EDEN PRAIRIE, MN (05.29.26) – D Source Distributing is proud to announce the expansion of its Rockford Fosgate distribution coverage into Wisconsin and Illinois, further strengthening the company’s support of specialty 12V retailers throughout the Upper Midwest.
The partnership originally launched in March 2025, when D Source began representing the Rockford Fosgate brand across Minnesota, North Dakota, and South Dakota. Since then, D Source, working alongside Mike Tang of Progressive Sales / Rockford Fosgate, has helped support continued growth across Mobile Audio, Marine, Motorcycle, and Powersports categories throughout the region.
With this territory expansion now in place, D Source’s inside and outside sales teams are actively supporting retailers throughout Wisconsin and Illinois with enhanced regional inventory access, responsive sales support, and just-in-time fulfillment designed to help dealers better serve their customers.
The expansion reflects a strategic and disciplined approach focused on strengthening support for qualified specialty retailers throughout the region. D Source recognizes the importance of protecting both the integrity of the Rockford Fosgate brand and the long-term success of its authorized dealer network. As a premium performance audio manufacturer, Rockford Fosgate products require knowledgeable representation, technical expertise, and a high level of customer support, standards that align closely with D Source’s long-standing approach to the 12V marketplace.
“Rockford Fosgate has built one of the strongest dealer-driven brands in the industry, and we take that responsibility seriously,” said Jeff Causton of D Source Distributing. “Our role is not simply to expand availability, but to support the right retailers with the service, inventory, and market support necessary to help them grow their business while maintaining the integrity of the brand.”
“We’ve seen firsthand the professionalism, market discipline, and dealer-focused approach D Source brings to the business,” said Zach Luke, President of Rockford Fosgate. “They understand the importance of protecting the integrity of the brand while elevating the retailer experience through strong support, technical knowledge, and operational execution. D Source has proven to be an outstanding partner, and we look forward to continuing our growth together throughout the region.”
As a long-standing specialty distributor, D Source continues to focus on strategic growth, operational excellence, and strong dealer partnerships designed specifically for the independent 12V retailer channel. The company’s inside and outside sales structure, regional inventory support, and commitment to responsive service have helped establish D Source as a trusted resource throughout the Upper Midwest.
12V retailers throughout Wisconsin and Illinois interested in learning more about Rockford Fosgate opportunities may contact D Source Distributing at sales@dsourcedistributing.com or visit dsourcedistributing.com.
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