Jaren Heilmeland, Importel Brand Manager, holds new GENEVO inventory.
FORT MYERS, FL (05.20.26) – GENEVO AMERICA is proud to announce Importel LTD. as its official distribution partner for Canada.
This partnership is another major step in GENEVO AMERICA’s North American expansion as the company continues introducing GENEVO’s European-engineered radar and laser defense technology to dealers, installers, and driving enthusiasts across the United States and Canada.
Known throughout Europe for advanced radar detection and laser defense systems, GENEVO has built a strong reputation for combining real-world performance, clean OEM-style integration, and technology designed to handle today’s increasingly sophisticated enforcement threats.
“Canada is an important market for us, and we wanted to make sure we partnered with a company that truly understands the 12-volt industry and supports its dealers at a high level,” said Ray Woolf, CEO of GENEVO AMERICA. “Importel has a strong reputation, great relationships throughout Canada, and a team that understands both the technical side and the customer experience side of this business. We’re excited to work together to continue growing the GENEVO brand across North America.”
Importel LTD. will support Canadian dealers with product distribution, training, technical support, and sales development as GENEVO AMERICA expands its presence throughout the Canadian market.
“GENEVO is a technology-driven company, and we’re excited to bring the brand to Canada,” said Jaren Hjelmeland, Brand Manager at Importel LTD. “With the level of dealer support we provide and the technology GENEVO brings to the table, it’s a great fit for Importel. As more European enforcement technology makes its way into North America, having radar and laser systems engineered to deal with those threats is becoming more important than ever.”
The partnership will focus on growing GENEVO’s dealer and installer network throughout Canada while continuing to position the brand around premium performance, European engineering, and professional-level integration.
GENEVO AMERICA’s North American lineup includes the GENEVO MAX, GENEVO PRO II, GENEVO PRO II DUO, and GENEVO LP3 platforms.
Visit www.genevo.com for more.
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