SASKATOON, SK (07.17.26) – Firstech Canada, a leading provider of innovative solutions for the custom integration industry, today announced the appointment of Mike Dummer as Executive Strategic Advisor – Channel Strategy & Integrator Success
In this newly established advisory role, Dummer will work alongside the executive leadership team to help shape the company’s long-term channel strategy and support continued growth across the residential and commercial integration markets. Leveraging decades of industry experience, he will provide strategic insight into market trends, channel dynamics, partner engagement, and business development initiatives that strengthen the company’s position within the custom integration community.
Dummer brings an exceptional breadth of experience to the role, having built his career from the perspective of an integrator while also serving in leadership positions that have helped manufacturers and channel partners navigate an evolving technology landscape. His deep understanding of systems integration, dealer operations, channel development, and emerging technologies has made him a trusted voice throughout the industry. Known for fostering strong relationships and advocating for the success of integration partners, Dummer’s expertise will help guide key strategic decisions as the company continues to expand its presence and deliver greater value to customers and partners.
“Mike is one of the most respected professionals in the custom integration industry,” said Bryan Sack, President of Firstech Canada. “For over 30 years, Mike has built his reputation by doing what every integrator strives to do, building a successful business through innovative builder programs, operational excellence, and an unwavering commitment to customers. We didn’t bring Mike to Firstech because we need someone to tell us what we’re doing right. We brought him here to challenge us, to help us think differently, and to ensure we’re making decisions through the lens of the integrator.”
“Our success is directly tied to the success of our partners. Mike’s experience gives us an invaluable perspective that will help shape our products, programs, and strategies for years to come. Just as importantly, he’ll be available as a trusted resource for our dealers as we launch exciting new initiatives designed to help them build stronger, more profitable businesses. I couldn’t be more excited to have him join our leadership team.”
“I’m excited to join Firstech Canada as Executive Strategic Advisor,” said Dummer. “Throughout my career, I’ve been passionate about helping the custom integration industry grow through collaboration, innovation, and strong channel partnerships. I look forward to working with the team to identify new opportunities, strengthen our relationships across the industry, and contribute to the company’s continued success.”
Dummer’s appointment underscores Firstech Canada commitment to investing in experienced industry leadership and reinforcing its focus on supporting integrators, distributors, and technology partners through strategic growth and market innovation.
Visit https://www.myfirstech.ca for more.
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