Author: 12VoltNews

Nakamichi to Feature DSP Demo at SEMA

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MIAMI, FL (10.20.23) – Nakamichi will be headed to Las Vegas later this month to participate in the company’s fourth consecutive SEMA Show, This year a new 20×20’ booth will be located in the front row of the North Hall in the Mobile Electronics section.

Artist rendering of the new Nakamichi SEMA Show booth #10109

On display will be the latest head units, amplifiers and speakers. The highlight of the booth will be the active DSP demo centered around the NKSD4085AU Digital Signal Processor.  The NDSK4085AU is a 4-in-8 out amplified DSP that boasts 6 user presets with individual phase and time alignment for each output channel.

Robin McNeal during a visit to the booth builder holding the DSP retail gift box.

NDSK4085AU FEATURES

  • Accepts 4 High Level Inputs
  • 8 Low Level Outputs (4 x 80 Watts Amplified)
  • Built-in Bluetooth (Version 4.2)
  • PC Set-up via USB
  • Smartphone App Control via Android or IOS
  • High and Low Pass Filter
  • Elegant Black Brushed Aluminum Heatsink
  • Compact Chassis Measures Just 7” (L) x 4.75” (W) x 1.5” (H)
  • MSRP $289.95
The Nakamichi NDSK4085AU sports an elegant black brushed aluminum heatsink.

Robin McNeal, National Sales Manager for Nakamichi Car encourages all current and prospective dealers to contact their local sales rep to make an appointment or email robin@usa-nakamichi.com

“We are very excited about SEMA and meeting with existing and prospective customers,” stated McNeal.

Nakamichi Car Audio can be found at booth #10109 North Hall during the SEMA Show (Oct 31-Nov 3).

Visit www.nakamichicaraudio.com and www.semashow.com for details.

New Metra Upgrades for Jeep are Coming to SEMA 2023

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HOLLY HILL, FL (10.20.23) – Metra Electronics is introducing new aftermarket accessories and RGB lights designed to fit select Jeep Gladiator and Wrangler vehicles at this year’s SEMA Show. These products will be showcased from October 31 to November 3 at Metra’s off-roading and powersports SEMA booth, #60031, in the West Hall of the Las Vegas Convention Center. Metra is introducing new dashboard speaker grilles, lower dash speaker grille cut-ins, replacement fender clips and rivets, an A-pillar 8 gang switch panel system, 7” LED headlights and 4″ LED fog lights with RGB halo, and a turn signal trigger harness. These new accessories are designed for popular Jeep models and provide customization options that are durable enough to withstand off-roading wear and tear.

Dashboard Speaker Grilles and Lower Dash Speaker Grille Cut-ins

Metra will display two new styles of custom-designed speaker grilles at SEMA, designed to enhance the interior appearance of select Jeeps when installing aftermarket speakers. The JP-1017 is a set of dashboard speaker grilles designed to fit the 2018-Up* Wrangler JL and the 2020-Up* Gladiator JT. The JP-1018 are lower dash speaker grille cut-ins designed to fit the 2018-2023 Wrangler JL and the 2020-2023 Gladiator JT. The JP-1017 allows speakers to be upgraded to a larger tweeter or mid-bass speaker for a more vivid sound while adding a bold style. These speaker grilles feature a black metal mesh grille with silver accents for a rugged and tough off-road look and are designed to complement the new JP-1018 lower dash speaker grille cut-ins perfectly. The JP-1018 allows installers to widen the factory 4-inch opening to accommodate an upgrade to 6.5-inch speakers. They are designed to complement the JP-1017 dashboard speaker covers and Metra’s popular JP-1014 dash speaker pods.

Replacement Fender Clips and Rivets

Metra will introduce products at SEMA that help installers reinstall fenders on the 2018-Up* Jeep Wrangler JL and 2020-Up* Jeep Gladiator when swapping them out and installing new fender lights more efficiently. The JP-FCLIP replacement fender clips and the JP-FPIN replacement fender rivets are designed to replace OE parts that often break during the removal of the fender. These products are sold in convenient 30-piece packs and will save installers time while providing a secure, factory-quality fit. These products eliminate the hassle of repairing or reusing broken clips and offer a convenient solution to single-use OE rivets that commonly break during fender removal.

A-Pillar 8 Gang Switch Panel System

The JP-APS-JK is an 8 gang switch panel system that features vehicle-specific brackets, making it a custom solution for the 2007-2018 Jeep Wrangler JK. The included replacement A-pillar cover mounts the water-resistant switch panel vertically, and two types of adapters are provided to fit the panel to Jeep Wrangler JK interiors. This versatile panel can handle all types of 12V DC accessories and allows users to control up to 8 different auxiliary LED lights or electrical devices. An included sheet of 50 decals is designed to fit the vertical orientation of the panel and customize it accordingly, with blue LED backlighting to illuminate the switches. The compact under-hood control box is rated IP68 and easily affixes to OE mounting locations along with the resettable 60-amp circuit breaker using two included vehicle-specific brackets. There are two 30-amp, two 20-amp, two 10-amp, and two 5-amp circuits that can be programmed to latching (on/off) or momentary. T-Spec’s V10 fully tinned OFC marine-grade power and ground cables are included to power the controller for maximum reliability.

7” LED Headlights and 4″ LED Fog Lights with RGB Halo

Metra will display two new light sets at SEMA designed to fit the 1997-2018 Jeep Wrangler TJ and JK, which can also fit the 2018-2024 Jeep Wrangler JL and Gladiator JT using Metra’s JP-JLB7 adapters. The JP-702RGB is a pair of 7-inch LED headlights with RGB halo, and the JP-702RGBFL are 4″ LED Fog Lights with RGB halo. Both of these sets come with a Heise Connect RGB controller that allows users to easily control their RGB lighting from the palm of their hand when paired with the Heise Connect free downloadable app for smartphones or tablets. The app lets users choose from 16 million RGB color options with a selectable color wheel and provides seamless control with endless customization options. The headlights each have an output of 3600 lumens for the high beam and 1800 lumens for the low beam. Durable polycarbonate lens covers and die-cast aluminum alloy housing make these light sets ideal for adventurous Jeep owners, and they work cohesively with all Heise RGB lighting as part of the Heise Connect Universe (HCU).

Turn Signal Trigger Harness

Metra will also display its new turn signal trigger harness, the JP-TSH2, for the 2007-2018 Jeep Wrangler JK. This harness makes the installation of aftermarket fender lights, alarms, lights, cameras, blind spot sensors, or other equipment that requires left and right light triggers hassle-free. It installs between the factory connector and the wires for aftermarket lighting and eliminates the need to cut or splice a stock harness. Both left and right-side harnesses are included and provide triggers for turn signals and the parking light.

Additional information about these products is available at MetraOnline.com.

SEMA Show Exhibitor News: Steer Smarts, ORACLE Lighting, Saddle Tramp and Axxess

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DIAMOND BAR, CA (10.19.23) – See the latest news from exhibitors of the SEMA Show, October 31-November 3 in Las Vegas. 

SEMA Show management is dedicated to making the event as successful and worthwhile as possible for all. Registration is still available online for $120 through the event date. Badge pick-up will be available on-site at the Las Vegas Convention Center (LVCC) in the West Hall for those who register online. Full-service registration (and badge pick-up) will be open in South Hall for those who still need to register. Get started on your road to the 2023 SEMA Show by registering today at SEMAShow.com/register!  

And, it’s never too early to start your SEMA Show plan. Create a customized schedule, view the floorplan and exhibitor list, browse education sessions, keynote addresses and other Show-related events with the SEMA app at SEMAShow.com/app. 

Steer Smarts to Reveal ‘Ice Cold’ Jeep Wrangler 4xe Build

Steer Smarts

Steer Smarts, the provider of innovative steering solutions, has announced its collaboration with Jeep and Mopar for a one-of-a-kind Jeep Wrangler 4xe guaranteed to generate a buzz! This vehicle will embody all core elements near and dear to Jeep and Jeep enthusiasts while adding a unique and creative spin to the vehicle that hasn’t been done before, the company stated. The final result will be an exciting and captivating build that draws people in, promoting positive interactions and a unique experience.

In teaming up with Steer Smarts, Jeep asked that they create a fun, exciting and memorable vehicle that helps highlight the 4xe’s hybrid system. The goal is to utilize this vehicle to further illuminate the Wrangler’s historic off-road prowess and showcase Jeep’s commitment to creating the greenest SUV brand available.

“We are really excited to work with Jeep and the rest of the awesome brands on this build,” said Jay Velthoven, general manager at Steer Smarts. “We genuinely hope that this vehicle inspires and excites everyone who has a chance to interact with it, and we look forward to taking it to a bunch of shows in 2024 and seeing enthusiasts enjoy this unique experience!” 

Steer Smarts and Jeep will unveil the completed build at the Steer Smarts Booth #57227 in the West Hall on Tuesday, October 31, at 9:45 a.m. PDT. Steer Smarts will also livestream the reveal on its Instagram (instagram.com/steersmarts). For the complete details, visit the Steer Smarts blog post.

ORACLE Lighting Shares Progress on LMTV SEMA Build

ORACLE

ORACLE Lighting has announced its light medium tactical vehicle (LMTV) build is garnering lots of attention. The goal of the project build was to create a highly reliable and equally capable global expedition vehicle that could get users comfortably off-grid for extended durations. ORACLE Lighting also wanted to make a functional meeting space for the many events they attend every year, which meant it also had to serve as a rolling showcase for its LED lighting technology and products.

For this project, ORACLE decided to use the Stewart & Stevenson M1979, the U.S. Army’s replacement for its aging fleet of 2.5-ton trucks.

A stout 6.6L Caterpillar turbo powers it backed by a Allison seven-speed transmission. Giant 46-in. tires with a central tire inflation system allow it to roll over most off-road obstacles, and its smaller dimensions let it fit on most trails. It is even EMP-proof to survive an electromagnetic pulse attack or to settle in for an extended nuclear winter.

Get the complete details in the ORACLE Lighting blog post or visit the ORACLE Lighting Booth #20555 in the Central Hall.

Saddle Tramp Set to Launch New Audio System Kits and More

Saddle

Saddle Tramp by Metra Electronics will introduce new plug-and-play audio systems and speaker upgrade kits for select ’14-’22 Harley-Davidson motorcycles along with universal chasing LED light strip kits in the Metra Electronics Booth #60031 in the West Hall. The audio systems will be sold exclusively to brick-and-mortar dealers for in-store sales only, so be sure to get a glimpse of these products on the SEMA Show floor. Meanwhile, the kits pair Infinity Kappa Perfect PowerSports amplifiers and speakers from HARMAN with Saddle Tramp DSP Processor system integration and installation equipment. 

For the complete details, visit the Saddle Tramp by Metra Electronics release.

Visit the Metra Electronics Booth #10539 in the North Hall and Metra Electronics’ off-roading and powersports products in Booth #60031 in the West Hall. 

Axxess to Simplify Product Line SKUs, Update Vehicle Fit Guide Ahead of 2023 SEMA Show

Axxess

Axxess by Metra Electronics has announced that the brand has begun simplifying and restructuring its vehicle-specific interface product line, focusing on condensing the number of SKUs on the market. This process will ultimately benefit dealers and installers of Axxess products, making it easier to quickly locate the correct integration solution for the job at hand. This initiative will begin ahead of the SEMA Show, where the brand will display its new, revamped interface products in the Metra Electronics Booth #10539 in the North Hall.

Another significant part of this plan will be an overhaul of Axxess’s Vehicle Fit Guide, which is the primary tool available to installers to search the brand’s product line for the appropriate interface to fit their audio installation needs.

For the complete details, visit the Metra Electronics blog post.

Sound on Wheels Kenosha Supports the Shriners Hospitals for Children Chicago

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Sound on Wheels Kenosha owner Marty Alsabbah is behind the counter as he and Scott Heeter hold the KICKER EB200BTB Bluetooth earbuds for the Kenosha Shrine Club Raffle event.

KENOSHA, WI (10.19.23) – Marty Alsabbah and his Sound on Wheels store is a very community minded 12volt retailer for 28 years in the market. Recently he received a request from the Kenosha Shrine Club’s Annual Raffle Night asking for monetary or prize donations for the Saturday night October 21st event.

Marty mentioned the event to Tom Ebeling with Tree Rep who is his Chicago-based longtime area KICKER representative. Tom related he would be glad to help and would also check with KICKER for additional support. The response from KICKER HQ was very positive and within a week 4 KICKER EB200BTB Bluetooth earbuds arrived at the Sound of Wheels location.

“As soon as the UPS shipments came in I contacted the Kenosha Shrine Cub that is close by our store. Shortly Scott Heeter came to the store and was so happy to pick up the KICKER earbuds that will be great items for the Raffle Night. We have been a KICKER dealer for decades, and working closely with Tom, during that time. We truly appreciate KICKER’s support for the Shriners Hospital for Children and our community” Marty stated.

“I know the raffle winners will enjoy the KICKER earbuds for years. KICKER has been Livin’Loud in the territory for decades. As a KICKER rep it’s great to see their support for dealers and communities firsthand” Ebeling stated.

Visit www.facebook.com/Soundonwheelskenosha for more.

Race Sport Lighting Partners with Synergy Marketing in T.O.L.A. States and Mississippi

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David Toliver in his Synergy Marketing Houston office.

RINGWOOD, IL (10.19.23) – Race Sport Lighting is proud to introduce Synergy Marketing as their new 12-Volt representative firm for the states of Texas, Oklahoma, Louisiana, Arkansas, and Mississippi. Synergy Marketing will play a crucial role in growing Race Sport Lighting products across the Southwest Territory. David Toliver is based in Houston, and Tim Crawford is based in the DFW area. Keep an eye out as Synergy Marketing is eager to hit the ground running and light up the territory! The new firm will be traveling with Ignacio Ayala, Race Sport Lighting’s Product Specialist, the week of October 23rd . They will be showing off some of the new USPTO patented and made in USA professional grade lighting technologies, and more.

“I am so excited to have such an experienced and focused rep firm help Race Sport Lighting in our expansion in these key T.O.L.A. states. Synergy Marketing is a perfect fit to bring our full line of lighting technologies to the territory. They are established, experienced in the lighting category, and excited to be part of Race Sport Lighting, and we are thrilled to be partnering with Synergy Marketing Agency to bring their resellers the lighting solutions they need”.

– Steve Jergensen, President of Race Sport Lighting

“We now have a full line of LED lighting offerings and solutions for our dealers and distributors in 12-Volt, Marine, Motorcycle, and Powersports. Race Sport Lighting has some amazing technologies and tools for our accounts that make lighting a huge profit center for their stores. We look forward to a long successful relationship”.

– David Toliver, Principal of Synergy Marketing

Visit https://www.synergyagency.net/ to learn more.

Reliable Product Marketing Hosted a 4-City Firstech Compustar DroneMobile NorCal Training Series

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STOCKTON, CA (10.18.23) – The Remote Starter season is on the near horizon and the 4-City training series was focused on preparing NorCal Firstech dealers with the latest product and feature sets to max sales in the coming months.

Scott Baughman, Reliable Product Marketing owner, related “We have hosted product training sessions and really have seen the results and benefits of hosting evening in-person training sessions. We set the schedule of the 4 events the first week of October in Norcal cities that made it as convenient as possible for many dealers to attend. A Stockton Sugar Bistro and 3 Cattlemens locations were selected. Then Brent Fujii and I set about letting dealers know and inviting them to the trainings.”

Scott Baughman (R) and Firstech’s Mike Rinehart welcomed dealers to the first training session at Sugar Bistro in Stockton CA on Monday October 2nd.

Continuing “I am humbled at the incredible turnout we had at this year’s Firstech trainings. To think that we doubled the size in a single year over 2022 is amazing. Not only were the trainings larger and better attended but they were also “Better attended” meaning that the people who showed up were ready to learn and that really impressed Brent and myself. With the help of Firstech’s Mike Rinehart we touched on the entire Firstech portfolio. In the end we trained nearly 200 people in a short 4 days and the training feedback has been phenomenal. The whole week was a win in my book!”

Bryan Nobuyuki, from Best Guys in Concord CA, was a dealer who attended the Firstech training at the Livermore CA Cattlemens. “The training was well focused with updates on current products and exciting news on soon to be released products. As a new authorized Firstech dealer I was able to learn their process regarding tech support as well as an overview their products line and the innovations that sets Firstech apart from the competition.”

The 4-City Reliable Product Marketing series wrapped with a full house at Cattlemens in Rancho (Sacramento) on Thursday evening October 5th.

As an additional benefit Reliable Product Marketing’s dealers attending were lucky to be the first group to see and touch the new CX-LTE Dash Cam from Momento.

“A huge “THANK YOU” goes out to all our dealers who attended our trainings, the support we received from AM Merchandising plus from Mike Rinehart and the entire Firstech team” Scott Baughman and Brent Fujii concluded.

Reliable Product Marketing was started in 2009, and with the owner Scott Baughman and Brent Fujii, they bring a combined 60 years of relevant 12volt experience.

Visit norcalrpm.com for more.

ZZ2 Releases OEM Light Flash Module for New GM Vehicles

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PALM BEACH, FL (10.18.23) – ZZ2 officially releases another wig-wags solution kit for newer facelift GM vehicles. The ZW-GMLC allows most OEM lights to be flashed with proprietary patterns or as strobes, making it an ideal solution for fleets, construction, lawncare, volunteer firefighters or state vehicles.

The GMLC unit is a plug and play T-harness solution at the factory light module. The OEM flashing lights can be activated in 4 different ways:

  • Factory high beam lever
  • An external push button (provided with the kit)
  • Factory upfitter switch (wire trigger input)
  • Factory key FOB buttons (a combination of pressing, lock/unlock – even with the truck off).

Features:

  • Plug & Play, very quick installation
  • 3 unique flash patterns, including a strobe-mode on each
  • Optional: Push button activation, up-fitter wire activation, keyfob activation
  • Easy activation using OEM controls
  • Outputs mimic flash patterns for external lighting systems

Compatibility:

  • Silverado 1500 – 2022 & up
  • Suburban, Tahoe – 2021 & up
  • Sierra 1500 – 2022 & up
  • Yukon – 2021 & up

Factory high Starting in 2013 and going through 2024, ZZ2 ZWAGZ products cover Chevrolet, GMC, Ford, and RAM trucks and SUVs. Whether on the side of the highway in a lawn company truck or on the side of a construction site, our kits will help you and your customers achieve high visibility on a job site.

Visit https://zz-2.com/collections/z-wagz for more

Saddle Tramp Launches New Audio System Kits and More at SEMA

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HOLLY HILL, FL (10.18.23) – Saddle Tramp® by Metra Electronics® is introducing new plug-n-play audio systems and speaker upgrade kits for select 2014-2022 Harley-Davidson® motorcycles along with universal chasing LED light strip kits at the SEMA show. The audio systems will be sold exclusively to brick-and-mortar dealers for in-store sales only. They pair Infinity Kappa Perfect PowerSports Amplifiers and Speakers from HARMAN with Saddle Tramp® DSP Processor system integration and installation equipment. These products will be displayed from October 31 to November 3 at the Las Vegas Convention Center. Metra’s main SEMA Show booth will be #10539 in the North Hall of the LVCC, and its off-roading and powersports products will be on display at booth #60031 in the West Hall.

Plug-n-Play Audio Systems

Metra will debut three new audio system integration kits for 2014-2022 Harley-Davidson® Street Glide and 2015-2022 Road Glide motorcycles and accessory lower fairing installation kits for twin-cooled and non-twin-cooled applications. These all-in-one audio systems include everything needed to install an impressive aftermarket audio system in one package; HARMAN’s Infinity speakers and 4-channel amplifiers, paired with an assortment of Saddle Tramp products that make installation easy. A Saddle Tramp DSP interface is included in each kit to reflash the OE radio, pre-tuned by HARMAN Acoustic Sound Engineers to provide best-in-class audio performance. These systems are truly plug-n-play and do not require the installer to cut any wires. They also come with step-by-step instructions to ensure results that installers can be proud of.

  • 2-Speaker Plug-N-Play Audio System (INFKP2SPKSYS)
    • Fits motorcycles equipped with factory fairings
    • Includes two of HARMAN’s Kappa Perfect 6.5″ speakers, a 4-channel amplifier, and Saddle Tramp installation products
  • 4-Speaker Plug-N-Play Audio System (INFKP4SPKSYS)
    • Fits motorcycles equipped with factory fairings and saddlebags
    • Includes two of HARMAN’s Kappa Perfect 6.5″ speakers, two 6″x9′ cut-in saddlebag speakers, a 4-channel amplifier, and Saddle Tramp installation products
  • 6-Speaker Plug-N-Play Audio System (INFKP6SPKSYS)
    • Fits motorcycles equipped with factory fairings, Tour Pak, and saddle bags
    • Includes four of HARMAN’s Kappa Perfect 6.5″ speakers, two 6″x9′ cut-in saddlebag speakers, two 4-channel amplifiers, and Saddle Tramp installation products
  • Twin-Cooled Engine Lower Fairing Speaker Upgrade Kit (INFKPTCKIT)
    • Fits 2014-2022 Harley-Davidson® Street Glide and 2015-2022 Road Glide motorcycles with twin-cooled engines
    • Includes two of HARMAN’s Kappa Perfect 6.5″ speakers, a vehicle-specific Saddle Tramp wiring harness, and lower fairing enclosures with speaker grilles
  • Non-Twin-Cooled Engine Lower Fairing Speaker Upgrade Kit (INFKPNTCKIT)
    • Fits 2014-2022 Harley-Davidson® Street Glide and 2015-2022 Road Glide motorcycles with non-twin-cooled engines
    • Includes two of HARMAN’s Kappa Perfect 6.5″ speakers, a vehicle-specific Saddle Tramp wiring harness, and lower fairing ported speaker enclosures with grilles
  • Saddlebag Speaker Upgrade Kit (INFKP900XKIT)
    • Fits 2014-2022 Harley-Davidson® Street Glide and 2015-2022 Harley-Davidson® Road Glide with saddlebags, equipped with the 2-Speaker Plug-N-Play Audio System (INFKP2SPKSYS)
    • Includes two of HARMAN’s Infinity Kappa Perfect 900X 6″x9″ cut-in saddlebag speakers, a vehicle-specific Saddle Tramp backbone wiring harness, and  installation accessories

HARMAN’s Infinity Kappa Perfect Speakers deliver the ultimate listening experience on two wheels. They feature a lightweight, premium design and factory look and are durably constructed to last for miles and miles. They combine water-resistant construction, patented Plus One™ basalt fiber woofer cones, and edge-driven polyphenylene sulfide dome tweeters, providing an amazing soundstage with great bass and silky-smooth highs. The brand’s high-performance amplifiers are engineered to meet the demands of compact installation locations and withstand extreme environments. They feature Molex connectors to attach the Saddle Tramp DSP and a small footprint to easily fit into tight fairings.

10-Piece Chasing LED Motorcycle Kit

SEMA attendees will see a new 10-piece chasing LED light strip kit, the BC-CHASE-K3. This kit is designed to add brilliant chasing LED lighting to any motorcycle. It includes ten lighting strips with addressable LEDs, extension cables, RF remote, hardware, and from Heise LED, the Heise Connect Controller. The IP67-rated strips are durable and weather-resistant, ensuring long-lasting performance and a brilliant glow for countless rides. Saddle Tramp has designed this kit to work cohesively with all Heise chasing LED lighting as part of the Heise Connect Universe (HCU). Lighting effects are controlled using the included RF remote or the Heise Connect app, available for download on smartphones and tablets. Users can choose from static color settings, 170+ color-changing patterns, DIY lighting patterns, music sync, and more. There is also a setting to turn all lights red when braking, allowing riders to be seen from a distance and raising awareness of the motorcycle’s presence on the road.

4-Piece Chasing LED Motorcycle Strip Light Expansion Pack

Another new kit debuting at SEMA, the BC-CHASE-4PC, is a convenient 4-piece expansion pack that expands the Saddle Tramp® chasing LED lighting kit on any motorcycle. Installers simply connect the included chasing LED strips to the existing chasing LED lighting kit and enjoy an expanded display with endless customization. These durable strips are IP67-rated and feature a 3M double-sided backing for easy installation. They work with an existing kit’s Heise Connect Chasing Controller so that the lights can be remotely controlled using the free downloadable Heise Connect mobile app for smartphones and tablets. The app allows users to choose from 170+ color-changing patterns, a turn signal and brake function, a DIY pattern function, a music sync function, and more.

More information about these products is available at MetraPowersports.com.

Pioneer Electronics (USA) Inc. Appoints Crossover Marketing Group as New Rep Firm for Pacific NW

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TORRANCE, CA (10.17.23) – Pioneer Electronics (USA) Inc. has appointed Crossover Marketing Group as its strategic representative firm for the Pacific Northwest region.

Crossover Marketing Group, a newly established agency lead by respective mobile electronics veterans Rob Sutton and Paul Pilat, are excited to establish this business relationship with the Pioneer car electronics brand. Sam Sutton will also play a crucial role in providing account management. This collaboration brings together the expertise of both companies to deliver “best in class” dealer support.

“At Pioneer, we are committed to creating unparalleled vehicle, technology and mobility solutions that can make the driving experience, more enjoyable and convenient, and assist drivers to make better decisions, when behind the wheel,” said Larry Rougas, executive, vice president, Pioneer Electronics (USA) Inc. “The appointment of Crossover Marketing Group as a representative will enable us to enhance our presents in the territory, leveraging, they’re strong relationships and industry knowledge to further elevate and service the pioneer dealer net work. We believe this appointment will drive dealer development and expand the pioneer brand in the Pacific Northwest.”

“We are thrilled to represent Pioneer, a company renowned for its innovation in the mobile electronics sector,” said Rob Sutton of Crossover Marketing Group. “Our team is excited to work closely with Pioneer Electronics (USA) Inc. to develop strategies that showcase their exceptional products to the 12 Volt specialist.”

For more information, visit crossovermarketing.com or call the office at 360-360-0322.

AudioWorks of Delaware and Opus Marketing at the Inaugural Bronco Beach Bash

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OCENA CITY, MD (10.17.23) – The Bronco Beach Bash, October 14th and 15th, was the inaugural event which provides a venue for Bronco enthusiasts to gather. Despite rainy weather Saturday afternoon the event was deemed successful by AudioWorks of Delaware and Opus Marketing team members.

The first Bronco job of the day Saturday morning was under a cloudy sky.

Opus Marketing’s Jamie White related “The Ford Bronco is a vehicle that is attracting consumers, much like the Jeep community. In fact the Bronco Beach Bash promoter is Brad Hoffman who also is the promoter of the very successful Jeep Week events. We have participated with several Jeep Week events with Darren Thomas as he grows his AudioWorks of Delaware company. KICKER was a sponsor of this event as they are with the Jeep Week series.”

Jamie White and Todd Ess were on site for Opus Marketing. The AudioWorks of Delaware crew members included owner Darren Thomas, Pete Herr and Steve Pitts.

Opus Marketing’s Jamie White and Todd Ess along with AudioWorks of Delaware, Darren Thomas and Pete Herr (L to R). Steve Pitts behind the camera.
Opus Marketing friend Jeff Weidemoyer on site with this Bronco upgrade.

“The Jeep Week events in Ocean City have been good for our business even though Newark DE is 100 miles from Ocean City MD. Jeepers from across the region travel long distances to attend those events where we offer onsite sales and installation. The Bronco enthusiasts community is growing rapidly and will drive business. The fact this first event was successful will set the stage for future growth for the Bronco Beach Bash. The KICKER KS-Speakers and Underseat subs boxes were good sellers. We look forward to loading our trailer with tents and products for the next Bronco Beach Bash” Thomas related.

“No doubt KICKER was Livin’Loud at the Bronco Beach Bash…past Jeep Week events too. Connecting with Bronco and Jeep enthusiast will drive business across the 12volt industry” White concluded.

Visit opusmarketinggroup.com and audioworksofdelaware.com for more.