapeNAudio in Clovis CA, SoundWorks in Millersville MD Eclipse Car Audio in Vancouver WA, J A Custom Audio in Houston TX Jose Electronics in North Hills CA,  Sound Proof Car Stereo in Douglasville GA, Auto Additions in Springfield IL, Elite Car Audio in Hollywood CA, Masters Car Stereo in Greenville SC, Audio Plus in Eden NC, Seismic AutoSound in Novato CA, Car Audio Addicts in Pittsburgh PA and AudioKing Tinting in Yakima WA, Arias Tint and Alarms in Duncanville TX, Odeh Car Audio in Gadsden AL, 12volt Specialist in Newark DE, Cutting Edge Audio in San Diego CA, Southern Auto Fab in Lafayette LA, California Sound in Fontana CA, Big Boyz Toyz in Florence SC, 740 Audio in Athens OH and 12volt Outfitters in Hollywood FL., High Quality Auto Sound, Lawrence MA, Custom Car Stereo SC in Spartanburg SC, Zier Box in Dallas TX, Maximum in Manville NJ, Audio Car Stereo in Miami FL, Mach 1 Audio in Washington MO, Doren Car Stereo in Queens Village NY, Side-x-Side Audio in South Charleston WV, Sound Concept in Nanuet NY, Pda Road Gear in Littleton CO and A-Plus Audio and Tinting  Newington CT, Audio Electronics in Indianapolis IN, Tint and Sound in Frederick MD, Tint World Wilmington DE, VIP Autoworks in Mentor OH, All Out Audio in Killeen TX, Yong’s Audio in Indianapolis IN, Custom Audio Concepts in Lima OH, Clear Vibrations in Quakertown PA, The Outlaw Garage in Columbia TN, Xpert Car Audio in Layton UT, No Doubt Window Tint in Ardmore OK, San Diego Car Stereo in San Diego CA, Smart Audio in Lawrence MA, Car Audio One in Chula Vista CA, Audio Excellence in Orlando FL, Ultimate Sounds 1 in Wilmington NC, King Kong Custom Audio in Albuquerque NM. Manny’s Customs in Stockton CA, OD Car Audio in Pasco WA, Car Tunes on Line in Largo FL, INOV8 Audio in Houston TX, Kartel Mobile Electronics in Waterbury CT, Pro Auto Sound in Hialeah FL Mobile AVC in Brunswick ME, Fabulous Auto Alarms in Passaic NJ, Jimmy_Sound_System in Lawrence MA, American Audio Concepts in Houston TX, Arias Tint and Alarm in Duncanville TX, Big Papas Car Audio in Cincinnati OH, Houston Audio Lab in Houston TX, 901 Sound in Memphis TN, Kurtz Car Stereo in Traverse City MI, Sound By Stephen, Music In Motion in Alsip IL, Current Automotive Design in Sparta NJ, Prestige Sounds in Pompano Beach FL, Mobile AVC in Brunswick ME, Telza Audio in Columbia SC, Limelight Automotive in Webster NY, Victory Lap Auto Restyling East Moline IL, Unique Audio VA in Lorton VA, Builds by Paul in Litchfield AZ, Voodoo Customs in Haltom City TX, Elevated Design in Phoenix AZ, Mobilework/Tintworks in Santa Maria CA, Nappo Car Audio in Houston, Platinum Car Audio in Washington, Ballistic Audiowerks in Smithsburg MD,  Xteme-Car Audio in Bremerton WA, Beltline Motors in Decatur AL, Ultimate Sounds in Chattanooga TN, Santa Fe Auto Sound in Overland Park KS, Soundelux Car Audio in Chula Vista CA, Kartele Mobile Electronics in Waterbury CT, BK Audio in Pasco WA, CenCal Audio in Madura CA, Xtreme Auto Sound in Louisville KY,  Victorylap Auto Styling in East Moline IL, Car Trendz in Alexandria VA, BLVD Customs in Lakeland FL, Audio Systems in Montclair CA, Fitment_nyc_shop in Jamaica NY, King Audio in Norwalk CT. Foss Audio in Tukwila WA, OG Car Audio in Kissimmee FL, Tint and Tunes in Sacramento CA, Dr Dashboard in Evansville IN, The Sound Shop in Chino CA, Extreme Concepts in Albertville AL,The-King of Custom in Longwood FL, Car Audio Depot in Modesto CA and Audio Dreams in Acworth GA, PCH Custom Audio in Long Beach CA, Crazy Ralph’s Car Stereo in Gonzales LA,  Joe’s Cycle Therapy in Somerset MA, Cal Custom Audio in Tracy CA, NWA Audio in Bentonville AR,  XT Audio in Miami, Tim’s Audio in Newport OR, Build’s By Paul in Litchfield AZ, DAW Discount Audio in Paramount CA and M12 Audio in Bluefield WVA,  Jam City Pros in Caddo Mills TX, Finishline Shop in Lumberton NJ, Genuine Custom Audio in Riverside CA,Ballistic Autowerks in Hagerstown MD, Jeff’s Custom Car Audio in Royce TX, Pitbull’s in Houston, Aspen Sound in North Spokane WA, CP Designs in Jarrell TX and D&B Sales in Ft Wayne IN, Precision Custom Audio in Riverview FL, The King of Custom, Active Sound in NC,  Car Stereo Plus in Sumter SC,  Audioworks DE in Newark DE, Active Sounds in NC  Speed Car Audio in Dallas, Voodoo Customs in Luling LA,  BK Customs 616 in Grand Rapids MI, TPD HiFI in Broken Bow OK, HiFi Crusin’ in Hattiesburg MS, Superior Audio Sounds in San Angelo TX Intense Kustom Audio in Brentwod NY, California Audio in West Valley UT, H A  Ross Entertainment, Voodoo Customs in Haltom TX, Absolutely Creative Customs in Boulder CO, Mobile Sound in Temecula CA, Redline Auto Sports in Hicksville NY, Sparked Innovations in Knoxville TN and Boosted Build in Warrenton OR.

Congratulations to all.

WTF……Win This Friday……See the next 12volt Spin-To-Win Wheel on Friday, August 15th.

Custom Sounds At The Sturgis Rally 2025 With Rockford Fosgate, Kenwood and Hertz

Posted on by in Featured.

STURGIS, SD (8.08.25) – Custom Sounds is on site, with a large footprint, and is having a great Motorcycle Rally in Sturgis for the 85th Anniversary. Custom Sounds is fully stocked on all motorcycle audio kits from Rockford Fosgate, Kenwood and Hertz. The Custom Sounds Team is certainly jammin’ in downtown Sturgis with bike demos on site for each brand.

Custom Sounds was jammin’ in downtown Sturgis with Rockford Fosgate, Kenwood and Hertz.
Tents set up as install bays were filled with bikes.
Custom Sounds Mike Cofield (R) and Gary Biggs from Momentum Marketing pictured as they toured the large booth footprint.

Gary Biggs-Momentum Marketing and David Magana from Elettromedia USA are on hand to support Mike Cofield and his sales and installation teams. Momentum Marketing members Ben Pugh and Jimmy Bradfield are also on site for the Sturgis
Rally 2025.

This Tech is working hard completing this installation.
This image shows the scope of the footprint size.

Biggs stated “Mike and the Custom Sounds Team are a well-oiled machine when selling and installing Rockford Fosgate, Hertz and Kenwood motorcycle audio systems.”

Cofield related “I love my vendors and sales reps and I get such great support from them. Everything at the Sturgis rally 2025 has been absolutely great.

The Sturgis Motorcycle Rally is the largest in the world and is held annually in the Black Hills and in Sturgis SD the first 10 days of August.

Momentum Marketing’s Jimmy Bradfield (L)and Mike Tang, with Team Progressive, are supporting Rockford Fosgate with stops at multiple booths across the Sturgis Rally.

For more see customsounds.com.

MTX MA Marine Amplifiers Now Available

Posted on by in Industry.

PHOENIX, AZ (08.08.25) – MTX, a MiTek Electronics and Communications company, is excited to announce the new line of MTX Marine Amplifiers is now available for purchase and shipping. These new models take the proven power and performance of the THUNDER series amplifiers and outfit them for life on the water.

Each model features a conformal-coated circuit board to protect against moisture and salt, along with stainless steel hardware to prevent long-term corrosion. Compact chassis designs allow for flexible installation, while real-world dynotested output ensures consistent, high-performance sound in any setup.

Inside, every amplifier runs on efficient Class-D circuitry for cooler operation and lower power draw. Installers and users will appreciate thoughtful features like concealed top-mount tuning controls and clip detection lights for precise setup. Mono and five-channel models also include an external bass control
remote.

Each unit has a unique “birth certificate” that showcases individually tested power ratings that
often exceed the listed specifications. This unwavering attention to detail ensures that consumers
receive reliable, high-performance equipment that is designed to exceed expectations.

Advanced Marine Features

  • Conformal-coated circuit boards for water and salt protection
  • Corrosion-resistant stainless steel hardware
  • High-efficiency Class D design for powerful, cool-running performance
  • 1-ohm stability on mono and five-channel subwoofer outputs
  • External bass control remote included (mono and 5ch models)
  • Clip detection light for precise tuning
  • Concealed top-mount controls for a clean install
  • High-level 10V input and Tiffany-style RCA connections
  • Built-in protection against thermal, short, and voltage issues
  • Dyno Power Rating Certificate included with every amp
    The new Marine series includes mono-block, four-channel, five-channel, and six-channel models,
    covering a wide range of system configurations.

Please visit MTX.com for more information or to find a dealer.

MTX Dealers – contact your representative for exclusive details.

2025 SEMA Show: The Center of the Automotive Universe Returns

Posted on by in Industry.

DIAMOND BAR, CA (08.08.25) – The automotive aftermarket is coming together in a big way for the 2025 SEMA Show, with 4.6 million square feet of exhibit space booked by thousands of leading brands for the industry’s most important gathering of the year. Taking over the entire Las Vegas Convention Center campus Nov. 4-7, 2025, the Show underscores the strong commitment of manufacturers, service providers, and innovators eager to connect, showcase their latest products, and shape the future of the industry.

“While the broader market is navigating uncertainty, the SEMA Show is a clear signal of strength, innovation, and opportunity across the automotive aftermarket industry,” said SEMA Vice President of Events Tom Gattuso. “We’re delivering a high-energy event that reflects where the industry is headed—driven by product, passion, and purpose.”

With more than 2,000 exhibitors, the SEMA Show continues to be the place where business gets done. From groundbreaking technology and next-generation tools and products to expert-led education and face-to-face networking, the Show offers everything automotive aftermarket professionals need to stay competitive in today’s fast-changing landscape. It’s where relationships are built, products are evaluated, strategies are sharpened, and opportunities come to life.

Thousands of iconic brands will participate in the 2025 SEMA Show, including eBay Motors, Holley Performance Brands, Hoonigan, Hunter Engineering, Optima, Rockford Fosgate, Snap-on, SPARQ, WeatherTech, and many others.

“SEMA is where innovation meets influence, and for SPARQ, we’re honored to be a part of the conversation with exciting plans to introduce new products to SPARQ’s ecosystem,” said SPARQ Co-founder Daniel Nieh. “As a startup pushing the boundaries of automotive technology, exhibiting at SEMA allows us to connect directly with the community that’s shaping the future of the industry—builders, technicians, brands, and enthusiasts alike. It’s not just about showcasing what SPARQ can do; it’s about listening, collaborating, and helping redefine what’s possible.”

Highlighting the 2025 SEMA Show will be participation from a strong lineup of Original Equipment Manufacturers (OEM), including Ford Performance, Honda Racing Corporation USA (HRC), MOPAR/Stellantis, Nissan, and Toyota.

“SEMA is a great platform for Toyota to share our passion for performance and serves as a test bed for our creative and innovative ideas,” said Mike Tripp, Group Vice President of Toyota Marketing. “We are always blown away with how this community engages with our brand and showcases our vehicles to push the boundaries of what’s possible in the automotive industry.”

Innovation across the industry is surging, fueled by a wave of new product launches debuting at the Show. The New Products Showcase will highlight more than 2,000 cutting-edge entries spanning 15 product categories. The SEMA FutureTech Studio will return as another innovation center, showcasing new technologies shaping the marketplace. From internal combustion engines to EVs, hydrogen, hybrids, and synthetic fuels, a wide range of propulsion technologies is powering one of the most dynamic product development cycles the industry has ever seen.

“SEMA represents the heart of the automotive aftermarket industry which aligns perfectly with our mission at Revv,” said Adi Bathla, CEO and Co-founder of Revv. “SEMA continues to be the epicenter of automotive innovation, and we’re constantly pushing boundaries.”

The SEMA Show is maxing out the campus with a diverse and strategic brand mix and exceptional category breadth that reflects the full scope of the industry. The addition of the new International Pavilion reinforces the SEMA Show’s role as a hub for the global automotive marketplace.

Long considered a bucket list item for many car lovers, the Show will open its doors to automotive enthusiasts on Friday, Nov. 7, for SEMA Show Friday – Open to the Public, giving car culture fans a special opportunity to peek behind the curtain of the automotive aftermarket. It’s a powerful way to connect the passion of the enthusiast community with the business of innovation.

“The SEMA Show is gaining momentum heading into November, with continued growth and strong industry support,” said SEMA Trade Show Director Andy Tompkins. “From special events to education to product reveals, we’re delivering a fully immersive experience that celebrates where the industry is now and where it’s going next.”

Attendees are encouraged to register early to maximize their ROI; registration is only $50 for qualified attendees who register by June 27. Participants can also make hotel reservations at guaranteed low rates exclusively for Show attendees through SEMA’s official hotel provider.

Spaces are still available for companies who would like to exhibit and connect with thousands of qualified buyers at the 2025 SEMA Show. For more information, visit www.semashow.com/exhibitor.

For information about the 2025 SEMA Show or to register, visit www.semashow.com. To view this year’s floorplan, log on to www.semashow.com/floorplan.