HOLLY HILL, FL (10.9.25) – Metra Electronics is excited to announce its return to the
2025 SEMA Show, taking place November 4th to 7th at the Las Vegas Convention Center.
Attendees can visit Metra at booth #10439 in the North Hall, where the company will feature its
latest products across its family of brands. Highlights will include new additions to its line of
premium all-in-one audio kits, introduced last year. These innovative solutions – designed
specifically for the Toyota Tacoma, Jeep ® Gladiator, and Ford F-150 – will be on display and fully
installed in three demo vehicles, offering hands-on product experiences with expert guidance.

Featuring premium amplifiers, carefully selected speakers tailored to each vehicle’s unique
acoustics, high-quality subwoofers and enclosures, and vehicle-specific plug-and-play amplifier
interfaces, these audio kits were a standout hit at last year’s SEMA show. Each kit includes
everything needed for a complete premium aftermarket audio upgrade, all in one convenient
package. Engineered for flawless integration and superior sound, every component is designed
to work together seamlessly, delivering unmatched audio quality and easy installation.

Metra’s product developers will introduce other items designed to make it easier to install or
upgrade audio systems. Showgoers can learn about advanced radio interfaces engineered for
broad compatibility across a wide variety of brands and models – ideal for integrating radios
purchased from online retailers. Also featured at the booth will be speaker adapters, harnesses,
and direct-replacement upgrade speakers designed to fit select Tesla and Mercedes vehicles.
These plug-and-play speakers are precision-engineered to fit seamlessly into factory locations,
delivering a straightforward installation process and significantly improved sound quality.

Metra is expanding its lineup of dash kits that can be installed with its Axxess radio replacement
interfaces, making aftermarket audio upgrades easier than ever. The latest vehicle-specific
solutions will debut at SEMA, featuring new integrations for select models, including the Honda
Accord and CR-V, late-model RAM ProMaster, Jeep ® Wrangler, Nissan, Toyota, and others.

Additionally, Metra will introduce updated versions of several popular dash kits, now redesigned
to better accommodate modern Double-DIN radios and contemporary screen styles for an
improved factory-fit appearance.

The Heise LED section of the booth will spotlight exciting additions to the Heise Connect
Universe (HCU), including new white wide-angle rock lights and a 5-meter chasing COB LED
strip light kit. When connected to the brand’s Heise Connect chasing controller, these products
can be controlled via the Heise Connect app, available for download on smart devices.

Metra’s booth will also showcase a range of upgraded vehicle accessory cameras, featuring
enhanced resolution, active parking guidelines, and versatile mounting options. These
innovations are designed to improve driver safety and visibility. Among the highlights are
updated spare tire camera kits, specially engineered to fit larger aftermarket tires.

Metra will also introduce new professional-grade tools and accessories under its Install Bay
brand. The latest additions include an advanced ground loop isolator, wire reducers and
adapters, a variety of speaker grills in multiple sizes, and more. Each product is engineered with
high-quality materials and built for long-lasting durability, offering installers reliable performance
and ease of use on the job.

Additional product announcements will be released with more details leading up to the show,
and new product catalogs will be available to download at MetraOnline.com shortly after the
event begins.

NEW YORK, NY (10.9.25) – Yesterday in New York City, more than 200 advertisers and industry executives gathered for SiriusXM Media’s first-ever audio advertising showcase, “Built with Audio.” Featuring a variety of A-list talent and new announcements, the event highlighted SiriusXM Media’s extensive reach, its wide-ranging portfolio, and the underlying product and advertising technology advancements driving it forward.

At the event, SiriusXM leaders underscored audio’s untapped potential, with digital audio making up 21% of consumer media time but only 4% of ad spend. Executives highlighted the massive opportunity for advertisers to reach SiriusXM Media’s 170 million monthly listeners in the moments that matter most, while appearances from audio’s top talent and voices brought that vision to life on stage—showing the power of connection, authenticity, and influence that only audio can deliver.

Highlights from “Built with Audio” include:

Opening remarks from SiriusXM CEO Jennifer Witz.

“At SiriusXM, we are guided by one essential truth: that success is built with audio.”

“While SiriusXM was founded on an ad-free music promise, as our organization has grown, advertising has become a central part of our business. And I’m extremely proud to say that we have the best team in the world driving its growth with SiriusXM Media.”

Newly-named SiriusXM Chief Advertising Revenue Officer, Scott Walker, made his stage debut to discuss the power of audio, SiriusXM Media’s differentiation in market, and announced that the company now reaches more than 170 million listeners across North America.

“We are your #1 strategic partner in audio. We believe the ads running across SiriusXM should be as entertaining and engaging as the audio fans come to listen to, that media buying and planning should be as simple as turning on SiriusXM in your car, and that when you work in true partnership the whole is always greater than the sum of its parts.”

“Our strategy means that when you work with us you don’t just access listeners on our owned and operated platforms. We open the door to a network of premium publishers with diverse and loyal followings that represent true incremental reach. It also means that it doesn’t matter where listeners are engaging with their favorite podcasts – whether it’s on SiriusXM, Pandora, Spotify, Apple, YouTube – chances are they’re hearing ads powered by SiriusXM. This is a huge reason why the biggest creators in the world want to work with us: we give them the freedom and flexibility to control their own destiny and build their business.”

Head of B2B Marketing and Advertising Innovation, Lizzie Collins, highlighted SiriusXM Media’s leading position in podcasting.

“Our open ecosystem approach attracts the best creators to our network. In fact, their voices and stories are the reason that we continue to be #1 in the podcast Edison Ranker [among listeners 18+]. And with the SiriusXM Podcast Network, you get access to 12 exclusive publisher partners, over 1800 podcasts, and 70 million podcast listeners.”

Alex Cooper, host of “Call Her Daddy” and founder and CEO of Unwell, sat down with Collins for a fireside chat.

“I am a CEO and I’m a podcaster. But all of that wouldn’t be successful if I wasn’t a marketer. Every single day I’m thinking about, ‘How can I push my product?’, ‘How can I push my podcast?’, ‘How can I push my movies, television shows, consumer products?’. At the core of it all, none of it would be as successful if I wasn’t thinking with my marketing cap at all times.”

“I think when it comes to Unwell with SiriusXM, we own Gen Z women [as an audience]. That is what SiriusXM and Unwell are doing currently. We’re looking to fill each category… We’re looking to fill the niche categories that we haven’t explored yet.”

“It’s honestly been such an incredible partnership [with SiriusXM] and the way that they have allowed me, as a creator, to grow at this company while also giving me so many incredible tools that I wouldn’t have had on my own. I am forever grateful to them.”

True crime podcasters Alaina Urquhart and Ash Kelley celebrated “Morbid” joining the SiriusXM Podcast Network.

“I really think that since we’ve been here, it’s been the highest point in our career thus far. Our listeners have definitely noticed how happy we are, and we have a lot of exciting things coming down the pike… We just found out we are being considered for a Golden Globe nomination in podcasting, and since we started with SiriusXM, good things just keep coming. We’re really excited about forming creative and collaborative partnerships and we can’t wait to do it with SiriusXM.”

SiriusXM Chief Operating Officer, Wayne D. Thorsen, doubled-down on the company’s leadership position in-car.

“The truth is, the majority of drive time listening is live radio, not on demand. For the first time, we can combine that scale with digital precision for SiriusXM and Pandora, understanding who our listeners are, how and when they engage, and what they love most with the connected capabilities in the dashboard. We’re bringing more digital capabilities to what is a unique and incredibly high-attention moment in the car. That means marketing the right message at the right time, and in the right context, delivering more impact. The car is the final frontier for digital ad-supported media at SiriusXM. We are boldly claiming it and we invite you to chart the course forward with us.”

Sherene Hilal, the company’s new Chief Advertising Product Officer, shared her vision for adtech at SiriusXM and announced an expanded agreement with Snowflake.

“The driving mechanism behind our roadmap is to prove audio works, so you can include audio everywhere that you buy your media today. The way we do that is by making the process more powerful, more simple, and more measurable.”

“We are announcing a new tentpole data warehouse provider with Snowflake. Together we have unlocked a centralized organized data set that will power the future of your SiriusXM Media ads everywhere that they are… We have structured 170 million listeners and years of active listening data, so that you have every show, every play, every song in every genre, and can have better insights and knowledge about how your listeners are engaging with you, in the moment and in every moment after. This kind of data means real world results – better forecasting, building actionable segments, optimizing campaigns directly and driving stronger unified insights and measurement.”

Chief Content Officer Scott Greenstein underscoring the power and position of content and creators at SiriusXM.

“At SiriusXM, content has always been the key to what we do. It’s not just the king, it’s our entire kingdom. We’re the number one audio company that talent wants to work with. We take rising voices and try to make them stars, and then we give stars the platform to build their own empire.”

SiriusXM host Andy Cohen celebrated 10 years of his entertainment and talk channel, Radio Andy, with the announcement of his upcoming interview with Howard Stern and a special onstage segment featuring a variety of Radio Andy talent including: Jeff Lewis (host of “Jeff Lewis Live”), Tinx (host of “It’s Me, Tinx), and Kelly Ripa (host of “Lets Talk Off Camera”).

“It’s hard to believe it’s been 10 years of Radio Andy. I am so proud to say that this channel has become a real destination for pop culture, whether we are talking about the stories, breaking the stories, or being the story. But for me personally there’s been one elusive interview which I’ve wanted to do for 10 years, and my decade-long campaign has paid off. I am flipping the script and I am interviewing the one and only King of all Media, Howard Stern, premiering this Friday on Radio Andy. Full video will be out for the world to see next Friday. I can’t wait for this interview. I have a lot of questions. I love my home at SiriusXM.”

Comedians Jenny Slate, Gabe Liedman, Max Silvestri took the stage to announce their new SmartLess Media podcast, “I Need You Guys,” premiering October 21.

“The idea of “I Need You Guys” is that we are bringing [the] group chat to the public and including our famous friends and getting a lot of advice, and etiquette questions. From audience members and for each other, because we help each other through the tough stuff in our lives.”

GRAMMY award-winning British folk rock band Mumford & Sons joined for a special four song performance which featured the band previewing their upcoming single with Hozier, “Rubber Band Man,” following a conversation between SiriusXM Alt Nation’s Jeff Regan and Marcus Mumford.

“[Mumford and Sons Radio on SiriusXM] has been an ambition of ours for a very long time… being able to have a bigger canvas to paint on and to present our North American audience with more of the collaborative things we’ve done over the years… This really feels focused on music and that’s a really fun thing for us.”

Visit siriusxm.com for more.

DIAMOND BAR, CA (10.08.25) – The FutureTech Studio returns to the 2025 SEMA Show, Nov. 4–7 in Las Vegas, delivering an interactive experience that brings tomorrow’s automotive aftermarket technology to life. Located in Central Hall, the space combines hands-on demos, over 45 cutting-edge displays, 30 vehicles, and a dedicated Education Stage featuring micro-learning sessions and panels throughout the Show.

“Innovation is the heartbeat of the automotive aftermarket,” said Luis Morales, SEMA Director of Vehicle Technology and Product Development. “FutureTech Studio is where bold ideas meet practical solutions, giving the world a glimpse of how creativity and engineering will shape mobility for decades to come.”

FutureTech Studio celebrates ingenuity from every corner of the industry, from garage-built breakthroughs to multimillion-dollar prototypes. Attendees and media will explore innovations in four core themes that represent the future of mobility. Highlights include:

Future Fuels – focused on the next generation of energy sources from molecules to electrons, including hydrogen and other alternative fuels.

• Hydrogen on Display: Yamaha’s Hydrogen Golf Car and Honda Racing Corp.’s Pikes Peak Hydrogen CR-V headline a lineup of zero-emission vehicles.
• Alternative Energy in Action Bisimoto showcases an ethanol-powered vehicle, and Oilstain Labs will showcase an alternative powertrain hypercar.
• Infrastructure in Focus: ElektrikGreen demonstrates a mobile hydrogen fueling station, while Artificial Intelligence showcases H2 powered military grade drones.
• Expert Insights: Twisted Iron Performance joins the panel “The Future of Hydrogen is Here” ( Nov. 4, 1 p.m.) to discuss real-world applications.

Drivetrains – From high-performance EV conversions to innovative drivetrain architectures, this section highlights how traditional platforms are evolving to meet the demands of modern mobility.

• EV Conversions: Volt & Steel’s ’58 Corvette EV conversion and Torque Trends’ electrified drivetrains bridge classic platforms with modern performance.
• Performance Builds: Turntide Technologies and Real Motors highlight next-gen battery electric vehicles (BEV) and motorcycles.
• Blazin Rodz will debut a 2026 concept project, along with several development parts in real-time.

Manufacturing – This theme explores 3D printing, metal additive processes, and scanning-to-CAD workflows that reduce time, cost, and waste while enabling unprecedented customization.

• HP Additive’sText-to-Print AI Experience lets attendees turn ideas into tangible parts on the spot.
• BigRep’s large-format 3D printeranchors a panel on ROI and efficiency gains (Nov. 5, 11 a.m.).
• Markforged and Project Diamondshowcase metal 3D printing, adjacent to Fundamental Motorsports’ Jeep Wrangler featuring metal 3D-printed shocks and a session on off-road applications (Nov. 6, 10 a.m.).
• Digital Thread: Live scanning and CAD workflows from Creaform, and rapid CAD rendering software demonstrations fromGLOSSI.io.

Technology – this section showcases how smart technologies are making vehicles safer, more efficient, and more intuitive for drivers and passengers alike.

• AI-Driven Mobility: SPARQ AI debuts its “Back-to-the-Future” car, illustrating how AI transforms the driving experience. A dedicated session explores the future of in-vehicle intelligence.
• Advanced Systems: Additional displays feature ADAS innovations, connected platforms, and smart mobility solutions.

FutureTech By Land … and Air
Because what’s a vision of the future without a flying vehicle? Pivotal Aero will display its Helix eVTOL, a personal electric aircraft that takes off vertically and turns the sky into your next open road. With eight propellers, intuitive joystick controls, and a 25-mile range, it’s a bold statement that the future of mobility isn’t just on the ground.

“At FutureTech Studio, attendees and media representatives can expect more than product displays,” said SEMA Trade Show Director Andy Tompkins. “They will get hands-on with emerging technologies and trends, hear from innovators during live sessions, and walk away with insights that can shape their business today, and tomorrow.”

Qualified attendees are encouraged to register now to maximize their ROI. Hotel reservations at guaranteed low rates are available exclusively through SEMA’s official hotel provider, onPeak.

Spaces are still available for companies interested in exhibiting and connecting with tens of thousands of qualified buyers. For more information, visit www.semashow.com/exhibitor.

LIBERTYVILLE, IL (10.08.25) – Experience motorcycle audio like never before through MB Quart.

Harley-Davidson Tuned speaker systems deliver more volume to the open road. The HC1-116DT 6.5-inch and HC1-57DT 5×7-inch systems are built tough and tuned harder for every ride.

Innovated with WideSphere™ Tweeter Technology for razor-sharp highs, feather-light fiber cones for responsive mids, and cutting-edge Neodymium magnets that drive deep, ground-shaking bass — these 3-way coaxial speaker systems redefine what LOUD SOUND means on two wheels.

To learn more, click here.

DIAMOND BAR, CA (10.06.25) – The ultimate fusion of motorsports and chaos is stampeding into Las Vegas as Horsepower Rodeo joins the high-octane lineup of live activations at the 2025 SEMA Show. Taking place Nov. 4-7 at the Las Vegas Convention Center in the Diamond Lot, adjacent to the LVCC’s West Hall, Horsepower Rodeo promises a full-throttle spectacle that celebrates the raw power, mechanical creativity, and the unfiltered excitement of car culture.

Headlined by superstar automotive content creator Westen Champlin and professional smoke show driver Kyle Douglas, Horsepower Rodeo is a living, breathing showcase of everything that makes the aftermarket world roar. From drag racers to drifters, classic muscle to modern burnout monsters, this arena unites builders, drivers, and fans from every corner of the scene.

“Horsepower Rodeo exemplifies the spirit of the aftermarket — bold, creative, and unapologetically passionate,” said SEMA Vice President of Events Tom Gattuso. “It’s a strategic addition to our live programming that reflects the diversity and energy of the industry, while engaging a new generation of enthusiasts.”

As part of the SEMA Show’s expanded motorsports programming, Horsepower Rodeo joins a powerhouse lineup, including OPTIMA Unleashed, Nitro Circus, Hoonigan, and the Globe of Death. These demos offer attendees a full sensory experience the moment they step onto the SEMA Show campus, bringing the innovations displayed inside the halls to life in thrilling, real-world action, creating more connections with buyers, media, and influencers.

“Horsepower Rodeo is the ultimate stage for the wild side of car culture,” said Champlin. “We’re here to deliver a high-octane experience SEMA Show attendees will be talking about long after the smoke clears.”

Horsepower Rodeo will run daily throughout the Show just outside of the Truck, SUV, Off-Road, and Restyling exhibitor areas of West Hall, giving professionals and enthusiasts a front-row seat to the tire-shredding burnouts, high-speed drifts, and raw horsepower that define the world of motorsports.

“We’re focused on creating unforgettable moments for our attendees that showcase the passion, products, and people that drive the industry forward, and Horsepower Rodeo delivers exactly that,” said SEMA Trade Show Director Andy Tompkins. “It’s loud, it’s wild, and it’s the kind of experience that sticks with you long after the Show ends.”

To learn more about the 2025 SEMA Show, see the event lineup, and to register, visit www.semashow.com.