TORRENCE, CA (08.25.25) – Pioneer Electronics (USA) Inc., Car Electronics Division, announced today that Crossover Marketing Southeast has been appointed to represent Pioneer in Texas, Oklahoma, and Arkansas.

Building on their successful collaboration in the Pacific Northwest, which focuses on dealer support and expansion of the dealer base, Pioneer Electronics (USA) and Crossover are carrying that momentum into this expanded area, which will be spearheaded by Managing Partner Shawn Simpson.

“We are pleased to see Crossover Marketing extend its reach. Their dedication to excellence, deep dealer expertise, and support of the Pioneer brand makes them a strong partner in executing our go-to-market strategy in today’s evolving business environment,” said Larry Rougas, Executive Vice President, Pioneer Electronics (USA) Inc. “As the industry continues to adapt to shifting consumer expectations and rapid technological advancements, having trusted partners like Crossover Marketing ensures that Pioneer can remain responsive, strengthen dealer relationships, and deliver greater value to our customers. Their ability to bridge market insights with execution will be instrumental in expanding our presence and driving growth in the territory.”

“This move validates our approach and fits perfectly with our strategic long-term plans,” said Rob Sutton, Owner and Managing Partner of Crossover Marketing. “With Shawn’s relationships and the tools we already have in place, I can assure you we’ll make an immediate positive impact.”

For more see Pioneer and Crossover sites.

12VOLT CENTRAL STUDIOS (08.23.25) The 12volt Spin-to-Win Wheel was created to bring an element of fun to the 12volt industry. The weekly 12volt Spin-To-Win Wheel is now spinning in Year 7.

The 12volt Spin-To-Win Wheel rolled for the 335th time on Friday morning on August 22nd. The Wheel landed on the KICKER space and the PMC Customs slip was drawn from the jar. An Instagram post of the winning spin slip was posted. A video of the Wheel spin was also posted. 

We reached out to the winning retailer to let them know the good news KICKER will be sending their KICKER Prize. Mike answered the phone in White Oak PA and was very happy to hear the news. Their business there is rocking with a new store and consumer events.

Spinning out a winner each Friday, a lucky 12volt retailer can win a cool prize and top brands receive visibility across the 12volt marketplace.

12volt brands with a space on the 12volt Spin-To-Win Wheel include KICKER, RDV, PowerBass, CRUX, JBL, Kenwood, JVC, Race Sport Lighting, EBS Audio, King Boxes, Massive Audio, Q Power and VIPER. 12volt News and 12voltBeat $100. cash awards also have spaces on the 12volt Spin-To-Wheel for the winning 12volt retailer.

Past winners of the 12volt Spin-To-Win include…Stereo & Video Center-Tyler TX, The Outlaw Garage-Franklin TN, Exotic Sounds-West Palm Beach FL, Endless Possibilities-Aurora IL., Go Auto Sound in Union City NJ, Al&Ed’s South Bay CA, No Limitz Car Audio in Upland CA, Neil’s Specialty-Eureka CA, Sturgess Customs-Lexington SC, Audio By Art-San Antonio TX, SMS Car Audio in Marreo LA and Sweet Wheelz in Mississauga Ontario Canada, Cartronics in Biscayne FL, The CarAudio Shop in St Louis MO, Exotic Sounds in West Palm Beach FL, High North Customs in Grand Prairie Alberta Canada and AMS Audio in Bakersfield CA, Team QRT in Abbeyville LA and California Sound in Fontana CA and Jackie Cooper Electronics, Oklahoma City OK, MARS Audio-Orlando FL, All American Audio in Nutley NJ, Proline Car Stereo in Brooklyn NY, Custom Shop Miami, Tunes and Tint in Lakeland FL, Mobile Concepts Inc in Mokena IL, Seismic Auto Sound in Concord CA, Brooklyn Car Audio in Brooklyn NY, Audio Solutions in Florence MS, Enhanced Customs in Largo FL, Rayco Auto Clinic, Audio Design in San Jose CA, Go Bass Mode in Florida, Avenue Sound in Freeport NY, Audio Plus in Riverview FL, Stereo Zone in Whittier CA, In-Phase Car Audio in Omaha NE, AutoLife Group, N&H Electronics, SK Customs, Land & Sea, The Audio One, NC Custom Shop,Tint World Orlando, Ricky Smith’s Audio, VIP Custom Woks, Mobile Audio Concepts, Audio Lad, Sound Sensations, Dave’s Stereo, Stereo Design, Badlands Customs, Custom Audio-Erie PA, Voltz Autosports-Bridgeport CT, Infinity Sound and Security-Kissimmee, Autosport Plus-Canton OH, Stereo City Pros in Carmichael CA, Devine Concepts in Naples FL, The Sound Shop in Indian Trail NC, Extreme Performance Audio in Fresno CA, Audio Depot in Arlington TX, Audio Security in Houston TX, Earmark Car Audio and Marine in Lewisville TX, Audio Jam in Bear DE, Stereo City Ontario, Ontario CA, Audio By Art, San Antonio TX, Code Zero Customs in Tulsa OK, Ken’s Car Tunes in Mobile AL, Soundz Plus in Naperville IL, Markland Designs in Lithonia GA, Electronics Plus in Salinas CA, Xtreme Autosports in Santa Clarita CA, Superior Audio Sounds in San Angelo TX, Model Electronics in Ramsey NJ, Texas Dreamz Customs in Spring TX, Wired Electronics in Linden NJ and Intense Car Audio in OKC, OK, Underground Auto in Sarasota FL, Car Toys Tulsa in Tulsa OK,  Real Audio in Erie PA, Go Autosound in Union NJ, DFM Stereo in Ukiah CA, Impact Tint and Audio in Tyler TX, Mobile Sound Systems in Arlington TX, Redline Audio and Performance In Spindale NC, Car Audio Land in San Diego CA, Audio X Custom Car Audio in Florence AL, River Oaks Car Stereo in Houston TX, American Radio Orlando in Sanford FL, Illustrious Customs in Woodbridge VA, Remote Start Pros in Lawrence MA, HiPro Audio in Victoria TX, AudioPlanetNY in Huntington Station NY, Endless Possibilities in Aurora IL, Audio Finesse in Santa Monica, Drive Customs in San Luis Obispo CA, Custom Works, Noblesville IN, AtoZ Detail in West Haven CT, Cars 843 in Charleston SC, CarTunes Atlanta in Atlanta GA, Mobile Concepts in Garwood NJ, Duke’s Car Stereo in Flint MI, Infinity Auto Sound, King Car Audio in Norwalk CT, PopTronics in Baltimore MD, Sanford Sound in Sanford ME,  Angelvip2474 in Draper UT, Dynamic Car Audio in Baltimore MD, Hi-Pro Audio in Victoria TX, Car Stereo Max in Houston, Pro Audio Center in Richland MS, Rhodes Off-Roads in Farmington MO, Model Electronics in Ramsey NJ, Class A Sounds in Athens OH. Just Audio Video in North Providence RI, CT_Custom in Philadelphia, Audio Solutions in Florence MS and The Audio Shop RC in Rapid City SD, DG Motorsportz in High Point NC, ST Mobile in Texarkana TX, AR Custom OC in Orange CA, Temecula Mobile Sound in Temecula CA,  Unique Auto Sound in Lindenhurst NY, D’s Garage in Corona CA and DS2 Mobile Solutionz in Tomball TX, C G Car Audio in Kissimmee FL, California Audio in West Valley City UT and The Action Audio Store in Wethersfield CT, Eclipse Car Audio in Vancouver WA, Electronics Depot Car Audio in Altamonte Springs FL. Car Audio Garage in Pearland TX, Pinnacle Autosound in Lake City FL, J H Audio in Bowling Green VA, The Car Audio Shop StL in High Ridge MO, Anthonys Car Stereo in North Highlands CA, Flynn Audio in Middleton WI, Living Loud Car Audio in Pelham AL, Trail Star Audio in Minnesota, On The Spot Audio in Pennsauken NJ, Animated Car Audio in Essex MD, West Coast Car Audio in Citrus Heights CA, Modified Auto Sound in East Alton IL, Star Car Audio in Hermiston OR, VapeNAudio in Clovis CA, SoundWorks in Millersville MD Eclipse Car Audio in Vancouver WA, J A Custom Audio in Houston TX Jose Electronics in North Hills CA,  Sound Proof Car Stereo in Douglasville GA, Auto Additions in Springfield IL, Elite Car Audio in Hollywood CA, Masters Car Stereo in Greenville SC, Audio Plus in Eden NC, Seismic AutoSound in Novato CA, Car Audio Addicts in Pittsburgh PA and AudioKing Tinting in Yakima WA, Arias Tint and Alarms in Duncanville TX, Odeh Car Audio in Gadsden AL, 12volt Specialist in Newark DE, Cutting Edge Audio in San Diego CA, Southern Auto Fab in Lafayette LA, California Sound in Fontana CA, Big Boyz Toyz in Florence SC, 740 Audio in Athens OH and 12volt Outfitters in Hollywood FL., High Quality Auto Sound, Lawrence MA, Custom Car Stereo SC in Spartanburg SC, Zier Box in Dallas TX, Maximum in Manville NJ, Audio Car Stereo in Miami FL, Mach 1 Audio in Washington MO, Doren Car Stereo in Queens Village NY, Side-x-Side Audio in South Charleston WV, Sound Concept in Nanuet NY, Pda Road Gear in Littleton CO and A-Plus Audio and Tinting  Newington CT, Audio Electronics in Indianapolis IN, Tint and Sound in Frederick MD, Tint World Wilmington DE, VIP Autoworks in Mentor OH, All Out Audio in Killeen TX, Yong’s Audio in Indianapolis IN, Custom Audio Concepts in Lima OH, Clear Vibrations in Quakertown PA, The Outlaw Garage in Columbia TN, Xpert Car Audio in Layton UT, No Doubt Window Tint in Ardmore OK, San Diego Car Stereo in San Diego CA, Smart Audio in Lawrence MA, Car Audio One in Chula Vista CA, Audio Excellence in Orlando FL, Ultimate Sounds 1 in Wilmington NC, King Kong Custom Audio in Albuquerque NM. Manny’s Customs in Stockton CA, OD Car Audio in Pasco WA, Car Tunes on Line in Largo FL, INOV8 Audio in Houston TX, Kartel Mobile Electronics in Waterbury CT, Pro Auto Sound in Hialeah FL Mobile AVC in Brunswick ME, Fabulous Auto Alarms in Passaic NJ, Jimmy_Sound_System in Lawrence MA, American Audio Concepts in Houston TX, Arias Tint and Alarm in Duncanville TX, Big Papas Car Audio in Cincinnati OH, Houston Audio Lab in Houston TX, 901 Sound in Memphis TN, Kurtz Car Stereo in Traverse City MI, Sound By Stephen, Music In Motion in Alsip IL, Current Automotive Design in Sparta NJ, Prestige Sounds in Pompano Beach FL, Mobile AVC in Brunswick ME, Telza Audio in Columbia SC, Limelight Automotive in Webster NY, Victory Lap Auto Restyling East Moline IL, Unique Audio VA in Lorton VA, Builds by Paul in Litchfield AZ, Voodoo Customs in Haltom City TX, Elevated Design in Phoenix AZ, Mobilework/Tintworks in Santa Maria CA, Nappo Car Audio in Houston, Platinum Car Audio in Washington, Ballistic Audiowerks in Smithsburg MD,  Xteme-Car Audio in Bremerton WA, Beltline Motors in Decatur AL, Ultimate Sounds in Chattanooga TN, Santa Fe Auto Sound in Overland Park KS, Soundelux Car Audio in Chula Vista CA, Kartele Mobile Electronics in Waterbury CT, BK Audio in Pasco WA, CenCal Audio in Madura CA, Xtreme Auto Sound in Louisville KY,  Victorylap Auto Styling in East Moline IL, Car Trendz in Alexandria VA, BLVD Customs in Lakeland FL, Audio Systems in Montclair CA, Fitment_nyc_shop in Jamaica NY, King Audio in Norwalk CT. Foss Audio in Tukwila WA, OG Car Audio in Kissimmee FL, Tint and Tunes in Sacramento CA, Dr Dashboard in Evansville IN, The Sound Shop in Chino CA, Extreme Concepts in Albertville AL,The-King of Custom in Longwood FL, Car Audio Depot in Modesto CA and Audio Dreams in Acworth GA, PCH Custom Audio in Long Beach CA, Crazy Ralph’s Car Stereo in Gonzales LA,  Joe’s Cycle Therapy in Somerset MA, Cal Custom Audio in Tracy CA, NWA Audio in Bentonville AR,  XT Audio in Miami, Tim’s Audio in Newport OR, Build’s By Paul in Litchfield AZ, DAW Discount Audio in Paramount CA and M12 Audio in Bluefield WVA,  Jam City Pros in Caddo Mills TX, Finishline Shop in Lumberton NJ, Genuine Custom Audio in Riverside CA,Ballistic Autowerks in Hagerstown MD, Jeff’s Custom Car Audio in Royce TX, Pitbull’s in Houston, Aspen Sound in North Spokane WA, CP Designs in Jarrell TX and D&B Sales in Ft Wayne IN, Precision Custom Audio in Riverview FL, The King of Custom, Active Sound in NC,  Car Stereo Plus in Sumter SC,  Audioworks DE in Newark DE, Active Sounds in NC  Speed Car Audio in Dallas, Voodoo Customs in Luling LA,  BK Customs 616 in Grand Rapids MI, TPD HiFI in Broken Bow OK, HiFi Crusin’ in Hattiesburg MS, Superior Audio Sounds in San Angelo TX Intense Kustom Audio in Brentwod NY, California Audio in West Valley UT, H A  Ross Entertainment, Voodoo Customs in Haltom TX, Absolutely Creative Customs in Boulder CO, Mobile Sound in Temecula CA, Redline Auto Sports in Hicksville NY, Sparked Innovations in Knoxville TN, Boosted Build in Warrenton OR, Prodigy Car Audio iManteca CA and Snow’s Auto in SpokaneWA.

Congratulations to all.

WTF……Win This Friday……See the next 12volt Spin-To-Win Wheel on Friday, August 29th.

OXNARD, CA (08.22.25) – Modus is proud to announce that their lead engineer Tony D’Amore will be part of the panel discussion “EV Reality Check” during the upcoming Electrify Expo in San Francisco, held at Alameda Point Aug. 23-24. D’Amore will discuss the myths, obstacles, and solutions for installing high-end audio systems in modern electric vehicles with Matt Teske (Chargeway) and Dario Pagani (Autel Energy) on Aug. 24 at 1:30pm.

Modus will also have its award-winning 2024 Tesla Cybertruck build on display during the event.

“Electrify Expo is the ideal event to discuss how our technology is changing the idea that having a high-end audio system in today’s electric vehicles is not possible,” said D’Amore. “Our award-winning technology has achieved several industry firsts, and we are looking forward to discussing how we were able to execute those results. We will also educate the industry’s consumer and manufacturer sides on what solutions can be utilized and installed right now.”

The misconception that premium audio is merely a luxury add-on overlooks EVs’ revolutionary potential. These vehicles offer something combustion engines never could: silent cabins paired with abundant electrical power, creating an unprecedented opportunity for truly immersive, audiophile-grade sound systems.

“At Electrify Expo, the EV Reality Check Stage was created to tackle and debunk the myths that slow the adoption towards electric vehicles,” said BJ Birtwell, CEO and founder of Electrify Expo. “It’s a place where skeptics, shoppers, and industry leaders come together to challenge assumptions and explore the practical benefits of going electric. We’re excited to welcome Modus to the stage in San Francisco as part of that mission, bringing fresh perspectives on how EVs deliver an unmatched user experience.”

The panel discussion points will include:

• Quiet Cabins Reveal the Music: EVs offer near silence and that exposes audio flaws more sharply than combustion vehicles ever could.
• PREACT Amplification Makes a Difference: Modus’s efficiency-driven amplification architecture enables high-output audio (such as 6,000 watts RMS in the Cybertruck) without drain or external batteries.
• Vehicle Architecture Dictates Design: The 48V systems in EVs make traditional audio installations obsolete. Innovators need to rethink power, packaging, and integration.
• Emotion Through Sound: Sculpting treble and bass performance gives drivers a visceral experience which lifts boring drives into memorable moments.
• Pro Installers Get It Right: Helping techs and dealers understand EV-specific audio needs is essential. You train teams to deliver consistent, high-impact installs.

The EV Reality Check Stage is where local experts speak on topics that matter to EV shoppers and skeptics alike: charging, range, cost, grid concerns, and more. The format is fast-paced and conversational, designed to feel like a live podcast. No slides or formal presentations, just real talk that helps the audience walk away informed.

For more on the Modus cybertruck build, view the video abve.

For more information about Modus products and partnership opportunities, request more information on the web at www.modusglobal.com.

OXNARD, CA (08.21.25) – BOSS Audio Systems has rolled out its enhanced Elite product line with premium features and a new, updated look that captures the high end audio qualities that Elite has become known for since its inception.

“As Elite continues to represent our passion for delivering refined audio experiences, Elite has evolved to meet industry demands for sound quality and thoughtful engineering,” explained Colin Ross, BOSS Elite Associate Brand Manager. “We’ve listened to our dealers and reps, and have since unveiled and rolled out our refreshed product lineup with new logo and packaging that bring together sophisticated features with real-world performance. It has been incredibly well received by our retail partners and customers alike.”

The enhanced Elite lineup introduces several key improvements, including select .WX head units with user-friendly GUI design, expanded DSP customization capabilities, and seamless iDatalink Maestro® integration.

Elite’s updated branding includes a refreshed, modern logo that reflects its premium positioning, along with sleek, high-contrast packaging designed to stand out on showroom floors and signal the elevated quality inside. The new look not only reinforces the line’s identity as a dealer-exclusive, high-performance offering, but also ensures a cohesive, upscale presentation from the first glance to the moment of unboxing.

BOSS Audio Systems and BOSS Elite share the same commitment to powerful sound and cutting-edge features, but they are designed for different customers and applications. BOSS Audio Systems offers a wide range of consumer-focused products built for flexibility, value, and easy installation across cars, trucks, powersports, and marine applications. BOSS Elite, on the other hand, is its premium dealer-exclusive line, delivering upgraded components, enhanced durability, extended warranties, and premium features. While both lines reflect a passion for audio performance, BOSS Elite takes it a step further for those who demand the very best in quality, reliability, modern
features and expert-backed service.

For more information on BOSS Elite, please visit bosselite.com.