EDMOND, OK (11.15.23) – Petra Industries is pleased to announce Ed Lacy, currently District Manager of Outside Sales, will now also oversee the company’s B2B Store operations.

Lacy started his career at Petra in 2008 as an inbound call representative. He was promoted to Will Call Customer Service Rep, became the company’s 12V Sales Specialist, and then was promoted to District Manager of Petra’s 12V Division, later retitled as District Manager of Outside Sales.

In 2015, when Will Call and 12V Sales moved into the company’s newly built B2B Store, Lacy followed and has since become a familiar and helpful face to many. His new duties include Will Call Manager, managing the B2B Store and staff, merchandising of products on display, and acting as the primary liaison of the Store with the responsibility to communicate and coordinate customer needs within Petra.

Taking on this added role provides Lacy the opportunity to better serve Petra’s customers and the company itself. “I am eager to connect, reconnect, and enhance the total customer experience at the B2B Store,” noted Lacy.

Tate Morgan, Petra President, said, “Ed is widely known for his product knowledge and great rapport with our customers. We look forward to his taking The B2B Store experience to the next level.”

Visit petra.com for more.

NEWTON, NC (11.15.23) – Sundown Audio proudly announces the launch of its all new website, designed to enhance user experience and streamline warranty claims. Simultaneously, Sundown Audio introduces a new enhanced warranty program for Stocking Dealers and Distributors.

The revamped website offers a user-friendly interface providing all Dealers and Distributors with seamless platform for faster and expedited warranty claims. This initiative aims to empower dealers and distributors with a swift and efficient processes for warranty support.

With the launch of our redesigned website and the introduction of our new warranty program we are dedicated to providing our valued dealers and distributors with an enhanced and expedited experience said Scottie Johnson CEO @ Sundown Audio. “This is initiative reflects our commitment to customer satisfaction and reinforces our position as an industry leader.”

For more information about the new website and warranty program, please visit www.sundownaudio.com.

POOLE, UK (11.14.23) – CELSUS UK, Poole-based distributor for KICKER AUDIO Marine in Europe, is displaying a highly anticipated Kicker KMC6 at METS 15 – 17th November. 

Chet Weddle and Aziz Masri are traveling from KICKER HQ in Stillwater, OK to be in to work with the CelsusUK team during the event.

KICKER AUDIO will display their new-for-2024 flagship premium source unit KMC6 for the first time globally at METS. The KMC6 boasts a truly unique combination of features which includes Digital Radio (DAB+), NMEA compatibility, 6 channels 40W at 2 ohm, Zone control, Camera/video input with trigger, IP66 waterproof rating and a 3.5” colour LCD display. This highly anticipated source unit gives boat owners future facing technology, flexibility for system design and integration with other vessel electronics. Release expected Q2 2024 with suggest retail price of €599.95. A full list of features and specification can be found below. 

Paul Baker Celsus UK Managing Director commented, “We are thrilled to launch thus new product from the fantastic manufacturing partner Kicker Marine. The introduction is a great addition to their range, we believe it will be received well by our growing network of distributors & OEM partners in Europe.”

For demonstrations of this product along with many others, visit the Celsus UK booth 01-531 in Hall 1 at RAI Amsterdam. 

For further information please contact Mark Baker at marketing@celsusgroup.net 

celsusice.co.uk | kicker.com

METAIRIE, LA (11.14.23) – ORACLE Lighting, the market leader in innovative LED solutions and high-quality automotive lighting products, announces the winners of its first-ever ORACLE Customer Awards. The awards were presented at the ORACLE Lighting booth during the 2023 SEMA Show in Las Vegas and recognize impressive sales growth and significant investment in building brand awareness and serving its respective customers in unique and exciting ways.

Warehouse Distributor (WD) of the Year: Turn5
The e-commerce powerhouse behind AmericanMuscle, ExtremeTerrain and AmericanTrucks, Turn5 has experienced the largest sales growth among ORACLE WD customers from 2019 to the present. By continually expanding its offering and having its finger on the pulse of what car, truck and off-road enthusiasts want, the company has seen a more than 300% increase in ORACLE product sales in the past two years.

Pole Position Award: Turn 14 Distribution
“Pole position” is a fitting analogy for Turn 14 Distribution’s status as the fastest-growing wholesale distributor of ORACLE products, tripling sales since it began offering the brand in 2021. With 723,000 square feet of modern distribution center space, Turn 14 Distribution boasts ground shipping coverage to 45% of the U.S. population in one day and 100% within two days, ensuring fast delivery of ORACLE products to customers nationwide.

Installer of the Year: Joe’s Jeep Jungle
Maryland-based Joe’s Jeep Jungle is a one-stop shop for all things Jeep. From lighting and suspension upgrades to complete builds and restorations, Joe’s modifies several Jeeps daily based on its customers’ needs. Known for using only real-world-tested products, the shop relies heavily on ORACLE products for its individual and Jeep club customer projects.

Customizer of the Year: Distinction Applied
Friends and family-owned and operated Distinction Applied has made a name for itself among Jeep enthusiasts for customizing OEM parts and offering only the best aftermarket upgrades. The company has created a unique process of offering the majority of ORACLE products custom painted for a truly unique touch and elevated experience for the customer.

Showstopper Award: Vision Industries
A fixture in Las Vegas car culture, the team at Vision Industries also travels to shows and meets across the country, offering sealed beam, underbody and other ORACLE products to classic, muscle car and truck, and lowrider enthusiasts. The innovative retailer and shop builds its own displays and vehicles from the ground up to showcase the latest ORACLE products.

“We want to thank our customers for being ORACLE brand champions and trusting us to deliver lighting products that match their own standards for quality and performance,” said Tiffanie Hartenstein, ORACLE Lighting’s CEO and co-founder. “The growth and commitment to the aftermarket industry represented by these companies is astounding, and we are thrilled to be part of their ongoing success.”

For more information on ORACLE Lighting and its complete product line, visit www.oraclelights.com, call (800) 407-5776 or email info@oraclelights.com.

HOUSTON, TX (11.13.23) – Texas is a key state in BPI for the 12volt industry overall. “The lighting category continues to grow and as the new Race Sport representative for Texas, Oklahoma, Louisiana, Arkansas and Mississippi we put together a road trip with Ignacio Ayala to spend a week on the road seeing distributors and dealers between Houston and Dallas/Ft Worth” David Toliver, Synergy Marketing Principal, stated.

Ayala, Race Sport Lighting Product Specialist, arrived in Houston on October 30th and spent the balance of the week making stops in Houston, Waco and along the way to Dallas/Ft Worth in the Synergy Avalanche with Toliver behind the wheel.

“Our first stop in Houston was House of Sound. Alex Restrepo and his team do such amazing custom work on Slingslots, UTVs, trucks and cars. They truly understand how lighting adds to uniqueness of a customer’s project. Many of their projects also include custom body work. In Houston we also spent time with the Broadway crew who distribute Race Sport Lighting in the southern part of the territory.”

With daylight savings time the lighting category provides solutions for quality vehicle headlights for safety. Race Sport Lighting has many SKU’s that address vehicle lighting for safety.

“We wrapped the week seeing dealers in the DFW area along with A&W and LESCO as both distribute Race Sport Lighting. Ignacio really connected at each stop and provided specific info on how Race Sport Lighting products could open new sales opportunities for our business partners. He also opened my eyes to new opportunities” Toliver concluded.

Tim Crawford, based in the DFW area, covers the northern part of the rep firm’s territory. Synergy Marketing joined the Race Sport Lighting rep network in mid October of this year.

Visit /www.racesportinc.com for more.

POOLE, UK (11.13.23) – CELSUS UK, Poole based distributor for KICKER AUDIO Marine & DYNAMAT noise control solutions in Europe, are displaying two highly anticipated products from the market leading U.S. brands on booth 01.531 in hall 1 at METS 15 – 17th November. 

KICKER AUDIO display their new-for-2024 flagship premium source unit KMC6 for the first time globally at METS. The KMC6 boasts a truly unique combination of features which includes Digital Radio (DAB+), NMEA compatibility, 6 channels 40W at 2 ohm, Zone control, Camera/video input with trigger, IP66 waterproof rating and a 3.5” colour LCD display. This highly anticipated source unit gives boat owners future facing technology, flexibility for system design and integration with other vessel electronics. Release expected Q2 2024 with suggest retail price of €599.95. A full list of features and specification can be found below. 

In addition Celsus are displaying a fibre-based thermo-acoustic noise and heat absorber from DYNAMAT named ‘Dynacore™’. This lightweight and flexible material offers the unique structure needed to dissipate sound waves and absorb heat. Great for engine compartments, outboard cowls, generator/ machine housings and compressor/ water pump enclosures. Dynacore™ is the perfect partner to Dynamat Xtreme damping material and meets the 240 hour requirements of the standard derived from ASTM B117-19 salt-fog rating, compliant with UL94, MVSS302, UL HF1, UL HBF standards.. Out now in ½” and 1” thickness from €85.00 suggested retail price. A full list of specification can be found below. 

Paul Baker Celsus UK Managing Director commented, “We are thrilled to launch new products this year from two fantastic manufacturing partners of ours; Kicker Marine & Dynamat. Both the introductions are great additions to their respective ranges, we believe they will be received well by our growing network of distributors & OEM partners in Europe.”

For demonstrations of these products along with many others, visit the Celsus UK booth 01-531 in Hall 1 at RAI Amsterdam. 

For further information please contact; Mark Baker marketing@celsusgroup.net 

celsusice.co.uk | kicker.com | dynamateurope.com