It’s SEMA Show Time In The 12Volt Central Studios

LAS VEGAS NV (11.03.25) It’s SEMA Show time 2025 November 4th-7th. It’s time for the 12volt Central Studios to showcase the SEMA action from the LVCC in Vegas. The SEMA Show 2025 is such a huge investment for all across the automotive aftermarket industry and definitely including the 12volt industry. 2,000 exhibitors, retailers, distributors and reps will invest very substantially to be onsite in Vegas.

Carl Huntington and Lee Glover in the Heathrow London Airport ready to fly to SEMA. They arrived Saturday night.

The LVCC is 3.2 million ft.² under roof. That’s roughly equivalent to 74 acres spread across several separate large exhibit halls. Last week the 12volt Central Studios made quite a number of posts to showcase exhibitors by spotlighting their booths to make their booths and activities a destination for attendees. See #12voltsema2025 for SEMA Show action.

Team Nutz has big plans at SEMA. Ed Nuttall centers the DIYCustoms.store graphic on the van the crew will drive around Vegas during SEMA.

On Sunday, November 2nd, huge crates were on the floor of exhibit halls as booth were coming together. We encourage all attending the event to have a plan in place so they can maximize their ROI in Vegas. Certainly exhibitors can spotlight new products utilizing the 12voltSTP Tool by just snapping an image and texting it to 318-469-2526 a few words. Presto, we can make a post showcasing those new products.

Distributors can also extend their ROI when meeting with brands in their booths and snapping an image during an appointment to spotlight a product. Distributors too can also utilize the 12volt STP Tool along manufacturers reps to extend their SEMA ROI.

On Sunday, Dave Myers puts subs in the display in North Hall booth 10427.

Retailers on site can also snap images that they can utilize when they get back to their stores to make social media post to create excitement for their products and activities to drive in store traffic.

If today’s web-based digital world, being driven by AI, members of the 12volt industry must work harder than ever to drive consumers into retail brick and mortar stores. Seeing all of the products available at the SEMA show will provide retailers so many opportunities to create excitement in their marketplace. The 12volt industry is no longer just about Car Stereo. With in-vehicle connectivity, interface upgrades, dash cams, vehicle graphics, window tint, in-vehicle lighting and so much more there are so many opportunities brick and mortar retailers must step up to inform consumers to drive the in-store experience.

Let’s all work to extend the ROI from the SEMA Show 2025 to inform and connect with consumers to drive business across the brick and mortar marketplace.

We look forward to seeing all at @12voltnews, @12voltnews.com and in the 12voltBeat Newsletter that goes out to over 4,000 industry members early Monday and Thursday mornings.

New VIPER and DIRECTED SMARTSTART Apps Coming Soon +Standalone Starter-Kill Support Just Added

November 3rd, 2025 – Orlando, FL VOXX By Gentex Corporation is proud to announce the next evolution in its telematics experience. Visit VOXX Booth #10809 at SEMA to get an exclusive preview of what’s coming with the next generation of VIPER and DIRECTED SMARTSTART apps.

With a completely refreshed user experience (UX), the new apps deliver faster response times, enhanced vehicle control feedback, and a more intuitive interface for a truly connected car experience. The first phase of the rollout—featuring the new UX—is scheduled for January 2026, with additional feature enhancements to follow throughout the year.

Key App Highlights:

  • All-New Interface: Clean, modern design with real-time feedback and enhanced controls.
  • Redesigned Vehicle Status Page: Improved layout for a more intuitive experience.
  • Streamlined Menu Structure: Simplified navigation and quicker access to key functions.
  • Updated Vehicle Imagery: Optimized image placement for improved clarity.
  • More details to be announced at launch.

New Feature: Standalone Starter-Kill Support for VIPER and DIRECTED SMARTSTART DSM550/VSM550

VIPER and DIRECTED SMARTSTART systems have long supported Starter-Kill when paired with compatible security systems such as the 3108V, 5908V, or DS4. However, with this latest update, Starter-Kill functionality can now be activated in standalone configurations of the VSM550 and DSM550, providing a critical new layer of theft deterrence—even for vehicles without a full security system installed.

What This Means for Dealers

This is more than a feature release; it’s a rethinking of how flexible, secure, and user friendly VIPER and DIRECTED SMARTSTART can be. Your inventory just became more valuable overnight. The upgrade is available via an over-the-air update – no new hardware required!

For more information about VOXX By Gentex Corporation, VIPER, and its range of automotive aftermarket solutions, please visit us at www.voxxelectronics.com and www.viper.com.

Orion Car Audio Brings the Power to SEMA Show 2025 in Las Vegas

Miami, FL — Nov. 3, 2025 — Get ready to turn up the volume! Orion Car Audio, a trailblazer in high-performance car audio systems, is thrilled to announce its participation in the 2025 SEMA Show in Las Vegas, Nevada — happening Tuesday, November 4 through Friday, November 7, 2025, at the Las Vegas Convention Center.


This year, Orion Car Audio is going bigger and louder than ever! Visitors can expect exclusive product launches, live demos, and a firsthand look at the latest amplifiers, subwoofers, and next-generation technologies redefining the 12-volt industry. Attendees will also have the chance to meet the Orion team, connect with experts, and experience the power, precision, and passion that have defined the brand for over four decades.

Exhibit Details:

📍 Location: Las Vegas Convention Center — Booth #10124
 📅 Dates: November 4–7, 2025
 🕘 Hours: 9:00 AM – 5:00 PM

“We’re beyond excited to bring the legendary Orion experience to SEMA 2025,” said the Orion team. “This event is all about innovation, connection, and passion — and we can’t wait to share what’s next in high-performance sound.”


All attendees, media partners, and industry professionals are invited to visit Booth #10124 to experience the next evolution of Orion power — plus enjoy exclusive giveaways, freebies, and surprises throughout the show!

ADAS SHOWCASE DELIVERS BRAND INSIGHTS, LIVE DEMOS, NETWORKING, AND COLLABORATION TO THE 2025 SEMA SHOW

The new showcase will unite the industry to develop conversations and highlight what is next with ADAS.

DIAMOND BAR, Calif. (Nov. 2, 2025) – The 2025 SEMA Show is taking Advanced Driver Assistance Systems (ADAS) education to the next level with the ADAS Showcase, the Show’s central hub for cutting-edge knowledge, live demonstrations, and real-world collaboration. From repair pros and modifiers to toolmakers and engineers, the Showcase is a can’t-miss destination for anyone looking to learn more about the fast-changing world of ADAS. The 2025 SEMA Show takes place Nov. 4-7, 2025, in Las Vegas, Nev.

Located in South Hall–Upper, booth #31255, the ADAS Showcase is designed to be high-energy, interactive and packed with takeaways. Attendees will:

  • Dive into 30-minute expert-led sessions from leading brands, SEMA, and others covering the latest ADAS trends and solutions.
  • Get hands-on training from equipment providers and trainers.
  • See live calibration demos with real-world scanning and diagnostics.
  • Learn proven best practices for setup, environment control, and OEM compliance and standards.


“ADAS technology is not just the future of mobility—it’s the present,” said SEMA Vice President of Events Tom Gattuso. “The ADAS Showcase gives attendees the unique opportunity to learn directly from the engineers, trainers, and experts who are setting the standards for safe and effective vehicle modifications and repairs. Much like the SEMA Show itself, it will serve as a platform for the global industry to connect and have conversations on what’s next for ADAS and how brands, OEMs, and collision repair professionals can maximize opportunities.”

Unparalleled Insights into a Rapidly Evolving Issue


ADAS policy is among SEMA’s top regulatory and legislative priorities, which is reflected by the organization’s investment of staff and financial resources to understand the issue and appropriately amplify the perspective of the aftermarket industry.

SEMA will host two distinct, repeating 30-minute sessions each day at 3:30 p.m., in which the organization’s experts will provide unmatched insights into the regulatory and legislative environment, as well as the technical challenges and opportunities:

  • Insights from the SEMA Garage on Tuesday, Nov. 4, and Thursday, Nov. 6
  • Perspectives from SEMA’s Government Affairs team on Wednesday, Nov. 5, and Friday, Nov. 7


Adding to the excitement, the ADAS Showcase will put leading brands on center stage. Senior-level engineers and service experts will be on-site to share exclusive insights into the latest procedures and standards; evolving service information, tooling, and calibration targets; and direct collaboration opportunities between technicians and automakers.

Participating brands include Autel, CarADAS, Bosch, BASF, John Bean, Hunter Engineering, RevvADAS, and Repairify. These market leaders will be presenting cutting-edge sessions, showcasing brand kiosks and demoing equipment. The area will also be supported by the OEM Roundtable and other industry partners.

Education sessions will cover a range of topics, including Advancing ADAS Compliance: Overcoming Challenges in Modified Vehicles delivered by the SEMA Garage, The Challenges of Aftermarket Product Development and Vehicle ADAS By Hunter Engineering, Understanding The ADAS Software: Diagnostics, Calibration, and Adjustments led by RevvADAS and Advancing ADAS Compliance: Overcoming Challenges in Modified Vehicles, to name just a few.

To see the full education and demo schedule, visit www.semashow.com/ADAS-showcase-education-schedule.

“By putting OEMs, aftermarket innovators, repair professionals, and modifiers together in one space, the ADAS Showcase bridges a critical gap,” said SEMA Trade Show Director Andy Tompkins. “We’re giving the industry the tools, knowledge, and confidence to stay ahead of rapidly advancing vehicle technology.”

From modification tips and compliance insights to hands-on calibration training, the ADAS Showcase is where innovation meets application, helping today’s professionals unlock new opportunities while keeping safety and accuracy at the forefront.

For more information about the 2025 SEMA Show or to register, visit SEMAShow.com.

Next Level Audio Wins CRUX Prize On The 12volt Spin-To-Win Wheel 345

12VOLT CENTRAL STUDIOS (11.01.25) The 12volt Spin-to-Win Wheel was created to bring an element of fun to the 12volt industry. The weekly 12volt Spin-To-Win Wheel is now spinning in Year 7.

The 12volt Spin-To-Win Wheel rolled for the 345th time on Friday morning on October 31st. The Wheel landed on the CRUX space and the Next Level Audio slip was drawn from the jar. An Instagram post of the winning spin slip was posted. A video of the Wheel spin was also posted.

We  reached out to the winning retailer in Cadillac MI to let them know the good news. Owner Lorenzo Martinez answered the phone and was surprised and then very happy to learn a CRUX Interfacing Solutions product would be headed their way. All in the 12volt industry should check out the company’s great website….nextlvlaudio.com

Spinning out a winner each Friday, a lucky 12volt retailer can win a cool prize and top brands receive visibility across the 12volt industry.

12volt brands with a space on the 12volt Spin-To-Win Wheel include KICKER, RDV, PowerBass, CRUX, JBL, Kenwood, JVC, Race Sport Lighting, EBS Audio, King Boxes, Massive Audio, Q Power and VIPER. 12volt News and 12voltBeat $100. cash awards also have spaces on the 12volt Spin-To-Wheel for the winning 12volt retailer.

Past winners of the 12volt Spin-To-Win include…Stereo & Video Center-Tyler TX, The Outlaw Garage-Franklin TN, Exotic Sounds-West Palm Beach FL, Endless Possibilities-Aurora IL., Go Auto Sound in Union City NJ, Al&Ed’s South Bay CA, No Limitz Car Audio in Upland CA, Neil’s Specialty-Eureka CA, Sturgess Customs-Lexington SC, Audio By Art-San Antonio TX, SMS Car Audio in Marreo LA and Sweet Wheelz in Mississauga Ontario Canada, Cartronics in Biscayne FL, The CarAudio Shop in St Louis MO, Exotic Sounds in West Palm Beach FL, High North Customs in Grand Prairie Alberta Canada and AMS Audio in Bakersfield CA, Team QRT in Abbeyville LA and California Sound in Fontana CA and Jackie Cooper Electronics, Oklahoma City OK, MARS Audio-Orlando FL, All American Audio in Nutley NJ, Proline Car Stereo in Brooklyn NY, Custom Shop Miami, Tunes and Tint in Lakeland FL, Mobile Concepts Inc in Mokena IL, Seismic Auto Sound in Concord CA, Brooklyn Car Audio in Brooklyn NY, Audio Solutions in Florence MS, Enhanced Customs in Largo FL, Rayco Auto Clinic, Audio Design in San Jose CA, Go Bass Mode in Florida, Avenue Sound in Freeport NY, Audio Plus in Riverview FL, Stereo Zone in Whittier CA, In-Phase Car Audio in Omaha NE, AutoLife Group, N&H Electronics, SK Customs, Land & Sea, The Audio One, NC Custom Shop,Tint World Orlando, Ricky Smith’s Audio, VIP Custom Woks, Mobile Audio Concepts, Audio Lad, Sound Sensations, Dave’s Stereo, Stereo Design, Badlands Customs, Custom Audio-Erie PA, Voltz Autosports-Bridgeport CT, Infinity Sound and Security-Kissimmee, Autosport Plus-Canton OH, Stereo City Pros in Carmichael CA, Devine Concepts in Naples FL, The Sound Shop in Indian Trail NC, Extreme Performance Audio in Fresno CA, Audio Depot in Arlington TX, Audio Security in Houston TX, Earmark Car Audio and Marine in Lewisville TX, Audio Jam in Bear DE, Stereo City Ontario, Ontario CA, Audio By Art, San Antonio TX, Code Zero Customs in Tulsa OK, Ken’s Car Tunes in Mobile AL, Soundz Plus in Naperville IL, Markland Designs in Lithonia GA, Electronics Plus in Salinas CA, Xtreme Autosports in Santa Clarita CA, Superior Audio Sounds in San Angelo TX, Model Electronics in Ramsey NJ, Texas Dreamz Customs in Spring TX, Wired Electronics in Linden NJ and Intense Car Audio in OKC, OK, Underground Auto in Sarasota FL, Car Toys Tulsa in Tulsa OK,  Real Audio in Erie PA, Go Autosound in Union NJ, DFM Stereo in Ukiah CA, Impact Tint and Audio in Tyler TX, Mobile Sound Systems in Arlington TX, Redline Audio and Performance In Spindale NC, Car Audio Land in San Diego CA, Audio X Custom Car Audio in Florence AL, River Oaks Car Stereo in Houston TX, American Radio Orlando in Sanford FL, Illustrious Customs in Woodbridge VA, Remote Start Pros in Lawrence MA, HiPro Audio in Victoria TX, AudioPlanetNY in Huntington Station NY, Endless Possibilities in Aurora IL, Audio Finesse in Santa Monica, Drive Customs in San Luis Obispo CA, Custom Works, Noblesville IN, AtoZ Detail in West Haven CT, Cars 843 in Charleston SC, CarTunes Atlanta in Atlanta GA, Mobile Concepts in Garwood NJ, Duke’s Car Stereo in Flint MI, Infinity Auto Sound, King Car Audio in Norwalk CT, PopTronics in Baltimore MD, Sanford Sound in Sanford ME,  Angelvip2474 in Draper UT, Dynamic Car Audio in Baltimore MD, Hi-Pro Audio in Victoria TX, Car Stereo Max in Houston, Pro Audio Center in Richland MS, Rhodes Off-Roads in Farmington MO, Model Electronics in Ramsey NJ, Class A Sounds in Athens OH. Just Audio Video in North Providence RI, CT_Custom in Philadelphia, Audio Solutions in Florence MS and The Audio Shop RC in Rapid City SD, DG Motorsportz in High Point NC, ST Mobile in Texarkana TX, AR Custom OC in Orange CA, Temecula Mobile Sound in Temecula CA,  Unique Auto Sound in Lindenhurst NY, D’s Garage in Corona CA and DS2 Mobile Solutionz in Tomball TX, C G Car Audio in Kissimmee FL, California Audio in West Valley City UT and The Action Audio Store in Wethersfield CT, Eclipse Car Audio in Vancouver WA, Electronics Depot Car Audio in Altamonte Springs FL. Car Audio Garage in Pearland TX, Pinnacle Autosound in Lake City FL, J H Audio in Bowling Green VA, The Car Audio Shop StL in High Ridge MO, Anthonys Car Stereo in North Highlands CA, Flynn Audio in Middleton WI, Living Loud Car Audio in Pelham AL, Trail Star Audio in Minnesota, On The Spot Audio in Pennsauken NJ, Animated Car Audio in Essex MD, West Coast Car Audio in Citrus Heights CA, Modified Auto Sound in East Alton IL, Star Car Audio in Hermiston OR, VapeNAudio in Clovis CA, SoundWorks in Millersville MD Eclipse Car Audio in Vancouver WA, J A Custom Audio in Houston TX Jose Electronics in North Hills CA,  Sound Proof Car Stereo in Douglasville GA, Auto Additions in Springfield IL, Elite Car Audio in Hollywood CA, Masters Car Stereo in Greenville SC, Audio Plus in Eden NC, Seismic AutoSound in Novato CA, Car Audio Addicts in Pittsburgh PA and AudioKing Tinting in Yakima WA, Arias Tint and Alarms in Duncanville TX, Odeh Car Audio in Gadsden AL, 12volt Specialist in Newark DE, Cutting Edge Audio in San Diego CA, Southern Auto Fab in Lafayette LA, California Sound in Fontana CA, Big Boyz Toyz in Florence SC, 740 Audio in Athens OH and 12volt Outfitters in Hollywood FL., High Quality Auto Sound, Lawrence MA, Custom Car Stereo SC in Spartanburg SC, Zier Box in Dallas TX, Maximum in Manville NJ, Audio Car Stereo in Miami FL, Mach 1 Audio in Washington MO, Doren Car Stereo in Queens Village NY, Side-x-Side Audio in South Charleston WV, Sound Concept in Nanuet NY, Pda Road Gear in Littleton CO and A-Plus Audio and Tinting  Newington CT, Audio Electronics in Indianapolis IN, Tint and Sound in Frederick MD, Tint World Wilmington DE, VIP Autoworks in Mentor OH, All Out Audio in Killeen TX, Yong’s Audio in Indianapolis IN, Custom Audio Concepts in Lima OH, Clear Vibrations in Quakertown PA, The Outlaw Garage in Columbia TN, Xpert Car Audio in Layton UT, No Doubt Window Tint in Ardmore OK, San Diego Car Stereo in San Diego CA, Smart Audio in Lawrence MA, Car Audio One in Chula Vista CA, Audio Excellence in Orlando FL, Ultimate Sounds 1 in Wilmington NC, King Kong Custom Audio in Albuquerque NM. Manny’s Customs in Stockton CA, OD Car Audio in Pasco WA, Car Tunes on Line in Largo FL, INOV8 Audio in Houston TX, Kartel Mobile Electronics in Waterbury CT, Pro Auto Sound in Hialeah FL Mobile AVC in Brunswick ME, Fabulous Auto Alarms in Passaic NJ, Jimmy_Sound_System in Lawrence MA, American Audio Concepts in Houston TX, Arias Tint and Alarm in Duncanville TX, Big Papas Car Audio in Cincinnati OH, Houston Audio Lab in Houston TX, 901 Sound in Memphis TN, Kurtz Car Stereo in Traverse City MI, Sound By Stephen, Music In Motion in Alsip IL, Current Automotive Design in Sparta NJ, Prestige Sounds in Pompano Beach FL, Mobile AVC in Brunswick ME, Telza Audio in Columbia SC, Limelight Automotive in Webster NY, Victory Lap Auto Restyling East Moline IL, Unique Audio VA in Lorton VA, Builds by Paul in Litchfield AZ, Voodoo Customs in Haltom City TX, Elevated Design in Phoenix AZ, Mobilework/Tintworks in Santa Maria CA, Nappo Car Audio in Houston, Platinum Car Audio in Washington, Ballistic Audiowerks in Smithsburg MD,  Xteme-Car Audio in Bremerton WA, Beltline Motors in Decatur AL, Ultimate Sounds in Chattanooga TN, Santa Fe Auto Sound in Overland Park KS, Soundelux Car Audio in Chula Vista CA, Kartele Mobile Electronics in Waterbury CT, BK Audio in Pasco WA, CenCal Audio in Madura CA, Xtreme Auto Sound in Louisville KY,  Victorylap Auto Styling in East Moline IL, Car Trendz in Alexandria VA, BLVD Customs in Lakeland FL, Audio Systems in Montclair CA, Fitment_nyc_shop in Jamaica NY, King Audio in Norwalk CT. Foss Audio in Tukwila WA, OG Car Audio in Kissimmee FL, Tint and Tunes in Sacramento CA, Dr Dashboard in Evansville IN, The Sound Shop in Chino CA, Extreme Concepts in Albertville AL,The-King of Custom in Longwood FL, Car Audio Depot in Modesto CA and Audio Dreams in Acworth GA, PCH Custom Audio in Long Beach CA, Crazy Ralph’s Car Stereo in Gonzales LA,  Joe’s Cycle Therapy in Somerset MA, Cal Custom Audio in Tracy CA, NWA Audio in Bentonville AR,  XT Audio in Miami, Tim’s Audio in Newport OR, Build’s By Paul in Litchfield AZ, DAW Discount Audio in Paramount CA and M12 Audio in Bluefield WVA,  Jam City Pros in Caddo Mills TX, Finishline Shop in Lumberton NJ, Genuine Custom Audio in Riverside CA,Ballistic Autowerks in Hagerstown MD, Jeff’s Custom Car Audio in Royce TX, Pitbull’s in Houston, Aspen Sound in North Spokane WA, CP Designs in Jarrell TX and D&B Sales in Ft Wayne IN, Precision Custom Audio in Riverview FL, The King of Custom, Active Sound in NC,  Car Stereo Plus in Sumter SC,  Audioworks DE in Newark DE, Active Sounds in NC  Speed Car Audio in Dallas, Voodoo Customs in Luling LA,  BK Customs 616 in Grand Rapids MI, TPD HiFI in Broken Bow OK, HiFi Crusin’ in Hattiesburg MS, Superior Audio Sounds in San Angelo TX Intense Kustom Audio in Brentwod NY, California Audio in West Valley UT, H A  Ross Entertainment, Voodoo Customs in Haltom TX, Absolutely Creative Customs in Boulder CO, Mobile Sound in Temecula CA, Redline Auto Sports in Hicksville NY, Sparked Innovations in Knoxville TN, Boosted Build in Warrenton OR, Prodigy Car Audio iManteca CA, Snow’s Auto in Spokane WA and PMC Customs, White Oak PA, InTune in Redmond OR, Tint Wrap Audio Guys in Fresno CA, Ultimate Sounds and Tinting in Chattanooga TN,

MetJoe Auto Electronics in Kenilworth NJ, Pyramid Customs in Fort Worth TX, California Audio in Salt Lake Valley City UT, Sinewave in Grayslake IL, Team Nutz in Pittsburg PA and 3P Off Road in Tomball TX.

Congratulations to all.

WTF……Win This Friday……See the next 12volt Spin-To-Win Wheel on Friday, November 7th!!

It’s SEMA Show Time 2025

SHREVEPORT, LA (07.28.25) – Next week the automotive aftermarket focuses on Las Vegas and SEMA 2025. The LVCC is 3.2 million square feet under roof—that’s roughly 74 acres. In addition, all the offsite activities take away from attendees’ time in 12volt exhibitors’ booths.

The 12volt Central Studios has been making posts to spotlight exhibitor booth activities. See #12voltsema2025 for examples. The 12volt Central Studios will continue to showcase SEMA Show activities through the end of the show. With images and a few words, exhibitors can extend the ROI on their large investment in time, energy, and bucks by utilizing the 12voltSTP Tool.

The 12voltBeat Newsletter is another opportunity for exhibitors to extend their SEMA Show ROI. The newsletter delivers fresh industry news Monday and Thursday mornings to over 4,000 subscribers across the 12volt industry. Exhibitors’ SEMA Show recaps can be included.

News reporters walk the beat in their areas to gather and deliver the news of the day. The 12volt Central Studios staff has been walking the beat across the 12volt industry for nearly seven decades. Today, the news is delivered each business day digitally across the U.S. and around the world. In the 12volt industry, world news and music comprise the 12voltBeat.

The 12volt Central Studios launched the 12voltSTP Tool over two years ago. The 12voltSTP Tool makes it easier than ever for industry members to deliver news of their products and activities. With a smartphone, it just takes snapping an image and texting the image, with a few words, to 318-469-2526. Presto! That news could be in the 12voltBeat. There is no charge to receive the 12voltBeat.

Let’s all work to extend the ROI from the SEMA Show 2025 and connect with consumers to drive business across the brick-and-mortar marketplace.

Look forward to seeing all @ 12voltnews.com and in the 12voltBeat.

For more, see 12voltnews.com.

MTX Showcases 50+ New Products at SEMA 2025

PHOENIX, AZ (10.31.25) – MTX, a MiTek Electronics and Communications company, is excited to announce its return to the 2025 SEMA show, where the brand will showcase over 50 new products.

Attendees can explore MTX’s latest mobile, powersports, and marine audio solutions at the MTX booth (#10753, North Hall, Las Vegas Convention Center). The display will include the company’s newest amplifier platforms, speakers, installation accessories, and upcoming unreleased products.

New Product Lines to be Featured:

Mobile Audio:

  • Terminator Amplifiers
  • Thunder Amplifiers
  • RTX Amplifiers
  • ThunderLink Wiring & Accessories

Powersports Audio:

  • AWBTC All-Weather Bluetooth Controller
  • PS Amplifiers
  • PS Coaxial & Horn Speakers and pods

Marine Audio:

  • MA Amplifiers
  • MA Coaxial & Horn Speakers and pods

In addition to its extensive product lineup, MTX will host Jeremy Bumpus, owner of The Hot Rod Shop and host of CarFix on MotorTrendTV. Bumpus will display two of his recent custom builds in the MTX booth, offering attendees the opportunity to ese his craftsmanship up close. From compact, high-efficiency designs to complete vehicle-specific kits, MTX continues to deliver the power, clarity, and reliability that defines its legacy in performance audio.

The SEMA Show takes place November 4-7, 2025 at the Las Vegas Convention Center. Attendees are encouraged to visit Booth #10753 to experience MTX’s newest innovations and connect with the team.

For more information about MTX or to find a dealer, please visit www.mtx.com.

Wet Sounds Unveils All-New Harley-Davidson Audio Kits at SEMA 2025

ROSENBERG, TX (10.31.25) – Wet Sounds will debut its all-new Motorcycle Audio Kits designed for Harley-Davidson Road Glide and Street Glide models at SEMA 2025, bringing its legendary power and precision to the open road.

Designed for riders who demand strength and control, these systems deliver engineered audio that combines weatherproof, UV-resistant construction with a true plug-and-play design. Each kit features high-output speakers to deliver premium sound performance built to withstand the toughest riding environments.

2018 HD Road Glide CVO

Four Kits. Endless Possibilities.
Built for 2014–2023 Harley-Davidson Road Glide and Street Glide models, the new lineup allows riders to create their ideal audio configuration. Begin with the Front Fairing Audio Kit as the foundation, then expand with the Saddlebag Audio Kit, Tour Pack Audio Kit, or Moto 6-G Audio Kit to achieve the perfect balance of output and clarity. The Front Fairing Audio Kit includes a DSP integration module that sends signal to the amplifiers providing the benefit of no tuning required.

Designed for motorcycle enthusiasts who demand performance on every ride, this four-kit solution delivers unmatched volume, definition, and durability, even at freeway speeds, while overcoming wind and road noise through precision-tuned DSP technology.

Built to Last. Engineered to Impress.
Stemming from our marine roots, every component is crafted with weatherproof materials, UV-resistant finishes and vibration-tested durability to thrive under any riding conditions. The ZERO Series® speakers feature neodymium magnets designed to handle the intense high vibration and power demands of the motorcycle environment. These speakers are built to deliver massive output while enduring the extreme heat generated in tight spaces over long rides, making them the perfect companion for any journey.

Each kit complements the factory fit and finish, enhanced by custom Wet Sounds designed grilles specifically for Road Glide and Street Glide models.

“Motorcycles are a demanding environment for an audio system. It needs to sound great at extremely high volumes for long rides,” said Lee Teeples, Vice President of Product Development at Wet Sounds. “We built components that can hold up to these demands while making the installation and setup straightforward and repeatable.”

2020 HD Street Glide CVO

See It Live at SEMA 2025
Three Harley-Davidson motorcycles, one Street Glide and two Road Glides, will be on display at the Wet Sounds booth (#10451, North Hall) at the Las Vegas Convention Center, each showcasing a different configuration of the new kit lineup. Products will be demonstrated live throughout the show.

Availability
The Wet Sounds Motorcycle Audio Kits for 2014-2023 Harley-Davidson Road Glide and Street Glide models will be available to dealers and consumers beginning Q1 2026.

Building on two decades of marine audio leadership, Wet Sounds brings its signature performance to the open road, delivering the same unmistakable power, clarity, and craftsmanship trusted by riders and boaters around the world.

Visit www.wetsounds.com for more.

Rockford Fosgate Set to Welcome Celebrity Friends & Stunning Custom Vehicle to SEMA 2025

TEMPE, AZ (10.30.25) – Rockford Fosgate returns to SEMA with an immersive 6,000-square-foot showcase featuring premium audio solutions for aftermarket and OEM vehicles. This curated Rockford Fosgate experience highlights the brand’s commitment to innovation and product excellence, including the debut of the all-new 2026 product line.

Attendees will see a variety of two-and four-wheel vehicles highlighted by Mister Cartoons’ 1963 Ice Cream truck and Chris Pate’s “Lucy” 1970 C10 pickup.

First debuted in 2010, Mister Cartoon’s 1963 International Ice Cream Truck makes its inaugural SEMA floor debut with a newly designed interior highlighting the artist’s latest work. As part of the system’s interior, Rockford Fosgate has worked closely with Mister Cartoon to outfit the vehicle with a new mobile sound stage, part of its new launch debuting at the show. Products from this innovative collection are set to stun attendees with their bold, crisp, and powerful sound quality, exemplifying a groundbreaking achievement for the audio systems leader.

“Our systems are built to bring you the best of both worlds in engineering and performance,” said Wayne Connolly, Director of New Product Development at Rockford Fosgate. “This year at SEMA, we’re raising the bar with our most epic exhibition yet, demonstrating just how versatile Rockford Fosgate’s products can be. We hope every attendee leaves inspired to take their own vehicle’s audio to the next level.”

The Rockford Fosgate booth will highlight 45 years of audio innovation, showcasing live vehicle demos across an incredible range of builds. Including the all-new 2026 Polaris RZR XPS 4, 2026 Polaris RZR XPS, and 2025 Polaris RZR Pro S 4, alongside “Lucy,” a custom 1970 Chevrolet C10 Pickup built by Chris Pate of MTI Interiors. The lineup also features several Harley-Davidson models, including the 2024 and 2023.5 CVO Road Glide ST, a 2019 Road Glide, and the Harley-Davidson Factory Race Team’s 2025 Road Glide.

The booth also highlights Rockford Fosgate’s broad range of mobile, marine, motorsports, and motorcycle systems, offering an inside look at the purpose-driven “we go where you go” mentality and the products that define the brand.

Building on Rockford Fosgate’s legacy of creativity and immersive experiences, the brand will host renowned American illustrator Mike Giant on Wednesday, November 5, for an exclusive live art session from 11 a.m. to 4 p.m. Giant will create a Rockford Fosgate-inspired piece celebrating nearly half a century of innovation, giving attendees a chance to watch his signature artistry come to life in real time.

Rockford Fosgate will be located in the North Hall, booth number 10509. For more information or to schedule an interview with Rockford Fosgate executives on-site, please contact rockford@driven360.us.

Firstech Announces New DroneMobile Product Ahead of SEMA 2025

SEATTLE, WA (10.30.25) – Firstech has announced the unveiling of the Drone XT GPS Tracker. Drone XT is a battery-powered, wireless, and magnetic GPS tracking solution designed for long-term monitoring of vehicles, trailers, boats, and other assets. 

The rising theft of high-value, unattended assets — with annual losses from construction and marine theft alone exceeding $1 billion — creates an urgent demand for simplified security. The Drone XT directly addresses this issue. Its non-invasive, battery-powered design removes the need for complex, hardwired installation, allowing users to instantly secure virtually any asset. 

Key Features for Tracking Versatility 

1. Built-in Lithium-ion Battery – No installation or wiring required. Rechargeable via USB-C cable. Firstech will provide specific details related to battery life closer to release. 

2. Unlimited-Range Telematics – LTE telematics and GPS enable tracking from anywhere via a cellular network. 

3. Versatile Mounting – Features a durable, magnetic case for instant, secure attachment. 

4. Weatherproof – Water-resistant casing protects the Drone XT in harsh outdoor environments. 

5. Smart Sensors – Movement and environmental sensors trigger location updates only when needed. 

6. Mobile App – Users manage all tracking, alerts, detailed history logs, and settings via the DroneMobile smartphone app for iPhone and Android. 

Following a 30-day free trial, Drone XT requires a subscription for LTE and GPS functionality. Subscriptions begin at $11.99/month, with additional savings available for prepaid plans – making DroneMobile and Drone XT one of the most accessible long-term GPS solutions on the market. 

Firstech will publicly unveil the Drone XT at SEMA 2025 in Las Vegas, NV, from November 4th through 7th, 2025. SEMA attendees will find the Firstech booth in the North Hall at Booth #10221. Drone XT will begin shipping to authorized Firstech retailers and distributors in Q1 of 2026. Pricing has not yet been announced. 

If you are interested in learning more about Drone XT and other DroneMobile connected car solutions, please visit www.dronemobile.com/products