DIAMOND BAR, CA (09.02.25) – The aftermarket industry is gearing up for an unforgettable experience at the 2025 SEMA Show, taking place Nov. 4-7 at the Las Vegas Convention Center. With more than 2,000 exhibiting companies, including hundreds of first-time participants, this year’s event promises to be the most dynamic and expansive yet.
Ford Performance Parts & Accessories at SEMA Show 2024
Among the thousands of exhibitors are iconic automakers Ford, Honda, Mopar/Stellantis, Nissan, and Toyota, each bringing a unique vision and product lineup to the SEMA Show floor.
“Having Ford, Honda, Mopar/Stellantis, Nissan, and Toyota at the 2025 SEMA Show is a testament to the strength and diversity of the automotive industry,” said SEMA Vice President of Events Tom Gattuso. “These brands are not only leaders in innovation and performance, but they also represent the passion and creativity that drive the aftermarket community. Their presence will elevate the Show and inspire attendees from around the globe.”
Mopar/Stellantis at SEMA Show 2024
The Ford Performance Parts & Accessories team plans to highlight its Ford Custom Garage packages focused on Ford Performance, featuring exclusive previews of upcoming packages designed for enhanced performance and customization. Attendees will be able to explore the brand’s performance accessories tailored for the F-150 Raptor R, alongside its lineup of engines. “Our participation at SEMA allows us to connect directly with enthusiasts and showcase how our engineered performance and innovative accessories empower customers to customize their driving experience,” said Kim Mathers, Global Director, Accessories and Performance Parts. “It’s where passion meets precision, perfectly aligning with our mission: Engineered to Perform. Designed to Customize.”
Nissan at SEMA Show 2024
After making headlines last year with its Plymouth GTX electromod and Ram concepts, Mopar/Stellantis will return to the SEMA Show with other surprises. “Without a doubt, SEMA continues to be a must-attend event for our Mopar team,” said Darren Bradshaw, Senior Vice President of Mopar North America. “There is no better place to show off and gain valuable feedback on our latest concept vehicles and hundreds of quality-tested, factory-backed performance parts and accessories from the industry’s most influential customers.”
Nissan will continue its tradition of unveiling inspiring concept vehicles at the SEMA Show by focusing on both its Nissan and Infiniti brands this year. “Nissan North America and Infiniti Americas are teaming up once again for an exciting display to the 2025 SEMA Show. This year, attendees can expect everything from an SUV that delivers next-level off-road capability to a high-powered Infiniti performance build,” said Casey Kilmer, Manager of Nissan Partnerships, Activations, and Auto Shows. “Adding to the excitement, we’re bringing more of what attendees want – more accessories, more performance, more merchandise, and an immersive gaming experience to turn up the energy.”
Toyota at SEMA Show 2024
Toyota, which unveiled several concept vehicles at last year’s Show, is preparing to showcase other industry firsts this year. “Toyota continues its long-standing tradition of re-imagining what vehicles can become when great ideas and creativity kick into high gear,” said Toyota in a statement. “From Toyota Genuine and TRD accessories all the way to one-off show-stopping concept cars, Toyota’s 2025 SEMA Show display promises something for every customer regardless of segment or powertrain.”
In addition to connecting with leading OEMs and aftermarket brands, attendees will experience the world’s largest display of new automotive aftermarket products at the New Products Showcase, cutting-edge vehicle builds, and immersive activations focused on future technologies. The Show also features world-class education tracks, networking events, and SEMA Fest — a high-energy celebration of music and car culture.
Honda at SEMA Show 2024
“With the latest innovations, legendary brands, and a community that thrives on creativity and performance, the 2025 SEMA Show will be an unforgettable experience,” said SEMA Trade Show Director Andy Tompkins. “Whether you’re launching a new product, scouting trends, or building partnerships, this is the place to be.”
Qualified attendees are encouraged to register now to secure discounted rates and maximize their ROI. Registration is $75 through Sept. 26. Hotel reservations at guaranteed low rates are available exclusively through SEMA’s official hotel provider, onPeak.
Spaces are still available for companies interested in exhibiting and connecting with tens of thousands of qualified buyers.
SHREVEPORT LA (08.31.25) From the 12Volt Central Studios we say “Happy Labor Day Weekend 2025 to all across the 12Volt Industry”
This first Monday of September Labor Day Federal Holiday honors all who work day-in and day-out to get the job done for the continuing success of their company in the marketplace.
Thinking back over my personal 60 plus years in the 12 Volt workforce, I know it’s not always easy or fun.
Those 60 years include retail sales through the 60’s and 70’s, award winning Sony distributor principal and rep through the 80’s and the following 3 decades of delivering fresh, positive 12Volt Industry News publications.
The uncertainties in the world today don’t make it any easier to succeed in today’s workplace. 12volt retailers must redouble efforts to create the in-store experience to connect with consumers to let them know all of the options to upgrade their vehicles.
Please recharge a bit over Labor Day weekend and let’s all work together to contribute to the overall success of the 12Volt Industry going forward into the future.
The 12Volt Central Studios Staff will continue to deliver Fresh, Positive industry news each and every day.
12VOLT CENTRAL STUDIOS (08.30.25) The 12volt Spin-to-Win Wheel was created to bring an element of fun to the 12volt industry. The weekly 12volt Spin-To-Win Wheel is now spinning in Year 7.
The 12volt Spin-To-Win Wheel rolled for the 336th time on Friday morning on August 29th. The Wheel landed on the PowerBass space and the InTune slip was drawn from the jar. An Instagram post of the winning spin slip was posted. A video of the Wheel spin was also posted.
We will reach out to George Gosheff at the winning retailer In Redmond OR to let them know the good news that Erik Harbour will be sending a PowerBass prize their way.
Spinning out a winner each Friday, a lucky 12volt retailer can win a cool prize and top brands receive visibility across the 12volt marketplace.
12volt brands with a space on the 12volt Spin-To-Win Wheel include KICKER, RDV, PowerBass, CRUX, JBL, Kenwood, JVC, Race Sport Lighting, EBS Audio, King Boxes, Massive Audio, Q Power and VIPER. 12volt News and 12voltBeat $100. cash awards also have spaces on the 12volt Spin-To-Wheel for the winning 12volt retailer.
Past winners of the 12volt Spin-To-Win include…Stereo & Video Center-Tyler TX, The Outlaw Garage-Franklin TN, Exotic Sounds-West Palm Beach FL, Endless Possibilities-Aurora IL., Go Auto Sound in Union City NJ, Al&Ed’s South Bay CA, No Limitz Car Audio in Upland CA, Neil’s Specialty-Eureka CA, Sturgess Customs-Lexington SC, Audio By Art-San Antonio TX, SMS Car Audio in Marreo LA and Sweet Wheelz in Mississauga Ontario Canada, Cartronics in Biscayne FL, The CarAudio Shop in St Louis MO, Exotic Sounds in West Palm Beach FL, High North Customs in Grand Prairie Alberta Canada and AMS Audio in Bakersfield CA, Team QRT in Abbeyville LA and California Sound in Fontana CA and Jackie Cooper Electronics, Oklahoma City OK, MARS Audio-Orlando FL, All American Audio in Nutley NJ, Proline Car Stereo in Brooklyn NY, Custom Shop Miami, Tunes and Tint in Lakeland FL, Mobile Concepts Inc in Mokena IL, Seismic Auto Sound in Concord CA, Brooklyn Car Audio in Brooklyn NY, Audio Solutions in Florence MS, Enhanced Customs in Largo FL, Rayco Auto Clinic, Audio Design in San Jose CA, Go Bass Mode in Florida, Avenue Sound in Freeport NY, Audio Plus in Riverview FL, Stereo Zone in Whittier CA, In-Phase Car Audio in Omaha NE, AutoLife Group, N&H Electronics, SK Customs, Land & Sea, The Audio One, NC Custom Shop,Tint World Orlando, Ricky Smith’s Audio, VIP Custom Woks, Mobile Audio Concepts, Audio Lad, Sound Sensations, Dave’s Stereo, Stereo Design, Badlands Customs, Custom Audio-Erie PA, Voltz Autosports-Bridgeport CT, Infinity Sound and Security-Kissimmee, Autosport Plus-Canton OH, Stereo City Pros in Carmichael CA, Devine Concepts in Naples FL, The Sound Shop in Indian Trail NC, Extreme Performance Audio in Fresno CA, Audio Depot in Arlington TX, Audio Security in Houston TX, Earmark Car Audio and Marine in Lewisville TX, Audio Jam in Bear DE, Stereo City Ontario, Ontario CA, Audio By Art, San Antonio TX, Code Zero Customs in Tulsa OK, Ken’s Car Tunes in Mobile AL, Soundz Plus in Naperville IL, Markland Designs in Lithonia GA, Electronics Plus in Salinas CA, Xtreme Autosports in Santa Clarita CA, Superior Audio Sounds in San Angelo TX, Model Electronics in Ramsey NJ, Texas Dreamz Customs in Spring TX, Wired Electronics in Linden NJ and Intense Car Audio in OKC, OK, Underground Auto in Sarasota FL, Car Toys Tulsa in Tulsa OK, Real Audio in Erie PA, Go Autosound in Union NJ, DFM Stereo in Ukiah CA, Impact Tint and Audio in Tyler TX, Mobile Sound Systems in Arlington TX, Redline Audio and Performance In Spindale NC, Car Audio Land in San Diego CA, Audio X Custom Car Audio in Florence AL, River Oaks Car Stereo in Houston TX, American Radio Orlando in Sanford FL, Illustrious Customs in Woodbridge VA, Remote Start Pros in Lawrence MA, HiPro Audio in Victoria TX, AudioPlanetNY in Huntington Station NY, Endless Possibilities in Aurora IL, Audio Finesse in Santa Monica, Drive Customs in San Luis Obispo CA, Custom Works, Noblesville IN, AtoZ Detail in West Haven CT, Cars 843 in Charleston SC, CarTunes Atlanta in Atlanta GA, Mobile Concepts in Garwood NJ, Duke’s Car Stereo in Flint MI, Infinity Auto Sound, King Car Audio in Norwalk CT, PopTronics in Baltimore MD, Sanford Sound in Sanford ME, Angelvip2474 in Draper UT, Dynamic Car Audio in Baltimore MD, Hi-Pro Audio in Victoria TX, Car Stereo Max in Houston, Pro Audio Center in Richland MS, Rhodes Off-Roads in Farmington MO, Model Electronics in Ramsey NJ, Class A Sounds in Athens OH. Just Audio Video in North Providence RI, CT_Custom in Philadelphia, Audio Solutions in Florence MS and The Audio Shop RC in Rapid City SD, DG Motorsportz in High Point NC, ST Mobile in Texarkana TX, AR Custom OC in Orange CA, Temecula Mobile Sound in Temecula CA, Unique Auto Sound in Lindenhurst NY, D’s Garage in Corona CA and DS2 Mobile Solutionz in Tomball TX, C G Car Audio in Kissimmee FL, California Audio in West Valley City UT and The Action Audio Store in Wethersfield CT, Eclipse Car Audio in Vancouver WA, Electronics Depot Car Audio in Altamonte Springs FL. Car Audio Garage in Pearland TX, Pinnacle Autosound in Lake City FL, J H Audio in Bowling Green VA, The Car Audio Shop StL in High Ridge MO, Anthonys Car Stereo in North Highlands CA, Flynn Audio in Middleton WI, Living Loud Car Audio in Pelham AL, Trail Star Audio in Minnesota, On The Spot Audio in Pennsauken NJ, Animated Car Audio in Essex MD, West Coast Car Audio in Citrus Heights CA, Modified Auto Sound in East Alton IL, Star Car Audio in Hermiston OR, VapeNAudio in Clovis CA, SoundWorks in Millersville MD Eclipse Car Audio in Vancouver WA, J A Custom Audio in Houston TX Jose Electronics in North Hills CA, Sound Proof Car Stereo in Douglasville GA, Auto Additions in Springfield IL, Elite Car Audio in Hollywood CA, Masters Car Stereo in Greenville SC, Audio Plus in Eden NC, Seismic AutoSound in Novato CA, Car Audio Addicts in Pittsburgh PA and AudioKing Tinting in Yakima WA, Arias Tint and Alarms in Duncanville TX, Odeh Car Audio in Gadsden AL, 12volt Specialist in Newark DE, Cutting Edge Audio in San Diego CA, Southern Auto Fab in Lafayette LA, California Sound in Fontana CA, Big Boyz Toyz in Florence SC, 740 Audio in Athens OH and 12volt Outfitters in Hollywood FL., High Quality Auto Sound, Lawrence MA, Custom Car Stereo SC in Spartanburg SC, Zier Box in Dallas TX, Maximum in Manville NJ, Audio Car Stereo in Miami FL, Mach 1 Audio in Washington MO, Doren Car Stereo in Queens Village NY, Side-x-Side Audio in South Charleston WV, Sound Concept in Nanuet NY, Pda Road Gear in Littleton CO and A-Plus Audio and Tinting Newington CT, Audio Electronics in Indianapolis IN, Tint and Sound in Frederick MD, Tint World Wilmington DE, VIP Autoworks in Mentor OH, All Out Audio in Killeen TX, Yong’s Audio in Indianapolis IN, Custom Audio Concepts in Lima OH, Clear Vibrations in Quakertown PA, The Outlaw Garage in Columbia TN, Xpert Car Audio in Layton UT, No Doubt Window Tint in Ardmore OK, San Diego Car Stereo in San Diego CA, Smart Audio in Lawrence MA, Car Audio One in Chula Vista CA, Audio Excellence in Orlando FL, Ultimate Sounds 1 in Wilmington NC, King Kong Custom Audio in Albuquerque NM. Manny’s Customs in Stockton CA, OD Car Audio in Pasco WA, Car Tunes on Line in Largo FL, INOV8 Audio in Houston TX, Kartel Mobile Electronics in Waterbury CT, Pro Auto Sound in Hialeah FL Mobile AVC in Brunswick ME, Fabulous Auto Alarms in Passaic NJ, Jimmy_Sound_System in Lawrence MA, American Audio Concepts in Houston TX, Arias Tint and Alarm in Duncanville TX, Big Papas Car Audio in Cincinnati OH, Houston Audio Lab in Houston TX, 901 Sound in Memphis TN, Kurtz Car Stereo in Traverse City MI, Sound By Stephen, Music In Motion in Alsip IL, Current Automotive Design in Sparta NJ, Prestige Sounds in Pompano Beach FL, Mobile AVC in Brunswick ME, Telza Audio in Columbia SC, Limelight Automotive in Webster NY, Victory Lap Auto Restyling East Moline IL, Unique Audio VA in Lorton VA, Builds by Paul in Litchfield AZ, Voodoo Customs in Haltom City TX, Elevated Design in Phoenix AZ, Mobilework/Tintworks in Santa Maria CA, Nappo Car Audio in Houston, Platinum Car Audio in Washington, Ballistic Audiowerks in Smithsburg MD, Xteme-Car Audio in Bremerton WA, Beltline Motors in Decatur AL, Ultimate Sounds in Chattanooga TN, Santa Fe Auto Sound in Overland Park KS, Soundelux Car Audio in Chula Vista CA, Kartele Mobile Electronics in Waterbury CT, BK Audio in Pasco WA, CenCal Audio in Madura CA, Xtreme Auto Sound in Louisville KY, Victorylap Auto Styling in East Moline IL, Car Trendz in Alexandria VA, BLVD Customs in Lakeland FL, Audio Systems in Montclair CA, Fitment_nyc_shop in Jamaica NY, King Audio in Norwalk CT. Foss Audio in Tukwila WA, OG Car Audio in Kissimmee FL, Tint and Tunes in Sacramento CA, Dr Dashboard in Evansville IN, The Sound Shop in Chino CA, Extreme Concepts in Albertville AL,The-King of Custom in Longwood FL, Car Audio Depot in Modesto CA and Audio Dreams in Acworth GA, PCH Custom Audio in Long Beach CA, Crazy Ralph’s Car Stereo in Gonzales LA, Joe’s Cycle Therapy in Somerset MA, Cal Custom Audio in Tracy CA, NWA Audio in Bentonville AR, XT Audio in Miami, Tim’s Audio in Newport OR, Build’s By Paul in Litchfield AZ, DAW Discount Audio in Paramount CA and M12 Audio in Bluefield WVA, Jam City Pros in Caddo Mills TX, Finishline Shop in Lumberton NJ, Genuine Custom Audio in Riverside CA,Ballistic Autowerks in Hagerstown MD, Jeff’s Custom Car Audio in Royce TX, Pitbull’s in Houston, Aspen Sound in North Spokane WA, CP Designs in Jarrell TX and D&B Sales in Ft Wayne IN, Precision Custom Audio in Riverview FL, The King of Custom, Active Sound in NC, Car Stereo Plus in Sumter SC, Audioworks DE in Newark DE, Active Sounds in NC Speed Car Audio in Dallas, Voodoo Customs in Luling LA, BK Customs 616 in Grand Rapids MI, TPD HiFI in Broken Bow OK, HiFi Crusin’ in Hattiesburg MS, Superior Audio Sounds in San Angelo TX Intense Kustom Audio in Brentwod NY, California Audio in West Valley UT, H A Ross Entertainment, Voodoo Customs in Haltom TX, Absolutely Creative Customs in Boulder CO, Mobile Sound in Temecula CA, Redline Auto Sports in Hicksville NY, Sparked Innovations in Knoxville TN, Boosted Build in Warrenton OR, Prodigy Car Audio iManteca CA, Snow’s Auto in Spokane WA and PMC Customs in White Oak PA.
Congratulations to all.
WTF……Win This Friday……See the next 12volt Spin-To-Win Wheel on Friday, September 5th.
HOUSTON/DALLAS, TX (08.29.25) – SSR Distributors hosted 2 very successful Cicada Audio trainings recently, Houston on Tuesday evening, August 19 and in Dallas on Thursday evening, August 21. Cicada Audio’s Sales Director Marty Deane presented the latest products from Cicada Audio at both well attended events. The Southwest Sales team with Scott Ringo, Tommy McClure and Taylor Williams were very supportive and in the house for both events.
Marty Deane conducting the Cicada Audio training in Houston.
When the Houston training wrapped Taylor Williams and Tommy McClure from Southwest Sales flank Marty Deane and SSR owner Amir Dhahani L/R in a group image.
The Cicada Audio brand is very hot across the motorcycle industry and Marty covered new Harley products and installation solution opportunities. At each event dealers were able to hold the real products in their hands and see the opportunities. Attendees were definitely engaged throughout each of Marty‘s entire presentations.
The meeting room was packed during the Dallas Cicada Audio training with Marty Deane upfront.
Just before the training began Marty Deane and Scott Ringo flank SSR VP of Sales and Operations Tracy Farr (L/R).
The Houston training took place in the very large warehouse and unfortunately there was a problem with the AC that evening. That said they were over 20 in attendance and all enjoyed pizza and cold drinks as Marty‘s presentation lasted well over an hour as he engaged directly with dealers. SSR Owner Amir Dhahani, along with staff, enjoyed the presentation that included a digital screen to spotlight products.
For the Dallas Thursday training the attendance topped 30 and again all were engaged as Marty presented a very spot-on session that spotlighted everything new which Cicada Audio offers for motorcycles and new Harley solutions.
“We made dealer stops along the way between Houston and Dallas. The time Marty spent with us on the road was terrific and his presentations at both trainings were top notch and really got attendees engaged in wanting to do more to drive business utilizing Cicada Audio products and solutions” Scott Ringo stated.
DANIA BEACH, FL(08.29.25) – HKI USA, the US importer for Ground Zero Car Audio, Resolut Technology, and Four Connect Wiring Products announces a New Member of the Team!
HKI USA is proud to have expanded their team, yet again. As has been made abundantly clear in recent announcements, HKI USA is solidifying its presence in the “high-end” and “SQ” realm with a solid mix of amazing products, an experienced team, and now a Mr. Nick Wingate.
Nick Wingate
“The concept of ‘We Are Car Audio’ is something that we believe deep into our core, and why we align so heavily with the brands we represent” says Jacob Brown, Director of Operations at HKI USA. “Our vendor partners have given us the ammunition to be able to provide the outstanding equipment needed to be able to put a smile on a customer’s face. The addition of Nick gives us more ammunition to accomplish this, which I feel is the ultimate and lost goal of this industry.”
Having the opportunity to work with Ground Zero Car Audio and Resolut Technologies, at this particular time, was something I could not turn down. Having known some of the people who work there for quite some time has made this transition very easy for me. The emphasis will be on reminding all of the 12 volt car audio dealers that it is about the music and having fun selling it!” stated Nick Wingate, the Director of Car Audio Development for HKI USA.
TAMPA, FL (08.29.25) – DOW Technologies, the leading independently owned technology distributor, announced today that Taylor Roberts has joined the company as an Account Manager for the 12Volt channel. Roberts brings hands on installation experience to bolster DOW’s 12Volt team.
Roberts spent eight successful years as an installation technician with Car Toys at two of their Dallas locations. Beginning as a 12Volt technician, Roberts grew her skills and knowledge as she completed outstanding audio upgrades and fabricated custom enclosures and panels. Roberts was promoted to Lead Technician in 2024, taking on responsibilities for corporate goals and managing customer service issues in addition to continuing her installation duties.
Taylor in the DOW booth at KnowledgeFest Dallas 2025, speaking with Vernon of Vernon’s Signature Audio.
“This is a great opportunity to advance my career,” stated Roberts. “My technician background is going to help me connect and build relationships with DOW’s customers as I offer support for system design, troubleshooting, and sales ideas.”
“Taylor is going to be a great asset in our TOLA market,” stated Justin Roberts, territory manager 12V TOLA & the Southwest “She is jumping right into the job with a determination that shows her passion for the industry.”
“It’s exciting to add someone with Taylor’s skill set to our award-winning team,” added Dave Elkin, senior vice president, sales and product management. “It’s a great benefit to have a local account manager that knows the territory and can easily relate to dealers given her recent experience.”
To learn more about DOW Technologies, please visit www.dowtechnologies.com or call 1.800.627.2900.
OCEAN CITY MD – (08.28.25) – Each year KICKER creates a special project, in addition to the amazing XRV footprint, to connect with the Jeep community. This year it was for a customized Power Wheel Toy Jeep that would be given away as a raffle prize to one lucky family. The prize was spotlighted in front of the XRV with a container for raffle tickets for the one lucky winner.
As in the past OC Jeep Fest events, Jamie White-Opus Marketing and KICKER’s Matt Matheson, collaborated on the project. Once the concept was set they reached out to Bill Weidmoyer.
The Power Wheel Toy Jeep raffle already
The lucky raffle winner, Bill, is all smiles as he sits in his KICKER Power Wheel Toy Jeep.
This youngster was one of many that took a seat.
Weidmoyer is a very active Jeeper who has worked on similar projects and was contacted and the project got underway. Once he relayed to White the items needed to put the project together it rolled. A new Toy Jeep Power Wheel was first on the list and followed by a KICKER sound bar, decals, embroidery labels, fog lights, a lithium battery and custom license plate. Once those items arrived in Myerstown PA the project underway.
This family thought of adding a woofer.
Throughout the event attendees stopped to check out the project.
“I have worked on many custom Jeep projects.. this one a special prize for a youngster. For the KICKER Sound Bar with Bluetooth we added a lithium battery. We placed KICKER decals around the body in Jeep fashion. The seats received custom embroidered KICKER logos and added fog lights, that actually work, plus a custom Livin’Loud license plate. I actually removed and hand-painted the bolts on the hub caps. Once completed it was ready for us to take to Ocean City in the back of my wife’s Jeep” Weidmoyer related.
KICKER’s Matt Matheson, Eastern Regional, connecting and taking a spin around the event.
The Power Wheel Toy Jeep as it arrived at the event.
When setup was completed at the Ocean City Jeep Fest the Power Wheel Toy Jeep was spotlighted in front of the XRV and raffle ready. Throughout the event kids sat in the Toy Jeep for family images with big smiles. Frequently the Toy Jeep was taken for short Livin’Loud trips around the event grounds.
“When the winning raffle slip was drawn, from the hundreds in the jar, the winner had stopped by the booth many times and said – This is my Jeep. The winner’s name was Bill and that was a great way to wrap the 2025 OC Jeep Fest’ Jamie White stated.
HOUSTON, TX (08.28.25) – Wet Sounds is proud to announce the promotion of Mark Gerick to Business Unit Director, effective August 22, 2025. Gerick previously served as Chief Operating Officer and has played a pivotal role in the company’s strategic growth and operational success.
Mark Gerick
“Mark has been instrumental in guiding and building the Wet Sounds brand for many years — from periods of rapid growth to evolving industry cycles, he has consistently advanced Wet Sounds’ leadership position, strengthened the customer experience, and expanded market opportunities,” said Jake Petkovich, President – Marine, Patrick Industries, Inc.
As Business Unit Director, Gerick will lead Wet Sounds into its next phase of innovation and expansion, driving continued excellence in product development, customer experience, and market leadership.
WASHINGTON, DC (08.28.25) – The Specialty Equipment Market Association (SEMA), the leading organization for the automotive aftermarket industry, today announced the acquisition of the Off-Road Business Association (ORBA), a leading a 501(c)(6) organization dedicated to representing businesses and professionals in the off-road and powersports industries (motorcycles, ATVs, side-by-sides, snowmobiles).
Off-road products and services are the largest and fastest-growing segment of the automotive aftermarket industry. This acquisition enhances SEMA’s ability to support the advocacy and business needs of the off-road and powersports communities and the innovators who sell their products to millions of enthusiasts nationwide.
“Today is a great day for off-road and powersports enthusiasts and the businesses who cater to them, because it further unifies efforts to advocate in Washington, D.C., and statehouses nationwide on their behalf,” said SEMA President and CEO Mike Spagnola. “By acquiring ORBA, SEMA further unifies our shared efforts to preserve motorized access to our nation’s open spaces and secure policies that strike a tenable balance between land use and conservation. SEMA has sought ways for our Truck and Off-Road Alliance (TORA) to work more closely with ORBA, out of an immense respect and appreciation for their work and the individuals whose blood, sweat, and tears over the decades gave a voice to businesses and enthusiasts in the off-road and powersports communities. By bringing ORBA under the SEMA banner, we’re scaling up our ability to speak on behalf of the off-road and powersports communities and further extending ORBA’s legacy of service to our industry and enthusiasts.”
“ORBA was formed to bring the added resources to support the off-road Industry through business acumen and advocacy, and by directly joining forces with SEMA, this industry will remain at the table on the important issues affecting motorized access to public lands, protecting the right to modify, race, and other important issues to the off-road community,” said ORBA CEO Fred Wiley. “SEMA, since ORBA’s inception, has been a great partner, and I firmly believe our work is in the right hands, with the right partners in the trenches for our great off-road community. I’ve always said that the issues facing the off-road industry never truly go away, they just evolve. SEMA is uniquely qualified to serve as a steward for future efforts to protect land access and champion the viewpoints of off-road businesses and enthusiasts.”
“The Truck and Off Road Alliance (TORA), a SEMA Council, was formed to represent the collective interest of its member companies who manufacture, distribute, sell and/or install accessories for off-road vehicles, light-duty pickup trucks, ATVs, or provide services to this industry,” said TORA Chair Dawson Druesedow. “We are excited to have the additional firepower of ORBA under the SEMA brand and to expand the advocacy and litigation efforts to not only protect our community but to advance policies that will allow our industry to thrive for generations to come.”
TRANSACTION DETAILS
Under the terms of the agreement, SEMA would acquire all ORBA assets. Wiley would remain a senior strategic advisor to SEMA on off-road and powersports issues.
REDMOND, OR (08.27.25) – Falcón Sales organized a Car Show, and much more, at InTune on Saturday, August 23rd in Redmond OR from 10 AM to 4 PM. This was their First Ever Parking Lot Party Car Show and the street was blocked off so show cars, vendor demo cars, vendor tents, a bounce house for kids and Wild Mike’s Pizza to serve free pizza. There were also raffles and the showroom was open for sales.
Vehicles including cars, trucks, classics, side-by-side and golf carts wrapped the block
“The weather was terrific and the event was definitely a tremendous success. Dave Gates, Jorge Fornos and and I were on site and definitely thank our business partners for their support. George Gosheff and the InTune team had everything set and it rolled” Kam Frisbee, Falcon Sales GM Inside Sales, related.
Many show vehicles were on display.
As the event wrapped on Saturday afternoon team members and many attendees gathered for a group image.
For InTune Gosheff relayed “The event definitely happened as we had planned as a community event. Over 50 vehicles were set along the street and wrapped around the block. Several hundred people checked it all out and there were many children. When the kids and parents sat in demos their eyes opened wide as they heard music as never before. I know everyone had at least 2 pieces of pizza from Wild Mikes and at the event of the event they gave everything else away’”
Wild Mike’s Pizza served hundreds of free pizzas during the event.
Industry members onsite to support and offer help with product demos included Jeff Oliver from The Progressive Group representing Kenwood, Rockford Fosgate and Viper. Dave Gates, Kam Frisbee and Jorge Fornos represented Wet Sounds, Sony, Alpine, Memphis Audio and Sounds Skins. Ryan Klein, Diamond Audio, rolled over from Utah.
12VoltNews.com 