Author: 12VoltNews

Code Zero Customs Returned to the Starbird Show as an Event Sponsor

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TULSA, OK (02.21.23) – Code Zero Customs had a major presence at the recent Starbird Show in Tulsa. The event, the 59th Annual, was held in the Tulsa Expo Center February 16th-19th. This was the 7th year for Code Zero Customs to exhibit and the company’s 6th year to be an event sponsor. As part of the event sponsorship 2500 Code Zero Customs VIP Lanyards were provided to be worn on the show floor by attendees.

Code Zero Customs rolled into the Tulsa Expo Center on Wednesday to begin setup.
The upfront booth was packed with specials.

Cody Landis, Code Zero Customs owner, related “Being on site up front with a 20 x 40 booth at the Starbird Show is always a real branding opportunity for our company. Attendees are serious automotive aftermarket enthusiasts and it’s a great way to showcase our brand, products and work to the right audience. JL Audio, Memphis Audio and Pioneer were brands we spotlighted. Our Code Zero Customs apparel also grabbed attention.”

The Code Zero Customs apparel was another way for the company to continue branding after the event.

Code Zero Customs had 2 vehicles in the booth and both received show awards. Alyanna Baker’s 2018 Toyota Tundra was loaded with JL Audio 12W7 subs plus JL Audio amplifiers. Alyanna is 16 yeas old and races Polaris sidexsides. The other vehicle was a stunning ’47 Chevy pickup that belongs to a Code Zero Customs customer.

Alyanna Baker holds a show trophy by her decked out Toyota Tundra.
The award winning ‘47 Chevy pickup was a show stopper in the Code Zero Customs booth.

“Showing 2 great project vehicles in the booth really let attendees see our custom work. Bob, Jenni and I stayed busy throughout the event. I totaled up over $75,000 in jobs we quoted” Landis added.

“At the Starbird shows our goal is to put our brand in front of the right crowd. Every year we quote packages to members of the crowd and that turns into business at our store. This event was definitely one of the busiest. We look forward to the 2024 Starbird Show” Landis concluded.

Visit codezerocustoms.com and starbirdcarshows.com for more.

Alpine Welcomes DOW Technologies as an Authorized Dealer Fulfillment Center for the Mid-Atlantic

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AUBURN HILLS, MI (02.21.23) – Alps Alpine North America, Inc. (“Alpine”) welcomes DOW Technologies as a new Authorized Dealer Fulfillment Center in Alpine’s Mid-Atlantic markets (east Pennsylvania, southern New Jersey, Delaware, southern Maryland, Virginia, and Washington D.C.).

As a current fulfilment center in Alpine’s Florida and southeast markets, DOW Technologies will now expand to cover the Mid-Atlantic markets.Alpine will be the primary aftermarket car audio brand in the DOW Technologies warehouse, located in Montgomeryville, PA.

“We’re excited to partner with DOW Technologies as an Authorized Dealer Fulfillment Center for our Mid-Atlantic Alpine Authorized Dealers,” said Mike Anderson, Executive Director at Alps Alpine North America. “We believe DOW Technologies’ location, infrastructure, and service will continue to contribute great success to our dealers’ business.”

Headquartered in Tampa, Fla., DOW Technologies is one of the largest independently owned and operated technology distributors servicing independent retailers in the United States for 64 years. With seven locations serving Alabama, Arizona, Arkansas, Delaware, Florida, Georgia, Kansas, Louisiana, Maryland, Mississippi, Missouri, Nevada, New Jersey, New Mexico, New York, North Carolina, Oklahoma, Pennsylvania, South Carolina, Tennessee, Texas, Puerto Rico, the US Virgin Islands, Virginia, and Washington, D.C., DOW Technologies focuses on distributing products and technologies that enhance lives at home, at work and on the road.

“DOW Technologies is extremely excited to be the Authorized Dealer Fulfillment Center partner for Alpine in the Mid-Atlantic, and we are focused on continued growth of the brand through the dedicated, loyal Alpine dealer base,” said Dave Elkin, SVP Sales and Product Management, DOW Technologies.

Details of the partnership were communicated directly to Alpine Authorized Dealers in the territory.

Visit alpine-usa.com for more.

In Your Studio…With The 12volt STP Tool From The 12volt Central Studios

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SHREVEPORT, LA (02.21.23) – Creating the 12voltSTP Tool was another example of making it easy for industry members to deliver their company’s brand’s message and activities to the 12volt industry… all from the 12volt Central Studios with just a smartphone.

QPower’s Matt Bund recently took advantage of the In Your Studio opportunity and the results are showcased below. Bund held a product in the company’s Houston facility, had a fellow employee snap and txt an image. Soon a post was live across the 12volt industry on @12voltnews Facebook and Instagram platforms.

The QPower project was taken to the next level as Bund contacted two QPower distributors and asked them to send an image of a QPower product in their warehouse. LESCO in Orange City FL and SSR in Houston sent images and those image posts were featured in new Facebook and Instagram posts @12voltnews.

QPower distributors LESCO (L) and SSR supplied images and received visibility to let their dealers they had new products in stock.

In today’s marketplace delivering fresh positive information is vital…more important than ever. In Your Studio is definitely an avenue for companies to deliver their products to the 12volt industry.

For more email mike@12voltnews.com

Team Nutz Returned In 2023 For Another Very Successful Pittsburgh International Auto Show

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PITTSBURGH, PA (02.20.23) – The Pittsburgh International Auto Show was back at the David L Lawrence Convention Center in downtown Pittsburgh February 17th thru 20th. The 4-Day show brought exciting new vehicles, displays, products and fun for the whole family. In all the show featured 21 makes and models of vehicles from around the world.

Team Nutz, proactive 12volt and automotive aftermarket retailer, was once again on site. This year, the Team Nutz occupied a 6,500 square foot booth in the Convention Center. Team Nutz has been exhibiting at the Pittsburg Auto Show for over 15 years. During the show at times there were more than a dozen members of the Team Nutz crew engaged with show attendees in meaningful one-on-one conversations and demonstrations.

The David L. Lawrence Convention Center located by the river in downtown Pittsburgh.

For Team Nutz Ed Nuttall stated “Our booth was filled with demo vehicles, a big selection of wheels, OEM Display, a Marine display, a wide variety of product displays plus live installations of vehicle wraps, bed liner jobs, paint protection polishing, window tinting, leather Katzkin seat installations and DSP audio demos. One of the wrap demos projects was a full wrap of our new 24’ Team Nutz Trailer. With bed liner we are actually coating the bodies of pickups and cars.”

The aisles were packed with many attendees seeing all Team Nutz offers for consumers to add to their rides.
 Attendees checking out custom installations in cars and motorcycles.

Nuttall continued “Standouts for demo vehicles was the International All Ways Safe truck loaded with Memphis Audio that debuted at SEMA 2021. Our Auto Magic delivery truck also helped get the word out about all our car care products. Motorcycle and powersports displays also grabbed eyeballs and having the high school students attend on Friday morning was a great opportunity to connect with younger consumers. During the event a crew from the local CBS station was on site at the show and showed a clip of them in our booth checking out paint protection on a demo car. That will turn into more great visibility.”

 Car care products is a growing category and Team Nutz is in that marketplace with Audio Magic.
Team Nutz had a show offer to deliver an Auto Magic purchase to the buyer’s car.

“With the large crowd at the event over the 4 days I know we had probably more than 5000 direct conversations with attendees. We also passed out a ton of lanyards, stickers and koozies. We had 2500 business cards and ran out. With all that interaction we anticipate a considerable amount of business from the event. We definitely look forward to being back at the Pittsburg International Auto Show in 2024” Nuttall concluded.

Visit teamnutztechnology.com for more.

Pure Sounds Hawaii Traveled From Waipahu To Vegas For K’Fest

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WAIPAHU, HI (02.20.23) – The Pure Sounds Team members, 3 strong, traveled the nearly 3000 miles from Waipahu HI to Las Vegas on Thursday February 2nd. The return trip happened on Sunday, February. Owner Dawson Von Oel Hoffen, son Drayden and Office Manager Shelsy Lee Takusi-Kiverman made the journey.

Dawson Von Oel Hoffen holds Musway skakeboard that was given to Musway dealers taking advantage of event specials.

“I have over 25 years in the 12volt industry and opened Pure Sounds Hawaii about 8 months ago. I had never been to a KnowledgeFest and decided to make the pretty substantial investment. For us it was definitely a jam packed 4 days.” Dawson related.

Continuing “We wanted to meet with vendors on the show floor and attend product trainings. Meeting vendors face-to-face and seeing their products firsthand was very beneficial. We split up and attended dozens of training sessions” Dawson related.

Dawson and son Drayden pictured back in their store after KnowledgeFest in Vegas with Musway products.

As represented by the name Pure Sound the company focuses on quality sound. Smaller-sized vehicles are very popular in Hawaii and thus many times the size of the aftermarket products being installed is critical. Golf cart owners also opt for audio systems as they drive their neighborhood and hit the links. Musway and Zapco, featuring DSP, are popular brands at Pure Stereo.

Shelsy, Office Manager, back in her Waipahu Hawaii office.

“We enjoyed spending time with Chris Bennett in the Musway booth. Their products, with DSP and very small footprint, are doing very well in our store. We placed an order at the event and picked up a stack of casino chips as part of the show special they offered. That was a real bonus to cap our very productive trip to Vegas” Dawson concluded.

From the 12volt Central Studios it is terrific see 12volt retailers making longterm investments to grow their respective businesses.

Visit puresoundswaipahu.com for more.

In Your Studio…With The 12volt STP Tool From The 12volt Central Studios

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SHREVEPORT, LA (02.20.23) – Creating the 12voltSTP Tool was another example of making it easy for industry members to deliver their company’s brand’s message and activities to the 12volt industry… all from the 12volt Central Studios with just a smartphone.

QPower’s Matt Bund recently took advantage of the In Your Studio opportunity and the results are showcased below. Bund held a product in the company’s Houston facility, had a fellow employee snap and txt an image. Soon a post was live across the 12volt industry on @12voltnews Facebook and Instagram platforms.

The QPower project was taken to the next level as Bund contacted two QPower distributors and asked them to send an image of a QPower product in their warehouse. LESCO in Orange City FL and SSR in Houston sent images and those image posts were featured in new Facebook and Instagram posts @12voltnews.

QPower distributors LESCO (L) and SSR supplied images and received visibility to let their dealers they had new products in stock.

In today’s marketplace delivering fresh positive information is vital…more important than ever. In Your Studio is definitely an avenue for companies to deliver their products to the 12volt industry.

For more email mike@12voltnews.com

Car Tunes On Line Wins JVC Prize on The 12volt Spin-To-Win Wheel 215

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SHREVEPORT LA (02.18.23) WTF…Win This Friday. Car Tunes On Line won the JVC prize on the 12volt Spin-To-Win Wheel 215 on Friday morning, February 17th.

The 12volt Spin-to-Win Wheel was created to bring an element of fun to the 12volt industry. The weekly 12volt Spin-To-Win Wheel is now spinning in Year 5.

Click to view.

The 12volt Spin-To-Win Wheel rolled for 215th time on Friday morning February 17th. The Wheel landed on the JVC space and the Car Tuned On Line slip was drawn from the jar. An Instagram post of the winning slip was posted. A video of the wheel spin was also posted.

We reached out by telephone to the winning retailer in Largo FL. They were very happy to hear the news. The JVC KV-DR305W Dashboard Camera will be sent to Bob Worth from stock at the 12volt Central Studios supplied by Seth Halstead for winners of the 12volt Spin-To-Win Wheel.

Spinning out a winner each Friday, a lucky 12volt retailer can win a cool prize and top brands receive visibility across the marketplace.

12volt brands with a space on the 12volt Spin-To-Win Wheel include Kicker, NavAtlas, SiriusXM, PowerBass, CRUX, JBL, RDV Automotive, Kenwood, JVC, SD Lighting, Nakamichi and Maximum Power. 12volt News $100. cash awards have spaces on the 12volt Spin-To-Wheel for a winning 12volt retailer.

Past winners of the 12volt Spin-To-Win include…Stereo & Video Center-Tyler TX, The Outlaw Garage-Franklin TN, Exotic Sounds-West Palm Beach FL, Endless Possibilities-Aurora IL., Go Auto Sound in Union City NJ, Al&Ed’s South Bay CA, No Limitz Car Audio in Upland CA, Neil’s Specialty-Eureka CA, Sturgess Customs-Lexington SC, Audio By Art-San Antonio TX, SMS Car Audio in Marreo LA and Sweet Wheelz in Mississauga Ontario Canada, Cartronics in Biscayne FL, The CarAudio Shop in St Louis MO, Exotic Sounds in West Palm Beach FL, High North Customs in Grand Prairie Alberta Canada and AMS Audio in Bakersfield CA, Team QRT in Abbeyville LA and California Sound in Fontana CA and Jackie Cooper Electronics, Oklahoma City OK, MARS Audio-Orlando FL, All American Audio in Nutley NJ, Proline Car Stereo in Brooklyn NY, Custom Shop Miami, Tunes and Tint in Lakeland FL, Mobile Concepts Inc in Mokena IL, Seismic Auto Sound in Concord CA, Brooklyn Car Audio in Brooklyn NY, Audio Solutions in Florence MS, Enhanced Customs in Largo FL, Rayco Auto Clinic, Audio Design in San Jose CA, Go Bass Mode in Florida, Avenue Sound in Freeport NY, Audio Plus in Riverview FL, Stereo Zone in Whittier CA, In-Phase Car Audio in Omaha NE, AutoLife Group, N&H Electronics, SK Customs, Land & Sea, The Audio One, NC Custom Shop,Tint World Orlando, Ricky Smith’s Audio, VIP Custom Woks, Mobile Audio Concepts, Audio Lad, Sound Sensations, Dave’s Stereo, Stereo Design, Badlands Customs, Custom Audio-Erie PA, Voltz Autosports-Bridgeport CT, Infinity Sound and Security-Kissimmee, Autosport Plus-Canton OH, Stereo City Pros in Carmichael CA, Devine Concepts in Naples FL, The Sound Shop in Indian Trail NC, Extreme Performance Audio in Fresno CA, Audio Depot in Arlington TX, Audio Security in Houston TX, Earmark Car Audio and Marine in Lewisville TX, Audio Jam in Bear DE, Stereo City Ontario, Ontario CA, Audio By Art, San Antonio TX, Code Zero Customs in Tulsa OK, Ken’s Car Tunes in Mobile AL, Soundz Plus in Naperville IL, Markland Designs in Lithonia GA, Electronics Plus in Salinas CA, Xtreme Autosports in Santa Clarita CA, Superior Audio Sounds in San Angelo TX, Model Electronics in Ramsey NJ, Texas Dreamz Customs in Spring TX, Wired Electronics in Linden NJ and Intense Car Audio in OKC, OK, Underground Auto in Sarasota FL, Car Toys Tulsa in Tulsa OK, Real Audio in Erie PA, Go Autosound in Union NJ, DFM Stereo in Ukiah CA, Impact Tint and Audio in Tyler TX, Mobile Sound Systems in Arlington TX, Redline Audio and Performance In Spindale NC, Car Audio Land in San Diego CA, Audio X Custom Car Audio in Florence AL, River Oaks Car Stereo in Houston TX, American Radio Orlando in Sanford FL, Illustrious Customs in Woodbridge VA, Remote Start Pros in Lawrence MA, HiPro Audio in Victoria TX, AudioPlanetNY in Huntington Station NY, Endless Possibilities in Aurora IL, Audio Finesse in Santa Monica, Drive Customs in San Luis Obispo CA, Custom Works, Noblesville IN, AtoZ Detail in West Haven CT, Cars 843 in Charleston SC, CarTunes Atlanta in Atlanta GA, Mobile Concepts in Garwood NJ, Duke’s Car Stereo in Flint MI, Infinity Auto Sound, King Car Audio in Norwalk CT, PopTronics in Baltimore MD, Sanford Sound in Sanford ME, Angelvip2474 in Draper UT, Dynamic Car Audio in Baltimore MD, Hi-Pro Audio in Victoria TX, Car Stereo Max in Houston, Pro Audio Center in Richland MS, Rhodes Off-Roads in Farmington MO, Model Electronics in Ramsey NJ, Class A Sounds in Athens OH. Just Audio Video in North Providence RI, CT_Custom in Philadelphia, Audio Solutions in Florence MS and The Audio Shop RC in Rapid City SD, DG Motorsportz in High Point NC, ST Mobile in Texarkana TX, AR Custom OC in Orange CA, Temecula Mobile Sound in Temecula CA, Unique Auto Sound in Lindenhurst NY, D’s Garage in Corona CA and DS2 Mobile Solutionz in Tomball TX, C G Car Audio in Kissimmee FL, California Audio in West Valley City UT and The Action Audio Store in Wethersfield CT, Eclipse Car Audio in Vancouver WA, Electronics Depot Car Audio in Altamonte Springs FL. Car Audio Garage in Pearland TX, Pinnacle Autosound in Lake City FL, J H Audio in Bowling Green VA, The Car Audio Shop StL in High Ridge MO, Anthonys Car Stereo in North Highlands CA, Flynn Audio in Middleton WI, Living Loud Car Audio in Pelham AL, Trail Star Audio in Minnesota, On The Spot Audio in Pennsauken NJ, Animated Car Audio in Essex MD, West Coast Car Audio in Citrus Heights CA, Modified Auto Sound in East Alton IL, Star Car Audio in Hermiston OR, VapeNAudio in Clovis CA, SoundWorks in Millersville MD Eclipse Car Audio in Vancouver WA, J A Custom Audio in Houston TX Jose Electronics in North Hills CA, Sound Proof Car Stereo in Douglasville GA, Auto Additions in Springfield IL, Elite Car Audio in Hollywood CA, Masters Car Stereo in Greenville SC, Audio Plus in Eden NC, Seismic AutoSound in Novato CA, Car Audio Addicts in Pittsburgh PA and AudioKing Tinting in Yakima WA, Arias Tint and Alarms in Duncanville TX, Odeh Car Audio in Gadsden AL, 12volt Specialist in Newark DE, Cutting Edge Audio in San Diego CA, Southern Auto Fab in Lafayette LA, California Sound in Fontana CA, Big Boyz Toyz in Florence SC, 740 Audio in Athens OH and 12volt Outfitters in Hollywood FL., High Quality Auto Sound, Lawrence MA, Custom Car Stereo SC in Spartanburg SC, Zier Box in Dallas TX, Maximum in Manville NJ, Audio Car Stereo in Miami FL, Mach 1 Audio in Washington MO, Doren Car Stereo in Queens Village NY, Side-x-Side Audio in South Charleston WV, Sound Concept in Nanuet NY, Pda Road Gear in Littleton CO and A-Plus Audio and Tinting Newington CT, Audio Electronics in Indianapolis IN, Tint and Sound in Frederick MD, Tint World Wilmington DE, VIP Autoworks in Mentor OH, All Out Audio in Killeen TX, Yong’s Audio in Indianapolis IN, Custom Audio Concepts in Lima OH, Clear Vibrations in Quakertown PA, The Outlaw Garage in Columbia TN, Xpert Car Audio in Layton UT, No Doubt Window Tint in Ardmore OK, San Diego Car Stereo in San Diego CA, Smart Audio in Lawrence MA, Car Audio One in Chula Vista CA, Audio Excellence in Orlando FL, Ultimate Sounds 1 in Wilmington NC, King Kong Custom Audio in Albuquerque NM. Manny’s Customs in Stockton CA and OD Car Audio in Pasco WA……Congratulations to all.

WTF… Where’s the Fun. On the next spin of the 12volt Spin-To-Win Wheel… on Friday February 24th.

See the 12voltSTP Tool at Work Across the US

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SHREVEPORT, LA (02.17.23) – In today’s world, and the 12volt world, it’s hard to find positive news. The 12volt News, and the 12volt Central Studios staffs, work to deliver positive industry news each business day. Creating the 12voltSTP Tool was another example of making it easy for industry members to deliver their company’s brand and activities to members of the 12volt industry.

Jeremy Bale, KICKER Marine National Brand Manager, shows the new KMXL speakers to Ray Lee (R) Publisher Speedboat Magazine.
The Wet Sounds booth was a rousing success from the opening bell Thursday morning.. the new REV12HD 12” tower speakers grabbed attention” Enrique Avalos, International Sales Manager, related.

This weekend is very busy across the US for industry trade events and consumer events. On the trade side the Miami International Boat Show in taking place. In addition, the AIMEXPO, the largest Motorcycle and Powersports in the nation is filling the upper floor of the LVCC South Hall.

KICKER Marine Audio is showcasing the revolution tower systems, amplifiers and speakers. There will be onsite sales with KICKER dealer El Capitan Sports Center. Wet Sounds has a large booth on the event floor and is showcasing the company’s 2023 line up of marine products. Audison and Hertz are demoing the company’s marine products in 4 boats outside at the Venetian Marine dock.

Hertz demos took place on multiple boats dockside” Rob Osheaski, Echo Sales, relayed.
The RPM Team-John Gray, Scott Hochmuth and Joe Stellmack (LTOR)-by the JBL/ Infinity booth after setup at the AIMEXPO.

Harman is a 12volt company with a presence on the AIMEXPO highlighting the new JBL RallyBar Series and Kappa Perfect Harley Davidson Kits,

On the consumer show side the Pittsburgh International Auto Show will fill the David Lawrence Convention Center in downtown Pittsburgh February 17th through 20th. In Tulsa the Darryl Starbird Rod and Custom Show will fill the Tulsa Expo Center.

Team Nutz will show a wide selection of demo vehicles as well as paint and body protection plus graphics.
This overhead shot shows the Car Toys Tulsa booth an a portion of the event floor at the Darryl Starbird Rod and Custom Show in the Tulsa Expo Center.

Team Nutz, with Ed Nuttall and a crew of 10, have set up a 6,500 sq ft booth at the Pittsburgh Auto Show and anticipate an event that will be attended by 30,000 over the event’s 4-day run. At the Darryl Starbird event Car Toys Tulsa has a large booth set up with a Sony ES Contest Prius, a Harley fully loaded with a full Rockford system with 8 mids and two 10’ subs plus a Chance Rotert S10 with a Rockford system. Code Zero Customs is set up under a tent spotlighting displays plus a classic Chevrolet pickup and aTeam BACCO pickup.

There will be much more to come next week as coverage of the above events will be expanded.

The Code Zero Customs booth is filled with displays and flanked with demo vehicles.

The 12volt STP Tool makes it easier than ever for industry members and companies to showcase positive activities and products. Snap..Txt..Presto.. your company’s positive news and activities could be in the news. 318-465-0844 is the number. With the advent of social media, Facebook and Instagram platforms became key vehicles to deliver information and news. The fact remains people still need, and look forward to, receiving positive news. That is also true for the business realm that includes the 12volt Industry.

Today, a vast percentage of people spend hours and hours on their mobile devices each day. Reports are the average person spends 7 hours a day on their smartphone.

To deliver fresh industry news to members of the mobile electronics industry the 12volt Central Studios makes multiple posts on Instagram and Facebook each business day. The 12volt STP Tool was created in 2020 for members of the 12volt industry to send their news to the 12volt Central Studios. Snap and Txt an image to 318-465-0844. Presto, your positive news could be delivered to members of the 12volt industry.

Look forward to seeing your company’s brand and activities in the 12volt News.

Visit instagram.com/12voltnews for more.

Register Now for All-New 2023 Honda Civic Type R Measuring Session

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DIAMOND BAR, CA (02.17.23) – In partnership with Honda, the SEMA Garage in Diamond Bar, California, will host a measuring session for the all-new ’23 Honda Civic Type R, to be held February 28–March 2.

The event will allow SEMA members to test-fit prototypes, 3-D scan, measure and have a close-up experience ahead of the vehicle’s public release.

This event will include a ’23 Honda Civic Type R equipped with:

A 2.0L Turbo: 315 hp and 310 lb.-ft.
Limited-slip differential
13.8-in. front rotors and 12-in. rear rotors
6MT with rev-matching
Weighted aluminum shift knob
Adaptive dampers
Four drive modes, including Comfort, Sport, +R and a new Individual mode
19-in. alloy wheels and Michelin Pilot Sport 4S tires
LED headlights and taillights
Rear spoiler
Exhaust system features a straight through design and active exhaust valve
Honda Sensing
Type R-exclusive red racing seats and carpet
10.2-in. configurable digital instrument cluster
9-in. color touchscreen with navigation
LogR Performance Datalogger
12-speaker Bose Centerpoint premium audio
Wireless Apple CarPlay and Android Auto
Wireless charging
Sirius XM satellite radio
Active sound control

Please note that this will be an in-person event at the SEMA Garage and will require scheduled appointments. Due to high demand, all appointments will be time-limited. Please only register for one attendee per member company, and a follow-up email will be sent to confirm additional attendees.

Click here for event registration details.

SEMA: Post-Pandemic Workforce Trends

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DIAMOND BAR, CA (02.17.23) – If anything, The Great Resignation is teaching us that finding and keeping “right-fit” talent is harder than we could have imagined. Hiring managers and recruiters find themselves negotiating a realm of developing benefits like flexible work arrangements, philanthropy and even mental well-being.

“There’s no one-size-fits-all when it comes to attracting talent,” says executive Angelia Pelham. “Every industry is struggling to find right-fit talent, and every industry is struggling to figure out how to retain this talent.”

And she should know: For more than three decades, Pelham has held upper-management and vice president positions in manufacturing, human resources and sales at giants like PepsiCo Frito-Lay, Yum! Brands, CineMark Holdings and Dave & Buster’s. In addition, she is the Mayor Pro Tem of Frisco, Texas, and founder and CEO of the executive coaching and mentoring firm Real-Talk (www.real-talkcoaching4women.com). “I’ve been around when it comes to talent,” she says. “I cut my teeth on what it takes to attract and retain in any industry.”

At last November’s SEMA Show, Pelham presented “Proven Strategies to Recruit and Retain Top Talent,” a seminar designed to help employers build their talent game. In her presentation—now available as a SEMA Education on-demand video—she explained how best-in-class companies use flexibility, compensation, engagement initiatives, and cultural factors to make their organizations compelling places to work.

“The smaller the organization, the more critical it is for you to have right-fit talent,” she said. “When organizations like Disney and Pepsi lack talent in one area, chances are they can absorb that missing head count until they can fill the job. When you are in a smaller organization, every head counts. And when you have one person or two people that are missing, you feel it every day.”

Pelham recommended appealing to prospective employees with the single most important component to a company’s presence in the community: reputation.

Click to continue reading this article by Chris Shelton on sema.org