DIAMOND BAR, CA (09.18.25) – The ultimate fusion of motorsports and chaos is stampeding into Las Vegas as Horsepower Rodeo joins the high-octane lineup of live activations at the 2025 SEMA Show. Taking place Nov. 4-7 at the Las Vegas Convention Center in the Diamond Lot, adjacent to the LVCC’s West Hall, Horsepower Rodeo promises a full-throttle spectacle that celebrates the raw power, mechanical creativity, and the unfiltered excitement of car culture.

Headlined by superstar automotive content creator Westen Champlin and professional smoke show driver Kyle Douglas, Horsepower Rodeo is a living, breathing showcase of everything that makes the aftermarket world roar. From drag racers to drifters, classic muscle to modern burnout monsters, this arena unites builders, drivers, and fans from every corner of the scene.

“Horsepower Rodeo exemplifies the spirit of the aftermarket — bold, creative, and unapologetically passionate,” said SEMA Vice President of Events Tom Gattuso. “It’s a strategic addition to our live programming that reflects the diversity and energy of the industry, while engaging a new generation of enthusiasts.”

As part of the SEMA Show’s expanded motorsports programming, Horsepower Rodeo joins a powerhouse lineup, including OPTIMA Unleashed, Nitro Circus, Hoonigan, and the Globe of Death. These demos offer attendees a full sensory experience the moment they step onto the SEMA Show campus, bringing the innovations displayed inside the halls to life in thrilling, real-world action, creating more connections with buyers, media, and influencers.

“Horsepower Rodeo is the ultimate stage for the wild side of car culture,” said Champlin. “We’re here to deliver a high-octane experience SEMA Show attendees will be talking about long after the smoke clears.”

Horsepower Rodeo will run daily throughout the Show just outside of the Truck, SUV, Off-Road, and Restyling exhibitor areas of West Hall, giving professionals and enthusiasts a front-row seat to the tire-shredding burnouts, high-speed drifts, and raw horsepower that define the world of motorsports.

“We’re focused on creating unforgettable moments for our attendees that showcase the passion, products, and people that drive the industry forward, and Horsepower Rodeo delivers exactly that,” said SEMA Trade Show Director Andy Tompkins. “It’s loud, it’s wild, and it’s the kind of experience that sticks with you long after the Show ends.”

To learn more about the 2025 SEMA Show, see the event lineup, and to register, visit www.semashow.com.

DALLAS, TX (9.16.25) – Southwest Sales & Marketing is proud to announce that beginning October 1, 2025, industry veteran Mark Sartain will join the company’s sales team.

With more than 40 years of experience in the electronics industry, including 25 years as a manufacturers’ representative, Sartain brings a wealth of knowledge, deep product expertise and strong dealer relationships to the organization. He most recently served as a Regional Key Account Manager with Alpine Electronics, where he successfully supported and expanded key dealer partnerships across the region.

Based in North Texas, Sartain will oversee sales responsibilities across Dallas/Fort Worth, West Texas, and Oklahoma. In his new role, he will represent the following brands in the region including MODUS Audio, Cicada Motorcycle Audio, Memphis Car Audio, Maxxsonics: MBQuart-Hifonics-Crunch-Autotek, Alpine Electronics, Audiofrog and Epsilon: Soundstream-PPI-Power Acoustik.

“We are thrilled to welcome Mark to the Southwest Sales & Marketing team,” said Scott Ringo, Principal of Southwest Sales & Marketing. “His proven track record, product knowledge, and long-standing relationships in the mobile electronics industry make him a tremendous asset as we continue to grow and strengthen our presence in the Southwest.”

“Adding a veteran salesperson like Mark is a huge benefit to our company,” said Tommy McClure, Vice President of Southwest Sales and Marketing, “We are all excited to watch and learn as he increases our footprint in those markets.”

For more information, please contact:
Scott Ringo
Southwest Sales & Marketing
📧 Sringo@Swsalesmarketing.com
📱 214-212-904

Mark Sartain
Southwest Sales & Marketing
📧 Msartain@Swsalesmarketing.com
📱 972-489-3818

SANFORD, ME (9.16.25) – Sanford Sound hosted an Autosound Showcase Sound Quality Car Audio competition on Saturday, September 13th at their Sanford ME location.

The Autosound Showcase is orchestrated by Keith Turner who presents IASCA and MASQ SQ events across the country in association with proactive 12volt retailers like Sanford Sound.

Jack Bogart, Sanford Sound, related “This was our second Autosound Showcase event working with Keith and it went very well. The weather was terrific and competitors rolled in early as registration started at 9 AM. All of the SQ systems sounded like in-vehicle concerts and several very unique installations were judged.”

“Jack and his team do an amazing job. All of the competitors were excited to be participating in the event and they, along with customers, were wide-eyed when they walk into the Sanford Showroom as there is a such wide variety of automotive upgrade products showcased” Turner related.

Sanford Sound is definitely southern Maine’s mobile electronics experts for car, bike, boat or UTV gear that has been locally owned since 1995.

For more information, click here.

MIDDLETOWN, CT (09.15.25) – Dark nights mean bright opportunities. As summer fades into fall and the days get shorter, the lighting category becomes one of the hottest profit drivers in the 12-volt aftermarket. Customers want better visibility, more safety, and eye-catching style—and it’s your chance to deliver. Winter Summit 2025 is where you’ll learn how to do just that.

On Wednesday, September 17th, 2025, GoFast Solutions is bringing together the industry’s top lighting innovators at the Sturbridge Host in Sturbridge, MA. With the 4th quarter fast approaching, these technical trainings are designed to sharpen your skills, expand your product knowledge, and fuel your sales momentum in one of the most profitable categories of the season.

Here’s what’s waiting for you at Winter Summit 2025:

Lucas Lighting
Trainer: Josh White
Training Title: Light Up Sales This Fall: Lucas Lighting Training with Josh White

Industry veteran Josh White will take you inside the latest innovations from Lucas Lighting—including the updated L2 series, enhancements to the mini bulb lineup, and the powerful new Lucas Bulb Finder. What sets this session apart? The integration of IIHS safety data for vehicles 2016 and newer, giving you the tools to recommend smarter, safer, and more profitable upgrades. Walk away with the confidence to guide your customers toward lighting solutions that truly make a difference.

Metra Electronics
Trainer: Petros Kaniaris
Training Title: Get Wired with Petros: Your Shortcut to Smarter Installs and Happier Customers

Metra—The Installer’s Choice—has been powering the aftermarket for over 75 years, and now’s your chance to learn directly from one of their top experts. Petros Kaniaris will walk you through Metra’s expansive lineup, from Axxess® integration interfaces to Heise® LED lighting and The Install Bay® accessories. This session is packed with tools and tricks to streamline installs, maximize profits, and make sure every job gets done right the first time. If lighting, audio, or vehicle safety is on your radar this season, this is one training you can’t afford to miss.

XK Glow
Trainer: Scott Julian
Training Title: Chase the Light: Unlock the Power of XK MAX Series

When it comes to dynamic lighting, XK Glow is setting the pace. Scott Julian will showcase the all-new MAX Series—RGBW rock light kits that pack brighter output, multi-zone control, app + key fob access, and stunning chasing effects. Whether your customers are weekend warriors or hardcore off-road enthusiasts, this training will show you how to sell, install, and upsell with confidence. With the MAX Series, you’re not just selling lights—you’re delivering an experience that drives profit.

Why Lighting Should Be Your 4th Quarter Priority
Lighting isn’t just about style—it’s about safety, visibility, and performance. As daylight hours shrink, customers turn to retailers they trust for upgrades that deliver peace of mind and a custom look. By attending these trainings, you’ll gain the expertise to:

• Recommend products backed by real-world safety data
• Offer premium solutions that stand out in a crowded market
• Streamline installs to save time and boost margins
• Confidently upsell high-demand lighting upgrades

The result? More sales, happier customers, and stronger dealer relationships heading into the busiest season of the year.

Don’t Miss Out
Winter Summit 2025 is your opportunity to own the lighting category this fall and winter. Seats are limited, and the competition is fierce—register now and secure your spot in these must-attend trainings.

👉 Click Here to Register Today for Winter Summit 2025

This September, light up your sales, sharpen your skills, and get ready to finish the year stronger than ever.

BOCA RATON, FL (09.15.25) – ZZ2 is proud to announce its official expansion into Europe. With launches in Lisbon, Madrid, and London, ZZ2 is now delivering the same innovative products and support that have redefined the driving experience in the U.S.

From ZZPLAY CarPlay & Android Auto kits, to DIZZPLAY screen replacements, MPPLAY multimedia systems, ZZAIR streaming entertainment solutions and more… ZZ2 continues to set the standard in connectivity, entertainment and in-car technology.

Dealers and installers in Europe will now benefit from:

• The same cutting-edge products trusted across the U.S.
• Dedicated technical support and training
• Reliable customer service and warranty programs

This milestone marks a major step forward in ZZ2’s global mission: to revolutionize the way drivers connect with their vehicles. By investing in expanded research and development, ZZ2 is committed to bringing even more groundbreaking automotive technologies to market worldwide.

“Our arrival in Europe is not just an expansion—it’s a promise to our dealers and partners that we’ll continue pushing boundaries and delivering solutions that make every drive smarter, safer, and more enjoyable,” said Tiago Sperandio

For more information, visit zz2.com.