AUSTIN, TX (09.09.25) – “We’re gearing up for the 2025 dB Drag Racing Finals, co-located with IASCA and ISPLL, on October 11-12, 2025, at the Birmingham Jefferson Convention Complex in Birmingham AL. This is your last chance to join us as a sponsor, as we’re sending shirts to the printer TODAY,” stated Celise Harris!
The Basshead Sponsorship package ($500) offers high-impact visibility across multiple channels, including:
Brand Exposure
Logo featured on the official Finals event shirt
TermPro leaderboard website
Social media promotions
Event flyers and marketing material
Increased brand awareness among passionate car audio competitors.
BIRMINGHAM, AL (09.08.25) – The dB Drag Racing Association is excited to announce KICKER as a Premier Sponsor for the upcoming 28th Annual dB Drag Racing Finals in North America — a flagship event that celebrates the pinnacle of SPL competition. Known for pushing the limits of audio performance, KICKER is bringing the noise and Livin’ Loud in true SPL style.
This year’s Finals will showcase the best in mobile audio competition, and KICKER’s sponsorship will be felt across the event in multiple impactful ways, including:
Swag Bags
Competitor Plaques
Points Champion Awards
Shirt Sponsorship
Deathmatch Award
“KICKER’s back in the lanes! Proud to sponsor the Finals and pay tribute to our SPL championship roots. Let’s get loud!,” said Ron Burnett, Director of Marketing Communications at KICKER.
With decades of experience in the SPL arena and a reputation for innovation, KICKER continues to lead the industry in high-performance audio design. Their products—engineered for extreme bass, clarity, and durability—are trusted by competitors worldwide and distributed in over 50 countries. Whether in the lanes or on the street, KICKER remains committed to delivering sound that moves people.
The dB Drag Racing Finals are more than a competition—they’re a celebration of community, craftsmanship, and the relentless pursuit of audio excellence. KICKER’s return as a Premier Sponsor reinforces their deep connection to the sport and their ongoing support for the competitors who make it legendary.
On behalf of the entire dB Drag Racing Association and our global network of members, we extend our heartfelt thanks to KICKER for their continued partnership and dedication to the SPL community.
ONTARIO, CA (09.08.25) – PowerBass USA, Inc. has appointed industry veteran John Driscoll to the position of Western Regional Sales Manager. John brings over 35 years of sales experience to the position and has been a great asset in his previous assignments with a solid track record for proven territory awareness and providing solid dealer network support experience from coast to coast. John has a passion for the industry and takes a hands-on approach to sales at the core, the dealer level where he takes pride in ensuring that every rep and dealer feels the partnership he brings to the table, and we look forward to that level of enthusiasm here with PowerBass.
John Driscoll
“We are excited to see positive momentum coming to our distributor, dealer, and rep networks under this new leadership in the western region, Jeff Falk and John Driscoll working together will be a powerful sales management team for our network and we look forward to a great future ahead here at PowerBass,” stated Erik Harbour, Vice President.
POOLE DORSET, UK (09.08.25) – After more than 20 years leading Celsus UK, Paul hands the reigns to son Mark to steer the business into the future. Paul, who incorporated the business back in 2002, has spent years shaping Celsus into a trusted distributor of car audio, marine audio, and electronics.
A year ago, Paul’s eldest son, Mark, stepped into the role of Managing Director, ensuring a smooth handover and continuity for customers, suppliers, and partners. Mark is excited to build on the strong foundations laid by Paul, taking the business forward while keeping the same personal touch and commitment to service that has defined Celsus from day one.
Paul and Mark-R Baker outside the CELSUS UK HQ in Poole Dorset UK
Paul is now looking forward to retirement on the water, with sailing — his long-time passion — set to take centre stage. Sailing has always been his passion, and retirement gives him the chance to spend more time at the helm of a boat instead of a business. As one chapter closes, another exciting one begins — both for Paul in retirement, and for Celsus UK under Mark’s leadership.
Everyone at Celsus would like to thank Paul for his incredible contribution and wish him all the very best for the years ahead.
Paul is a sailing enthusiast and plans to sail into retirement.
Paul Baker said, “I would like to thank all our supply partners and customers for their tremendous loyalty over the past 20 years. This has truly been the most exciting and rewarding chapter of my career, filled with memories I will always treasure. As I retire, I look forward to the future – enjoying my passion for sailing and deepening my faith in god.”
Mark Baker added, “I am proud to be taking the business forward with the help of my youngest brother Josh and our fantastic team. Many positive lessons have been learnt from Paul’s leadership in the company that will help shape the next evolution of the business. A huge thank you to Paul and “cheers” to an enjoyable retirement.”
12VOLT CENTRAL STUDIOS (09.06.25) The 12volt Spin-to-Win Wheel was created to bring an element of fun to the 12volt industry. The weekly 12volt Spin-To-Win Wheel is now spinning in Year 7.
The 12volt Spin-To-Win Wheel rolled for the 337th time on Friday morning on September 5th. The Wheel landed on the Massive Audio space and the Tint Wrap Audio Guys slip was drawn from the jar. An Instagram post of the winning spin slip was posted. A video of the Wheel spin was also posted.
We reached out to the winning retailer in Fresno CA and Tony Va was very happy to hear the news that a Massive Audio prize will be headed their way. Arc Audio, Sony and MUSWAY are key brands at the store and Tony looks forward to checking out the Massive Audio prize John Velez will send that way.
Spinning out a winner each Friday, a lucky 12volt retailer can win a cool prize and top brands receive visibility across the 12volt industry.
12volt brands with a space on the 12volt Spin-To-Win Wheel include KICKER, RDV, PowerBass, CRUX, JBL, Kenwood, JVC, Race Sport Lighting, EBS Audio, King Boxes, Massive Audio, Q Power and VIPER. 12volt News and 12voltBeat $100. cash awards also have spaces on the 12volt Spin-To-Wheel for the winning 12volt retailer.
Past winners of the 12volt Spin-To-Win include…Stereo & Video Center-Tyler TX, The Outlaw Garage-Franklin TN, Exotic Sounds-West Palm Beach FL, Endless Possibilities-Aurora IL., Go Auto Sound in Union City NJ, Al&Ed’s South Bay CA, No Limitz Car Audio in Upland CA, Neil’s Specialty-Eureka CA, Sturgess Customs-Lexington SC, Audio By Art-San Antonio TX, SMS Car Audio in Marreo LA and Sweet Wheelz in Mississauga Ontario Canada, Cartronics in Biscayne FL, The CarAudio Shop in St Louis MO, Exotic Sounds in West Palm Beach FL, High North Customs in Grand Prairie Alberta Canada and AMS Audio in Bakersfield CA, Team QRT in Abbeyville LA and California Sound in Fontana CA and Jackie Cooper Electronics, Oklahoma City OK, MARS Audio-Orlando FL, All American Audio in Nutley NJ, Proline Car Stereo in Brooklyn NY, Custom Shop Miami, Tunes and Tint in Lakeland FL, Mobile Concepts Inc in Mokena IL, Seismic Auto Sound in Concord CA, Brooklyn Car Audio in Brooklyn NY, Audio Solutions in Florence MS, Enhanced Customs in Largo FL, Rayco Auto Clinic, Audio Design in San Jose CA, Go Bass Mode in Florida, Avenue Sound in Freeport NY, Audio Plus in Riverview FL, Stereo Zone in Whittier CA, In-Phase Car Audio in Omaha NE, AutoLife Group, N&H Electronics, SK Customs, Land & Sea, The Audio One, NC Custom Shop,Tint World Orlando, Ricky Smith’s Audio, VIP Custom Woks, Mobile Audio Concepts, Audio Lad, Sound Sensations, Dave’s Stereo, Stereo Design, Badlands Customs, Custom Audio-Erie PA, Voltz Autosports-Bridgeport CT, Infinity Sound and Security-Kissimmee, Autosport Plus-Canton OH, Stereo City Pros in Carmichael CA, Devine Concepts in Naples FL, The Sound Shop in Indian Trail NC, Extreme Performance Audio in Fresno CA, Audio Depot in Arlington TX, Audio Security in Houston TX, Earmark Car Audio and Marine in Lewisville TX, Audio Jam in Bear DE, Stereo City Ontario, Ontario CA, Audio By Art, San Antonio TX, Code Zero Customs in Tulsa OK, Ken’s Car Tunes in Mobile AL, Soundz Plus in Naperville IL, Markland Designs in Lithonia GA, Electronics Plus in Salinas CA, Xtreme Autosports in Santa Clarita CA, Superior Audio Sounds in San Angelo TX, Model Electronics in Ramsey NJ, Texas Dreamz Customs in Spring TX, Wired Electronics in Linden NJ and Intense Car Audio in OKC, OK, Underground Auto in Sarasota FL, Car Toys Tulsa in Tulsa OK, Real Audio in Erie PA, Go Autosound in Union NJ, DFM Stereo in Ukiah CA, Impact Tint and Audio in Tyler TX, Mobile Sound Systems in Arlington TX, Redline Audio and Performance In Spindale NC, Car Audio Land in San Diego CA, Audio X Custom Car Audio in Florence AL, River Oaks Car Stereo in Houston TX, American Radio Orlando in Sanford FL, Illustrious Customs in Woodbridge VA, Remote Start Pros in Lawrence MA, HiPro Audio in Victoria TX, AudioPlanetNY in Huntington Station NY, Endless Possibilities in Aurora IL, Audio Finesse in Santa Monica, Drive Customs in San Luis Obispo CA, Custom Works, Noblesville IN, AtoZ Detail in West Haven CT, Cars 843 in Charleston SC, CarTunes Atlanta in Atlanta GA, Mobile Concepts in Garwood NJ, Duke’s Car Stereo in Flint MI, Infinity Auto Sound, King Car Audio in Norwalk CT, PopTronics in Baltimore MD, Sanford Sound in Sanford ME, Angelvip2474 in Draper UT, Dynamic Car Audio in Baltimore MD, Hi-Pro Audio in Victoria TX, Car Stereo Max in Houston, Pro Audio Center in Richland MS, Rhodes Off-Roads in Farmington MO, Model Electronics in Ramsey NJ, Class A Sounds in Athens OH. Just Audio Video in North Providence RI, CT_Custom in Philadelphia, Audio Solutions in Florence MS and The Audio Shop RC in Rapid City SD, DG Motorsportz in High Point NC, ST Mobile in Texarkana TX, AR Custom OC in Orange CA, Temecula Mobile Sound in Temecula CA, Unique Auto Sound in Lindenhurst NY, D’s Garage in Corona CA and DS2 Mobile Solutionz in Tomball TX, C G Car Audio in Kissimmee FL, California Audio in West Valley City UT and The Action Audio Store in Wethersfield CT, Eclipse Car Audio in Vancouver WA, Electronics Depot Car Audio in Altamonte Springs FL. Car Audio Garage in Pearland TX, Pinnacle Autosound in Lake City FL, J H Audio in Bowling Green VA, The Car Audio Shop StL in High Ridge MO, Anthonys Car Stereo in North Highlands CA, Flynn Audio in Middleton WI, Living Loud Car Audio in Pelham AL, Trail Star Audio in Minnesota, On The Spot Audio in Pennsauken NJ, Animated Car Audio in Essex MD, West Coast Car Audio in Citrus Heights CA, Modified Auto Sound in East Alton IL, Star Car Audio in Hermiston OR, VapeNAudio in Clovis CA, SoundWorks in Millersville MD Eclipse Car Audio in Vancouver WA, J A Custom Audio in Houston TX Jose Electronics in North Hills CA, Sound Proof Car Stereo in Douglasville GA, Auto Additions in Springfield IL, Elite Car Audio in Hollywood CA, Masters Car Stereo in Greenville SC, Audio Plus in Eden NC, Seismic AutoSound in Novato CA, Car Audio Addicts in Pittsburgh PA and AudioKing Tinting in Yakima WA, Arias Tint and Alarms in Duncanville TX, Odeh Car Audio in Gadsden AL, 12volt Specialist in Newark DE, Cutting Edge Audio in San Diego CA, Southern Auto Fab in Lafayette LA, California Sound in Fontana CA, Big Boyz Toyz in Florence SC, 740 Audio in Athens OH and 12volt Outfitters in Hollywood FL., High Quality Auto Sound, Lawrence MA, Custom Car Stereo SC in Spartanburg SC, Zier Box in Dallas TX, Maximum in Manville NJ, Audio Car Stereo in Miami FL, Mach 1 Audio in Washington MO, Doren Car Stereo in Queens Village NY, Side-x-Side Audio in South Charleston WV, Sound Concept in Nanuet NY, Pda Road Gear in Littleton CO and A-Plus Audio and Tinting Newington CT, Audio Electronics in Indianapolis IN, Tint and Sound in Frederick MD, Tint World Wilmington DE, VIP Autoworks in Mentor OH, All Out Audio in Killeen TX, Yong’s Audio in Indianapolis IN, Custom Audio Concepts in Lima OH, Clear Vibrations in Quakertown PA, The Outlaw Garage in Columbia TN, Xpert Car Audio in Layton UT, No Doubt Window Tint in Ardmore OK, San Diego Car Stereo in San Diego CA, Smart Audio in Lawrence MA, Car Audio One in Chula Vista CA, Audio Excellence in Orlando FL, Ultimate Sounds 1 in Wilmington NC, King Kong Custom Audio in Albuquerque NM. Manny’s Customs in Stockton CA, OD Car Audio in Pasco WA, Car Tunes on Line in Largo FL, INOV8 Audio in Houston TX, Kartel Mobile Electronics in Waterbury CT, Pro Auto Sound in Hialeah FL Mobile AVC in Brunswick ME, Fabulous Auto Alarms in Passaic NJ, Jimmy_Sound_System in Lawrence MA, American Audio Concepts in Houston TX, Arias Tint and Alarm in Duncanville TX, Big Papas Car Audio in Cincinnati OH, Houston Audio Lab in Houston TX, 901 Sound in Memphis TN, Kurtz Car Stereo in Traverse City MI, Sound By Stephen, Music In Motion in Alsip IL, Current Automotive Design in Sparta NJ, Prestige Sounds in Pompano Beach FL, Mobile AVC in Brunswick ME, Telza Audio in Columbia SC, Limelight Automotive in Webster NY, Victory Lap Auto Restyling East Moline IL, Unique Audio VA in Lorton VA, Builds by Paul in Litchfield AZ, Voodoo Customs in Haltom City TX, Elevated Design in Phoenix AZ, Mobilework/Tintworks in Santa Maria CA, Nappo Car Audio in Houston, Platinum Car Audio in Washington, Ballistic Audiowerks in Smithsburg MD, Xteme-Car Audio in Bremerton WA, Beltline Motors in Decatur AL, Ultimate Sounds in Chattanooga TN, Santa Fe Auto Sound in Overland Park KS, Soundelux Car Audio in Chula Vista CA, Kartele Mobile Electronics in Waterbury CT, BK Audio in Pasco WA, CenCal Audio in Madura CA, Xtreme Auto Sound in Louisville KY, Victorylap Auto Styling in East Moline IL, Car Trendz in Alexandria VA, BLVD Customs in Lakeland FL, Audio Systems in Montclair CA, Fitment_nyc_shop in Jamaica NY, King Audio in Norwalk CT. Foss Audio in Tukwila WA, OG Car Audio in Kissimmee FL, Tint and Tunes in Sacramento CA, Dr Dashboard in Evansville IN, The Sound Shop in Chino CA, Extreme Concepts in Albertville AL,The-King of Custom in Longwood FL, Car Audio Depot in Modesto CA and Audio Dreams in Acworth GA, PCH Custom Audio in Long Beach CA, Crazy Ralph’s Car Stereo in Gonzales LA, Joe’s Cycle Therapy in Somerset MA, Cal Custom Audio in Tracy CA, NWA Audio in Bentonville AR, XT Audio in Miami, Tim’s Audio in Newport OR, Build’s By Paul in Litchfield AZ, DAW Discount Audio in Paramount CA and M12 Audio in Bluefield WVA, Jam City Pros in Caddo Mills TX, Finishline Shop in Lumberton NJ, Genuine Custom Audio in Riverside CA,Ballistic Autowerks in Hagerstown MD, Jeff’s Custom Car Audio in Royce TX, Pitbull’s in Houston, Aspen Sound in North Spokane WA, CP Designs in Jarrell TX and D&B Sales in Ft Wayne IN, Precision Custom Audio in Riverview FL, The King of Custom, Active Sound in NC, Car Stereo Plus in Sumter SC, Audioworks DE in Newark DE, Active Sounds in NC Speed Car Audio in Dallas, Voodoo Customs in Luling LA, BK Customs 616 in Grand Rapids MI, TPD HiFI in Broken Bow OK, HiFi Crusin’ in Hattiesburg MS, Superior Audio Sounds in San Angelo TX Intense Kustom Audio in Brentwod NY, California Audio in West Valley UT, H A Ross Entertainment, Voodoo Customs in Haltom TX, Absolutely Creative Customs in Boulder CO, Mobile Sound in Temecula CA, Redline Auto Sports in Hicksville NY, Sparked Innovations in Knoxville TN, Boosted Build in Warrenton OR, Prodigy Car Audio iManteca CA, Snow’s Auto in Spokane WA and PMC Customs, White Oak PA and InTune in Redmond OR.
Congratulations to all.
WTF……Win This Friday……See the next 12volt Spin-To-Win Wheel on Friday, September 12th.
LINCOLN CITY, OR (09.05.25) – The Surf City Soundoff roared to life on August 23–24, drawing car audio enthusiasts and the local community together for a weekend of competition, camaraderie, and charity. The event, held at the Chinook Winds Casino Resort, attracted over 100 IASCA competition vehicles from across the region, showcasing some of the most powerful and finely tuned car audio systems in the Northwest.
The Chinook Winds Casino Resort grounds were packed.
The highlight of the weekend wasn’t just the thunderous bass and crisp sound quality—it was the generosity of the community. Through entry fees, sponsorships, and donations, the Surf City Soundoff successfully raised $20,968 in support of Angels Anonymous, a local nonprofit dedicated to assisting individuals and families in crisis within Lincoln County. More than 60 sponsors supported the event, with many setting up as vendors and bringing demo vehicles.
Competitors vehicles stretched across the grounds.
“Surf City Soundoff has always been about more than just cars and sound systems—it’s about people,” said Travis Chin, IASCA Worldwide president. “We are incredibly proud of the support shown by our competitors, sponsors, and the community. Together, we made a real difference for Angels Anonymous.”
Competitors gathered as the event wrapped during the award ceremony.
The competition featured IASCA Sound Quality and SPL formats as well as dB DRA SPL, giving both seasoned competitors and newcomers the chance to showcase their builds. With more than 100 vehicles entered, the event became one of the largest car audio gatherings in the region, drawing thousands of spectators eager to experience the energy, innovation, and passion of the sport. Saturday also featured the Surf City Car Show, with hundreds of classic cars filling the main lot.
IASCA Competitors gathered for a group shot with their trophies.
Local businesses and volunteers played a critical role in making the weekend a success, from event setup and judging to supporting hospitality for attendees.
As the sound of the last bass note faded into the ocean breeze, the 2025 Surf City Soundoff cemented its place as both a premier competition and a force for good in the community. The 2026 Surf City Soundoff is scheduled for August 22–23, 2026.
WARREN, OH (09.05.25) – At Advanced Custom Sound, we have seen how much our industry has changed over the years. With more people shopping online, small businesses like ours have had to adapt to stay strong. True success is not about competing to push others out of the way—it is about building each other up and working together.
In this social media post vehicles are placed outside to show followers the possibilities.
During a 2020 store remodel 5 Axis displays were incorporated to create the ultimate In-Store Experience.
We believe local businesses should support one another rather than speak poorly about each other. When customers share complaints with us about other companies, we listen with understanding, express sympathy, and focus on making their experience with us a positive one. No business is perfect, but what matters most is how we respond to challenges and how we continue to grow.
This wide angle image shows cars and different product categories on display way.
Today, it takes more than selling products to keep a business thriving. You must show your community that you care and that you are part of it. That means investing in your storefront, your employees, and the people who make your business possible. At ACS, we have a small team of six, and we value the hard work and dedication they give every day. Without them there would be no business. The same is true for our community—we give back whenever we can because our success is connected to the strength of the businesses and families around us.
Is this social media post, Jeanna on the left, gathered with community members for a ‘High 5’ at the Optimus Club gathering that Advanced Custom Sound orchestrated.
Advanced Custom Sound works with other retail businesses in Warren like the local Harley dealership. Team members and family are pictured as Ground Zero products were spotlighted. Jeanna and Dan are in the center with very happy Dog
We are proud to be actively involved in our community. Two photos we shared highlight that commitment: one taken at a Harley dealership we work with, where we support each other’s businesses; the other shows us giving high fives at the end of a community event we host each year, celebrating a job well done alongside other local businesses. Each year we host three audio competitions and three local events of our own, while also supporting, donating to, and sponsoring many others.
When businesses support one another, we all win. Our community becomes stronger, customers are more likely to shop locally, and together we create an area that grows and thrives for everyone.
This article was supplied by Jeanna and Dan Nezbeth along with the Advanced Custom Sound Team.
SHREVEPORT, LA (09.05.25) – The 12volt Spin-To-Win Wheel was created six years ago to bring an element of fun to the 12volt industry and provide visibility for 12volt companies with a space on the Wheel.
It’s always exciting to see a 12volt Spin-To-Win Wheel winner spotlight their prize like Ray Holmes did with the KICKER Tabor 2 Bluetooth headphones. PMC Customs won the Spin-To-Win 335 on Friday, August 22nd. The Tabor 2 Bluetooth headphones feature long battery life, increased wireless range, and balanced, accurate sound with bass that gets the blood pumping as listeners are Livin’ Loud.
When Ray received the KICKER prize, he positioned the Tabor 2 box against a nice background and created an eye-catching “Thank You” graphic for a post on social media.
PMC Customs is a proactive 12volt retailer in White Oak, PA, with brands including The Pittsburgh Motorcycle Company, PMC Automotive, and more on the way.
Companies participating in the 12volt Spin-To-Win Wheel also receive visibility across the 12volt industry. In addition to KICKER, 12volt brands participating include RDV, PowerBass, CRUX, KENWOOD, JVC, ESB Audio, KING Boxes, MASSIVE AUDIO, Q Power, and VIPER. The 12volt News and the 12volt Beat also have a space on the Wheel for a $100 check prize.
Retailers are encouraged to use #12voltspin when making posts on social media to ensure they have a slip in the jar to win a 12volt Spin-To-Win Prize.
HOUSTON, TX (09.03.2025) – Wet Sounds proudly announces a new distribution partnership with Land ‘N’ Sea Distributing, Inc., one of the largest wholesale distributors of marine and RV parts and accessories in the United States. This strategic partnership will significantly expand access to Wet Sounds’ full line of premium audio products throughout the U.S.
Effective immediately, Land ‘N’ Sea’s extensive network of marine and RV dealers can now source Wet Sounds’ cutting-edge audio solutions. These include marine speakers, amplifiers, soundbars, and subwoofers, all known for their durability, innovation, and exceptional sound performance on the water.
Industry Leaders Share Their Excitement
“This partnership with Land ‘N’ Sea represents a major milestone in Wet Sounds’ mission to bring our industry-leading marine audio experience to more customers across the United States. Land ‘N’ Sea’s strong dealer network and trusted reputation in the marine and RV industries make them an ideal distribution partner for us.” – Mark Gerick, Business Unit Director, Wet Sounds, Inc. – A Patrick Industries Company
“We’re excited to add Wet Sounds to our marine audio portfolio. Their dedication to quality, innovation, and performance aligns perfectly with what our customers expect. This partnership allows our dealers to meet the growing demand for premium sound on the water with convenient access through our national distribution network.” – John Luther, Category Manager, Land ‘N’ Sea Distributing, Inc.
LOS ANGELES, CA (09.03.2025) – CRUX Interfacing Solutions introduces the SWRHN-62CV, just one of the 11 new Honda Can Bus retention interfaces in the lines. This interface is the first-ever single-box radio replacement interface covering a wide range of Honda Civic, CR-V, Fit, and HR-V models (2016-up). Designed for both amplified and non-amplified systems, this plug-and-play solution retains the factory multi-angle rearview camera, LaneWatch™ camera, steering wheel controls, auxiliary input, and USB ports—without requiring multiple bulky modules or time-consuming button programming.
By combining multiple retention functions into one compact interface, the SWRHN-62CV saves valuable space behind the dash, reduces installation time, and ensures a seamless upgrade to aftermarket radios. The kit also includes an antenna adapter, USB retention cable, and outputs for reverse, illumination, parking brake, and vehicle speed sense.
The SWRHN-62CV is available now through authorized CRUX dealers and distributors. For more information, click here.
12VoltNews.com 