METAIRIE, LA (06.18.26) – Flashtech Lighting has appointed Driven Marketing LLC as its independent sales representative
for Northern/Central California and Northern Nevada.
Driven Marketing, led by Pete Bobsin and Greg Douglas, will support Flashtech’s dealer and distributor growth
throughout Northern/Central California and Northern Nevada.
“We are excited to have Driven Marketing representing Flashtech Lighting in this important region,” said Stephen
Gordon, CEO of Flashtech Lighting. “Pete and Greg bring strong relationships, experience, and a deep understanding
of the 12-volt dealer network. Their support will help us expand Flashtech’s presence with the right dealers and
installers throughout Northern/Central California and Northern Nevada.”
Flashtech Lighting offers a broad range of 12-volt automotive lighting products, including LED headlight bulbs, halo
headlight kits, off-road lighting, rock lights, underbody lighting, controllers, and related lighting accessories.
A major focus of the partnership will be Flashtech’s new F5 Modular LED Headlight Platform. The F5 platform was
developed to help dealers and installers simplify inventory while covering many of the most common halogenreplacement
applications.
The F5A package covers H7, H11, 9005, and 9006 applications, while the F5B package covers H13 and 9007
applications. Together, the two core SKUs allow dealers to cover a wide range of popular applications without carrying a
large number of individual bulb part numbers.
“The F5 platform is designed around inventory simplification,” Gordon added. “It gives dealers a clean way to stock and
sell LED headlight upgrades without overcomplicating their bulb inventory. We believe it is a strong fit for 12-volt shops,
truck accessory dealers, restyling shops, and installers that want a practical lighting line with strong coverage.”
Flashtech Lighting will support Driven Marketing with product samples, digital and printed sales materials, F5 literature,
online product resources, and dealer onboarding support.
“We are looking forward to representing Flashtech Lighting and helping introduce the F5 platform to dealers throughout
our territory,” said Pete Bobsin and Greg Douglas of Driven Marketing. “The F5 is a practical, dealer-focused program
that makes sense for shops looking to add or simplify LED headlight bulb sales.”
For more information about Flashtech Lighting, visit: https://www.flashtechlighting.com.
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