DIAMOND BAR, CA (05.13.26) – The Specialty Equipment Market Association (SEMA) is announcing a new initiative to further integrate its off-road advocacy efforts by extending SEMA-level exhibitor discounts to the top-tier members of the Off-Road Business Association (ORBA). The 2026 SEMA Show takes place Nov. 3-6 in Las Vegas.
As a wholly owned subsidiary of SEMA, ORBA serves as the Association’s primary arm for off-road land use and advocacy. To better serve the unified interests of both organizations, companies holding Gold or Platinum ORBA memberships will now be eligible to exhibit at the 2026 SEMA Show at the same discounted rate offered to SEMA members.
“By aligning the benefits of ORBA and SEMA, we are creating a more seamless experience for the businesses that drive the off-road industry forward,” said SEMA Vice President of Events Tom Gattuso. “ORBA is a vital part of the SEMA family, and it is only natural that their most invested members receive the same premier access and value at our flagship event as SEMA members do.”
A Unified Marketplace for Truck, SUV, and Off-Road
The 2026 SEMA Show provides an unparalleled platform for exhibitors across the Truck, SUV, Off-Road, and Powersports segments to drive product discovery and establish direct connections with global buyers, vendors, and next-level decision-makers. This year’s floorplan is intentionally designed to help exhibitors capitalize on the latest trends driving the aftermarket while reflecting modern consumer habits through:
- Strategic Segment Proximity: To reflect real-world buying and recreation habits, the Truck, SUV, and Off-Road section will be situated in immediate proximity to the newly expanded Powersports / SxS / Lifestyle area in West Hall. This alignment allows for a more holistic experience, mirroring how consumers blend automotive performance with off-road and powersports utility.
- Comprehensive Sourcing Solutions: This integrated layout enables easier sourcing of full-scale solutions, ranging from the latest vehicles and high-performance parts to the trailers and accessories that complete the outdoor adventure ecosystem.
- Next-Level Connectivity: Exhibitors will have dedicated opportunities to engage directly with key decision-makers and vendors, ensuring their innovations are seen by the professionals who shape the future of the outdoor and off-road aftermarket.
The Non-Profit Advocacy Difference
Unlike for-profit trade shows, SEMA is a non-profit association that reinvests its proceeds back into the industry to protect the “right to modify” and defend the future of motorized recreation. This funding supports critical legal and political battles that ensure dealers and manufacturers have a viable marketplace for years to come.
“The 2026 SEMA Show is a massive opportunity for the off-road and powersports communities to converge in the best way possible,” said ORBA Interim Executive Director Sean Holman. “With ORBA Gold and Platinum members now receiving the SEMA member exhibitor rate, we expect our most robust off-road and powersports showcase to date, offering unparalleled ROI for exhibitors.”
Eligibility and Registration
The discount applies immediately to space applications for the 2026 SEMA Show. Companies currently holding Gold or Platinum ORBA status should contact their SEMA account representative or email sales@sema.org to ensure their member discount is applied during the booth selection process.
Register to Attend
For more information on the 2026 SEMA Show or to register, visit www.semashow.com.
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