Author: 12VoltNews

Amazon Ads and SiriusXM Media Announce New Programmatic Audio Offering Through Amazon DSP

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SEATTLE, WA (09.22.25) – Amazon Ads and SiriusXM Media announced a strategic programmatic audio advertising integration to provide marketers using Amazon DSP the ability to access SiriusXM Media’s extensive digital audio portfolio—including Pandora and SoundCloud U.S. For the first time, brands have seamless access through Amazon DSP to reach SiriusXM Media’s 160 million monthly digital listeners. Advertisers using Amazon DSP can now extend their omnichannel campaigns to include SiriusXM Media’s premium audio inventory, reaching highly engaged audiences with efficient and effective campaigns based on Amazon’s trillions of first-party signals.

Marketers using Amazon DSP can now activate SiriusXM Media’s streaming music portfolio via the AdsWizz Supply Side Platform. The offering will soon extend to the expansive SiriusXM Podcast Network, which ranks #1 among audiences 18+ and represents four of the top ten podcasts, providing advertisers with additional opportunities for scale and incremental reach while enhancing Amazon’s audio advertising footprint.

“By combining Amazon’s diverse audiences and first-party insights with SiriusXM’s premium audio content, we’re fundamentally reimagining how audio can be integrated into comprehensive advertising strategies,” said Meredith Goldman, Director, Amazon DSP at Amazon Ads. “Our relationship exemplifies our commitment to providing advertisers with unrivaled opportunity across all media channels, including audio, which has become an increasingly vital component of the consumer journey.”

“We are thrilled to bring our premium audio inventory into Amazon DSP,” said Sherene Hilal, Chief Advertising Product Officer at SiriusXM. “For the first time, brands can pair Amazon’s first-party insights with our audio content for smarter audience reach and full-funnel measurement that proves the impact of digital audio. As we look to close the gap between time spent with audio and ad spend and ensure audio is part of every media mix, this partnership marks a major step forward for programmatic audio, delivering the scale, precision, and audience-driven insights that brands need.”

Through this integration, advertisers can now:

  • Reach audio fans with audience insights based on Amazon’s trillions of signals: Pair SiriusXM Media’s premium streaming and podcast inventory with Amazon’s first-party shopping, streaming, and browsing insights to reach high-intent audiences.
  • Gain full-funnel measurement and attribution in audio: Use AI-enhanced capabilities on Amazon DSP to optimize SiriusXM Media audio campaigns with the same precision and intelligence offered across formats, connecting audio exposure to real business outcomes.
  • Integrate audio easily into omnichannel strategies: Incorporate SiriusXM Media audio inventory as a central component of brands’ holistic marketing strategies alongside formats like display and video for a more efficient omnichannel approach.

For more about SiriusXM, please go to www.siriusxm.com.

Ultimate Sounds & Tinting Wins RDV Prize On The 12volt Spin-To-Win Wheel 338

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12VOLT CENTRAL STUDIOS (09.013.25) The 12volt Spin-to-Win Wheel was created to bring an element of fun to the 12volt industry. The weekly 12volt Spin-To-Win Wheel is now spinning in Year 7.

The 12volt Spin-To-Win Wheel rolled for the 338th time on Friday morning on September 12th. The Wheel landed on the RDV space and the Ultimate Sounds & Tinting slip was drawn from the jar. An Instagram post of the winning spin slip was posted. A video of the Wheel spin was also posted. 

Click to view.

We reached out to the winning retailer in Chattanooga TN and Will Gates was very happy to hear the news that a RDV prize will be headed their way. Will said business returned after the flooding at his store and they are doing a lot of Jeep installs at the store with over a dozen upgrades for Jeepers at the recent Pigeon Forge Jeep Invasion.

Spinning out a winner each Friday, a lucky 12volt retailer can win a cool prize and top brands receive visibility across the 12volt industry.

12volt brands with a space on the 12volt Spin-To-Win Wheel include KICKER, RDV, PowerBass, CRUX, JBL, Kenwood, JVC, Race Sport Lighting, EBS Audio, King Boxes, Massive Audio, Q Power and VIPER. 12volt News and 12voltBeat $100. cash awards also have spaces on the 12volt Spin-To-Wheel for the winning 12volt retailer.

Past winners of the 12volt Spin-To-Win include…Stereo & Video Center-Tyler TX, The Outlaw Garage-Franklin TN, Exotic Sounds-West Palm Beach FL, Endless Possibilities-Aurora IL., Go Auto Sound in Union City NJ, Al&Ed’s South Bay CA, No Limitz Car Audio in Upland CA, Neil’s Specialty-Eureka CA, Sturgess Customs-Lexington SC, Audio By Art-San Antonio TX, SMS Car Audio in Marreo LA and Sweet Wheelz in Mississauga Ontario Canada, Cartronics in Biscayne FL, The CarAudio Shop in St Louis MO, Exotic Sounds in West Palm Beach FL, High North Customs in Grand Prairie Alberta Canada and AMS Audio in Bakersfield CA, Team QRT in Abbeyville LA and California Sound in Fontana CA and Jackie Cooper Electronics, Oklahoma City OK, MARS Audio-Orlando FL, All American Audio in Nutley NJ, Proline Car Stereo in Brooklyn NY, Custom Shop Miami, Tunes and Tint in Lakeland FL, Mobile Concepts Inc in Mokena IL, Seismic Auto Sound in Concord CA, Brooklyn Car Audio in Brooklyn NY, Audio Solutions in Florence MS, Enhanced Customs in Largo FL, Rayco Auto Clinic, Audio Design in San Jose CA, Go Bass Mode in Florida, Avenue Sound in Freeport NY, Audio Plus in Riverview FL, Stereo Zone in Whittier CA, In-Phase Car Audio in Omaha NE, AutoLife Group, N&H Electronics, SK Customs, Land & Sea, The Audio One, NC Custom Shop,Tint World Orlando, Ricky Smith’s Audio, VIP Custom Woks, Mobile Audio Concepts, Audio Lad, Sound Sensations, Dave’s Stereo, Stereo Design, Badlands Customs, Custom Audio-Erie PA, Voltz Autosports-Bridgeport CT, Infinity Sound and Security-Kissimmee, Autosport Plus-Canton OH, Stereo City Pros in Carmichael CA, Devine Concepts in Naples FL, The Sound Shop in Indian Trail NC, Extreme Performance Audio in Fresno CA, Audio Depot in Arlington TX, Audio Security in Houston TX, Earmark Car Audio and Marine in Lewisville TX, Audio Jam in Bear DE, Stereo City Ontario, Ontario CA, Audio By Art, San Antonio TX, Code Zero Customs in Tulsa OK, Ken’s Car Tunes in Mobile AL, Soundz Plus in Naperville IL, Markland Designs in Lithonia GA, Electronics Plus in Salinas CA, Xtreme Autosports in Santa Clarita CA, Superior Audio Sounds in San Angelo TX, Model Electronics in Ramsey NJ, Texas Dreamz Customs in Spring TX, Wired Electronics in Linden NJ and Intense Car Audio in OKC, OK, Underground Auto in Sarasota FL, Car Toys Tulsa in Tulsa OK,  Real Audio in Erie PA, Go Autosound in Union NJ, DFM Stereo in Ukiah CA, Impact Tint and Audio in Tyler TX, Mobile Sound Systems in Arlington TX, Redline Audio and Performance In Spindale NC, Car Audio Land in San Diego CA, Audio X Custom Car Audio in Florence AL, River Oaks Car Stereo in Houston TX, American Radio Orlando in Sanford FL, Illustrious Customs in Woodbridge VA, Remote Start Pros in Lawrence MA, HiPro Audio in Victoria TX, AudioPlanetNY in Huntington Station NY, Endless Possibilities in Aurora IL, Audio Finesse in Santa Monica, Drive Customs in San Luis Obispo CA, Custom Works, Noblesville IN, AtoZ Detail in West Haven CT, Cars 843 in Charleston SC, CarTunes Atlanta in Atlanta GA, Mobile Concepts in Garwood NJ, Duke’s Car Stereo in Flint MI, Infinity Auto Sound, King Car Audio in Norwalk CT, PopTronics in Baltimore MD, Sanford Sound in Sanford ME,  Angelvip2474 in Draper UT, Dynamic Car Audio in Baltimore MD, Hi-Pro Audio in Victoria TX, Car Stereo Max in Houston, Pro Audio Center in Richland MS, Rhodes Off-Roads in Farmington MO, Model Electronics in Ramsey NJ, Class A Sounds in Athens OH. Just Audio Video in North Providence RI, CT_Custom in Philadelphia, Audio Solutions in Florence MS and The Audio Shop RC in Rapid City SD, DG Motorsportz in High Point NC, ST Mobile in Texarkana TX, AR Custom OC in Orange CA, Temecula Mobile Sound in Temecula CA,  Unique Auto Sound in Lindenhurst NY, D’s Garage in Corona CA and DS2 Mobile Solutionz in Tomball TX, C G Car Audio in Kissimmee FL, California Audio in West Valley City UT and The Action Audio Store in Wethersfield CT, Eclipse Car Audio in Vancouver WA, Electronics Depot Car Audio in Altamonte Springs FL. Car Audio Garage in Pearland TX, Pinnacle Autosound in Lake City FL, J H Audio in Bowling Green VA, The Car Audio Shop StL in High Ridge MO, Anthonys Car Stereo in North Highlands CA, Flynn Audio in Middleton WI, Living Loud Car Audio in Pelham AL, Trail Star Audio in Minnesota, On The Spot Audio in Pennsauken NJ, Animated Car Audio in Essex MD, West Coast Car Audio in Citrus Heights CA, Modified Auto Sound in East Alton IL, Star Car Audio in Hermiston OR, VapeNAudio in Clovis CA, SoundWorks in Millersville MD Eclipse Car Audio in Vancouver WA, J A Custom Audio in Houston TX Jose Electronics in North Hills CA,  Sound Proof Car Stereo in Douglasville GA, Auto Additions in Springfield IL, Elite Car Audio in Hollywood CA, Masters Car Stereo in Greenville SC, Audio Plus in Eden NC, Seismic AutoSound in Novato CA, Car Audio Addicts in Pittsburgh PA and AudioKing Tinting in Yakima WA, Arias Tint and Alarms in Duncanville TX, Odeh Car Audio in Gadsden AL, 12volt Specialist in Newark DE, Cutting Edge Audio in San Diego CA, Southern Auto Fab in Lafayette LA, California Sound in Fontana CA, Big Boyz Toyz in Florence SC, 740 Audio in Athens OH and 12volt Outfitters in Hollywood FL., High Quality Auto Sound, Lawrence MA, Custom Car Stereo SC in Spartanburg SC, Zier Box in Dallas TX, Maximum in Manville NJ, Audio Car Stereo in Miami FL, Mach 1 Audio in Washington MO, Doren Car Stereo in Queens Village NY, Side-x-Side Audio in South Charleston WV, Sound Concept in Nanuet NY, Pda Road Gear in Littleton CO and A-Plus Audio and Tinting  Newington CT, Audio Electronics in Indianapolis IN, Tint and Sound in Frederick MD, Tint World Wilmington DE, VIP Autoworks in Mentor OH, All Out Audio in Killeen TX, Yong’s Audio in Indianapolis IN, Custom Audio Concepts in Lima OH, Clear Vibrations in Quakertown PA, The Outlaw Garage in Columbia TN, Xpert Car Audio in Layton UT, No Doubt Window Tint in Ardmore OK, San Diego Car Stereo in San Diego CA, Smart Audio in Lawrence MA, Car Audio One in Chula Vista CA, Audio Excellence in Orlando FL, Ultimate Sounds 1 in Wilmington NC, King Kong Custom Audio in Albuquerque NM. Manny’s Customs in Stockton CA, OD Car Audio in Pasco WA, Car Tunes on Line in Largo FL, INOV8 Audio in Houston TX, Kartel Mobile Electronics in Waterbury CT, Pro Auto Sound in Hialeah FL Mobile AVC in Brunswick ME, Fabulous Auto Alarms in Passaic NJ, Jimmy_Sound_System in Lawrence MA, American Audio Concepts in Houston TX, Arias Tint and Alarm in Duncanville TX, Big Papas Car Audio in Cincinnati OH, Houston Audio Lab in Houston TX, 901 Sound in Memphis TN, Kurtz Car Stereo in Traverse City MI, Sound By Stephen, Music In Motion in Alsip IL, Current Automotive Design in Sparta NJ, Prestige Sounds in Pompano Beach FL, Mobile AVC in Brunswick ME, Telza Audio in Columbia SC, Limelight Automotive in Webster NY, Victory Lap Auto Restyling East Moline IL, Unique Audio VA in Lorton VA, Builds by Paul in Litchfield AZ, Voodoo Customs in Haltom City TX, Elevated Design in Phoenix AZ, Mobilework/Tintworks in Santa Maria CA, Nappo Car Audio in Houston, Platinum Car Audio in Washington, Ballistic Audiowerks in Smithsburg MD,  Xteme-Car Audio in Bremerton WA, Beltline Motors in Decatur AL, Ultimate Sounds in Chattanooga TN, Santa Fe Auto Sound in Overland Park KS, Soundelux Car Audio in Chula Vista CA, Kartele Mobile Electronics in Waterbury CT, BK Audio in Pasco WA, CenCal Audio in Madura CA, Xtreme Auto Sound in Louisville KY,  Victorylap Auto Styling in East Moline IL, Car Trendz in Alexandria VA, BLVD Customs in Lakeland FL, Audio Systems in Montclair CA, Fitment_nyc_shop in Jamaica NY, King Audio in Norwalk CT. Foss Audio in Tukwila WA, OG Car Audio in Kissimmee FL, Tint and Tunes in Sacramento CA, Dr Dashboard in Evansville IN, The Sound Shop in Chino CA, Extreme Concepts in Albertville AL,The-King of Custom in Longwood FL, Car Audio Depot in Modesto CA and Audio Dreams in Acworth GA, PCH Custom Audio in Long Beach CA, Crazy Ralph’s Car Stereo in Gonzales LA,  Joe’s Cycle Therapy in Somerset MA, Cal Custom Audio in Tracy CA, NWA Audio in Bentonville AR,  XT Audio in Miami, Tim’s Audio in Newport OR, Build’s By Paul in Litchfield AZ, DAW Discount Audio in Paramount CA and M12 Audio in Bluefield WVA,  Jam City Pros in Caddo Mills TX, Finishline Shop in Lumberton NJ, Genuine Custom Audio in Riverside CA,Ballistic Autowerks in Hagerstown MD, Jeff’s Custom Car Audio in Royce TX, Pitbull’s in Houston, Aspen Sound in North Spokane WA, CP Designs in Jarrell TX and D&B Sales in Ft Wayne IN, Precision Custom Audio in Riverview FL, The King of Custom, Active Sound in NC,  Car Stereo Plus in Sumter SC,  Audioworks DE in Newark DE, Active Sounds in NC  Speed Car Audio in Dallas, Voodoo Customs in Luling LA,  BK Customs 616 in Grand Rapids MI, TPD HiFI in Broken Bow OK, HiFi Crusin’ in Hattiesburg MS, Superior Audio Sounds in San Angelo TX Intense Kustom Audio in Brentwod NY, California Audio in West Valley UT, H A  Ross Entertainment, Voodoo Customs in Haltom TX, Absolutely Creative Customs in Boulder CO, Mobile Sound in Temecula CA, Redline Auto Sports in Hicksville NY, Sparked Innovations in Knoxville TN, Boosted Build in Warrenton OR, Prodigy Car Audio iManteca CA, Snow’s Auto in Spokane WA and PMC Customs, White Oak PA, InTune in Redmond OR and Tint Wrap Audio Guys in Fresno CA.

Congratulations to all.

WTF……Win This Friday……See the next 12volt Spin-To-Win Wheel on Friday, September 19th.

DOW Technologies Expands Distribution of Memphis Audio

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TAMPA, FL (09.19.25) – DOW Technologies is excited to announce the expansion of their partnership with Memphis Audio, a premier manufacturer of high-performance car, marine, and powersports audio solutions. This agreement expands DOW’s distribution of Memphis Audio to Arizona, New Mexico, southern Nevada and the western edge of Texas completing DOW’s coverage of 14 states across the southern United States.

Memphis is an independent, employee-owned company known for delivering exceptional audio solutions for cars, boats, motorcycles, and powersports vehicles. With over 50 years of experience, Memphis Audio is trusted by dealers to provide exceptional performance. The recent transition of ownership has put Memphis in a great position to invest in innovation, distribution stronger sales and marketing support and a healthier inventory strategy.

DOW Technologies’ distribution of Memphis Audio products across the entire southern United States, ensures dealers have access to a wide range of audio solutions with the industry-leading service and support that DOW is known for. Inventory is available in DOW’s Atlanta, Dallas and Tampa locations with inventory expected to arrive in the Scottsdale location shortly.

“We’re excited to be expanding our distribution of Memphis into the southwest to bring these great products to more dealers,” said Dave Elkin, senior vice president of sales and product management. “We’ve seen great success with Memphis and look to continue growing this relationship.”

“Our partnership with Memphis has been great and we’re eager to expand our reach with them,” said John Yodzis, president & ceo of DOW Technologies. “Memphis Audio’s reputation is strong with dealers, and we’re excited to back them with our innovative programs and support.”

For more information about Memphis Audio, please visit memphiscaraudio.com. To learn more about DOW Technologies, please visit www.dowtechnologies.com or call 1.800.627.2900.

KENWOOD Expands Marine Audio Line with New LED-Lit Speakers

Posted on by in Industry.

LONG BEACH, CA (09.19.25) – KENWOOD has announced the launch of its latest KENWOOD eXcelon Motorsports LED-illuminated marine speakers, designed to deliver powerful sound and bold style for boating enthusiasts. The new lineup offers both 6.5-inch and 7.7-inch models in cut-in and tower-style formats, with finishes available in classic white or sleek black.

New models include:

  • XM65WL / XM65BL — 6.5″ LED-lit cut-in/ infinite baffle, marine speakers (White / Black), 75W RMS
  • XM65TWL / XM65TBL — 6.5″ LED-lit tower speakers (White / Black), 75W RMS
  • XM77WL / XM77BL — 7.7″ LED-lit cut-in/ infinite baffle,  marine speakers (White / Black), 100W RMS
  • XM77TWL / XM77TBL — 7.7″ LED-lit tower speakers (White / Black), 100W RMS

Engineered for durability, all KENWOOD marine speakers are IPX6-rated water resistant, providing reliable performance against spray, splash, and weather. Each speaker features coated soft dome tweeters for crystal-clear highs and superior sound reproduction, even in challenging marine environments.

For versatility and secure installation, the 6.5-inch tower models include a rugged cast aluminum mount that swivels, designed to fit 1.5″–2″ round bars, while the 7.7-inch tower models feature mounts that accommodate tubing from 2.25″–3.35″.

Adding to the experience, the speakers integrate a 27-color LED lighting system with a wireless remote, allowing users to customize their setup. The system supports up to 12 daisy-chained speakers, creating a fully synchronized, immersive lighting display. Tower models include additional back-lighting for extra visual impact.

“Our new LED-lit marine speakers combine cutting-edge audio engineering with bold visual appeal,” said Rick Noetzli, Product Manager at KENWOOD. “Boaters can now enjoy rich, dynamic sound while adding a customizable lighting experience to their time on the water.”

The new KENWOOD LED marine speakers are available now to authorized KENWOOD retailers.

Visit www.kenwood.com/usa for more.

Advanced Custom Sound Supports The Warren Ohio Community

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Dwaine Craig is pictured in the showroom with his Harley Street Glide build to drive the Breast Cancer Awareness message across the Warren OH community.

WARREN, OH (9.19.25) – The Advanced Custom Sound Team, with Dan and Jeanna Nezbeth behind the wheel, is a very proactive retailer that is community and awareness focused. Bringing more attention to Breast Cancer Awareness has been a continuing focus for many years.

“Breast cancer awareness is not just a logo and it is not just in October. It is a real fight that impacts lives, families, and communities every single day. We were honored to sponsor this Harley-Davidson Street Glide that was transformed into a rolling tribute to breast cancer awareness for Dwaine Craig and his wife 5 years ago.”

“Its owner, Dwaine Craig, shared his story” Jeanna continued. “When his wife was diagnosed, their world changed in an instant. Her courage through surgeries, treatments and the unknown became a source of inspiration for everyone around her. Determined to honor her strength, Dwaine built this tribute bike from the ground up, pouring his heart into every detail. With support from friends and audio by Advanced Custom Sound, the bike now carries her story and spreads awareness wherever it goes. It is more than a show bike. It is a testimony of love, perseverance and faith that reminds others that no one rides alone in this fight.”

“Let’s continue to come together to support our community, share stories, and spread awareness. Breast cancer awareness should live in our hearts every day of the year. Find local nonprofit organizations to support, get involved, and remind others it is not just a ribbon. It is about real people, real families and real hope” Jeanna concluded

For more see acsmotorsports.com.

Modus Global Announces Rep Group Network

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OXNARD, CA (09.18.25) – Modus announces its Rep firm network across the United States as it gears up for its groundbreaking product launch.

“We’re thrilled with the rep firms we’ve selected,” said Matthew Delgado, Director of Sales for Modus Global. “These professionals are not just well-respected in their regions, they’re relationship builders who deeply understand their markets.”

The carefully chosen Rep groups reflect Modus’ philosophy: innovative minds who understand that breakthrough technology means nothing without practical, real-world application.

“From the start, it was clear Modus represented something extraordinary,” said Hazim Jainoor, Principal of Aligned Sales & Marketing Group. “Our mission has always been to connect manufacturers’ strategic vision with the day-to-day realities of retailers, and Modus delivers the technology and innovation the market has long been waiting for. We are proud to bring this opportunity to our dealers from day one.”

In the coming months, Modus will bring its signature demo vehicle to key markets, offering dealers and customers hands-on experiences with its new products. This expansion underscores Modus’ dealer-first philosophy, fostering long-term partnerships with comprehensive support to fuel dealer success.

“For a launch as significant as Modus, we needed partners who share our passion and drive,” Delgado added. “This launch is years in the making, and we’re excited to collaborate with reps who truly grasp what makes Modus extraordinary.”

The dealer reps will promote three distinct product families: Apex for premium performance, Mezzo for innovative technology integration, and Portale for accessible quality. Select amplifier models feature the company’s proprietary ACTEQ™ and PREACT™ technologies, both designed to solve problems dealers and customers face daily.

Modus Representative Network:

Southern California, Southern Nevada, Arizona, New Mexico, Hawaii
Aligned Sales & Marketing
Contact: Hazim Jainoor
Ph: 310-508-3392
Email: hazim.jainoor@asmgroup-usa.com

Northern California, Northern Nevada
Driven Marketing
Contacts: Pete Bobsin / Greg Douglas
Ph: Pete: 408-396-5964 / Greg: 209-663-2456
Email: Pete.drivenmarketing@gmail.com / greg.drivenmarketing@gmail.com

Oregon, Washington, Montana, Alaska, Idaho
Inphase Marketing
Contact: Dan McMillan
Ph: 425-482-0988
Email: dan@inphasemarketing.com

Texas, Arkansas, Louisiana, Oklahoma
Southwest Sales & Marketing
Contact: Scott Ringo
Ph: 214-212-9049
Email: Sringo@swsalesmarketing.com

Missouri, Iowa, Nebraska, Kansas
Insite Sales & Marketing
Contact: Mark Kroll
Ph: 913-488-6160
Email: mkroll@insitesls.com

Florida
Real Performance Marketing
Contact: Scott Hochmuth
Ph: 706-386-3550
Email: Scott@realperformacemarketing.net

North Carolina, South Carolina, Georgia, Mississippi, Alabama, Tennessee, Arkansas
Contacts: Scott K. Darby/Jimmy Miller
Ph: Scott: 770-718-6430 / Jimmy: 770-364-2917
Email: Scott@martech-group.com / jimmy@martech-group.com

Virginia, West Virginia, Ohio, Pennsylvania, Maryland, Delaware, Southern New Jersey
AR Marketing Inc.
Contact: Steve Gallagher
Ph: 804-363-0239
Email: armksg@comcast.net

Northern New Jersey, New York, Rhode Island, Connecticut, Massachusetts, New Hampshire, Vermont, and Maine
12 Volt Marketing Group
Contact: Frankie Mark
Ph: 908-881-8000
Email: frankie.mark@12voltmarketinggroup.com

For general information about Modus Global, contact Matthew Delgado at matt.delgado@modusglobal.com or 916-412-0232.

Visit www.modusglobal.com for more.

Ground Zero USA Launches Podcast Directed at Car Audio Enthusiasts

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DANIA BEACH, FL (09.18.25) – A 12-volt community-based platform hosted by rotating Ground Zero team members and special industry guests showcasing the latest trends, offering pro-level tips on installation, advanced tuning techniques, and real-world insight into the engineering and innovation behind our diverse product categories.

“We’re excited to launch the new Zero Hour podcast as a way to connect directly with car audio enthusiasts, share our passion, and dive deeper into the topics that our customer base and dealers have offered as feedback,” stated Diogo Iannaccone, CEO, Ground Zero USA.

Whether you’re a professional installer, a serious enthusiast, or just love getting into the details, Zero Hour is your go-to source for insider knowledge, expert advice, and true audio craftsmanship.

PREMIERES – THURSDAY, SEPT. 18TH @ 8PM ET

WHERE TO WATCH:

FACEBOOK – https://www.facebook.com/GroundZeroAudioUSA

YOUTUBE – https://www.youtube.com/@GroundZeroUSA

For more information:

HKI USA INC
345 Bryan Road
Dania Beach, FL 33004 USA
info@groundzerousa.com
1.844.960.2007

Horsepower Rodeo Brings Unfiltered Automotive Action to the SEMA Show

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DIAMOND BAR, CA (09.18.25) – The ultimate fusion of motorsports and chaos is stampeding into Las Vegas as Horsepower Rodeo joins the high-octane lineup of live activations at the 2025 SEMA Show. Taking place Nov. 4-7 at the Las Vegas Convention Center in the Diamond Lot, adjacent to the LVCC’s West Hall, Horsepower Rodeo promises a full-throttle spectacle that celebrates the raw power, mechanical creativity, and the unfiltered excitement of car culture.

Headlined by superstar automotive content creator Westen Champlin and professional smoke show driver Kyle Douglas, Horsepower Rodeo is a living, breathing showcase of everything that makes the aftermarket world roar. From drag racers to drifters, classic muscle to modern burnout monsters, this arena unites builders, drivers, and fans from every corner of the scene.

“Horsepower Rodeo exemplifies the spirit of the aftermarket — bold, creative, and unapologetically passionate,” said SEMA Vice President of Events Tom Gattuso. “It’s a strategic addition to our live programming that reflects the diversity and energy of the industry, while engaging a new generation of enthusiasts.”

As part of the SEMA Show’s expanded motorsports programming, Horsepower Rodeo joins a powerhouse lineup, including OPTIMA Unleashed, Nitro Circus, Hoonigan, and the Globe of Death. These demos offer attendees a full sensory experience the moment they step onto the SEMA Show campus, bringing the innovations displayed inside the halls to life in thrilling, real-world action, creating more connections with buyers, media, and influencers.

“Horsepower Rodeo is the ultimate stage for the wild side of car culture,” said Champlin. “We’re here to deliver a high-octane experience SEMA Show attendees will be talking about long after the smoke clears.”

Horsepower Rodeo will run daily throughout the Show just outside of the Truck, SUV, Off-Road, and Restyling exhibitor areas of West Hall, giving professionals and enthusiasts a front-row seat to the tire-shredding burnouts, high-speed drifts, and raw horsepower that define the world of motorsports.

“We’re focused on creating unforgettable moments for our attendees that showcase the passion, products, and people that drive the industry forward, and Horsepower Rodeo delivers exactly that,” said SEMA Trade Show Director Andy Tompkins. “It’s loud, it’s wild, and it’s the kind of experience that sticks with you long after the Show ends.”

To learn more about the 2025 SEMA Show, see the event lineup, and to register, visit www.semashow.com.

Modus to Showcase Revolutionary Marine Audio Technology at IBEX 2025

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OXNARD, CA (09.17.25) – Modus, is taking its marine audio innovations to IBEX 2025 in Tampa, Fla. where they’ll prove that boat audio doesn’t have to be a compromise. From October 7-9 at the Tampa Convention Center, the premium audio company will showcase technologies designed specifically for marine environments, because boats deserve better than repurposed car stereos.

Modus will exhibit at two locations during IBEX: interior booth 3-2112, showcasing the full marine product portfolio, and an exterior demonstration area near the sail pavilion featuring the company’s award-winning Tesla Cybertruck with live audio demos, featuring Mezzo Marine DSP amplifiers. This dual presence allows attendees to experience both the technical specifications and real-world performance of Modus marine audio systems.

“IBEX is exactly where we need to be, it’s where the marine industry comes to see what’s next,” said Rob Osheaski, Director of OEM Marine Sales for Modus. “Look, we’re all here because we love boats. We know what it’s like when you’re out there with friends and the music just isn’t cutting it, or when you’re worried about blowing your speakers because someone cranked the volume. We built Modus to solve those real problems.”

The Modus marine lineup reflects a deep understanding of boating culture and the technical challenges unique to marine environments. Unlike adapted automotive systems, Modus marine products are purpose-built to handle saltwater exposure, power constraints, and the social nature of boating while delivering high-quality sound reproduction. The company’s marine-focused technologies address critical challenges faced by boaters, including power limitations, environmental durability, and multi-zone audio control.

Modus will highlight three key innovations at IBEX:

PREACT™ Technology delivers intelligent power management specifically engineered for marine 12V systems where power resources are limited. The current-averaging innovation maximizes audio performance while preventing battery drain and electrical system overload, critical considerations for extended time on the water.

ACTEQ™ Technology provides real-time anti-clipping and audio system protection that adapts to changing conditions, safeguarding equipment regardless of volume levels or environmental conditions. This technology allows boaters to enjoy their audio systems without concern for speaker damage or system failure during active use.

Party Mode™ Technology enables seamless audio synchronization across multiple zones of a vessel, allowing boaters to create unified sound experiences from boat to boat. This technology transforms how audio is managed in large group outings and events, providing intuitive control for shared experiences on the water with a low-hassle interface.

IBEX 2025 marks a significant milestone in Modus’s marine market expansion, following successful demonstrations at recent Electrify Expo events. The company’s presence at North America’s premier boat-building exhibition underscores its commitment to the marine industry and positions Modus as a serious contender in the premium marine audio market.

“The three-day exhibition provides an ideal platform for Modus to engage with boat builders, marine dealers, and industry professionals who demand the highest standards of performance and reliability,” Osheaski concluded. “Attendees can experience live demonstrations of Modus marine technologies and learn how these innovations address real-world boating scenarios.”

For more information about Modus products and partnership opportunities, request more information on the web at www.modusglobal.com.

Celsus UK Supported The Kent Group And KICKER At The Cannes Yachting Festival

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CANNES, FRANCE (9.17.25) – Celsus UK is driving business on the continent as a very proactive 12volt distributor. Recently Mark Baker and Tony Smyth from the company traveled to the Cannes Yachting Festival to support the Kent Group in their large booth. Aziz Masri-International Sales Team along with Jeremy Bale-National Marine Brand Manager traveled from KICKER HQ in Stillwater OK to be on site for the event. The Celsus UK and KICKER Teams showcased KICKER products in the expansive Kent Group booth.

Mark Baker (L) with members of the Celsus UK team along with KICKER staff and the Kent Group.

Baker related “It was great to be on site supporting the Kent Group and promoting the new MS Series premium marine line from KICKER. The time spent with Aziz and Jeremy was a great opportunity to explore the show and provide support for the team at Kent to drive the marine business at the yachting festival.”

The KICKER Marine display was spotlighted in the Kent Group booth.
A view from above of the Cannes Yachting Festival layout.

Recently, Paul Baker decided to retire after leading Celsus UK for more than 20 years. A year ago Mark Baker stepped into the role of Managing Director, ensuring a smooth handover and continuity for customers, suppliers, and partners. Earlier this month Paul, a sailing enthusiast, officially set sail in retirement and Mark is now at the helm driving business forward with the help of his youngest brother Josh and the fantastic Celsus UK team.

The Cannes Yachting Festival was held September 10-14.

Stay tuned for more from Celsus UK as they drive the 12volt marketplace across the pond.

For more see celsusice.co.uk